Month: February 2015

Panorama, the newsmagazine edited by Giorgio Mulè, is preparing a 2015 full of new features, confirming the success of the “system” that has surrounded the brand with a combination of activities and editorial initiatives in print, online and across the country.

The first big news, in terms of timing, concerns Icon and Flair, the bimonthly upscale supplements to the Mondadori weekly, published six times per year and edited by Michele Lupi. Starting from the first issues of 2015, on 26 February for Flair and 5 March for Icon, the two titles will also be sold separately from Panorama at the price of €3.50, and then offered together with the weekly in the last week of the month.

This will reinforce the personality of the two magazines and enhance its positioning. With its new look, overseen by art director Davies Costacurta, Icon, in particular, will increasingly present itself as a point of reference for the contemporary man: a magazine that reflects beauty through fashion and style, offering iconic personalities and objects to be inspired by, through an increasingly sophisticated selection of content, images and original stories. But Icon is also a guide that guides the reader around the great passions of men (cars, sport, travel, books, and more), and is able to bring together a “club” of high-level readers, thanks to the web site Icon.panorama.it, increasingly rich in content, and the social pages around which a highly characterised community in terms of identity has grown up

Flair will also be on newsstands as a standalone magazine, confirming the success of its editorial formula: a magazine of style, art and culture, dedicated to women who love fashion in all its forms, a creative hub capable of bringing together the most relevant international talent and the new generations in photography, art, fashion and writing.

What the two magazines have in common is the international scope of the editorial offer: Icon is already available in Spain, launched in 2013, as a supplement to El Pais; and, in 2015, Flair will expand its distribution, with the texts in English attached, to major newsstands in Paris, London, Berlin, New York, Los Angeles and Seoul, as well as the luxury edition in the world’s most prestigious boutiques.

The success of the two magazines is only the first of the phenomena of the entire “Panorama system”, which this year will confirm its extensive nationwide coverage with the Panorama of Italy tour. After the success of last year, the magazine once again sets out to discover the excellence of the Italian provinces, with 10 new stages and a series of new initiatives on the calendar, featuring events and high-level guests.

The Panorama experience of contact with Italian industry has also inspired Panorama Academy, which, in collaboration with the IT university Pegaso, aims to train new professionals in line with the new demands of the labour market, through with master’s course with prestigious teachers and innovative teaching methods.

Along with the editorial activities and the activities around the country, the Panorama system is continuing to develop the online activities of all the areas related to the brand. Beginning with Panorama.it that in September 2014 introduced in a whole new philosophy, focused on an richer editorial offer and above all a way of conceiving advertising formats oriented to native advertising. Choices that in January 2015 saw Panorama.it record its best ever results in terms of unique users (4.9 million, +12% compared with January 2014) and page views (25.2 million, +51% on January 2014 ), according to certified data by Shinystat.

Meanwhile, pending the imminent launch of the web TV channel, PanoramaTV, also Panoramauto.it, continues to grow as a reference point for motoring enthusiasts. Also here, January 2015 was a record month, with more than 1.2 million unique users, up 19% on January 2014 (certified data by Shinystat).

Strengthening the online personality, there is also the strong presence on social platforms, with the Panorama profiles and all those related to the brand of the entire system, guaranteeing an essential gateway to online content and participation in the various activities.

“Grazia International Network”, the international network created by the Mondadori Group for the launch of Grazia around the world, is 10 years old: a journey of success that has brought the magazine to all the most important markets for fashion and luxury, and developed around the brand a global multichannel system that today reaches a total audience of over 17 million readers and over 16 million unique users per month.

The Grazia network of is a unique case in publishing for the dynamism and speed of its expansion: the brand is now present in 24 countries, from Italy to the UK – where the first international edition of the magazine was launched ten years ago – and from France and Russia, through China, the Netherlands, India, United Arab Emirates, Serbia, Croatia, Bulgaria, Slovenia, Thailand, Indonesia, Germany, Bosnia Herzegovina, Albania, South Africa, Poland, Qatar, Spain, Korea, Mexico, and Turkey, which, in a few weeks will join the magazine’s big family. Since last November Grazia has also been a global platform for e-commerce fashion with Graziashop.com.

To underline its vocation Grazia has decided to celebrate the first 10 years of the Network with the “Grace Next Glam Award”, the magazine’s first international competition aimed at the most talented designers under 35 from all over the world.

For the occasion “Grazia International Network” has invited the editors of the various editions of the magazine to enter young designer from their country who must create a dress for the 2015 spring/summer season inspired by the “easy chic” of Grazia philosophy that underlies the magazine’s unique formula.

The award ceremony, to be held tomorrow, Wednesday 25 February 25, at The Mall, in the heart of the brand new Porta Nuova area of Milan, will be attended by representatives of the fashion world, as well as the leading exponents of luxury companies. The evening will be an opportunity to discover all the outfits of the young finalists and celebrate with Ernesto Mauri, chief executive of the Mondadori Group, Carla Vanni, director of Grazia International Network, partners and editors of the international editions of the magazine. The special guest of the evening will be the actress Nicoletta Romanoff, muse of Lancome.

The jury, chaired by Carla Vanni, which will decide the winning young designer of the “Grazia Next Glam Award”, also includes Giorgio Armani, supported by Jane Reeve, managing director of the National Chamber of Italian Fashion, the fashion designer Stella Jean and Mario Dell’Oglio, president of the Chamber of Buyers.

The finalists of the “Grazia Next Glam Award” are:

• ITALY: CO|TE with designers Tomaso Anfossi, Francesco Ferrari
• FRANCE: HARMONY with David Obadia
• GREAT BRITAIN. Rejina Pyo
• CHINA: COMME MOI with Yan Lu
• RUSSIA: RUBAN with Alisa & Julia Ruban
• GERMANY: PERRET SCHAAD with Johanna Perret, Tutia Schaad
• HOLLAND; DAVID LAPORT
• MIDDLE EAST: DIMA AYAD
• SOUTH AFRICA: LOIN CLOTH & ASHES with Anisa Mpungwe
• TURKEY: ÖZLEM KOCA
• SPAIN: MOISES NIETO with Moisés Nieto Narváez
• KOREA: AIRE DE JEU with Jihye Park
• POLAND: ANETA ZIELINSKA
• THAILAND: MARIHORN BRAND with Sanchai Sukkasem
• QATAR: TALLER MARMO with Riccardo Audisio, Yago Goicoechea
• INDONESIA: PEGGY HARTANTO
• INDIA: SHIFT with Nimish Shah
• SLOVENIA: M*FAGANEL with Matevz Faganel
• BOSNIA HERZEGOVINA: NINA VARGA
• BULGARIA: BOYAN with Bojan Kuzeski
• CROATIA: MANI with Manuel Maligec
• ALBANIA; ESTELA KONI COUTURE with Estela Koni
• SERBIA: VLADA SAVIC with Vladimir Savic

A little less than a year after its launch in Italy, Il mio Papa is about to become an international brand. In fact, by the end of March, the first magazine in the world entirely dedicated to the figure of Pope Francis will be available in six other countries, the result of a licensing agreement with Panini Publishing (a division of the Panini Group).

Il mio Papa will be published each month in Germany (with distribution in Austria, German-speaking Switzerland and Liechtenstein), Poland and Brazil, the first time a brand of the Mondadori Group has been published in the country. Thanks to this partnership an even more extensive readership will come to know the unique formula that has already made the Italian magazine a publishing phenomenon, that has gained a large and wide-ranging audience.

“The arrival of Il mio Papa in such a large number of countries such a short time after its initial launch is a result that makes us very proud,” said Aldo Vitali, editor of the Mondadori title. “These new editions are, for all of us, a concrete recognition of the highly original formula of a magazine, designed in Italy, and of which Pope Francis himself is a careful reader, but with a profoundly international character, whose reputation has spread around the world in a few months. A success that today, thanks to this agreement, becomes global,” Vitali concluded.

“It’s an honour to be able to publish in such important countries an innovative magazine like Il mio Papa, dedicated to Pope Francis, whose worldwide appeal is unmatched,” said Mark M. Lupoi, publishing director of the Panini Group. “Panini has shown in recent years the breadth of its editorial offer, both geographically and thematically, and the launch of Il Mio Papa in Brazil, Poland and the German-speaking countries is a further step in this direction.”

The three international editions of the magazine – which in German-speaking countries will be called Mein Papst, in Poland Moj Papiez and in Brazil O meu Papa – will offer readers every month an unprecedented window on the world of Pope Francis, his life, encounters and messages, with particular attention to curiosities and pictures of him in gestures of great simplicity, while maintaining the positive outlook, as well as the high-impact, colourful layout, rich in photographs, that characterise the Italian weekly.

Mein Papst, Moj Papiez and O meu Papa will have a first part dedicated to current events, with a record of the meetings and travels of the Holy Father, the Angelus, his words, the messages of change, followed by a second part with curiosities about the Pope and his daily life, the Saints, but also on his television appearances, letters and tweets, without forgetting his agenda. At the centre of the magazine, an insert with the story, in episodes, of the life of the popes.

The Panini Group, which is based in Modena and has branches in Europe and the Americas, is the world leader in the production of adhesive figures and trading cards. A multinational leader in the publishing of cartoons, magazines for children and specialised titles, it is also an important distributor of comics and cartoons through specialised Italian bookshops and is also active in a number of multimedia sectors. In 2013, the Panini Group generated revenues of over €531 million, distributing in more than 120 countries and with a staff of some 900 employees. For more information, please go to www.panini.it

Confidenze tra amiche, the Mondadori weekly edited by Susanna Barbaglia, will hit the newsstands in a completely new form on Wednesday 25 February.

For over 60 years the magazine has been a point of reference for its loyal readers with its confidential tone and complicit approach to subjects such as: news, fashion, beauty, wellbeing, psychology, DIY, cooking and homes.

The strong points of Confidenze tra amiche are the stories written by the readers themselves; stories about how love, careers, friendship and health have changed their lives. A wealth of content that for years has determined the magazine’s success and that has been preserved also after the redesign.

The review of the weekly, which will introduce change while maintaining continuity, can be seen across the magazine, and involves all of the columns and features.

Starting from the layout and the new logo, which is both more linear and simple, up to the various sections that animate the title, to make it even more readable.
With bigger images, a cleaner and cleaner typeface and a more open organisation of space, it is easier for the reader to flick through the magazines, starting from Stories and novels before coming to the Beauty or Fashion pages.

Also Heath and Wellbeing, Cooking, DIY, Gardens & Animals and Travel, are organised in such a way as to make it easier to identify the topics of greatest interest, thanks to highly visible straplines and clearly indicated suggestions by the editorial staff.

“The plus of the new Confidenze tra amiche is a unique formula that gives absolute preference to the direct experience of the protagonists, precisely to emphasise the magazine’s vocation of exchange and interaction on issues that affect women: from news to fiction and health, all of which are commented on by experts,” declared Susanna Barbaglia, editor of the weekly.

“And this is because our readers are used to spontaneously sharing reality and discussing everything, whether it be a recipe or and proposed new law, a beauty product or a story from the news. Consequently, it will be easy to move from the “salon” of the printed version to the immediacy of the debate in the online community. And, as a result, to evolve and make contemporary the magazine’s originality,” concluded Barbaglia.

In fact, from next week, Confidenze tra amiche, will inaugurate a new blog where the weekly’s journalists and bloggers can share posts with users. The title has a strong community of readers who are always active and active, not only on the web, but also around the country thanks to a series of events that the editorial staff organise in different cities around Italy.

To mark the new design, Confidenze tra amiche is launching a competition with Settemari, both on the pages of the magazine and on Facebook, with a chance to win an all-inclusive week for two people at the SettemariClub Marapunta Village in Greece and 10 discount vouchers worth €150 to use when booking at any SettemariClub.

Sale&Pepe, Italy’s leading cooking monthly leader, presents a series of initiatives, free encounters, show-cooking events and editorial specials for a closer look – just a few months ahead of the biggest international event of the year – at the countries participating in the Clusters of Expo Milano 2015 and their culinary assets.

For the first time in the history of the Universal Exposition, during Expo Milano 2015 the countries participating in the event without their own pavilion will be grouped in 9 Clusters along 6 specific food lines and in three thematic groupings.

The country and the food, the origins and the uniqueness of raw materials and products, with traditional recipes, will be previewed by Sale&Pepe and its Cooking School with Tastes & Aromas From Around the World, a cycle of free events that will take place between 9 February and 27 April at the Un Posto a Milano restaurant in the Cascina Cuccagna. On each occasion one of the Clusters of Expo Milano 2015 will be presented, with special guests, cooking performances and guided tastings to discover the specialities of the exhibiting countries, also with the support of the Sale&Pepe chefs.

The Clusters of Expo Milano 2015 will be featured on the pages of Sale&Pepe with four specials in four consecutive issues, starting with the February issue. While salepepe.it will showcase an online thematic channel with background detail related to the specials with video recipes from around the world, interviews with the protagonists and photo-galleries from the events.

Tastes & Aromas From Around the World – the encounters

Monday 9 February: Bio-Mediterraneum: Health, Beauty and Harmony

Monday 16 February: Islands, Sea and Food

Monday 2 March: Agriculture and Nutrition in the Arid Zones

Monday 9 March: Cereals and Tubers – Old and New Crops

Monday 16 March: Rice – Abundance and Security

Monday 23 March: Fruits and Legumes

Monday 30 March: Spices – The World of Spices

Monday 20 April: Coffee – The Engine of Ideas

Monday 27 April: Cocoa and Chocolate – The food of Gods

The complete programme is available on www.salepe.it/expo-2015 e www.expo2015.org.

Follow the initiative also on social media: #saporieprofumi #Expo2015.

Expo 2015 SpA is the company that is organising and will mange the Universal Exposition to be held in Milan from 1 May to 31 October 2015. The company is engaged in the preparation and construction of the site of the Expo and the technological work involved. Over 140 countries from around the world have confirmed their presence at the event. For more information and updates on the theme of “Feeding the Planet. Energy for Life” and the activities of Expo 2015 SpA please go to www.expo2015.org.

Sale&Pepe is Italy’s leading upscale food and cooking monthly, and a point of reference for all those who love eating and are curious about exclusive and refined gastronomic delights, presented every month with an attention to detail and high quality photographs. In 2011, the experience of Sale&Pepe saw the creation of it Scuola di Cucina (a cookery school) with courses where young and old can learn to choose the ingredients and test their skills in the kitchen, guided by the magazine’s chefs and qualified teachers. The world of Sale&Pepe also includes the food portal Salepepe.it with Salepepe.tv, which features video recipes; the thematic specials Sale&Pepe Wedding, Sale&Pepe Veg, Il meglio di Sale&Pepe, and a series of illustrated books Sale&Pepe Collection.

Vittorio Castellani is also know as Chef Kumalè. Journalist, writer and scholar, he is a “gastro-nomad” sans frontiére: he has travelled the world and tasted and observed the preparation of food from all corners of the earth. He defines himself as a storyteller, and it is precisely for his ability to tell a story that evokes far away lands and aromas that Sale&Pepe has chosen him as a special guide to the Clusters of Expo2015. www.ilgastronomade.com

Cascina Cuccagna is one of the oldest farmhouses in Milan. After being abandoned for many years, a careful and extensive recovery plan, entirely financed by the Associazione Consorzio Cantiere Cuccagna, it once again opened its doors to the city in 2012. It has since become a much-loved meeting place that is the site for a range of different events and activities related to food, culture and the land. A place that re-examines the relationship between the countryside and the city and a centre for the promotion and enhancement of sustainable lifestyles. www.cuccagna.org

Un Posto a Milano – food, bar & accommodation at Cascina Cuccagna The menu and dishes are based on the traceability of the best possible seasonal resources from the countryside. Bread, pasta and desserts are all made on the premises. Many dishes are vegetarian and gluten-free. And the chef is Nicola Cavallaro. The rooms look out onto the courtyard of the farmhouse, and there are 16 beds in small and large rooms where people have been sleeping well since 1695. A welcome and food experience managed by esterni. The restaurant a nd bar are open from Tuesday to Sunday, from 10 am to 1 am. Closed on Monday. www.unpostoamilano.it

Cucina Moderna, Italy’s most widely read cooking monthly, edited by Laura Maragliano, will hit the newsstands on Tuesday 10 February, with a completely new look and an even richer offer, from quick and easy everyday meals to detailed advice on specific topics.

“Cucina Moderna is a point of reference for those who want a practical guide to cooking, with easy-to-follow explanations and reliable recipes,” said editor Laura Maragliano. “This is why we have redesigned the magazine to enhance the title’s strengths even more, with greater emphasis on images, that are more detailed and engaging, and to guide readers more easily as they follow the recipes, while also increasing information and advice about ingredients and product quality, “ she concluded.

From this issue Cucina Moderna also has a new logo, enlivened by coloured elements that make it more recognisable, and updating the layout, starting with the cover that will feature more straplines, to give an immediate idea of the variety of the content. The detailed and high-impact images, that accompany the more than 90 step-by-step photographic recipes proposed every month, and the new typefaces used, which are cleared and more readable, all contribute to giving the magazine a more modern and elegant feel.

Also the content has been reorganised to be able to present even more recipes, information practical advice, preparation steps and explanatory boxes. Considerable space is given to the topic of the month, desserts, and new features on Alternative Cooking – with menus suitable for those suffering from allergies, celiac, and for vegetarians and vegans – and food for Children, with dishes that are easy to prepare with the help of the children themselves. There are also new columns, for example Simple but good, to rediscover many traditional recipes; Our cooking school, techniques and secrets revealed by experts for always perfect results; Gifts for the home, a guide to the latest tools and appliances on the market.

The offer of Cucina Moderna is completed by the Shopping Guide, an even richer section at the front of the magazine, with precise and reliable advice on buying the right ingredients and cooking tasty dishes with seasonal products; In the kitchen with Alessio and Made at home with Sara, recipes by the chef Alessio Algherini and cooking instructor and expert Sara Papa.

Plus, to mark the new look, Cucina Moderna each newsstand copy of the issue will come with a free Tescoma biscuit cutter.

The digital version of Cucina Moderna for smartphones and tablets is available from the App Store and Google Play Store.

From this week INTERNI, the interiors and contemporary design magazine, will also be available in Chine, the result of an agreement, signed in November, between Mondadori and China International Publishing Group (CIPG), the country’s most important foreign-language publisher.

To celebrate the publication of the first issue of the magazine, a special event, will “INTERNI CHINA NIGHT 2015” will be held the exclusive Hotel Éclat in Beijing. Many of the best known designers, architects and companies in the sector are expected to be present at the event, along with influential protagonists of Chinese culture and politics of China. Also present will be Gilda Bojardi, editor of INTERNI Italy, and Yang Dongjiang, editorial director of INTERNI China and Professor at the Academy of Arts and Design at Tsinghua University.

INTERNI China, which brings to three the number of international editions of the magazine, already published in Russia and Thailand, will be a monthly (10 issues), with an expected circulation of 235,000 copies and distributed not only in Beijing, Shanghai, Guangzhou and Shenzhen, but also in the rapidly developing so-called second-tier cities.

“This new magazine will enable China to effectively reach the design community and create a much-needed dialogue for the development of the sector and the conditions for a better future for China’s creative industries, promoting a multicultural exchange not only to inside the country. but on a universal level,” said Yang Dongjiang, editorial director of INTERNI China.

The editorial structure of the magazine is based on formula INTERNI Italy, the magazine that for over 60 years has illustrate and accompanied the development of furniture, furnishing and design, and served as a spokesman for Made in Italy, and much more, in the world of creativity and production.

The INTERNI brand has already established its credentials in China thanks to a series of successful initiatives, such as the two exhibitions organised at the NAMOC (National Art Museum of China) in Tiananmen Square in Beijing,: the first, 50+2 years Italian Design, was held in 2006, while the second, Creative Junctions, was organised in 2011 at the invitation of China’s Ministry of Culture and Ministry of Education, as well as the China Federation of Literary and Art Circles and the Beijing Municipal People’s Government, in collaboration with the Tsinghua University Academy of Art & Design, at the First Beijing International Design Triennial. In September 2012, the magazine also featured at the Beijng Design Week, one of the most important Chinese trade fairs dedicated to design at which two installations were presented designed by Alessandro and Francesco Mendini and Zhang Ke-Standardarchitecture.

China International Publishing Group (CIPG), with more than 20 branches and 12 overseas offices, including in the US, the UK, Germany, Belgium, Russia, Egypt, Mexico, Japan and Hong Kong, operates in the book market, publishing over 3,000 titles each year, and in magazines, with a portfolio of 30 titles in 10 different languages and 30 web sites.