Media: Publishing brands

Marina Bigi will be the new editor of Tu Style from 2 November.

Marina Bigi, 54, is from Milan, and after completing her studies at the Istituto Europeo di Design (IED) in Milan, she joined Rizzoli as a copywriter. She began her journalistic career in 1985 on the staff of Anna, before moving in 1989 to the weekly Bella. After a number of years at the monthly Pratica, in 1996 she re-joined the staff of Bella as deputy editor. In 1998 she was appointed editor of the monthly Vera and subsequently, in 2003, of Vogue Gioiello and Vogue Pelle. In 2008 she moved to Mondadori as a consultant and head of fashion and beauty for Tu Style and Chi, before being appointed, in 2011, deputy editor of Tu Style, while maintaining her role on the weekly Chi.

Mondadori wishes to thank Maria Elena Viola for the professionalism and enthusiasm she has demonstrated over the years.

Mondadori has announced to have signed an agreement with Seoul Cultural Publishers for the launch of Grazia Korea. The new edition, that will be the 23rd of Grazia International Network, will be biweekly and will be launched in the first semester of 2013.

South Korea is one of the most economically advanced countries in the world and a key market for luxury and beauty client, where Grazia – one of the most exciting magazines in the international landscape – will continue the highly dynamic expansion of its network: apart from Italy, the magazine is successfully published in France, United Kingdom, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Bahrain, Indonesia, India and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which a Polish edition will be added in the coming months followed by a Spanish version in 2013.

“We at Grazia International Network are really excited about the opportunity to offer our Korean readers their own edition of Grazia”, declared Zeno Pellizzari, Head of Mondadori’s International Activities. “Furthermore, we’re extremely proud of our partnership with Seoul Cultural Publishers, one of Korea’s most prominent publishing groups – and are truly confident that Grazia Korea would be yet another success story in the Asian region, where our magazine already counts editions in Thailand, Indonesia and India – in addition to Grazia China, which is an unprecedented success story already, only three years after its launch.

Mr Kim, CEO of Seoul Cultural Publishers, says that “they’re fully confident in the success of Grazia Korea”. Seoul Cultural Publishers has a well-established weekly publishing system, and thus, full of resources and capabilities and thanks to this experience, a huge influence in distribution channels. He also stressed that “it is time for a speedy and slim fashion magazine in Korea where it boasts of its reputation as the most wired and fast country in the world. Grazia Korea, born from Mondadori’s accumulated know-how and SCP’s local expertise, will open a new market as the first and only fashion biweekly in Korea.”

Seoul Cultural Publishers is part of Seoul Media Group, that is one the biggest publishers of the country. SMG operates in book, comics, magazines and custom publishing businesses. SMG has a portfolio of magazines including Sisa-Journal, Women Sense, Living Sense, Best Baby, Essen, and licensed titles like Arena and Nylon.

Grazia, the weekly edited by Vera Montanari, from Friday 19 October is changing.
It will become more ‘weekly’, more feminine, more connected, more surprising. From the ‘new look’ in terms of design to the new formats, to cult interviews (that are also emotional, envious, at home, on the set), true stories (worthy of a film), taboo investigations, and fashion ‘linked’ with beauty. All while retaining the characteristics that made has made it a unique point of reference for style and elegance among women’s magazines, also internationally, with 20 editions around the world.
Fashion and beauty, styles and trends, have always been key strengths of Grazia, and will be enriched, mixed. While shopping becomes ultra shopping: with a multiplication of pages right through the magazine, from news to shop windows, from interviews to dossiers. To inspire, play, change and above all dream. The new Grazia not only connects fashion and make-up but also accessories and design, beauty and current affairs, and personalities and people.

“Three words to sum up the new Grazia?” For the editor Vera Montanari they are: “’Energy: we women are full of energy. And we really need it. The second word is ‘Emotion’, because that’s what matters most in life. You have to touch people’s hearts, make a mark, move or entertain, even in the fashion or beauty pages. The last word is a bit classic, but is of great importance for us and it is ‘Style’. Grazia has it, it is its distinctive characteristic.”
Grazia is also news and aims “to become a daily that comes out every week,” the editor explains. In addition to Fast News – with the best of the week – there will be features on the themes that ignite debate, interviews – short circuit, 24 hours with, surveys. As well as films, books, addresses, inspirational homes, gurus. All providing a feminine interpretation of reality.
Video interviews, extras, live surveys and polls live and streamed editorial meetings will create and even stronger link with Grazia.it that with an average of 840,000 unique visitors per month – and its blogs, Facebook (with 78,200 fans) and Twitter (with almost 16,000 followers) profiles, are virtual spaces for non-stop dialogue for the magazine’s community.
On the website readers also become protagonists. By participating, sharing ideas and advice, telling their stories, responding to online surveys or by sending questions to ask their favourite personalities.

The launch of the new *Grazia* will be supported by a four-week communication campaign planned for print, web and radio, inviting readers to discover the new magazine.
The press campaign, developed by the creative duo Franz Degano and Alessandro Omini, art director and copywriter respectively, covers 4 subjects: fashion, celebrities, beauty and news, which represent the different souls of the world of women.
To mark the first issue of the new *Grazia* an online multiple-choice game, *Play Grazia*, has been created by the agency Adverteam and aimed at readers who want to test their knowledge of the world of fashion. To play just click on the banner of the *Grazia.it* web campaign and answer 5
questions from among those posted over the four weeks of the campaign: the person who gives the most correct answers in the shortest time will be elected “Fashion Queen” and will be celebrated on the Facebook page of *Grazia.it*.
The *web* campaign will also involve banners on the leading sites for women, news and social networks with intriguing questions the answers to which can be found in the magazine. Also on all major *radio* stations, listeners will be invited to discover the contents of the new issue of the magazine on newsstands. The communication campaign will also involve the newsstand network with posters and branded shopping bags branded, airports and railway stations.

Today sees the start of the Mondadori Food Experience, the first food and wine festival promoted by Mondadori, which will take place in Piazza Liberty, Milan until Sunday 30 September 2012.
The event, supported by the City of Milan and organised in collaboration with the magazine Sale&Pepe, brings to the heart of the city five days of completely free entertainment and information for those who live cooking as a passion to be shared.

Cooking classes, wine tastings and challenges in the kitchen
Every day from 10.00am to 9.00pm, the stage of the Mondadori Food Experience will host cooking classes organised by experts from Sale&Pepe, show cooking with famous chefs including Davide Oldani, Claudio Sadler, Giuseppe Tinari and Fabio Barbaglini, workshops, tastings, promotional efforts for regional food culture, cooking challenges and games.
Laura Maragliano, editor of Sale&Pepe, will coordinate the Sale&Pepe Show: encounters with the editorial staff during which specialists in decoration, beverages and food will discuss, with demonstrations, the latest trends in Italian and international cuisine. For those who want to test their skills Mondadori Food Experience offers an opportunity to participate in “kitchen challenges”, a real contest in the kitchen with exceptional judges: starting today at 12 with Chef Davide Oldani, and continuing the following days with Claudio Sadler, Viviana Varese and Spyros Theodoridis.
On the programme today, at 1pm, the cooking show of the Abruzzo region, with Chef Giuseppe Tinari at 4.30pm the staff of Sale&Pepe will run a cooking course entitled “Chocolate brownies with pistachios and brown sugar”, while at 6pm, as part of the Sale&Pepe Show, cake designer Fiorella Balzamo will talk about desserts and creativity: “When dessert becomes a masterpiece.”

Children’s Workshops
The Mondadori Food Experience also caters to children, with activities and courses to promote a fun and educational approach to the world of cooking. In fact the Festival will dedicate to kids between 6 and 12 three laboratories, run with the City of Milan and Milan Ristorazione, aimed at discovering creativity in the kitchen and the promotion of proper nutrition.
On Thursday 27 and Saturday 29 September, from 4.30pm to 6.00pm, and on Sunday, 30 September 30 from 11am to 12.30pm, three events for little chefs to have fun while learning to cook. The chefs Roberto Maurizio, Gabriella Dell’Acqua Santuz and Monica Brenna (Monny B), supported by the chefs of Milan Ristorazione, offer their experience to children who feel like little chefs and even those who just want to have fun cooking with their friends.

Partners
All those attending the Mondadori Food Experience Mondadori will receive a free three-month digital subscription to Sale&Pepe to download and browse at any time. The application features content from 10 back issues and is updated every month.
The Mondadori Food Experience involves leading companies from the sector who will take part with tastings and the exhibition of products:
Main sponsors: the Region of Abruzzo, the Region of Sicily, Spar and Grana Padano.
Event partners: Collina dei Ciliegi, Cantina Settesoli, Cirio, Granarolo, Cannamela, Olio Cuor, Truvia, Casa Modena, Haribo and Coca- Cola.
Special partners: Tvs, Tescoma and Philips.
The Mondadori Food Experience is an event produced by DPR – Input Group.

From 1 October the first Sale&Pepe ebook will also be available. You can buy from iBookstore for iPad: ‘Mediterranean’ for just €3.99 with all the recipes accessible on your tablet, enhanced with lots of pictures and curiosities taken from the database of the Mondadori monthly.

For information and registration: www.corso-of-cucina.it and 02-7542.3300 from 10am to midday and from 4pm to 6pm.

20 September sees the arrival of Flair, the new magazine for fashion, arts and culture, for women who love style in all its forms, and with special attention to the creativity of the protagonists of international fashion. Flair, edited by Emanuele Farnetti, is a new upscale editorial product from Mondadori available on newsstands and on iPad with Panorama.

Concept
Flair is a new magazine, characterised by its strong contemporary vocation: anticipating trends and with a sophisticated image, able to identify new talent and bring together the cultural phenomena that revolve around the world of fashion and cosmetics.
The magazine will alternate fashion features with quality journalism, using prestigious writers and photographers. In fact, the new magazine’s contributors will include Italian and international reporters, writers and critics including Tim Blanks, Godfrey Deeny, Renata Molho, Giuseppe Scaraffia and Francesco Bonami.

Design
The layout of the new Flair is highly consistent with the editorial concept, combining the magazine’s cultural approach with the enhancement of the visual content. On the one hand, focusing on the word, respect for the text and the writers contributing to the magazine. And, on the other hand, photos, which are highlighted and treated with the utmost respect, from the cover that features a beauty icon of the moment, able to synthesize the idea of ​​contemporary beauty and express the spirit of the times.
The cover and the fashion feature of the first issue of Flair are by the great photographer Juergen Teller – whose exhibition, ‘The Girl with the Broken Nose’. for which the magazine is one of the promoters, will run in Milan from 21 September in Milan. The protagonist of the photo shoot published exclusively by Flair is Italy’s the most important supermodel, Mariacarla Boscono, photographed in her eighth month of pregnancy.

Fashion and Beauty
The two key elements of Flair are fashion and beauty, two realities through which it is possible to intercept art, design, music, photography, literature and many other aspects of modernity. Fashion is crossover, vibrant and irreverent, it uses new languages, selects international talent and proposes a new and strong points of view.
The key element of the new Flair is beauty, which is handled with unique, high-impact images, which surprise and excite thanks to the related interviews stories and columns.

The world of Flair
There are many sections that enrich the magazine with special contributions: from the ‘Flair of the moment’ column that offers a designer gift from special guests through words, phrases, photographs; the ‘Key Word’ column that reads the contemporary world through a keyword.
And the magazine doesn’t ignore the fusion of art, fashion and style thanks to the ‘Art + Fashion’ column, while in ‘Features’ Flair readers explore in depth new places of style with interviews, stories and reportage. Finally ‘Encore’ provides a glimpse of emerging talent in music, literature and art.

The first issue of Flair has been a great success in terms of advertising, with the presence of all the major Italian and international players in fashion and beauty.
The launch of the magazine will be supported by an advertising campaign planned for national newspapers, Mondadori magazines, trade publications and points of sale and marked with an exclusive event to be held on 20 September at Palazzo Reale in Milan on the occasion of the opening of ‘The Girl with the Broken Nose’, an exhibition of work by Juergen Teller promoted by Flair, the City of Milan and Moschino.

Today sees the start of Milano Fashion Design, an initiative dedicated to fashion, culture and style, promoted by the Mondadori Group and the City of Milan, that once again this year will contribute cultural events to the event.

Following the success of previous editions, the Mondadori weeklies Donna Moderna, Grazia and Tu Style, points of reference for millions of readers interested in fashion, new trends and what’s new for women, will stage in Piazza Liberty in Milan, five days of shows, meetings and performances.

Fashion Show
Until Saturday 22 September, from 3 to 7.30 pm, Grazia will run a catwalk show at the Fashion House in Piazza Liberty featuring important labels. Among the performances so far confirmed are Loveable-Playtex and The Bridge. Tomorrow it will be the turn of Yes-Zee with Francesco Facchinetti, Baroni, Carla Ferroni, Kontatto, Eklé, Nomination, Koiné, Primadonna, ABBIDDIKKIA, Moon Boot, Rinascimento, Giorgia & Jones, Nell & Me and Cannella.
Also this year Sunday will be dedicated to children, who will be on the catwalk from 2.3 to 6.30 pm, with clothes from many of the most prestigious producers in the sector, such as Brums, Asso, Eddie Pen and Woolrich Kids.
The team and fashion bloggers of Grazia.it will move to the heart of the city, along with the editorial staff, in order to be as close as possible to the events of the Milan Fashion Week.

Casting “real women”
With Donna Moderna the spotlights of fashion shift to real women of all ages, sizes and professions. From tomorrow until Saturday 22 September, from 10 am to 12.30 pm, Milan will be the location for a casting effort to select the protagonists of the magazine’s fashion and beauty features, but above all to choose the women who will take part in the multi-ethnic fashion show to be held on Sunday 23 September on the Fashion House catwalk.
At the same time Donnamoderna.com, with its #divaMI initiative, will photograph all of the women against a backdrop of some of cinema’s most famous scenes, with glamour accessories and the advice of the stylists from Chicisimo.

Cultural events and beauty workshops
Milano Fashion Design is an occasion to take part in the cycle of cultural events “Women, Art, Fashion and Entertainment”. The Fashion House will host an extensive calendar of encounters, free admittance, introduced by Stefano Boeri, the councillor for Culture, Fashion and Design of the City of Milan, and presented by Antonio Calbi, the city’s director of Entertainment, Fashion and Design. Proceedings begin today at 12.30 with the round table “Dancing in Milan”: on stage Susanna Beltrami, choreographer and director of the DanceHaus, Milan, Marinella Guatterini the critic from Il Sole 24 Ore, lecturer in the aesthetics of dance and head of the course in theatrical dance at the Scuola Paolo Grassi, and Annamaria Onetti, Festival Exister/artedanzae20. On Friday 21 September, the discussion will be on “Personal style and mythmaking in twentieth-century art” with Marina Pugliese, director of Milan’s Museum of the Twentieth Century. On Saturday 22, the subject will be “The ’70s make-up and hair in the era of Saturday Night Fever”, organised by Make Up and Wigs Stage Entertainment /Teatro Nazionale.
In addition, on Thursday 20 at 1 pm and Friday 21 at 7.15 pm, Tu Style, together with R101 and the Department of Fashion and Design of the Milan Politecnico, will hold a workshop “A new life, a new look!”, to discuss how change can influence image. The special guest at this meeting will be Marco Balestri, presenter of the R101 radio programme “Molto Personale”.

“Special events”
The calendar of events for Milano Fashion Design also includes a number of special events, including today, at 7 pm. a party organised by Privalia and Tu Style to celebrate the Privalia.IT Girl, chosen from among 1000 girls. On Thursday at 7.30 pm Casa Cambalache will present the dancers who were runners up in the Tango Salon 2011 world championship who will perform “Tango en voga”, while on Friday 21 September, at 8 pm, DanceHaus’ Susanna Beltrami will present an extract from un “Le vent Noir”.
On Saturday 22 September, at 8 pm, Donna Moderna will bring to the Fashion House stage the “Kataklò Athletic Dance Theatre” who will perform an engaging alchemy of energy and athleticism and the harmonious intensity of dance.

Partners
Milano Fashion Design has been realised thanks to the Regione Puglia, the main partner: and on Saturday 22 September at 12 pm, the President of the Region Nichi Vendola will speak.
Renault is the event’s main sponsor. Also participating: Bioscalin, CityLife, Panasonic with Eluga (the new water-proof Android smartphone), Maybelline (sponsor & official make-up) and Compagnia della bellezza (sponsor & official hairstyling).
Event partner of the event: Privalia that celebrates its fifth anniversary along with Mondadori and Trenitalia with the Frecciarosa project dedicated to the world of women.
Milano Fashion Design is an event produced by DPR – Input Group.

A complete calendar for Milano Fashion Design is available at www.milanofashiondesign.it.
You can also follow Milano Fashion Design on Facebook.

Mondadori has announced the launch of two new international editions of Grazia, further confirmation of the global success of the magazine that interprets played Italian fashion and style around the world.

Mondadori has signed a licensing agreement with Wydawnictwo Bauer Sp. Z O.O. SP.K., a leading publisher in Poland and part of the Bauer Media Group, for publication of the magazine. Grazia Poland, which will hit newsstands in the coming months as a fortnightly, will be edited by Anna Zaleska.

Meanwhile the launch is planned in 2013 of the Spanish edition of Grazia, to be published under license by Prisma Publicaciones, a company wholly owned by the Planeta Group. Grazia Spain, which raises to ten the number of weekly editions of the magazine around the world, will be edited by Charo Izquierdo.

“With the launches in Poland and Spain, Grazia will soon be present in all major European countries, an incredible achievement, especially in light of the difficult economic scenario,” said Zeno Pellizzari, head of Mondadori’s International Activities. “The Polish edition will be published by Bauer, with whom Mondadori has a long-standing partnership, built around the success of the UK edition of Grazia and soon to be further strengthened with the acquisition by Bauer of ACP Magazines, the publisher of Grazia Australia,” Pellizzari added.
“Grazia Spain, which will launch next year, will be published by Prisma Publicaciones, part of the Planeta Group, one of the largest and most successful media players in the world. We are extremely proud to be working with Bauer and Planeta and we are sure we have made the best possible choice to ensure the success of these two new key editions of Grazia.” Pellizzari concluded.

Grazia Poland and Grazia Spain will be characterised by the unmistakeable “easy chic” style and the refined editorial mix that has made Grazia a point of reference around the world.
Unique in the world scene for the rapidity of its international expansion across four continents, Grazia is one of the most appreciated media in the fashion and beauty industries.
Apart from Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which the Polish edition will be added in the coming months followed by the Spanish version in 2013.

Mondadori France has signed an agreement to acquire 60% ​​of NaturaBuy, leader in online small ads and auctions in the hunting, fishing and leisure sector.
Under the terms of the agreement, Mondadori France, has an option to increase its share in the capital of NaturaBuy up to 100% over the next five years.

NaturaBuy is a purchase site and a platform that allows, on the one hand, outdoor leisure activity enthusiasts to buy and exchange the products they need for their particular passions and, on the other, offers companies access to a new distribution channel. In fact the marketplace features small ads, auctions and, since 2011, the possibility for sellers to open their own boutique within the site.

Launched in 2007, NaturaBuy is a community of enthusiasts that is able to bring together 160,000 users and 1,500 companies. The site sells more than 140,000 items and an annual volume of transactions worth more than €24 million.

In France the hunting and fishing market is one of the most significant in the leisure sector, with a value of €2.8 billion in 2011.
With this acquisition Mondadori France increases its leadership in the “Nature” sector, supporting the largest online marketplace for hunting and fishing with the magazines Le Chasseur Français, La Revue Nationale de la Chasse and Le Grand Gibier, which have a total circulation of over 400,000 copies.

“After the acquisition, together with Axel Springer, of a significant stake in Autoreflex.com at the end of last year, this operation marks a continuation of our strategy for growth and diversification in digital,” explained Ernesto Mauri, chairman of Mondadori France. “We have three basic guidelines: assessing opportunities in areas related to our traditional activities, focusing on areas in which we are already leaders with our publications and to provide continuity in the management of the new business, with the participation of the founding partners to facilitate development over the medium term,” Mauri concluded.

Starting from tomorrow Tv Sorrisi e Canzoni will be a magazine completely renovated. The weekly, which for 60 years has been a reference point for show business is evolving in line with the changes taking place in the world of entertainment and will propose a new formula with an innovative editorial formula for readers interested in television and much more.

“The television and entertainment landscape has changed dramatically in recent years with the arrival of new channels, new platforms and new ways of using content”, said Aldo Vitali, editor of Tv Sorrisi e Canzoni. “With the new version of the magazine we want to offer to readers, often confused and looking for a guide, an authoritative tool to help them find their way through the vast array of television programmes, films, music, books, technology, radio and all the other various forms of entertainment”.

Tv Sorrisi e Canzoni, the undisputed leader in its segment, will have a new editorial approach, strengthening its ability to identify and satisfy the interests of its readers.
The magazine is divided into three distinct sections:

• show news, with the most important news of the week
• services, with more extensive and in-depth articles;
• guides, featuring reviews, reports and suggestions for “consumption” and dedicated to main themes of the magazine: TV, cinema, music, web, technology

In particular, the TV Listings section, which will remain the fundamental reason for buying the magazine, will guide readers through the programmes: in fact, the classic schedules will be supported by a new double page highlighting the best programmes selected by the editorial staff: over 100 viewing suggestions every week.

Through the innovations on the web site Sorrisi.com and on the social networks Facebook (http://www.facebook.com/tvsorrisi) and Twitter (@tvsorrisi), Sorrisi will gather comments, reports, reviews, and identify new trends in audience taste. Among the various activities, the special initiative “Ho voglia di Sorrisi” (I want smiles) will be available: with a picture taken with a webcam or smartphone and uploaded to the dedicated mini-site users can become part of the magazine’s show.

R101 is the official radio station of the 69th Venice International Film Festival at the Venice Biennale, which opened today and will run until 8 September 2012.

For the entire duration of the event R101 will offer exclusive radio encounters, from the Radiocall location, with the delegations of all the films in competition. Guido Bagatta, live from the studio set up in the Lancia Café, will give an account of all the excitement of great international cinema, during the programme aired every day from 12 to 1 pm and from 6 to 7 pm. There will be background information and curiosities from the Festival, as well as news previews and interviews with the stars on the red carpet. All video content, images and services will be available on R101’s web tv at www.r101.it.

Thanks to this collaboration R101 will be at the heart of an event of worldwide importance, with the aim of actively contributing to making the magical world of cinema even more spectacular. R101 will be the official ‘voice’ of the Venice Film Festival, covering the events and personalities with the emotional and ironic approach that characterises the radio’s style.