Media brands

Jacopo Loredan has been appointed the new editor of the monthly Geo. Loredan, who will take over from the March issue, will also continue in his role as editor of the lifestyle monthly Jack.
At the same time Marco Casareto, who is stepping down as the editor of Geo, will concentrate more specifically on growing commitments related to the development of editorial initiatives based around Focus Storia and its system of brand extensions such as Focus Storia Biografie, Focus Storia Wars and Focus Storia Collection.

The new Geo, edited by Loredan, will be an even more international product, on the strength of a brand recognised for excellence in the international world of publishing thanks to the high quality of its images and reportage.

Jacopo Loredan, who was born in Venice in 1957, began his career as a journalist at ANSA where he became a professional journalist in 1982. Two years later he was hired by Lamberto Sechi at the newly-launched Nuova Venezia. In 1987 he moved to Epoca where he remained for seven years: first as a reporter and subsequently as a special correspondent and then as managing editor. In 1994 he was hired as a correspondent by Panorama. Two years later, in March 1996, he went to Focus, the Gruner+Jahr/Mondadori monthly, as deputy editor. In November 1999, having edited the first issue of the quarterly Focus Extra, he was asked to develop the project for Jack, of which he was to become editor.

Marco Casareto, 45, was born in Chelmsford (England). After studying physics at the University of Milan, he began to work with a number of different magazines including, from 1993, Focus. Three years later he joined the staff of the magazine and in 2000 was appointed section chief with responsibilities for the coordination of the brand extension Focus Extra. Managing editor from 2002, in 2004 Casareto became coordinator of the new Gruner+Jahr/Mondadori title Focus Storia, of which he became deputy editor in 2006 and editor in 2008. The same year he was also appointed editor of Geo, a position he held until November 2009, taking it up again in September 2010. He is currently the editor of Focus Storia and its related editorial offshoots, Focus Storia Biografie, Focus Storia Wars and Focus Storia Collection.

Sale&Pepe, the cookery monthly edited by Laura Maragliano, now has an app for the iPhone and iPad.

Every month the magazine – which is a reference point for those in search of exclusive and refined gastronomic proposals – offers the best recipes, columns and background details not only of what’s goes on in the kitchen, but everything that circulated around the world of food, with interviews with top chefs and itineraries for visiting places where you can find good food.

Thanks to the new app, it is now possible to take advantage of all this exclusive content also on the move, from your iPhone or iPad. Features of the app include:

– more than 7.000 recipes accompanied by photos, ingredients, preparation times, indications of the level of difficulty and calories, along with a detailed search function to make it easier to find your favourite dish;
– a section dedicated to Sale&Pepe Specials where, with a free monthly update, you can find new tasty recipes for all occasions;
– video recipes made at the Cook&Books Academy, the Sale&Pepe cookery school located inside the Mondadori Multicenter in Milan’s Piazza Duomo, and featuring famous Italian chefs.

With the Sale&Pepe app it is also possible to mark any of the recipes as a “favourite” and save the ingredients on a shopping list. It is also possible to share your tastes and recipes with your friends on Facebook and Twitter or even directly by email with a single click.

Facebook and Twitter are integrated in the app, you can share your preferences and favourite recipes with your friends.

The app is available in Italian from the Apple Store for the iPhone and iPad at the price of €2.99.
For further informations: http://www.applicazioni-mondadori.it/periodici/salepepe/

Grazia.it is a fashion stylist for Go Try It On, the online community where users can exchange ideas and advice about their look in real time.

The Go Try It On (GTIO) app, leader in crowd-sourcing fashion trends on the iPhone, allows users to take a photo, share it online and get immediate feedback from friends and other members of the community. GTIO is therefore the point of reference for all those who want to get or share ideas about style and fashion.

GTIO, which already boasts over 12 million opinions posted by members of the community, which is made up 80% by women, a 30% international audience, has opened the platform to brands which has allowed Grazia.it to become part of the community and to get in contact with members to share and exchange ideas and advice about fashion and trends in real time.

Grazia.it, which is GTIO’s first publishing partner in Italy, in the role of fashion stylist, will respond to requests for comments in Italian and in English and will be active with its own feedback on the GTIO iPhone app, which as to date recorded 300,000 downloads.

“With GTIO Grazia.it brings fashion closer to the users who want to share their passion for elegance and style. And from this perspective the partnership with GTIO is fully in line with the philosophy of Grazia.it: style is a passion to share. Anyone who is part of the GTIO community and wants to exchange ideas about their look, from today can rely also on advice from Grazia.it,” declared Vittorio Veltroni, Digital General Manager of Mondadori. “GTIO is an excellent example of how to combine in an unconventional way quality digital content, fashion and a social dynamic, and we are delighted to be a part of this innovative project,” Veltroni concluded.

“We are delighted that Mondadori, one of Europe’s leading publishing groups, has asked Go Try It On to make a contribution, with Grazia.it, to the content of our community,” declared Marissa Evans, CEO, GTIO. “The agreement will enable us to expand our list of prestigious partners, the features of our community and to get in contact with users and the world of Grazia.it”.

Donnamoderna.com, leader in the editorial web sites sector targeting women, launches “Basta il pensiero!” (the thought is enough!), the free Christmas Facebook application, (https://apps.facebook.com/bastailpensiero/).



This Christmas, through the “Basta il pensiero” app, Facebook users will be able to send a thought to their friends – sharing a list of virtual gifts selected by Donnamoderna.com – and invite them to do the same to trigger off a real viral chain for charity.

The more gifts “unwrapped” by a click, the sooner Donnamoderna.com will be able to sustain the European Oncology Institute Foundation: for every 5 gift-wraps, in fact, Donnamoderna.com will donate 1 euro to FIEO towards breast cancer research, with a total help up of to 5 thousand euros.

FIEO will use the funds collected to promote an innovative pilot study, led by doctor Fedro Alessandro Peccatori (Director of the Fertility and Reproduction in Oncology Unit – IEO) aiming to evaluate the effectiveness of Counseling in Oncology.

Important goals, then, which Donnamoderna.com wishes to reach with the help of its users, who will be able to participate in this initiative by downloading the “Basta il pensiero!” app.
In order to know the details, discover how to fill the Christmas tree with presents and do some good without spending a penny, just go to http://ty.donnamoderna.com/bastailpensiero.


To follow Donnamoderna.com:


* web site: www.donnamoderna.com


* Facebook page: www.facebook.com/DonnaModerna


* Twitter: http://twitter.com/DonnaModerna


* Google+: http://ty.donnamoderna.com/google-plus


* Instagram: donnamoderna


The IEO Foundation

Together with the European Oncology Institute, since 1993, the IEO Foundation is a no profit organization which raises funds to support the creation and development of experimental and clinical research. In particular, FIEO works to spread knowledge about the causes, prevention, and therapies for oncological diseases, either directly or via third parties, through biomedical and sanitary research, and through assistance , physical and psychological rehabilitation of cancer patients, and through the donation of assets both to the above mentioned people and to the Oncology European Institute in Milan, which has the same aims.

Mondadori has joined forces with Flipboard, the world’s first social magazine for the iPad, to make content from Grazia.it, Grazia.fr and Graziadaily.co.uk available on Flipboard. International fashion and style aficionados can access the three language versions of Grazia in Flipboard’s Content Guide, where the publications are featured this week.

Flipboard, named Apple App of the Year by Apple, allows readers to discover, browse and share digital content that has been optimised for iPad for an unparalleled reading experience. Additionally, they can to flip through news, photos, videos and friends’ updates on Facebook, Twitter, Google Reader, LinkedIn, Tumblr, 500px, Flickr and Instagram.

From today the section featuring Flipboard’s recommended titles provides access to a range of digital content from the web sites of Grazia Italy, Grazia France and Grazia UK.

Mondadori is the first publishing group in Italy to work with Flipboard and Grazia the first digital women’s title in Italian to be present on the app.

“We are delighted to be working with Flipboard which will enable us to make Grazia.it accessible to users of the app that Time included among the 50 best inventions of 2010,” declared Vittorio Veltroni, general manager of Mondadori Digital. “Flipboard has recorded 4 million downloads across the world for the iPad, generating 600 million flips per month, a figure that is destined to rise. Grazia.it will then be available to an increasingly large audience, and audience that combines its passion for fashion with shopping, as well as socialising,” concluded Vittorio Veltroni.

“With Grazia Flipboard readers can access the content of one of the brands that is synonymous with fashion and style in Italy, France and the United Kingdom,” claimed Christina Mace-Turner, head of partner strategy at Flipboard. “For the first time, we are integrating content in three different languages, a first step in customizing the Flipboard experience for our readers around the world.” Mace-Turner, concluded.

Sale&Pepe, Italy’s leading upscale cookery monthly, has created Sale&Pepe Kids, the first magazine for parents and little chefs.

On newsstands from Saturday 26 November, Sale&Pepe Kids is a fun magazine where food preparation is treated as something to enjoy and where both young and old can let their imaginations roam in the creation of new recipes and enjoying working in the kitchen together to prepare simple dishes.

“For Sale&Pepe a passion for cooking and food has always been a fundamental characteristic and with this new title we want to try to involve also children who, through interacting with their parents, can become more familiar with the art of cooking while also having fun,” declared Laura Maragliano, the editor of the magazine.

Easy to read and to consult, with a wide range of evocative photographs where children are the protagonists, Sale&Pepe Kids provides easy, quick and fun recipes, advice about books and films for children, initiatives from the world of food with reference to children and a column dedicated to games and utensils for little chefs. There is also a page of news and information about the courses of the Cook&Books Academy at the Mondadori Multicenter in Piazza Duomo in Milan.
In particular, Sale&Pepe Kids offers to both kids and their parents sections such as Ne voglio ancora (I want some more), with a complete list of recipes to appreciate with appetising ideas even ingredients that are not so popular with kids; Questo l’ho fatto io (I made this) which provides step by step instructions on how to prepare tasty and amusing dishes for children, and Fatto con loro (Made with them) where children and parents can prepare a wide variety creative food, both sweet and savoury.
In the Giorni speciali section, Sale&Pepe Kids offers a rich selection of ideas for games and recipes for parties and special occasions, such as Christmas and birthdays: Aspettando Babbo Natale also features suggestions and ideas for decorative solutions, to be eaten or to decorate the Christmas tree.

Sale&Pepe Kids is on sale at newsstands from Saturday 26 November in bound format with 100 pages and with a cover price of €4.50.

This week sees the arrival on newsstands of Chic, the new supplement of the weekly magazine Chi, dedicated to fashion and beauty.

“Chic accompanies the reader when she goes shopping; fro fashion and accessories, as well as the choice of a hotel, through the style of the most popular celebrities. And with the taste, the search for elegance that has characterised Chi every week for so many years,” explained the editor, Alfonso Signorini.

In fact the magazine aims to be an authentic shopping guide: exploring the must haves for women’s clothing – such as jeans, the most glamorous boots and the trendiest colours -–, offering suggestions and ideas about what to wear in different moments of the day, with indications about brands, prices, and the addresses of shops and sites where the products proposed can be found and bought.

The cover of the first issue will feature Monica Bellucci, an icon of beauty and elegance, exclusively photographed for Chic by Alì Mahadavi and Ruven Afanador.

“Advertising sales, which have reached 70 pages, perfectly reflect the content of Chic, with a high concentration of fashion and cosmetics clients who have recognised both the innovative approach and the wide and qualified target at which the magazine is aimed,” declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità.

The launch of Chic, a free supplement to the entire print run of Chi, will be supported by an advertising campaign planned on Mondadori weeklies, point of sale and titles in the sector.

From 31 October Maria Elena Viola will be the new editor of Tu Style.

Maria Elena Viola, 42, was born in Perugia and has a degree in modern literature. She joined Mondadori in October 1999 and was involved in new editorial projects before being appointed, in April 2008, deputy news editor of TU, which became Tu Style in 2009, after a complete overhaul of the formula.
Viola began her career at Universo, where she worked on the children’s title Magazine and the weekly Viversani&Belli. After also working on a number of women’s titles, including Anna and Amica, in 1997 she moved to Gruppo Editoriale Futura where she worked on the monthly Maxim.

The company wishes to thank Marisa Deimichei for the work she has done over the years always with great passion and professionalism.

A special team of fashion bloggers, an unusual “bubble” structure and a tram that travels through the Fashion District. These are the ingredients of the Grazia.it contribution that from today will cover all of the fashion shows, events and the most exclusive parties of Milano Moda Donna.
The web site of the women’s weekly edited by Vera Montanari will provide live coverage of the main events thanks to a special team of glamorous international fashion bloggers and the correspondents of the 15 titles of the Grazia International Network. The Grazia.it team will give readers, in real time, text and pictures from the backstage areas and parties, “tweeting” live comments and creating a weblog of the entire event.

Along with Tamu McPherson, head of Grazia.it, the team will move for the entire duration of the fashion week to a special “transparent bubble” structure, located in Piazza del Carmine, which will be the nerve centre of the operation and the perfect location for events, initiatives and to share the emotions and passions of the world of fashion.
The special Grazia.it tram will run on the streets of the Fashion District and give readers the opportunity to climb on board the site’s mobile editorial office made up of 10 workstations equipped with WiFi and supported by the Samsung Galaxy Tab, the technology partner of the initiative.
An “IT Girl for a day” contest will be organised on board the tram exclusives open to the authentic fashion addicts who follow Grazia.it.
Along with the Grazia.it fashion editors, the “IT Girl for a day” winners will have the possibility of posing for a special photo shoot, with the support of special make-up by Maybelline NY. Information about how to take part in the contest on board the tram can be found on Grazia.it.

Also, from today, Grazia.it will launch on the site its IT Manifesto, an authentic Decalogue, outlining the fundamental principles that, day by day, underscore the content and structure of the site. The ten points in the IT Manifesto will be published on Grazia.it during the fashion week.
The presence of Grazia.it at the fashion week will include the creative collaboration of the Macs Iotti studio and feature graphic design by Daniele Costa and copy strategy by Tita.

The fashion week sees the return of the Milano Fashion Design, initiative promoted by the Mondadori Group with its celebrated titles Grazia and Interni and with the patronage of the City of Milan municipal council.

After the success of the previous editions, from Wednesday 21 to Sunday 25 September 2011, the spotlight will be on Piazza Liberty, in the heart of the city’s shopping district, where more than 20 fashion labels will present their latest collections with performances and special events.
Milano Fashion Design opens the doors of fashion to the general public, giving normal citizens an opportunity to enjoy spectacular fashion presentations and to enjoy an unmissable show featuring a range of new proposals every day.
All the events will take place at the Fashion House, a specially built stage in the centre of Piazza Liberty, designed by Michele De Lucchi in cooperation with Matteo Vercelloni.

Milano Fashion Design will be officially opened on 21 September by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, who declared that: “Milano Fashion Design is an exemplary expression of the contamination of fashion and design. Two qualified interpreters of made in Italy style, Grazia and Interni, will bring fashion to the street providing their know how in producing innovative performances in the heart of the city. With this initiative, now in its third edition, fashion becomes a show to be enjoyed by the general public, for all the citizens of Milan,” concluded Sajeva.

The programme
From 21 to 25 September, from midday until 8 pm, there will be alternating performances in Piazza Liberty by: Accademia del Lusso, ALV Andare lontano Viaggiando, Brema, Camomilla Milano, Cannella, CHÉRIE, Conbipel, Diegom, Eightsin, Il Gufo, Kokka, Luciano Soprani, Mabrun, Malloni, Naturino, Nenette, Paolo Casalini, Rifle, Swissies, Triumph, Woolrich and Yes Zee.
And again for this edition, the main feature of Sunday will be KID’s wear.
The make-up and hair artist area run by Maybelline NY and L’Oréal Professionnel will be visible to all. In fact, Milan will be able to watch highly professional make up artists and expert hair stylists at work. Every morning the professional make-up teams from Maybelline NY will share with the visitors of the Fashion House the experience of a model look and between one performance and another offer make-up lessons.

Special events
There is also something new for young people who dream of a future in the world of fashion: for the first time, at the Fashion House, there will be a show of creations by emerging talent from among the students of the Italian branches of the Accademia del Lusso (Wednesday 21 September at 5 pm).
On Thursday 22 September at midday, the boatbuilder Fiart Mare will present a preview of the Epica 58 and Seawalker 33 models, with a discussion, moderated by Paolo Liguori, on Italian excellence in fashion, design and boatbuilding, in collaboration with Interni on Board.
On Friday 23 September from 7 pm, R101 will be the star of a special evening, in collaboration with Peugeot, thrilling the audience with music, entertainment and guest stars. Chiara Lorenzutti, the voice of R101, will also present the fashion performances.
Banca Intesa will promote an original event that will take fashion into an unusual context and great design, a new flagship store. In fact, on Friday 23 at 2 pm Yes Zee will present a preview of their performance at the new branch of Superflash in Via Torino 21.

The partners
Milano Fashion Design has been realised with the support of Peugeot (main partner), that will make five courtesy cars available for the protagonists of the initiative and present a preview of the model from the limited series Asphalt.
Motorola will introduce the audience to the new tablet XOOM, ATRIX smartphone and GLEAM telephone, while Cadey will present its anti-oxidant cream Staminaline to the people of Milan. Also on the occasion, Dr Scholl will launch it new Pocket Ballerina Party Feet. The watchmaker Ice Watch will be on the Fashion House stage with its latest range in original packaging.
The Fashion House will be furnished by Calligaris with the following products: a Basil chair, a Anais chair, a Lib bookcase, a Timeless sofa, a Tower table. The catering will be managed by Visconti Banqueting. The tent-structure of the Fashion House is by Tensostend.

Milano Fashion Design is an event produced by DPR Eventi.