Media: Publishing brands

Donna Moderna celebrates this year’s World Environment Day with the “Free the turtles” initiative. This week, the magazine’s readers can buy with the title a bracelet with a pendant in the form of a turtle, hand-made using recycled material, in a range of colours, at the price of €3.90 (excluding the cost of the magazine). Part of the proceeds will be used to finance the development of four Marine Turtle Recovery Centres run by the CTS (Centro turistico studentesco e giovanile) in Sicily, Calabria and Sardinia to protect the species.

On the occasion of the World Environment Day, a marine turtle named Rughetta by children who took part in the “Io salvo la tartaruga”” (I save turtles) campaign promoted by Donna Moderna, has been released into the sea. The campaign is run in cooperation with Earth Day Italia, an organisation that works to promote environmental training and awareness. Rughetta was found injured on a beach on the Tyrrhenian coast and thanks to the care of the operators of the CTS Marine Turtle Recovery Centre at Brancaleone it has been put back into the sea in the presence of the children who participated in the initiative.

An extraordinary edition of the CIAK D’ORO prizes celebrates great Italian cinema.

In fact, this year’s awards created by CIAK, the monthly film magazine edited by Piera Detassis, will mark the triumph of La miglior offerta by Giuseppe Tornatore, Viva la libertà by Roberto Andò and Reality by Matteo Garrone, while the CIAK D’ORO for a First Film went to L’intervallo by Leonardo Di Costanzo.

The award ceremony CIAK D’ORO 2013 will be held this evening in Rome, for the fourth consecutive year, at the prestigious Palazzo Valentini.

La miglior offerta won four awards: Best Director, Best Editing, Best Costume Design and the very important Best Film of the year.

Readers of the monthly rewarded Viva la libertà by Roberto Andò with the CIAK D’ORO for Best Actor, Toni Servillo, and Best Supporting Actor, Valerio Mastandrea, while the jury of critics awarded it the prize for Best Screenplay. There were three CIAK D’ORO awards also for Reality by Matteo Garrone, including Best Production Design and Best Photography. The latter award, voted unanimously by the jury of journalists, went to Marco Onorato, an outstanding artist of light who died too soon. The award will be received by his wife, Donatella Rimoldi.

It was also an important year for Sergio Castellitto who was awarded by the magazine’s staff the male SUPERCIACK D’ORO as director of Venuto al mondo, and leading actor in Una famiglia perfetta as well as his career.

In an important year for women in the cinema, Margherita Buy has won the CIAK D’ORO as Best Actress in a leading role for her portrayal of Irene, an inspector of luxury hotels in the much appreciated Viaggio sola by Maria Sole Tognazzi. The prize is for the first time with the support of the fragrance Signorina by Ferragamo Parfums.

Also underlining the success of women is the SUPERCIAK D’ORO awarded to the irreverent trio Claudia Gerini, Cristiana Capotondi and Sabrina Impacciatore, stars of the film Amiche da morire by Giorgia Farina.

New in the CIAK D’ORO 2013, the CIAK-Alice Giovani prize (the result of a collaboration between the magazine and Alice nella Città, the independent and autonomous section of the Rome International Film Festival), which is dedicated to Italian films aimed at young people and awarded to Giuseppe Piccioni’s comedy Il Rosso e il blu.

The real surprise this year was the two awards given to L’intervallo by Leonardo Di Costanzo: the critics and journalists voted it the Best First Film and awarded the producers Carlo Cresto-Dina of Tempesta Film and Tiziana Soudani of Amka (with Paolo Del Brocco for Rai Cinema).

The composer Mauro Pagani won the award for Best Soundtrack for Educazione Siberiana, while Flowers blossom by Thony featured in Tutti i santi giorni won the Best Original Song.

The coveted CIAK D’ORO Bello & Invisibile, awarded by the magazine’s staff to a film of great quality that did not do especially well at the box office, this year goes to Bellas mariposas by Salvatore Mereu.

Finally the CIAK D’ORO CLASSIC, the award for an extraordinary career, goes to Ettore Scola.

DISARONNO, CIAK AND OFFICINE PRESENT THE EVENT “FILM FACTORY ITALIA – IMPARARE IL CINEMA”
At 6pm, before the beginning of the ceremony, three short films by FILM FACTORY ITALIA – IMPARARE IL CINEMA will receive their first screenings: Hands with Cristiana Capotondi and Francesco Colella, 18 mq with Pia Engleberth, Alessandro Roja, Federica Castellini and Martina De Santis, and Free-Go with Alba Rohrwacher, Paolo Rossi, Mauro Parrinello, Alex Cendron and Silvia Annichiarico. The work of young filmmakers from different countries, the project, which is the result of the cooperation between Disaronno, the monthly film magazine CIAK and OffiCine, aimed at young film talent. The shorts will be presented by Silvio Soldini, the project’s artistic supervisor, along with the coordinator Paolo Borraccetti. Both students and actors will also be present at the screening.

A new prize, the CIAK-Alice Giovani, and the FILM FACTORY ITALIA project are both a demonstration of CIAK’s support for the cinema, training and education and a confirmation that, today, more than ever, a specialised magazine must know how to look beyond its pages and be open to the enormous world of media and the many audiovisual platforms that are currently being developed.

Grazia.it is media partner of the upcoming edition of Fashion Camp, an event entirely dedicated to fashion and new technology that brings together fashion bloggers, professionals from the sector and digital influencers for two days of meetings, workshops and events that are also open to the public (on 7-8 June, at the Cattedrale della Fabbrica del Vapore in Milan).

Innovation and experimentation for an open vision of fashion will be at the centre of this fourth edition of Fashion Camp, that will feature both old and new protagonists from the sector: including, Grazia.it – a reference point for fashion lovers – selected as the media partner for the event.

On the occasion of Fashion Camp 2013, Grazia.it has launched a special initiative for readers who would like to become an IT blogger.

From all those who have submitted their applications to the web site by 30 May, the five bloggers who have best interpreted the season’s trends will have the opportunity to enjoy the experience of Fashion Camp alongside Grazia.it where they can put their creative talents to the test with posts on emerging brands that will put to an online vote: the most appreciated blogger will then become a member of the network of IT bloggers.

#BloggerWeWantYou and #fashioncamp2013 are the hashtags to follow live on Twitter the entire event as it happens.

Grazia.it will be at Fashion Camp with a corner to greet readers and enthusiasts. The complete Fashion Camp 2013 programme is available from: http://www.fashioncamp.it/programma.

With an unprecedented initiative in the Italian consumer magazine market, Mondadori is significantly updating its offer in the women’s sector with the launch, over just three days, of three completely redesigned weeklies: Grazia, Donna Moderna and TuStyle.

The three titles, each with a distinct positioning in three different segments of the market – upscale/Grazia, service/Donna Moderna and consumer/TuStyle – reach a weekly total of over 3.6 million readers, with an expected circulation in the launch phase of an average of more than 750,000 copies in 7 days.

Grazia, Donna Moderna and TuStyle – in print, on tablets and online – leverage a digital system with more than 5.3 million unique users per month and over 62.7 million page views on Donnamoderna.com and Grazia.it, to which TuStyle.it will added before the summer.

The increasing integration with the online iteration is also conducted on social networks: the official Facebook pages of the three magazines combined exceed 345,000 likes, the Twitter accounts have a total of about 200,000 followers, as well as a growing presence also other leading social platforms.

“We are particularly proud to have completed plan involving three of our women’s titles, a segment in which we are already the leader with a market share of well over 50%”, said Ernesto Mauri, chief executive of Mondadori.

“Mondadori’s extraordinary capacity for innovation, that has always put product quality first, now involves a multimedia logic that embraces print and digital, and constitutes an integrated system based on the centrality and strength of the brand”, Mauri added. “In just a few months, thanks to the impeccable work done by the staff and the three new editors of the titles – Silvia Grilli, Annalisa Monfreda and Marina Bigi – we have developed three products that we are sure will find favour with the public and the market, enabling Mondadori not only to consolidate, but to further increase its leadership”, Mauri concluded.

The first issues of the three new weeklies will feature a total of 284 advertising pages, an increase of 29% over the same period last year, bucking the trend in the market.

For the relaunch of the three women’s weeklies Mondadori has put together a massive communication plan that includes a campaign for each weekly, divided across different media – TV, radio, web, social networks, press, large-scale retail, retail outlets, airports, train stations – with an overall gross investment of more than € 15.6 million.

MONDADORI’S THREE NEW WOMEN’S WEEKLIES
While remaining true to the characteristics that have made them successful over the years, Mondadori’s three new women’s titles come with a range of new features: starting today, Wednesday 8 May, with TuStyle. The “personal shopper weekly” edited by Marina Bigi, in addition to numerous new design features, will be even more lively, timely and engaging, with more space for must-have fashion, more attention to low budget options and comparisons with the world of celebrities, for shopping at affordable prices.

It will then be the turn of Donna Moderna, Italy’s most widely read women’s magazine, edited by Annalisa Monfreda, that from tomorrow, Thursday 9 May, can be browsed in a completely new version and format. Thanks to the title’s usual practicality and its vocation of providing a service to its readers, the new Donna Moderna offers always new and original advice and information to meet everyday challenges, both big and small, in a creative and unusual way. All with a new look that combines the authority of a historic brand with the typical irony of women. There will be even more space for femininity and beauty, not to mention issues related to work, current events and all other aspects of being a woman at 360 degrees.

From Friday 10 May Grazia will appear with a new face to reaffirm its position as the fashion weekly where fashion meets news: the magazine edited by Silvia Grilli will be more contemporary, glam and chic, with the same international feel of the network that has taken the brand to 22 countries around the world. For women interested in current events, to fashion and trends in beauty, Grazia will offer its readers many new features: an even bigger format and a more energetic and rich cover, while retaining the unmistakable DNA that made the magazine a reference point for style among women’s magazines.

THE COMMUNICATION CAMPAIGN
Each campaign has a different creative aim, in line with the mission of the title: that of TuStyle “I want and I can”, developed by the agency Stylum, highlights and emphasises the positioning of the magazine in an original and sparkling way, in tune with the attitudes to life of the target audience, young women who love fashion, shopping and new looks at affordable prices.

The Donna Moderna campaign “I want to be me” – conceived by Stylum for TV and HI! Communication for print, radio and web – expresses authenticity, practicality and irony, characteristics of the personality of the magazine and its readers.

For the communication of Grazia “Look for news”, created by Daniel Cobianchi and Alessandro Sabini for Pocko, speaks to a female audience interested in the latest fashion trends, shopping and beauty, but that does not ignore current events, news, in order to fully live its contemporary dimension.

“HYBRID ARCHITECTURE & DESIGN” is the name of the great exhibition-event created by the monthly magazine INTERNI, sponsored by the City of Milan and Expo2015, and co-produced by the BE OPEN Foundation and iGuzzini, which will take place in the courtyards of University of Milan, between now and April 21st, for the Milan Design Week.

“HYBRID ARCHITECTURE & DESIGN is dedicated to the theme of métissage in architecture and design projects,” said Gilda Bojardi, director of INTERNI. “The concept of hybridization is interpreted as an encounter between cultures and technologies capable of generating answers to the uncertainties and problems of the contemporary world. Métissage, then, within this project, provides a credible alternative to the concept of the melting pot, the uncritical sum of cultures and traditions, and the leveling of languages, design and culture originated by globalization,” Bojardi concluded.

With this exhibition-event, which endows Milan with a unique and exceptional visibility, the magazine is confirmed as the absolute leader in the communication of the design system. It is proved by the data which the system INTERNI – INTERNI/Panorama, INTERNI Annual, INTERNI International Kingsize, Design Index and Guide Itinerari- can boast in April 2013: a total circulation of 770,000 copies, with a total foliation of 1,100 pages.

HYBRID ARCHITECTURE & DESIGN also triggers a stimulating dialogue between designers and companies, which takes the form of site-specific works, designed as new forms of intercultural communication.

Numerous are the names of designers, architects and companies who have created “HYBRID ARCHITECTURE & DESIGN” with their projects: Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums, Christophe Pillet, in collaboration with Studio Azzurro videomaker for BE OPEN , Akihisa Hirata with Panasonic, Archizero with Franchiumbertomarmi, Mario Cucinella with Marazzi, Michele De Lucchi with Safilo, Daniel Libeskind with Cosentino Group, Simone Micheli with Aqua Industrial Group, GLIP and Zambogroup, Luca Scacchetti with Wolf Haus, Speech & Tchoban Kuznetsov and Mark Bravura with Arch-Skin, Dean Skira with iGuzzini, GLIP, Zambogroup, Autoban with Deborah Milano Group and Wells, Martí Guixé with Levi’s, Federica Marangoni with FART, the exposure of the prototypes of the competition Decò Ter supported by Regione Lombardia, Przemyslaw “Mac “Stopa with Samsung Chemical Europe.

INTERNI has also reserved a number of proposals for fans of the web: the applications of FuoriSalone@ Guide and the Guide ZeeMilano are available free for iPad and Android operating systems on tablets and smartphones as well as iPhone.

This week sees the arrival of the new Grazia Casa: the monthly edited by Gilda Bojardi will have a new look and readers will find a range of new features on the occasion of the Milan Furniture Fair.

Among the many transformations, the first concerns the logo: GCasa becomes Grazia Casa, to bring the unique Grazia touch also in the world of interiors, trends that inspire, lifestyle, contaminations between fashion and interior design, the houses inhabited by the protagonists of our times, the suggestions and ideas to make interiors functional but with a unique style.

Grazia Casa will be even richer in content and sophisticated for all fans, not only of interiors, but also of art, style and fashion. The already appreciated, clear and well defined thematic structure – Life, People, The Homes of the World and Slow Design – will be joined by new sections, details and pages dedicated to specific topics, that will be different each month. Including: The house of the month, A closer look/Inspired, Décor, The table of the month, Let’s set up home and An architect’s advice.

With this initiative Mondadori will strengthen its presence in the furniture and design monthly segment, in which it is leader with a 45% share in terms of circulation: thanks to the quality and competitiveness of its magazine portfolio, which includes – in addition to the new Grazia Casa – also the monthlies INTERNI, Casabella and CasaFacile, the Group’s Living system reaches all targets and sectors, from the upmarket to the professional.

“The redesign of Grazia Casa, which becomes a real monthly with 10 issues per year, has been enthusiastically welcomed by the market which immediately included the April issue in media plans, resulting in a 25% increase in space,” said Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità. “In addition to the major players in the design world, there are also clients from fashion and cosmetics. There was also an excellent performance in the period from January to April, with an increase of 13.7% in space compared with the same period of the previous year, thanks to the positive result of the January/February double issue. Bookings for upcoming issues confirm this trend, thanks to the quality, circulation and distinctive character of the new Grazia Casa,” Sajeva concluded.

The launch of Grazia Casa will be supported by a communication campaign that will begin this week and run throughout the design week. Overseen by Franz Degano and Alessandro Omini, the campaign will run on television (Mediaset and digital terrestrial channels), newspapers, Mondadori magazines and websites, retail outlets and urban billboards in Milan.

Thanks to its strong connection with the worlds of design and fashion, and to celebrate the launch of the new issue, Grazia Casa has also organised, in partnership with the London gallery 19 Greek Street, an exclusive party to be held on Wednesday 10 April at Marc by Marc Jacobs (Piazza Carmine 6, Milan). 19 Greek Street will present an extraordinary collaboration between Danish designer Nina Tolstrup and Marc by Marc Jacobs, entitled “Recreate: life after catwalk” (http://www.re-imagined.co.uk) characterised by a collection of furniture made from fabrics from previous Marc by Marc Jacobs collections. From 9pm to midnight the evening will be rounded off with a DJ set by R101.

From tomorrow, 20 February, Grazia will also be published in Korea, as a result of a licensing agreement with Seoul Cultural Publishers. The magazine, which will the only fortnightly in the Korean market, will be edited by Seong-hyeon Ahn.

This new launch further reinforces the presence of the “Grazia International Network” in Asia where Grazia has established itself with unprecedented success, beginning in China, before continuing in Thailand, Indonesia and India.

“Korea is a country in which fashion, beauty and celebrities are subjects of great interest. And, in a moment of world economic downturn, ours is one of the few markets that is growing,” declared the editor Seong-hyeon Ahn. “Grazia Korea will be a big success exactly like the other editions of the magazine around the world. I am sure that the characteristics of this historic title will perfectly match the needs of today’s women,” the editor concluded.

The new edition of Grazia, which is an interpreter around the world of Italian style and elegance in fashion and lifestyle, is aimed at a female readership interested in fashion and style, and featuring an innovative formula and upscale offer.

Established in 2005, the “Grazia International Network”, one of the most dynamic in the world, is characterised by the speed of development in the most significant publishing markets: from France to the UK, and from Germany to China and India, with overall monthly sales of over 7 million copies.

The launch of Grazia Korea will be accompanies by a communication plan on the web and social media, as well as TV, print, radio, B2B, PoS and outdoor media.

From tomorrow, Wednesday 13 February, Grazia will be available also in Spain thanks to a licensing agreement with Prisma Publicaciones, a company 100% owned by the Planeta group. The new magazine, edited by Charo Izquierdo, brings to ten the number of weekly editions of Grazia in the world, completing the presence of the Grazia International Network in continental Europe.

With this and the Korean edition, to be launched next week, the number of countries in which the magazine is published rises to 23. Thanks to this partnership, the Spanish magazine market will now include a upscale brand that already represents the elegance and style of Italian fashion around the world. The new edition of Grazia will introduce Spanish readers to the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s fashion magazine.

“Grazia is will enter the panorama of Spanish women’s magazines as a product that has been missing until,” said Charo Izquierdo, editor of the title. “There has not been in our market a title that combines fashion and news, and which responds to the needs of women readers. I’m sure that Grazia Spain will be a new element as it has been with the other editions in the rest of the world,” Izquierdo concluded.

Unique in the international publishing scene for the speed with which it has exported the brand to four continents, Grazia is one of the most popular titles in the fashion and beauty sectors. In addition to Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia and Herzegovina, Macedonia, Poland and soon in Korea.
The launch of Grazia Spain will be supported by a communication plan ranged across TV, print, radio, B2B, online, outdoor point of sale.

Donnamoderna.com, one of Italy’s leading web sites for women, presented to the Fondazione Istituto Europeo di Oncologia (European Institute of Oncology -FIEO) the proceeds of “Un’azione coi fiocchi”, an online charity initiative in support of the couples who every year have difficulty conceiving a child, in collaboration with Pro-Fert, (Società Italiana Conservazione Fertilità), the Italian Fertility Conservation Association.

The users of Donnamoderna.com, by sharing the initiative with their friends on Facebook, Twitter and Pinterest, activated an authentic web charity chain triggered by a video-story in support of fertility which in a short time generated 83,000 views YouTube and winning the first place among the most viewed (of the week and month) and popular videos on the web in the “Non-profit & Activism” category.

Thanks to the likes and shares on social networks, Donnamoderna.com donated €5,000 to the Fondazione Istituto Europeo di Oncologia: the proceeds will be used by the FIEO to promote an innovative study led by Dr. Fedro Alessandro Peccatori, Director of the Fertility and Reproductive Oncology Unit at the IEO, into “Cancer and fertility: the importance of prevention.”

Donna Moderna is the preferred magazine for the most lively, curious and modern women, thanks to an editorial formula based on service, variety and completeness as well as journalistic quality. Donnamoderna.com is the Italian leader in sites for women with 4.5 million unique visitors and 55.7 million page views (source Audiweb, November 2012), it also has over 151,000 fans on Facebook and over 156,000 followers on Twitter .

Fondazione IEO
“Better care through research” is the motto of the IEO, established in 1994 on an idea by ​​Prof. Umberto Veronesi, and which is inspired by an innovative model of health and advanced research in the field of oncology, integrating the various activities in the fight against cancer: prevention, diagnosis, health education and training, research and treatment.
In order to conduct research of consistently high quality and reliability you need to ensure that researchers have a real opportunity to work consistently at the highest level, which is why the Institute is supported by the Fondazione IEO, a non-profit fundraising organisation.
For IEO and its Fondazione, the fight against cancer is conducted along three lines: clinical activities concentrated in the three areas of prevention and diagnosis, surgery and medical care; experimental research which has absolute priority; and training, to which the utmost importance has always been given.

Profert
Profert, the Italian Fertility Conservation Association, is a scientific body which brings together gynaecologists, reproductive specialists, oncologists and biologists. It is chaired by Dr. Andrea Borini, chief clinician and scientist of the Tecnobios Procreation centres.
The associations objectives include: the organisation of clinical trails, the establishment of a network of counselling centres for the preservation of fertility, the training of doctors in the field, the drafting of guidelines for specialists, the promotion of information campaigns to build awareness among women and men of childbearing age how to safeguard their ability to have children.