2025

PLAI, the Mondadori Group startup accelerator aimed at transforming ideas based on the use of generative artificial intelligence into successful entrepreneurial realities, closes its first acceleration cycle today with its Demo Day.

The event, which takes place at the WPP Campus in Milan, is dedicated to presenting the most innovative solutions developed by the startups that participated in the first edition of the programme and that stood out for their transformative potential in the panorama of Generative Artificial Intelligence.

“With just a few months of activity behind it, PLAI is already considered a programme of excellence and a pioneer in its genre, also through awards and recognitions. We established PLAI because, as a leading multimedia publisher, we wanted to create a technology hub capable of identifying highly innovative initiatives in the sectors in which we operate. We also wanted to play a central role in the Gen AI ecosystem to be a trendsetter, attract talent, and offer our customers new products and services. At the end of the first acceleration cycle, we can confirm our choice and our commitment for the entire duration of the programme, which has already allowed the first young companies to take a strong step forward in their growth and development path. At the same time, it has put our Group in contact with innovative ideas and prestigious partners”, underlines Antonio Porro, CEO of the Mondadori Group and President of PLAI.

The Demo Day represents the conclusion of the 4-month acceleration process during which Gen AI applications were explored and developed in four strategic focus areas for the Mondadori Group with the BATCH 2024 startups:

• “Education” with Equal Education, Paperbox Health and Pathway;
• “Books & Publishing” with Aidamask and Istory;
• “Retail” with Olivia and Stip;
• “New Media & Advertising” with AD cube, Ahilab and Similar.

During the first edition of the programme, over 25 workshops, 20 masterclasses and 6 testimonials from successful founders were organised for a total of more than 50 plenary sessions for a total of over 100 hours; in addition, 15 hours of 1:1 coaching sessions were dedicated, over 40 hours of champion support and 35 speakers were involved.

“We selected the 10 start-ups for the first batch, from over 500 applications received, highlighting the fierce competition and the high quality of the projects presented, and paying attention to the operational segment to ensure they share our professional experience. It was very engaging to work with leaders from different sectors who are partners of the initiative, whom I would like to take this opportunity to thank together with the members of the Advisory Board and the Mondadori Group, and with the individual teams that we assisted in transforming their ideas into successful business realities. Today’s event, however, does not represent a point of arrival, as we will continue to support the development of startups as members, we will observe their growth capacity and verify future joint business interests”, comments Stefano Argiolas, CEO of PLAI.

In a day of meetings dedicated to AI, Demo Day creates synergies and strategic collaborations between startups and consolidated companies, promoting positive contaminations and supporting the future of innovation.

On the one hand, startups present the evolutions of their companies that occurred thanks to the acceleration programme and show innovative technologies applied to concrete solutions; on the other hand, entrepreneurs, investors and business leaders have the opportunity to nurture connections with startups and discover new opportunities for integration and innovative development.

Demo Day is a unique opportunity to delve into two central themes of the current scenario, with illustrious guests at two round tables.

• “AI and Startups – An Opportunity for Business Transformation” with:
  • Massimo Beduschi, President and CEO of GroupM and President of WPP Italy;
  • Antonio Porro, CEO of the Mondadori Group;
  • Walter Renna, CEO of Fastweb + Vodafone;
  • Francesco Ubertini, President of the IFAB Foundation and professor at the University of Bologna;
  • Fabio Vaccarono, CEO of Multiversity, President of the 3 Universities – Mercatorum, Pegaso and San Raffaele Roma.

Focused on the opportunities and challenges offered by AI, how startups are using it to accelerate business transformation and redefine markets, the discussion outlines an overview of the emerging dynamics, the impact of AI on innovation and value creation.

• “Financing Innovation – The Future of AI Startups” with:
  • Paola Bonomo, Non-executive Director, Advisor, Business angel;
  • Francesco Cerruti, General Manager of Italian Tech Alliance;
  • Andrea Di Camillo, Founder of P101;
  • Lisa Di Sevo, Managing Partner and CEO of PranaVentures;
  • Alceo Rapagna, CEO of Startupbootcamp and Innoleaps Italy, Senior Global Partner Innoleaps.

Focused on the main investment and financing models in the AI startup sector and how the market is evolving to support innovation, the interventions build a discussion on winning strategies for the future.

PLAI, on this occasion, thanks the Italian and international partners who have decided to join the project: Startupbootcamp, I3P, Amazon Web Services (AWS), Fastweb, GroupM, PwC Italia, Codemotion, Datapizza, Startupitalia and welcomes IFAB.

PLAI is ready to launch the second call for startups in the coming weeks to collect applications for the second acceleration cycle that will start in June: priority will be given to the quality of ideas and readiness to face market challenges, also opening up to more sectors of interest.

PLAI is the startup accelerator of the Mondadori Group that intends to transform ideas based on the use of artificial intelligence into successful entrepreneurial realities. PLAI offers them a distinctive field of application and an industrial outlet both within the Group and with the initiative’s partners. PLAI operates in the pre-seed and seed phases by selecting and investing in Italian and international startups. The accelerator provides startups, in addition to capital, with concrete areas of application of AI, structured training and mentorship paths and the possibility of participating in networking events, also thanks to the set of unique skills and assets made available by relevant Italian and international partners.

From Tuesday 11 to Saturday 15 February, Webboh, the benchmark media for the new generation, will be in Sanremo together with Astra Make-Up, the Italian beauty brand with 35 years of expertise that shares the values of inclusivity and “self love” with Webboh.

Webboh and Astra Make-Up will invade the streets of the Ligurian city aboard the “Webboh Van Studios“: a fully customised van that will provide exclusive moments for the brand’s community on the road.

“We are excited to return to Sanremo with a project that combines music, beauty, and creativity,” says Giulio Pasqui, Brand and Content Manager of Webboh. “The Webboh Van Studios, which is super Instagrammable, will be the meeting point for competing singers, creators, and the most beloved faces from the community who will enliven our social media profiles with content and interviews. This year we’re happy to have a solid partner like Astra Make-Up by our side, with whom we have an evident affinity for target, tone of voice, and values.”

Activities scheduled in the Webboh Van Studios

Not to be missed on Webboh’s social channels is Pick-Up Reaction, during which competing artists, hosted on the van, will share their immediate impressions right after their performance on stage. Another special initiative involves creating a personalised “gadget” for each competing singer, namely a special edition of Webboh in a printed version where the columns Facciamo Chiarezza and Red Flag o Green Flag will feature.
Furthermore, another idea for this year is to give the protagonists of the Festival the manifesting kit that will allow them to best manifest their wishes and dreams during the Sanremo week. The kit also includes a mantra, created in collaboration with Astra Make-Up, to wish all participants in the competition “good luck”.
The story on Webboh’s social media channels – TikTok, Instagram, YouTube – will accompany everything that happens inside and outside the Webboh Van Studios.
Again, What’s up in Sanremo, the story of the Festival evenings created by Arianna Madonna and Claudia Mariani, the beloved creators of Webboh, will be staged every day – live and on social media – while they prepare for the evening by creating beauty looks with the latest Astra Make-Up innovations.
On Valentine’s Day, Astra Secrets will take place, a format that mixes secrets and fun: participants will be able to share an unconfessable secret and, in return, receive an exclusive product from the mysterious Astra box. A unique experience that combines emotion, spontaneity, and a love for beauty.

We are happy to be in Sanremo, the week in which the faces of music take the stage of the most important venue in Italy. Like make-up, music is also an expression of oneself and offers everyone the opportunity to give voice to their identity in a unique and creative way,” says Giulia Gunnella, Marketing Coordinator & Art Director of Astra Make-Up. “The collaboration with Webboh not only gives us the opportunity to intensify contact with Generation Z, but also to strengthen our brand awareness across all generations,” concludes Giulia Gunnella.

Accompanying Astra Make-Up in the activities on Webboh Van Studios is the Camelot agency.

Webboh is a benchmark even during the Festival
This initiative confirms Webboh as the most followed media brand by Gen Z and Gen Alpha in Italy, as well as the most active community in the target audience. The success of his content has established it among the most relevant accounts in Italy during Sanremo with 5 million total interactions (source: Sensemakers, 6-10 February 2024).

Webboh is the benchmark media for GenZ. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase across TikTok, Instagram, YouTube, and WhatsApp of over 4.5 million followers, 70% of which are under 24, a website with 3 million unique monthly users (source: Audiweb last quarter 2024). It is in the top ten most influential Italian media presences on social media, as well as the first in the Generation Z target for engagement and video views (source: Top Media Ranking of Italian First Communication created by Sensemakers. The relevance, authenticity, and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

Astra Make-Up was founded in 1988 in Todi, from the dream of pharmacist chemist Giuliano Settimi to create his own cosmetics brand. It is thanks to the entrepreneurial vision of his son Simone Settimi, the current general manager, and the determination of his wife Lucia Menghella, the CEO, that the company continues to grow and develops on a thread of experience and passion, combining creativity with a distinctly Italian love for cosmetic products. The brand is in constant expansion and is present in over 50 countries in Europe, South America, the Middle East, and Asia. The values at the heart of the company’s philosophy celebrate Italian-ness, accompanied by a careful search for cosmetic products in terms of quality and performance, but that are always accessible to everyone.

This year TV Sorrisi e Canzoni will also offer its audience a front row seat to fully experience the new edition of the Sanremo Festival with exclusive interviews, behind-the-scenes content and special content in the magazine, on the website and on social media channels.
Alongside the numerous editorial activities, there are many other great innovations, new formats and events, such as the exclusive Opening Party on Sunday 9 February, an unmissable event for all artists and leading figures in the entertainment world. Initiatives that confirm Sorrisi as the benchmark brand in the world of music and television, with 2.6 million readers, 3.8 million website users and 1.1 million fans.

“As every year, TV Sorrisi e Canzoni will be, with enthusiasm and passion, alongside all lovers of the Sanremo Festival. The new initiatives we present, from the Podcast to our presence on TikTok, are designed to involve an ever wider audience and to make the Sanremo experience even more unique and interactive. Thanks to our editorial team, exclusive content and special events, we want to continue to be a point of reference for our readers and viewers, offering them privileged access to the emotions of this edition of the Festival”, declared Aldo Vitali, director of TV Sorrisi e Canzoni.

BIG NEWS

The Sanremo Podcast arrives on tv on Real Time
After the success of the five episodes aired in January on the main streaming and video platforms, the Sanremo Podcast, dedicated to the history of the Festival, moves to the city of flowers, giving life to a TV programme broadcast on Real Time every day, from Tuesday 11 to Saturday 15 February, at 7pm. An unmissable event – hosted by Aldo Vitali, director of Sorrisi, Lodovica Comello, actress and presenter, and the actor and content creatorTommaso Cassissa– to stay up to date on all the oddities and don’t miss the previews, secrets and behind the scenes of the Italian Song Festival. From 7:30pm, each episode will be available via video streaming on discovery+ and on the TV Sorrisi e CanzoniYouTube channel and on all the main audio streaming platforms.

Vertical Music Contest
This year, TV Sorrisi e Canzoni will also be the official promoter in the area of Vertical Music, the 9:16 vertical format music contest that offers amateur artists a showcase in the world of music, giving them the chance to send their unreleased songs in vertical clips to be evaluated by an exceptional jury. On February 12 and 14, from 6:30pm to 7:30pm, Casa Sorrisi, accompanied by Diletta Begali – Social Host and Content Creator – and Marco Capretti – author and television personality -, hosts of the Vertical evenings, will welcome winning artists from last season, telling their experiences, making their successes heard and launching the opportunity for the entire community to register for the 2025 edition.

A new glass box: “Casa Sorrisi in Sanremo”
The Sorrisi glass box, which last year hosted the brand’s various social activities, returns this year in a completely new version: inside the garden of the prestigious Hotel Miramare, next to Villa Emma, an imposing two-storey structure will be set up, measuring over 500 m² and composed of 32 glass modules, created by Interproject with an interior design project by Studio Pisk. Thanks to the elevated architecture, transparency its proximity to the pedestrian area, people will be able to watch the arrival of all the guests from outside and follow the Sorrisi programme live through external monitors. The set-up and furnishings of the glass box will be the subject of a special episode that will be broadcast on the Warner Bros. TV channel. Discovery Home & Garden TV, will cover the detailed story from the conception to the construction of a real home.
This year the brand will also be inside the Villaggio Radio e Editori in front of the Sanremo Casino with a second structure, set up in collaboration with Fabuloso, where interactive activities for the public will be organised every day, from Tuesday to Saturday, including a special karaoke stand and an exclusive photo booth .

Exclusive content from Sanremo on Instagram, YouTube and the new profile on TikTok
This year, Sorrisi‘s programming, in addition to being on the brand’s Instagram and YouTube channels, will also land on TikTok with its new profile, and will come to life right inside the glass box which includes a large space for interviews and social games, a living area for the inevitable Caffè con il Direttore, and a special recording studio which will host episodes of the Sanremo Podcast every day. Finally, there will be corners set up for make-up and hair stylists, powered by Kiko Milano and Compagnia della Bellezza, a coffee area with Caffè Motta and a food area, with Food Network, which will record In cucina a Sanremo con Ruben every day from Casa Sorrisi, with Chef Ruben Bondì, which will be broadcast on Food Network from 23 February at 3pm.
Finally, during Sanremo week the entire Sorrisi.com website will be dedicated to the singing competition, with song lyrics, insights, score cards, lineups, evening reports and many other surprises.

Three special edition issues for the Festival
To celebrate the Italian Song Festival, Sorrisi will publish, as per tradition, three special edition issues entirely dedicated to the competition, with a total print run of 1.5 million copies. The first issue – on newsstands from tomorrow, Tuesday 4 February – will exclusively contain all the lyrics of the competing songs, together with the iconic cover shot of the entire cast of Sanremo 2025. On Tuesday 11 February, to coincide with opening night, the second issue will be available, featuring presenter Carlo Conti on the cover and containing the evenings’ line-ups and song lyrics. Tuesday 18 February will be the turn of the special edition dedicated to the coverage of the Festival week, with the cover dedicated to the winner, taken in the Sorrisi editorial office on Saturday night immediately after the announcement.

The League of Sorrisi at Fantasanremo
The highly anticipated Fantasanremo is also back and, this year too, will host the league customised by Tv Sorrisi e Canzoni. The brand thus confirms itself as a point of reference for music enthusiasts, actively involving its audience in the singing contest.

Partners
This year, numerous companies, engaged by Piemme, the exclusive concessionaire of TV Sorrisi e Canzoni and Mondadori Media, have decided to support Sorrisi with personalised partnership projects and activities that will be organised at its headquarters during the week.

Caffè Motta will give the editorial staff and their guests moments of relaxation for the entire duration of the Festival, KiKo Milano and Compagnia della Bellezza, in their respective corners inside the glass box, will put on make-up and prepare the guests for interviews and evenings during the Festival; Dacia will exhibit its Dacia Spring, a protagonist of Casa Sorrisi; Fabuloso with its scents will entertain and make all Sanremo residents “smell that perfume!”; SisalTipster will be a partner of the initiative that will provide projections on the winners and other statistics related to the festival; Calligaris, Luceplan, Perdormire, Valentini, Twills and Queeboo, will provide furnishings including sofas, armchairs, chairs, tables and designer lights for Villa Emma and for the exclusive areas of the glass box; finally Slide studio will provide the Puzzle elements: a modular structure, also luminous, perfect for creating plays of light and colour that give a playful and magnetic look to any environment.

ActionAid, with whom Sorrisi has started to collaborate in support of and to bring awareness to the central issues of the association since November 2024, will see a series of important initiatives during Sanremo week. Thanks to the support of the brand and artists, ActionAid will auction personal objects of the competing singers on Charity Stars. The latter will also be invited to sign a piece of Puzzle – the design modules designed and supplied by Slide – which will form a large light installation inspired by the theme of education.

TV Sorrisi e Canzoni was supported in the creation of the event by events production company Left&Right, which has collaborated with the brand for years in the organisation of Sanremo week.

TV Sorrisi e Canzoni is the reference brand for TV and entertainment lovers that reaches 2.6 million readers every month (source Audipress 2024/II), 3.8 million website users (source Audiweb mid-Aug/Oct 2024) and 1.1 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that includes the magazine, the website, social media, events and collateral products.

Below the Annex 3F on the purchases of Treasury Shares in January 2025 to service the Performance Share Plans.

There is only one way to stay updated on all the curiosities and not miss the previews, secrets and backstories of the Italian Song Festival: you have to follow “IL PODCAST DI SORRISI A SANREMO”, the new TV programme through which the brand that by definition “lives” the Sanremo festival every year like no one ever before, TV SORRISI E CANZONI arrives on REAL TIME for the first time.

“IL PODCAST DI SORRISI A SANREMO” will be broadcast on REAL TIME from Tuesday 11 to Saturday 15 February, at 7pm hosted by the director of Sorrisi Aldo Vitali with Lodovica Comello (presenter and actress) and Tommaso Cassissa (actor and content creator).
Then, from 7:30pm, each episode will be available via video streaming on Discovery+ and on the TV Sorrisi e Canzoni YouTube channel and on all main audio streaming platforms, including Spotify, Apple and Amazon Music.

Together with the hosts there will be many guests who will recount the highlights of the event, and comment on the performances of competing artists and songs, revealing many curiosities. As always, there will be no lack of exclusive backstories, moods and behind-the-scenes of the Festival most loved and talked about by Italians.

The TV programme “IL PODCAST DI SORRISI A SANREMO”, produced by Mondadori Media, stems from the success of thepodcast event that TV Sorrisi e Canzoni has dedicated to all fans of the Festival  and which now moves to Sanremo, the City of Flowers, with a daily programme.
In four episodes, to be watched and listened to on YouTube and on all streaming platforms, the Sorrisi podcast tells the story of the most famous Italian singing competition thanks to a series of unique anecdotes and backstories shared with exceptional guests, such as Rettore, Coma_Cose, Francesca Michielin and Alessandra Amoroso, star of the fourth episode on air today.

Mondadori Studios launches the ‘Senti Chi Legge‘ recruitment project. The initiative aims at enhancing vocal talent and passion for storytelling, offering the opportunity for anyone interested to become a new voice in the audiobooks of the Mondadori Group’s publishing houses.

The narrator plays a crucial role within an audiobook, and the emotional interpretation creates a unique and personal listening experience. A passionate reading can turn a story into an unforgettable journey and the voice can become the bridge from the written content directly to the listener’s heart.

This initiative offers all aspiring storytellers over the age of 18 the opportunity to apply, testing their vocal talent and ability to bring stories to life.

Participation is open to anyone who would like to get involved: an independently recorded audition can be sent through sentichilegge.it or using the recording studios, Mondadori Studios’ partners in this activity, free of charge, according to the procedures indicated on sentichilegge.it. Each participant will have the opportunity to demonstrate his or her skills by reading a song chosen from the listener’s favourite genres: Thrillers, Fantasy, Romance and Fiction.

The submission of applications will close on 12th February.

After an initial selection, an internal jury made up of experts from the audio and publishing world will identify 8 finalists, who will perform live on 26th February at the Teatro del Borgo in Milan, in front of an exceptional jury that will decide the winner.
The members of the judging panel will include actor and reader Francesco Montanari, author and content creator Davide Avolio and vocal coach and singer Annaluisa Giansante aka Anna Lu, accompanied by the godmother Martina Levato, book and audiobook reader, and presenters Edoardo Zaggia and Alberto Sacco.

Details on how to participate can be found at sentichilegge.it

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the Euronext Milan regulated market, in the period 27 – 31 January 2025, of no 52,500 ordinary shares (equal to 0.020% of the share capital) at an average unit price of €2.141658285714286 for a total amount of €112,437.06.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 24 April 2024, and as part of the purchase programme to service the Performance Share Plans underway, the start of which was approved by the Board of Directors on 13 November 2024 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383, on a daily basis:

Purchases in detail in the complete pdf.

AdKaora, the digital agency of the MarTech Hub of the Mondadori Group, a leader in mobile advertising, proximity marketing and full funnel solutions for brands and publishers, is enhancing its team with the aim of further consolidating its position as a reference point in a constantly evolving market.

“The inclusion of new strategic figures is crucial to strengthening our ability to face the challenges of a constantly changing market,” said Davide Tran, MarTech Director Mondadori Media. The creation of an increasingly integrated and cross-functional team will allow us to respond with greater agility and precision to the needs of brands, agencies, and publishers. These roles are essential for consolidating a structure that not only enhances the offering of multichannel solutions but also promotes synergy between the different areas of the company, with the aim of becoming increasingly widespread and responsive in meeting market demands. All choices and new hires made, in addition to being focused on the know-how and experiences gained by professionals over the years, are mainly linked to personal qualities and soft skills, which have always been an expression of the value that differentiates us in the market: Elisa, Sara, Marta, Miruna, Giulia and Alessio are the confirmation of our business strategy,” concluded Tran.

An enhanced Sales Team to enhance the multichannel offering 

The first change relates to Elisa Sergi, who takes on the role of Head of Agencies. Elisa will lead the sales team, optimising commercial strategies for media centres, with the aim of enhancing the multichannel offering of AdKaora and Hej!.

With 10 years of experience and a continuously growing career, Elisa has held key roles such as Sales Account for City News, Senior Sales Manager for Viralize, and Team Lead Sales for ShowHeroes Group. She worked closely with media centres and agencies, developing strong relationships and managing direct relationships with clients. Now, her focus will be to provide increasingly targeted solutions that can respond innovatively to market needs.

In an increasingly competitive sector, our ability to offer multichannel solutions represents a significant advantage. I am excited to put my experience to use in support of the sales team’s activities, optimising strategies for media centres, responding more precisely and in a personalised way to the needs of our clients,” commented Elisa Sergi, Head of Agencies at AdKaora.

In 2024, the sales team was strengthened with the addition of Marta Ammirati, part of the Key Account team, who manages AdKaora’s strategic clients, and Miruna Toader, a new Sales Account, responsible for helping to strengthen partnerships with direct clients, agencies, and media centres.

Focus on the publishing network: new members in the Publishers Team and strengthened leadership

AdKaora also welcomes Sara Saffioti as the new Head of Publishers – Italy. Sara brings with her an innovative vision and solid experience in managing strategic relationships with publishers. Her mission is to lead the development of new business opportunities and solutions for content monetisation, consolidating AdKaora’s role as a reference partner for the Italian market and opening new perspectives on international scenarios.

Throughout her career, Sara has gained significant experience in internationally relevant companies, including Teads, where she managed relationships with premium publishers in Italy, Google, where she consolidated her technological skills, and Evolution Group, where she contributed to the expansion in the Spanish market. Its international approach and ability to build valuable partnerships will be crucial for the expansion of AdKaora’s publishing activities.

I am excited to be part of such a dynamic team. My goal is to build and strengthen strategic partnerships with our publishing partners, providing innovative solutions to tackle a constantly evolving sector,” emphasized Sara Saffioti, Head of Publishers – Italy at AdKaora.

Alongside Sara, the publishing team strengthened in the second half of 2024 with the addition of Giulia Campbell and Alessio Castrichella, both Publisher Managers with key roles, focusing respectively on international development and a solid, targeted national presence.

GialloZafferano, the leading food media brand in Italy, made its debut at the winter edition of Fancy Food Show, one of the most important food industry fairs in the world, held in Las Vegas from 19 to 21 January.

The edition took place under the mark of Italian spirit. In fact, Italy was chosen as Country Partner for the fourth time. This is an absolute record for the trade fair, reflecting the importance of the Italian culinary culture around the world, values that GialloZafferano has always embodied in its DNA, offering new growth opportunities for companies in the sector.

The involvement of GialloZafferano was made possible by a partnership – which will continue throughout 2025 – with Universal Marketing, an agency that supports Italian businesses in organizing their participation in the most important world expos, even preparing the exhibition area. With the success of the edition that just ended in Las Vegas, work has already begun to plan content and activities for the brand’s participation in the Summer Fancy Food Show.

THE WINTER FANCY FOOD SHOW

After collaborating the 2024 summer edition, GialloZafferano was also the media partner of the Italian Pavilion for this edition. With about 1,000 m² and 101 stands, it is the largest international exhibition area at the fair, showcasing the best of Italian companies in the food industry and the regions of Piedmont, Calabria and Sicily.

Together with Zenzero, the Mondadori Media talent agency dedicated to the world of food, GialloZafferano starred in over 10 live show cooking events, enlivening the First Taste Experience area and Lounge Italia, promoted and organized by ICE (Italian Trade Agency) at the centre of the Italian Pavilion. The team of food creators and chefs was of absolute quality and prestige, with Aurora Cavallo (@CookerGirl), who spoke at the opening press conference, Alessandra Ciuffo (@FlavorsbyAlessandra), Bilena Settepani (Settepani Bakery, New York), Lulù Gargari (Resident Chef Creator, GialloZafferano) and Silvia Barban (Executive Chef and co-owner of LaRina restaurant, Brooklyn), present during the fair in Las Vegas.

During the three days of the exhibition, more than 30 original content items were created and shared through GialloZafferano Loves Italy (@giallolovesitaly), the social media account dedicated to an international audience, which currently has more than 30 million cooking followers in foreign markets.

PROJECTS FOR 2025
Throughout 2025, GialloZafferano will continue use its website and social media channels to recount the ways in which Italian cuisine is increasingly permeating the eating habits of American consumers. A rich schedule of new social media series is already planned to explore traditions and new trends, emphasizing the quality of Italian ingredients. This exciting journey of discovery will carry us up to the most important event of the year: the Summer Fancy Food Show, scheduled from 29 June to 1 July 2025 in New York. At the event, GialloZafferano will present itself as a sounding board for Italian brands looking to enter the American market or further strengthen their position. GialloZafferano, the best loved Italian food media brand and ambassador of Italian cuisine around the world, will continue to listen and recount Italian taste, bringing the unique characteristics of Italian products and cuisine to the sensitivity of the American public. In fact, its participation in other important events on the Italian food industry calendar will soon be announced.

GialloZafferano is the leading food media brand in Italy. Half of Italians cook with GialloZafferano online, which reached over 25 million people in November 2024 (Comscore, Multi-platform digital audience). With a fanbase of 72 million followers, it ranks among the top food media brands in the world on social platforms (source: Shareablee-Comscore and Social Insights). It has feasible content accessible to everyone, serving people at all times of the day and across all channels, from the Internet to social media, from its app to smart devices, from its magazine to books and even local events.

Zenzero is the exclusive talent agency managing the best food creators in the Italian digital landscape. Stemming from a collaboration in late 2022 between GialloZafferano, One Shot Agency and six of the top food creators in the Italian digital landscape, it has reached over 43 million followers and over 50 million video views. Zenzero Talent Agency is a new point of contact between an extraordinary hub of creators and brand partners whose goal is to establish effective communication pathways that respond to the growing need of brands to intercept the passions, values and new language of Generation Z.

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the Euronext Milan regulated market, in the period 20 – 24 January 2025, of no 49,640 ordinary shares (equal to 0.0189% of the share capital) at an average unit price of €2.116313658 for a total amount of €105,053.81.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 24 April 2024, and as part of the purchase programme to service the Performance Share Plans underway, the start of which was approved by the Board of Directors on 13 November 2024 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383, on a daily basis:

Purchases in detail in the complete pdf.