2025

Mondadori Store, the largest network of bookstores in Italy, arrives in the San Martino2 shopping centre in Novara, with a new shop dedicated to the world of books and entertainment.

The new Mondadori Bookstore, which will be inaugurated tomorrow, will open on the ground floor, between the centre’s two main entrances, which represents, not only for the city of Novara, but for the entire province, an important commercial reference space.

The directly managed bookstore expands the already extensive Mondadori Store network in the area with two other franchise Bookstores in Novara and one at Vicolungo The Style Outlets.

“We are delighted to announce the opening of a new direct bookstore with which we are strengthening the presence of Mondadori Store in Novara and the province,” said Carmine Perna, managing director of Mondadori Retail. “The San Martino2 shopping centre is an area of great interest to us, in line with our strategy of spreading culture and promoting reading, creating more and more meeting points and cultural strongholds in the area. In this way, we’re offering local readers an additional reference point for the world of books, with a special focus on young people, who are among the main frequenters of the shopping centre,” Perna concludes.

The new Mondadori Bookstore in the San Martino2 shopping centre covers an area of 170 square metres with a catalogue of more than 10,000 titles, from great classics to best sellers, including various fiction and non-fiction books. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most curious stories, and the Just Comics department dedicated to the manga and comics phenomenon. Expanding the bookstore’s offerings are also areas dedicated to #BookTok for the new generation of readers, as well as stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in the San Martino2 shopping centre also serves online readers: customers can be updated via the Instagram page. In addition, they will be able to get in touch with the library through the digital services of Mondadoristore.it to check the availability of a book, order it, pick it up in store or have it shipped to their home, choosing from a catalogue of over 1 million titles. The bookshop also offers telephone ordering services to all customers.

The new Mondadori Bookstore is part of the ongoing renewal and development plan of Mondadori Store, the most extensive network of bookshops in Italy, with more than 500 sales outlets spread from large cities to smaller towns. A cultural stronghold active throughout the country, online with the e-commerce site Mondadoristore.it and the book club formula, through a proposal that combines books – always at the heart of the offer – with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Ugo Porzio Giovanola – San Martino2 Shopping Centre, 7, Novara, NO
Hours: Mon 10am – 8pm — Tue-Sun 9am – 8pm
Tel: 0321.1649300
E-mail: libreria.novarasanmartino2@mondadori.it
IG

‘The WOMderful Inclusive Fashion Show by Benedetta De Luca’ was held today during MILANO FASHION WEEK. The first fashion show to combine fashion and inclusion, this event is dedicated to enhancing and celebrating all of women’s unique features.

The initiative was developed by Benedetta De Luca — Gender & Inclusion Editor at The Wom, disability advocate and spokesperson for issues relating to inclusion — and was promoted and produced by The Wom, the digital magazine of reference for the younger generations, with the support of the City of Milan and the Camera Nazionale della Moda Italiana.

‘On behalf of the City of Milan,’ said the Councillor for Labour Policies and Economic Development, Alessia Cappello, ‘we are proud to support a project like this, which combines fashion and inclusion, conveying an important message for the fashion world and for the younger generations, i.e. that beauty and elegance have no boundaries, perimeters, or barriers of any kind.’

‘We are happy to support initiatives of this sort during the Milan Fashion Week. For years we have conducted numerous projects and events aimed at making the fashion industry more inclusive,’ said Carlo Capasa, President of the Camera Nazionale della Moda Italiana. ‘It is one of the pillars of the Camera Nazionale della Moda Italiana, which drafted its D&I Manifesto with guidelines for the sector in 2019. I thank The Wom and Benedetta De Luca for their passion and vision, which are an important example and a valuable stimulus for us all,’ President Capasa concluded, opening the event.

‘This event aims to be a step towards a future where no one should ever feel invisible, because we all deserve to shine and exist fully, without ever feeling out of place,’ said Benedetta De Luca, Gender & Inclusion Editor of The Wom. ‘It is essential that each of us can express ourselves authentically. Each of us has the right to feel seen, recognised, and valued, unconditionally and without having to fit into predefined patterns. I would like to thank the City of Milan and the Camera Nazionale della Moda Italiana for believing in a project that is capable of conveying and spreading a message of inclusion and sensitivity, issues that are very dear to us and which I also experience personally,’ Benedetta De Luca concluded.

Fashion that lights up every unique feature

The collection by Benedetta De Luca showcased not only dresses, but also stories.
Each fabric was chosen to enhance movement and fluidity. Each cut is designed to fit the body, not the other way around. Silk intertwines with bold textures, and details and precious fabrics play with light, enhancing each movement and turning it into a statement of authentic beauty.
This collection is a manifesto of boundless elegance, unmeasurable sensuality, and pride that does not ask for permission to exist. It is proof that fashion can be inclusive without sacrificing sophistication, that every person has the right to shine and be represented, that elegance consists of character, presence and identity, regardless of one’s body, age, cultural and religious background or disability. Change is here. Fashion welcomes, celebrates, illuminates. In the collection designed by Benedetta De Luca, every person has the right to shine.

A talk to promote uniqueness

‘The WOMderful Inclusive Fashion Show by Benedetta De Luca’ ended with a talk entitled ‘Fashion that Lights Up Every Unique Feature.’ The talk focused on how inclusive fashion is changing the collective imagination and stimulating greater self-acceptance. It also addressed the way in which inclusive fashion can profoundly influence social perceptions and break down barriers, starting with architectural ones.
Speakers included: Alessia Cappello, Councillor for Labour Policies and Economic Development for the City of Milan; Francesca Bonetti, Assistant Professor HEC Montreal focusing on innovation culture and markets; Giulio Marrucci, Marketing & Trade Marketing Lead with Unilever Personal Care; Benedetta De Luca, Gender & Inclusion Editor of The Wom and disability advocate; Daniela Cerrato, Marketing Director with Mondadori Media. Moderator: Valentina Lonati, Culture Editor of The Wom.

15 unconventional models on the runway

The stars of ‘The WOMderful Inclusive Fashion Show by Benedetta De Luca’ included 15 unconventional models, who brought an emotional story to the runway wearing creations by Benedetta De Luca, an expert in inclusive fashion.

The event focused on women from all over Italy with different backgrounds and features, supporters of respect for all cultures and religions — in short, champions of the authentic expression of their own identity beyond any stereotypes. This mosaic of stories helps to redefine the concept of beauty representation, from real life to the runway to the media, because inclusion consists of multiple shades.

Each of the 15 exceptional models represents a story and an identity that deserves to be told:

• Giulia D’Aloia, a content creator and student from Varese, recounts the world of women through videos that highlight the women of today and yesterday, remembering figures who have made history;
• Elisabetta Rossi, a charismatic and exuberant model from Vicenza, was born with a hearing impairment. She expresses her personality with charisma and naturalness, showing that communication goes beyond words;
• Anna Fusco, a singer, actress, artist, coach and model from Rome, brings a blend of art and innovation to the stage, proudly wearing a robotic arm that naturally becomes part of her unique expression;
• Valeria Scommegna, a young woman who has achieved her dream of becoming a teacher, is originally from Puglia but lives away from home, trying to convey the value of inclusion to her students;
• Gaya Cuppone, a content creator and model, works in the fashion industry, conducting a dialogue about invisible illnesses with style and awareness;
• Margherita Tercon, from Rimini, is co-creator with her brother and partner of an artistic project consisting of sketches, performances and videos that tells about autism;
• Anna Maisetti, 37, is a content creator and body positive model who has created the largest international community on lymphedema. She uses style and irony to combine information and fashion, promoting awareness and self-acceptance;
• Giulia Ludovica Scarpato, a graduate in philosophy and communication, is from Naples and loves to discover the world. As she always says: ‘My wheelchair is not a limitation, but the means that allows me to engage in my passions and travel’;
• Christine Puglisi, one of the most influential voices in body positivity activism and fighting all forms of bullying and discrimination. Her motto? #Lamodaèpertutti (#Fashionisforeveryone);
• Jessica Senesi, a content creator, actress and activist both online and offline, proudly and authentically shares her journey of self-determination and transition;
• Aida Diouf Mbengue, whose background combines Senegal and Italy, is a content creator and activist who celebrates inclusion and the beauty of cultural diversity;
• Rita Rinaldi, a student from Puglia in her third year of Movement Science at the University of Ferrara, is passionate about sports and movement as tools of expression and personal strength;
• Lucia Della Ratta, an economist and albino model, embodies an ethereal charm and radiant beauty, a symbol of grace and elegance;
• Vincenza Di Noia, a fashion design student from Puglia, has a strong passion for fashion, with a special focus on adaptive fashion. Due to her disability, she experiences this need first hand;
• Benedetta De Luca, originator of the event as well as creator of the garments in the collection.

Trame di autenticità

The final piece in Benedetta De Luca’s collection was originally a white swath of fabric, a symbol of inclusion and authentic beauty that ultimately takes shape, ‘colour’ and meaning through collective participation. This garment tells the story of every person, through contributions from the models and everyone wishing to participate through The Wom’s social profiles. Each element included in the garment represents a story, a nuance, a message — a way of collectively building a shared narrative of inclusion and uniqueness.
Elisabetta Rossi wore this latest symbolic creation. This white dress, called ‘Trame di autenticità’, was made in collaboration with Dove, the exclusive partner of the event, which has been committed to celebrating and supporting authentic beauty in all its forms for more than 20 years.

Live and on social media

“The WOMderful Inclusive Fashion Show by Benedetta De Luca”, after the live coverage, will also be available on www.thewom.it.
Live coverage included stories and reels with videos on @thewom and @benedetta_deluca’s Instagram profiles, interviews with the models, and behind-the-scenes footage of the event.

The Wom’s commitment continues

The fashion show is part of a broader ongoing project. Since its inception, The Wom — which is celebrating its 3^rd anniversary — has actively promoted the values of authenticity and acceptance. This also comes through constant listening and interaction with a continuously growing community (currently numbering 10 million followers) that views The Wom as a place for authentic representation and discussion. The Wom will continue to create a space where it is possible to ask questions, receive information and feel heard while offering stimuli, support, and opportunities for collective growth on a daily basis.

‘The WOMderful Inclusive Fashion Show by Benedetta De Luca’ was created in collaboration with Power Talent Agency, which exclusively manages young talent with a particular focus on lifestyle, beauty, wellness and fitness.

The initiative also benefits from a collaboration with two excellent technical partners who made the looks even more womderful: Astra Make-Up did the make-up for the models walking the runway, while Wella Professional was in charge of hair styling.

Benedetta De Luca
Benedetta De Luca, disability advocate and Gender & Inclusion Editor of The Wom, promotes an idea of authentic and inclusive beauty through her social channels (nearly 150,000 followers on Instagram and more than 470,000 on TikTok). She earned an Executive Master’s in Disability Management from the University of Cassino and is the author of ‘Life as a Little Mermaid’ (Sperling&Kupfer).

The Wom
The Wom is a social magazine dedicated to the younger generation of women. It recounts real stories promoting self-acceptance and reaches more than 10 million unique users every month (Social Incremental Reach Comscore). It is a reference for the younger generations on Instagram. With a total fanbase of 10 million followers, the community encourages dialogue with a respectful tone of voice (source: Social Insights January 2025).

Power Talent Agency
Power Talent Agency is a talent agency by Mondadori Media that exclusively manages a roster of 26 creators, with a total audience of nearly 20 million followers. The agency stands out for its ability to develop innovative and unconventional communication initiatives, both online and offline, focusing on the strength and uniqueness of each creator by connecting sponsor brands with the target audience, creating valuable projects.

2025 is a truly special year—no, a Squeaktastic one! This year, our publishing house, Piemme, is celebrating 25 years of incredible success with none other than Geronimo Stilton.

Created by Elisabetta Dami, the beloved mouse journalist has become a global phenomenon, capturing the hearts of millions of young readers with his funny, clever, and exciting adventures. An Italian success story, Geronimo Stilton has been translated into 52 languages and has sold over 187 million copies worldwide! In Italy alone, a Geronimo Stilton book is sold every minute! 

But What’s His Secret? Without a doubt, Geronimo Stilton’s magic lies in his universal language, one that speaks to fundamental values like friendship, empathy, kindness, respect for others and the world around us, and loyalty. But that’s not all! His adventures take readers across time and space, from ancient worlds to realms of pure imagination, always alongside a group of unforgettable characters from his hometown of New Mouse City. Over the years, young readers have grown to love and cherish them, including his sister Thea (also the author of many bestselling books, most of which star the beloved Thea Sisters), his cousin Trap, his nephew Benjamin, and his niece Trappy. And let’s not forget his friends, like Ficcanaso Squitt, Rebella Strong and Ficcagenio Squitt! Surrounding Geronimo is a true community of friends and family.

“For 25 years, we’ve shared the same passion, the same excitement, and the same joy in bringing the love of reading and imagination to our young readers,” says Elisabetta Dami. “Kids see me as the ‘Mum of Geronimo Stilton’—and even today, that touches my heart just as much as it did the first time. I see it as a sign of deep affection and trust, which inspires me to keep going with the same love… for the next 25 years!”. “But what’s our secret? Caring deeply about our young readers, listening to them, and sharing fundamental, universal values, helping guide them as they grow, in Italy and around the world,” Dami concludes.

Geronimo Stilton and his friends have explored countless topics in their adventures, but one is particularly close to his heart—because it’s more than just a theme; it’s a fundamental right that everyone should strive to protect, especially for children: happiness.

To celebrate this milestone anniversary, the famous mouse journalist has decided to make happiness the central theme of all activities in 2025. With the support of bookstores, fairs, festivals, schools, and many dedicated local partners, Geronimo will spread his message of happiness across Italy, from south to north, through a series of special events that explore this precious theme in all its many forms. Children will have the chance to meet Geronimo Stilton in person—fur and whiskers included—hear him tell his adventures firsthand and even shake his paw! And thanks to the new initiative “Tell Geronimo!”, young readers will become the true stars of these events. Geronimo’s goal is to collect thoughts of happiness, hopes, and the little (and big) joys of everyday life from all the kids who take part. If they wish, they can leave a message, a note, or even a letter—”Tell Geronimo!” will be a way to listen and share, two values that brighten Stilton’s world.

Starting in Messina, on the 19^th of February Geronimo will meet with five local schools, the famous mouse journalist will set off on a happiness-filled journey across Italy. His squeaktastic tour will take him to Rome and Lazio, Calabria, Puglia, Tuscany, and Piedmont—just to name a few stops—where he will meet thousands of children and share songs, reflections, important messages, readings, emotions, and fascinating insights related to his books and those of his sister, Thea Stilton.

This year, once again, Geronimo Stilton and Thea Stilton will stand out in the Italian (and international) publishing scene with fun and captivating stories that are not only entertaining but also full of educational value—guiding young readers on a journey of discovery, both through the world around them and through exciting imaginary realms.

Some of the most exciting new releases in the first half of the year include My Day with Lucy (in bookstores on February 25^th), a time-traveling adventure with Geronimo alongside the Australopithecus Lucy; Captain Lupita, a brand-new series by Thea Stilton featuring an all-female pirate adventure; Time Travel: Great Inventions, a journey through history to discover the inventions that have improved humanity’s way of life; and a special book dedicated entirely to the theme of Happiness, coming in May.

And finally, one last surprise: to celebrate this milestone anniversary, Geronimo Stilton will have a brand-new, special logo accompanying him

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the Euronext Milan regulated market, in the period 17 – 21 February 2025, of no. 52,500 ordinary shares (equal to 0.020% of the share capital) at an average unit price of €2.153758285714286 for a total amount of €113,072.31.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 24 April 2024, and as part of the purchase programme to service the Performance Share Plans underway, the start of which was approved by the Board of Directors on 13 November 2024 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014). 

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383, on a daily basis:

Webboh, il media di riferimento delle new generation, è volato per il terzo anno consecutivo al Festival di Sanremo, dove ha fatto vivere alla sua community un’esperienza unica e in prima linea della kermesse. Novità di questa edizione, il “Webboh Van Studios”, un progetto on the road in collaborazione con Astra Make-Up, beauty brand Italiano con 35 anni di expertise, che ha unito musica, bellezza e divertimento live.

IL WEBBOH VAN STUDIOS HA TINTO DI ROSA SANREMO
Per tutta la settimana le strade della cittadina ligure si sono colorate di rosa grazie a un Van completamente personalizzato che fin dal primo giorno ha catturato l’attenzione di migliaia di persone. A bordo del “Webboh Van Studios” sono saliti cantanti e personaggi del calibro di: The Kolors, Clara, Sarah Toscano, Serena Brancale, Sal Da Vinci, Alessandro Cattelan, Mariasole Pollio e il vincitore delle “Nuove Proposte”, Settembre.

Sul Van, anche i creator più amati dalla community che hanno animato i profili social di Webboh con contenuti originali, giochi e tante interviste ai protagonisti della 75ª edizione del Festival. Un nome su tutti: Lisa Luchetta, creator vincitrice della categoria “Teen idol” ai Webboh Awards 2024, che ha condotto la rubrica Red Flag o Green Flag?. E poi giochi, challenge, consigli beauty che hanno fatto vivere momenti esclusivi alla community del brand.

NUMERI DA RECORD SUI SOCIAL
I profili social di Webboh hanno realizzato a oggi 33 milioni di reach, 23 milioni di video views e oltre 6 milioni di interazioni complessive.
Il sito Webboh.it, grazie alla pubblicazione continua di news, curiosità e retroscena, ha totalizzato 4 milioni di pagine viste, più del doppio rispetto all’edizione 2024.
La copertura digital ha potuto contare su oltre 180 contenuti su Instagram e TikTok, YouTube, Snapchat, web, tra post, news sul sito e video esclusivi.

GIOCHI, MUSICA E ATTIVITÀ BRANDED
Ai cantanti in gara, saliti a bordo del Webboh Van Studios, è stata donata un’edizione straordinaria (e personalizzata) di Webboh in versione stampata. Graditissimo anche il manifesting kit, ideato da Webboh per augurare buona fortuna agli artisti: all’interno, oltre al palosanto e a una frase “mantra” personalizzata per ciascun artista, anche le ultime novità targate Astra Make-Up.

Grande successo anche per il racconto live e sui social delle serate del Festival con la rubrica What’s up in Sanremo: protagonisti gli amatissimi volti di Webboh, Arianna Madonna e Claudia Mariani, che hanno aggiornato il pubblico da casa su quanto avveniva dentro e fuori dal Teatro Ariston. Con loro a bordo del van, Daniele Batella, Senior Global Make-Up Artist & Art Director Astra Make-Up, che ha accolto i più fortunati tra il pubblico per un tocco di glow e un veloce make-up retouch.
Il giorno di San Valentino è stato reso ancor più speciale grazie all’Astra Secrets: format divertente che ha permesso ai partecipanti di ricevere un prodotto esclusivo firmato Astra Make-Up. Inoltre, per tutta la settimana, due hostess hanno presidiato la cittadina accompagnate da un gigantesco pallone di Astra Make-Up & Webboh, consegnando gift come prodotti make-up e skincare.

LA SURVEY DI WEBBOH LAB E LA CONTROCLASSIFICA
Come ogni anno, Webboh Lab, il primo osservatorio permanente sulla Gen Z nato dall’incontro di Webboh con l’istituto di ricerca Sylla, ha invitato la community a partecipare a una survey dedicata al Festival di Sanremo a cui hanno aderito, tramite i social, quasi 27mila giovani in meno di 48 ore.
Per i votanti della community di Webboh, già venerdì 14 febbraio, non c’erano dubbi:  il vincitore della 75a edizione del Festival della Canzone Italiana, è Olly, il giovane cantautore genovese che ha portato sul palco dell’Ariston la canzone “Balorda nostalgia” e che poi si è rivelato il vero vincitore del Festival.

Questa la top five per la community di Webboh:

1 Olly – “Balorda nostalgia”
2 Rose Villain – “Fuorilegge”
3 Irama – “Lentamente”
4 Giorgia – “La cura per me”
5 Gaia – “Chiamo io chiami tu”

Dalla survey di Webboh Lab è emerso anche che il 60% dei giovani partecipanti ha apprezzato molto il Festival e l’82% di loro ha seguito l’evento in tv. Inoltre,  il 60% ha dichiarato di preferire la conduzione di Amadeus che ha guidato le ultime  cinque edizioni del Festival (dal 2020 al 2024) rispetto a quella fatta quest’anno da Carlo Conti.

WEBBOH IN TV
Webboh è stato ospite della trasmissione di Rai 1 La volta buona, condotta da Caterina Balivo: Arianna Madonna e Claudia Mariani, in collegamento dalla città dei fiori, hanno annunciato in anteprima la classifica (parziale) dei cantanti in gara, quella che già vedeva Olly al primo posto nelle preferenze della community.

Il progetto “Webboh Van Studios” è stato realizzato in collaborazione con NemoHub di Simona De Melas e l’agenzia “Tutt’appost”. 

Webboh è il media di riferimento della GenZ. Nato ad aprile del 2019, da febbraio 2023 è parte di Mondadori Media. Conta attualmente una fanbase tra TikTok, Instagram, Youtube e Whatsapp di oltre 4,5 milioni di follower di cui il 70% under 24, un sito Web da 3 milioni di utenti unici mensili (fonte: Audiweb ultimo trimestre 2024). È nella top ten dei media italiani più influenti sui social, nonché il primo in target Generazione Z per engagement e video views (fonte: Classifica Top Media Italiani di Prima Comunicazione realizzata da Sensemakers). L’attualità, l’autenticità e l’interesse suscitato dai contenuti è garantito dal modello editoriale bottom up: la community è coinvolta in ogni parte del processo creativo.

Webboh Lab, nato dall’incontro di Webboh e l’istituto di ricerca Sylla, con direttore scientifico il professor Furio Camillo, è il primo Osservatorio Permanente sulla Gen Z. L’impegno da parte di Webboh Lab è quello di raccogliere la voce delle nuove generazioni, di indagare e di approfondire i temi trattati per portare sul tavolo di chi prende le decisioni per loro, gli adulti di domani.

AdKaora, the Mondadori Group’s digital company, has completed the process of incorporating Adgage, a Spanish agency operating in mobile advertising in Spain, Portugal and Latin America, which has been renamed AdKaora S.L..

The rebranding of Adgage – which has seen significant market growth in recent years – represents a strategic step for AdKaora, which to all intents and purposes has become an international digital agency offering full-funnel cross-country advertising solutions.

“The name change from Adgage to AdKaora is not just a matter of rebranding but a concrete expression of our strategic vision: to combine the expertise of over 80 professionals, the use of advanced technologies and a global advertising network of premium publishers to offer our customers innovative solutions. This step marks a crucial moment in our international growth path,” commented Davide Tran, MarTech Hub Director of Mondadori Media.

“Since its inception more than 11 years ago, Adgage has been a benchmark in mobile advertising in Spain. We are very proud of the path we have travelled and the contribution we have made to the growth of Mondadori Media. Our name change to AdKaora represents the creation of an international player in the digital advertising industry, an expansion to which our team wants to make a significant contribution,” remarks Gonzalo Guzmán, founding partner of Adgage and Co-CEO AdKaora Spain.

With the new structure, AdKaora’s international network of more than 600 premium publishers in Italy, Spain, Portugal, Germany and Latin America has been strengthened, ensuring ever broader coverage that is rapidly growing beyond Europe’s borders.

The company remains focused on the development of high-performance mobile advertising strategies for advertisers, as well as on the creation of innovative next-generation advertising formats, display and video, always ensuring the best user experience.

The goal is cross-cutting and multifaceted in all countries: to create value for brands and their communication projects, to ensure the best market KPIs through strategic use of data and artificial intelligence, to optimise campaign results and to maximise publishers’ advertising revenues.

AdKaora is therefore confirming its ambition to continue expanding internationally thanks to an approach that combines creativity, technology and measurable results.

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the Euronext Milan regulated market, in the period 10 – 14 February 2025, of no 52,500 ordinary shares (equal to 0.020% of the share capital) at an average unit price of €2.1472021 for a total amount of €112,728.11.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 24 April 2024, and as part of the purchase programme to service the Performance Share Plans underway, the start of which was approved by the Board of Directors on 13 November 2024 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383, on a daily basis:

Purchases in detail in the complete pdf.

A very successful Opening Party, one with which TV Sorrisi e Canzoni, the leading brand in the entertainment world, kicked off a week full of emotions, music and entertainment together with the protagonists of the Sanremo Festival.

To celebrate the start of the most awaited singing competition in Italy, a group of more than 350 guests who accepted Sorrisi‘s invitation, including artistic director and conductor Carlo Conti, competing singers, the presenters of Prima e DopoFestival and many personalities from the world of entertainment. An unforgettable event that took place on Sunday 9 February, dedicated to music and exciting moments of sharing.

MORE THAN 350 EXCEPTIONAL GUESTS

The Festival’s unmissable participants: Achille Lauro , Bresh, Brunori Sas, Clara, Coma_Cose, Francesco Gabbani, Francesca Michielin, Gaia, Giorgia, Joan Thiele, Lucio Corsi, Marcella Bella, Noemi, Olly, Rkomi, Rose Villain, Rocco Hunt, Sarah Toscano, Shablo with Joshua and Tormento, Serena Brancale, Simone Cristicchi, Tony Effe, The Kolors, Willie Peyote.

Alongside them are many personalities from the world of entertainment, TV and music, including: the hosts of Prima e DopoFestival Bianca Guaccero, Mariasole Pollio, Gabriele Corsi, Alessandro Cattelan; Lodovica Comello and Tommaso Cassissa who, from Tuesday to Saturday, will be behind the microphones of the “Sorrisi a Sanremo Podcast” together with the director of TV Sorrisi e Canzoni, Aldo Vitali.

There were many emotions during the Opening Party, which began with the ribbon cutting with which Aldo Vitali, together with Carlo Conti, Antonella Clerici and Gerry Scotti kicked off the evening and inaugurated Casa Sorrisi, which will host the editorial staff of the brand throughout the Sanremo week.

“It is a source of great satisfaction and pride for us at TV Sorrisi e Canzoni to be a point of reference not only for the public, but also for the many artists in the entertainment world who, every year, affectionately respond to our invitation and celebrate, with us, the music and energy that an extraordinary event like the Sanremo Festival brings with it,” said Aldo Vitali, director of TV Sorrisi e Canzoni.

Chi, the most-read gossip magazine in Italy dedicated to stories of the most beloved personalities, is moving this year to the heart of Sanremo to keep its audience – nearly 1.5 million readers and 1.1 million followers on social media – up to date on the most exciting moments and the most thrilling scoops of the 75^th edition of the Festival.

From 11 to 16 February, the magazine run by Massimo Borgnis will organise a varied daily schedule of content with journalists Azzurra Della Penna, Carmen Pugliese, Valerio Palmieri and beauty editor Alessandra Pappalardo. A schedule packed with stories related to the singing competition and enriched by interviews with competing artists and stars of the entertainment world – guests of the exclusive lounge of Casa Chi

A great new feature this year is Chi’s location in the special glass box of Monkey’s Radio, located in the Radio Village in front of the Sanremo Casino. Here, every day from Tuesday to Saturday, during the programme Chi c’è a Festival, hosts Alice De Bortoli and Alan Congiuri will interview journalists who will bring to the microphones of Monkey’s Radio facts, characters, style, and trends, but above all the secrets and scoops behind the scenes of the Italian Song Festival.

Among the many initiatives planned is the participation of partner SYM – the Italian branch of the Taiwanese multinational Sanyang Motor Co. Ltd, a leading company in the production of two and four-wheeled vehicles – who will accompany the exclusive scooter Gilberto Savini, social face and ambassador of the brand, in search of scoops and the coolest parties in the city of flowers among the city’s narrow streets.

Another appointment not to be missed is the Commenta Look column in collaboration with IUAD Academy, during which journalists from Chi will comment together with aspiring stylists on the looks of the artists and celebrities who will take to the stage at the Ariston.

Piemme, exclusive concessionaire of Chi for magazine and socials, has played a crucial role in the development of these two brand integration projects for the 2025 edition of the Italian Song Festival.

Chi, the most read weekly magazine in Italy, with an audience of 1.5 million readers and 1.1 million followers on Instagram and Facebook (Source: Audipress 2024/I and FB and IG Insights), tells the stories of the most loved and followed personalities by the public, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The care for the quality of photographic images, the constant search for news, and above all its exclusive and trusting relationship with celebrities are what make the magazine unique. Established right from the start through an absolutely original formula for Italy, Chi combines the stories of “natural protagonists” with spaces dedicated to fashion and beauty.

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the Euronext Milan regulated market, in the period 3 – 7 February 2025, of no 52,500 ordinary shares (equal to 0.020% of the share capital) at an average unit price of €2.17849829 for a total amount of €114,371.16.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 24 April 2024, and as part of the purchase programme to service the Performance Share Plans underway, the start of which was approved by the Board of Directors on 13 November 2024 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383, on a daily basis:

Purchases in detail in the complete pdf.