Month: July 2012

The Board of Directors of Arnoldo Mondadori S.p.A. met today, under the chairmanship of Marina Berlusconi, to examine and approve the interim report for the first half of the year to 30th June 2012, as presented by the Group’s Deputy Chairman and Chief Executive, Maurizio Costa.

THE MARKET SCENARIO
As is well known, the current market scenario continues to be difficult with all of the main indicators showing markedly negative trends. Prospects for a recovery are increasingly uncertain and remote. Meanwhile, there was a marked decline in the sectors of reference for the Mondadori Group, especially in Italy.

GROUP PERFORAMCE IN THE PERIOD TO 30th JUNE 2012
The Mondadori Group’s figures for the first six months of 2012 substantially confirm the trend highlighted in the first quarter. In particular, revenues were down by 8.5% compared with the previous year, with a consequent impact on operating margins (-39%), a third of which was due, however, to the lower contribution of extraordinary items and higher organisational restructuring costs.
The first half ended with a net profit of €7.5 million and a negative net financial position of -€370 million, Actions will continue in the second half to reduce costs, in line with new guidelines drawn up in recent months to raise previously indicated targets and with a view to dealing with difficult market conditions that are likely to last beyond expectations.

Consolidated revenues amounted to €676.2 million, a fall on the €738.7 million in 2011.

Consolidated gross operating profit (EBITDA) came to €36 million, a reduction compared with €59 million in the same period of the previous year. The difference is due to lower capital gains and higher restructuring costs.

Consolidated operating profit amounted to €23.8 million, compared with €47.9 million in the first half of last year, with amortizations and depreciations of tangible and intangible assets of €12.2 million (€11.1 million in 1H 2011).

Consolidated profit before taxation came to €15.6 million, compared with €37.5 million in the same period of last year. During the period financial charges amounted to €8.2 million, an improvement of €2.2 million compared with 2011.

Consolidated net profit for the period totalled €7.5 million (following the attribution of minority interest of €1.6 million), compared with €22.7 million in the same period of the previous year.

Gross cash flow in the first six months of 2012 amounted to €19.7 million, compared with €33.8 million in 1H 2011.

The Group’s net financial position went from -€335.4 million at the end of 2011 to -€370 million at 30 June 2012 (-€399.2 million at 30 June 2011).

Information regarding personnel
As of 30 June 2012, the personnel employed by companies of the Group (both on temporary and permanent contracts) amounted to 3,745, a reduction on a comparable basis both with respect to the figure at the end of the year and at 30 June 2011 (-51, or -1.3%).
Obviously the difference takes account of changes during 2011 following the consolidation, in January 2012, of the French company Mondadori Axel Springer Snc and the Italian start-up Glaming Srl.
There was no change, meanwhile, in the scope since the figures for the first quarter of 2012 (3,764), with the reduction being entire attributable to gains in organisational efficiency.
Consequently, the company confirms the ongoing efficiency policy for contract staff, following the restructuring processes undertaken over the last two years, aimed at prolonging the positive effects of the structural containment of labour costs (-3% on a like-for-like basis).

RESULTS OF THE BUSINESS AREAS

• BOOKS

The market for trade books in the first half of 2012 has confirmed the decline in both copies (-7.6%, Source: Nielsen) and value (-9.1%, Source: Nielsen) compared with the first half of 2011, with only a slight improvement compared with the figures reported for the first quarter of this year. The decrease affects all of the channels surveyed: bookshops, large-scale retail and online.

During the first half of 2012 the Mondadori Group, confirmed its leadership in the trade segment with a market share, in value terms, of 26.1% (Source: Nielsen), an increase compared with the first half of 2011.
Revenues in the books area amounted to €144.6 million, down 13.4% on the €166.9 million of the previous year; EBITDA and operating profit also showed a decline, with a significant improvement in the second quarter thanks to the containment of costs and extraordinary income.

Compared to the first quarter of the year trade book revenues saw a slowdown in the decline, thanks also to the Fifty Shades phenomenon, the EL James trilogy the first two volumes of which have over 30 million copies in just four months; in just three weeks, sales in Italy exceeded, 200,000 copies, immediately putting both titles at the top of the best-sellers list. There are also positive expectations for the final volume of the trilogy, published on 13 July 13, with an initial print run of 350,000 copies.
Also of note in the period are the excellent results of the new novels by John Grisham, Sveva Casati Modignani, Luciano Ligabue and Alessandro Del Piero.

In the second half, in addition to a strong publishing programme, that includes the publication of new titles by important authors, including Ken Follett and Paolo Giordano, the company expects to see the full effects of the Fifty Shades phenomenon, and sales of the new novel by Alessandro Piperno, winner of the 2012 Premio Strega.

In the e-book market, which still in its infancy, the second quarter of 2012 saw a further increase in the sales trend and the number of daily downloads, thanks to titles that have also been successful in the traditional format, including, in particular, the Fifty Shades trilogy.
Strong growth is also expected as a result of the spread of devices and, of note here, is the agreement signed in July by Mondadori with Kobo for the launch in Italy of the Kobo Touch eReader.

• MAGAZINES ITALY

In Italy the continuing economic crisis has led advertisers to cut back, postpone and reallocate their advertising investments as a result of the contraction of sales and the general climate of uncertainty. In the first five months of 2012, such behaviour has resulted in a decline in advertising spending in magazines of 14.6% (Source: Nielsen), a fall in newsstand circulation of 9.4% (-12% on a like-for-like basis; in terms of value, internal estimate) and a fall in revenues form add-on sales of 25.2% (in terms of value, internal estimate).

In such a difficult market environment, the Magazines Italy area reported revenues that were down 15.3% from €247.8 million to €209.9 million, with a consequent impact the final results, while confirming its market leadership (31.9%).
It should be noted that the figures for 2011 included a capital gain of €10.1 million, due to the sales of the company’s stake in Hearst Mondadori Publishing Srl.

In particular, revenue trends were as follows:

• circulation (-9.9%) was penalised by the decline in subscriptions, a fall in the average number of copies sold at newsstands and a drop in average prices;
• add-on sales (-23.6%) were down mainly because of differences in the scheduling of collectibles and books and a downturn in unit sales of home video products and prices that were higher than the market average;
• advertising fell (-17.6%) as a result of a number of inconsistencies – such as the temporary suspension of publication of Flair (the new version is expected to be launched in September) and the closure of Economy – and the composition of the product portfolio, which is more exposed to a slump in investments in the interiors and FMCG sectors.

Properties
During the first half of 2012 the web sites of Mondadori’s main magazine titles saw a marked improvement in traffic, along with a substantial increase in advertising revenues (+29% compared with the first half of 2011).
In particular, there were good performances in terms of traffic and advertising (as outlined below) by Donnamoderna.com, Grazia.it, Panorama.it and Panoramauto.it.

• ADVERTISING

As already mentioned, in Italy, market trends in advertising spending in the first five months of the year saw an overall decline of 9.5% compared with the corresponding period of 2011, in a context of continuing uncertainty due to the economic and financial crisis and levels of confidence that remain at a minimum. With the exception of the internet, all media were in decline: television (-10%), radio (-5.5%), newspapers (-13.5%) and magazines (-14.6%).
In the first half of 2012 Mondadori Pubblicità S.p.A. recorded total revenues of €96 million compared with €117.5 million in the same period of 2011, a fall of 18.3%.
Mondadori Magazines saw a slump in revenues of 18.3%, mainly due to the negative trends in the FMCG and interiors sectors. If account is taken of the JV titles and third party revenues the fall would have been of 23.4%, on a like-for-like basis, i.e. taking into account the closure of Economy, the temporary suspension of publication of Flair and the sale of Cosmopolitan, the decline would be about 20%.
Weeklies and monthlies have contributed in equal measure to the shortfall in revenues, in a particularly complex and competitive environment with a strong sensitivity on the part of advertisers to the price factor.
Revenues for radio advertising were down by 2.9% compared with the first half of 2011, with a similar trend for both the stations represented by the company.

On the internet the excellent recent performance of Mediamond continued, with an overall growth in revenues of 65% ​​compared with 2011, based on sales for 32 vertical sites with a total of 12 million unique users.
In particular, we would underline the positive trends for Donnamoderna.com (+14%), Grazia.it (+54.4%) and Panorama.it (+48%); the RTI Group, optimal growth for TGcom (+18%) and Sport Mediaset (+45.2%).
Particularly positive were sales for the site www.video.mediaset.it, which was added to the portfolio in January 2012.

• MAGAZINES FRANCE

In a difficult environment for the magazine market, Mondadori France performed well in the first half of 2012 with consolidated revenues which reached €193.6 million, an increase of 12.3% compared with €172.4 million in the same period of 2011.
On a comparable basis (excluding the effects of a change in the consolidation method for the joint-venture Editions Mondadori Axel Springer Snc) revenues were in line with the previous year.
The continuous improvement of the products and good results in advertising, combined with the constant monitoring of costs, have resulted in a 7.3% increase in gross operating profit, which amounted to €20 million (10.3% of revenues).

Advertising revenues: for the third consecutive year, Mondadori France, up 2.9% on the previous year, achieved a better performance than the market of reference on a like-for-like basis (-0.5% in terms of value in the first five months: Source Kantar Media). This excellent result is mainly due to the trend in upscale women’s titles, including the weekly Grazia (+11.1%) and the monthly Biba (+14.4%), but also titles such as L’Auto Journal (+9.8%), Sport Auto (+7.7%) and Mode & Travaux (+9.8%).

Circulation revenues, which include both newsstand sales and subscriptions (70% of total revenues), saw a slight fall at the consolidated level, (-1.5% on a like-for-like basis). In particular:
– Newsstand sales, although down by 4.4% compared with the first half of last year, fell less than the market of reference (-5.3%, internal estimate);
– Subscriptions continued to grow (+1.5% compared with the same period of 2011) and, with a portfolio of more than three million subscribers, accounting for 33.6% of the revenues of Mondadori France.
Among the titles growing in terms of circulation, we would underline that Grazia, launched in 2009, confirmed its success in the first half of 2012, reaching sales of 187,000 copies (+ 3.3%).

During the period new versions of Biba, Modes & Travaux and Auto Journal were launched and the brand extension policy was continued with the launch of the quarterly AutoPlus Classiques and two weekly supplements to Closer: Closer C’est leur histoire and Closer Plage.

Investments in the digital sector continued in the first half of the year, with the result that all of the Group’s French sites now share the same platform and while the dedicated structures have been reinforced.
Regarding the performance of the websites and digital versions of the titles, we would underline in particular the overall growth in both advertising revenues (+25%) and the Nielsen audience, which reached 4.8 million unique users in May 2012.
Finally, in terms of diversification, the AutoReflex portal consolidated its position in the market for small ads with a significant growth of its business customers, becoming a major player in the market.

International activities
Mondadori’s International Activities confirmed the positive trend of 2011 with further expansion of the network during the first half of the year: the volume of business generated by the Group’s international titles was around €80 million, a significant increase compared with 30 June 2011.
There was strong growth in licensing activities: in particular the editions of Grazia around the world reached twenty following the launch of the magazine in South Africa, in May.
On the advertising side, with continued growth in the fashion and interiors sectors in the Italian market, sales reached €3.1 million (+27% compared with the same period of 2011). There was an excellent performance by Grazia in France, Great Britain, Germany and, in particular, the Russian edition of the magazine, which saw sales rise by 66% compared with 2011.

Regarding its international investments, Mondadori is present in:
– Greece, Bulgaria and Serbia through its stake in Attica Publications, which, despite the continuing crisis in the Greek market, reported results in line with expectations, thanks to the effect of the restructuring plan put in place in 2011 and early 2012;
– China, with a 50% stake in Mondadori Seec Advertising Co. Ltd, the exclusive advertising sales company for the local edition of Grazia which confirmed the excellent performance recorded last year, ending the first half of 2012 with revenues of €4.8 million (+58% compared with the same period of 2011);
– Russia, with an edition of Grazia that, five years after its launch, recorded first half revenues in 2012 that were up 22% on the same period of 2011.

• DIGITAL

Digital activities in the first half can be summarised as follows:
– publishing activities, e-books, properties, subscriptions and online advertising, in the businesses of reference: Books, Magazines Italy and Magazines France;
– e-commerce activities, conducted through the site www.bol.it, and online Bookclubs, Direct;
– diversification and investment activities in support of the business, gambling, apps and CRM, Other Business.
At 30 June 2012, all of the above-mentioned activities generated total revenues of €21.4 million and an EBITDA loss of €11.5 million.

• DIRECT

Against the backdrop of an economic recession, there was a continuation of the activities begun in the first quarter designed to restore profitability and uncover new sources of revenue.
In particular, efforts continued on the streamlining of the network of bookshops while the range of products sold under the Emporio Mondadori and BoxForYou brands was expanded.

Total Direct revenues in the first half of the year amounted to €113.1 million, a fall of 11.6% on the €128 million at 30 June 2011 (it should be noted that the main economic indicators of the previous year have been restated to include, from the current year, the figures related to the activities of the website www.bol.it).

All areas were in decline, in particular:
• retail and other revenues, due to, in addition to general market conditions, the closure of some stores, in the second half 2011 and first half of 2012, and the introduction of a new commercial policy;
• direct marketing, as a result of the containment policies adopted by companies, a significant reduction consumer spending and the process of changing buying habits to the benefit of retailers;
• e-commerce activities (www.bol.it) were conditioned by the current situation in the market, a change in the competitive framework.

• RADIO

The Italian radio advertising market in the first five months of 2012 recorded a downturn of 5.5%, with a particular slump of 12.6% in May (Source: Assoradio FCP).
R101 booked first half 2012 advertising revenues of €7.6 million, a fall of 7.3% compared with the €8.2 million in the same period of last year.
Of special note was the significant reduction of operating costs recorded in the first half of the year.

From an editorial point of view, the first half was characterised by a continuous process of renewal, with new programmes, new presenters and the strengthening of the schedule, especially at weekends. With regard to marketing activities, of special note was the organisation and sponsorship of major national events.

CORPORATE RATIONALIZATION
During today’s meeting of the board of directors a proposed corporate restructuring plan – already discussed in general terms by the board at its meeting of 14 May 14 – was also approved, aimed at defining the process for the merger by incorporation with Arnoldo Mondadori Editore S.p.A. of 100% of the subsidiary Mondadori International S.p.A..

The project is part of the overall rationalisation of the various activities currently overseen by Mondadori International S.p.A., through the allocation of such activities to comparable business areas.
In particular, Mondadori International currently oversees the Group’s foreign publishing holdings in Mondadori France (100%), Mondadori Independent Media (50%) and Attica Publications (41.9%) – as part of the International Activities of Magazines – participation in the joint venture with the Bertelsmann Group, Random House Mondadori, which is active in the book markets in Spain and Latin America, as well as financial assets, in particular, 4,517,486 shares of Mondadori itself.
The project foresees in a preliminary measure – in line with the stated aim of asset allocation by areas of business – the concentration in a single corporate vehicle of all the Group’s international activities in the magazine area, with the transfer to a new company, 100% owned by Arnoldo Mondadori Editore S.p.A., of the investments held by Mondadori International S.p.A. International in companies included in the International Activities of the Magazine Area, as mentioned above, based on the carrying value on the balance sheet as at 30 June 2012.
Consistently with this approach, the new company would also absorb the business unit for the management of licensing agreements and advertising sales for international editions of Mondadori titles, currently overseen by a business unit of the parent company.
Subsequently, there would be an intercompany transfer from the subsidiary Mondadori Pubblicità S.p.A. to the new company of the 50% stake, held by Mondadori SEEC (Beijing) Advertising Co. Ltd, a joint venture under Chinese law, aimed at developing advertising sales in the magazine sector in China.

As a result of these operations and upon completion of the project, within the first half of 2013, acts relating to the merger by incorporation with Arnoldo Mondadori Editore S.p.A. of will be defined Mondadori International S.p.A. will be defined, with the consequent effects in terms of a reduction in corporate and operating costs.

EXPECTATIONS FOR THE FULL YEAR
In the last months of the period Europe in general, but particularly Italy, saw a progressive deterioration of economic figures on all fronts: consumer spending, investments and, consequently, production.
Projections by leading research institutions and the Bank of Italy on changes in GDP have recently been revised down and currently foresee an overall fall of more than 2% for 2012. Moreover, the recession is expected to continue at least for the entire second half of the year with unemployment stable at around 10%, with even further decline in 2013.
Across the Eurozone great underlying uncertainty remains, with medium term prospects closely related to developments in the sovereign debt crisis and its effects on bank lending, consumer and business confidence, domestic demand, and the economies of both the U.S. and developing countries.
Mondadori’s priorities are focused on actions to: consolidate its international activities, also through partnerships; develop digital activities; control quality and innovation in its editorial offer; reorganise processes and restructuring, in line with new guidelines identified to further increase the targets for reductions in operating costs.
Given this, an in the face of a market in ongoing difficulty, the company does not expect changes in the coming months that will make it possible to achieve the levels of operating profitability of last year.

§

The executive responsible for the preparation of the company’s accounts, Carlo Maria Vismara, declares that, as per art. 2, 154 bis of the Single Finance Text, the accounting information contained in this release corresponds to that contained in the company’s formal accounts.

§

The documentation relating to the analysts’ presentation of the results for the first half of the year to 30 June 2012 is available in the Investor Relations section of the company’s website (http://www.mondadorigroup.com/Investor-relations/Presentations).

Eugenius is the protagonist of a new iPhone and iPad app for pre-school children (aged 2 to 5).

Eugenius, a funny and a tender monster has a mission: to bring knowledge of the planets down to earth. But he can’t do it on his own so the children will be teaching him how to count, how to recognise the alphabetical letters and the colours of the objects. With Eugenius learning is easy and fun: this cute animated character will guide children through a fantastic journey across the galaxy of knowledge.

The new Eugenius app by Mondadori Digital is dedicated to children but it is also ideal for parents who are willing to have a game of intelligent entertainment.
This game stimulates learning and combine education and fun. It alternate colours, letters and numbers, with moments of tenderness by being able to “give cuddles” to the little monster thanks to the touch features typical of these devices.

This kind of games for the preschool age group has also obtained the approval of experts. In the U.S., psychologists and educationalists have agreed to approve the use of tablet devices (or similar) for 15 minutes per day, rather than spending the same time in front of the TV. Unlike television, which involves a passive use of content, the possibility of interaction offered on these new devices, provides greater stimulation of children’s intuitiveness as they are actively encouraged to take part in the game.

The app was created in collaboration with Zodiak Active, an international company specialized in the production of high quality content for television, digital and mobile distribution.

Download the Eugenius App for free! The promotion allows users to play with the first planet: Colorius. Access to the other planets where the little monster wants to bring knowledge: Numerandia and Alfabeta can be bought for $1.99 each one.

LANGUAGES AND SOCIAL NETWORKS
Eugenius speaks in both Italian and English languages, while parents can choose to share the children’s wins on their social profiles on Twitter and Facebook.

AN APP FOR THE WHOLE FAMILY
The game, developed in collaboration with Zodiak Active, is both fun and educational and provides entertainment for children and parents that get ready to spend more time together during the summer holidays.

Kobo Inc., a global leader in eReading, and the Mondadori Group, Italy’s leading retailer, and publisher of books and magazines, today announced a partnership to bring the Kobo eReading platform and its award-winning eReaders to the Italian consumer. Under the agreement, Mondadori will bring Kobo eReaders to market in the fall and will provide a complete eReading experience. Mondadori produces Italy’s largest network of editorial products in the country and owns one of the biggest Italian online media stores, with a catalogue of over nine million products. This network includes books and eBooks from the most important Italian and international publishers, films, music, games, and gift ideas, and provides the ideal platform to bring Kobo’s leading eReading solution to the Italian consumer. The partnership between Kobo and Mondadori will bring a new way for Italian readers to enjoy their favourite books.

“We are thrilled to bring our premium lineup of Kobo eReaders, services and eBooks to the Italian market through the amazing network of Mondadori,” said Mike Serbinis, CEO, SE, Kobo. “The adoption of digital books in Italy has been tremendously successful with the market valuated at almost €10 million last year. We expect this to grow significantly this year and we are thrilled that Mondadori and Kobo will be working together to give consumers a content-rich eReading experience”.

“The strength of the Mondadori portfolio of books, magazines and stores is combined with the innovative Kobo eReading platform, an excellent solution for the Italian market,” said Maurizio Costa, Mondadori Group Deputy Chairman and CEO. “The way people are reading is transforming and our combined solution will ensure that consumers can access the reading material they want to read with the highest flexibility. The adoption of the Kobo platform by the Mondadori retail chain is a step towards the integration of physical retail and distribution of digital contents. We are convinced that the digital revolution is nothing but an evolution in our publishing role.”

Kobo is a Canadian-based company that was founded in 2009. Since that time, the company has quickly expanded around the world, bringing its eReading services and technology to the United States, United Kingdom, the Netherlands, Australia, New Zealand, Hong Kong, Austria, Germany, France, recently Japan, and now Italy. The award-winning Kobo Touch™ eReader will be the first Kobo device to enter the Italian market and will be made available through 400 Mondadori stores as well as online for €99. Consumers can expect the devices to be in-store just in time for fall.

Kobo believes strongly in a Read Freely philosophy, and that people should have the ability to read on any device, unlike many other eBook solutions on the market. People can download free Kobo eReading apps to read across the most popular devices including desktops, laptops, tablets, AndroidÔ phones, iPhonesÒ, iPadsÒ, Blackberry® Smartphones and PlayBooks. Readers can also download their eBooks and read on a wide range of dedicated eReaders – such as the Kobo Touch eReader.

TOGETHER MONDADORI AND KOBO offer access to a huge selection of eBooks

Adding to Kobo’s 2.5-million eBooks, available in 60 languages, Kobo and Mondadori will offer popular eBooks in Italian – ranging from major international works, romance, bestsellers, and favorite local authors.

Readers can find and purchase from a catalogue of more than 4,000 eBooks from Edizioni Mondadori, Edizioni Piemme, Einaudi, Sperling & Kupfer, Electa, and Harlequin and other several publishing houses, with a total of over 30,000 eBooks in Italian.

The numerous titles available include the Fifty Shades of Grey trilogy by E. L. James, the Hunger Games trilogy by Suzanne Collins, Phantom by Jo Nesbø, Calico Joe by John Grisham, and best selling Italian fiction, such as Inseparabili by Alessandro Piperno (Strega book prize 2012), Léonie by Sveva Casati Modigliani and Il momento è delicato by Niccolò Ammaniti. Also available is the new line of short eBooks on wellness and self-help Sperling Tips, expressly developed for a digital reading.

THE KOBO TOUCH – At the affordable price of €99

Built by booklovers for booklovers, the award-winning Kobo Touch offers a best-in-class reading experience, with an amazing touch screen that uses Infrared Touch Technology, allowing readers to easily swipe or tap to turn pages. The Kobo Touch delivers an amazing eReading experience using infrared touch technology allowing readers to swipe or tap the screen to quickly turn pages. With Pearl eInk™ technology, reading on the new Kobo eReader is just like reading print on paper—and it is easy on the eyes, even in bright sunlight. A reading lover’s dream, Kobo Touch boasts storage of up to 30,000 books with expandable memory. The Kobo Touch eReader will be available for €99 both in-store and online.

ABOUT MONDADORI GROUP

The Mondadori Group is among the most important publishing companies in Europe and it is Italy’s biggest magazines and books publisher, through its publishing houses Edizioni Mondadori, Einaudi, Piemme, Sperling & Kupfer and Electa. Its wide-ranging production covers all market segments, including the ebook market. Mondadori operates also in the retail sector, with the largest network of stores in Italy. Mondadori Group also works in the book sector with two JVs with leading international subjects, such as Random House Mondadori and Harlequin Mondadori. As far as consumer magazines is concerned, Mondadori has strengthened its leadership by launching new titles and pursuing a policy of international expansion, which received further impetus with Mondadori France, the France’s third-largest magazine publisher with a portfolio of 28 titles, and two JVs in China and Russia. This expansion strategy has been supported by the introduction of Italian magazine brands on foreign markets through licensing agreements with international publishers, among which 20 editions of Grazia’s international network is the best example.

For more information, visit www.mondadorigroup.com

 

ABOUT KOBO, INC.

Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 2.5 million eBooks, magazines and newspapers. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a “Read Freely” philosophy and a passion for innovation, Kobo has expanded to nearly 200 countries, where millions of consumers have access to localized eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encouraging others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe.

For more information, visit www.kobo.com

Tomorrow, 5 July, will see the launch of a new cycle of television commercials for R101 “101 buoni motivi” (“101 good reasons), a multi-subject campaign with surreal interviews that, for a week, will appear on 7 of the main channels of the Mediaset Group of the digital terrestrial platform.

The aim of the spots is to achieve a non-conventional and amusing type of communication able to capture the public’s attention and to encourage them to listen to the radio with a smile on their face, in line with the station’s latest claim: “Forever fun”.

“It’s the first time that we have run our new claim on TV,” declared Andrea Di Sciascio, Marketing Manager of R101. “The moment had come to strengthen the positioning of the R101 brand, which is increasingly identified as something positive and ironic. Consequently, we decided to give space to everyday situations, where R101 is a seen as a familiar presence at all times of the day, and providing a carefree and relaxed sensation,” Di Sciascio concluded.

The protagonists of the commercials are ordinary people who, in response to an interview, sui generis, indicate R101 as the secret ingredient in their small successes, from a tasty recipe to the perfect cultivation of a vegetable garden.

The 15’’ spots, created and produced by the advertising director Gigi Piola – awarded Bronze Lion at Cannes Festival in 2002 and other prizes – will be transmitted in the schedules in such a way as to reach the radio’s prime target (30-50 year olds) and communicate the characteristics of the R101 style: everyday good humour, energy and the most engaging music from the ’70s, ’80s, ’90s and today.