Responsive design and native advertising for the new Panorama.it
A clean design, simple layout, intuitive navigation and a narrative use of images are the main characteristics of the new site, with many new features also on the advertising side
The new totally redesigned Panorama.it is now online, with more space for content, new advertising formats and even greater attention mobile access.
Panorama.it now has cleaner graphics and a simple layout, which is dominated by the white background.
Thanks to the space between the elements, text and, in particular, images emerge with emotional strength. The latter is one of the keys of the Panorama.it strategy, an ability to tell stories with a strong graphic and emotional impact.
The 12 subject areas in which the content of Panorama.it is divided, are marked by a simple and direct language, a strongly service-oriented approach, which makes it easier to present complex issues with a narrative freshness that never loses sight of the importance of keeping users informed on a daily basis: Italian and foreign politics, the economy, health and technology, for example, are told through navigation paths that reveal themselves with a simple click of a mouse or by sliding a finger on the screen.
The division into subject areas is immediate and evident immediately on the the new home page where users can quickly locate articles and images to suit their own interest and preferences. In addition, each article is structured as a small home page in order to be read “independently” and considered as a separate gateway to the site. This choice was made to reflect the latest user trends, given that users often come to the pages of the site primarily directly from search engines and social networks.
“Our goal was to design a site that is immediate and intuitive,” said Roberto Sicardi, head of Mondadori Digital Properties. “That’s why the imperative was “responsive first”: to offer users a product accessible on all devices – desktops, smartphones, and tablets – with an optimal browsing experience, regardless of screen size and content type, able to enable to make use of all the touch functions,” Sicardi concluded.
Advertising opportunities are among the most significant innovations of Panorama.it, which opens to native advertising and branded content as a way of increasing the visibility of its advertisers. An approach that will allow advertisers to count, in an increasingly integrated way, on the Panorama “system”: the magazine, website and events.
The partners become contributors to the site, with the ability to integrate content and stories editorial in the editorial stream. Brand contributions, appropriately contextualised and characterised by ad hoc graphics and editorial disclaimer, will appear alongside other content without interrupting the flow. The opening to native advertising is also reflected in a channel that hosts the voice of the partners, providing them with a high level of endorsement.
“This is a necessary direction and an important evolution, said Davide Mondo, chief executive of Mediamond Digital, “in that it structures what Mediamond has always done, namely, the creation, in purely publishing contexts advertising space that is also real content for the readers/users. It is an opportunity that many brands will seize on, relying not only on the reputation of the magazine, and the specific expertise of the publisher, which is precisely that of telling stories.”
