Month: January 2021

The Mondadori Group further strengthens its foothold in the digital world with the acquisition of Hej! S.r.l., a company that specializes in tech advertising, a sector where Mondadori already operates successfully through AdKaora, a leading media agency in the field of mobile advertising and proximity marketing.

The deal allows Mondadori – Italy’s top multimedia publisher, leader on the web with 33 million unique users per month and on social media with over 36 million followers – to create a major hub around AdKaora dedicated to the development of tech advertising.

“Through this acquisition, we aim to grow further and increase our presence in the digital area, where we have invested for some years now in a targeted manner in order to consolidate our leadership”, said Ernesto Mauri, CEO of the Mondadori Group. “The entry of Hej! in the scope of our Media area will allow us to strengthen our position in a high-potential segment, as well as further develop specific added-value skills, thanks to the integration of a team that boasts specialist expertise in artificial intelligence and new technologies”, Mauri concluded.

Hej! S.r.l., established in 2017 by the two founders Stefano Argiolas and Paolo De Santis, who will retain their role of managing directors, has stood out in recent years for its continued double-digit growth rates both in terms of revenue and profitability: a growth confirmed even in such a challenging year for the advertising market as the last, thanks to innovative advertising and marketing solutions that leverage on the use of AI technologies and chatbots.

The synergies and the pooling of the assets of Hej! with AdKaora’s will help expand the range of solutions and increase strength on the tech advertising market by providing companies also with conversational mobile marketing projects. Additionally, Hej!’s specific know-how will allow for the development of new digital campaign models to complement the current range of services, completing a portfolio that is becoming richer, more innovative and more effective.

Focus, the Mondadori Group brand, leader in popular science and a point of reference for science and current affairs, is launching new initiatives for students, teachers and users in 2021.

Next month sees the launch of Focus Academy, a new project by Focus and Focus Storia aimed at attracting kids from second level high schools to science and history with online training activities, in line with the alternating school/work programmes outlined in the relevant convention.

At the heart of this year’s programme are the Sustainable Development Goals of the UN Agenda 2030, a 360° awareness building plan that will involve the magazine, with special detailed coverage, the web, with the multimedia content of Focus.it, and, from February, a series of monthly webinars open to all with scientists and experts, to stimulate debate and develop awareness among the young about the actions necessary for our future and based around six issues identified by the editorial team: the risks to biodiversity; health; discrepancies in the distribution of energy; more sustainable cities; food for all; the risks to oceans; climate change.

“For Focus adopting the UN goals is only natural, given that they are about saving our planet, scientific and technological development, and the quality of human life,” explained Raffaele Leone, editor of Focus and Focus Storia. “The issues we have selected are part of the magazine’s DNA given our long-standing support for environmental sustainability, medical and technological research and the protection of biodiversity. That all of this coincides with the launch of the Academy is an added value. Kids are extremely aware of these issues. Indeed, they are an authentic driving force for governments and research. They expect that we adults commit to reducing our environmental impact and outline new ways of pursuing these aims. To discuss these issues with them will provide an added stimulus also for us.”

The classes that enrol at the Academy will connect once a week, for four weeks, with the editorial teams of Focus and Focus Storia, to experience, live, the creation of a popular science and history magazine. The students will be actively involved and will have the opportunity to try writing articles or conducting interviews that will then be selected by the team for eventual publication in subsequent issues of Focus.

Also Focus Junior, the brand for children between the ages of 8 and 12 who want to have fun discovering the world in a new and intelligent way, has adopted the UN Agenda by proposing for the Focus Junior Academy digital workshops dedicated to eight of the 2030 goals: health and wellbeing; quality education; clean and accessible energy; industry, innovation and infrastructure; sustainable cities and communities; underwater life; life on earth; and the partnership for goals.

The project, now in its third year, is designed to provide additional tools to assist the syllabus of primary and middle schools, in line also with recent directives which from this year include inter-disciplinary civic education. During the encounters, pupils will work in class on a detailed multimedia journalistic project with the editorial team that will be published on the Focus Junior web site and magazine. The January, February and March appointments of the Focus Junior Academy are already fully booked, with the participation of more than 150 pupils for each workshop.

Finally, for teachers, a series of webinars and monographs have been put together by Focus Scuola, the monthly magazine that supports primary and middle school teachers with the best teaching advice and suggestions to look more closely at the issues related to the UN Agenda 2030 and innovative teaching practices, though ideas, and best practice from experts in the sector.

“In this period of great uncertainty and social upheaval, Focus Junior has decided to reinforce its role in support of children and early teens in an effort to accompany them in their progress towards being future citizens,” said Sarah Pozzoli, editor of Focus Junior and Focus Scuola. “Our objective has become that of trying to ensure that education goes beyond knowledge and skills and is a method for creating a new forma mentis in order to imagine a more sustainable world, that is also more peaceful and free of social, gender and racial discrimination, in line with the guidelines of the UN’s Agenda 2030. And we will do this in our usual style and learning-by-doing approach, while stimulating curiosity and a sense of irony.”

This is how the Focus system is further reinforcing its offer in the education sector: from collaboration with institutions and companies, to school-based projects involving students, families, schools and teachers, and successfully developing activities and events that speak directly to the protagonists of the world of education thanks to an innovative and engaging didactic vision.
Focus is Italy’s most widely read magazine, with a total audience of 7 million readers and users (Source: Nielsen media impact data fusion, April 2020) and 2.9 million followers on social media channels (Source: Shareablee, November 2020).
Focus Junior is a point of reference in the world of kids, with an average monthly circulation of 100,000 copies (Source: Ads, Jan-Sep 2020), 589,000 unique users per month on its web site (Source: Audiweb, Jan-Oct 2020) and a community of 140,000 fans on social media (Source: Shareablee, November 2020).

For information and enrolments:

https://www.focus.it/education/academy/focus-academy-n

https://www.focusjunior.it/progetti-scuola-primaria/focus-junior-academy-scuola-di-giornalismo-con-focus-junior/

Grazia, the leading 100% Italian fashion brand, with over 20 editions around the world, presents a special issue: Young Generation.

Is reality physical or virtual? The lockdown has made young people realise how much they love face-to-face reality, while immersing them eve more in the virtual world. The magazine edited by Silvia Grilli, on newsstands tomorrow, Thursday 21 Januaryexamines the issue in direct dialogue with the protagonists.

“The provocative cover headline of this issue of Grazia is “Noi, adolescenti digitalmente modificati” (Us, digitally modified adolescents). And yet, now that the physical world is largely closed off for them, these young people, like us, long to be hugged. The lockdown has forced them to feel nostalgia for physical presence,” declared the editor Silvia Grilli.

The star on the cover of this special issue of Grazia is the 18-year-old American singer Loren Gray, highly influential on TikTok with 51 million followers. Authentic and determined, as well as beautiful, Loren Gray talks about herself in an exclusive interview and touches on the steps towards and reasons for her success, which began when she was just 15.

Many young stars are also involved: from Elisa Maino to Luciano Spinelli, who, with 7.1 million followers, is the most popular italian influencer on TikTok and shares with readers of Grazia his vision of how we can overcome cyberbullying.

The issue also features interviews with Tini Stoessel, the Argentinian singer and actor, who has become famous for her role in the TV series Violetta. Actor Jack Dylan Grazer, protagonist of the Luca Guadagnino TV series, We Are Who We Are. And also, in this extraordinary issue, the twins Cassandra and Melissa, second-generation immigrants who talk to Grazia about racism; Marco Cellucci, star of TikTok with over 5.5 million followers who also talks about bullying. Plus, an interview with actor and influencer Jenny De Nucci as well as Marta Losito who talks about the beauty secrets of the young generation. Grazia also meets Giorgia Malerba, the singer who in just a few months as attracted 2.5 million fans on TikTok, and many more.

Big space is also given by Grazia to investigations: the balance between real and virtual life, videogames and what can be learnt from virtual worlds. And also anti-social movements, young people who refuse to use social media.

Fashion focuses on e-boys and e-girls and the beauty columns consider fluid beauy: the new generations that are reinventing codes in pursuit of personal taste, without distinguishing between male and female.

With this initiative dedicated to the Young Generation, which is configured across the magazine, on social media and the web with a dedicated section, Grazia confirms its role as an innovative and contemporary brand. With an eye always on the future, it is able to constantly evolve, becoming a point of reference for 4.7 million people (Source: Nielsen Media Impact data fusion May 20) and 1.5 million fans on social media (Source: Shareablee + Pinterest + Tik Tok last 30 days).

Tomorrow, Thursday 21 January, sees the launch of a challenge with the hashtag #ioquando in order to talk about what is happening to our lives revolutionised by the pandemic. Grazia invites users to post a photo, a video or reel representing their new experience, using the tag @grazia_it on Instagram and TikTok.

Loren Gray, Marta Losito, Marco Cellucci, Cassandra & Melissa, Luciano Spinelli, Jenny de Nucci Stefano Lepri and the rising star of music Giorgia Malerba talk to the editor Silvia Grilli and the editorial team of Grazia in an exceptional Instagram marathon tomorrow from 4.30 pm of the @grazia_it account.

Two partners sponsored the initiative. Beiersdorf took the opportunity to presents the new limited edition ispired by tattoo: Nivea Creme Tattoo. And the young e-store Swappie, emerging reality dedicated to the resale of reconditioned smartphones.

Mediamond

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, starts the year with an international issue dedicated to Phygital Design that combines physical and digital experiences. And there is a range of initiatives planned for the year: two events in Milan in April and September, and a media partnership with the Italian Pavilion at Expo 2020 Dubai.

INTERNI Phygital Design and the Index Design Guide

Completely in English, with translations of the text in Italian at the back of the magazine, this issue of the magazine develops the theme of communication in the chain of creativity.

“Communicate. Never before has this word taken on such a rich variety of a meaning,” declared Gilda Bojardi, editor of INTERNI. “The pandemic and physical distancing has obliged us to reinvent how we share ideas and plans and forced us to experiment with the possibilities offered by digital media in support of the physical. But we have also realised how important direct contact is in transmitting the immense combination of values from which the products of Italian design take shape. We therefore find ourselves at an important turning point in which we have to rethink the very essence of the act of communication, or rather the content of such communication, which, when we’re talking about design, must move, but also tell a story about identity, culture and values.”

To produce this new issue, INTERNI asked companies how the digital-real mix has changed the way in which they present themselves. We also carried out a survey among communication professionals to ask them about how they see the transformation that is underway. The picture that emerges is both dense and stimulating: year zero of the ‘phygital’ era it will lead to experimentation, to a breaking free of the consolidated approach to design communication, and the creation of new ways of talking about historical Italian know-how

As a supplement the new issue of INTERNI, Design Index Guide is a unique directory with over 8000 Italian design addresses: the producers and the products, where and what to buy, the designers, the photographers, the publicists, the publishers, the trainers, the organisers, the exhibitors.

Also available in a digital version and online on all mobile devices (smartphones and tablets) and on desktops at: https://www.internimagazine.it/designindex/

Events and special initiaitives

INTERNI, is a point of reference in design which, thanks to its creative strengths, has developed a system of parallel publications that have transformed it from a monthly magazine to a brand capable of creating events and initiatives, also abroad. In fact, during the year many initiatives aimed at reigniting the creative spirit of Milan and beyond.

Following the great success of the 1st edition of INTERNI Designer’s Week 2020 – which recorded a reach of 18 million users on the brand’s digital and social media channels and physical visits by over 60,000 people from Italy and abroad – from 12 to 23 April the magazine will launch the 2nd edition in Milan of this urban event dedicated to industrial and furniture design, with a focus on aspects of sustainability, the circular economy and mobility. With print and digital guide, on and off-line visibility will be given to the presentations of new product collections by the most important Italian and foreign companies will present at their respective flagship stores, showrooms and special locations.

From 4 al 19 September, for the FuoriSalone 2021, INTERNI will has planned an event-exhibition called Creative Connections. Staged in the courtyards of the University of Milan and inside the amazing Orto Botanico of Brera, the exhibition aims to establish a link between creativity, ideas and people from different cultures and countries.

And finally, to enhance with cultural and publishing activities and events, the project for the participation of Italy at the upcoming Universal Exposition, INTERNI will be the media partner of the Italian Pavilion at Expo 2020 Dubai. A collaboration that will include events and publishing initiatives during the six-month long exhibition and the period leading up to Expo 2020 Dubai, which will begin on 1 October 2021.

INTERNI January-February will be on newsstands from Wednesday 20 January 2021.

For more information, please go to: www.internimagazine.it

Arnoldo Mondadori Editore S.p.A. today announced, as per Art. 2.6.2 of the regulations governing markets organised and managed by Borsa Italiana S.p.A., the corporate events scheduled for 2021:

• Thursday 18 March 2021: meeting of the Board of Directors for the approval of the Annual Report for the year ended 31 December 2020;
• Thursday 13 May 2021: meeting of the Board of Directors for the approval of the Interim Management Statement at 31 March 2021;
• Thursday 29 July 2021: meeting of the Board of Directors for the approval of the Half-Year Report at 30 June 2021;
• Thursday 11 November 2021: meeting of the Board of Directors for the approval of the Interim Management Statement at 30 September 2021.

The Annual General Meeting of the Shareholders for the approval of the Annual Report for the year ended 31 December 2020 will be held on first calling on Tuesday 27 April 2021.
Presentations to the financial community of the results for the full year at 31 December 2020, the Half-Year Report at 30 June 2021 and the Interim Management Statements at 31 March 2021 and at 30 September 2021 will be held on the dates, as indicated above, of the respective meetings of the Board of Directors.
Any changes will be promptly communicated to the market.
Mention should be made that Arnoldo Mondadori Editore S.p.A., as a company listed on the STAR segment of Borsa Italiana, will publish the Interim Management Statements at 31 March 2021 and at 30 September 2021 – pursuant to art. 2.2.3, par. 3, of the Borsa Italiana Regulations – within 45 days after the end of the first, third and fourth quarters of the year (with exemption from the publication of the interim report on the fourth quarter if the annual financial report, together with the other documents referred to in art. 154-ter, par. 1, of the Finance Consolidation Act, is made available within 90 days after year end). The Interim Management Statements will be made available, in accordance with current regulations, at the Company’s registered office, on the Company’s website www.gruppomondadori.it (Investors section), and through the authorized storage mechanism (www.1info.it), together with the relating press releases.

On newsstands from today Tv Sorrisi e Canzoni Cucina, a new monthly supplement to Italy’s most widely read weekly, produced with the exclusive collaboration of the website of GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen.

Every month Tv Sorrisi e Canzoni Cucina will offer readers 50 fast and east recipes, explained step-by-step, in the classic GialloZafferano style. Each issue will feature on the cover a TV personality, or a star from the world of music or the cinema, who will share with readers their own specialities in the kitchen. Plus, starters, main course, fish and eggs, tasty ideas with vegetables side dishes, as well as chocolate desserts, creams and fruit. And not forgetting advice on how to vary dishes with alternative ingredients and on easy storage.

“Tv Sorrisi e Canzoni Cucina brings together two worlds much loved by the public, entertainment and cooking, with the aim of giving our readers even more service content, thanks to the experience of GialloZafferano, while maintaining a central focus on quality content, new ideas within the reach of everyone and entertainment for the whole family,” explained Aldo Vitali, the editor of Tv Sorrisi e Canzoni.

The first issue features the Neapolitan actor and director Vincenzo Salemme, with his recipe for spaghetti with tomatoes and basil. “A dish that only seems simple, but the requires the use of high quality, fresh ingredients,” says Salemme. Adding that, “Though I am not a chef, I kow how prepare food. And I like to eat well.” 

Tv Sorrisi e Canzoni is the brand leader in the world of entertainment, with a total audience of over 5.1 million readers and users (Source: Nielsen Media Impact data fusion, May 2020) and more than 900,000 fan (Source: Shareablee, December 2020), thanks to a system that ranges from the magazine, to the web site, social media, and events such as Sorrisi Live, a programme of appointments with leading figures from the entertainment world live on social media every Wednesday, which, since the launch in October, has reached a total of almost  quasi 4 million users. Forthcoming guests include, the actor Serena Rossi on 13 January and the singers Emma and Alessandra Amoroso on 20 January.
The editorial offer of Tv Sorrisi e Canzoni is completed by the supplements Storie di fede, which covers issues related to religion with exclusive stories; Oroscopo, a monthly overview of what is written in the stars, Enigmistica, with 100 games including crosswords, puzzles, sudoku and much more, and special collections of CDs, DVDs, books and gifts, with 2.7 million add-on products sold in 2020.

The launch of Tv Sorrisi e Canzoni Cucina, on newsstands from today with a cover price of  €0.50 plus the weekly, will be supported by a  TV commercial, planned on Mediaset channels.