2025

AdKaora, an international digital agency with full-funnel advertising solutions in the MarTech hub of the Mondadori Group, has signed an exclusive agreement with Haiku Technologies, the leading IoT advertising platform in Italy for pharmacies, thus entering the pharma retail media sector.

The aim is to plan advertisements on screens situated in premium pharmacies, benefiting from expanded media through integration with other channels involved in retail media campaigns, whose advertising market share has grown in recent years.
Positioning of the ‘pharmacy’ sector has also evolved significantly in recent years, becoming a ‘service pharmacy’ and expanding its operations beyond dispensing medicines.

Through the proprietary Addendo Pharma circuit, the digital network of Haiku Technologies, AdKaora and the MarTech hub of Mondadori Group are adding an important element to proprietary advertising solutions, delivering content to a target that is already present at points of sale and inclined to product conversion.

Furthermore, it draws on systems installed in more than 200 independent and municipal pharmacies and health product shops, for a total of approximately 5.6 million passes and more than 18 million contacts per month. This is an opportunity for brand visibility, taking advantage of the exclusive positions of the screens inside the stores, where significant daily traffic is recorded.

Valerio Ginnasi and Giuseppe Facente, respectively Co-Founder and Managing Director of Netmedialick – Haiku Technologies, comment: ‘Through synergy between Haiku and AdKaora, retail media in the pharma sector is evolving, combining IoT technology, intelligent data and multi-channel advertising strategies. Through the Addendo Pharma circuit, brands can communicate in a targeted, contextualized way, further influencing the purchasing process at the most strategic moment. By integrating AdKaora services and technology with our Addendo Pharma platforms, brands can measure the impact of their campaigns, optimizing ROI and offering solid, timely data on sales related to each individual product due to our IoT system “ADBox”. This multichannel approach transforms turns pharmacies into hubs for interaction between brands and consumers, enhancing the customer journey and strengthening the link between the physical and digital worlds.’

Davide Tran, CEO of AdKaora, goes further: ‘Even for the pharmaceutical sector, innovation starts from understanding customer behaviour, personalizing content and relationships, and using data intelligently to improve business strategies. This is why advertising solutions such as retail media can really make a difference in delivering content that is highly relevant to individual pharmacies while gathering timely customer insights. Together with Haiku, we will be active at premium pharmacies nationwide, with the goal of continuously expanding the network of screens, and we will oversee retail media in the pharma channel with a multi-channel approach tied to different campaign objectives. Above all, we will enhance drive to store by influencing product consideration and conversion more directly, fully exploiting the effective micro-moment. Last but not least, we could give all brands a real boost in sales, that is, the real ROI of our activity, an aspect that makes us unique on the market.’

Media planning relates to real-time monitoring of certified passes, reporting on the possibility of integrating sales data at the individual point of sale and post-campaign analyses conducted using Haiku’s proprietary IoT technology ‘AdBox’, which allows the impact of the campaign on sell out to be measured, with a tangible effect of advertising on sales.

This makes it possible to enhance in-store communication, influence purchasing decisions, further personalize promotions, and differentiate communications on a fine scale, down to the individual point of sale.
The mass of data collected on consumers and actual presence in stores thus enriches and fuels AdKaora’s expansion of proximity marketing, with the goal of drawing on the clusters identified to further stimulate drive to store in a multi-channel perspective.

In fact, circular and multi-touchpoint coverage (displays, rich media, push notifications, social networks, Stocard, digital out of home) is offered to create exclusive offline experiences and increasingly innovative digital opportunities.

Francesca Michielin is the star of the third episode of “Il Podcast di Sanremo”, the first event podcast dedicated to the history of the Festival, created by TV Sorrisi e Canzoni, a leader in the entertainment world.

The young singer-songwriter, competing this year, relived the highlights of Italy’s most famous singing competition from 1995, the year of its inception, to 2016 when she competed for the first time. She is joined by the usual presenters Aldo Vitali, director of TV Sorrisi e Canzoni, Lodovica Comello, TV host and radio speaker, and actor and content creator Tommaso Cassissa.

Francesca Michielin shared her memories of the Festival both from her childhood, when she never missed a single edition, and from when she personally participated in it.
Her first appearance at the Ariston was in 2012 in the duet with Chiara Civello. Later, in 2016, when she was barely twenty-one, she competed for the first time with the song “Nessun grado di separazione,” accompanied by maestro Beppe Vessicchio. “When I found out I was in the top 3, I fainted,” Francesca shared on the Sorrisi podcast.

A few months later she took part in Eurovision, having finished in second place at the Festival behind Stadio, who decided not to participate. “That year I represented Italy at Eurovision in place of Stadio. The song had the right message, and I’m glad I got it out to a wider audience,” Michielin remarked.

In 2021 Francesca participated for the second time in Italy’s most famous singing competition, this time together with Fedez. A year later, she went on to conduct the orchestra during Emma Marrone’s performance in the 2022 edition of Sanremo. “Two days after the performance, I had to defend my dissertation,” Francesca recalled.

During the Sorrisi podcast episode, Francesca Michielin also made a proposal: “Why not have two different votes? One to win Sanremo and one to go to Eurovision.”

Next Tuesday, the Sorrisi podcast will again accompany listeners through the history of the Italian Song Festival from the 1950s to the present day, analyzing its secrets and revealing exclusive behind-the-scenes stories, along with a special guest who has left an indelible mark on the Italian music scene.
Starting today, you can listen to and watch the new episode of the Sorrisi podcast on YouTube and on all streaming platforms (Spotify, Apple Podcast and Amazon Music).

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the Euronext Milan regulated market, in the period 13 – 17 January 2025, of no 52,247 ordinary shares (equal to 0.0199% of the share capital) at an average unit price of € 2.08535954 for a total amount of €108,953.78.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 24 April 2024, and as part of the purchase programme to service the Performance Share Plans underway, the start of which was approved by the Board of Directors on 13 November 2024 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383, on a daily basis:

Arnoldo Mondadori Editore S.p.A. announces, as per Art. 2.6.2 of the Regulations of the Markets Organised and Managed by Borsa Italiana S.p.A., the corporate events scheduled for 2025:

• Wednesday 12 March 2025: meeting of the Board of Directors for the approval of the Annual Financial Report for the year for FY2024; 
• Wednesday 14 May 2025: meeting of the Board of Directors for Additional periodic financial reporting at 31 March 2025; 
• Tuesday 31 July 2025: meeting of the Board of Directors for the approval of the Half-Year Report at 30 June 2025; 
• Tuesday 13 November 2025: meeting of the Board of Directors for the approval of the Additional periodic financial reporting at 30 September 2025.

The Annual General Meeting of the Shareholders for the approval of the Annual Report for the year ended 31 December 2024 will be held in first call on Wednesday 16 April 2025 (17 April in second call, if necessary).

Presentations to the financial community of the results for the full year at 31 December 2024, the Half-Year Report at 30 June 2025 and the Interim Management Statements at 31 March and at 30 September 2025 will be held on the dates, as indicated above, of the respective meetings of the Board of Directors. 

Any changes will be promptly communicated to the market. 

Mention should be made that Arnoldo Mondadori Editore S.p.A., as a company listed on the Euronext STAR Milan segment of Borsa Italiana, will publish the Additional periodic financial reporting at 31 March 2025 and at 30 September 2025 – pursuant to art. 2.2.3, paragraph 3, of the Regulations for markets organised and managed by Borsa Italiana S.p.A. – within 45 days after the end of the first and third quarters of the year (with exemption from the publication of the interim report on the fourth quarter as the Annual Financial Report 2024, together with the other documents referred to in art. 154-ter, paragraph 1, of the Consolidated Finance Law, is made available within 90 days after year end). The structure, information contained and procedures for the publication of the documents are unchanged from the Interim Management Statements previously published pursuant to former Article 154-ter, paragraph 5, of the Consolidated Finance Law.

POSSIBLE DIVIDEND PAYMENT 

Pursuant to the requirements of the Instructions to the Regulations for Markets Organized and Managed by Borsa Italiana S.p.A. (art. IA.2.1.3), Arnoldo Mondadori Editore S.p.A. announces that, in the event of distribution of the dividend for the 2024 financial year, the months of any coupon detachment and payment will be May 2025 (for a tranche equal to 50% of the overall dividend) and November 2025 (for a tranche equal to the further 50% of the overall dividend). It is specified that this communication is made for the sole purpose of complying with the above provisions of Borsa Italiana S.p.A. and does not assume any predictive value regarding the outcomes of the assessments and resolutions relating to the distribution of the dividend. These resolutions are delegated, on the dates indicated above, to the Board of Directors when approving the 2024 draft of the Annual Report and to the Shareholders’ Meeting.

Coma_Cose were the stars of the second episode of ‘Il Podcast di Sanremo’, the first event podcast dedicated to the history of the Festival, created by TV Sorrisi e Canzoni, a leader in the entertainment world.

The indie pop duo, consisting of California and Fausto, is competing this year, and they relived highlights from the most famous singing competition in Italy from 1981 to 1996 along with presenters Aldo Vitali, director of TV Sorrisi e Canzoni, Lodovica Comello, television host and radio speaker, and actor and content creator Tommaso Cassissa.

Coma_Cose shared personal memories and anecdotes with the public:
Fausto talked about his relationship with Sanremo, which started when he was little. ‘At my house, it was a classic. As with all Italian families, I have many childhood memories tied to the festival,’ including even more bizarre ones like the funny performance by the comedian Francesco Salvi or the unusual performance by the duo I Righeira and their unique looks.

‘In my family, however, we didn’t watch TV. So I decided to go there myself,’ California added with a smile.
The artist then talked about the great emotion he felt at their first Sanremo performance in 2021, followed by the duo’s participation in 2023 and the upcoming competition in the 2025 edition. ‘As I stood in front of the microphone, I tried to breathe and I couldn’t… something that had never happened to me before.’

The episode continued with many other curiosities, discussing the years when the record companies required that singers perform in playback, or when the festival moved from the Ariston Theatre to the Sanremo Flower Market, as well as incredible collaborations like the one between Totò Cutugno and Ray Charles.

On Tuesdays for another two weeks, the Sorrisi podcast will accompany listeners through the history of the Italian Song Festival from the 1950s to the present day, analysing its secrets and revealing exclusive behind-the-scenes stories, along with a special guest who has left an indelible mark on the Italian music scene.

The podcast will include entertaining quizzes and untold behind-the-scenes trivia, guaranteeing fun moments and plenty of memories to arrive well prepared for the new edition of the Italian Song Festival. Starting today, you can listen to and watch the Sorrisi podcast on YouTube and on all streaming platforms (Spotify, Apple Podcast and Amazon Music).

si, da ascoltare a da vedere, è disponibile da oggi su YouTube e su tutte le piattaforme di streaming (Spotify, Apple Podcast, Amazon Music).

Arnoldo Mondadori Editore S.p.A. announces that, as requested by the parties, the extract pursuant to Art. 129 and 131, par. 4 lett. b) and the essential information pursuant to Art. 130 of Consob Regulation no.11971/1999, related to relevant agreements, in accordance with Art. 122 of Italian Legislative Decree no. 58/1998, contained in the Shareholders’ Agreement signed on 13 January 2025 by Marina Elvira Berlusconi and Pier Silvio Berlusconi and regarding, among other things, Fininvest S.p.A. and Arnoldo Mondadori Editore S.p.A., have been made available to the public on the authorised storage mechanism 1Info (www.1info.it) and on the website www.mondadorigroup.com, Investors section (Investors/Share-capital-and-shareholders/Shareholders’-agreements).

The Shareholders’ Agreement also governs the immediate termination by mutual consent of the previous Shareholders’ Agreement signed by the same parties on 11 September 2023, the extract and essential information of which had been made available to the public on 15 September 2023.

A few days before the start of the second quarter, Webboh Lab, the first permanent observatory on Gen Z resulting from Webboh’s partnership with the Sylla research institute, has analyzed the responses of more than 38,000 elementary, middle and high school students who were asked to share their opinions, perceptions and expectations about school.

The results, partly collected through the involvement of Studenti.it users, led to the report “La scuola che vorrei”, a detailed look at the school system through the eyes of the younger generation. Their goal is to have a school that is more inclusive and helpful in dealing with the challenges of everyday life.

Vision of the ideal school:

Students were asked to describe how they imagine the perfect school environment:

• inclusive and respectful, where everyone has an equal chance to learn (9/10);
• with beautiful and welcoming spaces, helping those with problems or difficulties (8/10);
• more connected to reality, with useful lessons for daily life (7/10);
• innovation-oriented, with the use of technology to make lessons interactive and engaging (5/10);
• a place where students can voice their opinions, work together in groups, and engage in creative and fun activities (5/10).

Perception of the school

The main problems highlighted by the report concern the perception of a not very innovative school environment that lacks adequate preparation for real life and work, placing great emphasis on mental health. In detail:

• 80% think that school does not teach topics that are useful for life;
• 80% find their backpack too heavy;
• 67% experience anxiety about going to school;
• 67% believe that schools do not care about pupils’ mental health;
• 67% spend entire days studying;
• 68% are fairly or very happy with the level of teaching they receive;
• for 49%, teachers are not sufficiently understanding and do not care enough about whether a subject is understood;
• 49% of children found situations of neglect at school. Indeed, many of them do not trust the solidity of the structures and as many as 50% of the children believe there is a potential risk of the facility collapsing.

It emerged, in general, that students do not feel valued, welcomed and supported at school: “It is a place where I feel valued” received only 4.3 out of 10 and “It is a place where I feel welcomed and supported” 4.5 out of 10. In addition, the concept “Bullying is addressed and effectively managed” received 5.2 out of 10, a result that leads one to think that the educational institution is unable to deal with and manage bullying.

Identified clusters:

The Webboh Lab team identified 5 profiles that identify students based on their responses to the questionnaire:

1. Vision and Motivation (34%): this is the group that identifies students who see school as practical preparation for the future and work, and who prefer a traditional approach.
2. Practicality and Inclusiveness (30%): concerns children focused on professional preparation and collaborative learning in a stimulating environment.
3. Ambition and Pragmatism (14%): they value competition and rewards, with a focus on individual growth.
4. Creativity and Relaxation (13%): this is the cluster where creative freedom and a relaxed environment with less homework and more artistic activities are valued.
5. Tradition and Freedom (8%): where students prefer a classical educational approach, without excessive emphasis on technology or creativity.

You can view the full research here.

Webboh is the flagship media for GenZ. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4.5 million followers across TikTok, Instagram, YouTube and WhatsApp, 70% of which are under 24. The website receives 3 million unique monthly users (source: Audiweb last quarter 2024). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Gen Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by a bottom-up editorial model: the community is involved in every part of the creative process.

Webboh Lab, a partnership between Webboh and the Sylla research institute, with Scientific Director Professor Furio Camillo, is the first Permanent Observatory on Gen Z. Webboh Lab’s commitment is to gather the voice of the younger generation and investigate and explore issues to convey them to those who make decisions for them, the adults of tomorrow.

Arnoldo Mondadori Editore S.p.A. (LEI Code 815600049A1F9AFE6666) announces the purchase on the Euronext Milan regulated market, in the period 6 – 10 January 2025, of no 52,500 ordinary shares (equal to 0.020% of the share capital) at an average unit price of € 2.0905341 for a total amount of €109,753.04.

These transactions were made under the authorization to purchase treasury shares approved by the Shareholders’ Meeting of 24 April 2024, and as part of the purchase programme to service the Performance Share Plans underway, the start of which was approved by the Board of Directors on 13 November 2024 (as per the disclosure made on the same date also pursuant to Article 144 bis of CONSOB Regulation 11971/99, and to Article 5 of EU Regulation 596/2014).

The following table details the purchases made per day in the above period of Arnoldo Mondadori Editore S.p.A. ordinary shares, ISIN Code IT0001469383, on a daily basis:

The Mondadori Group announces the conclusion today, through its subsidiary Mondadori Libri S.p.A., of the acquisition of a further 25% stake in A.L.I. S.r.l. – Agenzia Libraria International, a company operating in the distribution of books.
As a result of this operation, Mondadori Libri S.p.A. has now brought its stake in the company to 100%, from the former 75%.

The increase in the A.L.I. stake comes following the exercise of the call option set forth in the contract signed and announced on 11 May 2022, at the time of the acquisition of an initial 50% stake in the share capital, which envisaged the right, for Mondadori Libri, to acquire the remaining 50%. This is thanks to a deferred purchase commitment and a put & call agreement, each accounting for 25% of the A.L.I. S.r.l. capital; the former was implemented and disclosed in January 2023.

The provisional price, paid today in cash, is € 12.2 million, determined on the basis of the average 2023-2024 EBITDA as well as the positive net financial position (cash) of the scope covered by the transaction, which at 31 December 2024 amounted to € 27 million. This provisional price may be adjusted following the approval of the financial statements as at 31 December 2024.

TV Sorrisi e Canzoni, the leading brand in the entertainment world, launches “The Sanremo Podcast”, the first event podcast in four episodes dedicated to the history of the Sanremo Festival.
Together with the big names of Italian music, the podcast will relive the highlights of the Festival to better prepare for the new edition of Italy’s most famous singing competition.

Presented by Aldo Vitali, director of TV Sorrisi e Canzoni, together with Lodovica Comello – TV presenter and radio speaker – and actor and content creator Tommaso Cassissa, the first podcast of Sorrisi will accompany listeners for four weeks through the history of the Italian Song Festival from the 1950s to the present day. Together they will discuss the pop moments that marked the event, analyzing its secrets and revealing some exclusive behind-the-scenes stories. Each episode, released on Tuesdays, will feature a special guest who has left an indelible stamp on the Italian music scene and will cover a historical time span of the Festival.

The star of the first episode, dedicated to the period from the inception of the Festival to the 1980s, is Rettore, an iconic artist on the Italian scene. She will share her memories associated with the Festival, recalling how she initially did not want to participate in her very first Sanremo and discussing her bombshell debut that was never broadcast on TV, her relationship, amid love and strife, with Marcella Bella (competing this year), and her affection for TV Sorrisi e Canzoni to which she presented her new album “Antidiva Putiferio” due out on January 10, 2025.

The podcast will include entertaining quizzes and untold behind-the-scenes trivia, guaranteeing fun moments and plenty of memories to arrive well prepared for the new edition of the Italian Song Festival.
Starting today, you can listen to and watch the Sorrisi podcast on YouTube and on all streaming platforms (Spotify, Apple Podcast and Amazon Music).

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.6 million readers (source: Audipress 2024/I), 3.8 million users (source Audiweb media, August/October 2024) and over 1.1 million fans (source: social insights for IG, FB, TikTok, X, YouTube), thanks to a multi-channel system comprising the magazine, website, social media, and events and side products.