Media brands

Chi Summer Tour, the now traditional and much anticipated summer even, conceived by Chi, Italy’s most widely-read people’s weekly, edited by Alfonso Signorini, returns again this year to 3 well-know Italian locations.

On the strength of its success in previous years, the Chi Summer Tour is a unique opportunity to get up close to the world of the Mondadori Group magazine, meet the editor, the staff and the celebrities who will be guests at the event, who will talk about themselves in a spontaneous and amusing atmosphere.

The first of the 3 dates is scheduled for 29 June in Cesenatico followed by Cortina d’Ampezzo on 14 July and Rapallo on 28 July.

As always, the most anticipated event will be the talk show moderated by the editor Alfonso Signorini who with his guests will discuss current affairs, gossip and the trends of summer 2019. Simona Ventura with her partner Giovanni Terzi, Paolo Ruffini, Antonella Ferrari and, straight from Uomini e Donne, Andrea Zellletta and Natalia Paragoni will be the big names present in Cesenatico.

Alongside the talk show, Alice Balossi, foodblogger and writer, will run an interactive showcooking event during which she will involve the public, the guests and Alfonso Signorini as she recounts the preparation of dishes using products by Orogel, the sponsor of the project.

Among the new features of this edition of  the Chi Summer Tour  will be the Lucky Card competition, an exciting game which, thanks to the involvement of Grana Padano, another of the project’s partners, will give the possibility for one member in the audience to participate in an exclusive gala dinner together with Alfonso Signorini and his guests (the invitation is valid for two people).

The Chi Summer Tour has been organised also thanks to the contributions of GrissinBon, GIVOVA, Nobis-Filo Diretto Assicurazioni, Forza Spa Concessionaria Ufficiale Maserati and Santero.

With this format, the advertising sales company Mediamond offer companies an all-round communication project that starts from the local territory and then extends to the magazine and the brand’s social channels, with particular attention to the magazine’s Instagram profile – @chimagazineit, which has recently been re-launched with enhanced content.

Follow all of the updates to the Chi Summer Tour with a photogallery, videos, stories and live feeds, on the magazine’s Facebook page www.facebook.com/chimagazine and @chimagazineit,  following the hashtag #chisummertour.

The tour has been organised in partnership with EGE Produzioni, the factory specialised in big events and TV productions.

On, the first guide for streaming TV, developed from the experience of Tv Sorrisi e Canzoni, will be on newsstands from 25 June with a new issue, an authentic “summer special”, with a range of useful suggestions to spend the holidays with the best of “non-linear” television.

On confirms its cross-over vocation by aiming at both the young and digital world of binge-watchers, as well as those coming to streaming for the first time. The immediate and ordered information, along with a range of useful advice make it easy to discover new series and films quickly and intuitively, thanks to the clear and complete presentation of the offers of the various platforms.

“Many readers have been asking us when they could expect to find the  new issue of On, the only magazine in the world that deals exclusively with streaming in all its forms, and we are delighted to finally be able to present it,” explained Aldo Vitali, editor of Tv Sorrisi e Canzoni. “This issue is even richer than the first. It has been conceived for the summer, because while generalist TV goes a little into hibernation, it is high season for online TV with lots of new content coming soon. But the aim of On remains the same: to provide information about all the catalogues, give accurate and amusing  coverage on what’s new and, above all, save readers time in choosing what to watch.”

The opening pages are dedicated to “News” with previews and curiosities about  upcoming series, films and shows. Plus, in this issue, a special feature on the 13 most frightening series of all time and an exclusive playlist with the favourite TV series of Nicola Savino. Background articles and profiles lead up to the guide divided by platform – from Netflix and Amazon Prime Video, to Infinity, Now Tv, Tim Vision and Dazn, as well as the free-to-air offerings of Rai Play and Mediaset Play.

On offers more than 300 suggestions and profiles of catalogue titles and the most anticipated new series, including  the third seasons of Stranger Things, La Casa di Carta and The Handmaid’s Tale and the second season of Big Little Lies. The magazine concludes with a “Guide to services”, which outlines the costs and conditions of subscriptions and a “Tool Guide”, which explains, in simple terms, the best devices to use for access to streaming services.

On is on sale with Tv Sorrisi e Canzoni this week of €1 more, and will them be available from newsstands on its own for the whole of July at the price of €2.50.

In support of the launch a communication campaign has been developed by Hunbranded and planned on TV, press, radio, web, social and point of sale.

Confidenze, the Mondadori Group magazine edited by Angelina Spinoni, presents the second edition of ConfyLab, a writing workshop that enables readers to publish their short stories in the magazine and in the blog, with the help of the editorial team and two coaches, authors of successful novels.

Every year the weekly publishes over 500 true stories, which are both the hear and the strength of the magazine and is why it is always on the lookout for new captivating stories to move and engage readers.

Readers can send in a story – of between 7,000 and 14,000 characters – the focus of which must be a secret: of love, family, something unconfessed or also something that, at a certain point, emerges. What is important is that the story is unpublished and personal.

To read and assess the stories received, Confidenze has enrolled the help of two writers – who are also “historic” contributors to the magazine : Annalucia Lomunno and Silvia Montemurro who will polish the texts, justifying request for changes to be made in order to make the stories stronger and more engaging.

Once the stories have been revised, the coaches, together with the editorial team, will judge whether to mark the story for publication and choose the Confidenze “writers”. Stories not published in the magazine may be selected for publication on the blog, where they will remain, signed by the authors, in the section ConfyLab.

Readers can send their stories – from 20 June to 31 August – to this email address: confylab2@mondadori.it. Submissions should be accompanied by an email address, name, surname and possibly a contact telephone number to be used by the editorial team.

What will the world be like in 10 years? “How do we want to live in 2029?” This is the key topic of the latest edition of Focus Live, the festival of popular science of the monthly magazine Focus, which on 1 and 2 June will start from Genoa on an extraordinary journey across the most fascinating and decisive issues facing the future of humanity and the planet, before moving on to other stages in Trento in October and Milan in November.

For two days the Porto Antico, Genoa’s old port district, will become a large stage for the Italian scientific community, along with guests of international standing. conferences, interactive installations and much more. The main stage and speakers’ corner at the Magazzini del Cotone will be the location for conferences, shows and  talk shows; while the Città dei bambini e dei ragazzi and Porta Siberia will be the places for labs, for young and old, in collaboration with the Festival of Science Association; then, Piazzale Mandraccio will be where the most spectacular attractions will be concentrated, with drones on the hunt for plastic in the sea, an authentic fleet of marine robots with an underwater laboratory able to reach a depth of 5,000 metres, dives by specialist freedivers, and much more. And, finally, the foyer of the Centro Congressi, where, between immersive experiences and virtual reality, visitors can enjoy the excitement of living like scientists in direct contact with the most amazing installations.

Among the many protagonists of the first stage of Focus Live in Genoa, which will be officially opened on Saturday 1 June at 10 am by the Governor of Liguria Giovanni Toti, will be Alberto Cappato, General Manager of the Porto Antico, Michele Lanzinger Director of the Science Museum of Trento and Fiorenzo Galli, Director of the Museum of Science and Technology in Milan; in fact both the MUSE in Trento and MUST in Milan are partners of the whole tour.

The Genoa event will welcome over 100 guests from the universities, laboratories and research institutes where the future of the planet’s scientific progress is developed, but that’s not. Also joining them will be the astronaut Umberto Guidoni for a “journey into a black hole”, in the company of the Italian researchers from the international team that for the first time photographed the most mysterious objects in the cosmos; the astronaut Maurizio Cheli will talk about how he climbed Everest, the comedian Saverio Raimondo with his “semi-comic show on the environment” will make us reflect on our limits, and the plant neurobiologist Stefano Mancuso will explain how plants can help us to save the earth and humanity. And, along with them, many others.

As in the style of Focus, science takes shape in curious and fascinating ways. So, for example, you can take a “stroll” on Mars with a 3D headset without gravity, or take part in an amusing “trial” against homo sapiens to understand whether man deserves to dominate the earth, observe the wonders of the human mind in an amazing two-voice show, but also “play” with genetics to see how much we have in common with chimpanzees and the plants that surround us, or experience the sensation of surviving a flood, designing a drone to powering a “pedal cinema”, transforming physical exercise into energy. And there will also be space for science  “at the table”, with three chefs, two experts in nutrition and a challenge: to create a refined but sustainable meal with just €1.

And, above all, we will discuss the climate; the technologies to reduce environmental risks and the relationship between humans and the planet’s other “inhabitants”. But there will also be debates about genetics, artificial intelligence, migration, space travel, robots and much more. A great festival of science open to all, where adults and children will be amazed by installations and scientific experiments, and take part in interactive laboratories and get their hands on the most advanced technologies.

Last year, at the only stage held in Milan at the Leonardo da Vinci Museum of Science and Technology, , Focus Live attracted over 15,000 visitors (of which, over 1,800 students), with 117 labs for kids and adults, 182 speakers, and 44 interactive and multimedia installations. The aim. also for this year, is to offer an answer to the biggest of questions: will we be able to deal with the emergencies facing our planet? The largest of which are climate and the environment, demographics and migration, and the fourth industrial revolution.

For tickets and a full programme for the first stage in Genoa, please go to www.focuslive.it

The entire tour will be accompanied by a charity partnership with the Lega del Filo d’oro which supports deaf-blind and psychosensory disabled people.

Focus Live is made possible by the Patronage of: Agenzia spaziale Italiana ASI, Agenziale Spaziale Europea ESA, Consiglio Nazionale delle Ricerche CNR, Istituto Italiano di Tecnologia IIT, Enea, Inaf, Mars Planet

The organisation of Focus Live is made possible thanks to the support of:

Main Partner: abmedica, Essilor and Ibm
Partner: Università Telematica Pegaso
Supporter: Costa Crociere
Media Partner: Focus tv and meteo.it
Official radio is Radio Monte Carlo
The event in Genoa has been organised in collaboration with Porto Antico di Genova, La città dei bambini e dei ragazzi and l’Associazione Festival della Scienza.

Segrate, 27 May 2019 – Starbene and Mypersonaltrainer, the Mondadori Group brands that are points of reference in the world of wellness, are launch the first edition of Milano Wellness Weekend, a three-day event featuring free medical advice, encounters with exceptional guests and yoga training, aimed at all-round wellbeing for the whole family.

Prevention, a healthy diet, beauty and physical exercise will be the protagonists of this initiative, which is also supported by the City of Milan and open to the public and which will take place from 31 May to 2 June at the Fondazione Riccardo Catella, a body that since 2007 has promoted a culture of sustainability in urban development through projects to enhance public spaces and green areas.

The project is the result of the success of other initiatives dedicated to wellness organised by Starbene in Milan and Salerno, with over 4,000 visitors, and that this year will be enriched by the collaboration of Mypersonaltrainer.

The philosophy of healthy living and taking care of oneself as a lifestyle choice is the main guideline for the event, in line with the mission that the two Mondadori Group brands pursue every day, reaching an overall audience of 13 million users.

The main focus of the Milano Wellness Weekend will be the Wellbeing of the Senses, featuring experiential paths, medical advice and fitness, in collaboration with partner companies such as: Gruppo Ospedaliero San Donato, Perfetti Van Melle, Scholl, the Croatian Tourist Board, Incarose, Citrus l’Orto Italiano, Compagnia Italiana Sali, Deisa Ebano, YogaEssential, Voden, Ad Pharm, Orthesys and Tatadok.

Programme

With activities organised from 2 pm until 7 pm on the Friday, and from 10 am until 7 pm on the Saturday and Sunday, the programme will feature:

• Free medical advice: where it will be possible to book a free appointment on the Starbene and MyPersonalTrainer site with a doctor from the Gruppo Ospedaliero San Donato, Italy’s leading healthcare group with 18 hospitals in the Lombardy and Emilia Romagna regions. Available for consultations will be a nutritionist, a dermatologist, a gastroenterologist, a gynaecologist, a cardiologist and neurologist.
• Talks: conducted by experts from the editorial teams of the two brands dedicated to the importance of prevention and healthy lifestyles, with special guests including Paolo Veronesi, director of the surgical oncology division at the IEO Istituto Europeo di Oncologia; Johanna Maggy, pilates instructor and holistic coach; Mara Navarria, world champion fencer, along with Alessandro Vergendo, human resources facilitator; Attilio Speciani, a specialist in clinical allergology and immunology; Nicola Sorrentino, specialist in food science and dietetics; Terenzio Traisci, a good mood psychologist; Pier Mario Biava, doctor and researcher of the Multimedica Institute of hospitalization and care; Anna Seddone, creator of the Full-Breathing method, instructor at the Apnea Academy and former member of the Italian freediving team and Joanna Hakimova, founder of Natural BioLifting, biologist, and a specialist in bioesthetics and natural medicine.
• Wellbeing: an experiential path associated with the five senses. Starting with hearing with a mindfulness corner, with exercises associated with listening to music with soothing and relaxing effects and guided meditation lessons; sight involving a fundus test and for taste a sensorial experience; for touch it will be possible to have a skin hydration test and get beauty tips for the skin; finally for smell, a phyto-aromatic test will demonstrate how the anti-inflammatory properties of essential oils can offer a valid response in the treatment of allergies.
• Fitness and prevention: functional training for the wellbeing of the entire sensory sphere, such as yoga classes, in collaboration with YogaEssential Milan and yoga teacher Martina Sergi, accompanied by a prevention corner with postural analysis and a biometric assessment of weight, blood pressure, fat and lean mass and heart rate.
• Kids Area: activities and labs for younger visitors and a corner dedicated to diet, in collaboration with Gruppo Ospedaliero San Donato.

An advertising campaign in support of the  Milano Wellness Weekend initiative has been developed by Wavemaker Content (the WM team that oversees the conception, creation and management of cross-channel content) across a range of media: newspapers; the magazines of the Mondadori Group; radio, with commercial on Radio Italia, R10 and Radio Monte Carlo; and social media, in particular on Facebook; iDD Magazine, the DOOH (Digital Out of home) circuit, that combines  advertising with the editorial content of Mondadori’s  lifestyle titles.

The event is curated by My Events.

For a full programme, info and enrolment: starbene.it and mypersonaltrainer.it

Donna Moderna, the Mondadori Group brand leader in the women’s segment, is opening enrolments for the Iriki Adventure, an exciting trip to Morocco, the last stage of the big Corri con noi (Run with us) project that offers the possibility for women who love to run and walk to train in 9 cities around Italy.

The final adventure will take place from 19 to 27 October in the Erg Chegaga desert where two options will be available: 80 km in 4 days for runners, and 40 km in 4 days for walkers.  Participants will come in contact with local customs and habits and the stories and traditions of Morocco and the enchanting city of Marrakesh.

“It will be a unique experience that will allow us to get to know the territory and its people slowly, as only walking can. And it will also be wonderful to share all of this with the community of women that have been activated by the Corri con noi project,” declared Annalisa Monfreda, editor of Donna Moderna.

Participants will also get to know the editor of the Mondadopri Group magazine who will be running with them, as well as the journalist of the staff, the ambassadors and the many women who have decided to enjoy an unforgettable week in one of the world’s most beautiful the deserts.

The race will take place in a breath-taking landscape, a corner of the Sahara close to the border with Algeria, with some of the country’s most impressive dunes, some of which are 300 metres high.

The runners will sleep in specially equipped tents and will also be able to take part in yoga and dance lessons and cookery courses. They will see sand dunes and high plains of rock and stones, Berber villages and the world’s largest palm grove.

For the women who are already enrolled in Corri con noi – and will take part in the training sessions in 9 Italian cities – the package will cost €2,000. For all other participants the cost will be €2,200. The price includes the entire experience, flights, the race and bib.

Full details of programme and how to enrol can be found on: donnamoderna.com/corriconnoi

Running with us as partners of the initiative are: Royal Air Maroc the Moroccan national airline; Equilibra an historic Italian company that for over 30 years has been the leader in the market for food supplements and natural cosmetics; Salvelox with Salvelox plasters and a line of products for foot health; Tescoma a world leader in kitchen utensils with the Purity of drinks bottles, ideal for sport.

The project is open to all companies interested in contact women involved in an aggregation and empowerment project together with Donna Moderna

Donna Moderna, Italy’s leading network for women network, is an ecosystem that through the magazine, web and social media channels,  embraces a digital audience of 14 million unique users per month (Source: Audiweb TDA media Dec-Feb 2018) and a total audience of 3.5 million readers every month (Source: Audipress 2018/III) to which should be added over 1,100,000 fans on Facebook, more than 500,000 followers on Twitter and 150,000 on Instagram.

Grazia, the magazine edited by Silvia Grilli, intensifies its relationship with the world of cinema.

Grazia and QMI Stardust, a leading entertainment mar­keting and communication agency organised a special screening on Tuesday 16 April for loyal readers and fans of the magazine at the Anteo Palazzo del Ci­nema in Milan of Il Cam­pione, the latest film starring Stefano Accorsi.

In addition to Silvia Grilli, the editor of Grazia, also present at the screening were the star of the film, its director Leonardo D’Agostini, the producer Matteo Rovere and the screenwriters Giulia Steigerwalt and Antonella Lattanzi.

Il Campione is the story of Christian Ferro (played by Andrea Carpenzano), a genial and unruly football superstar, an idol to fans across the world, but whose antics make him a  constant target of the media. How can he be put back on the straight and narrow? The chairman of his club has an idea: a weekly exam: If he doesn’t pass, he doesn’t play.  Right up until he passes his high school diploma.

The film, in cinemas from today, will be much discussed, given that it starts from a common prejudice that great football players are often both uneducated and undisciplined. But there is much more to this film: there is an encounter between two apparently opposing lifestyles. That of the football player Christian Ferro and his somewhat solitary and reserved teacher, Valerio Fioretti (played by Accorsi), who has to deal with a difficult past. At the beginning they are not able to communicate, then they develop a relationship based on mutual respect and affection, that enables both of them to grow.

At the beginning of the film the teacher is weary and demotivated, but the discovers that: “For the first time I’ve once again discovered that I like this job.” The goal-scorer, meanwhile, gradually learns to keep a check on his anger and understands that the biggest challenge he faces in life is not on the field, but with himself.

The film, a Groenlandia production with Rai Cinema in association with 3 Marys Enter­tainment, is produced by Matteo Rovere and Sydney Sibilia and distributed by 01Distribution.

As they approach 50 women feel and are in the middle of their personal and social lives, but also have to face challenges and contradictions that are among the most challenging in their existence. It is an age that is lived with pride and naturalness, but also often with the need to juggle a thousand demands between work and the family.

Donna Moderna, the women’s weekly edited by Annalisa Monfreda has developed the 50&me project to provide a response to the many issues raised, which range from beauty to work, health and caregiving and many more.

50, a turning point. How to face it in order to enjoy it and deal with the complexities? The Mondadori Group brand responds to the many questions raised with articles, videos and a Facebook live campaign dedicated to the most engaging issues for women in this period of their lives.

“Women reach the age of 50 full of energy and expectations. They feel that they still have much to give to society and are not ready to resign themselves to the role of mere spectators. Our project aims to give such women the tools they need to continue to be protagonists,” announced the editor, Annalisa Monfreda.

A large number of companies have already been brought on board by the advertising sales company Mediamond, with native and content marketing projects.

Starting with beauty: 50 is the new 30 for women. But sometimes the mirror doesn’t reflect the image of energy and vitality that one feels: a tired face and a body that begins to show small signs of wear. And it is here that the latest generation of cosmetics and new technology can be of help. With the contribution of experts from BioNike, 50&me wants to offer women concrete and practical beauty advice. This historic Italian dermocosmetic company has forever been involved in scientific and dermatological research and, with Donna Moderna, will address the theme of resilience, in other words “the capacity to absorb impact without breaking”. A concept used initially in physics, and subsequently in psychology, that seems like a made to measure definition for women.

The issue of work is also crucial for women in their fifties: in fact the number of women in this age group is increasing in companies. And work is still important for them, and yet only a very small proportion feel that their talents are used to the full: they often feel lost and in objective difficulty. This why the project – in collaboration with Gruppo Adecco – will also address the issue of repositioning in the workplace and reverse mentoring and the value that women bring within an organisation.

Women also live longer than men, but their health is often more precarious due to both biological and hormonal factors. In this area the50&me project is supported by Protein SA, that will enable us to examine issues related to prevention and integration with its key product Colpropur, which is new to the Italian market. The natural, hydrolysed collagen-based product is used for the preservation of joints, bones, muscles and skin.

The initiative, which will run until the end of the year, will also take a close look at the issue of caregiving (for those who also have to look after aging parents), with information about legal tools for the protection of caregivers, associations around the country that provide support and welfare services provided by companies. And, finally, extensive coverage will also be given to dietary and lifestyle advice for the over-50s, as well as economic and financial advice in order to manage the future in the best way possible, and much more.

50&me is also online with a special on www.donnamoderna.com/50eme that looks in detail at the issues covered in the magazine, with advice and suggestions for how to make the best of your age and looking closely at all of the opportunities and services available for women. All of these issues will also be addressed on a daily basis in the newsletter Un caffè con Donna Moderna.

A series of videos and interviews will be available live on social channels in which experts will discuss and respond to readers’ questions.

Donna Moderna, Italy’s leading network for women, is an ecosystem that through the magazine, web and social media channels, embraces a digital audience of 13 million unique users every month (Source: Audiweb TDA November 2018) and reaches 3.5 million readers each month (Source: Audipress 2018/II) to which should be added the more than 1,100,000 fans on Facebook, over 500,000 followers on Twitter and 150,000 on Instagram.

Icon Design, the Mondadori Group’s upscale architecture and interior design magazine which, in just three years, has become a point of reference in the world of design trends, is evolving and re-launching on the occasion of the Milan design Week 2019 with a new formula.

The new Icon Design edited by Annalisa Rosso, with Maria Cristina Didero in the role of editor-at-large, will devote more attention to the people on the periphery of the design world, in particular the inhabitants of the homes featured in the magazine, conversations and exchanges between the different personalities that give life to a design project.

“It will be an inclusive, open and international magazine. The image we have selected fro the cover, taken in an apartment in Milan’s Torre Velasca, is a manifesto, a synthesis of freedom, energy and innovation. The same vibe one feels at the Furniture Fair during the Milan Design Week, the city where we are based, have deep roots and from where we want to speak to and interact with the world, enabling the emergence of a range of voices, inspirations and provenances  that characterise the pages of the new Icon Design,” declared Annalisa Rosso, editor-in-chief of Icon Design.

Entirely bilingual, in Italian and English, and redesigned by Frank Studio, the new Icon Design reflects the cosmopolitan community that surrounds contemporary design and language, providing an account of what’s happening in the world from a range of particular perspectives.

In the issue of 6 April, entitled The Aesthetic of Freedom – L’Estetica della Libertà, Humberto Campana, with photographer Stefano Ferroni, has produced the main story which is about the Foundation created together with his brother Fernando in Brazil, in order to make a significant contribution to the improvement of the villages surrounding Sao Paolo. Alexandra Cunningham Cameron, who is the curator of the first project by Yona Friedman, recently presented in a Miami, reports on a conversation with the great architect, born in 1923. While Beatrice Galilee interviews Shohei Shigematsu, in 2008 the youngest partner of the OMA studio, and now directing the headquarters in New York.

Each issue will focus on a different subject: in May America, in June contemporary art, and in July and August Japan.

Among new columns, The Design Marathon will each month examine in more detail at an international Design Week. After Italy, and Milan, to which a number of features are included in the new issue, we will move to the ICFF in New York. Don’t skip the adv, edited by Simona Angioni, will take a broader look at image with a discussion about advertising from the perspective of the creators. Meanwhile, Postcards will provide a brand new vision of places and cities through the pictures shot by well-known individuals from the international world of design.

Also the site has a new look, with a visual appearance in line with  the innovation of the brand, and conceived for users who are always on the move in the urban space. Social media in general and Instagram in particular, offer an additional opportunity to talk about companies in the sector, new products and the most exclusive events in a fresh and immediate language.

A cross-over, international and open approach to different issues, will enable Icon Design to address a much wider audience of readers and advertisers. The magazine’s new formula, becoming a point of reference in the segment with 10 issues per year, has ensured significant advertising sales, with a total of 120 ad pages out of a total foliation of 426 pages.

With a circulation of 90,000 copies, Icon Design will reinforce its distribution also in qualifying locations, such as design and interiors showrooms, the SEA lounges at Milan’s Linate and Malpensa airports, upscale hotels, Mondadori bookstores, and abroad on newsstands and in the airports of the leading capitals of design, including New York, Miami, Paris, Basel, Berlin and  Monaco, as well as at important sector trade fairs.

The launch will also be accompanied by an advertising campaign planned across the main daily newspapers and in iDD Magazine, the DOOH (Digital out of home) circuit, which combines advertising with the editorial content of Mondadori’s lifestyle titles.

Icon Design will also play a leading role in the upcoming Design Week with the third edition of Icon Design Talks,  from 8 to 13 April in Milan: with a cycle of conferences, master-classes  and debates, featuring architects, designers and professionals who, through their efforts, work to redefine the relationship between people and cities and to identify our future needs and necessities.

GialloZafferano, the Mondadori Group brand and a cookery point of reference for 14 million Italian every month (Source: Audiweb 2.0, January 2019) and 7 million fans on social networks, form today is further expanding the content on its site with the inauguration of a new “Wellbeing” channel.

A section featuring over 800 recipes selected on the basis of ingredients and cooking methods, further enhanced with useful nutritional information for those who want to dedicate more attention to and awareness about the food they eat every day.

The new area, characterised by the colour green, aims to give voice to the latest trends in food, while developing the relationship between wellbeing and diet that is increasingly desired by  the food lovers of GialloZafferano: the majority of the fans on the Facebook page in other words, the “green enthusiasts” interested in the link between fitness and wellness, and 1 in 3 fans who express a particular interest in biological and vegetarian food

The brand new section of the site is completed with a  Good to know column, where, for the first time, in addition to recipes, GialloZafferano accompanies users in the preparation of dishes with information and background detail that cut across the entire are of dietary wellbeing, following the seasons and the beneficial properties of ingredients and the trend for “free from” and “rich in” products. A combination of articles, ideas and references to selected recipes guaranteed by the supervision of a biological nutritionist.

A new look, a fresh style and a range of integrated content to enhance the rest of the site. All of the 4.400 GialloZafferano recipes complete with information regarding calories and fundamental nutritional value, and for every dish, indications regarding intolerances and special dietary needs: e.g. gluten-free, lactose-free, low-nickel, vegetarian.

And the brand’s evolution and innovation doesn’t stop here as, after having been a pioneer with the introduction of Virtual Cooking Assistants, thanks to the widespread existence of devices that are compatible with  digital assistants, GialloZafferano will also become Italy’s primo “vocal” cooking site able to “talk” to its users thanks to the direct integration of Google Assistant.

In fact, from today, Google Assistat will be able to read all of the recipes on the site, offering users the chance to cook easily and comfortably without leaving the cooker. All you have to do is to click of the special key to activate assisted preparation and you can celebrate any special occasion with the perfect dish.

And for advertisers, the new channel responds to the current shelf offer of a great many food products inspired by the concept of wellbeing: biological, gluten-free, low-fat, etc. And companies can benefit from the precise delivery of display formats in closely aligned contexts, as well as finding numerous ideas for native visibility, content advertising and projects.

The launch of the new GialloZafferano will also involve Danone Activia in the role of main sponsor, exclusively for the whole of the first week.

In support of the launch a B2B and B2C has been planned with the creativity once again overseen by the agency Casiraghi Greco &, and using digital titles, social and print outlets in the sector, the iDD out of home circuit as well as the in target principal brands of the Mondadori Group.