Month: September 2012

Today sees the start of the Mondadori Food Experience, the first food and wine festival promoted by Mondadori, which will take place in Piazza Liberty, Milan until Sunday 30 September 2012.
The event, supported by the City of Milan and organised in collaboration with the magazine Sale&Pepe, brings to the heart of the city five days of completely free entertainment and information for those who live cooking as a passion to be shared.

Cooking classes, wine tastings and challenges in the kitchen
Every day from 10.00am to 9.00pm, the stage of the Mondadori Food Experience will host cooking classes organised by experts from Sale&Pepe, show cooking with famous chefs including Davide Oldani, Claudio Sadler, Giuseppe Tinari and Fabio Barbaglini, workshops, tastings, promotional efforts for regional food culture, cooking challenges and games.
Laura Maragliano, editor of Sale&Pepe, will coordinate the Sale&Pepe Show: encounters with the editorial staff during which specialists in decoration, beverages and food will discuss, with demonstrations, the latest trends in Italian and international cuisine. For those who want to test their skills Mondadori Food Experience offers an opportunity to participate in “kitchen challenges”, a real contest in the kitchen with exceptional judges: starting today at 12 with Chef Davide Oldani, and continuing the following days with Claudio Sadler, Viviana Varese and Spyros Theodoridis.
On the programme today, at 1pm, the cooking show of the Abruzzo region, with Chef Giuseppe Tinari at 4.30pm the staff of Sale&Pepe will run a cooking course entitled “Chocolate brownies with pistachios and brown sugar”, while at 6pm, as part of the Sale&Pepe Show, cake designer Fiorella Balzamo will talk about desserts and creativity: “When dessert becomes a masterpiece.”

Children’s Workshops
The Mondadori Food Experience also caters to children, with activities and courses to promote a fun and educational approach to the world of cooking. In fact the Festival will dedicate to kids between 6 and 12 three laboratories, run with the City of Milan and Milan Ristorazione, aimed at discovering creativity in the kitchen and the promotion of proper nutrition.
On Thursday 27 and Saturday 29 September, from 4.30pm to 6.00pm, and on Sunday, 30 September 30 from 11am to 12.30pm, three events for little chefs to have fun while learning to cook. The chefs Roberto Maurizio, Gabriella Dell’Acqua Santuz and Monica Brenna (Monny B), supported by the chefs of Milan Ristorazione, offer their experience to children who feel like little chefs and even those who just want to have fun cooking with their friends.

Partners
All those attending the Mondadori Food Experience Mondadori will receive a free three-month digital subscription to Sale&Pepe to download and browse at any time. The application features content from 10 back issues and is updated every month.
The Mondadori Food Experience involves leading companies from the sector who will take part with tastings and the exhibition of products:
Main sponsors: the Region of Abruzzo, the Region of Sicily, Spar and Grana Padano.
Event partners: Collina dei Ciliegi, Cantina Settesoli, Cirio, Granarolo, Cannamela, Olio Cuor, Truvia, Casa Modena, Haribo and Coca- Cola.
Special partners: Tvs, Tescoma and Philips.
The Mondadori Food Experience is an event produced by DPR – Input Group.

From 1 October the first Sale&Pepe ebook will also be available. You can buy from iBookstore for iPad: ‘Mediterranean’ for just €3.99 with all the recipes accessible on your tablet, enhanced with lots of pictures and curiosities taken from the database of the Mondadori monthly.

For information and registration: www.corso-of-cucina.it and 02-7542.3300 from 10am to midday and from 4pm to 6pm.

20 September sees the arrival of Flair, the new magazine for fashion, arts and culture, for women who love style in all its forms, and with special attention to the creativity of the protagonists of international fashion. Flair, edited by Emanuele Farnetti, is a new upscale editorial product from Mondadori available on newsstands and on iPad with Panorama.

Concept
Flair is a new magazine, characterised by its strong contemporary vocation: anticipating trends and with a sophisticated image, able to identify new talent and bring together the cultural phenomena that revolve around the world of fashion and cosmetics.
The magazine will alternate fashion features with quality journalism, using prestigious writers and photographers. In fact, the new magazine’s contributors will include Italian and international reporters, writers and critics including Tim Blanks, Godfrey Deeny, Renata Molho, Giuseppe Scaraffia and Francesco Bonami.

Design
The layout of the new Flair is highly consistent with the editorial concept, combining the magazine’s cultural approach with the enhancement of the visual content. On the one hand, focusing on the word, respect for the text and the writers contributing to the magazine. And, on the other hand, photos, which are highlighted and treated with the utmost respect, from the cover that features a beauty icon of the moment, able to synthesize the idea of ​​contemporary beauty and express the spirit of the times.
The cover and the fashion feature of the first issue of Flair are by the great photographer Juergen Teller – whose exhibition, ‘The Girl with the Broken Nose’. for which the magazine is one of the promoters, will run in Milan from 21 September in Milan. The protagonist of the photo shoot published exclusively by Flair is Italy’s the most important supermodel, Mariacarla Boscono, photographed in her eighth month of pregnancy.

Fashion and Beauty
The two key elements of Flair are fashion and beauty, two realities through which it is possible to intercept art, design, music, photography, literature and many other aspects of modernity. Fashion is crossover, vibrant and irreverent, it uses new languages, selects international talent and proposes a new and strong points of view.
The key element of the new Flair is beauty, which is handled with unique, high-impact images, which surprise and excite thanks to the related interviews stories and columns.

The world of Flair
There are many sections that enrich the magazine with special contributions: from the ‘Flair of the moment’ column that offers a designer gift from special guests through words, phrases, photographs; the ‘Key Word’ column that reads the contemporary world through a keyword.
And the magazine doesn’t ignore the fusion of art, fashion and style thanks to the ‘Art + Fashion’ column, while in ‘Features’ Flair readers explore in depth new places of style with interviews, stories and reportage. Finally ‘Encore’ provides a glimpse of emerging talent in music, literature and art.

The first issue of Flair has been a great success in terms of advertising, with the presence of all the major Italian and international players in fashion and beauty.
The launch of the magazine will be supported by an advertising campaign planned for national newspapers, Mondadori magazines, trade publications and points of sale and marked with an exclusive event to be held on 20 September at Palazzo Reale in Milan on the occasion of the opening of ‘The Girl with the Broken Nose’, an exhibition of work by Juergen Teller promoted by Flair, the City of Milan and Moschino.

Today sees the start of Milano Fashion Design, an initiative dedicated to fashion, culture and style, promoted by the Mondadori Group and the City of Milan, that once again this year will contribute cultural events to the event.

Following the success of previous editions, the Mondadori weeklies Donna Moderna, Grazia and Tu Style, points of reference for millions of readers interested in fashion, new trends and what’s new for women, will stage in Piazza Liberty in Milan, five days of shows, meetings and performances.

Fashion Show
Until Saturday 22 September, from 3 to 7.30 pm, Grazia will run a catwalk show at the Fashion House in Piazza Liberty featuring important labels. Among the performances so far confirmed are Loveable-Playtex and The Bridge. Tomorrow it will be the turn of Yes-Zee with Francesco Facchinetti, Baroni, Carla Ferroni, Kontatto, Eklé, Nomination, Koiné, Primadonna, ABBIDDIKKIA, Moon Boot, Rinascimento, Giorgia & Jones, Nell & Me and Cannella.
Also this year Sunday will be dedicated to children, who will be on the catwalk from 2.3 to 6.30 pm, with clothes from many of the most prestigious producers in the sector, such as Brums, Asso, Eddie Pen and Woolrich Kids.
The team and fashion bloggers of Grazia.it will move to the heart of the city, along with the editorial staff, in order to be as close as possible to the events of the Milan Fashion Week.

Casting “real women”
With Donna Moderna the spotlights of fashion shift to real women of all ages, sizes and professions. From tomorrow until Saturday 22 September, from 10 am to 12.30 pm, Milan will be the location for a casting effort to select the protagonists of the magazine’s fashion and beauty features, but above all to choose the women who will take part in the multi-ethnic fashion show to be held on Sunday 23 September on the Fashion House catwalk.
At the same time Donnamoderna.com, with its #divaMI initiative, will photograph all of the women against a backdrop of some of cinema’s most famous scenes, with glamour accessories and the advice of the stylists from Chicisimo.

Cultural events and beauty workshops
Milano Fashion Design is an occasion to take part in the cycle of cultural events “Women, Art, Fashion and Entertainment”. The Fashion House will host an extensive calendar of encounters, free admittance, introduced by Stefano Boeri, the councillor for Culture, Fashion and Design of the City of Milan, and presented by Antonio Calbi, the city’s director of Entertainment, Fashion and Design. Proceedings begin today at 12.30 with the round table “Dancing in Milan”: on stage Susanna Beltrami, choreographer and director of the DanceHaus, Milan, Marinella Guatterini the critic from Il Sole 24 Ore, lecturer in the aesthetics of dance and head of the course in theatrical dance at the Scuola Paolo Grassi, and Annamaria Onetti, Festival Exister/artedanzae20. On Friday 21 September, the discussion will be on “Personal style and mythmaking in twentieth-century art” with Marina Pugliese, director of Milan’s Museum of the Twentieth Century. On Saturday 22, the subject will be “The ’70s make-up and hair in the era of Saturday Night Fever”, organised by Make Up and Wigs Stage Entertainment /Teatro Nazionale.
In addition, on Thursday 20 at 1 pm and Friday 21 at 7.15 pm, Tu Style, together with R101 and the Department of Fashion and Design of the Milan Politecnico, will hold a workshop “A new life, a new look!”, to discuss how change can influence image. The special guest at this meeting will be Marco Balestri, presenter of the R101 radio programme “Molto Personale”.

“Special events”
The calendar of events for Milano Fashion Design also includes a number of special events, including today, at 7 pm. a party organised by Privalia and Tu Style to celebrate the Privalia.IT Girl, chosen from among 1000 girls. On Thursday at 7.30 pm Casa Cambalache will present the dancers who were runners up in the Tango Salon 2011 world championship who will perform “Tango en voga”, while on Friday 21 September, at 8 pm, DanceHaus’ Susanna Beltrami will present an extract from un “Le vent Noir”.
On Saturday 22 September, at 8 pm, Donna Moderna will bring to the Fashion House stage the “Kataklò Athletic Dance Theatre” who will perform an engaging alchemy of energy and athleticism and the harmonious intensity of dance.

Partners
Milano Fashion Design has been realised thanks to the Regione Puglia, the main partner: and on Saturday 22 September at 12 pm, the President of the Region Nichi Vendola will speak.
Renault is the event’s main sponsor. Also participating: Bioscalin, CityLife, Panasonic with Eluga (the new water-proof Android smartphone), Maybelline (sponsor & official make-up) and Compagnia della bellezza (sponsor & official hairstyling).
Event partner of the event: Privalia that celebrates its fifth anniversary along with Mondadori and Trenitalia with the Frecciarosa project dedicated to the world of women.
Milano Fashion Design is an event produced by DPR – Input Group.

A complete calendar for Milano Fashion Design is available at www.milanofashiondesign.it.
You can also follow Milano Fashion Design on Facebook.

XS is a new digital series from Mondadori of short texts by great authors, available exclusively in the ebook format.
A new, fast and direct way to read. New or preview content, fiction and non-fiction, by the best known and most appreciated authors, offering the reading public a guarantee of excellent quality. A small challenge for the ebook market: while there is no shortage of short books out there, the XS Mondadori series is characterised by the choice of authors, stories or subjects, and aims to become a sort of think tank, suggesting new ways of seeing, reading and dealing with reality.
Most of the texts are previously unpublished, but there will also be little known works or preview passages from forthcoming books.
The six launch titles in the series are a mix of these different approaches: two new works (Con Picasso incasso by Francesco Bonami and 2012 Ultime notizie dalla fine del mondo by Roberto Giacobbo), two that previously appeared in Nuovi Argomenti (Pastiche proustiano in salsa biancoceleste by Alessandro Piperno and Una suora siciliana by Dacia Maraini) and two teasers for upcoming titles (E adesso facciamo il cinematografo! by Francesco Rosi with Giuseppe Tornatore and Nashira, Nascita di una ribelle by Licia Troisi).
Low, really low prices: from 0.99 cents to €1.99. Available from all major e-book stores.

Francesco Bonami
Con Picasso incasso
The irreverent art critic explains the sensational, commercial and public success of Pablo Picasso.

Roberto Giacobbo
2012 Ultime notizie dalla fine del mondo
The author of the best-selling 2012 – la fine del mondo brings us up to date with the latest news about a date that gets closer and closer, and tells us how not to be afraid.

Alessandro Piperno
Pastiche proustiano in salsa biancoceleste
The tragicomic misadventures of a Lazio fan in Rome. From Proust to Cragnotti, the story of an obsession with hilarious moments and surprising reflections.

Dacia Maraini
Una suora siciliana
An impossible encounter between two women of different ages, in a Sicily caught between nostalgia for the past and hope for the future.

Francesco Rosi with Giuseppe Tornatore
E adesso facciamo il cinematografo
A preview of the book Io lo chiamo cinematografo. Extracts from the biography of a great film director, with never before published stories, such as his first time at the Venice Film Festival.

Licia Troisi
Nascita di una ribelle
The magical story of Eshar, set in the fantasy world of the I regni di Nashira saga (the second volume of which is due out in November).

Mondadori has announced the launch of two new international editions of Grazia, further confirmation of the global success of the magazine that interprets played Italian fashion and style around the world.

Mondadori has signed a licensing agreement with Wydawnictwo Bauer Sp. Z O.O. SP.K., a leading publisher in Poland and part of the Bauer Media Group, for publication of the magazine. Grazia Poland, which will hit newsstands in the coming months as a fortnightly, will be edited by Anna Zaleska.

Meanwhile the launch is planned in 2013 of the Spanish edition of Grazia, to be published under license by Prisma Publicaciones, a company wholly owned by the Planeta Group. Grazia Spain, which raises to ten the number of weekly editions of the magazine around the world, will be edited by Charo Izquierdo.

“With the launches in Poland and Spain, Grazia will soon be present in all major European countries, an incredible achievement, especially in light of the difficult economic scenario,” said Zeno Pellizzari, head of Mondadori’s International Activities. “The Polish edition will be published by Bauer, with whom Mondadori has a long-standing partnership, built around the success of the UK edition of Grazia and soon to be further strengthened with the acquisition by Bauer of ACP Magazines, the publisher of Grazia Australia,” Pellizzari added.
“Grazia Spain, which will launch next year, will be published by Prisma Publicaciones, part of the Planeta Group, one of the largest and most successful media players in the world. We are extremely proud to be working with Bauer and Planeta and we are sure we have made the best possible choice to ensure the success of these two new key editions of Grazia.” Pellizzari concluded.

Grazia Poland and Grazia Spain will be characterised by the unmistakeable “easy chic” style and the refined editorial mix that has made Grazia a point of reference around the world.
Unique in the world scene for the rapidity of its international expansion across four continents, Grazia is one of the most appreciated media in the fashion and beauty industries.
Apart from Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which the Polish edition will be added in the coming months followed by the Spanish version in 2013.

Mondadori has announced the publication of its Sustainability Report for the year 2011. The document, which is available online at www.gruppomondadori.it – ​​in the “Sustainability” section, provides an account of the performance and the main initiatives of the Mondadori Group in Italy in terms sustainable development.

The process, launched by Mondadori with the creation of its Sustainability Committee and the preparation of a social report for internal dissemination and use, has led to the publication of the first public document in which the Group gives an account of its approach to issues of social responsibility.

“For over a hundred years Mondadori has been a publishing house driven by a passion for the craft of publishing, a curiosity about new tastes and trends and the courage to innovate. We are part of the history and culture of our country and we have always been aware of the role of responsibility that each company and especially a company engaged in culture, has with respect to the broader community,” Maurizio Costa, deputy chairman and chief executive of the Mondadori Group.
“With the Sustainability Report our relationship with all our stakeholders is enhanced with a tool for dialogue and reflection that will help both them and us to continue to pursue growth while continuing to respect the values ​​that have always guided us,” Costa concluded.

The presentation of the issues and the data in the 2011 Sustainability Report has been made in accordance with the guidelines of the Global Reporting Initiative (GRI – version G 3.1 with application-level C+) and reviewed by an external company. In line with this, Mondadori’s Code of Ethics has been revised, to take account of new demands and needs of all its stakeholders.

The “Sustainability” section of the company’s web site www.gruppomondadori.it also includes a presentation of the Group’s environmental policy, in terms of its vision and objectives for a reduction of the environmental impact associated with their activities, promoting, among other things, a responsible use of natural resources.

Mondadori France has signed an agreement to acquire 60% ​​of NaturaBuy, leader in online small ads and auctions in the hunting, fishing and leisure sector.
Under the terms of the agreement, Mondadori France, has an option to increase its share in the capital of NaturaBuy up to 100% over the next five years.

NaturaBuy is a purchase site and a platform that allows, on the one hand, outdoor leisure activity enthusiasts to buy and exchange the products they need for their particular passions and, on the other, offers companies access to a new distribution channel. In fact the marketplace features small ads, auctions and, since 2011, the possibility for sellers to open their own boutique within the site.

Launched in 2007, NaturaBuy is a community of enthusiasts that is able to bring together 160,000 users and 1,500 companies. The site sells more than 140,000 items and an annual volume of transactions worth more than €24 million.

In France the hunting and fishing market is one of the most significant in the leisure sector, with a value of €2.8 billion in 2011.
With this acquisition Mondadori France increases its leadership in the “Nature” sector, supporting the largest online marketplace for hunting and fishing with the magazines Le Chasseur Français, La Revue Nationale de la Chasse and Le Grand Gibier, which have a total circulation of over 400,000 copies.

“After the acquisition, together with Axel Springer, of a significant stake in Autoreflex.com at the end of last year, this operation marks a continuation of our strategy for growth and diversification in digital,” explained Ernesto Mauri, chairman of Mondadori France. “We have three basic guidelines: assessing opportunities in areas related to our traditional activities, focusing on areas in which we are already leaders with our publications and to provide continuity in the management of the new business, with the participation of the founding partners to facilitate development over the medium term,” Mauri concluded.

Starting from tomorrow Tv Sorrisi e Canzoni will be a magazine completely renovated. The weekly, which for 60 years has been a reference point for show business is evolving in line with the changes taking place in the world of entertainment and will propose a new formula with an innovative editorial formula for readers interested in television and much more.

“The television and entertainment landscape has changed dramatically in recent years with the arrival of new channels, new platforms and new ways of using content”, said Aldo Vitali, editor of Tv Sorrisi e Canzoni. “With the new version of the magazine we want to offer to readers, often confused and looking for a guide, an authoritative tool to help them find their way through the vast array of television programmes, films, music, books, technology, radio and all the other various forms of entertainment”.

Tv Sorrisi e Canzoni, the undisputed leader in its segment, will have a new editorial approach, strengthening its ability to identify and satisfy the interests of its readers.
The magazine is divided into three distinct sections:

• show news, with the most important news of the week
• services, with more extensive and in-depth articles;
• guides, featuring reviews, reports and suggestions for “consumption” and dedicated to main themes of the magazine: TV, cinema, music, web, technology

In particular, the TV Listings section, which will remain the fundamental reason for buying the magazine, will guide readers through the programmes: in fact, the classic schedules will be supported by a new double page highlighting the best programmes selected by the editorial staff: over 100 viewing suggestions every week.

Through the innovations on the web site Sorrisi.com and on the social networks Facebook (http://www.facebook.com/tvsorrisi) and Twitter (@tvsorrisi), Sorrisi will gather comments, reports, reviews, and identify new trends in audience taste. Among the various activities, the special initiative “Ho voglia di Sorrisi” (I want smiles) will be available: with a picture taken with a webcam or smartphone and uploaded to the dedicated mini-site users can become part of the magazine’s show.