From stakeholder map to engagement

An effective dialogue with stakeholders is possible starting from the reconnaissance and classification of all the stakeholders of an organization. The Mondadori Group has changed considerably in recent years: it was therefore necessary to prepare a new map that would identify our stakeholders, assigning each one a correct location.

Taking the AA1000 SES standard as a reference, a methodology has been prepared that has made it possible to

• identify the three categories of stakeholders most relevant to their area of activity;
• highlight which specific stakeholders are of particular interest among those that make up the selected categories;
• order the three categories according to their level of influence, i.e. how much a stakeholder is able to influence the Mondadori Group’s business with its activities and decisions;
• order the three categories according to their level of interest, i.e. how much the Mondadori Group is interested in relating to a stakeholder;
• identify the level of interaction between stakeholders: the ability of a stakeholder category to influence and interact with other classes of stakeholders of the Mondadori Group.

All stages of the process, from the identification of stakeholders to interviews to prioritize the categories and finally the drafting of the stakeholder map, were carried out by the Sustainability Committee, composed of the main corporate functions and representatives of all business areas of the company.

Stakeholder engagement

Before proceeding with the engagement activities, the Sustainability Committee reviews and updates the list of non-financial issues, improving the terminology used to define each area of sustainability and improving the detail of the “specific challenges” that characterize each issue and serve as a guide during the assessment.