Month: February 2014

Tv Sorrisi e Canzoni will be on the front line to follow all the events surrounding the Sanremo Festival with special features and background in the magazine, online and on social networks.

This year, in addition to three special issues of the weekly and continuous updates on Sorrisi.com, Facebook and Twitter, Sorrisi will transform the Festival into a social challenge, moving the competition also onto Twitter. To mark the 64th edition of the song competition the magazine is launching the sanremo.sorrisi.com app, an initiative that rewards those who love sharing the most important moments of this annual appointment with Italian music and to enjoy the Festival also though the second screen experience.

All content from Twitter, Facebook and Instagram, with hashtags relating to Sanremo and the festival’s protagonists will be brought together in real time by Tv Sorrisi e Canzoni on a single social wall, accessible from all devices.

Fans and viewers can support the artists in competition by tweeting directly from the web app, and becoming themselves protagonists of a tweet competition: the winner will be the most social artist, or the most mentioned by users on Twitter that Sorrisi will reward with a Telegatto. For all the artists in competition, in the “Champions” or “New” categories, it will be possible to check the number of mentions received, as well as the sentiment, which will measure the mood of the fans.

But the challenge will also be between the users: points will be given for all activities conducted on Twitter – from a minimum for the creation of a post to a maximum if the tweet then appears on the official account of an artist. A list will be drawn up every day of the most active profiles and an interactive map will show the most engaged cities.

Plus, in the “Style Blog” area, there will be a space for fashion and style, with special contributions from Silvia Grilli, the editor of Grazia, Annalisa Monfreda, the editor of Donna Moderna, and Marina Bigi, the editor of TuStyle, who will comment live on the looks of the Festival’s protagonists.

The Sorrisi web app offer will also include additional content, videos, curiosities and interviews with the stars of the Festival will be posted every day by the editorial staff of the weekly, who will follow the festival live in Sanremo.

Monday 17 February sees the start of Social Media Week 2014 which returns to Milan for the second year in a row thanks to Digital Marketing agency Hagakure and with the support of the City of Milan and Expo 2015, with the theme “The Future of Now: Living Connected”. The first event will be on Monday 17 with the opening ceremony at Palazzo Marino from 9.30 to 11.00. A complete programme for the week is available at http://socialmediaweek.org/milan/schedule/ where you can register to take part in the single events. Participation is free of charge but numbers are limited. To interact with the speakers and organisers during the event, the official hashtag for all social media platforms is è #SMWmilan.

Also this year the main locations will be Palazzo Reale, the Urban Center in Galleria Vittorio Emanuele and the Mondadori events space in Piazza del Duomo. Almost all of the events will also be available in live streaming in collaboration with TIM, the mobile brand of Telecom Italia, on the site Live.tim.it/smw and that of social media week, www.socialmediaweek.org/milan.

This edition of the event has been made possible thanks to: Nokia, also this year in the role of City Headline Sponsor, the Main Partners: TIM, Philips. and Partners: Coca-Cola, Widiba, Microsoft, Yahoo, Europ Assistance, the Media Partners: Corriere della Sera, Mondadori, Wired, Radio Deejay, ZERO, SPAM Magazine, Ebuzzing, TVN, Technical Partners: Nescafé Dolce Gusto, Airbnb, Uber and Community Partners: Igers Italia, Talent Garden.

This year’s social event will feature international guest speakers such as Rohan Gunatillake (Monday 17 at Palazzo Reale with a keynote speech on digital meditation), Cindy Gallop, (Tuesday 18 at Palazzo Reale during the session “Make love, not porno”), Kenyatta Cheese, (Wednesday 19 at Palazzo Reale will talk about Social TV) and Tomonori Kagaya (Thursday 20 at Palazzo Reale will examine the topic of wearables and bio-sensing technologies).

On Monday 17 February there will also be a discussion about Twitter and possible developments in Italy ( “Inventare (il futuro di) Twitter in Italia” at 3.30 pm at the Mondadori events space) and starting from the book by Nick Bilton newly published in Italy by Mondadori, Inventare Twitter, which tells the story of the four founders of the American company.

On Tuesday 18 from 4.00 to 6.00 pm at Palazzo Reale, Social Media Week will host the Radio Deejay programme “A tu per Gu” presented by Guglielmo Scilla. For the first time the staff of the radio station will be on stage to present the first live show to the web world. On Wednesday 19 Social Media Week will move to the New Rocket club in Milan (Alzaia Naviglio Grande 98) for the official party of the world’s most social week.

After throwing off its party clothes, the Social world will put on its running shoes for the SMW Explorer Run, the year’s most social run in the company of Internet Explorer and the Podisti Da Marte who will celebrate their 5th anniversary. The appointment is for Thursday 20 February at around 7.00 pm in Corso Como with the start scheduled for 7.30 pm and a route of about one hour that will take in many of the city’s most characteristic highlights.

The Mondadori Group is the media partner of the latest edition of Social Media Week, the event dedicated to social media that takes place in the same week in New York, Tokyo, Bangalore, Barcelona, Copenhagen, Lagos, Hamburg and Milan on the theme of “The Future of Now: Living Connected”.

The Milan event that will run from 17 to 21 February 2014 will feature over 40 events with 100 Italian and international speakers and explore the most original ideas and trends related to being always connected and living an authentic digital lifestyle.

Five days of meetings and encounters that will take place in nerve points of the centre of the city. Among the official locations of the event will be the Mondadori events space in Piazza del Duomo, that will also be accessible in streaming.

The Mondadori Group will be present at numerous single events, including: a conversation on the future of Twitter, to mark the publication in Italy of the book by Nick Bilton (Inventare Twitter, Edizioni Mondadori), which tells the story of the four founders of the American company; a workshop on the new degrees of separation, that have gone from 6 to 2 (based on the title of a book about to be published by Sperling&Kupfer); the launch of a new publishing initiative linked to the pop-publishing web site Scrivo.me. With Donna Moderna and Grazia a discussion will take place about issues related to storytelling with a female perspective and on beauty. Finally, the photographers of Mondadori Portfolio will teach some of the tricks of the trade to aspiring food bloggers: recipes are important, but photographic quality if fundamental.

The Social Media Week’s Digital Gift Box will contain offers on books, magazines, applications and other Mondadori products produced ad hoc for the participants of the event.

The entire Social Media Week can be followed live from the official Facebook, Twitter and Instagram (@SMWmilan) accounts and Mondadori’s digital channels, using the hashtag #SMWmilan.

An updated calendar of events for the Social Media Week is available at http://socialmediaweek.org/milan/schedule/.

8 to 10 February are the dates fro this year’s Food Experience Mondadori, the show-event on the culture of food and wine that in recent years has been part of the most important international events held in Milan, such as the Fashion Week and the Design Week.

For its fourth edition, the Mondadori initiative, that is run in collaboration with Sale&Pepe, will be a part of the Milan Food&Wine Festival, an encounter with some of the leading players in the world of wine and designer cuisine and an opportunity to discover the best products and some of the most interesting Italian chefs, to be held at MiCo Milano Congressi – Gate 15 (Via Gattamelata, 5).

The Mondadori Food Experience will present 3 days of show-cooking for adults and children, guided tastings and cooking classes open to everyone, alongside the food and wine trails and tastings organised by the Festival, with 400 wines and some 24 chefs, pastry cooks and pizzaioli. Also this year, the formula includes exhibitions by big-name chefs and a rich calendar of events and activities to learn the techniques and secrets of haute cuisine, taste outstanding delicacies and actively participate in their preparation. Among the names present over the three days are pastry expert Davide Comaschi, gold medal-winner at the World Chocolate Master 2013, as well as prestigious chefs such as pizza maestro Simone Padoan, the chef star Davide Oldani, the revelation Luciano Monosilio, the virtuous Loretta Fanella, on this occasion running a designer class for children, and many more. All accompanied on the stage by the editor of Sale&Pepe Laura Maragliano

Readers of the Mondadori magazine (in print, on digital and social) will have fast-track entry to the Milan Food&Wine Festival: with a dedicated promotional code “MONDADORI FOOD” which until 7 February, at www.foodwinefestival.it/mondadori, will allow readers to buy an advance ticket at the special price of €20, an exclusive saving on all the other sales channels. The ticket will also include all of the events of the Mondadori Food Experience and other Festival initiatives.

For a calendar of events please click here

All of the event’s activities will also be available online using the hashtag #FoodExp, where you can share ideas and comments about the event on all of the leading social networks. The Sale&Pepe Twitter (@saleepepemag) will post real time comments on the highlights and involve some of the web’s leading food leading bloggers.