This year the GEO Mondadori campaign is supporting the collection of funds for FAI – Fondo Ambiente Italiano (the Italian Environmental Fund) – for the project “La Terra di Francesco” which aims to recover and open to the public the wood of Saint Francis of Assisi..
Also, from 15 June to 15 August, it will be possible to buy all the Mondadori guides (Guide Mondadori, Top 10, Scoprire l’Italia, Repertory and City Book) with a 25% discount.

Mondadori, the market leader in travel publishing with a catalogue of 200 titles, has always been engaged in environmental protection. The guides themselves are printed on FSC paper, which means that the paper is responsibly sourced.
With their support for “La Terra di Francesco” the Mondadori guides also confirm an attention for the growing sensitivity of the public about environmental tourism.

The FAI project for Assisi aims to redevelop and recover vegetation in the area to protect the biodiversity of the woodland, as well as restoring the buildings within the area. This zone of 60 hectares of hilly woodland, made up mainly of oak, maple and hornbeam trees as well as olive groves and cultivated fields, could be opened to the public by November 2001. This is the landscape that served as a backdrop to the paintings of Giotto and where we can today also find the land art work Il Terzo Paradiso donated by Michelangelo Pistoletto. It is land that represents the highest model of the communion between man and nature, in line with the teachings and principles of St Francis.

Mondadori has announced the creation of “Glaming srl.” A new company of the Group that will run online public gaming, in compliance with the official declaration published in the G.U.U.E. on 10 March 2011 S-48-079188.
The company, as previously communicated to the market on 7 April, is owned 70% by Mondadori and 30% by Fun Gaming.

The creation of Glaming is consistent with the development of the activities of Mondadori’s Digital area, run by general manager Vittorio Veltroni.

“Our mission is to provide an evolved offer of games and entertainment that is particularly focused on the user experience and aimed at the various targets and communities that are key to Mondadori’s editorial portfolio,” declared Massimo Biagi, general manager of Glaming.
“These are online games, the operation of which is regulated by the government body (the Amministrazione Autonoma dei Monopoli di Stato, or AAMS) responsible for the sector. We will therefore make available to our clients, on a completely secure and reliable platform, a range of games, including bingo, poker – in the tournament and cash form – and casino games,” concluded Biagi.

Mondadori is now included in the provisional list of companies deemed eligible for a licence to run online games, pursuant to Art. 24, para 11, from a) to f), of Law N°88 of 7 July 2009.

Abbonamenti.it, the Mondadori internet platform for the management of subscriptions for all of the group’s magazines and other leading Italian titles is now available as an app for the iPad and Android.

From today, users of Abbonamenti.it can download the free app for the new mobile devices and download their favourite magazines, browsing through and reading each issue ahead of the newsstand publication and taking advantage of multimedia features such as video and photo galleries.

It is therefore a practical and effective way of having on you tablet device, at any time and anywhere, the best news, fashion, technology and business titles.

TV Sorrisi e Canzoni, Chi, Casaviva, Donna Moderna, Tu Style, Panorama, Grazia, Economy will be the first Mondadori titles to be available with the new app, but the list of magazines is growing continuously and is expected to cover the Group’s entire portfolio and third-party publishers.
The reading experience is highly intuitive and easy. Once you have accessed the reserved area, it is easy to navigate rapidly between the digital titles you have subscribed to and through the covers of the issues of the individual titles (the most recent and all the back issues).

In order to read the articles more closely, the following features are available:
intelligent zoom on the article being read,
preview of all the pages in the magazine,
interactive contents page for all the articles,
text search for topics,
bookmark the possibility of bookmarking to keep track of the most relevant sections or pages.

With the next release of the application, users will to able buy and manage the portfolio of subscriptions directly on their tablet device.

Donna Moderna, the women’s weekly edited by Patrizia Avoledo and Cipriana Dall’Orto, is changing and launching, with the edition on the newsstands from tomorrow, a new way of bringing fashion and beauty to its readers, making “ordinary” women, with all their good points and imperfections, the protagonists and part of the daily life of the magazine’s readers.

So, it’s goodbye to models on the cover: from tomorrow Donna Moderna will turn its lights on mothers, wives, working women and businesswomen, who best reflect the needs and emerging values of Italian women. Pleasant women, of all ages, origin and size will become the protagonists of the weekly’s fashion and beauty features. Students, career women, ordinary people – immortalized by top photographers, including Fabrizio Ferri, Gianpaolo Barbieri and Carole Bellaïche, will make it increasingly ‘possible’ to realize the dream of wearing a nice dress and posing for an exclusive feature on the latest beauty trends.

A radical change determined by the need to be ever closer to its readers, their expectations and providing a response to the growing demand for truth, even when the issue is fashion and beauty, as well as the emergence of new targets, the request for personalised contacts and the affirmation of a new pride in being a woman.

Every week a ‘real’ woman will appear on the magazine’s cover. Beginning tomorrow with three women, mothers and wives, but above all workers and business women, who have exceptionally accepted to pose for Donna Moderna: Antonella Rana, Olivia Toscani and Deborah Orlando.

To become one of the protagonists of forthcoming issues of the weekly, Donna Moderna is also launching online an open casting for “real” women across Italy: to take part it is possible to upload your photo and video on www.casting.DonnaModerna.com (from 30 June 2011).

“Donna Moderna is not giving up its mission: to make the lives of its readers easier, it will remain a ‘problem solving’ magazine, but, for this, we need to be able to respond to signals of change, which are increasingly rapid, in the lives of women. Grown up women, confident, demanding and keen to be protagonists,” declared Patrizia Avoledo and Cipriana Dall’Orto, the editor and co-editor of the weekly.

R101 is launching a new and original communication campaign, ‘on air’ from 21 June, based on the use of comic illustrations.
A choice that best expresses the concept of the radio station’s new claim “R101 FOREVER FUN”, non just an advertising slogan, but also a mission statement.

The emphasis is on fun, the radio’s true mission, which is underlined by the play on words, “forever fun, forever fan”, for those who join in and feel part of the community of listeners and fans of R101. In fact the station is characterized by an editorial line that is based on entertainment, light news, the promotion of new trends and, above all, irony, joyfulness and a haven from the problems of everyday life, increasingly sought also by the sort of adult target that R101 is aimed at.

“R101 is the first radio station to use a great cartoonist in a communication campaign and for the occasion it has engaged Giorgio Cavazzano, one of the biggest comic designers in Italy and also much appreciated abroad,” said Fabrizio Savorani, marketing director of Monradio. “In the future we would like to involve other well-know illustrators who, with their different styles, will enable us to explore the full range of emotions that R101 broadcasts. I also do not exclude the involvement of emerging artists who can interpret some of life’s more amusing moments,” concluded Savorani.

The campaign, which is being handled by the agency Tita, begins with the first project created by the cartoonist Giorgio Cavazzano, Italy’s most celebrated Disney author, whose first story was published in Topolino in 1967 – and described by many as a “genius of drawing and page composition”: his unmistakable style is dynamic, gentle as well as agile, hyper active and architecturally altered.
The creativity involved, which raises an smile and amuses precisely as the radio does with its audience, will involve three subjects: a series of situations have been imagined that are paradoxical, problematic and potentially “dramatic” and which, thanks to the music of R101 are transformed into a celebration. From which comes the baseline, closely linked to the images: “Everything goes better with the right radio”.
R101 has decided to focus specifically on newspapers, with extensive planning on both national and local titles to effectively promote the brand.
The campaign is the third step of a communication plan that was launched in May in magazines, to enhance the programme “Molto Personale” by Marco Balestri, and continued in April on YouTube with the first sit-com for digital media “La carica quotidiana”. The common thread of the entire R101 communication strategy is humour, lightness and a carefree approach.
The creativity was developed by Annamaria Santoro, art director, and Andrea Masciullo, copywriter.

TeleNav (NASDAQ: TNAV), one of the largest global wireless location-based services providers, and the Mondadori Group, the largest Italian publisher of books, magazines and advertising, today announced the launch of Panorama Drive, a new GPS navigation service for the iPhone. Panorama Drive carries the same brand name as Panorama Magazine, one of Italy’s most prominent weekly magazines and a publication owned by Mondadori. The service is available immediately on the iTunes App store for €3.99 per week and is the only Italian GPS navigation app for the iPhone that can be purchased through a weekly subscription. However Mondadori offers a one-month trial promotion period to allow users to
download the app for free and let them familiarize and appreciate all the features of it for an entire month at no charge.

Panorama Drive is similar to personal GPS devices or in-car GPS navigation systems, but is conveniently available directly on the iPhone. Features include:

• Full-color 3D moving maps with voice and on-screen turn-by-turn driving directions – Just like an in-car navigation system, the 3D maps turn, move and stop along with the driver, while also displaying a realistic image of the streets the driver is approaching and passing. While driving, users get up-to-the minute voice and on-screen guidance, including street names, and will automatically be re-routed if a turn is missed. Navigation can be provided in either landscape or portrait mode.

• Automatic map updates – Users never have to worry about updating new map information or having to pay for map updates. This is included for customers automatically and at no additional charge.

• iPod integration – Customers can listen to music while they receive directions from Panorama Drive. In addition, enhanced iPod controls offer the ability to search through songs, artists, etc.from within the app.

• Shake to Go – For quick and easy directions to their home address, users simply shake their iPhone while using Panorama Drive and the service will launch the route.

• Business Listings/Ratings and Reviews – Users can look up more than five million businesses and services, including ATMs, restaurants, hotels and petrol stations, and easily navigate to them with the click of a button. Panorama Drive also includes business reviews and ratings so that before users head to a restaurant or make a reservation at a hotel, they can see how it was rated and reviewed by other people.

• Speed Limit Display and Alerts/Speed Cameras – The service includes speed limit information and provides visual and audio alerts if the limit is exceeded. Panorama Drive will also alert drivers when they are nearing a speed camera.

• Customizable route options – Users can customize their route types by choosing to avoid toll roads, using pedestrian mode for navigation while walking or setting the map display colors to a “nighttime” mode for easier viewing at night.

• Pedestrian mode – Users can use Panorama Drive for their iPhone to navigate European cities such as Rome, Milan, Paris and more on foot.

“The system developed by TeleNav offers such a wide range of services with such an immediate and user-friendly interface that we had no doubts about the choice of partner for the launch of this new application for our Panorama brand,” declared Roberto Sicardi, Head of Properties of Mondadori Digital. “With Panorama Drive iPhone users will be able to use a new sat nav system that uses the very latest technology and is guaranteed by a highly prestigious brand,” Sicardi concluded.

“Partnering with Mondadori provides TeleNav with an opportunity to share our application with iPhone customers across Italy while leveraging the strength of the Panorama brand,” said Ian Tredgett, director of business development for TeleNav’s European operations. “We are thrilled to partner with Mondadori and look forward to working with them to promote this service with their readers across the country.”

Panorama Drive is available in Italian and includes maps and business listings for 24 Western European countries.

Mondadori will open the calendar of events planned for Pitti Uomo #80 with Next3Dreams, an event realised in collaboration with Pitti Immagine.
This evening, at 8 pm, in the suggestive surroundings of the Stazione Leopolda, will see a 3D fashion show featuring protagonists from leading Italian and international fashion companies: a virtual catwalk where the collections are presented with reference to the sensorial stimuli that inspired them.

Next 3Dreams will be presented by Angelo Sajeva, chairman and managing director of Mondadori Pubblicità. Also participating at the event will be the chairman of Pitti Immagine, Gaetano Marzotto, and the managing director, Raffaello Napoleone along with the management of the Florence-based body.
Also present will be Stefano De Alessandri, general manager of the Mondadori Group’s Magazines, Italy area and editors of the company’s titles Vera Montanari (Grazia, Grazia Uomo and Flair), Giorgio Mulè (Panorama and Panorama Economy), Emanuele Farneti (Panorama Icon) and Luigi Grella (Men’s Health).

“We began these activities with Pitti in 2008 organising occasions where the editors of our titles aimed at a male target could meet with operators in the sector to talk about Italian style, made in Italy and its characteristics,” said Angelo Sajeva, chairman and managing director of Mondadori Pubblicità. “Since 2009 we have also been present at Pitti Uomo with the Appointment space, which since last January is in a prime position of unquestionable visibility in Piazzale delle Ghiaie, a signal of our increasingly strong and positive relationship with Pitti,” concluded Sajeva.

The event will involve 19 leading companies in male fashion on the Next 3Dreams virtual catwalk presenting their spring/summer 2011-2012 collections: All 4 one, ALV, Bagutta, Boglioli, Burlington, Brooksfield, Brosway, Carrel, Essenza, Fred Mello, GeoSpirit, H2O, Heavy Project, Lacoste, Mabrun, Marzullo Cravatte, Myths, Piero Guidi, VaBene.

The soundtrack for the evening will be provided by R101, which along with the presenters Tamy T. and Chiara Lorenzutti will ensure an even more enjoyable and entertaining atmosphere.
R101 has also given an opportunity for a listener to win a weekend for two in Florence and to take part in Next 3Dreams.

The Next 3Dreams evening will be followed online by Tgcom and on the air by R101, with interviews with the exponents of male fashion, the real protagonists of the event.
Grazia.it will provide exclusive backstage coverage of the shows, with video clips from behind the scenes of Next 3Dreams, available online from Tuesday 14 June.

From 14 to 17 June Mondadori will also be present inside the exhibition area of Pitti Uomo #80 with its Appointment space, located in the heart of the Fortezza da Basso, in Piazzale delle Ghiaie, where exclusive meetings with the protagonists of the fashion system will be organised.

Mondadori Appointment is a meeting place and offers an opportunity for dialogue and convergence of the interests of fashion and the products of the Mondadori Group: tomorrow Men’s Health will hold an aperitif for the magazine’s fashion clients present at Pitti and the monthly’s editorial staff, represented by the editor Luigi Grella and the fashion editor Paolo Lapicca.

Next 3Dreams has been realised with the collaboration of important partners, including the Regional Government of Sardinia, Dada Cucine, Disaronno and Asus, along with Skoda and Corradi, who supported the event last year as well.
The catering will be handled by Visconti Banqueting and the wine by the Sicilian wine producers of Cusumano.
The event is coordinated by the agency La Buccia. The sets at the Stazione Leopolda have been created by Cleaf and Omnidecor.

The second edition of “ANTEPRIME – Ti racconto il mio prossimo libro”, an even that offers writers the possibility of presenting their new books directly to the public and organised by the municipality of Pietrasanta, a town of sculptors and artists, along with the publishing houses Einaudi, Electa, Frassinelli, Mondadori, Piemme and Sperling & Kupfer, will be held in Pietrasanta from 10 to 12 June 2011.

At various significant locations around the town – from 6.30 pm until late in the evening – the very full programme will feature a number of both well-established and new Italian and foreign authors.

Last year ANTEPRIME recorded some 15,000 visitors at the 36 encounters organised with authors and this year the programme is even richer, with more than 60 events and on the final evening Ken Follett will take off his bestselling writer’s hat and take to the stage as a musician, playing and singing with his band “Damn Right I Got the Blues”, to entertain the audience in a surprising rock and blues concert.

ANTEPRIME opens to the public the kind of meetings that publishers regularly organise for booksellers to announce and present forthcoming titles. Meetings that are increasingly conducted by the authors themselves and in which they have an opportunity to give an account of the effort and the passion that goes into the creation of a book. On the various stages of Pietrasanta the authors will be accompanied by their editors and will be able to pursue in public the constant dialogue that underpins the relationship between an author and his or her publisher. Some will read extracts from their new books, while others will explain the background or the genesis of their new work. For all of them it will be an opportunity to satisfy a public demand to know more about writers, to answer questions and raise curiosities.

As part of efforts to optimise its italian magazine portfolio, the Mondadori Group has reached two agreements regarding the future of its current joint ventures with Rodale Inc. and the Hearst Group.

As regards the joint venture Mondadori-Rodale, established in 2000 for the publication of Starbene and Men’s Health, Mondadori will buy the 50% of the share capital held by the American publisher Rodale Inc.
This will allow Mondadori to manage autonomously the monthly magazine Starbene, the leading women’s title in the health/wellbeing sector, while at the same time continuing the publication of the Italian edition of Men’s Health, thanks to a multi-year licensing contract.

Concerning the Hearst-Mondadori Editoriale partnership, Mondadori has reached an agreement with HMI International LLC for the acquisition, by the latter, of the 50% stake currently held by Mondadori.
This joint venture, set up by the partners in 1999, resulted a year later in the publication of the Italian edition of Cosmopolitan under licence from the Hearst Group.

“Both of these operations are part of efforts to optimise our portfolio,” declared Stefano De Alessandri, general manager of Magazines Italy, “and are in line with the aim of redefining, reinforcing and expanding Mondadori’s presence in women’s magazines.”