Month: October 2008

Mondadori: Casaviva now also on sale in Bulgaria

The number of international editions of the magazine rises to three

Casaviva, the Mondadori monthly which for the last 36 years has been covering the evolution of Italian interior design and homes is now published in Bulgaria as well.

This new launch is part of a process to export the Mondadori brand to the main foreign markets, in particular in Balkan Europe and the Far East, thanks to the successful mix which has always characterised the parent magazine, interpreter of Italian style and quality in furnishing and décor and headed in Italy by Marina Carrara.

For all lovers of interior design, Casaviva Bulgaria will be a unique tool to find exclusive solutions and creative ideas to create the décor of their dreams and stay in touch with all that is fashion.

The result of a licensing agreement with Attica Media Bulgaria Ltd, Casaviva Bulgaria joins the Thai edition of the magazine launched in March 2006 and the Greek edition which appeared in February 2008 as a Sunday supplement to Eleftherotipia, one of the leading Greek national dailies.

Mondadori stipulates a preliminary contract with Pozzoni Group for the sale of 80% of Mondadori Printing S.p.A.

Arnoldo Mondadori Editore today announced that it has signed a preliminary contract for the sale of 80% of the share capital of its subsidiary Mondadori Printing S.p.A. to Pozzoni Group.

The transaction price was defined on the basis of an enterprise value for 100% Mondadori Printing of €145 million. The impact of the operation on the Mondadori Group’s consolidated net financial position will be in the region of €123 million.

The operation should be seen in the context of the general trend that increasingly characterises the printing sector at an international level: in which there is a growing tendency towards consolidation and aggregation among the most qualified operators in a market that is undergoing deep structural changes as a result of new competitive pressures, over-capacity in terms of production and a downturn in demand.

The agreement gives Pozzoni Group an option to acquire a further 20% stake in Mondadori Printing, to be exercised from December 2011 at a cost determined by the fair market value of the company at the time of the exercise of the option. Mondadori will retain an option to sell the same 20% stake from January 2017 at a price to be determined by the above mentioned criteria.

The agreement also includes a eight-year printing contract – renewable on terms in line with the best market benchmarks – guaranteeing Mondadori an improvement in terms of costs and the maintenance of high standards of quality. Additional continuity will be guaranteed by the confirmation of the current managing director of Mondadori Printing.

Mondadori Printing S.p.A. is the Mondadori Group company in which the activities of the Printing Division are concentrated, with four plants in Italy – located in Verona, Cles (TN), Pomezia (RM) and Melzo (MI) – and one in Spain at Toledo.

For the year ended 31 December 2007 the Mondadori Printing Division recorded revenues of €439,9 million and in the first half of 2008 the Division generated total revenues of €196,1 million.

Pozzoni Group is one of the most important players in the printing business and comprises 10 operating companies, nine plants (located in the provinces of Milan, Bergamo, Vicenza, Padua and Naples). In 2007, the company recorded consolidated revenues of €166 million, 20% of which from foreign sales.

With this operation Pozzoni Group completes its development strategy based on acquisitions and places the company among the leading European printers in terms of both revenues and staff.

The terms of the operation and the signing of the preliminary contract are subject to the legal notifications to the Italian Competition Authority.

Mondadori: from tomorrow Sale&Pepe also in Romania

The Mondadori International Network has now reached 16 editions

Sale&Pepe, the leading Italian top-of-the-range cookery monthly, makes its entry into the Romanian magazine market, becoming the country’s first Italian magazine dedicated to food.

Sale&Pepe Romania, which joins the Serbian edition launched in 2007, will be published under licence by the Monden Media Group.

The monthly is aimed at predominantly female readers who love cookery and are looking for inspiration from the world’s most famous cooking. Cristina Verona, former editor of Elle and Reader’s Digest in Romania and now in charge of the new edition of the Mondadori magazine, explains: “By launching Sale&Pepe, we are bringing a little of Italy into the homes of the Romanians, always lovers of Italian food and wine

The first issue of Sale&Pepe Romania, on sale with 100 pages including 14 pages of advertising, will have a print run of 50,000 copies and a target of 100,000 readers.

This new launch brings the number of international editions of Mondadori magazines to 16, from Grazia to Casaviva, Interni and Sale&Pepe, names of top editorial quality which in just a few years have gained an international reputation as interpreters of Italian style in fashion, design and, ever more, cookery.