Market Trends 2024
The positive operating and financial results in FY 2024 has been achieved by Mondadori despite a sligthly negative trend in the book market:
- the 2024 financial year saw a non-homogeneous trend in the book market: the substantial stability of the first 9 months of the year (-0.5%) was followed by a slowdown during the last quarter which meant that, over the full year, the market value showed a decline of -1.5%; the digital book market (e-books and audiobooks) recorded a growth of 5% compared to 2023 thanks to the sales of e-books, which experienced an increase of 4%, but in particular of audiobooks which have recorded a more relevant growth of about 7%.
- The Education book market (primary and secondary schools) in Italy in 2024 is estimated to decrease by approximately 1.5% versus the prior year, settling at a total of € 606 million.
The Media relevant market performed as follows in 2024:
• the advertising market posted an increase for digital activities of 1.0% and a decrease for magazines of 5.5%;
• the magazines circulation market declined by 7.6%.