Month: September 2021

Mental and physical wellbeing, the promotion of sustainable lifestyles and care for the environment are the focus of a series of special Mondadori Store initiatives that will take place in the bookstores around Italy, on Mondadoristore.it and its social media channels from 1 to 17 October.

For the entire period, Mondadori Store will present a rich programme of events with authors and experts, tutorials and social columns with ideas and advice for their health and that of the environment and launches an exclusive at the bookstores.

Among the personalities who will meet the public live on the Mondadori Store Facebook and Instagram channels: the green influencer Camilla Mendini, alias Carotilla, author of (Im)perfetto sostenibile. Gesti quotidiani per una sostenibilità alla portata di tutti ((In)perfectly sustainable: Daily gestures for sustainability within everyone’s reach), on 6 October at 6.30 pm; Paolo Borzacchiello, expert in linguistic intelligence and author of Basta dirlo. Le parole da scegliere e le parole da evitare per una vita felice (Just say it. The words to choose and the words to avoid for a happy life), on 11 October at 6 pm; the psychologist and travel journalist Giulia Lamarca, author of Prometto che ti darò il mondo (I promise that I will give you the world), on October 12 at 6 pm. The travel TikToker Giovanni Arena will present his new book Benvenuti in economy class (Welcome to economy class) on October 5 at 6 pm, at the Mondadori Megastore in Piazza Duomo in Milan.

Also, every day, new ideas for concrete actions with the social snapshots by popular scientist Mariagiovanna Luini, nutritionist Silvia Goggi, economist Luciano Canova, forests and wildlife expert Daniele Zovi and many others. The full programme is available on Mondadoristore.it.

Plus, Mondadori Store is launching a new title in the bookstore: Cucina green. Ricette buone e genuine per una vita in sintonia con l’ambiente (Green kitchen. Good and genuine recipes for a life in harmony with the environment) is a new cooking and wellness manual created with exclusive contributions by Mondadori authors, readers and booksellers, which offers an answer to two issues that are deeply felt and requested in these years. On the one hand, increasing attention to the nutritional value of food, with a preference for the choice of natural and seasonal ingredients, and, on the other hand, greater sensitivity to environmental problems and the waste of both food and resources: 250 pages with recipes for all seasons, with a range of useful tips for tasty zero km dishes, to minimise the impact on the environment. This previously unpublished volume will be on sale from 1 October in Mondadori bookstores and on the website Mondadoristore.it at the special price of €2.90.

At all the points of sale and on Mondadoristore.it, readers can also find all the latest and greenest news: essays, novels and short stories to help the earth, books and fairy tales dedicated to the little guardians of the planet, manuals for all-round well-being, from physical activities to food, gift ideas in recycled paper and much more.

Mondadori Store has also signed up to “Più raccogli, più semini” (“The more you collect, the more you sow”), the project promoted by Payback with Treedom which transforms the promotional points that readers accumulate with their purchases in the bookstore into trees, and thereby contributing to the planting of 3,000 trees.

The new Mondadori Store initiative will be accompanied by a communication campaign developed by the agency Canali&C. with the claim “Leggere ci fa crescere” “Reading makes us grow”, activities in all the stores, national radio and press, the web, social media and DEM.

The start of the new season of Grande Fratello VIP coincides with the launch of a new edition of #CasaChi, the social entertainment format developed by the magazine Chi, that every week brings opinion leaders and exceptional guest to the Instagram and Facebook channels of the brand with comments on the most successful reality show and the personalities of the moment.

An unmissable appointment which, following the huge success of 2020, with more than 100 special guests and more than 14 million video views on Instagram, this year too will feature VIPs, influencers and the competitors of the reality show, with the host and master of ceremonies, Alfonso Signorini, editor of Chi, and journalists from the title Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia and deputy editor Massimo Borgnis the curator of the format. A team ready to transport readers and users to the very heart of the debate about Italy’s most spied on house with video shows, original and exclusive content, revelations, curiosities and unexpected twists.

WHAT’S NEW – The new season of CasaCHI #GFVIP 2021 Edition starts with a new face: Rosalinda Cannavò, for the first time as a talk show host.

“This is definitely my first experience as a host, as I have had never had a role like this and, I confess, I was terrified at the beginning. But the CasaChi team made me feel at ease and I’m melting, indeed, I’m really getting a taste for it and think, maybe one day, I could be a presenter! Last year I was inside the House, and this year I’m at CasaChi and have to be impartial: I would like to make judgments, but I try not to step too far out of my role. Certainly, having been in the game, I can identify nuances that others might miss so I can share them with our followers. Obviously, I have my favourites, but you will find this out in the course of the episodes, I’ll find a way to make you understand … “, said Rosalinda Cannavò.

However, the presence of the former contestant is not the only novelty. For this edition, the talk show schedule has been enhanced with even more dynamic and engaging formats and content: Chi Backstage, which shares with the public the previews, the background and the highlights of #GFVIP in the form of short videos on Instagram and TikTok; Chi è Chi #stories, with presentations of all the show’s contestants curated by the editorial staff, which in just one week reached 1 million views; and the exclusive #Copia il look (Copy the look), to replicate the outfits of both stars and commentators.

And then there is also space for guests from the world of show business and entertainment, such as the new commentators Adriana Volpe and Sonia Bruganelli, and unpublished content and interviews for this new edition of CasaChi, which in the first two weeks has already recorded a doubling of video views on its social media channels compared with 2020.

The episodes of CasaChi #GFVIP 2021 Edition will be broadcast from Tuesday to Friday, with daily appointments in video talk or live social formats, on Chi’s Instagram and Facebook channels – where Italy’s most widely read people magazine has a fan base of 850,000 users (Source: Shareablee, August 2021) – and, thanks to an exclusive agreement, is also available on the Mediaset Infinity platform.

A sponsorship format has been developed for advertisers which guarantees visibility in the social media content published by Chi and which includes media planning with guaranteed reach. In addition, it is also possible to develop ad hoc communication projects with the involvement of influencers, selected for a tone of voice that is in line with the brand.

Fifty years after the death of Arnoldo Mondadori, the Fondazione Arnoldo e Alberto Mondadori, in collaboration with our publishing house, is organising a conference on the present and future of publishing, taking the figure of the publisher as its starting point. A day to reflect on today’s publishing business, with an analysis of structure and characteristics, and on the changes and challenges to be met in the coming years.

Participants at the event, coordinated by journalist Mario Calabresi, will include some of the leading names in Italian and international publishing, who will attend in person or through video contributions.
During the morning, the conference will be addressed by Luca Formenton, Enrico Selva Coddè, Nùria Cabutí, Antonio Sellerio, Morgan Entrekin and Eleonora Andreatta. The speakers at the afternoon session will be Achille Mauri, Carlo Feltrinelli, James Daunt, Stefano Mauri, Helena Gustafsson, Andrea Gentile and David Grossman.

The conference will be held on Thursday 7 October starting at 10:30 am and will be visible to everyone in live streaming on the YouTube channel and the Facebook page of Fondazione Mondadori, as well as on the LinkedIn page of the Mondadori Group (divided into the first half and the second half, at 2:30 pm).

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the MTA (Electronic Stock Market), in the period from 20 to 24 September 2021, of no 133,682 ordinary shares (equal to 0.051% of the share capital) at an average unit price of €1.8226 for a total amount of €243,654.57.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 27 April 2021, and as part of the purchase programme to service the 2021-2023, 2020-2022 and 2019-2021 Performance Share Plans, the start of which was approved by the Board of Directors on 13 May 2021 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383:

The purchases were made through the authorized intermediary Equita Sim S.p.A. (LEI Code 815600E3E9BFBC8FAA85), independently and with no influence from the Issuer as regards the timing of the purchases.

Following the purchases made so far, Arnoldo Mondadori Editore S.p.A. holds no 917,339 treasury shares, corresponding 0.351% of the share capital.

Purchases in detail in the complete pdf.

On newsstands from tomorrow TV Sorrisi e Canzoni Consigli, a new supplement to Italy’s biggest selling and most widely-read weekly.

Every month Consigli will propose 100 creative and easy to realise ideas, to have solutions within reach. Each issue will feature a personality from the world of entertainment on the cover who will share with readers do-it-yourself tricks and solutions. With space for the home and wellbeing, as well as beauty tips and ideas to try out in the kitchen, and, of course, for looking after our gardens and plants and pets. There is even a section dedicated to cars, with solutions for the maintenance of both four and two-wheeled vehicles and an agenda with extensive information for effective domestic administration.

Inaugurating the first issue is Bianca Guaccero, a successful actress and presenter of the TV program with tutorials and advice, Detto Fatto.

“This new supplement extends our offer to readers with a magazine that aims to provide help for a whole range of daily activities: from the home to the car, from the garden to wellbeing, and from the kitchen to pets. Our aim is to create a useful and engaging read to solve, with simple and effective advice, the little problems of everyday life and, perhaps, to gain some extra time for ourselves, time which, unfortunately, is never enough,” said the magazine’s editor Aldo Vitali.

The launch of Consigli further enhances the offer of TV Sorrisi e Canzoni, adding to the existing supplements that every week enrich the brand’s content with new and detailed content related to topics of interest and entertainment: Cucina, created in collaboration with GialloZafferano to offer quick and easy recipes; Storie di Fede, which talks about the events and personalities that mark the history of religion; and Enigmistica, published in the summer months with more than 100 quizzes and games, including crosswords, rebus, sudoku and much more.

A continuously evolving editorial system, ranging from the print magazine to the web, to reach an overall audience of 6.1 million readers and users per month (Source: Nielsen Media Impact Data fusion, March 2021) and social media, with a constantly growing fanbase of 950,000 (Source: Shareablee and Insight, August 2021). It is here, from Thursday 7 October that the new season of Sorrisi Live will take place: a calendar of events conceived to bring the biggest names from the world of entertainment straight to the homes of readers and users, with interviews, talks and music. The guest of the first event, live on the weekly’s Instagram and Facebook channels, will be the artist Francesco Gabbani.

Grazia USA, the international edition of Grazia born out of the licensing agreement between the Mondadori Group and Pantheon Media Group LLC, launches today the first US print edition of the Mondadori Group brand.

The debut strengthens the presence of the first 100% Italian fashion magazine on one of the world’s largest and hottest fashion markets.

The new issue of Grazia USA – 356 pages, released quarterly – features three different exclusive covers that flesh out the “Evolution” concept, celebrating three prominent women on the American cultural and social scene: nine-time Olympic medalist Allyson Felix, British supermodel and designer Alek Wek, hailed for her influence on the idea of beauty in the fashion industry, and Canadian singer-songwriter and actress Jordan Alexander, an advocate of LGBTQ+ and coloured people’s rights. The content from the three cover stories also unfolds on social channels, on Grazia USA’s website and through dedicated newsletters, creating a contemporary and unique platform.

Grazia USA will count a total circulation of 400,000 copies, reaching an audience hungry for fashion, art, culture and beauty, as well as for design, entertainment and travel, leveraging on the signature cosmopolitan mix of the brand. The first issue has received a great response from the market in terms of advertising sales, with advertisers including major luxury brands such as Armani, Etro, Loro Piana, Tiffany, Dior, Vuitton and Harry Winston.

Positioned in all the major fashion and luxury countries, Grazia is the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to the United States. The Mondadori Group brand, which currently counts a total of 21 editions in 23 countries, reaches a global audience of 15 million readers, 45 million unique users and over 30 million followers on social channels. 

The US edition of Grazia made its debut in October 2020 through the global digital-first platform graziamagazine.com featuring Kim Kardashian West. Since then, Grazia USA has enjoyed an unprecedented online growth, peaking at 5.2 million monthly active users, with a readership that is predominantly female, 50% under 30 years old.

The new quarterly issue of Grazia USA will be distributed at all Barnes & Noble bookstores, selected retail outlets in the U.S. and Canada, online at https://www.magazinecafestore.com/products/grazia-usa-magazine and on graziamagazine.com/subscribe.

What do today’s women want, what are their dreams and plans? Donna Moderna, the Mondadori Group brand that is a point of reference in the women’s segment, offers some answers to these questions in its new issue #Restart, on newsstands from tomorrow.

A collector’s issue that the magazine edited by Annalisa Monfreda, that has always listened to its community – and today has over 9 million readers and users (Source: Nielsen Data Fusion Mar 2021) – dedicates to what women would like and plan for themselves and for their future at this moment of rebirth.

The special issue is based on the results of a survey developed by Donna Moderna, in collaboration with Doxa, Mondadori Lab and the philosopher Ilaria Gasparri, from which new ideas emerged regarding female desires, including first of all a desire to feel good in one’s own skin and knowing how to take life more lightly.

“Women’s desires have changed profoundly in recent months. The survey gave us surprising answers: there is also a strong desire to know the world and for itinerant travel, to transform passions into work, and to recover time for oneself. A need for lightness. This wish list has been the guide for the construction of an issue that is both a practical guide and a collection of reflections,” declared Annalisa Monfreda, editor of Donna Moderna.

Featured on the cover of this special issue is the singer Arisa chosen by Donna Moderna as an example of a woman who has made change one of her characteristics. Because Arisa gets along well with herself, knows how to transform any experience into music and always loves starting again, though never from scratch.

For the cover of this issue Donna Moderna has chosen a symbolic shot of the artist who, reflected in front of a mirror, invites all women to search for their own desires within themselves. An important message that the brand wants to share with the whole community also on social networks, asking users to post a photo of themselves using Donna Moderna’s special mirror effect Instagram filter.

The #Restart issue is divided into five sections dedicated to the five themes investigated in the survey. The common thread of each section is the stories of women and entrepreneurs who tell readers about their experience. Testimonials and interviews that will combine with practical advice and columns to inspire and help all women to reinvent their lives and make their dreams come true.

We start from the section dedicated to what women want to be: from the survey conducted by Donna Moderna it emerged that more than half of interviewees see themselves in a minimal style that allows them to enhance their beauty. The content of the section includes a beauty special dedicated to eyes, a detail of their appearance that, as highlighted by the research, more than 40% of women want to enhance. Among the most common new trends adopted by women is the kitten eye, followed by the new frontier of pro-aging, and grey power, the focus of an article dedicated to all the actresses who show off their very well-tended grey hair.

There is also a section dedicated to what women would like to be: in the survey more than one in three women said that she wants to feel well in her own skin and learn to enjoy the person that she is. A trend that combines with the desire to take better care of one’s body (55%), to which Donna Moderna dedicates a feature with beauty tools, practical advice and an in-depth study on supplements for self-care, without forgetting the importance of mental well-being.

In the third part of the special issue of Donna Moderna, women talk about their aspirations for both their jobs and their free time. In the first place is a desire to carve out time for themselves (52%), followed by the courage to cultivate their passions (39%), with almost a third of women who say they would like to feel appreciated at work (31%).

The survey also revealed a marked sense of gratitude among interviewees for their own lives (47%), even if in the last year and a half they have suffered from a lack of physical contact (30%). A result that is at the heart of the fourth section, where Donna Moderna looks at what women are committed to giving to future generations.
Here the stories include that of Luciana Littizzetto, who retraces her life as a former teacher and mother of two foster children.

The special issue concludes with a section dedicated to what women would like to receive from themselves and from others: more than 40% of interviewees would like to learn to take things more lightly, and to receive a bit of pampering and gratification from others.

In addition to the magazine, the storytelling of the issue will also be available digitally on the website www.donnamoderna.com and on the brand’s social media channels which already have over 2.2 million fans (Source: Facebook, Instagram, Twitter). In particular, video stories and inspirational cards will be published on Instagram with stories about women who have managed to satisfy their desires.

The launch of the new special issue of Donna Moderna is supported by an advertising campaign developed by Casiraghi&Greco and planned on print media, radio, the web, social media and DOOH.

The positive trend in advertising continues for the special issues of Donna Moderna, up by around 30% compared with the special issues of last year.

SmartWorld, Italy’s biggest technology network, relaunch its website, now online with a new visual brand identity.

Leader in the tech information segment, with over 2 million unique users every month (Source: Audiweb, January-June 2021), SmartWorld is an articulated communication system based on  3 digital properties (www.smartworld.it, www.androidworld.it, www.mobileworld.it) that provides the market with a privileged overview of the technological innovations destined to revolutionise our everyday lives: from traditional consumer electronics to home automation, and from gaming to home entertainment, the internet and gadgets.

Over the years, SmartWorld has been able to evolve into an authentic content factory, becoming the leading “brand influencer” in the tech market, thanks to its ability to provide effective coverage across all platforms: from articles on the web to YouTube content, as well as podcasts, news about the best offers on Telegram, reels on Instagram and short videos on TikTok (where the brand has attracted more than 350,000 followers in just one year).

A single hub that places users at the centre, presenting new products and services, reviews and ratings, product profiles and a buying guide divided by category with a clear and simple language, suitable for both straightforward and complex devices and conceived with the aim of engaging not only tech addicts, but also the public at large.

THE NEW SITE – From today, the new SmartWorld site will provide users with a more immediate and easy-to-use interface, making it easier to make full use of the offer.

The new visual brand identity focuses on modern and appealing logos, while the web design is even more suited to access from mobile devices and social media, in addition to being more practical and offering faster download speeds.

The new look is completed with a new homepage, where news and video content will be given new prominence and a special section will be dedicated to partners’ promotional offers with buying guides just a click away, a new proprietary semantic algorithm for content management and an even more immersive design.

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the MTA (Electronic Stock Market), in the period from 13 to 17 September 2021, of no 113,780 ordinary shares (equal to 0.044% of the share capital) at an average unit price of €1.8336 for a total amount of €208,627.85.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 27 April 2021, and as part of the purchase programme to service the 2021-2023, 2020-2022 and 2019-2021 Performance Share Plans, the start of which was approved by the Board of Directors on 13 May 2021 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383:

The purchases were made through the authorized intermediary Equita Sim S.p.A. (LEI Code 815600E3E9BFBC8FAA85), independently and with no influence from the Issuer as regards the timing of the purchases.

Following the purchases made so far, Arnoldo Mondadori Editore S.p.A. holds no 783,657 treasury shares, corresponding 0.300% of the share capital.

Purchases in detail in the complete pdf.

Sperling & Kupfer  has conceived this new fiction series that explores a territory where the macabre and eerie, horror and gothic and supernatural and fantastic suspense converge. Authored by Italian and foreign writers.

As Stephen King – the absolute master of terror for over forty years – says in Danse Macabre: «Stranger makes us nervous… but we love to try on his face in secret»;. What is alien and dark scares us, but we are inevitably drawn to it. Because it speaks to the least acceptable part of our being that we don’t want to admit exists. Because it embodies our personal and collective fears. Because looking him in the face – or reading about him – is the only way to exorcise him. And here lies the allure of the terror narrative: the power to create demons and then destroy them.

There will be contemporary, still unpublished stories, but also modern classics to be rediscovered, introduced by well-known Italian writers or critics. To enrich the book offering, covers will be designed by highly influential illustrators and cartoonists whose task will be to give visual form to
what’s eerie and scary.

And, as a tribute to the Master, we could only call it Macabre.

Nel buio della casa by Fiore Manni and Michele Monteleone: release date 12 October

A new Italian horror novel, an under-represented genre in Italy, co-authored. Set over two time planes, the novel is a horror story, underpinned by a strong love and family narrative.

Fiore Manni is the author of several novels for children (Rizzoli). Michele Monteleone is a well-known comic book writer. Both authors are passionate about horror stories

The last house on needless street (original title) by Catriona Ward.

Listed by the Guardian (and not only) among the most anticipated books of 2021. It debuted (in March) in fourth place on the Times ranking, and first in ebooks. Sold, for now, in 20 countries.

Chasing the boogeyman (original title) by Richard Chizmar.

It will be released in a month’s time in the US. Chizmar (publisher of the Cemetery Dance and editor of the magazine of the same name, specialising in particular in the horror genre) has penned a solo novel, not co-written with his friend, Stephen King, as his previous fiction.