Media: Publishing brands

Donnamoderna.tv, the new web TV by women for women, which offers a daily range of news and content designed specifically for women, will be online on February.

In line with the pay-off “see how easy it is,” Donnamoderna.tv will provide videos and clips dedicated to cooking, mothers and children, DIY, fitness, beauty, gossip and the world of work, involving emerging and well-known personalities from television and theatre. With a rich programming, the web TV is also accessible through the playlists of programmes.

For the launch, Donnamoderna.tv will exclusively present episodes of Madame Rouge (www.madamerouge.it), the new character played by Lucianna De Falco who, immersed in a bath full of bibbles and hot peppers, every Thursday offers recipes with a touch of spice and burlesque.

The schedule foresees other rolling programmes and features made ​​exclusively for Donnamoderna.tv. Including:

• Cris! Una donna sull’orlo di tutte le crisi, in which every Tuesday the protagonist, Adalgisa Vavassori, will look at the various aspects of the current crisis as they affect today’s women. A “Crisometro” will measure the level of crisis of users in relation to the subject matter;
• Pierangela: On Wednesdays Pia Engleberth will take an ironic look at the world of women through the behaviour of female animals (the praying mantis, the razorbill, the fawn);
• Prendi Nota!: Five ‘musts’ for women, news and information about beauty, love, health, food and sex, examined every Monday in the witty style of Donnamoderna.com.

Donnamoderna.tv is online with over 5,000 videos, 11 thematic channels, 200 new vdeos a month, in partnership with third-party publishers and authors.

From February Annalisa Monfreda will be the new editor of the weekly Donna Moderna. At the same time Monfreda will also take over editorial responsibility for the weekly Confidenze.

Annalisa Monfreda, 34, the mother of 2 children, and a degree in modern literature from the University of Bari, began her career in 1996. After initial professional experience and a Master’s in journalism at the University of Urbino she worked for a number of magazine titles, including Donna Moderna. In 2005 she joined Gruner+Jahr/Mondadori on the staff of Geo and was subsequently appointed editor of Topgirl in 2008 and the following year of Geo. Since September 2010 she has been the editor of Cosmopolitan.

Mondadori wishes to extend its sincerest thanks to Patrizia Avoledo for the professionalism and passion demonstrated over the years she has been with the company: a lengthy period during which Patrizia has contributed, with her team, to making Donna Moderna Italy’s top selling women’s magazine, with over 2.7 million readers (Audipress 2012/II).

Mondadori will also be present at the January 2013 edition of Pitti Uomo in the central Piazzale delle Ghiaie, part of the trade fair area of the Fortezza da Basso, with a completely renovated Mondadori Appointment space: a meeting point for dialogue and exchange, fashion and innovation, with meetings and appointments between the editors of the Group’s magazines and major players in men’s fashion.

After the success in advertising in 2012 (+11% in sales compared with 2011), Icon, the men’s magazine dedicated to fashion and lifestyle edited by Emanuele Farneti and a supplement of the weekly Panorama, begins 2013 with a number of editorial initiatives aimed at both readers and advertising clients.

From the March issue, Icon will be published in a deluxe collector’s an edition with a special cover designed for targeted distribution to the top bookstores and newsstands in Italy. In this way, the availability of Icon in stores will be extended beyond the week in which it is carried with the weekly Panorama.

May will also see the publication of a special issue dedicated to sport and sports personalities, which will be an opportunity to present sportswear, not from a technical perspective, but in terms of lifestyle and a contemporary social and cultural phenomenon. With the special issue of May Icon will increase the total number of issues in 2013 to 5.

In addition, Icon’s web channel, launched last October, over the year will be enriched by two additional sections dedicated to events and blogs, joining the three existing sections: men, women and styles.

Increased dynamism also for Flair that since last year has been part of the Panorama fashion system.
Five issues will be published in 2013 of the fashion, art and culture magazine, dedicated to women who love style in all its forms. As with Icon, Flair will publish a deluxe edition distributed through the best bookstores and top newsstands in Italy.

Sale&Pepe Living, the new magazine edited by Laura Maragliano that offers ideas on the art of receiving, Christmas recipes, table and home decoration, as well as suggestions for a whole host of kitchen-related gifts, is out now.

Refined homes and locations set the scene for features such as Dinner party, Tea time, Pranzo easy chic and the most elegant Christmas menus. Party “protocol” is explained in the smalles detail with different styles and settings.

Advice is also provided on food and wine, as well as decoration in the form of interviews with experts who reveal their secrets.

This special expands the Mondadori Cookery System, which comprises the magazines Sale&Pepe, Sale&Pepe Kids, Sale&Pepe Living, Cucina Moderna, Cucina No Problem, Guida Cucina, the supplement of Sorrisi InTavola, the specials Il meglio di Sale&Pepe and Cucina Moderna Oro, books and ebooks. Overall, the system accounts for sales of more than 1 million copies and over 4 million readers. Combined, these products – with an annual total of 116 issues – offer a wide range of options to meet the needs of readers with different levels of experience who want to enhance their skills in the kitchen and who also have the opportunity of testing their abilities at the Cook&Books Academy cookery school in Piazza Duomo in Milano.

The public also follows Mondadori’s cookery channels on the web: on Facebook, Sale&Pepe has 24,700 fans, while the page for the cookery school, which offers courses for both adults and children, has 5,300 supporters.

The cookery system apps
Sale&Pepe is the perfect magazine to flick through also in the digital format. Along with the new, Sale&Pepe Living, the magazine is available also in a table version. The app can be used on a range of platforms and devices, starting with the Kobo Arc, the new Android tablet launched in Italy Mondadori, which offers all customers a free three-month subscription to the magazine.
Sale&Pepe is also available on iPad and iPhone, as well as other Android tablets and smartphones and Kindle Fire.

The app for Cucina No Problem, the magazine for quick and easy recipes, is the most downloaded cooking app. The iPhone app of Cucina No Problem is designed for all cooking enthusiasts who want to try out simple and tasty recipes. Available free from Apple’s App Store with an initial offer of 100 recipes, each month it allows users to renew the recipes thanks to the “in app purchase” function which, every month, offers new special packages of 30 recipes that can be purchased directly from the app for just €1.79 each.

From 6 December Silvia Grilli will be the new editor of Grazia.

Grilli, who has a degree in modern languages from the Cà Foscari University in Venice, began her professional career at La Notte, L’Indipendente and il Giornale, before being appointed news editor of Anna in 1998 and managing editor of Cosmopolitan in 2000. She has also been a contributor to Il Foglio, Epoca and a number of foreign titles, including The Guardian, The New York Observer and The New York Sun. In 2001 she was a special correspondent for Panorama and co-editor of Grazia in 2005, becoming editor in chief the following year. At the beginning of 2007 she moved to the United States as “editor at large” for all of the Mondadori titles. In November of the same year she was appointed deputy editor of Panorama.

Mondadori wishes to thank Vera Montanari for the constant commitment and passion shown in her time with the company; thanks to her professionalism and experience Grazia has both strengthened its position as a women’s fashion and news magazine of excellence and note and become a point of reference for elegance and style, not only in Italy, but also internationally, where the brand is now present with a network of 21 editions.

From 29 November Grazia will also be published in Poland. The new international edition of the magazine, the result of a licensing agreement with the Bauer Publishing House (Wydawnictwo Bauer) of Bauer Group, will be a fortnightly.

Thanks to this partnership, the Polish magazine market will be enriched with an upscale brand that is already an international symbol of the elegance and style Made in Italy fashion. The new edition of Grazia, edited by Anna Zaleska, will consequently offer also to Polish readers the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s historic fashion title.

“We are sure that when our readers get to know Grazia they will be enthusiastic and won’t want to be without it: the new magazine will capture their attention by offering them the best of celebrities and lifestyle,” declared the editor, Anna Zaleska.

The launch of Grazia in Poland will be supported by an advertising campaign across a range of media: TV, print, radio, B2B on the internet, bilboard, POS and outdoor.
The campaign has been developed by the Polish company Happy Hours.
The arrival of the new international edition will also be celebrated with a party offered by Bauer Media Group tomorrow, to be attended by a number of celebrities, advertising clients, media agencies and media specialists.

Tv Sorrisi e Canzoni, the magazine that has accompanied the history of music, television and lifestyle in Italy, celebrates its 60th anniversary. To celebrate this anniversary Sorrisi has produced a book “60 anni di Tv Sorrisi e Canzoni – Una storia italiana”, published by Mondadori, which describes the evolution of the Italy’s first entertainment.

“The story of Sorrisi coincides with the history of Italy from the postwar period to the present, as well as with the history of our dreams, those made of songs, films, TV shows and ‘recent and not so recent’ characters” says Aldo Vitali, editor of Tv Sorrisi e Canzoni. “It is of course also the story of a special magazine, the best-selling and most imitated, the most whimsical and sometimes, as you can see from the pictures and the covers in this book, the craziest. Above all, the most authoritative; so much so that it has been widely considered “the Bible of entertainment.” This book, based on Sorrisi’s astonishing archive, is a great adventure full of twists and emotions and a genuine treat for the eyes. We like to think that behind the many surprises on these pages, people will recognize the same curiosity, the same passion and the same soul with which we continue today to keep the spirit of Tv Sorrisi e Canzoni alive,” Vitali concluded.

The magazine has accompanied all the changes that have occurred in the world of entertainment – from the period in which songs were a unifying element for the whole country, to the emergence of television in the swinging ’60s, through the boom of commercial television in the ’80s, to the present day, with the advent of new channels, new technological platforms and new ways of using content – becoming an increasingly essential tool with which to navigate the vast array of programmes, films, music, books, technology, radio and all other forms of entertainment.

“60 anni di Tv Sorrisi e Canzoni – Una storia italiana “, with 400 photographs and a preface by Aldo Grasso, traces the history of entertainment in Italy. The book will be available from tomorrow in all bookshops at the price of €29, including a gift facsimile of the first issue of Tv Sorrisi e Canzoni.

On the occasion of its fiftieth anniversary, Panorama, the first Italian newsmagazine, treats its readers with a special edition issue which chronicles half a century of Italian and international news that changed people’s habits and lifestyles. Fifty years of hopes, scientific and technological progress, victories of freedom and democracy, but also wars and attacks: all of the above through unpublished contributions by celebrity spokespersons..

“This edition celebrating our 50 years – Panorama’s director Giorgio Mulè declares – could not limit itself to a simple retrospective, but it necessarily had to have the courage to look in prospect. To do so, we selected prestigious names from all over the world, authoritative witnesses from our times who, after having analyzed our past, tell us with autonomy of thoughts what to expect from the future. These articles represent at best the spirit which has always guided Panorama: freedom of ideas” Mulè concludes.

Among the personalities involved for the occasion are some stars of international politics such as Mikhail Gorbaciov and José María Aznar, but also leading figures from the scientific world (Ilaria Capua, John Barrow) and social studies (Giuseppe De Rita, Enrico Giovannini, Luisa Cavalli Sforza), also involving fashion (Dolce e Gabbana) and music gurus (Zucchero), for a trip to the center of current affairs, economy, culture and traditions: every topic is interpreted through the eyes of its protagonists.

In addition to unpublished contributions, the pages of the special issue are enriched by photographs and other anthology materials from the precious archive of the magazine, founded in October 1962: the same year in which the Beatles published their first record, Marilyn Monroe had been found dead in Los Angeles, Enrico Mattei’s plane crashed under mysterious circumstances and in the news stand appeared the first issue of Diabolik.

Since then, the entire Italian social, economical and cultural environment has undergone deep transformations, into which this Panorama special issue delves, comparing stages and numbers of the change: the average number of family components passed from 3,6 to 2,4 and registered foreigners grew from less than 63.000 to over 4 million and a half. Even daily habits have changed: we have almost quadruplicated beer consumption (29 liters a year per person), we go less to the movies (112 million today compared to over 728 million spectators at the beginning of the ‘60s) but much more to the theater (over 22 million spectators today vs. almost 10 in the early ‘60s): a panoramic glance over 50 years of history, also through records, movies, books and objects which have become real cults.

Opera Romana Pellegrinaggi presents Scrinium, the new line of “BOX FOR YOU” from Mondadori dedicated to Destinations of the Spirit in Italy and around the world: an opportunity, available to all, to live an experience of faith through non-traditional methods. An innovative means of evangelisation that can reach everyone and that can be easily found in the places where people meet and gather regularly, starting from shopping malls.

“Scrinium is a response to a widespread demand for spirituality in today’s world,” said Father Caesar Atuire, the chief executive of Opera Romana Pellegrinaggi. “This is a proposal that we can define as a gradual ‘introduction’ to the spiritual experience of the pilgrimage, which makes it possible to go beyond the stereotypes that depict a pilgrimage as a journey to the limits of endurance towards goals with poor facilities and conditions that are at best Spartan and in the company of pilgrims who are uncultured and without means. The reality is quite different. The pilgrim is primarily a man or woman who is trying to find an answer to the question of meaning that has always lain in the heart of man.”

“It is a great satisfaction to have teamed up with a really important and prestigious organisation such as Opera Romana Pellegrinaggi,” declared Renato Rodenghi, chairman and managing director of Mondadori Direct. “With the launch of Scrinium, Mondadori confirms its intention to continue the diversification of BOX FOR YOU, with the aim of reaching new targets,” Rodenghi concluded.

Scrinium contains a series of proposals for Rome, the Holy Land, the Sanctuaries of Lourdes, Fatima and Santiago de Compostela. You can discover Rome through the two thousand year presence of the Church, drinking from the spring of the Spirit and discovering the treasures of these holy places, or you can spend Christmas in the Holy Land. Each destination offers a short but intense stay, a maximum of three days. Also the method of buying these proposals is simple and straightforward: just browse through the catalogue of structures, which is also online on the website www.boxforyou.it, choose your preferred destination, also by calling 199.11.99.88 or writing to the email address info@boxforyou.it to book your experience.

Also in the case of overnight stays, you can call 199.11.99.88 or write to the email address prenota@boxforyou.it.

As a final step, simply hand over the voucher at the destination of your choice. Through this new short but intense way of living the faith experience, Destinations in the Spirit, Opera Romana Pellegrinaggi wants to help people to start or restart on the path towards the answer to the questions that each of us has in our hearts.

“BOX FOR YOU” is a line of gift boxes from Mondadori offering leisure activities to all enthusiasts of Taste, Health, Culture, Journeys of the Spirit, Nature, Passion, Fun, Sports and Entertainment. The series consists of 28 different box sets, characterized by a wide selection of facilities all over the country, and enabling the customer to decide the most appropriate destination. For more details please go to www.boxforyou.it.

Donnamoderna.com is launching Bambino, a new project dedicated to kids and aimed not only at mothers, but the entire family network.

The bambino.donnamoderna.com channel has been designed in an innovative way: the contributors, led by Donnamoderna.com will be a blogger-in-chief and a rolling content team made ​​up exclusively of bloggers. The team, which will change each month, will be made up of five mothers, a father and a grandmother; all bloggers who will be in charge of selecting the topics to be addressed from among the most discussed issues on the net.

There will also be experts, videos, tools and services for mothers and children, who will be able to download loads of free pictures to colour in.

“The ambition of every modern woman is to feel realised at every stage of her life. With this new channel we want to enrich our content offer by also covering the needs of women from pre-conception to the first loves of a teenage son or daughter,” said Daniela Cerrato, Head of Donnamoderna.com. “We have involved, with a content co-creation approach, mums who blog as co-authors and the have become the centrepiece of the Bambino section of Donnamoderna.com interacting with the 3.4 million users who visit our website every month. But that’s not all, through social engagement, we are creating a network to further expand Donnamoderna.com beyond the confines of the site, and into the heart of the social scene,” Cerrato concluded.

Donnamoderna.com has also set up a permanent online observatory on the needs and desires of today’s mums and dads to find out how and what they can improve their lives. Anyone can express their opinions on the site, by going to the page contest.donnamoderna.com/iovorrei, or via Twitter and Instagram using the hashtag #iovorrei.