On newsstands from tomorrow – 15 September – Donna Moderna Wellness, a new monthly from Donna Moderna.
The magazine, edited by Patrizia Avoledo and Cipriana Dall’Orto, is the first popular magazine dedicated to the ecology of mind and body. In fact, the title will respond to the increasingly common need to find a healthy and harmonious lifestyle to maintain your health and take care of yourself in a gentle manner by exploiting the personal resources that all of us have.

“Donna Moderna Wellness is the result of the evolution of Donna in Forma,” explains editor Patrizia Avoledo. “We are fed up with making sacrifices, at the table or in the gym, and the resulting frustrations. Today everyone is looking for an integrated lifestyle, with an appetising but healthy diet, constant and pleasurable movement, sound sleep, the use of non-aggressive therapies and a psychological balance to help us stay well,” Avoledo continued. “We are used to listening to our bodies only when we are not well. We have turned this perspective on its head: we listen to what our bodies and minds are telling us about our wellbeing,” the editor concluded.

Donna Moderna Wellness is divided into five sections: ‘You are what you eat, ‘Get moving, ‘Discover real beauty, ‘Take care of yourself, naturally’ and ‘Create your fashion’.
Great attention is given to advice concerning bio diets, the latest trends in physical exercise and beauty facilitated also by soft treatments. Extensive space will also be given to natural approaches to prevention and health care, once a niche interest but now an authentic market area in expansion.

“Today’s women want the truth, about products, about news, about advice,” claims Cipriana Dall’Orto, co-editor of the magazine. “In line with the new Donna Moderna, which has made this ‘truth’ its rallying call, Donna Moderna Wellness will dismantle commonplaces and bad habits. So we will audaciously swim against the tide, for example, by not talking about diets and calories, or obsessive search for a type of beauty that ends up making everyone the same. Rather, we will help, dare we say we will ‘educate’, women to find a lifestyle that fits them and that takes account of their real needs, without false myths or illusory expectations. And all with the help of qualified experts,” concluded, Dall’Orto.

Donna Moderna Wellness will launch with a very modern design that is essential and where colour is used to highlight the different topics. It will not use stock photos, but candid photos of celebrities in their ‘real moments’ in order to exploit that mischievous game of identification and consolation that women like so much.

“As happened with the evolution of Donna Moderna also with the new Donna Moderna Wellness, the attention and interest of advertisers has been very high and the results in terms of advertising significant, declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità.“The first issue will include some 63 advertising pages, 55% more than last year and with double the revenues. We are extremely satisfied also with the results for subsequent issues, which are ahead of our expectations,” Sajeva concluded.

The staff of Donna Moderna Wellness will include a ‘ecopass stamp’ for discoveries and products particularly effective for the mind and body.
Special columns will also be introduced for what’s new and the need to do, in just a few minutes, something “good” for yourself.
The central. Four-page insert, features a quick and useful mini-course to discover how your mind and body react to certain situations, immediately, after a month, after a year; for example, “What happens …”, if you smoke, sleep well, eat too much and many more.

Donna Moderna Wellness will be a monthly supplement to Donna Moderna from Thursday 15 September.
In support of the launch of the magazine a campaign has been planned using various media: Mondadori magazine, the web, social networks and POS.

Gruner+Jahr/Mondadori has launched a new product with the Focus brand in the Italian magazine market dedicated in particular to children who love animals.

The title is called Focus Wild and the monthly makes its first appearance on the newsstands on Tuesday 26 July. The magazine is edited by Vittorio Emanuele Orlando, head of the children’s and young people’s area of Gruner+Jahr/Mondadori (Focus Junior, Focus Pico e Focus Geronimo Stilton).

Focus Wild is aimed at children between the ages of 10 and 14 with a passions for the world of animals in general. The new title is divided into two main areas: the first is the section entitled Mondo, where readers can admire high quality images and reports about animals and their behaviour, interviews with well known personalities and a range of interesting curiosities. The second section, entitled How-to, features pages dedicated to looking after domestic pets.

“With this new product,” underlined Fabienne Schwalbe, managing director of Gruner+Jahr/Mondadori, “the recognised authority of the Focus brand will be able to satisfy the needs of a market that, until now, was not catered for in print. The launch of Focus Wild, with its innovative approach, puts us again in step with the times and tastes of our targets and confirms our absolute leadership in the kids’ edutainment segment.”

“Focus Wild,” added Vittorio Emanuele Orlando, “is a magazine that, as well as presenting the wonders of the animal world, also features surveys and reports on environmental problems and suggests a number of ways in which “you can do something”. In fact there are a great number of kids who are passionate about animals and want to get involved personally. This magazine is for them.”
With 68 pages and in the 22 x 28.5 cm format, Focus Wild will have a cover price of €3.50, and a print run for the launch of 150,000 copies.

The launch of the new title will be supported by a major advertising campaign on Mediaset channels, as well as digital and satellite channels aimed at children, ad pages in both Gruner+Jahr/Mondadori and Mondadori titles and point of sale posters.

Advertising sales are being managed by Mondadori Pubblicità.

Donna Moderna, the women’s weekly edited by Patrizia Avoledo and Cipriana Dall’Orto, is changing and launching, with the edition on the newsstands from tomorrow, a new way of bringing fashion and beauty to its readers, making “ordinary” women, with all their good points and imperfections, the protagonists and part of the daily life of the magazine’s readers.

So, it’s goodbye to models on the cover: from tomorrow Donna Moderna will turn its lights on mothers, wives, working women and businesswomen, who best reflect the needs and emerging values of Italian women. Pleasant women, of all ages, origin and size will become the protagonists of the weekly’s fashion and beauty features. Students, career women, ordinary people – immortalized by top photographers, including Fabrizio Ferri, Gianpaolo Barbieri and Carole Bellaïche, will make it increasingly ‘possible’ to realize the dream of wearing a nice dress and posing for an exclusive feature on the latest beauty trends.

A radical change determined by the need to be ever closer to its readers, their expectations and providing a response to the growing demand for truth, even when the issue is fashion and beauty, as well as the emergence of new targets, the request for personalised contacts and the affirmation of a new pride in being a woman.

Every week a ‘real’ woman will appear on the magazine’s cover. Beginning tomorrow with three women, mothers and wives, but above all workers and business women, who have exceptionally accepted to pose for Donna Moderna: Antonella Rana, Olivia Toscani and Deborah Orlando.

To become one of the protagonists of forthcoming issues of the weekly, Donna Moderna is also launching online an open casting for “real” women across Italy: to take part it is possible to upload your photo and video on www.casting.DonnaModerna.com (from 30 June 2011).

“Donna Moderna is not giving up its mission: to make the lives of its readers easier, it will remain a ‘problem solving’ magazine, but, for this, we need to be able to respond to signals of change, which are increasingly rapid, in the lives of women. Grown up women, confident, demanding and keen to be protagonists,” declared Patrizia Avoledo and Cipriana Dall’Orto, the editor and co-editor of the weekly.

TeleNav (NASDAQ: TNAV), one of the largest global wireless location-based services providers, and the Mondadori Group, the largest Italian publisher of books, magazines and advertising, today announced the launch of Panorama Drive, a new GPS navigation service for the iPhone. Panorama Drive carries the same brand name as Panorama Magazine, one of Italy’s most prominent weekly magazines and a publication owned by Mondadori. The service is available immediately on the iTunes App store for €3.99 per week and is the only Italian GPS navigation app for the iPhone that can be purchased through a weekly subscription. However Mondadori offers a one-month trial promotion period to allow users to
download the app for free and let them familiarize and appreciate all the features of it for an entire month at no charge.

Panorama Drive is similar to personal GPS devices or in-car GPS navigation systems, but is conveniently available directly on the iPhone. Features include:

• Full-color 3D moving maps with voice and on-screen turn-by-turn driving directions – Just like an in-car navigation system, the 3D maps turn, move and stop along with the driver, while also displaying a realistic image of the streets the driver is approaching and passing. While driving, users get up-to-the minute voice and on-screen guidance, including street names, and will automatically be re-routed if a turn is missed. Navigation can be provided in either landscape or portrait mode.

• Automatic map updates – Users never have to worry about updating new map information or having to pay for map updates. This is included for customers automatically and at no additional charge.

• iPod integration – Customers can listen to music while they receive directions from Panorama Drive. In addition, enhanced iPod controls offer the ability to search through songs, artists, etc.from within the app.

• Shake to Go – For quick and easy directions to their home address, users simply shake their iPhone while using Panorama Drive and the service will launch the route.

• Business Listings/Ratings and Reviews – Users can look up more than five million businesses and services, including ATMs, restaurants, hotels and petrol stations, and easily navigate to them with the click of a button. Panorama Drive also includes business reviews and ratings so that before users head to a restaurant or make a reservation at a hotel, they can see how it was rated and reviewed by other people.

• Speed Limit Display and Alerts/Speed Cameras – The service includes speed limit information and provides visual and audio alerts if the limit is exceeded. Panorama Drive will also alert drivers when they are nearing a speed camera.

• Customizable route options – Users can customize their route types by choosing to avoid toll roads, using pedestrian mode for navigation while walking or setting the map display colors to a “nighttime” mode for easier viewing at night.

• Pedestrian mode – Users can use Panorama Drive for their iPhone to navigate European cities such as Rome, Milan, Paris and more on foot.

“The system developed by TeleNav offers such a wide range of services with such an immediate and user-friendly interface that we had no doubts about the choice of partner for the launch of this new application for our Panorama brand,” declared Roberto Sicardi, Head of Properties of Mondadori Digital. “With Panorama Drive iPhone users will be able to use a new sat nav system that uses the very latest technology and is guaranteed by a highly prestigious brand,” Sicardi concluded.

“Partnering with Mondadori provides TeleNav with an opportunity to share our application with iPhone customers across Italy while leveraging the strength of the Panorama brand,” said Ian Tredgett, director of business development for TeleNav’s European operations. “We are thrilled to partner with Mondadori and look forward to working with them to promote this service with their readers across the country.”

Panorama Drive is available in Italian and includes maps and business listings for 24 Western European countries.

A completely new DonnaModerna.com is now online, with a new design and with even more authoritative content geared increasingly to the users.
An authentic transformation for the Mondadori women’s web portal web which aims to further consolidate its leadership in the panorama of editorial sites aimed at women.

The renewal is exemplified by a more immediate approach that aims to enhance, with particular attention to the world of social media, the wealth of the editorial offer.
“It is a radical change, offering more content, a more evolved graphic look and a schedule that can be modified in real time on the basis of online trends,” declared Daniela Cerrato, head of DonnaModerna.com.
“In terms of numbers, a single figure is enough: a daily average of 213,270 unique users. A pool of users that places DonnaModerna.com in the top position among editorial sites for women and among the top ten in news, and achievement that, in our plans, is merely the starting point for continued development,” concluded Cerrato.

The web site of Donna Moderna – Italy’s leading women’s weekly – consequently confirms its role as the preferred choice also online for women to share experiences and where they can find every day the news and services they need to simplify their daily lives.

“With the new features introduced today we will enhance the possibilities for our clients,” claimed Davide Mondo, managing director of Mediamond. “For us, women users are a fundamental asset, particularly for the key role they play as drivers of consumer spending. And Mediamond once again confirms its position as the leader in this segment of the Italian web market,” concluded Mondo.

The content is organised in 12 thematic channels, with special attention to Beauty, Fashion, Mothers and Cooking produced by a team of web editors, and the News channel edited by the magazine’s editorial staff.
In order to meet the needs of an increasingly demanding audience with little time to spare, DonnaModerna.com offers a dynamic schedule that changes continuously during the day, with services, reviews and surveys. A team of web and social editors dedicated to keeping the site up to date will ensure that every day the most searched issues and subjects on the net will get adequate coverage using sophisticated tools that make it possible to immediately respond to the preferences and needs of users.

The site can also be rapidly and easily accessed in mobile on tablet devices, thanks to a shorter and essential home page and content that has been designed for multi-device use.
The new site also has additional space for video content and above all for interaction with social networks such as Facebook and Twitter. It will be possible for users to share, in real time, all of the content, from leading news stories to fashion tips and advice about beauty products and the best recipes.
Also more interactive, DonnaModerna.com has a variety of innovative and amusing widgets: from a slot machine for recipes to a box for quotations, a calorie counter and virtual make-up.
The community of users will play an even bigger role through comments, forums, blogs and groups that will be increasingly highlighted. The most popular user-generated content will consequently become an added value that will enhance the overall appeal of the site.

Tu Style in the City is the itinerant tour on the lookout for the coolest female looks in the streets of six Italian cities look (Verona, Padua, Bologna, Florence, Ancona and Naples) proposed by Tu Style, the Mondadori women’s weekly, edited by Marisa Deimichei has a marked orientation towards shopping,

At every stage Tu Style in the City a photographer, a stylist from the magazine’s editorial staff and a guerrilla fashion team will scour the most fashionable streets of the cities, engaging women in the creation of an on-the-road style laboratory. All of the outfits photographed will be posted on Tu Style’s Facebook page (www.facebook.com/home.php#!/tustylemagazine) and the coolest, selected by the editorial staff, will be published in the magazine.

The innovative format of Tu Style in the City allows readers to have a direct experience of the magazine’s fashion soul with an open-air fashion set.
After Verona, Padua, Bologna and Florence, the Tu Style in the City tour will move to Ancona (6 and 7 May) and Naples (13 and 14 May).

Each stage of the initiative takes place from Friday, from 11 am to 6:30 pm, and Saturday from 11 am to 8 pm, where women, showing off the most glamorous looks, can be photographed by the Tu Style fashion team in Ancona (Corso Mazzini – Corso Garibaldi – Corso Stamira) and in Naples (on Friday 13 May at Chiaia and on Saturday 14 May at the Vomero).

Friday 29 April sees the launch of Panorama Icon, a new magazine dedicated to fashion and lifestyle from the weekly newsmagazine Panorama, edited by Giorgio Mulè.

Panorama Icon presents the contemporary man and the icons that represent him through the vision of photographers, journalists and stylists of everything that is style and trends in fashion, art, business, design, architecture and culture.

The magazine, edited by Emanuele Farneti, is aimed at readers interested in new lifestyles, trends, travel, consumer goods and the discovery of the secrets of the excellence of Made in Italy. The images are one of magazine’s strong points: extensive fashion services, reports and portraits by leading Italian and international photographers.

For the cover of the first issue Panorama Icon has selected a great icon of international cinema, Vincent Cassel.

The magazine also boasts among its contributors some of the most prestigious international names in fashion, lifestyle and news. Exclusively for Italy, Suzy Menkes, the world’s most celebrated fashion columnist, will write for Panorama Icon. The last page will be given over to an authentic icon of Italian style, Anna Piaggi, who will recreate her historic “Anna-chronique” column; one of the leading British journalists, Luke Leitch, fashion editor of The Daily Telegraph, will do exclusive interviews with personalities from the fashion system; Carlo Rossella in ”Maschile Singolare” will reveal the secrets of the protagonists of international style and elegance; and Vittorio Feltri will explore the must haves of the male wardrobe in “Capi Indiscussi”. Among the names featured in the first issue are the journalist-writers Pietrangelo Buttafuoco and Marco Ferrante, art critic Francesco Bonami, music critic Riccardo Bertoncelli, film critic Gianni Canova, lifestyle expert Cesare Cunaccia, and the writer Marina Valensise. The title’s fashion director is Andrea Tenerani.

Panorama Icon has already been appreciated by the advertising market with sales of 125 pages in the first issue, which has a total pagination of 276 pages. A number of companies have also decided to plan their future campaigns in subsequent issues of the magazine during the rest of the year.

“The launch of Panorama Icon will allow us to reinforce our presence in the male fashion segment, with a product that is increasingly in line with the needs of companies operating at the upscale end of the market,” claimed Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità. “We are very proud of the result we have achieved and particularly satisfied by the positive reaction of advertisers in the fashion and beauty sector, traditionally very conscious of the image and prestige of a title,” Sajeva concluded.

Panorama Icon is marked by an elegant look and high qualitative level, thanks to a large format (23 cm x 28.5 cm), that highlights the impact of the photographs and with a cover with an unseen tactile effect that combines matt and gloss.

The launch of the magazine will be supported by an advertising campaign planned on national newspapers, Mondadori magazines and titles in the sector.

Grazia.it, the new site of the women’s weekly Grazia, is now online. Grazia.it is a dynamic, interactive contemporary container full of novelty and voices that discuss Italian style and the very latest trends in fashion beauty and lifestyle with personality and irony.

The weekly’s new site is characterised by the “It factor” which has two meanings: first of all, it refers to Italy, a country with a huge influence on the world of fashion, beauty and design. And It in the sense of “in fashion”, and Grazia.it is the site of reference for fashion addicts.

Grazia.it is completely new, in its content, look and interface. Big, colourful images are the real protagonists of the site, while content, produced by bloggers, photographers, digital artists and professionals from the sector, alternates with detailed coverage by the weekly’s editorial staff and, of course, audio files of interviews and video clips of the magazine’s guests, all of which is coordinated by Tamu McPherson – head of Grazia.it.

Grazia.it is approachable and easy to use thanks to fast and flexible menu, along with traditional vertical and horizontal navigation, similar to flicking through a magazine. The aim is to make the user’s experience as immediate and straightforward as possible.

Grazia.it is online in 4 sections:

– It Fashion is the heart of the site: fashion viewed as a game, something that is fun, joyous and light-hearted. The new trends, cult accessories and what’s right if you want to become an icon of style.
– It Beauty: all of the latest beauty and wellbeing products and advice, with special attention to the most recent research in cosmetics.
– Magazine: a channel reserved for the content of Grazia, the editorials and comments of the columnists, more detailed coverage by the editorial staff, the magazine’s big investigations and surveys, audio files of interviews and video clips of the magazine’s guests.
– It Culture: a window on Italian and international lifestyle, to keep you always up to speed on what’s happening in art, events and entertainment.

Grazia.it will also soon be expanded with other new features and content, from shopping suggestions to daily tips to inspire you. Blogs will also have extensive space to share new ideas with the readers of the magazine, as well as daily fashion updates straight from the web.

And of course, Tamu McPherson’s take on the world of fashion and the latest trends.

Grazia.it, whose creative director is Macs Iotti. is accessible on a PC, iPhone and iPad, and you can also interact with the social networks Facebook and Twitter directly from the homepage.

Donna Moderna and the Vodafone Foundation Italy presented in Rome, at the Auditorium dell’Ara Pacis, the winners of the “Women & Work Project”, for the best ideas for women’s social enterprise with total prize money of €300,000.

The winners
The initiative by Donna Moderna and the Vodafone Foundation Italy attracted entries from a great number of women who put together hundreds of projects for the creation of various forms of women’s social enterprise.
The rules of the competition laid out three main areas of interest:

– Home & Work. Getting better organised for ideas for the improved management and conciliation of professional and family demands in women’s daily lives;

– Solidarity. Lending a hand for the elaboration of proposals aimed at getting more women who have been subjected to abuse or live in difficult situations into work.

– Web. Let’s get online for web projects or those involving telecommunications and aimed at providing incentives for female employment.

The selection was made on the basis of over 270 projects submitted, of which 50% were dedicated to the conciliation of home and work.
Among the many projects received, special attention was given to issues of environmental sustainability and the creation of forms of aggregation to put women in contact with each other on the basis of common interests.

The best projects in each of the three categories were awarded with the sum of €100,000.

Emma Bonino, Federica Guidi and Barbara Palombelli awarded the prizes to the three winning projects:

1) “Pratice the future” (San Giuliano Milanese – MI)
In the Home & Work section, the stand-out project was “Practice the future”, characterised by its focus on environmental sustainability and the different needs of women in the home.
The proposal was created with the objective of consolidating and structuring a range of services for children (summer camps, after school, open days for private bodies and schools) in the context of the activities of the association Cascina Santa Brera, with activities aimed at working mothers that place particular attention on healthy and eco-sustainable living.

2)“ Baby-lab Coop” (San Sebastiano al Vesuvio – NA)
The winner in the Solidarity section was “Baby-lad Coop”, a project that “aims to help women in difficulty into work. The proposal is based on the creation of a strong network of partnerships across the Naples area. The objective is to establish a social cooperative of women made up of the three proposing members and a number of volunteers, together with ex-prisoners who, following initial training and a process of selection, will be able to contribute to the management of social activities comprising laboratories for children (after-school and pre-school) and parents-children.

3) “Womenpride” (Turin / Lecce)
The prize in the Web section went to “Womenpride”, which was able to combine the use of web technologies with the needs of women to combine work and family. The project involves the creation of a web platform that can offer women with children the possibility of conciliating work and family and to create opportunities for to bring women together online, creating groups that share interest and hobbies.

During the award ceremony there was also a debate on the theme of “Women’s social enterprise: a possible dream”. Taking part in the discussion were: Senator Emma Bonino, deputy speaker of the Italian Senate; Federica Guidi, President of young entrepreneurs of the Italian federation of industry; the journalist Barbara Palombelli; the Hon. Alessia Mosca, Secretary of the Labour Commission of the Chamber of Deputies.
The accent during the meeting was on the need to increase the involvement of women in the workplace in a country where the female unemployment rate is still stuck at 46.4% (Source: ISTAT).

Interni Mutant Architecture & Design is the name of a large exhibition-event created and organised by the Mondadori monthly Interni, edited by Gilda Bojardi, with the patronage of the City of Milan, and co-produced by Enel and MINI, to be held in the courtyards of the University of Milan, from 11 to 23 April, and coinciding with the Milan design week (11-17 April 2011).
The exhibition will be open to the public from Monday 11 to Sunday 17 April, from 9 am to midnight; from Monday 18 to Friday 22 April, from 9 am to 9 pm and on Saturday 23 April, from 10 am to 4 pm.

Interni Mutant Architecture & Design reflects on an architecture that mutates – in the perception of the physicality of the materials used, over time and in different locations – and that is characterised by enormous flexibility. With experimental INSTALLATIONS, the exhibition offers and large and spectacular composition that benefits form the collaboration of some of the leading companies in design and architecture. The larger works are on display in a number of spaces of the University of Milan in Via Festa del Perdono 7, in the Cortile d’Onore, the fifteenth and seventeenth century courtyards and the galleries.

A large number of designer, architects and companies have contributed with their projects to Interni Mutant Architecture & Design, including: Zaha Hadid Architects with Lea Ceramiche and Artemide, Ingo Maurer for Enel, Gwenael Nicolas with Deborah Milano, Michele De Lucchi with a special project for L’Aquila, Mario Botta with Mapei, GVM and RIVA 1920, Richard Meier with Italcementie Styl- Comp Group, SnØhetta in collaboration with Paolo Armenise + Silvia Nerbi with CarraraMarmotec, Andres Warming with Mini, Jacopo Foggini with Nice and Giulio Iacchetti with Moleskine.

Included in the Interni Mutant Architecture & Design exhibition there area also a series of DESIGN ISLANDS, ‘urban salons’, places to meet, created and prepared by leaders from the Italian and international furniture and design sector, who present unseen prototypes and items from their latest collections, including: Carlo Colombo with Arflex, Compagnia del Verde and Srtatex, Ron Gilad with De Castelli and Flos, Diego Grandi with Rosenthal and Sambonet, Setzu and Shinobu Ito with Art_Container, Massimo Pierattelli with Arval, Thomas Heatherwick and Sybarite with Marzorati Rochetti, Francesco Lucchese – Caldia Cube with Marmi and Graniti d’Italia Sicilmarmi, Pedro Campos Costa with Amorim Isolamentos, Matteo Ragni with Camparisoda, Lorenzo Palmieri with Lavazza a Modo Mio, Vincenzo de Cotiis with Rossana and Daniela Di Lauro and Massimiliano Dalla Foglia with Do.it Design Outlet Italiano. Among the Design Islands there is also the press-room designed by Simone Micheli with Visionnaire.

Interni Mutant Architecture & Design continues also in Piazza Duomo, in the 8 windows of La Rinascente.
Also during the exhibition-event organised by Interni, a series of special events will be held in the courtyards of the University of Milan, including:

– A keynote address (Lectio Magistralis) by Richard Meier: Saturday 9 April at 11:30 am in the Sala di Rappresentanza of the University of Milan.

– A keynote address (Lectio Magistralis) by Mario Botta: Wednesday 13 April at 4:30 pm in the Aula Magna of the University of Milan.

– A live concert: Tuesday 12 April at 8:00 pm, with sounds by Lorenzo Palmieri, at the University of Milan.