Media brands

Mondadori today launches “Cook&Books”, the first initiative of its kind in the heart of Milan dedicated to cooking enthusiasts.
The third floor of the Mondadori Multicenter in Piazza Duomo has been refurbished and now also features a new in-store shop focused on the pleasures of the table. With books, accessories and an authentic cookery school.

THE COURSES
At the heart of the new plan by the Mondadori Multicenter the “Cook&Books Academy” is a cookery school, created from the experience of Sale&Pepe, Cucina Moderna and Cucina no problem which will open tomorrow, Tuesday 29 March. With a real fully-equipped kitchen, the Academy will offer courses for adults as well as special courses that will be a mix of fun and teaching, to introduce children to the importance of diet, all certified by the professional staff of the Associazione Insegnanti di Cucina Italiana or AICI (the Italian cookery teachers association).
The lessons (40 sessions, to be held from March to June, and continuing from September to December) will allow all participants to learn how to select ingredients and to practise their skills on a range of courses not only on Italian, regional and international cooking but also children’s diets: an unrepeatable opportunity to discover the falvours of good cooking and the perfect preparation of dishes.
The range of thematic courses includes: “simple & chic menus” (31 March); “a passion for chocolate” (5 April); “an Easter menu” (7 April); “a dinner party in 40 minutes” (5 May); “Neapolitan pastries” (24 May); “well-dressed ice cream” (7 June) and “summer meats” (16 June).
A complete calendar of lessons offered by Sale&Pepe, Cucina Moderna and Cucina no problem and details about enrolments can be found on the web site: www.corso-di-cucina.it.

THE KITCHEN
The “Cook&Books” kitchen, where the courses will take place, is an innovative and confortable space that will allow aspiring cooks to enjoy experiencing the world of taste in a creative and functional context, thanks to partnerships with Valcucine, Neff, Irinox, Kenwood, Tescoma, Fissler, Pensofal and Emile Henry.

BOOKS, ACCESSORIES AND EVENTS
The new third floor of the Mondadori Multicenter has been organised to facilitate the alternation of displays of accessories and books, making it easier for customers to choose products and discover a natural kitchen, the art of food conservation, as well as the secrets and tricks of celebrated chefs, wine and drinks.
The display of books on the culture of Italian and international cooking is organised thematically – teas and coffee, desserts, savouries, sushi, eating for health and many more – and also features a vast selection of Italian and foreign publications and those of great chefs. Extensive space is also dedicated to Gourmet guides and guides to wine and food, such as those from the Italian regions, from Piedmont to Sicily, and the discovery of traditional flavours.
The extensive bookshop will alternate with single-brand spaces featuring design products and accessories for the preparation and cooking of dishes, selected from some of the leading manufacturers in the market. In addition to traditional utensils, “Cook&Books” offers ranges of everyday objects in avant-garde materials and small, practical and intuitive electrical appliances.
The entire “Cook&Books” plan is completed by the Mondadori Multicenter events space, which, thanks to its extensive balcony, enjoys a fantastic view of Piazza Duomo and where a series of events will be organised for cooking enthusiasts with food and wine demonstrations and the opportunity to meet and discuss issues related to eating and entertaining.

The Mondadori Multicenter in Piazza Duomo, opened in 2007, is the biggest space dedicated to culture and leisure in the centre of Milan. With a floor space of some 4,000 square metres, the store offers a wide range of books and DVDs, a large newsstand and an exclusive range of stationery, gadgets and gift ideas. The second floor is given over to modern digital technologies, computers and telephone-related products. All of which makes the Mondadori Multicenter a fantastic place to meet, where people can immerse themselves in a world of culture in a stimulating atmosphere that is also characterised by a rich array new products.

The “Cook&Books Academy” is the cookery school of the monthlies Sale&Pepe, Cucina Moderna and Cucina no problem, edited by Laura Maragliano. Sale&Pepe, the leading upscale cookery monthly, brings to the table with every issue a range of exclusive and refined suggestions, with recipes from both Italian and international gastronomic traditions.
Cucina Moderna, Italy’s best selling title in the sector, is an indispensible friend for women who love to cook, thanks to an offer that ranges from menus for special occasions to quick and nutritious everyday meals.
Cucina no problem is an innovative monthly dedicated to young couples, singles and all those who don’t want to renounce the pleasures of cooking, even when time is short and experience limited.

A new editorial product has been added to the portfolio of products of Gruner+Jahr/Mondadori: the video community Mammenellarete.it, which has been bought from The BLOGTV.

Thanks to this operation, Gruner+Jahr/Mondadori has created Italy’s first “family network”. Operating under the brand Nostrofiglio.it, the site will move from being a simple portal to being an authentic multimedia platform able to draw in other products aimed at parents and families.

“Mammenellarete.it, thanks to its video community,” underlined Enrico Ciampini, web publisher at Gruner+Jahr/Mondadori, “is wholly complementary with the editorial offer of Nostrofiglio.it. Now, along with the quality of the content, we can offer to parents the possibility of managing their videos and to share them with other families on a social platform specifically dedicated to them. The Nostrofiglio.it family network was created from and will continue to evolve through cooperation and new projects, in order to respond to the needs of families looking for reliable online information and creating moments of social exchange.” concluded Ciampini.

“We are extremely satisfied with the inclusion of Mammenellarete.it in our network of titles,” declared Davide Mondo, managing director of Mediamond, the company that will manages advertising sales for the site. “The arrival of a community of such relevance has a strategic significance for us, in that it will enable us to reinforce our already strong position in the “parents” target where we have, in addition to Nostrofiglio.it, the channel dedicated to mothers on Donnamoderna.com, with detailed coverage of the issue on the web site of Famiglia Cristiana and the Vivalamamma blog on Tgcom.it“, concluded Mondo.

Mammenellarete.it, first launched in 2007, is the first User Generated Content for video entirely dedicated to mothers, where they can share experiences, find answers to their questions, consult experts and where they can get direct and concrete solutions to problems and information about initiatives and events of interest.

Nostrofiglio.it was launched in 2009. Edited by Sarah Pozzoli, the portal is targeted at families and parents with a mix of services, news and a community, with a range of information and advice about conception, pregnancy and birth, as well as the growth, development, health and diet of babies and young children.

Tv Sorrisi e Canzoni and Corriere della Sera present Dentro Faber an extraordinary homage to the poetry and music of Fabrizio De André, available at newsstands from 11 March, and coinciding with the opening of the exhibition Fabrizio De André a Milano.
Dentro Faber is a definitive collection that brings together 8 DVDs, full of previously unseen material, on the life, music, experiences and passions of one of the great artists of our age.

The initiative has been organised by the Fondazione De André, thanks to the availability of unseen footage provided by Rai Trade and with the collaboration Vincenzo Mollica.

Fabrizio De André’s story is told by means of a thematic journey. In fact, each DVD, in addition to the best of his songs presented in their entirety, features the places, the encounters and first-hand accounts that mix some of the key episodes of his public persona with the most significant moments of his private life.
L’amore, Gli ultimi, Le donne, L’uomo, il potere e la guerra, Genova e Mediterraneo, Il sacro, L’anarchia and Poesia in forma di canzone are the titles of the chapters through which an attempt has been made to capture the powerful flow De André’s lyricism.

Readers will be able to go deeper into his words, listening to live concert performances of the songs and learn about his personal life through interviews with some of his songwriter friends, from Ivano Fossati to Enzo Jannacci, and members of his family, Dori Ghezzi and many others.
Accompanying this voyage of discovery of his artistic and personal development is his son, Cristiano De André, the narrator of all of the DVDs.

Each issue of the collection comes with a booklet, introduced by the critic Aldo Grasso, containing images, writings and autographs by De André.
The first part of Dentro Faber will be available at newsstands from 11 March, at the price of €10.90 (including the DVD and booklet, magazine or newspaper excluded) along with a free binder to collect the entire series. The DVDs will be released weekly.

Release dates for Dentro Faber:
11 March – L’amore (con il cofanetto in regalo)
18 March – Gli Ultimi
25 March – Le Donne
1 April – L’Uomo, il Potere e la Guerra
8 April – Genova e il Mediterraneo
15 April – Il Sacro
22 April – L’Anarchia
29 April – Poesia in Forma di Canzone

After the success of the first edition, the Fashion Week & Design, initiative, promoted by the Mondadori Group – with its titles Grazia and Interni – and the City of Milan (the department of fashion, events and design) returns in the context of Milano Loves Fashion.
From Wednesday 23 to Sunday 27 February 2011, more than twenty fashion brands will enliven the Ottagono in the Galleria Vittorio Emanuele with performances, encounters, discussions and special events.
Fashion Week & Design is a new way for people to live and experience fashion and design in the city of Milan that both involves the public and is an important showcase for advertising investors.

The initiative was presented this morning by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, and Giovanni Terzi, the the City of Milan councillor responsible for fashion, events and design. Also taking part were Vera Montanari editor of Grazia, Gilda Bojardi editor of Interni and the designer Fabio Novembre.

Fashion Performances
Grazia, a qualified interpreter of made in Italy style, has involved a range of exclusive Italian women’s fashion labels, making available its know how for the realization of innovative fashion shows that will take place at the centre of the Ottagono.
For the first time also children’s wear will be included in the Fashion Week & Design programme, with an entire day dedicated to children’s fashion on Sunday 27 February.

Michele De Lucchi and the Fashion Design House
Mondadori will open the Fashion Week with Michele De Lucchi, the internationally renowned designer and architect, who was asked by Interni – thanks to his extensive experience in the sector – to design the Fashion Design House, a special space located in the centre of the Galleria Vittorio Emanuele, where all of the events will take place.
Michele De Lucchi has designed a large octagonal wooden platform with a ring of video monitors that will transform the fashion brands into protagonists in an innovative way.
The stage of the Fashion Design House will become an authentic exhibition space where, every day, fashion and design will be on show where the staging will be enriched with a series of unseen elements and Poliform design objects.
Also the backstage will underscore the fashion events by being open to the public with the L’Oréal Paris make-up and L’Oréal Professionnel hair styling areas in full view thanks to a transparent structure, where the final touches of make-up artists and hairdressers can be observed. Between one catwalk show and another, it will also be possible to watch performances by Simone Belli, L’Oréal Paris national make-up artist and Pierpaolo Lai with the L’Oréal Professionnel Ambassadors and pick upo some of the secrets from make-up and hair styling lessons.
In addition, the Fashion Design House – which will enjoy the technical support of Caimi, Kartell, Listone Giordano, Tisettanta, and Panasonic – will also feature a photographic set where people will be able to observe the preparation and shooting of fashion services. Also McDonald’s is among the initiative’s partners.

Encounters with designers
Kicking off the events of the Fashion Week & Design will be a series of encounters with important designers and the editor of Interni, Gilda Bojardi. The first of these, on 22 February will be with Fabio November, followed, on 23rd, by Catherine Vautrin, on 24th, by Carlo Colombo and on Friday 25th byPatricia Urquiola.

R101 will be at the Fashion Week & Design with the speaker Chiara Lorenzutti, while La5 will broadcast in its daily Fashion slot everything that happens in the space.
Also involved in the Fashion Week & Design are: Ferrovie dello Stato, as main partner; Nokia making available to visitors of the Fashion Design House the new C7, the latest touchscreen and Saab, that will be a protagonist of the Milan Fashion week with the presentation of its latest model which will be on show in Via Silvio Pellico.

Fashion Week & Design is an event produced by DPR Eventi.

Panorama takes another step forward in the world of multimedia information with the launch of “Tag”, an innovative technology designed to access extra content using mobile devices.

In the issue on newsstands tomorrow, Friday 28 January, Panorama will provide all of its readers with the new Tag code, which is fast and easy to use and makes it possible to connect much more rapidly to the web, superseding the previous QR technology exclusively introduced by Panorama in 2009.

The weekly edited by Giorgio Mulè is consequently pursuing, for the first time in Italy, a new form of multimedia content integration.

Following the debut of QR, AR “augmented reality”, VIP™ (Video In Print) and 3D the Mondadori newsmagazine confirms its commitment to innovation by continuing to experiment new ways of integrating the printed page with new digital technologies. And Panorama continues to push back the frontiers of news and information by embracing the broadest range of technological platforms.

Advertisers have also decided to bet of the innovation proposed by Panorama with the Tag technology and, in the next issue, four clients – IBM, Edison, Ecolamp and Kangra – will try out the new system inside the spaces dedicated to them.

Tag is a simple colour code that is easy to use and makes it possible to see video clips or access information of any kind. All you need to do is to capture the code with the lens of a smartphone or similar device and the multimedia content (video, audio and surveys, etc.) will appear on the display.

The software to read the Tag system is unique and works with all mobile devices with a camera and web connection. Installation is automatic and free: just send an SMS with the message “Tagme” to the number 320 20 41 711, or use the browser on your device to access http://gettag.mobi/ and follow the instructions.

Readers of Panorama will find all the necessary information for installation in the next issue of the weekly (and in all subsequent issues).

Focus, Italy’s most widely read monthly is celebrating its eighteenth anniversary with a big event to be held at the Rotonda della Besana in Milan, as part of the big exhibition 2050. Il Pianeta ha bisogno di te (2050. The planet needs you), organised in partnership with London’s Science Museum.

Published by Gruner+Jahr/Mondadori and edited by Sandro Boeri, Focus is Italy’s biggest-selling monthly. It is aimed at a qualified target of people who are curious and interested in discovering the world. Over the years Focus has established itself as an authentic unbounded guide to knowledge. The breadth of the subjects it covers (medicine, geology, archaeology, biology, astrophysics, mathematical and physicals sciences, nature and technology) clear, accurate and rigorous exposition and a use of spectacular and high-impact images are among its distinguishing features.

“Thanks to its unique formula, that combines scientific rigour with simple language,” underline Giacomo Moletto, managing director of Gruner+Jahr/Mondadori, “the magazine’s success has made it a leader in Italian publishing with more than 6 million readers and a circulation of almost 500,000 copies. The Focus brand has become so well known that it has recently been successfully “exported” also to television on the national channel Italia Uno in prime time: further proof of the title’s popularity,” concluded Moletto.

There has also been an excellent response from advertisers: in the period January-December 2010, in terms of pages sold for the monthly, Mondadori Pubblicità recorded an increase of 22% compared with 2009.

This evening’s event will be truly spectacular, thanks to the “transformation” of the Rotonda into a sort of special issue of Focus, with the façade of the church acting as an interactive cover for the magazine.

Guests will be entertained by amazing sets and exciting projections that play with the infrastructure, both inside and outside, of the building, but, above all, they will be able to share a really special moment when greetings will be delivered from space from the astronaut Paolo Nespoli. The special guest star of the event will be DustBot, Italy’s “Wall-E” which has been designed to interact with people.

Donna Moderna, the weekly edited by Patrizia Avoledo and Cipriana Dall’Orto, and Mediafriends, the charity set up by Mediaset, Mondadori and Medusa, have combined their forces in a project aimed at providing support fro children who are the victims of abuse and maltreatment.

The initiative will be launched during the Pitti Bimbo, in Florence from 20 to 22 January 2011, with a photographic installation by Enrico Bossan entitled Bambini rompiscatole. Bambini nelle foto. Foto nelle scatole (Pain in the neck kids. Kids in photos. Photos in boxes), which will be open on 21 and 22 January form 10 am to 5 pm at the Magazzini Teatro della Fortezza da Basso (admission free). The opening is scheduled for tomorrow, Thursday 20 January, with an invitation-only event.

This project by Donna Moderna, a women’s weekly that has always been engaged in social issues, and Mediafriends will continue during the whole of 2011 and will also involve readers of the magazine with a fund raising effort organised in a range of initiatives.

The exhibition Bambini rompiscatole. Bambini nelle foto. Foto nelle scatole is a reportage featuring 10 photographs by Enrico Bossan that, from the viewpoint of the young guests, give an account of the atmosphere and life of the family home. Each photograph is mounted inside a large cardboard box that symbolises the box in which the dreams, thoughts and desires of children are contained.

Donna Moderna and Mediafriends invite visitors to open the boxes and, as well as discovering the photos, to read the thoughts that important writers have dedicated to these unfortunate kids. The authors: Giorgio Fontana, Fabio Geda, Pietro Grossi, Paolo Giordano, Carlo Lucarelli, Paola Mastrocola, Marco Missiroli, Michela Murgia, Valeria Parrella and Roberto Saviano as well as Dario Fo, who has donated a watercolour done by him.

During the inauguration event the actress Gaia De Laurenti will read some extracts.

The proceeds of the Donna Moderna and Mediafriends project will be devolved to five communities run by the associations CAF and Focolare Maria Regina Onlus in Teramo. Four separate areas for the collection of funds have been identified: healthcare, hospitality, education, leisure.

The companies at Pitti Bimbo will be asked by Donna Moderna and Mediafriends to support the initiative by buying one of the installations. Visitors to the exhibition can contribute by buying posters of the photos as well as by visiting the web sites www.donnamoderna.com and www.mediafriends.it, where they can support the project by making a donation to CAF (www.cafonlus.org) and Focolare Maria Regina Onlus (www.ibambini.it).

Donna Moderna will be present during the entire period of Pitti Bimbo in the exhibition area with a comfort-corner in the Mondadori Appointment space, which is in the heart of the Fortezza da Basso, in the middle of Piazzale delle Ghiaie.

The joy of knowledge,from history and medicine to technology and sport.

From Thursday 16 December 2010, Italia 1 will broadcast in prime time “Focus Uno”, a programme made in conjunction with the popular science monthly Focus, published by Gruner+Jahr/Mondadori and edited by Sandro Boeri, which is aimed at those who want to discover and know more about the world we live in.

Italy’s most widely-read magazine makes its first move into television with a new and revolutionary programme that deals with a huge range of interesting issues, including technology, science, history, sport, nature, health, sex, the animal kingdom and much else. An endless and fascinating overview made with reportage, first-hand accounts, astounding internationally produced documentaries and exclusive documents.

There will also be a large number of features produced in-house dedicated to the most extravagant and amusing curiosities.

Presented by Giulio Golia, “Focus Uno” is a new format that maintains the popular and authoritative style of the magazine Focus, and follows the same editorial line: to inform, discover, ask daring questions, provide comprehensible answers, and broaden knowledge while also being entertaining.

From puncturing myths about sex, to the most bizarre deaths explained from a scientific point of view; from unexamined aspects of human behaviour that we take for granted, to the most innovative and original aspects of the world of insects; from the infinite range of unexplained phenomena, to metropolitan legends about the food that we eat and our daily lives, to unique and extraordinarily spectacular natural events; and from the most innovative and creative proposals from the world of renewable energy, to extraordinary images from the world of animals and their natural habitat.

As well as documentaries on the most surprising and varied subjects – personality disorders, lightning, space as seen from a satellite, hyper-technological cars – and features on the new frontiers in the prevention and most recent developments in medicine and pharmacology.

So, don’t forget to tune in from Thursday 16 December 2010 to Italia 1 in prima time for four episodes of “Focus Uno”.

Focus Uno is a programme by YAM112003, produced in association with the popular science magazine Focus for ITALIA 1. Editorial supervision for features of a medical-scientific nature is provided by Intermedia.

The new Donnamoderna.com community is now bigger and has opened its doors on new horizons: from today it is even easier to share and keep up to date with ad hoc advice about all sorts of things and to create your own blog, publish photographs and videos, chat and take part in forum discussions and write private messages to your contacts.

All this has been made possible thanks to an upgrade in the functionality and a simplification of the interface: with a clean and clear layout that highlights the issues of the day and the topics to be discussed in the forums and in the chatrooms, and the immediate identification of the other members of the community with whom you can make friends and exchange ideas and opinions. Also: users can easily update their profile, inform other members about what they’re doing and any other things of interest.

The community content, which is immediately recognisable on the homepage, ranges from fashion to health; gossip to psychology, and from beauty to the world of mothers. And of course ample space is given to the expert opinions: whether they are wedding planners, psychologists or fashion assistants, always careful not to disappoint the curiosity and expectations of everyone.

Donnamoderna.com met with a group of bloggers who were given a preview of the beta community. Reactions and feedback were positive and constructive: “I think that the new Donnamoderna.com community gives one the freedom to express one’s own personality and style thanks to tools that are simple, clear and easy to use,” said Sara Dania, the blogging mother from www.smamma.net. Emma Tracanella, the blogger of 365.caramellamenta.net, claimed that: “The new community is intuitive, easy and gave me all the news and allowed me to satisfy my curiosity about a range of things.”

The high level of appreciation among users of the site can also be seen from audience figures that continue to confirm Donnamoderna.com as the leader among Italian sites for women with a monthly average of 3,100,000 unique users and 40 million page views (source: Nielsen Site Census, October 2010).

There has also been a positive response from the world of social media with more than 92,000 fans on Facebook and more than 10,000 followers on Twitter.

Guida Cucina, the new Mondadori monthly edited by Laura Maragliano, will hit the newsstands tomorrow, Thursday 28 October, with a host of new ideas for people who love to cook.

This new launch expands Mondadori’s already extensive range of titles in the cookery segment, adding a practical guide designed for readers looking for straightforward and traditional advice and recipes, for everyday lunches and dinners.

For every day of the month, Guida Cucina suggests two easy to prepare menus, with advice about combinations of dishes, accompanied by highly detailed recipes and instructions.

The different sections of the magazine are organised in an original way and published in a small and manageable format (13.9×18.5 cm), at 70 cents. Lunario: provides a mix of news to satisfy readers’ curiosity, such as the Saints days of the month, proverbs, grandmothers’ tips and indications about what to do in the garden and vegetable patch; È tempo di: suggestions based on seasonal produce and their preparation in the kitchen; I giorni: recipes, accompanied by photographs, for everyday lunches and dinners; Le filmate: step-by-step dishes explained with the help of images. And of course l’angolo dei dolci (the desserts corner) and cut-out-and-keep Schede (recipe cards).

The launch of the monthly will be supported by an advertising campaign that will run on the Mediaset TV channels, magazines of the Mondadori Group and with point-of-sale posters.