Month: February 2020

A record-breaking Sanremo Festival for Tv Sorrisi e Canzoni. The Mondadori Groiup brand, Italy’s biggest-selling weekly, with a circulation of  474,459 copies (Source: ADS, December 2019), confirms its leadership in the entertainment world thanks to the enormous success of the dedicated initiatives and content organised during the annual Sanremo event.

Starting from 2 February with an exclusive party organised together with Grazia and United Music, and with the participation of the presenters Amadeus and Fiorello and all of the artists in competition, the week of the 70^th edition of the Festival for Sorrisi  concluded with excellent performances: on newsstands, with a print run of over 1.7 million copies for the 3 issue linked to the Festival, on the web site and with an authentic boom for the brand on social networks, thanks to more than 600 pieces of original content on all web and social platforms, including 70 videos and 200 live stories.

Sorrisi.com, with the traditional preview of the songs, the order of appearance of the artists, the ratings and detailed reports of each evening, complete with the best photographs, between 2 and 9 February recorded 2.4 million sessions, an absolute traffic record for the site during the Sanremo week (Source: Google Analytics).

Over the whole week, the Instagram and Facebook accounts of Sorrisi were authentic second-screens for viewers, reaching 10.5 million people, more than doubled on Facebook, with 6.3 million people reached, and 4.2 million on Instagram, a significant increase on the figure of 300,000 recorded in 2019. Total interactions on the two platforms, including likes, comments and shares came to 400,000 (+122% compared with 2019), and with more than 2 million video views. 

There were also many new tools on offer to follow the Festival: cards with the lyrics to the songs and real time quotes from the protagonists onstage, live stories from the press room, the table recording the votes or the songs, animated GIFs, i surveys and the most memorable moments from 70 years of the Italian popular song. The final post declaring the winner reached over 1 million people (Source: Fanpagekarma).

Also this year Tv Sorrisi e Canzoni covered the whole Festival with its own editorial team there on the Ligurian coast, with a specially prepared photographic studio and tow lounges set up for video shoots and live social events, multiplying the digital production for the entire duration of the Festival.

In the mornings, an appointment with the editor Aldo Vitali together with one of the singers in competition, broadcast live on social media, was a key moment in getting the day going after the night before on the stage of the Ariston Theatre: a breakfast during which Elodie, Francesco Gabbani, Elettra Lamborghini, Piero Pelù, and Alberto Urso, could share comments and immediate reactions about the competition.

All of the artists and guests of the Festival came to the Tv Sorrisi e Canzoni editorial office for an interview or photo shoot, to talk about their plans, like Marco Sentieri, one of the singers from Nuove Proposte and an endorser of the national anti-bullying day, or for a surprise birthday party, like the one organised for the 28^th birthday of Riki. There were also greetings from some of the great icons of Italian pop music such as the Ricchi e Poveri recently back together, and Gianna Nannini. And finally, a visit from the winners after the final, Diodato, Francesco Gabbani and the Pinguini Tattici Nucleari, for a big celebration and the traditional cover shot for this week’s edition of the magazine: an encounter that was transformed into a party  in which the top three placed artists improvised an exclusive concert for Sorrisi.

During the Sanremo week Tv Sorrisi e Canzoni was accompanied by: Tescoma, sponsor of the editorial lounge, Unieuro, with the book project #cuoriconnessi and diDesign for the lounge furniture.

Corri con noi (Run With Us) the big project aimed at women who run and walk to keep fit, network and improve their self-belief today kicks off in twelve cities and with two final challenges.

Developed from an idea by Donna Moderna, the Mondadori Group brand and leader in the women’s segment, the previous editions of the initiative met with great success and, in fact, in 2019 attracted over 1000 subscribers in 9 Italian cities, with 270 training sessions and 45 participants in the final challenge in Morocco.

“With ever bigger numbers and enthusiasm, in just three years Corri con noi has become a gym for sisterhood and female emancipation and we are delighted to include another three cities in the project,” declared Annalisa Monfreda. 

Donna Moderna aims to continue to reinforce the community that rotates around a passion for running, given that running is not just a sport but a way to help women become more conscious of their potential, their strengths, make them feel more secure, improve their mood and keep day-to-day stress at bay. It is also an activity that is accessible to everyone and has the capacity to regenerate energy all while in the company of like-minded people.

This year 12 Italian cities will participate in the training sessions: Catania, Florence, Lecce, Milan, Naples, Padua, Palermo, Parma, Pescara, Rome, Turin and Verona.

Participants will be divided into 3 groups, according to their level of fitness, and followed by qualified coaches, with whom they can log their progress with regular checks. Each city will have its own ambassador who will engage and motivate the participants by sharing their efforts, progress and the values of aggregation of Donna Moderna.  The programme will include one weekly training session and, to introduce participants to trail running, i.e. running in a natural environment, they will be able to take part with a team from the magazine in two challenges: the final challenge in the desert and, for the first time this year, a new spring challenge in Europe.

To sign up to become a member of the Donna Moderna  runner crew all you need to do is go to the platform Donnamodernaclub.it. Each subscriber will receive a welcome kit with a T-shirt, bag and personalised Corri con noi bracelet.

You can follow the entire initiative  on all of the brand’s social channels with the official hashtag #corriconnoi. Plus, week by week, the magazine will also cover the training sessions with a photographic report.

The web site, with the special Donnamoderna.com/corriconnoi will provide users with all the necessary information and advice, as well as details on how to sign up for the stages and to take part in the two big challenges.

Plus training tips and suggestions for all experienced and aspiring runners.

Initial Partners of the initiative are: SCARPA® Italy’s leading producer of technical sports shoes with the Spin Ultra model for trail running; GARMIN world leader in GPS technology for sport, fitness and the outdoors; Mediterranea Cosmetics with its line of cosmetic products for skincare and bodycare; Lauretana producer of Europe’s lightest mineral water;  SIXTEMLIFE® with Benped® that includes advanced technology product for the well-being of the foot.

The print, web and social campaign has been curated by Hunbranded.

Donna Moderna, Italy’s leading women’s network, is an ecosystem that through the magazine, web and social channels, embraces a digital audience 14 million unique users every month (Source: Comscore December 2019) and reaches 3.5 million readers per month (Source: Audipress 2019/2) to which is added over 1.3 million fans on Facebook, over 500,000 followers on Twitter and 430,000 on Instagram.

Great success for Evviva Sanremo: the exclusive party organised by Tv Sorrisi e Canzoni, Grazia and United Music, for the opening of the 70^th edition of the Italian Song Festival together with the protagonists of the event.

Tv Sorrisi e Canzoni, the leading weekly in the world of entertainment and historic point of reference for the Festival, Grazia, the fashion magazine that interprets Italian fashion and style, together with United Music, the digital audio project of  RadioMediaset, organised a special event that brought together the worlds that rotate around the three brands.

Music, glamour and an exceptional showcase animated an evening that was held at the Hotel Royal, where on Sunday 2 February over 300 guests gathered and were welcomed by Aldo Vitali, editor of Tv Sorrisi e Canzoni, Silvia Grilli, editor of Grazia, Paolo Salvaderi, chief executive of RadioMediaset and Rosanna Mani, head of show-business relations for Tv Sorrisi e Canzoni.

Also taking part were the artistic director and presenter Amadeus along with Fiorello, a fixed guest over the five evenings of the Festival and all of the artists in competition at Sanremo. Also present were Diletta Leotta and Emma D’Aquino, who will assist Amadeus on the stage of the Ariston Theatre.

They were joined by a number of personalities from the world of entertainment, cinema and fashion, including Francesca Cavallin, Federica Fontana and Eleonora Pedron.

Special guest, was  the Italo-American singer-songwriter LP, the star of a live performance who excited the guests with her unique voice and the rhythms of her hits, including Girls go wild, the most played track on radio in 2019.

The main sponsors of Evviva Sanremo: Lancia Ypsilon Monogram, Pianegonda Jewelry, Puig Italia with Good Girl di Carolina Herrera, Tescoma.

Mondadori Store, Italy’s largest bookstore chain, has opened a new store at the Carrefour shopping mall in Limbiate, on the outskirts of Milan.

With its rich variety of editorial products, the new Mondadori Bookstore will be a reference point for all lovers of culture and entertainment.
The directly managed bookshop has an area of over 200 square metres with an assortment of 10,000 titles including fiction, non-fiction, classics, comics and a sector aimed at children and teenagers, with books and toys. Visitors will also find the latest music releases and a selection of the best stationery products, gift boxes and gift cards.

From large cities to smaller towns, the model of the Mondadori Group network of bookstores focuses on the quality of the shopping experience, multi-channel services and events, while always focusing on the needs of the customer-reader.

Customers can take advantage of all the Mondadori Store services, such as Pick Up Point, which allows you to pick up a book purchased on Mondadoristore.it free of charge at the point of sale, choosing from a catalogue of over 1 million titles; Order and collect, or the ability to order a book online and then collect and buy it in the store; Home delivery, to have a product ordered in the store delivered straight to your home.