Tv Sorrisi e Canzoni, the Mondadori Group brand that is a reference point in the world of entertainment, continues its positive performance thanks to a unique offer and initiatives that accompany readers and users every day.

On newsstands, where the magazine is the leading weekly with a readership of 2.6 million (source: Audipress 2016/III) and a circulation of 531,999 copies (source: Ads, December 2016), sales of the three issues dedicated to the Sanermo Festival – with the much anticipated covers featuring the singers, presenters and winners – were up by +15% compared with January. Also the official compilation “Sanremo 2017”, on newsstands with Sorrisi, saw a rise of more than 20% in sales compared with last year.

And there are excellent results for Sorrisi online, too. Having more than doubled the number of unique users compared with last year, reaching, in the Sanremo Festival period from 1 to 15 February, more than 2.5 million unique browsers (source: censuaria), two weeks after the Festival the title continues to see its numbers growing. Thanks to a quality editorial offer, combined with an increasingly effective user experience following the optimisation of the mobile format AMP (Accelerated Mobile Pages), the site has recorded a constantly growing trend that has seen visits to Sorrisi.com rise by +40% (source: censuaria).

In particular, Sunday 12 February saw a record number of over 550,000 unique browsers per day, with more than 1 million page views (source: censuaria). The special dedicated to the Festival on the site brought together a range of content,  such as the video-diaries of the singers, interviews, photos, live video, news and curiosities from behind the scenes. Among the most popular were the features on the looks of guests, presenters and singers, as well as the lyrics to the songs, especially Occidentali’s karma by the winner Francesco Gabbani. The video-tutorial of the champion’s dance at Sanremo, produced together with the editorial staff of Sorrisi, became an authentic viral phenomenon, generating over 300,000 views on the site and on social media.

Between 70% and 95% of impulse purchases made by Italians are emotional and irrational: this is one of the main conclusions reached by the survey “Italiani 2016”, which will be presented today in Milan by Inthera, the content and data marketing company created by the Mondadori Group by bringing together extensive expertise in market research with direct and digital marketing.

“Our mission is to enable companies to build stable relationships with their audiences,” said Righel Anglois, chief executive of Inthera. “We are operating in an era in constant evolution, where the channels and the way people communicate are putting a strain on companies’ business performance. Our approach starts from an analysis of consumer perceptions and behaviour, an ability to profile targets and the production of authoritative content to develop and construct targeted surveys and communication projects for companies in the sectors in which Mondadori Group brands operate.”

The “Italiani 2016” survey, created in collaboration with Emotional Marketing, goes beyond traditional socio-demographic metrics by integrating them with a recognition of the target’s emotional sphere.

The survey, which will be presented to the market today during an event organised at Philip Morris International’s IQOS™ Embassy in Milan in the presence of Carlo Mandelli, the general manager of Mondadori Magazines Italy, demonstrates how emotions inspire Italian consumers and how the tastes and interests of consumers are of vital significance for those in charge of directing companies’ marketing policies.

Also present to discuss the topic will be Matteo Lunelli, the chairman of Cantine Ferrari, advertising creative director  Lorenzo Marini and Michelangelo Tagliaferri, the founder of the Accademia della Comunicazione in Milan, who, during a roundtable discussion moderated by the editor of Panorama, Giorgio Mule, will share their experiences and testimony with the audience.

The colour of the steel of a modern dairy, the natural tones of oak, fodder and earth and, finally, that of mozzarella, white are the chromatic characteristics of the Fattorie Garofalo Mozzarella Bistrot which opened today – 23 February 2017 – in the Mondadori Megastore in Via Marghera in Milan.

The bistro also extends outside the Mondadori store with two large terraces, and representing  a company history marked by tradition and innovation, as well as the promotion of the values ​​of freshness, naturalness and craftsmanship of buffalo mozzarella in the essential language of a clean design while seeking a balance between the past, present and future, developed by Antonio Zagaria and the Costa Group. And all for a future in which the production of cultural events will be presented in the key of food.

Fattorie Garofalo, now in its third generation, is located in Capua where it leads the entire chain: 10 thousand buffalo, reared in the Caserta area and with a turnover of €70 million generated from the sale of buffalo mozzarella, buffalo meat and salami and green electricity generated from biogas and photovoltaic. Today the company is focused on an ambitious expansion plan in direct food retailing, with investments of around €6 million euro per year.

As part of this expansion the Fattorie Garofalo Mozzarella Bistrot in Via Marghera in Milan will be a strategic hub and become a place for cultural events, facilitated by being located within the Mondadori Megastore, and closely identified with the culinary excellence of Made in Italy.

The guest of honour of the inaugural event will be the chef Rosanna Marziale, who, especially for the occasion, has created the recipe “Mozzarella Marghera”, a show cooking event made possible by the innovative open kitchen with a social table, from where the audience can observe the work of the famous chef while sitting around the table.

Raffaele Garofalo, the chairman of Fattorie Garofalo, said: “This Mozzarella Bistrot, in the middle of a store that draws its strength from the diffusion of culture, will become a place dedicated to the production of cultural events that will have as its theme and central line the typical excellence of food that is ‘Made in Italy’, and which are well represented in the Mediterranean Diet, recognised as an intangible heritage by UNESCO.” “The strength of our products – he added – is also in the often fascinating history that generated them and, like our monumental heritage, every year attracts millions to Italy of tourists from all over the world.”

“Thanks to this collaboration the Mondadori Megastore in Via Marghera will be enhanced with a new space for meeting and conviviality focusing on the excellence of Italy’s culinary tradition. We are delighted to be able to offer visitors to our store in the heart of Milan an even more rewarding cultural offer that can satisfy different needs during the day,” said Mario Resca, the chairman of Mondadori Retail.

With regard to Consob’s request, pursuant to art. 114, par. 5 of Legislative Decree no. 58/98, concerning press rumours, Arnoldo Mondadori Editore S.p.A. informs that on 9 February 2017, the Board of Directors of the Company approved a Group business-financial plan for the 2017-2019 period.

The plan envisages operational targets which, on a like-for-like basis, would allow to expect in 2019 consolidated revenue above 1.3 billion euro, an adjusted EBITDA[1] of approximately 115 million euro, a net profit of 35 million euro, ordinary cash flow close to 60 million euro, and a net financial position of around 155 million euro, net of the impact of any dividend distribution.

As previously disclosed to the market, the meeting of the Board of Directors of the Parent Company will be held next 21 March to approve the annual financial statements and the consolidated financial statements of the Mondadori Group for the year ended 31 December 2016, during which, as usual, the Board will announce the guidance for the current financial year.

[1] Adjusted EBITDA: net of income and expenses of a non-ordinary nature.

Once again this year Tv Sorrisi e Canzoni confirms its role as the point of reference for all fans of the Festival della Canzone italiana with a unique offer of exclusive content and initiatives to accompany the magazine’s readers during the most eagerly anticipated musical and television event of the year.

After having celebrated with the artists the beginning of the latest edition of the Sanremo Festival competition at the exclusive party “Stasera tutti a casa” – held at the Casa Sanremo with Radio 105 and Radio Monte Carlo – Sorrisi will be live from the Ariston Theatre until 11 February with a video station, to cover all of the excitement of the Festival from a privileged outlook.

There will be a daily appointment with the protagonists on Sorrisi.com as well as on the social networks Facebook, Twitter and Instagram, with live video, interviews, photos, news and the scenes curiosities. This year it will be the competing champions Gigi D’Alessio and Clementino who will present exclusively for Sorrisi their video-diaries, online every day along with daily snapshots from Oblivion and Michele Bravi.

Also the pages of Tv Sorrisi e Canzoni will highlight features and special content in the three issues dedicated to the Festival in the weeks before, during and after the competition, with all of the words to the songs and three exciting covers featuring the singers, the presenters and the winner.

Sorrisi will also bring to newsstands the Festival’s official compilation: a double CD with 40 tracks with unreleased songs by the big names, all of the new songs, as well as the best covers by the champions from the evening of Thursday 9 February and the bonus track Tutta la vita questa vita by La Rua. “Sanremo 2017” will be on newsstands on 10 February with TV Sorrisi e Canzoni at a cost of €14.90, excluding the price of the magazine.

Finally, Tv Sorrisi e Canzoni has given 10 luck readers the opportunity to experience the Festival live with the “Vinci Sanremo” competition. As well as renewing its close association with the city of Sanremo which, like every year, will host the traditional posters and life-sized cut-outs of the presenters and artists in competition, along the main streets of the city, photographed exclusively by Sorrisi, and an authentic symbol of the festival week.

Stolen from the Van Gogh Musem in Amsterdam in 2002, recovered in Italy from a camorra hideout in September 2016 thanks to the work of the Financial Police and the Prosecutor of Naples, the two paintings by Vincent Van Gogh will be exhibited exclusively at the Museo e Real Bosco di Capodimonte in Naples for only 20 days before their return to the Netherlands.

From Tuesday, 7^th until Sunday 26^th of February The Congregation Leaving the Reformed Church at Nuenen (1884-85) and Seascape at Scheveningen before a Storm (1882) – are key works for understanding the artist’s early development – will be exhibited on the second floor of the museum, next to the Caravaggio Room.

Seascape at Scheveningen before a Storm is one of only two seascapes of Scheveningen painted by the artist at that time, the other being kept at the Minnesota Marine Art Musem. The Congregation Leaving the Reformed Church of Nuenen is a work of sorrowful and intimate memory and family affection. It depicts the church of Nuenen village, where Van Gogh’s father was the pastor.

The exhibition is promoted by the Ministry of Cultural Assets, Activities and Tourism, the Museo e Real Bosco di Capodimonte, and financed by the Campania Region. The project is implemented by Scabec Spa. Organization and catalogue by Electa.