Media brands

Confidenze, the Mondadori Group magazine edited by Angelina Spinoni and for more than 70 years a point of reference for an enthusiastic audience of female readers, present a special issue dedicated to the most exciting stories about secrets, produced thanks to the writing laboratory “ConfyLab”.

Over the summer, two coaches, the writers Annalucia Lomunno and Silvia Montemurro, read, revised and selected around 150 real stories told in the first person on the theme of secrets. As the editor of the magazine confirmed: “We received a great many stories about families, but also very personal things not said, often related to a highly emotional moment in someone’s life: from a surprising reaction to the collapse of the Morandi Bridge to the revelation of a hidden talent.”

Of the 150 stories that passed the scrutiny of the “coaches”, 15 were selected for publication in the special edition, on newsstands from 22 October, that Confidenze, has devoted to Confylab. The others will appear, in the middle of the magazine, in subsequent issues and will enhance the content of the blog Confidenze.com.

Enrica Bonaccorti is the protagonist of the cover, face of the TV program ‘Ho qualcosa da dirti’ that gives voice to someone who has to say something important to someone, including revelations, excuses, thanks and secrets.

Confidenze is a weekly whose distinctive characteristics are empathy and warmth With a confidential tone and complicit language, it deals with news, fashion, beauty, wellbeing, psychology, do-it-yourself, cooking and the home. It also boasts a 40,000-strong community of readers on Facebook and active of the web site Confidenze.com, a portal full of real life testimonies, short stories, articles about news and lifestyles, as well as editorial pieces by expert contributors.

The Iriki Adventure is about to start. An exciting trip to Morocco, from 19 to 27 October will be presented this evening at 6 pm at the Mondadori Megastore in Piazza Duomo in Milan.

Donna Moderna, the Mondadori Group brand that is the leader in the women’s segment, with Annalisa Monfreda, editor of the magazine, the journalist Donatella Gianforma, the ambassadors and race manager of ADV Time, will talk to the public about the initiative – which has attracted 50 participants, aimed at women who love walking and running.

Iriki Adventure is a stage in the larger Corri con noi (Run with Us) project of Donna Moderna, which has obtained great success and offers an opportunity for all women who love running and walking to train in 9 Italian cities. But why running? Because it is not just sport, but also helps to make women more aware of their potential, their strength, makes them feel safer, improves their mood and helps to keep day-to-day stress at bay.

Iriki Adventure will give participants the chance to choose between to options: 80 km in 4 days for runners; or 40 km in 4 days for walkers.

SCARPA® is the technical partner of the initiative and all participants will wear the company’s  latest trail running models.

Participants will come into contact with local customs and habits and the stories and traditions of Morocco and the enchanting city of Marrakesh.

Participants will also have the possibility to get to know the editor of the Mondadopri Group magazine who will be running with them, as well as the journalists of the staff, the ambassadors and the many women who have decided to enjoy an unforgettable week together in one of the world’s most beautiful deserts.

The race will take place in a breath-taking landscape, a corner of the Sahara close to the border with Algeria, with some of the country’s most impressive dunes, some of which are 300 metres high. The runners will sleep in specially equipped tents and will also be able to take part in yoga and dance lessons and cookery courses. They will see sand dunes and high plains of rock and stones, Berber villages and the world’s largest palm grove.

Partners of the initiative are: Royal Air Maroc the Moroccan national airline; Equilibra with its line of food supplements and natural sunscreens; Salvelox with its line of foot care products; Tescoma with its line of Purity of drinks bottles, for those who are always on the move; Mediterranea Cosmetics with a line dedicated to skincare; and Lauretana, with Europe’s lightest mineral water.

Iriki Adventure can be followed on Donna Moderna’s Facebook and Instagram channels, using the hashtag #irikiadventure.

For a complete programme, please go to: donnamoderna.com/corriconnoi

Donna Moderna, a brand that has always been close to women and their needs, is Italy’s leading network for women and through the magazine reaches an audience of 3.5 million readers every month (source: Audipress 2019/I), on the web and social media channels a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) as well as over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

Today’s women are multitasking, acrobats and courageous in facing the challenges of everyday life. They are responsible for 80% of household expenditure and their choices are made in social contexts that are increasingly characterised by change and complexity, and with a marked influence on markets and consumption.

A detailed understanding of needs and the relationship of trust created by brands, the study of new patterns of consumption in order to have a picture of the values and requirements of women in general. These are the aims of the survey launched by Donna Moderna, the Mondadori Group magazine, edited by Annalisa Monfreda, in collaboration with Centromarca, the Italian brand association.

The project foresees the active involvement of readers with participation in the “Big Brands, Love You” competition, to be launched at the same time, which will engage users with a dynamic approach across a range of media.

The initiative will be online from tomorrow, Thursday 3 October, on a mini-site created for the occasion https://www.donnamoderna.com/concorsograndimarche and will run for ten weeks. Promoted by the magazine and a digital campaign on the Mediamond network, every week the competition will enable 10 participants to win a rich supply of products made available by some of the participating companies associated with Centromarca: Di Leo with ‘Fattincasa’ biscuits, Caffè Motta, Pepsico with G Active and Lipton Green Ice Tea Matcha, Ferrero with Kinder Brioss Integrale,  Acqua Lete Effervescente Naturale, Farmaceutici Dott. Ciccarelli with Cera di Cupra, S.O.S pelle and S.O.S. denti, Conserve Italia with Valfrutta, FHP with Vileda Turbo Smart.

Participants will be given a questionnaire that will investigate the factors that today influence the choice of branded products, with a view to providing a panorama of women’s consumption habits. Users can try their luck daily with an Instant win scratch card: and by going to the mini-site, can play as many times as they like and discover whether they have won one of the prizes. Plus, the more they share the initiative with their social media contacts, the more they can play and increase their chance of winning.

The results of the survey will be made public during an event to be held at the Mondadori Multicenter in Piazza Duomo in Milan and in the pages, social media platforms and web site of Donna Moderna.

Donna Moderna, a brand that has always been close to women and their needs, is Italy’s leading network for women that through the magazine reaches 3.5 million readers every month (source: Audipress 2019/I) and on web and social media channels, a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) to which should be added over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

Centromarca, founded in 1965, is made up of around 200 companies, including some of the most important in different consumer sectors, both FMCGs and durables (food, household and personal chemical products, white goods, DIY, toys, home entertainment) which, together, account for sales of some €45 billion.

Donna Moderna, the Mondadori Group brand edited by Annalisa Monfreda, has chosen Storytel, Europe’s leading audiobook platform, for its debut in the world of podcasts.

And it will do so with ten new stories that are an ideal extension of the Donne come noi experience, the project dedicated to female empowerment which is already a book, a theatre show that continues to tour Italy, and a training course with stages around the country to inform our readers.

Every Wednesday, from 25 September, for ten consecutive weeks, the Storytel platform will launch a brand new podcast, entirely conceived, written and spoken by the staff of Donna Moderna. The voices of the journalists will alternate with those of the protagonists: normal women who have realised extraordinary achievements and distinguished themselves for their strength and tenacity and shown themselves able to overturn the gender stereotypes to challenge the rules of the game and conquer new space.

A full list of episodes:

25 September Donne che non abbassano la testa (Women that don’t bend)

                        An entrepreneur, a judge and a reporter in the sights of the mafia

2 October        La rivincita delle scienziate (The revenge of women scientists)

                        Lucia Votano, a researcher born in 1947, and a battle still to be won

9 October       Ragazze nel pallone (Football girls)

                        Sara Gama, the World Cup with the national team and the long road to equality in sport

16 October      Una chef controcorrente (A chef against the grain)

                        Cristina Bowerman and the rise of female Italian chefs in starred kitchens

23 October      L’altra metà dell’architettura (The other half of architecture)

Sandy Attia and the challenge of sustainable design in a world of male archistars

30 October      Noi, mamme acrobate (Acrobat mums)

A journey through the dreams and problems of single mothers, from choice or necessity

6 November    La rivoluzione verde (The green revolution)

The Anglo-Italian designer Orsola De Castro talks about a different and more ethical fashion

13 November Io sono super abile   (I am super-capable)

Paralympic athlete Martina Caironi and the desire to start again with a broken body

20 November Donna per scelta (Women from choice)

Arianna and the others, born in the wrong body, and their difficult transition

27 November Steve Jobs è femmina (Steve Jobs is female)

The three very young Italian programmers that are designing the digital future

Sign up on eee.storytel.it/donnamoderna and download the Storytel app to your smartphone or tablet where you can find the Donne come noi podcast and start listening. With the app and the tag #donnamoderna you can discover, as well as the episodes of the podcast, a series of titles (non-fiction, novels and podcasts) published by Storytel and recommended by the staff of the magazine. Registration will give you a free 30-day trial of the service – after which you can decided to continue your subscription at a cost of €9.99 per month – and provides access to the entire Storytel catalogue, that includes some 100,000 titles in three languages.

Donna Moderna, is Italy’s leading network for women that through the magazine reaches 3.5 million readers every month (source: Audipress 2019/I) and on web and social media channels, a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) to which should be added over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

Storytel was founded in 2005 and is a digital pioneer in the market for audiobooks, a sector that is growing rapidly. Storytel is currently the biggest streaming service in Northern Europe for audiobooks and operates in 19 markets around the world. Launched in Italy in June 2018, in the Italian market it boasts a catalogue of over 65,000 titles in English and around 4,000 in Italian, including many exclusives and podcasts. The offer was further enhanced in the summer with the addition of Spanish, with around 3,000 titles, reflecting the value of linguistic variety that has always underpinned the international spirit of Storytel.

Milano, 20 September 2019 – INTERNI will take part in the fourth edition of Café della stampa organised as part of Cersaie 2019, the international ceramics fair for architecture and bathroom design, which will take place in Bologna  from 23 to 27 September. For the occasion the interiors e contemporary design magazine of the Mondadori Group has organised an event to discuss the synergic relationship between the surface of a new building and the environmental context in which it is placed.

Ceramic identity. Surfaces and architectural design is the title of a lecture to be given by the Milanese architect Cino Zucchi, founder of the studio CZA Cino Zucchi Architetti. Zucchi – who has already used ceramics and brickwork in many designs, both for their aesthetic qualities and sustainability – says that contemporary architecture often operates in a historically stratified context, in which buildings are constructed for contexts that were very different from current ones. The role of contemporary architecture is to interpret today’s needs while respecting the multiplicity of styles with which it has to interact.

 Ceramic identity. Surfaces and architectural design will take place on 25 September from 12 o’clock at the Café della stampa (Centro Servizi, Agorà dei Media) and the event will be introduced by Gilda Bojardi, editor-in-chief of INTERNI.

For full details: www.internimagazine.it

Leadership is not an innate quality, but rather a learned skill: in means learning to take decisions, being masters of your own life, choosing. And it is useful to live well, at home, as well as at work.

This is why Donna Moderna, the magazine edited by Annalisa Monfreda is organising. along with Facebook Italia a training day in Bari on 28 September – at the Impact Hub Fiera del Levante, in Viale Volga – and in Florence on 12 October at the Impact Hub, in Via Panciatichi 16.

The programme features a lab on new leadership curated by the Mondadori Group weekly with exercises “borrowed” from improvisational theatre which will serve to transmit the characteristics of new leadership: politeness, listening, empathy, and “networking”.

The two days will also feature laboratories on innovation and social marketing from the Facebook program “Vivere Digitale” in partnership with Freeformers, where participants will discover the bases of   design thinking, or better, a creative approach to problem solving. There will also be an analysis of social networks and the new job opportunities they offer. The programme is part of the Facebook Binario F project, dedicated to the training and development of digital skills in Italy, with courses and initiatives organised across the country.

An extract from the show “Donne come noi” (Women Like US) written by Giulia Minoli and Emanuela Giordano, will also be shown. Drawn from the book written by these two Donna Moderna journalists, it is the tale of Italian women that share an ability to overcome their own limits, transforming obstacles into opportunities.

In conclusion, in Bari, Liliana di Donato the magazine’s managing editor, will moderate a discussion with un talk Monica Filograno from the municipality of Ruvo di Puglia which will focus on the issues discussed during the day, while in Florence the same discussion will be moderated by Donna Moderna’s Montserrat Fernandez Blanco,  with Barbara Minotti, head of communication at Facebook Italia, who will talk about her professional experience.

The courses and laboratories will run from 10 am until 6 pm.

Both days are open for 60 female participants.
The cost of the day is €15 and Facebook will offer the innovation laboratory for free. Closer to the date, participants will receive an email with full details about the event. The ticket will bear the participant’s name.

Enrolment will close on Wednesday 25 September for Bari and Wednesday 9 October for Florence.

For info and bookings please go to: www.abbonamenti.it/donnecomenoi

The Mondadori Group brands will take part in the forthcoming Milano Licensing Day, the networking event that brings together the main operators in the Italian licensing and brand extension market, which will take place on 10 September at the Hotel Nhow in Via Tortona 35.

Among the opportunities offered by the brands of the Mondadori Group, Italy’s leading publisher of magazines and digital content, is an innovative offer of content and services the circulate around the passions and interests of readers, engaging communities with web sites, on social networks, magazines and events.

The licensing programme includes brands in the kids sector, cooking titles and, from this year, also the wellness sector with MyPersonalTrainer, the web site for wellness and physical fitness. As well, of course, as CasaFacile, a point of reference for lovers of interiors and daily living, and Focus, Italy’s most widely-read monthly, and the publishing brand for popular science and entertainment.

The Milano Licensing Day will also see the confirmation of the Focus Junior “system”: a brand dedicated to children between the ages of 8 and 13 which has renewed its collaboration for 2020 with Ferrero, following the success of the 2018 Easter egg initiative with Kinder Gran Sorpresa.

Among the most successful operations of 2019 was the Focus Pico initiative, the Group’s brand aimed at children aged between 3 and 6, that brought to infant schools “The’ABC of the Sabbiarelli”, an educational project developed using sand painting techniques. The Sabbiarelli kit and the Focus Pico magazine reached some 350 classes across the country, and also included a fun competition that unleashed the kids’ imaginations.

Silvia Grilli, editor of Grazia – the leading 100% Italian fashion brand present around the world with 20 international editions – has selected Chiara Ferragni as guest editor of the new issue of Grazia dedicated to female power and talent, on newsstands from Thursday 29 August. The world’s most followed female digital entrepreneur will also be the protagonist of the cover stories of Grazia in the UK, Germany, Holland, the Middle East and Russia.

For the first time in the role of guest editor, Chiara Ferragni, who is also the subject of the documentary Chiara Ferragni – Unposted, which will be presented on 4 September at the Venice Film Festival, has worked together with the editor Silvia Grilli on the creation of the issue: from the fashion pages, in which she also poses for the photographer Yu Tsai in a shooting in Los Angeles, to interviews, news and current affairs features, as well as the beauty and travel sections, with an open and inclusive approach to the latest trends.

«For some time Grazia under my editorship has had a special relationship with female digital entrepreneurs. We were the first to launch a team of influencers when the fashion establishment had not yet understood their significance. We were also the first to organise – along with Chiara Ferragni’s The Blonde Salad – an exhibition on the revolution provoked by street style in the world of fashion,» explained Grazia editor Silvia Grilli. «I have a long-standing and consolidated relationship with Chiara so, to coincide with the presentation of the documentary film about her life at the Venice Film Festival, I asked her to work with us as guest editor on a special issue, and she enthusiastically accepted. So here we are with this special edition of Grazia dedicated to women with power, features on the most pressing issues of the moment and, of course, Chiara’s world: her passions, her fashion, her commitment and, also, the film about her life. We have also involved five other international editions of the magazine who have joined us on this adventure.»

«When Silvia Grilli, the editor who first believed in me and put me on the cover five years ago – the realisation of a dream – asked me to be the guest editor of an issue, I wasn’t sure I would be up to the task. So we worked together on this issue to remind everyone to follow their dreams, also, even especially, when they fly in the face of other people’s judgements. And for me this has been another dream come true,» declared Chiara Ferragni.

A collector’s issue, of more than 200 pages, that pays homage to the talent, ambition and style of women through portraits of special women to be inspired by, and presented in the words of exceptional reporters, starting with Chiara Ferragni herself, interviewed by Teresa Ciabatti, along with other outstanding figures such as Facebook chief operating officer Sheryl Sandberg, television host, actress and producer Oprah Winfrey, the creative director of Dior Maria Grazia Chiuri, Italian astronaut Samantha Cristoforetti, the artistic director of Givenchy Clare Waight Keller, and actress Margot Robbie.

The features of the week also include a special on digital bullying, an issue to which both Silvia Grilli and Chiara Ferragni are particularly committed, and a survey on how our diet will change in the future, due to new technologies and environmental sustainability.

The new issue of Grazia also gives space to Chiara Ferragni’s passions, objects of desire and favourite places, which she has selected for readers from among her most loved places in Milan, Los Angeles, Paris and London. There will, of course, also be beauty advice, with a feature on highlighters, one of Chiara’s cosmetic passions, and a classification of the latest red carpet looks, commented on by Chiara Ferragni herself.

The special issue has attracted great interest also in terms of advertising sales as this editorial initiative has been well received by a number of clients resulting in revenues that have almost tripled.

This four-handed project has made it possible to bring together the values that Grazia has championed for more than 80 years, accompanying generations of women with a unique formula that combines fashion, news and current affairs, which has consequently cemented the privileged relationship that the brand has always had with the digital world, social media and fashion influencers, now a fundamental element of the fashion system.

Today Grazia’s communication platform in Italy can count on the circulation of 156,000 copies (Source: Ads, monthly average Jan-May 2019) and 785,000 readers (Source: Audipress 2019/I), the web site Grazia.it, has 3 million unique users per month (Source: Audiweb, monthly average Mar-May 2019), social media channels with a reach of 14 million, special events, the Factory of influencers and the creative agency Grazia Creative Lab. The global multichannel system Grazia International Network every month reaches an overall community of 15 million readers, with a monthly circulation of 10 million copies, and 35 million unique users, as well as over 15 million followers on social media.

The launch of this new issue of Grazia will be supported by an advertising campaign planned across print, radio, web, social and DOOH.

Grazia will be available on newsstands from Thursday 29 August at the price of €2.

Grazia sarà in edicola da giovedì 29 agosto al prezzo di 2 euro.

This month Icon is launching a special edition dedicated to the world of cars and motorcycles: Icon Wheels, with interviews with protagonists, stories of success and the most iconic and desirable models. From supercars to SUVs: powerful, ecological or simply irresistible cars of fascination and distinction.

“With Wheels, the first special issue dedicated to the world of both four and two wheels, Icon begins what is set to be a series of brand extensions with the ambitious aim of vertically expanding and deepening its coverage of the male passions that remain the foundation of the magazine’s original promise,” explained Andrea Tenerani, editor of the Mondadori Group’s male lifestyle title. “The next stage on the journey begun by Icon in 2019».

Icon Wheels will be available on newsstands from 16 July with two different covers: the first featuring the Maserati Levante Trofeo V8, with its distinctive and captivating style, a symbol of Italian excellence, and the second featuring actor Ewan McGregor, a motorcycle enthusiast, and a veteran of two wheels, who talks about his passion for bikes.

Plus, exclusive interviews with some of the big names from the world of engines, such as Marquez, Dovizioso and Bautista, enriching the content of the magazine, along with a section dedicated to lifestyle, with the most exclusive bars and restaurants bar of the summer 2019, in both Italy and around the world.

The new Wheels will also be available on the web with a dedicated channel on iconmagazine.it, a complete digital guide to driving style.

Following the success of the June issue, which confirmed the Mondadori Group’s male lifestyle magazine as leader in the sector – with sales up by +19% compared with 2018 – Icon Wheels also recorded excellent results in terms of advertising, once again in marked contrast to the print media market and the up-market male segment.

Icon continues to grow also across social media, in particular on Instagram, with an increase in followers of more than 30% compared with the beginning of the year.