Month: June 2020

Summer 2020: Zingarate a snapshot of italian’s choices

6 out of 10 will go on holiday

Short trips and DIY, by car or motorcycle, in a search for nature and relaxation

4 Italian regions are at the top pf the list of preferred destinations in a survey promoted by the travel site

What will holidays be like for Italians post Covid-19? The answers can be found in a survey conducted by the travel site Zingarate in a snapshot of how and where we have decided to spend the coming summer months.

The Mondadori Group’s digital magazine dedicated to “smart travelling” is the leader in the travel sector with a monthly average of 1.6 million unique users (Source: Audiweb) and also has the biggest travel community on social media, with an overall total of 1.5 million followers between Facebook and Instagram.

The Zingarate survey, in which some 1,500 users participated, shows that despite the health emergency, 61% of Italians will certainly take a holiday. Around 30% are optimistic, while 9% will certainly stay at home either for fear of infection of financial difficulties.

While the majority of the sample (64%), will leave only if they can secure good deals, 29% will not have a  budget limit because “the important thing is to get away!”.

Only a few (8%) will make use of the holiday bonus made available by the government: 43% of Italians would like to take advantage of this, but they don’t know what the rules are and the remaining 49% will not be able to use it because they don’t qualify.

Holidays in 2020 will be short (in fact, 47% will not take more than a week) and the destinations will be in Italy: the majority will go to other regions of the peninsula (47%),  6% will stay in their own region, and another 6% will go abroad, while 41%, respecting the rules, say they would go anywhere. The most popular destination this year is Sicily (16%), followed by Puglia (12%), Tuscany (11%) and Sardinia (11%).

But what are holidaymakers looking for in 2020? For over 56% of Italians nature and relaxation are the answers given to Zingarate, while 20% said they would prefer heritage cities and cultural activities. Around 16% are looking for beaches and fun, while 7% want to eat and drink well. For the remaining 1% the holidays will be an opportunity to make new friends.

Finally, organisation. Some 80% of the sample will plan their holidays on their own, but there are also those who will take advantage of online packages (14%) or make use of a travel agent (6%). Hotels are the most popular form of accommodation, chosen by 36% of the sample. This is followed by holiday homes (28%), B&B and hostels (23%), camping and campers (10%), while the remaining 3% of Italians will stay with friends. Most Italians (62%) declared that this year they will use their own vehicle, car or motorcycle, while 32% will go by train and/or plane, 4% will travel with a camper van and 2% claim they will spend their holiday on a bicycle.

Zingarate rediscovers Italy and Europe with alternative itineraries to the traditional tourist routes, small towns, castles and fortified villages, with hiking, trekking and cycling routes, as well as low cost weekend suggestions. Special care has always been given to engaging, original, high-quality videos featuring some of the most beautiful places in the country and to Europe’s great capitals. The summer special provides all the rule for going to the beach and the seaside post Covid-19.

Mondadori Store: ten new franchised bookstores

New in stores to open in Campania, Puglia, Lazio, Sicily and Marche

Mondadori Store, Italy’s most extensive chain of bookshops, will expand its network of franchised stores with a plan of new openings that is mainly focused on the central and southern regions of the country.

Ten new stores will open this summer, increasing the unique offer – in Campania, Puglia, Lazio, Sicily and Marche – of books, reading recommendations, activities and events with personalities from the worlds of literature, music and entertainment that characterises Mondadori Store bookshops.

“In recent months our booksellers have been working energetically to ensure that Italian families continue to have access to our editorial offer, confirming, once again, the important socio-cultural role of bookshops.
Today, our commitment to sustaining and supporting the diffusion of book and reading is made even more concrete thanks to new entrepreneurs who have chosen to be part of the Mondadori Store network at a particularly important time for the country’s entire economic and social system,” declared  Carmine Perna, chief executive of Mondadori Retail.

In both large cities and small towns, the Mondadori Group company that manages the bookshop chain extensively covers the whole country and every year serves – between its stores and on the web site Mondadoristore.it – over 20 million customers.
The model focuses on the quality of the buying experience, multichannel services and events, with the needs of the customer-reader always at the centre.

So, the news from the Mondadori Store network includes, the opening in the coming days of the new Mondadori Bookstore del Vomero, in a new location in Naples: a large bookstore on three floors, in the heart of the Vomero district. The reopening of the store in Naples adds to the recently inaugurated store in Cava De’ Tirreni (Salerno) inside the Cavese shopping mall. July will see a new Mondadori Bookstore in Santa Maria Capua Vetere (Caserta) in the main street in the centre of the town, and a Mondadori Point in the historic centre of Angri (Salerno).

Another three shops will open in July in Puglia with new Mondadori Points in the centre of Gravina di Puglia (Bari) and Alberobello (Bari), and a new Mondadori Bookstore in the main street in the historic centre of Francavilla Fontana (Brindisi).

Other regions that have seen the opening of new franchised Mondadori Bookstores include: in Lazio, where there is now also a Mondadori Bookstore in the Boccea area of Rome; in Sicily, with located in the centre of the city on the seafront; in Marche with the opening of a Mondadori Bookstore in Fermo, in the pedestrian precinct of the city’s historic medieval centre.

 

McDonald’s and GialloZafferano back together again: with the creation of McChicken Variation with an even more Italian flavour

After sales of more than 8 million sandwiches in 2019 the recipes created jointly by McDonald’s and GialloZafferano are back

The new recipes include 100% Italian chicken and 280 tonnes of local raw materials

Even more Italy from McDonald’s: again this year, all restaurants will serve McChicken Variations, sandwiches with 100% Italian chicken breast the result of the combined experience of Italian cooking of GialloZafferano and the unmistakeable taste of McDonald’s.

From today, in all 600 of McDonald’s restaurants in Italy two new sandwiches will be available, in addition to the original classic McChicken recipe. L’Audace, with smoked scamorza cheese, made from 100% Italian milk, grilled and sliced Italian pepper and a sauce with onions and Modena IGP Balsamic Vinegar; Il Goloso, with 100% Italian bacon and a delicious yellow tomato sauce.

The two new recipes, jointly created by GialloZafferano and McDonald’s, are a confirmation of the latter’s role as a partner of the Italian agri-food sector. In fact, to produce the recipes, the company has bought from Italian suppliers  28 tonnes of peppers, 17 tonnes of yellow tomatoes, 17 tonnes of smoked scamorza cheese – from a total of 1.7 million litres of Italian milk -, 44 tonnes of Italian bacon, 2 tonnes of Modena IGP balsamic vinegar and 170 tonnes of Italian chicken breast.

“In 2019 we decided to launch this new project with the support of a partner of the standing of GialloZafferano, which every day enters the homes of millions of Italians to teach them some of the best recipes from around the country. This challenge was well received by consumers and in just 10 weeks over 8 million customers chose the sandwiches that were created by our partnership,” declared Mario Federico, chief executive of McDonald’s Italia. “This is why we are today announcing the second part of the projects, with two new recipes featuring even more of Italy.”

The fantastic response we received from over 8 million users and consumers was for us proof of the successful formula that underlies this partnership that began last year. We are renewing it now with even more enthusiasm, being able to count on the fundamental values that unite us to a partner of excellence like McDonald’s: innovation, in which GialloZafferano has long been a pioneer and precursor in the food sector, constant attention to the enhancement of taste and the Italian territory, a passion for quality ingredients, which we share every day with our community through the faces and the chefs of  GialloZafferano. In addition, for us, this project is a perfect example of our model of a social multimedia company: strong and much-loved brands, such as GialloZafferano, able to capture the passions and interests of users, creating communities of individuals to whom they can propose unique content, products and experiences,” declared Andrea Santagata, general manager of Mondadori Media.

“The project has evolved from a traditional advertising approach to embrace in a range of branded content contexts. At Mediamond, we are delighted that McDonald’s has recognised the value of an approach able to address the launch of a product with editorial models that are fun and able to engage both the audience and conversions,” declared Davide Mondo, chief executive of Mediamond.

To mark the launch, the new McChicken Variations will also be the protagonists of a live event on social media that will take place today at 5 pm on the Facebook and YouTube profiles of GialloZafferano.

Manuel and Giovanni, well-known faces from the site, will share with the community of food lovers the unique ingredients of these new recipes, to sample and recreate, bringing the McDonald’s kitchen to Italian homes.

The selection of top-quality products for the new McChicken Variations also underpins a storytelling project developed by the GialloZafferano team which, on board an Apecar, will accompany users on a tour of McDonald’s factories, to discover the excellence of 100% Italian food products.

Icon its fashion special “A love letter from the fashion community to the World”

Icon will be on newsstands from tomorrow with a special feature “A love letter from the fashion community to the World“: over eighty pages by the leading creatives from the world’s top brands, produced exclusively for the community of readers of the Mondadori Group’s magazine of fashion and lifestyle.

With this special issue, Icon wants to give voice to an Italy that is looking to the future beyond its borders and as a fundamental medium for companies that want to strengthen their presence both nationally and internationally.

“We are in the middle of something of epochal significance, also for the fashion sector, a profound crisis to which only a special response will do,” declared the editor of Icon Andrea Tenerani. “I am convinced that the Italian fashion system has both the characteristics and the capacity to the savoir faire of the retail chain and the quality of its raw materials. For now, it is important to look to the future keeping in mind what made us great in the past.”

The June cover story is dedicated to Charles Leclerc – the Ferrari F1 driver, with an exclusive portrait by the photographer John Balsom – who talks to Icon in a special three-way conversatione with Giorgio Armani and the magazine. A discussion that takes in how the world is changing, the young, cars, the future of style and Made in Italy and the concept of timeless elegance as it encounters new generations.

It’s time for Italian fashion companies to get going again: Icon dedicates a thirty-page report to new products and successful strategies, from the productive chain to retail, with a look at innovation and sustainability.

For lovers of cars, Icon Wheels makes a return, with 16 pages featuring the most exclusive new proposals from the world of cars and motorcycles, with previews, interviews with the protagonists and the most iconic and desirable models.

The Icon Instagram channel  Icon  has successfully launched Icon Play Live hosted by Andrea Tenerani: a cycle of live events on social media that has featured guests such as the actor Brenno Placido and the leader of Negramaro Giuliano Sangiorgi, with the extraordinary participation of  Saturnino.

 

Grazia launches a special Issue: Riaccendiamo i desideri

What do Italians most desire after months of lockdown? The magazine edited by Silvia Grilli has carried out an exclusive survey

A project that underlines the strengths of a brand that reaches its audience in a circular and complete way: from the magazine to social media, and from the web site to digital out of home circuit

Grazia, the leading 100% Italian fashion brand, with 20 international editions, is on newsstands this week with a special issue: Riaccendiamo i desideri (Rekindling desires).

What are Italians dreaming about after the months of the coronavirus emergency? Thanks to an exclusive survey and in the words of influential personalities, the magazine edited by Silvia Grilli reveals what our desires and ambitions for this summer are.

“During the lockdown, we only wanted one thing: to be safe and to protect our families. The shops were closed, the restaurants too, we couldn’t travel, not even to go and visit our grandparents. All of our normal freedoms were sacrificed on the higher altar of safety. Then, slowly, Italy started to re-open almost everything. With many restrictive measures and precautions, but we could g back to visiting relatives and friends, to travel and go shopping, we will soon also be able to dance again, in the open air. And Italians have discovered that they are happy to meet again. In fact, this special issue of Grazia is dedicated to our desires and the joy in rediscovering them. We are not all the same, thank heavens. There are those who during the lockdown have reconfigured their priorities, discovering that they want another life. Others, meanwhile, couldn’t wait to pick up where they left off. Some have written that the coronavirus has made us better. I don’t think so. However, for sue it has made us understand better who we are and what we want,” writes the editor Silvia Grilli in her editorial.

In this special issue Miriam Leone confides that she spent the lockdown reflecting on her ambitions and the possibility of a different pace of life. The magazine also met Diego Della Valle, president of the Tod’s group, who outlines his vision for the months we can expect after the emergency and talks about the opportunities to seize in order to give a leg up to Italian creativity. And, naturally, there are voices from politics: the Minister for Transport and Infrastructure, Paola De Micheli, talks about the hope required to give new life to Italy.

And among the desires is a new way of living at home, with the rediscovery of intimacy during the pandemic: so emerging designers tell Grazia about new projects. And, above all, among the big desires there is fashion, which, in this week’s Grazia, focuses more than ever on imagination and the joy of living.

With this new project Grazia further enhances the path it has taken during the lockdown and confirms its role as a unique, multichannel brand, able to reach its audience with a complete and circular communication: dal magazine ai social network, from the magazine to social media, and from the web site to the Mediamond DOOH circuit

Grazia special issues

With the Torneremo ad Abbracciarci issue and initiative in March, Grazia wanted to underline a virtual embrace between China and Italy: not merely hope for a new spring, but also a symbol of sisterhood between populations. A special issue which, in the midst of the emergency, brought together testimonies of positivity and energy, of human warmth and strength, of hope and gratitude; an issue that gave space to both celebrities and readers on social media and gathered messages from the editors of the magazine’s 20 international editions to Italy and the world. But Grazia is also fashion: and on the pages of Torneremo ad abbracciarci Grazia China dedicated a photo shoot to Italy with the wish that the country would quickly overcome the difficult moment it was going through. Along with digital operations, the issue recorded 50,000 downloads and +70% in copies, compared with the previous issue.

Subsequently, in May, it was #Facciamocisentire, a campaign launched on social media to ensure that the emergency would not undermine women’s rights campagna. Numerous personalities signed up to the campaign, including faces from the word of fashion, politics, cinema and entertainment, and, in just a few days, achieving a reach of 75 million users.

With the recent Non dimentichiamoci del Pianeta issue, Grazia brought together experts and activists so that the battle against global warming doesn’t fall into second place, given that, after Covid-19, countries everywhere have been reassessing their priorities.

Instagram live

The very popular Instagram live events have been, and continue to be very successful, in which the editor of Grazia Silvia Grilli interviews personalities from the cinema and fashion, including cover stars such as  Elisa Maino (with an average of 5000 followers linked during the live show).

DOOH Mediamond

The desire to get back to normal will also give rise to an editorial initiative that will involve selected partners: #iovorrei (I would like). An ode to joy and personal gratification that also takes in the finally rediscovered possibility to get back in touch with our favourite brands. And in order to interpret this collective desire to get back into the world Grazia will extend the visibility of the initiative across the territory, close to some of the most iconic sites of Milan, using the Mediamond DOOH circuit. Four imposing led walls that are part of the company’s external visibility circuit will feature content related to the initiative, in other central areas of the city: Gae Aulenti, Tortona, San Babila and Garibaldi. Coverage of the city of Milan confirms the brand’s capacity to be close to the community during the rediscovery of the territory and of shopping.

Maturità 2020: for 59% of those interviewed by Studenti.it this year the state exam will be easier. But 27% of users have changed their post-diploma plans

Online the new exam anthem by Lorenzo Baglioni and a best of luck special to all candidates from YouTuber Eleonora Gaggero

For 500,000 Italian students, tomorrow sees the start of the much anticipated Maturità – the final year high school diploma exams – that will also be the first experiment of being back in the classroom after months of distance learning. But it will be a first for the state exam and very different from the past, in that it will be held according to the new rules dictated by the health emergency and, above all, will involve only the oral exam.

Studenti.it, a digital point of reference in Italy for the world of education, asked over 10,000 users of the site what they thought about the upcoming exams: for 59% of the interviewees the exam will be easier, while 41% think it will be more difficult. So, an exam that is seen as a relief for Italian students, followed, however, by a more complex autumn. In fact, some 27% of students, say that they have changed their plans for September because of the Covid-19 emergency: 7% have given up the idea of studying away from home, a further 7% will no longer take up study options abroad, while 13% have changed their minds about which type of course to follow.

Data from the survey show that those finishing high school in 2020 expect an exam based on what they have actually studied: and 18% are convinced that the multi-disciplinary path previously defined with teachers will help them to face the most difficult test, the oral exam.

STUDY MATERIALS AND LIVE SOCIAL EVENTS WITH EXPERTS

Helping Italian students prepare for and pass this important milestone for more than 20 years, Studenti.it, the Mondadori Group brand, with over 4.3 million monthly users on Audiweb and a Facebook page with around 500,000 fans, supports students with updates and news, replies to their most frequently asked questions, video lessons and new podcasts on the syllabus of the last year of high school which, in one month, has totalled 100,000 downloads.

Studenti.it has also developed the format TG Maturità, a schedule of live Facebook events in which teachers and experts alternate providing advice on how to prepare and face the exam.

 TWO SPECIAL MATHS TEACHERS

Lorenzo Baglioni, the artist with a degree in mathematics, and Elia Bombardelli, a maths teacher, very popular on YouTube, have produced a highly entertaining double-interview for the social media profiles of Studenti.it (https://www.facebook.com/watch/?v=2853418641450164) talking to candidates about the exam and on the subject of mathematics, together with useful advice and suggestions. Plus,  Lorenzo Baglioni has added a lighter touch with a new version of the song  Maturandi, this musical project, a co-production with Studenti.it, last year became the anthem of the  Maturità (with more than di 1 million listens on the web and on social media), out in this new form with a special dedication to all those who will take the  exam in 2020, in the middle of considerable adversity.

Finally, this afternoon, on the social medial channels of Studenti.it (Facebook and Youtube), an exceptional student will send her special best of luck wishes, live to all candidates: Eleonora Gaggero, class of 2001, YouTuber, actress and writer, who herself will be facing the maxi oral exam of the  Maturità 2020.

 

Disclosure on the purchase of treasury shares from 8 to 12 June 2020

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the MTA (Electronic Stock Market), in the period from 8 to 12 June 2020, of no. 85,000 ordinary shares (equal to 0.033% of the share capital) at an average unit price of Euro 1.1689 for a total amount of Euro 99,356.50.
These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting on 22 April 2020 (previously disclosed pursuant also to art. 144 bis of Consob Regulation 11971/99, to art. 5 of Regulation (EU) 596/2014 and to art. 132 of Legislative Decree
58/98).
The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN IT0001469383:

DATA QUANTITÀ PREZZO MEDIO (€) CONTROVALORE (€)
08/06/2020 85,000 1.1689 99,356.50

The purchases were made through the authorized intermediary Equita Sim S.p.A. (LEI Code 815600E3E9BFBC8FAA85).
Following the purchases made so far, Arnoldo Mondadori Editore S.p.A. holds no. 1,838,326 treasury shares, equal to 0.703% of the share capital and to 0.459% of the total amount of voting rights.
As a result of the operations described above, the treasury share buy back program launched on 1st June 2020, ended on June 8th 2020. During the plan have been bought a total nr. 550,000 Arnoldo Mondadori Editore own shares at an average price of € 1.0984 per share and for a total amount of €
604,146.49.
See detalis in pdf completo of the press release.

Chi reinforces its editorial offer

From the magazine and social media to podcasts: leading personalities close up, with more space for feelings and detailed and authentic accounts

Chi, the people magazine edited by Alfonso Signorini, is reinforcing its formula and, on newsstands from tomorrow, will appear to readers with a new look with the most beautiful love stories, exclusive scoops, leading personalities, news investigations and background.

The feelings and emotions that everyone can identify with will be even more at the heart of Chi; a narrative dimension that starts in the magazine and extends across all of its digital platforms. In line with the new formula, from 10 June, the Mondadori Group weekly will launch #storiedamore (love stories): a new editorial project that celebrates love in all its forms, with the exclusive participation of personalities from television and the world of entertainment. Every week, a different story will be covered, not only on the pages of  Chi but also on the brand’s Instagram and Facebook profiles, with interviews with the most popular celebrities and, for the first time, in a podcast series, in which it will be the voices of the protagonists themselves that will talk about previously unpublished aspects of their emotional lives that will engage and move the audience.

“Even more feelings: this is the principal guideline of the new magazine, and what readers of Chi most frequently ask us for. Emotions will run alongside accounts of personalities most in view, with their stories, experience and a rediscovery of the pleasure of more detailed and authentic storytelling,” announced the editor of Chi, Alfonso Signorini.

The first subject of #storiedamore and the cover story of the revamped Chi will be the editor himself, Alfonso Signorini: the first to step up to the plate and reveal an intimate part of his life, in this case his special relationship with and great love for his mother.

Chi also takes a look beyond the jet set and the entertainment world, with much more attention to features and news investigations.

There are also five new thematic supplements that will accompany the publication of upcoming issues, starting this week with the free Chi Weddings Special: a much-anticipated collectors issue now in its fifth edition, with pages dedicated to the weddings of Italian and international celebrities who have pronounced a romantic “I do” in the last year. This will be followed by specials dedicated to Cooking, with recipes from starred-chefs (on newsstands from 17 June), the Animals of the stars and their offspring (on newsstands from 24 June), Travel and holiday destinations with exceptional guides (on newsstands from 1 July),  Beauty with loads of secret tips and suggestions to make the best of yourself (on newsstands from 15 July).

The re-launch of Chi will be supported by a communication campaign planned across various channels: TV and radio commercials, on air from 10 June of Mediaset channels and RadioMediaset stations, press, digital, social media and large-scale retail.

The planned total print run for the next 4 issues of Chi will be 1 million copies.

A further push will be given to the social media strategy of Chi: on Instagram, which has now reached 400,000 followers and is the people publishing brand with the highest level of engagement in Italy (Source: Storyclash). The profile offers real-time accounts of the world of Italian and international celebrities, with a special focus on those most popular with millennials, who make up 70% of the followers (Source: Iconosquare).

“The greatest satisfaction comes from having reached a new audience, completely different from the magazine’s traditional target, of the magazine and to have brought them closer to the Chi brand,” declared Massimo Borgnis, executive deputy editor of Chi.

The double live interview format, #CasaChi, during the months of lockdown, has been a regular daily appointment, with an average audience of over 50,000 users for each live feed (Source: Instagram Insight).

 

Disclosure on the purchase of treasury shares from 1 to 5 June 2020

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the MTA (Electronic Stock Market), in the period from 1 to 5 June 2020, of no. 465,000 ordinary shares (equal to 0.178% of the share capital) at an average unit price of Euro 1.0856 for a total amount of Euro 504,789.99.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting on 22 April 2020 (previously disclosed pursuant also to art. 144 bis of Consob Regulation 11971/99, to art. 5 of Regulation (EU) 596/2014 and to art. 132 of Legislative Decree 58/98).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN IT0001469383

DATE QUANTITY AVERAGE PRICE (€) AMOUNT (€)
01/06/20 95,000 1.0467 99,436.50
02/06/20 60,558 1.0362 62,750.20
03/06/20 106,581 1.0458 111,462.41
04/06/20 127,064 1.1168 141,905.08
05/06/20 75,797 1.1773 89,235.81

The purchases were made through the authorized intermediary Equita Sim S.p.A. (LEI Code 815600E3E9BFBC8FAA85).

Following the purchases made so far, Arnoldo Mondadori Editore S.p.A. holds no. 1,753,326 treasury shares, equal to 0.671% of the share capital and to 0.437% of the total amount of voting rights.

Purchases in detail in the complete pdf.

On the occasion of the Environment and the Oceans Days, Grazia presents a special Issue ‘Non dimentichiamoci del Pianeta’

Il magazine ha chiamato a raccolta esperti e attivisti per ricordare che il surriscaldamento globale è una battaglia che non può essere rimandata

Grazia, il magazine del Gruppo Mondadori diretto da Silvia Grilli, da sempre portavoce di temi di attualità, lancia il numero speciale dal titolo Non dimentichiamoci del pianeta. Un numero in cui Grazia ha chiamato a raccolta esperti e attivisti affinché la battaglia e l’impegno contro il surriscaldamento globale non passino in secondo piano, dopo che il Covid-19 ha costretto tutti gli Stati a rivedere le loro priorità.

“Durante la quarantena abbiamo visto la natura ripren­dere i suoi spazi, i cieli ritornare tersi, gli animali circolare in città, i parchi diventare rigogliosi, il mare improvvisamente cristallino. L’assenza di traffico ha aiutato il taglio delle emissioni ma, con la fase 2, le macchine hanno ripopolato le nostre città, la plastica di mascherine e guanti riaffollato l’ambiente e il monouso tanto sotto accusa prima del Covid-19 è ritornato ora la regola. Il 5 giugno è la Giornata mondiale dell’Ambiente e l’8 quella degli Oceani, dedicata ai mari minacciati dalla plastica e dall’inquinamento. Noi di Grazia abbiamo colto le ricorrenze per creare questo numero speciale e ricordare ai leader mondiali l’impegno di proteggere l’ambiente”, ha dichiarato il direttore Silvia Grilli.

Tra le tante interviste in questo numero speciale i lettori troveranno l’opinione di Greta Thunberg, l’ecoattivista che ha portato il mondo in piazza per chiedere misure urgenti per l’ambiente. Poi l’emergenza sanitaria ha rallentato la sua campagna e lei stessa si è ammalata. Ora, però, la 17enne svedese è pronta per la sua nuova sfida: «Surriscaldamento globale e Covid», dice a Grazia «sono due crisi che devono essere gestite insieme».

Solo nel prossimo mese nel mondo verranno usati almeno mezzo miliardo di guanti monouso e un miliardo di mascherine. Una quantità di plastica che, se non smaltita correttamente, inquinerà città e mari. Esperti e attivisti spiegano al magazine come evitare il danno ecologico.

E ancora il tema dell’eco-femminismo: dalle attiviste africane che piantano alberi alle paladine della Foresta Amazzonica. Perché dove le donne rivendicano i loro diritti anche la protezione dell’ambiente fa un passo avanti.

Grazia accompagnerà le lettrici tra parchi naturali e riserve marine dove l’uomo ha rinunciato a sfruttare il patrimonio naturale: un viaggio nel Corcovado, una piccola Amazzonia nel cuore dell’America Centrale, dove piante e animali vivono in armonia lontani da minacce e inquinamento.

Il magazine racconta in questo numero i nuovi professionisti, figli della rivoluzione ecologica: giovani agricoltori che coltivano grazie a un’app, ingegneri che progettano palazzi capaci di produrre energia invece di consumarla, maghi della matematica che proteggono chi vive nelle aree a rischio studiando il clima.

Trovano spazio anche le creative digitali più influenti, pronte a curare il mondo con un nuovo stile, coloro che usano Instagram per parlare di abiti, cosmetici e cibo sostenibile e lanciano sfide ambientali ai follower.

«Magari non sarò io a cambiare la terra, ma farò di tutto perché ci riesca mio figlio Leo» dice Alessandro Gassmann Grazia. Lo abbiamo visto fare la raccolta differenziata, pulire le strade di Roma e lanciare appelli contro chi sottovaluta i disastri ambientali. L’attore si confida con il settimanale cercando di fare un bilancio al termine di questo periodo di lockdown con uno sguardo ai tempi che verranno.

Milano dovrebbe diventare una città dove ciò che serve sia raggiungibile in meno di 15 minuti, con quartieri organizzati come piccole metropoli e nuovi modi di vivere gli spazi aperti. Il sindaco Giuseppe Sala parla a Grazia delle trasformazioni, tecnologiche ed ecologiche, necessarie all’indomani della pandemia. E spiega perché ha dedicato un libro ai cittadini che con le loro azioni cambiano il mondo in meglio.

Anche Sylvia Earle, pioniera delle oceanografe lancia il suo messaggio e a Grazia dice: «La Terra ha infinite risorse: se smettiamo di abusarne, si riprenderà».  Così come Joaquin Phoenix, attore premio Oscar e anche eco attivista che non si ferma mai. Durante l’emergenza coronavirus ha distribuito pasti vegani, chiesto di adottare mucche e denunciato gli allevamenti intensivi e i mercati di carne. «Perché la vita di ogni essere vivente», dice, «è connessa a quella di tutta la Terra.

In questo numero speciale non mancano moda e bellezza Eco: un servizio dedicato ai capi naturali scattato al Giardino botanico di Adelaide in Australia e una rubrica con gli accessori realizzati con la paglia, corda e  tela. La sezione della bellezza suggerisce alle lettrici i prodotti che tengono conto dell’ambiente sulla base di studi e progetti a salvaguardia di coltivazioni e specie in pericolo.