Media brands

Tv Sorrisi e Canzoni confirms its role as the magazine most able to engage and unite readers and fans to artists and celebrities

At a time when television is once again the main source of entertainment for Italian families, as they remain together for long periods during the day, Tv Sorrisi e Canzoni is confirming its role as a point of reference for all lovers of the world of television and show business.

Italy in lockdown has seen a record rise in increasingly younger viewers, tuning in also at previously unimaginable times of the day. There is a boom in generalist TV, but there is also an increase in TV consumption in streaming and updates online, all with social networks as a powerful sharing tool.

In this scenario Tv Sorrisi e Canzoni is seeing record-level growth in its online audience and expanding its offer, confirming its role as a brand uniquely able to maintain a privileged relationship with the personalities from the world of show business and its ability to create opportunities for interaction for its readers and digital fans.

“I am delighted with the results that Sorrisi, thanks to the efforts of the entire staff and digital team, is achieving,” declared Aldo Vitali, the magazine’s editor. “The current situation of social distancing has helped to make us even more dynamic, with an even greater determination to be close to our readers, users and the artistes of the world of television and show business. A renewed demonstration of the strength of our DNA; that of an authoritative brand continuously up to speed with the interests of its readers thanks to exclusive proposals available across a range of channels, from the print magazine to social networks”, Vitali concluded.

A number of initiatives have been developed by the Mondadori Group brand, starting from those on social networks:

#AcasaconSorrisi: two daily appointments on Instagram and Facebook in which the editor, Aldo Vitali, offers a brief guide to the day’s schedules, but above all brings the protagonists of the current issue into the homes of Italians with a live show on Instagram, every day at 4 pm, uncovering the more human and authentic side of celebrities. Guests of the Levante format have included, Francesco Gabbani, Francesca Michielin and J-Ax appearing exclusively for Sorrisi as well as Elettra Lamborghini, Carlo Conti, Vanessa Incontrada, and Stefano De Martino, Benedetta Parodi, Luca Argentero, Nicola Savino and a rich and continuously evolving schedule. These live celebrity slots have each generated up to 100,000 views.

But there are also ne features on the web and in the magazine: from 21 April, with Guida allo Streaming TV, Sorrisi will create every month a special insert for the magazine entirely dedicated to the TV offer in streaming. The insert will focus on what’s new from the major players: cinema, TV series, original content, documentaries, animated films. And to mark the occasion, the web site www.sorrisi.com, will introduce a new section dedicated to the offer in streaming.

In may it will be the turn of Guida ai Film, a special issue dedicated to film fans, a compass to find your way through the increasingly rich offer on all platforms, both free and paid, rental and paid digital downloads, from new releases to the most watched titles, with a vast range of information and suggestions from the editorial team.

Tv Sorrisi e Canzoni is a brand that can remain close to its users at all times and across all available channels: something that is confirmed by the results in terms of audience. In the last week of March, the web site www.sorrisi.com recorded a 70% rise in the daily number of unique users compared to an average day in January and February (Source: Audiweb Daily).

And also www.filmtv.it, an integral part of the Entertainment offer, saw an increase of 56% compared with last year.

There were also excellent result on social networks where, in the month of March, Sorrisi content reached over 7.5 million people.

The Mondadori Group brand are ever closer to readers and their families

Numerous initiatives to help and support the public to relax but also to exchange experience with premium free content and live events on social media, as well as active participation by users in the brands’ social communities

At this difficult time the Mondadori Group brands are keeping close to their readers, users and their families with initiatives across all media. The aim is to help. Support and offer moments of relaxation, by involving the public, above all on social networks, in activities related to their passions.

In particular, there are three ways in which the Group has put together initiatives to be closer and to help people in this period of emergency: free access to premium content, a schedule of simultaneous live events on social networks and the active involvement of users through the brands’ communities.

Free premium content

In order to keep up to date the magazines of the Mondadori Group is offering readers free digital subscriptions for a period of three months.

It is possible to subscribe for digital access to your favourite magazines here, choosing from some of the leading magazines in a range of segments, including: Grazia, Donna Moderna, Tv Sorrisi e Canzoni, Chi, Focus, Focus Junior, Giallozafferano, CasaFacile, Icon, Icon Design, Interni and many more.

Plus, from Sunday it will be possible to download for free with a click the latest special issue of Grazia, “We will embrace again” from this link. In just two days, this initiative has already reached more than 30,000 people.

Live simultaneous events on the social media channels of the leading brands

Every day a live cooking demonstration with GialloZafferano, in collaboration with NostroFiglio and Focus Junior. By connecting to the brands’ Instagram, Facebook r YouTube channels, at 5 pm, users can enjoy #IoRestoACasaECucino and learn live, from the chefs of Giallo, how to put together easy meals for the whole family, and also involving kids in the preparation.

This daily appointment was preceded on Saturday 21 March by a great live event on social media #ACenaConGialloZafferano which engaged Italians in the preparation of the weekend dinner. The event, which took place simultaneously on Facebook, Instagram and YouTube, attracted over 200,000 people, who received tips and advice from the chefs of GialloZafferano, a number of foodbloggers from across Italy, as well as award-winning chef Alessandro Negrini.

The, of course, we couldn’t forget the live training sessions by MyPersonalTrainer, which every day propose half an hour of activities on Instagram, Facebook and YouTube with a series of thematic paths: physical wellbeing, mental wellbeing, dietary wellbeing.

Special attention is also reserved for small children: NostroFiglio offers a rich weekly programme of live events on Facebook with doctors and pedagogues, with musical games, mini-shows and baby dance in collaboration with Kikolle Lab and a range of fun tasks to invent together with your children.

But we also need to relax, and so TV Sorrisi e Canzoni is offering its users the #ACasaConSorrisi initiative, two daily appointments live on Instagram and Facebook in which the editor Aldo Vitali enters the homes of the personalities featured in the current issue of the magazine and famous faces from TV. The first live events, which attracted many users, featured Vanessa Incontrada, Baby-K, Amadeus and will continue every day at 4 pm and 6 pm.

Also the magazine Chi, edited by Alfonso Signorini, is entertaining its users every day at 7 pm, double live interviews live, in which a number of VIPs talk exclusively on Instagram to #ChiRestaACasa.

An unmissable appointment for all fans to get an up-close look at the world of celebrities who every week enliven the pages of their favourite magazine. And on Chi’s IGTV users can also find the interviews conducted so far with Alessia Marcuzzi, Giulia Salemi and Carlo Conti.

User participation through the brands social communities

#TorneremoAdAbbracciarci. Grazia launched its initiative #TorneremoAdAbbracciarci on Instagram.

Users are invited to post a photo of an embrace, a gesture of affection that we all took for granted and has now become a precious good. A way of communicating that we are united and that together we can make it through to which many celebrities and ordinary people have contributed.

#Andrà’TuttoBene with Nostrofiglio. The portal form mums and dads 2.0, joined from the beginning and helped to spread the children and rainbows initiative “Andrà tutto bene” (All will be well) and received over 12,000 online contributions with drawings of rainbows attached to the balconies on Italian homes (see the gallery on Facebook).

#IoCucinoConGiallo and #IoRestoaCasa. A collective cooking initiative, for and with your loved ones, even if they are far away, with recipes from GialloZafferano, photographing the results and sharing them with GialloZafferano and its community. In just a few days 4,000 people had already contributed (see the gallery on Facebook).

#DonnaModernaRestaConMe and #IoRestoaCasa. The weekly Donna Moderna uses Instagram to describe the making of the magazine with remote working and invites readers to talk about how the magazine is keeping them company in these days: a recipe, an inspiration, a particular story. A call to action to readers to talk about how Donna Moderna is helping them through these weeks (see the gallery on Instagram).

#StayCoolStayHome with DM Beauty. Also in this period, young women want to look after themselves. This is possible with DM Beauty, the social beauty magazine, conceived and created by millennials for millennials.  Every day a post with tips to make you feel cool even when you stay at home.

#IoStudioaCasa with Studenti.it. Amazing support for high school kids is provided by Studenti.it, which offers them teaching materials for all needs. On the StudentiTV channel on YouTube kids can access hundreds of video lessons while on Spreaker, Spotify, Apple Podcasts and Google Podcasts they can find online new audio podcast lessons Te lo spiega Studenti.it: snippets on Italian, history and literature, as well as the high school diploma exam.

The results of all of these initiatives show how people, constrained by the current situation, are turning to the media, especially online, and appreciating what the brands of the Mondadori Group are offering them.

In fact, on Sunday 22 March saw an all-time record online audience for a combination of the Group’s brands with a total of over 13 million visits to the web sites in a single day an increase of over +100% compared with last year (Source: Google Analytics).

An important contribution was made by Giallozafferano which on Sunday 22 March cooked along with almost 6 million Italians (+240% vs 2019).

To this should also be added similarly exceptional results on social media.

Also on Sunday 22 March, the combination of the brands’ social media channels recorded an overall reach of over 17 million people and the number of fans is growing by an average of over 40,000 users per day al giorno.

Icon: on newsstands a collectors’ issue with 100 pages by photographer Bruce Weber

Over 100 pages of unpublished images and portraits by the extraordinary photographer Bruce Weber, fashion stories, interviews and special services: all in the new issue of di Icon, on newsstands from Friday 6 March.

A collectors’ issue celebrating art and beauty for the Mondadori Group’s fashion and lifestyle brand that, under the editorship of Andrea Tenerani, editor-at-large Federico Sarica and new creative director Luca Stoppini, signals a further step forward in its mission to increasingly be a “contemporary classic” and to represent fashion, lifestyle, stories, personalities and male passions to an increasingly global audience.

“Icon is becoming a statement, a declaration of the intent to more and more identify and define the contemporary by selecting the best stories, personalities and photographs that are also destined to last. In other words, iconic,” explained Andrea Tenerani, editor of Icon. “’I’ as in icon, so, starting from the cover, but also ‘I’ as in the first person singular, a declaration of the desire to  place at the centre of the magazine’s narrative the uniqueness of life and the style of each of our readers and members of our community.”

The is month’s three covers, from the portfolio of Bruce Weber, feature the actor Brandon Thomas Lee, an exclusive Bruce Weber portrait of David Bowie and Antonio and Piero Teoli, two Italo-American brothers, both students at the Frank Sinatra School of Arts in Miami.

 

Among leading contemporary photographers, Weber has capture many of the biggest names in the world of show business and art. Plus, for Icon, Weber is not just the figure behind the lens, but also talks about himself in an exclusive conversation with actress Anjelica Huston.

It is a collaboration that consolidates the relationship with Icon, which has always been committed to the highest standards of quality in images and content, with the support of leading photographers and personalities from the world of contemporary culture.

This is also a continuation of the process of strengthening the brand in the upscale male lifestyle segment. Also marked by a new look, thanks to a re-design that increasingly highlights the strengths of Icon and its distinctive positioning, starting from the logo, with the highlighted “I”, a graphic symbol that characterises all of the sections, from fashion and beauty, to news and culture.

 

Donna Moderna: the third edition of Corri con Noi kicks offi in 12 cities and 2 final challenges

The project is aimed at women who run or walk for networking and improve their self- belief Among the many new features this year. 3 new cities, a challenge in Europa and the big event in the desert

Corri con noi (Run With Us) the big project aimed at women who run and walk to keep fit, network and improve their self-belief today kicks off in twelve cities and with two final challenges.

Developed from an idea by Donna Moderna, the Mondadori Group brand and leader in the women’s segment, the previous editions of the initiative met with great success and, in fact, in 2019 attracted over 1000 subscribers in 9 Italian cities, with 270 training sessions and 45 participants in the final challenge in Morocco.

“With ever bigger numbers and enthusiasm, in just three years Corri con noi has become a gym for sisterhood and female emancipation and we are delighted to include another three cities in the project,” declared Annalisa Monfreda. 

Donna Moderna aims to continue to reinforce the community that rotates around a passion for running, given that running is not just a sport but a way to help women become more conscious of their potential, their strengths, make them feel more secure, improve their mood and keep day-to-day stress at bay. It is also an activity that is accessible to everyone and has the capacity to regenerate energy all while in the company of like-minded people.

This year 12 Italian cities will participate in the training sessions: Catania, Florence, Lecce, Milan, Naples, Padua, Palermo, Parma, Pescara, Rome, Turin and Verona.

Participants will be divided into 3 groups, according to their level of fitness, and followed by qualified coaches, with whom they can log their progress with regular checks. Each city will have its own ambassador who will engage and motivate the participants by sharing their efforts, progress and the values of aggregation of Donna Moderna.  The programme will include one weekly training session and, to introduce participants to trail running, i.e. running in a natural environment, they will be able to take part with a team from the magazine in two challenges: the final challenge in the desert and, for the first time this year, a new spring challenge in Europe.

To sign up to become a member of the Donna Moderna  runner crew all you need to do is go to the platform Donnamodernaclub.it. Each subscriber will receive a welcome kit with a T-shirt, bag and personalised Corri con noi bracelet.

You can follow the entire initiative  on all of the brand’s social channels with the official hashtag #corriconnoi. Plus, week by week, the magazine will also cover the training sessions with a photographic report.

The web site, with the special Donnamoderna.com/corriconnoi will provide users with all the necessary information and advice, as well as details on how to sign up for the stages and to take part in the two big challenges.

Plus training tips and suggestions for all experienced and aspiring runners.

Initial Partners of the initiative are: SCARPA® Italy’s leading producer of technical sports shoes with the Spin Ultra model for trail running; GARMIN world leader in GPS technology for sport, fitness and the outdoors; Mediterranea Cosmetics with its line of cosmetic products for skincare and bodycare; Lauretana producer of Europe’s lightest mineral water;  SIXTEMLIFE® with Benped® that includes advanced technology product for the well-being of the foot.

The print, web and social campaign has been curated by Hunbranded.

Donna Moderna, Italy’s leading women’s network, is an ecosystem that through the magazine, web and social channels, embraces a digital audience 14 million unique users every month (Source: Comscore December 2019) and reaches 3.5 million readers per month (Source: Audipress 2019/2) to which is added over 1.3 million fans on Facebook, over 500,000 followers on Twitter and 430,000 on Instagram.

 

 

Tv Sorrisi e Canzoni, Grazia and United Music organised an exclusive party to mark the start of the Sanremo week with all artists from the festival

Special guest: LP

Great success for Evviva Sanremo: the exclusive party organised by Tv Sorrisi e Canzoni, Grazia and United Music, for the opening of the 70th edition of the Italian Song Festival together with the protagonists of the event.

Tv Sorrisi e Canzoni, the leading weekly in the world of entertainment and historic point of reference for the Festival, Grazia, the fashion magazine that interprets Italian fashion and style, together with United Music, the digital audio project of  RadioMediaset, organised a special event that brought together the worlds that rotate around the three brands.

Music, glamour and an exceptional showcase animated an evening that was held at the Hotel Royal, where on Sunday 2 February over 300 guests gathered and were welcomed by Aldo Vitali, editor of Tv Sorrisi e Canzoni, Silvia Grilli, editor of Grazia, Paolo Salvaderi, chief executive of RadioMediaset and Rosanna Mani, head of show-business relations for Tv Sorrisi e Canzoni.

Also taking part were the artistic director and presenter Amadeus along with Fiorello, a fixed guest over the five evenings of the Festival and all of the artists in competition at Sanremo. Also present were Diletta Leotta and Emma D’Aquino, who will assist Amadeus on the stage of the Ariston Theatre.

They were joined by a number of personalities from the world of entertainment, cinema and fashion, including Francesca Cavallin, Federica Fontana and Eleonora Pedron.

Special guest, was  the Italo-American singer-songwriter LP, the star of a live performance who excited the guests with her unique voice and the rhythms of her hits, including Girls go wild, the most played track on radio in 2019.

The main sponsors of Evviva Sanremo: Lancia Ypsilon Monogram, Pianegonda Jewelry, Puig Italia with Good Girl di Carolina Herrera, Tescoma.

Sanremo 2020 with Tv Sorrisi e Canzoni

On newsstands, on Sorrisi.com and social media special content and exclusive initiatives for readers

Also this year, Tv Sorrisi e Canzoni, Italy’s biggest-selling and most widely-read magazine, will be the unmissable point of reference for fans of the Festival della Canzone Italiana.
The Mondadori Group brand, leader in the entertainment segment with an overall  audience of 4.8 million users per month (Source: Nielsen Media impact Data Fusion, July 2019), will be on the front line to follow all aspects of the 70th edition of the song festival, with special content and background coverage in the magazine, on the web site and on social media.

 ON NEWSSTANDS
Starting with the issue on sale at newsstands from today, a preview of the lyrics of the songs, interviews with the artists and an exclusive cover with the complete group of singers along with the presenter and artistic director Amadeus. This will be the first of three special issues dedicated to the Festival culminating on Monday 10 February with a behind-the-scenes look at the whole week and the first cover with the winner photographed exclusively immediately after the announcement on the night.
And not to be missed, a compilation Sanremo Best, with the best songs from the Festival on three double CDs  to celebrate the 70th anniversary of the most important Italian song festival with a selection of songs that have touched the hearts of millions of fans and made entire generation sing, on newsstands from 4 February.

For the duration of the Festival, the editorial team of Sorrisi will move to Sanremo with journalists, an ad hoc photographic studio and a guest lounge with a recording studio attached. In line with tradition, the main streets of the city will be decorated with posters and life-sized cut-outs of the artists and the presenter photographed by Sorrisi very popular with the public for photos and selfies.

ON THE SITE AND SOCIAL MEDIA
Every day, the latest news, ratings, backstage coverage and detailed accounts of the evenings, with the best photos available on Sorrisi.com, supported by significant social media coverage.

During the evenings of the Festival, the Instagram and Facebook profiles of Sorrisi will be authentic second-screens for viewers, with content to follow the competition: from the song lyrics, to quotes and curiosities about the singers and guests, to new graphic cards for sharing comments, quizzes and surveys on IG Stories. And available for the first time new animated GIF-cards for IG with the most popular personalities, such as Elettra Lamborghini, Alberto Urso and many more.

And there will of course also be the real-time surprises of a typical day at the Festival. And also this year there will be extensive live social media coverage of meetings and encounters with the artists in the Sorrisi press room: starting in the morning with breakfast with the editor, Aldo Vitali, and a singer from the competition, until late at night, also with surprise incursions after the performances on the stage of the Ariston theatre.

The editor Aldo Vitali will also appear on a daily live slot at 10.15 on Radio Subasio.

And, finally, with the “Vinci Sanremo” competition, Tv Sorrisi e Canzoni will host 10 readers who will be able to experience the festival along with the editorial team and enjoy the show from the front row of the Ariston theatre.

For the editorial team of Tv Sorrisi e Canzoni make up and hair styling will be managed by Celebrity Stylist Events.

Grazia begins 2020 with a special Issue dedicated to sixteen years-old ‘Generation Greta Thunberg’ and the event ‘Z Generation Talks’

The talks will be moderated by the editor Silvia Grilli and Simona Ventura. Featuring: Elisa Maino, Maria Sole Pollio, Nuela and Giorgia Villa

Icon: Luca Stoppini appointed new creative director

Chi and Tv Sorrisi e Canzoni present the Ludovica Pagani calendar

On newsstands from 27 November 12 new and exclusive shots of the web influencer with over 2 million followers

Sensual, ironic, and incredibly popular on social media: Ludovica Pagani, a star with over 2 million followers on Instagram, is the protagonist of the 2020 calendar that will hit newsstands with the magazines Chi and Tv Sorrisi e Canzoni.

Available from Wednesday 27 November, 12 new and exclusive shots inspired by a range of musical genres, from rap to disco, rock to country, and grunge to the blues, will surprise readers and fans of this young and talented web influencer, TV face and radio voice who is gaining a bigger and bigger audience.

The choice of a musical theme is not coincidental: in fact, music embraces the audience that follows Ludovica and the enthusiastic readers of the two magazines of the Mondadori Group; as a feature of TV Sorrisi e Canzoni and a topic widely appreciated and extensively covered by the magazine Chi.

“Work on this calendar was both intense and gratifying, and I will remember forever working in a team in perfect harmony,” declared Ludovica Pagani.  Each photo is inspired by a different musical genre: so we tried to cover the history of music. I am happy and proud of the result, and I hope that it will transmit the same emotions that only music can sometimes give,” she concluded.

Since 2016 Ludovica has presented a web series, a sports programme, taken part as a correspondent in ‘Quelli che il calcio’, written her first book ‘Semplicemente Ludovica’ published by Mondadori Electa, been in the cast of two Rai TV drama series, and a new TV series “Involontaria” out on MTV at the beginning of December,  as well as being a radio presenter on RDS NEXT.

The creative idea and photographic production has been entirely conducted by the Mondadori Portfolio team, the Mondadori Group’s photo agency, which for this occasion selected Cosimo Buccolieri.

Partner of the event, and of the entire project, is the hair-beauty brand COTRIL which for Ludovica developed a series of iconic looks, recreated ad hoc for her, able to enhance her natural beauty and charisma. COTRIL has always paid great attention to its social communication, which was why it began to work with Ludovica during the last International Film Festival in Venice and will continue for the whole of 2020 with a series of new and ambitious projects.

For fans who want to meet Ludovica and have their calendar autographed, the appointment is for 4 December , from 7 pm at the Terrazza Aperol in Milan (Piazza Duomo, 25): a unique opportunity to meet Ludovica and enjoy a delicious aperitif with a view of the Duomo from the most beautiful terrace in Milan.

The 2020 Ludovica Pagani calendar is on sale at €9.99, excluding the price of the two magazines, and will remain on newsstands for over a month from 27 November.

 

 

Sale&Pepe: cooking becomes more exciting and refined

A new look for the magazine from November

Sale&Pepe, the Mondadori Group brand, which for thirty years has brought pleasure to the table thanks to exclusive and refined gastronomic ideas, has been revamped, become even more special, rich and of the moment.

From November, the magazine, edited by Laura Maragliano, will focus on emotions, with a contemporary design, exciting photographs and the uniqueness of Italian excellence, covering the territory, products and companies from the world of Made in Italy, a unique and balanced overview of elegance and simplicity.

“With this redesign Sale&Pepe shows that it is always with the times,” Maragliano explained, “without betraying the character of a magazine dedicated to people who love good cooking and everything that surrounds the culture of food.”

The images will have more space and a more engaging effect, with new, sophisticated and elegant  typefaces, easier to read texts and recipes, close-ups and more creative and curated pages.

Sale&Pepe will also be enhanced by new features and columns dedicated to wine, extra-virgin olive oil, objects for the table and domestic appliances, territorial excellence and sustainability.