Month: October 2014

Sogni possibili (Possible dreams) (sognipossibili.donnamoderna.com), Italy’s first example of mobile journalism, is a new project from Donna Moderna, the Mondadori weekly edited by Annalisa Monfreda.

The idea of three of the weekly’s journalists, Sogni possibili (Possible Dreams) is a webseries that brings together, with the help of smartphones, the experience of normal people who have changed their job and routines in order to follow their dream.

The videos give voice to those who, with courage and determination, have embarked on ambitious projects: collectively, in pairs, as professionals, but in all cases linked to personal satisfaction.

Sogni possibili is Donna Moderna’s first video journalism project and is a manifesto for the brand’s values. Innovation: three journalist who decided to go around Italy ‘armed’ only with a mobile phone. Positivity: stories that are an authentic injection of confidence, above all because the protagonists are normal people with whom we can all identify and think “maybe I could do that, too”. Sharing: the key to all the stories, given that success begins when you decide to share a project, a dream, a risk. That’s the moment when everything becomes possible.

Launched just a few weeks ago, Sogni possibili is already proving a hit with readers for its originality and the interactivity of the initiative: you can propose your story that will be evaluated, selected and produced by the thee journalists behind the project. Every week when Donna Moderna hits the newsstands, a new story will be online here: sognipossibili.donnamoderna.com.

The success of the initiative is also the result of a simple and intuitive user experience designed for digital distribution for a wide range of devices and with a communication plan that leverages all of the title’s crossmedia assets, from the homepage of Donnamoderna.com, to social networks, Facebook and Twitter in particular, as well as a weekly schedule on Donnamoderna.tv, the Donnamoderna.com newsletters, a video banner campaign on the sites of the Mondadori network and the Expo-express.info site that offers high-impact space for clients in the form of pre-rolls on the video stories, videobox and the masthead.

It is also possible to talk to the editorial staff of the magazine and tell your story on board ExpoExpress, the exhibition-train – organised by Expo Milano 2015, the Mondadori Group and Trenitalia (Gruppo FS Italiane) – that is travelling around the country to promote the Universal Exposition. or you can write directly to Donna Moderna at: sognipossibili@mondadori.it.

For the whole month of October, the new advertising campaign of R101 – The Music! will be on the air on the three main Mediaset channels, Canale 5, Italia 1 and Rete 4.

The campaign is based around three subjects: a new flight for the institutional spot with the claim “La vita è troppo breve per ascoltare brutta musica” (Life is too short to listen to bad music), alternating with two video clips dedicated to the autumn’s musical partnerships. In fact, R101 is the official radio station for the upcoming concerts by Cat Stevens and Lenny Kravitz, whose music feature in the commercials, with short extracts from their exciting live performances.

In addition to Cat Stevens, Lenny Kravitz, George Ezra, The Kooks, The Black Keys and The Script, R101 has also been chosen as the official radio for the concert in Italy of Paul Simon and Sting, an event scheduled for 30 March that will see, for the first time in Italy, two great stars from the world of music on the same stage.

Plus, to mark the occasion, R101 will run a competition for listeners for which the prize will be tickets for the live show. An unmissable appointment for music lovers! More information about the competition will be given on r101.it and the radio station’s social network profiles.

But also R101’s commitment to sport continues, linked, for this and the next two seasons, to MILAN and INTER.

You can also listen to R101 in love streaming at www.r101.it and from your smartphone, using the app that allows you to follow live all of the programmes and excitement of the R101 frequencies. Listeners will also find the radio on Facebook, Twitter, Google+ and Instagram.

Mondadori magazines present 900 ITALIANO (20th century Italy), a unique collection that offers a fascinating literary journey through 100 of the most memorable Italian novels of the last century. The series will include novels by authors that wrote about the events, the atmosphere, the characters and the emotions of our recent past: from Pirandello to Pavese, Calvino to Morante, Gadda to Maraini, Sciascia, Buzzati, Deledda and many more.

The series starts with Il Fuoco (1900) by Gabriele D’Annunzio continuing with La coscienza di Zeno (1923) by Italo Svevo, Gli indifferenti (1929), the debut novel of Alberto Moravia; Sorelle Materassi (1934) by Aldo Palazzeschi; and then Libera nos a malo (1963), the most important novel by Luigi Meneghello, Il partigiano Johnny (1968) by Beppe Fenoglio and Italo Calvino’s Le città invisibili (1972); right up to the more recent Va’ dove ti porta il cuore (1994) by Susanna Tamaro and Il ladro di merendine (1996) by Andrea Camilleri.

900 ITALIANO will be on newsstands every Friday with Panorama, Chi, Tu Style, Tv Sorrisi e Canzoni, Grazia and Donna Moderna at the price of €7.90 (excl. magazine), apart from the first issue which will have the special launch price of €2.90 euro (excl. magazine).

The fourth edition of “Freccia Rosa”, the campaign for the protection of women’s health, conceived by FS Italiane and IncontraDonna is here. From 1st to 17th of October (from Monday to Friday), on board two Frecciarossa trains on the Rome-Milan line, specialist doctors will offer free advice and, on request, breast examinations.

Over the same period, volunteers from the Incontra Donna charity association, will be on some Frecciarossa and Frecciargento trains and in the FrecciaClub facilities at Rome’s Termini Station and at the Central Station in Milan to distribute a free health guide. The issues covered include all those that have a major impact on health: the prevention of breast and colon cancer, HPV vaccination for both men and women, a healthy diet and physical exercise.

And for the first time this year the Frecciarosa will also reach the south of Italy, with stops at Bari, Reggio Calabria and in Sicily.

Plus, from 24th October, the FrecciaRosa will be on board the ExpoExpress, the exhibition train of Expo Milano 2015, the Mondadori Group and Trenitalia that is promoting the values of the Universal Exposition and will take part in meetings focused on prevention organised by IncontraDonna together with Donna Moderna. The dates in this case are 1st October at the Piazza Principe Station in Genoa, 11th October in Trieste, 17th October at the Termini Station in Rome and 24th October at Turin’s Porta Nuova Station.