Month: January 2013

From February Annalisa Monfreda will be the new editor of the weekly Donna Moderna. At the same time Monfreda will also take over editorial responsibility for the weekly Confidenze.

Annalisa Monfreda, 34, the mother of 2 children, and a degree in modern literature from the University of Bari, began her career in 1996. After initial professional experience and a Master’s in journalism at the University of Urbino she worked for a number of magazine titles, including Donna Moderna. In 2005 she joined Gruner+Jahr/Mondadori on the staff of Geo and was subsequently appointed editor of Topgirl in 2008 and the following year of Geo. Since September 2010 she has been the editor of Cosmopolitan.

Mondadori wishes to extend its sincerest thanks to Patrizia Avoledo for the professionalism and passion demonstrated over the years she has been with the company: a lengthy period during which Patrizia has contributed, with her team, to making Donna Moderna Italy’s top selling women’s magazine, with over 2.7 million readers (Audipress 2012/II).

The Umberto Veronesi Foundation and Geronimo Stilton are sharing a project of great ethical and educational value, aimed at building an awareness in children of the importance that scientific research has for all of us.

The initiative is being realised with the support of the publishing house Piemme, a leader in children’s fiction thanks to the ability to dialogue with children that distinguishes its catalogue, and which has enables it to become a reference point for parents attentive to the needs their children and teachers involved in stimulating a love of reading.

Thanks to his ability to handle even delicate and complex topics with charm and humour, bringing them within the reach of a child, Geronimo Stilton has written a book, The Strange Case of the Blue Pimples, which recounts a very special adventure, set in Topazia, where a strange outbreak of blue pimples pushes grandfather Torquato to turn to the famous doctor and researcher Prof. Toponesi, the Island of Mice’s alter ego of the eminent Professor Umberto Veronesi!

The story continues with the family Stilton on a visit to Professor’s highly modern scientific laboratories: this gives them an opportunity to explain to young readers the importance of safety rules, of how a team of researchers is composed and the significance of research protocols, with the help of explanatory boxes accompanying the text. And all of this with a view to popularizing science in a way that can be assimilated in the early years of life and which is crucial for the training of aware future adults, and using a language and approach suitable for the ages to which they are addressed.

With this book Geronimo Stilton and Edizioni Piemme support the research grants of the Fondazione Umberto Veronesi.

Mondadori will also be present at the January 2013 edition of Pitti Uomo in the central Piazzale delle Ghiaie, part of the trade fair area of the Fortezza da Basso, with a completely renovated Mondadori Appointment space: a meeting point for dialogue and exchange, fashion and innovation, with meetings and appointments between the editors of the Group’s magazines and major players in men’s fashion.

After the success in advertising in 2012 (+11% in sales compared with 2011), Icon, the men’s magazine dedicated to fashion and lifestyle edited by Emanuele Farneti and a supplement of the weekly Panorama, begins 2013 with a number of editorial initiatives aimed at both readers and advertising clients.

From the March issue, Icon will be published in a deluxe collector’s an edition with a special cover designed for targeted distribution to the top bookstores and newsstands in Italy. In this way, the availability of Icon in stores will be extended beyond the week in which it is carried with the weekly Panorama.

May will also see the publication of a special issue dedicated to sport and sports personalities, which will be an opportunity to present sportswear, not from a technical perspective, but in terms of lifestyle and a contemporary social and cultural phenomenon. With the special issue of May Icon will increase the total number of issues in 2013 to 5.

In addition, Icon’s web channel, launched last October, over the year will be enriched by two additional sections dedicated to events and blogs, joining the three existing sections: men, women and styles.

Increased dynamism also for Flair that since last year has been part of the Panorama fashion system.
Five issues will be published in 2013 of the fashion, art and culture magazine, dedicated to women who love style in all its forms. As with Icon, Flair will publish a deluxe edition distributed through the best bookstores and top newsstands in Italy.