Month: February 2018

Dio è giovane: a new book by Pope Francis

Dio è giovane (God is Young) is the title of the new book-long interview with Pope Francis that will be published with a big international launch on 20 March 2018. Two years after Il nome di Dio è Misericordia (The Name of God is Mercy), which was published in over 100 countries, an important new publishing project characterises the papacy of Pope Francis: the Holy Father has dedicated 2018 to the young generations, ahead of the Youth Synod to be held at the Vatican in October. Dio è giovane will be published around the world on the occasion of the World Youth Day which, falling on Palm Sunday, will be celebrated in the Vatican and in dioceses in the five continents.
The Pope wanted to handwrite the title of the book on the covers of the six main languages.
In Italy it will be published by Piemme, a publishing house of the Mondadori Group, which manages the worldwide rights.
The book can already be pre-ordered from online stores.

Pope Francis
Dio è giovane (God is Young)
A conversation with Thomas Leoncini

In a book form interview, Pope Francis addresses young people all over the world, both inside and outside the Church, in a courageous, intimate, memorable dialogue. A message of liberation that crosses the present and outlines the future, building a bridge between generations for a profound renewal of our societies. In conversation with Thomas Leoncini, Pope Francis, with great force and passion, analyses the great issues of modernity, taking the new generations, the great overlooked of our restless age, away from the margins to which they have been relegated and showing that they are, in fact, the protagonists of our common story. The book anticipates and prepares the great Youth Synod that will be celebrated in the Vatican in October 2018.

The following publishers are involved in the launch of the book in Europe, the United States and Latin America:

Italy                                       Piemme
USA & Canada                      Random House
France                                   Robert Laffont
Germany                               Herder
Spain & South America     Editorial Planeta
Portugal                                Planeta Manuscrito
Brazil                                     Editora Planeta
Poland                                   Znak
Croatia                                   Verbum
Slovakia                                Fortuna Libri
Slovenia                                Druzina
Czech Republic                   Omega  
 

Francis (Jorge Mario Bergoglio)
Born in Buenos Aires on 17 December 1936, since 13 March 2013 he has been the Bishop of Rome and the 266th Pope of the Roman Catholic Church.
On 13 March 2015 he decided to mark his pontificate by indicating a Holy Year of Mercy. On that occasion he published the international bestseller Il nome di Dio è Misericordia (The Name of God is Mercy): A conversation with Andrea Tornielli (2016). On 6 October 2016, he called the XV Ordinary General Assembly of the Synod of Bishops to discuss the issue of “Youth, faith and vocational discernment”, which will be held in the Vatican from 3 to 28 October 2018, putting the issue of young people at the centre of its pastoral action and teaching.

Thomas Leoncini was born in 1985. A journalist and writer, engaged in the study of psychological and social models, he conversed with Zygmunt Bauman for Born Liquid (Sperling & Kupfer, 2017), the last work of the great sociologist who died and has been translated into 12 languages.

Grazia and Jean Paul Gaultier together for Milan Fashion Week with Scandal Party

This year, for the first time, the Milan Fashion Week will see the women’s weekly Grazia – an international point of reference for fashion – partnering with Jean Paul Gaultier in an exclusive event: Scandal Party, an eccentric and elegant evening inspired by Scandal, the fragrance launched by the enfant prodige of French fashion, to which Jean Paul Gaultier will dedicate a day of celebration on the occasion of the Milan Fashion Week.

“We are very proud to host and celebrate Jean Paul Gaultier, a designer who is a leading figure in the history of fashion,” declared Grazia editor, Silvia Grilli.

L’eau de parfum by Jean Paul Gaultier is an enfolding perfume for women that is full of character that challenges the wearer to liberate the scandalous side of her nature. And it is on the basis of this philosophy that Scandal Party has been created and developed by the French couturier together with the Mondadori Group magazine edited by Silvia Grilli.

The event will take place this evening at Palazzina Appiani in Milan, with the exceptional presence of Jean Paul Gaultier, the editor of Grazia, Silvia Grilli, along with leading representatives from the worlds of fashion and entertainment.

The guests expected to attend include Michelle Hunziker, Elisabetta Canalis, Martina Colombari, Barbara D’Urso, the actors Margareth Madè, Giulia Michelini, Claudia Potenza, Luca Calvani, Michele Morrone, chef Andrea Berton, model Linda Morselli, the influencers Linda Tol and Kathrin Poulain and the socialites Ginevra Rossini and Lucrezia Buti Missoni. The event will be animated by a surprise show, with an exuberant performance by La boum.

The day dedicate to the fragrance Scandal will also be a unique opportunity for five lucky Grazia readers who will have the chance to meet the French designer at the Limoni perfumery in Corso Buenos Aires 36 in Milan.

Scandal Party is part of a rich calendar of events with which Grazia – interpreter of Italian fashion and style – is celebrating its 80th anniversary, an to which the slogan #graziayoungsince1938 is dedicated. First launched in 1938, the magazine today is the leading fashion 100% Made in Italy brand, able to reach more than 3.3 million contacts per month, over 5 million people on Facebook and Instagram (Source: sales company data based on Audiweb tda figures for November 2017 and Audipress 2017-2; Facebook and Instagram Insights January 2018) and an average weekly print circulation of more than 163,000 copies in 2017, an increase of 7.7% compared with al 2016 (Source: Ads print + digital).
For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.

The Mondadori Group buys Oroscopo.it

Mondadori’s digital offer continues to expand with the addition of Italy’s leading astrology site

The digital offer of the Mondadori Group continues to grow with the addition of Oroscopo.it, Italy’s leading astrology website, which is now part of the Group’s portfolio of brands. This operation signals the continuation of the strategy for the consolidation of the magazine and digital area of ​​Italy’s leading publisher in the digital area, that began with the acquisition of Banzai Media.

With a total audience of around 17 million unique users per month (Source: Audiweb, December 2017), with Oroscopo.it Mondadori will expand the range of its offer and strengthen its leadership in women’s verticals through a successful and complementary site that offers a number of synergies with the Group’s existing titles: a service much appreciated by women, able to respond to the interests and enthusiasms of an ever-increasing audience and  offering advice and suggestions every day.

Oroscopo.it was founded in 1999 as the first portal entirely dedicated to astrology and the world of the stars. Thanks to a team of passionate astrologers, working to continuously improve the content and features, the site now totals some 2.7 million sessions a month (Source: Google Analytics January 2018). A clear and light tone characterises a site that every day satisfies the curiosity of many people with services such as the horoscope of the day – among the most visited sections -, romantic affinity, the horoscope of mothers and much more. From tradition to technology, Oroscopo.it lest users calculate their ascendant and birth chart for free, consult the Tarot and the iChing, find useful information on the cards and the responses. Moreover, every year Oroscopo.it gives to users an e-book with annual astrological forecasts, a detailed vademecum on their future with advice on love, work and health, as well as other insights.

 

Millennial Editor: the publishing houses of the Mondadori Group are looking for the editors of the future

A project aimed at young talents with a passion for books

The publishing houses of the Mondadori Group are launching the Millennial Editor project for talented under 30s who dream of becoming  book editors.
An innovative and unprecedented programme, aimed at graduates in the humanities and economics, through which the Mondadori Group offers millennials with a consuming passion for books and reading a unique opportunity to enter the publishing world.

Einaudi, Electa, Mondadori, Piemme, Rizzoli, Sperling & Kupfer, Mondadori Education and Rizzoli Education, through a selection process in various stages, will identify eight young talents who will be guaranteed a period of two years of work and training as an editor with an apprenticeship contract.

The candidates selected will pursue a path during which they will be required to measure themselves against the activities of the various publishing areas and participate in training sessions with highly experienced professionals of the Group’s various publishing houses.
An all-round opportunity to learn the profession of editor, not only the specific aspects of publishing, but also the institutional, technical and managerial sides, interacting and collaborating with all of the protagonists involved in the book chain, starting from authors and senior editors. Each participant will develop the key skills necessary to face the challenges of a continuously evolving market.

The Millennial Editor project is developed in collaboration with Monster Italia, a highly specialised company in personnel research, and the technical partner in the recruitment phase.
You can submit your application from today, to this link.
After an initial selection based on qualifications and experience, in the second half of March suitable candidates will take part in an Edithon, a one-day event at Palazzo Mondadori during which they will meet the leading figures involved in the  project and, after being divided into work groups, will have the opportunity to put themselves to the test.
By the end of April, the eight young talents selected will be allocated, according to their characteristics and inclinations, to one of the areas, i.e. non-fiction, miscellaneous, fiction or educational of the publishing houses involved: Einaudi, Electa, Mondadori, Piemme, Rizzoli, Sperling & Kupfer, Mondadori Education and Rizzoli Education.

Grazia launches a new social initiative #InStatoDiGrazia

Grazia, the Mondadori Group magazine that interprets Italian fashion and style and the most qualified point of reference for Made in Italy, is launch a social initiative called #InStatoDiGrazia, with which it invites people to share on Instagram moments when the magazine and the world that revolves around Grazia become sources of inspiration.
This is a continuation of the activities marking the 80th anniversary of Italy’s leading fashion brand, which, with this new initiative extends and amplifies its relationship with its readers and followers.

“Lo stato di Grazia (state of grace) is the time we dedicated to ourselves while reading Grazia, and the freedom of our emotions, the beauty of finding ourselves,” declared Grazia editor, Silvia Grilli.

Since 1938, Grazia has accompanied women and men of different generations, thanks to its unmistakable mix of news, habits and trends, and its ability to interpret fashion with a sophisticated eye.
Today, the readers, with whom the brand has established an solid relationship that is always fresh and youthful, are being asked to describe in a contest the emotions evoked by reading Grazia, accompanying the images with the hashtag #InStatoDiGrazia. Every week, the editorial team will then select the best pictures that will be published in the magazine and re-launched on Grazia’s Instagram and Facbook pages.

The protagonists of  #InStatodiGrazia Eleonora CarisiTamu McPherson and Candela Pelizza, who along with the new generation of emerging influencers from Grazia Factory, including Luna Bonaccorsi and Amaranta Medri, will launch the contest on Instagram.
#InStatoDiGrazia was presented in preview at a special evening held at the Ristorante Berton in Milan, where the editor Silvia Grilli welcomed influencers and other personalities from the world of fashion, music, cinema and literature, including Eros Ramazzotti, Eva Riccobono, Martina Colombari, Francesco Scianna, Matilde Gioli, Davide Oldani and Luca Bianchini.

The activity will be amplified by the Instagram and Facebook accounts of Grazia, where the brand already reaches some 5 million people (Source: Facebook Insights January 2018).

Focus Junior Star goes monthly

The Focus Junior system is reinforced with a magazine wholly dedicated to the most popular singers and YouTubers among kids

Focus Junior Star, the collectors’ special edition of Focus Junior entirely dedicated to the most popular personalities from the world of entertainment, including YouTubers, singers, stars of the cinema, rappers and bloggers, from tomorrow will be a monthly.

Focus Junior Star is a spin-off of Focus Junior and shares the same mission: to entertain young readers and to stimulate their curiosity through their idols in music, on television and social networks, that we will attempt to present through stories and anecdotes from their lives. We also want to bring the personalities as close as possible to our readers to show that they are almost always just normal kids, with the same problems and doubts, but have been able to transform their fragility into points of strength. In addition, we will exploit the seemingly ‘light’ topics in Focus Junior Star to explain the scientific, historical or news issues featured in the songs. There will also be detailed background on the evolution of music, artistic workshops and lessons on how to become a YouTuber. 

This new magazine will enhance the communication system that revolves around Focus Junior, the Mondadori Group brand designed to satisfy the curiosity of children and teenagers, from 8 to 13. Focus Junior is available as a printed magazine, in digital and augmented reality, through the dedicated app that is also active of the web site focusjunior.it, on social networks and the spin-off XGioko.

The brand has also created “Play Lab”, a new games format in line with the philosophy of Focus Junior.

The first issue of the monthly Focus Junior Star, on newsstands from 7 February, will feature a host of content on the stars of the moment, including the rapper Coez – who talks in an interview about his real passion – and an entire feature article on the Maneskin, the rock group of the moment, and the revelation of the latest edition of X-Factor. And much more: the latest trends from the world of YouTube, the challenge between the YouTuber from Naples, Vegas, who has made his passion for videogames and authentic business, and Capo Plaza, the rapper from Salerno, class of ’98.

With the augmented reality app, the young audience for Focus Junior Star can also listen to songs, video dedications by their idols and a wealth of other related images; plus a range of  background info, games and curiosities about the stars and sixteen gift posters.
Focus Junior Star will be on sale at newsstands with a cover price of €3.50. In support of the launch a advertising campaign has been organised in Mondadori Group Magazines and support through large-scale retail outlets.

Press-Di Abbonamenti acquires Direct Channel

Press-Di Abbonamenti S.p.A., part of the Mondadori Group and leader in Italy in subscription selling, expands its offering and services for third-party publishers by acquiring Direct Channel.

Established in 1997, Direct Channel specializes in marketing-related database management and information systems through the development of management systems and CRM for magazine subscription selling and the planning of marketing and fundraising activities for important non-profit bodies.

With the acquisition of Direct Channel – which will continue to operate on the market under its own brand – Press-Di Abbonamenti adds a top market player to its portfolio, well known for its outstanding services and specific know-how, guaranteeing partners and clients growing levels of quality and quantity, in synergy with the Group’s assets.

Mondadori Group: book activities under a single business area

Antonio Porro new Deputy Chairman and Managing Director of Mondadori Libri S.p.A., a company chaired by Ernesto Mauri

In order to address the challenges of the book market in a more effective and innovative manner – a market deemed both crucial and strategic for its development – today the Mondadori Group has adopted a new organizational structure hinged on a single business area covering the whole range of book activities, from the trade area to school textbooks, from illustrated books and international publications to art and exhibitions.

Forecasts on the book business show that overall revenue in 2017 will top the 500 million euro mark, with profitability in excess of 14%.

The new structure, which has already been adopted by the main players also on the international level, is implemented two years after the heavy investments made in the acquisition of Rcs Libri and represents the starting point of a new phase: the Mondadori Group aims in fact not only to strengthen its leadership in its segments of operation, but also to seize every opportunity for growth on the domestic and foreign markets.

This strategic goal is based on the remarkable results achieved by Books over the past few years, thanks to the people who serve the Group with their outstanding professional qualities, dedication and love for books.

Head of the new area is Antonio Porro, who has also been appointed Deputy Chairman and Managing Director of Mondadori Libri S.p.A., a company chaired by Ernesto Mauri, CEO of the Group.

Enrico Selva Coddè, current Managing Director of Mondadori Libri S.p.A., for the Trade area, in his areas of responsibility, now adds the Electa activities for the Books area, the General Manager of which is Stefano Peccatori, who has also been appointed manager of the Sperling&Kupfer and Piemme publishers.

Enrico Selva Coddè remains at the helm of Mondadori, Einaudi, Rizzoli and the Children’s Business Unit, in the traditional policy of competitiveness and clear-cut identity and total independence of each publishing brand.

Still reporting to Antonio Porro: Aaron Buttarelli, General Manager Mondadori Education, Publishing area; Danilo Galimberti, General Manager Mondadori Education, Sales area; Giovanni Bonfanti, General Manager Rizzoli Education; Rosanna Cappelli, General Manager Art, Exhibitions, Electa Museums; Marco Ausenda, Managing Director Rizzoli International Publication.

Gian Arturo Ferrari will continue to offer his publishing advice to the new Deputy Chairman and Managing Director of Mondadori Libri S.p.A., Antonio Porro.