Month: December 2014

Mondadori launches the social game My Perfect Man

The social game My Perfect Man is now available on App Store, Google Play and Facebook, distributed exclusively in Italy and France by Mondadori and developed by Bulkypix in coproduction with Gas.

With this initiative Mondadori brings to the digital market a new product aimed at women and usable on smartphones, tablets and PCs.

“The spread of devices and new distribution platforms has led to an explosion in the mobile games sector,” declared Federico Rampolla, Mondadori’s Head of Innovation. “In just a few years, social gaming has become one of the driving forces of digital entertainment and My Perfect Man is characterised by a game format that is clearly focused on a female target and is full of possible synergies and integration with the Group’s content and audience,” Rampolla concluded.

My Perfect Man, which is available for free on iOS, Android and Facebook, is a simulation game in which locations, situations and characters reflect real life, all within a social dimension. In fact, the app has been designed to use and share also on social networks, thanks to a simple, amusing and ironic concept.

The aim of the game is to create the perfect man. The task of the user is to guide, through a series of daily actions, the evolution of the man who will have to demonstrate his skills in different situations, as well as face household emergencies. These tasks being just some of the game situations that will engage the players as they move up to higher levels.

Thanks to the freemium formula, that makes it possible to buy additional services through micro-transactions, it is possible to select from hundreds of options in the virtual store to make your man perfect, for example, by dressing him in the latest fashions, or personalising the home, all of which makes the game even more enjoyable and complete.

Mondadori buys digital marketing company Kiver

This operation will enable the Group to expand its integrated offer with assets and content and the immediate availability of specific know-how in the sector

The Mondadori Group has reached an agreement for the acquisition of 75% stake of Kiver, the marketing agency specialised in the development of digital promotion initiatives, branding and interactive advertising.

This operation will reinforce Mondadori’s presence in the digital marketing services sector, expand the range of its products and solutions in an integrated offer system with the Group’s assets and content, in synergy with the direct marketing activities of Cemit and the advertising sales network of Mediamond.

“The entry in the Group of a digital company with the high development potential of Kiver will allow us to propose increasingly complete and rich sets of solutions to better cover the needs of the digital marketing world, especially below the line,” declared Federico Rampolla, the Mondadori Group’s head of Digital Innovation.

“It will give us immediate access to additional specific skills and highly qualified know-how and allow us to operate in the market with a new commercial approach better able to respond to the needs of our clients,” Rampolla concluded.

Kiver, which is run by chief executive and co-founder Gianluca Perrelli, is specialised in performance marketing services, aimed at the creation of “pay per click” marketing campaigns, display and mobile advertising; touchpoint management, that facilitates the management of different digital contact points between companies and customers; and branded entertainment activities for the use of free content as promotional tools.

1954 -2014: Interni is 60 years old

From 3 December on all newstands along with the magazine a special volume 60 YEARS of INTERNI

INTERNI, the interiors and contemporary design magazine that has been a part of the fantastic and adventurous story of Italian furniture and interior design is 60 years old. And to celebrate this anniversary INTERNI has produced a special volume 60 YEARS of INTERNI, published by Mondadori, that illustrates six decades of evolution in design with articles, images, documents and advertising campaigns published since 1954.

“The story of INTERNI coincides with the history of Italy since the end of the second world war and, above all, with the history of design. From being Italy’s first interiors magazine, INTERNI evolved into a system of communication that now gives an account of the world of design through a series of different parallel publications and media: form print to the web, as well as creating and organising events and exhibitions conceived as a means of facilitating exchange between designers, producers and distributors,” explained Gilda Bojardi, editor of INTERNI. “Over the years we have had the great fortune to follow and cover the development of a sector that represents Italy around the world and which has come about thanks to the intuitions of genial architects, designers and cultural operators, courageous entrepreneurs and a host of other exceptional individuals who have had, and continue to have, the courage to dare,” concluded Bojardi.

60 YEARS of INTERNI has attracted the support of 170 clients, some of the most representative of the design sector, though not only, who have contributed to the extraordinary results of the INTERNI system which, on a like-for-like basis, will close 2014 with a 14% increase in advertising revenues compared with 2013.

The volume reflects the many stories that have made Italian design great, a sort of visual account, divided into six decades, that outlines the main lines of development in habits and tastes in living and the design culture in Italy, also as seen through the main protagonists and many of the iconic products of each period: from the first Olivetti calculator in the 60s, to the Pop culture of the 70s, and from the domestic revolution of the 80s and Kartell’s legendary polycarbonate chair, that marked the beginning of a new transparency in interiors on the 90s, up to the new trajectories of the present.

Completing the history, is a collection of all of the covers of 60 years of INTERNI, 15 collections of drawings, the designs that every month are done for the magazine by a major designer or architect, and a selection of the events created and organised by the magazine over the years.

Plus, especially for the occasion a special web site has been created 60anni.internimagazine.it featuring unseen interviews with the editor Gilda Bojardi and the tutors form the different decades analysed, a browse-able pdf format of the book as well as a selection of printed content from the volume INTERNI.

60 YEARS of INTERNI, with over 450 pages, features and introduction by Deyan Sudjic (director of Design Museum in London) and contributions from a number of leading critics, including – Vanni Pasca, Franco Raggi, Enrico Morteo, Andrea Branzi, Cristina Morozzi, Marco Romanelli, Beppe Finessi and Christoph Radl – and will be available on all newsstands from 3 December together with the latest edition of the magazine at the price of €10 (including the magazine).