Media brands

From 12 to 17 April, during the 2016 Design Week, Sale&Pepe opens the gates of the Giardino Ventura in Lambrate to the “Street Food Experience”, and event devoted to street food conceived by the magazine that is a point of reference for food lovers and those on the look out for refined and authoritative proposals, in collaboration with Skibox Montblanc.

In the heart of the new design district of Ventura Lambrate in Milan “Street Food Experience” brings together the passion for street food – a phenomenon that in recent years in Italy has enthused over 35 million people – with the world of design, and with a special attention to local and zero km produce: an opportunity, promoted by Sale&Pepe, to rediscover and enjoy places and traditions in an ideal mix between the global and the local, a variety of menus and the promotion of the best food and emerging chefs, with menus designed for every occasion and to satisfy all tastes.

In an area of around 750 square metres, the event will feature an authentic designer street food market (from vegan kebabs to freshly-baked Neapolitan pizza, fish & chips and gourmet hamburgers) and the stage set up by Sale&Pepe will host showcooking demonstrations, food & design labs, book presentations and much more.

And in the green background there will, of course, also be an exclusive relaxation zone furnished by CasaFacile, where visitors can relax in three home structures designed on the theme of a “voyage around the world”.

In addition to food and design, there will also be music, thanks to R101: in fact the radio station will accompany the entire event with a dedicated playlist and on the evening of Wednesday 13 April will present a live DJ on the occasion of the inauguration of the Ventura Lambrate area.

The sponsors of the event are Ceramiche Siciliane Ruggeri and Birra Theresianer.

“Street Food Experience” will be open from Tuesday 12 to Sunday 17 April, in via Ventura 12, inside the Giardino Ventura in Lambrate, from 10 am to 8 pm (on Wednesday, with the R101 DJ set it will remain open until 10 pm; and on Sunday until 6 pm).

Entrance is free and it will be possible to take part, free of charge, in all of the activities on the Sale&Pepe stage.

For more information and a full updated list of the events, please visit the Sale&Pepe web site: http://www.salepepe.it/news/eventi/streetfood-experience/.

Use the hashtag #streetfoodEXP to follow the event on Facebook and Twitter.

30 March sees the start of the third edition of Panorama d’Italia, the live & media experience of Panorama, that gives an account of Italy directly from its squares with initiatives and events open to all. The newsmagazine edited by Giorgio Mulè returns to celebrate the protagonists of the best of Italian business, economy, culture and food & wine in 10 Italian cities between March and November with an award-winning format and many new features.

With a well-tested formula behind it, including talk shows, debates with protagonists from national politics, conferences, entertainment: last year alone the tour reached 4 million people. The people who directly participated in the events in cities totalled 110,000, with 375 guests and speakers (including 6 government ministers, 8 regional presidents and 8 mayors), 500 media outlets, 191 entrepreneurs involved in round tables and 600 companies, also including 180 innovative start-ups, 15 universities and a total of 37 sponsors.

“Panorama d’Italia is a spark with the capacity to generate enthusiasm and really discuss “the best seen close up” as our claim says. The number of citizens engaged by our initiatives say a great deal but not everything,” said Panorama editor Giorgio Mulè. “The reason for this overwhelming success lies in the formula: we talk about the real, natural Italy, without bells and whistles.”

“Panorama d’Italia has shown that it is an enormous photograph of the real Italy, able to immortalise the best seen close up,” Mulè added. “Every square metre of the country contains a story that’s worth telling and, once again, we want to tell it from the inside. We did it last year with 400 pages and 160 hours of live streaming. We’re doing it again this year with even more commitment and, thanks to the new partnership with Focus, we will reach a net of 9.8 million contacts, from print and online,” Mulè concluded.

The stages
In 10 stages between March and November, Panorama will cross Italy from north to south, involving examples of local excellence an prestigious guests, moderated by some of the newsmagazine’s leading journalists. For four days each city will host a rich calendar of events in the most lively and significant locations in town, in close contact with the protagonists.

Starting in Genoa (30 March -2 April) before moving on to Macerata (20-23 April), Perugia (11-14 May), Padua (8-11 June), Ravenna (29 June – 2 July), the Amalfi coast (7-10 September), Cagliari (28 September-1 October), a special stage in Milan (16-22 October) and winding up in Mantua (9-12 November) and Trapani (23-26 November).

What’s new in 2016
There is much that is new in the 2016 edition, which confirms the most appreciated events of last year and expands the offer with new partners and projects.

Focus meetings: the Panorama d’Italia schedule will be enhanced by two events organised for each step in collaboration with Focus, with 5 million readers, Italy’s most widely-read magazine, edited by Jacopo Loredan. The first meeting is dedicated to space exploration with the exceptional and prestigious fixed guest, the astronaut Umberto Guidoni, and the participation of scientists and astronauts from the Agenzia Spaziale Italiana (ASI) and the European Space Agency (ESA). The second meeting, organised in collaboration with the Department of the science of the Earth’s System and Environmental Technologies CNR and the Italian Air Force, and will be dedicated to the climate, the environment and renewable energy, issues that are crucial for our future and on which the CNR and the Air Force are conducting important research and innovation activities.

During both events, participants will have the opportunity to try a virtual reality experience, thanks to an app developed exclusively for the occasion by the technology company ETT.

The Schools and Job Orientation Project: Also this year will see the repetition of an initiative that in 2015 enabled Panorama to donate 3,500 books to Italian schools involved in the tour. The passage through training to work remains, of course, one of the key issues of the entire programme and a special initiative is dedicated to innovative companies: “90 secondi per spiccare il volo” (“90 seconds to take off”), is a competition that, on every stage of the tour, awards the best start ups with a special “tool box” with tools and resources to develop the business. To take part, all you need to do is to submit a 90-second video that Panorama will publish on its web site.

In addition to training and work, there is also support for universities that will, from time to time, host meetings with startuppers, venture capitalists and innovation experts to discuss the possibilities of developing business and opportunities in the territory. In addition, Panorama d’Italia will devote the Friday mornings to activities to job orientation, mainly for young school-leavers, final-year students and recent graduates who will be able to take part in roundtables and individual meetings, made in collaboration with HRCommunity Academy Italia and human resources professionals from the leading companies in the area.

The Milan stage: Milan, the capital of Lombardy, will be a special step of the tour and, extraordinarily, will last for 7 days in which there will be even more events and initiatives. These will include the creation by Panorama of an innovative work training project. With the direct involvement of the editorial staff of the magazine and a number of high schools in Milan, a special edition of the school magazine will be produced that will be distributed during the events on the programme. Subsequently, the kids will have the chance to participate in a training internship directly in the offices of the newsmagazine.

A solidarity partnership: the charitable partnership with the Lega del Filo d’Oro will be renewed also for 2016, but this year it will take the form of a project: to contribute to the creation of the new centre at Osimo, an entirely new home for the deaf and blind and the sensory disabled in general. The collection of funds will be made thanks to the cooperation of Cruciani, who, for the occasion, have produced a limited-edition bracelet that will be on sale exclusively at the locations of the events on the tour dates and from the Lega del Filo d’Oro’s web site. Proceeds from the sale of the bracelet will be entirely dedicated to the association’s ends.

While a Panorama d’Italia info point will be a fixed presence during the entire stage, other areas of the city will host institutional events and entertainment. Prestigious authors of books being published will be the protagonists of meet-the-author events, while actors and directors will be involved in a special event dedicated to the cinema and organised by Piera Detassis, editor of Ciak and chairman of Rome’s Fondazione Cinema. Singers and musicians will be involved in exclusive interviews and concerts that will be open to the public.

In addition to the meetings and debates with leading national figures from the world of politics and business, Panorama d’Italia will also be an opportunity to rediscover the beauties of the local artistic heritage, thanks to a guided tour led by Vittorio Sgarbi of the most significant art works. Plus, this year, Panorama will organise, in collaboration with the municipalities, special guided tours of palaces and other artistic locations generally closed to the public, in order to discover the hidden treasures of each city.

Ample space will also be given to the fin food and wine of the area, with show cooking events featuring the best chefs and meetings with personalities from the world of food.

Finally, every Saturday, the editor of Chi Alfonso Signorini will invite a celebrity from the world of show business to take part in an exclusive talk show.

Panorama d’Italia online
The main events will be covered live on Panoramaditalia.it, on the channel Panorama.tv. In fact, last year alone, over 160 hours of events were broadcast in streaming, as well as real time updates, photos and videos of the stages of the tour. The tour’s web site also this year will feature an area to register for the events which will also ensure a free three-month subscription to the digital edition of Panorama.

It will be possible to share impressions and experiences of all the Panorama d’Italia events on the leading social networks using the hashtag #panoramaditalia. The official Twitter account @panoramaditalia will provide real time coverage of the most significant moments involving the protagonists of each event. Last year alone, the number of users in the community on social media numbered 276,500, with a total of 2,780,000 views only on Facebook.

Partners
Panorama d’Italia is able to count on high level partners, who share a commitment to enhancing Italian excellence in the territories. They include: Autostrade per l’Italia, Cobat, Cruciani, Eicma, Enel, IBM, Invitalia, Poste Italiane, Sicily by Car, Università Telematica Pegaso and TgCom24 Mediaset. The charity partnership with the Lega del Filo d’oro will accompany all stages of the tour. Moreover, stage by stage, media partnerships will be activated with leading local newspapers and TV and radio stations.

“Panorama d’Italia” has been organised in collaboration with Triumph Group International, for executive production, organisation and logistics, while the platform and digital strategy is managed by H2H.

From tomorrow, Icon Design, Mondadori’s upscale design and furniture magazine, becomes a real monthly: a magazine with a sophisticated personality reporting on the world of design through stories about the talent that characterise it.

Confirming the original formula of the editor Michele Lupi, with a design approach and a focus on architecture and design as a starting point for cross-sectoral storytelling that looks at design design also in adjacent worlds of fashion, art and technology. The upscale positioning of Icon Design is consolidated also by its international dimension, with the collaboration of photographers and world-renowned writers, as well as the presence in every issue of an English translation of the main stories, combined with distribution in major cities in Europe, the US and Asia.
There will be eight issues this year that will come out between March and December.

This year’s first issue, on newsstands from tomorrow, features on the cover Jasper Morrison, the world-class English icon from the world of design, with a retrospective of his work (Thingness) and his highly personal selection of objects (MyCollection) from the Museum für Gestaltung collection: Also in this issue is Frenchman Didier Faustino, a designer sui generis and a “nomad among the arts” who blurs the boundaries of design with film, literature and painting, and thereby avoiding definition.
As editor Michele Lupi explained. “We want to emphasise, on the one hand, our interest in icons – it’s not a coincidence that call ourselves Icon Design – and, on the other, our vocation for research aimed at enabling our readers to discover always interesting worlds. The role of a magazine is certainly to highlight the quality of the great, but also to uncover stories that the general public does not know, and giving both the same dignity,” Lupi concluded.

Icon Design will also take its content online with icondesign.it, which, in line with the editorial content of the magazine, selects and reports what’s new in the world of design, with particular attention to the stories that hide behind the most creative objects and personalities of the design world.
The site has a responsive layout and four thematic channels: News (with events and the latest news from the world of design), Products (objects of style, cutting-edge design projects and iconic products), Storytelling (stories of artists, designers, internationally-renowned architects, emerging creatives and great photographers), Places (design places and districts, artists’ workshops, the most beautiful houses and places to discover).
The title’s offer is completed with editorial specials, with news, photos and in-depth coverage of the most important forthcoming events: e.g. the Milan Design Week and Milan Design Film Festival. Icon Design is also on Facebook (facebook.com/icondesignIT) and Instagram (instagram.com/icondesignIT).
The first issue of 2016 is published with 65 advertising pages with over 50 of the best brands from the sector.

Following the success of previous editions, also this year, the magazine Focus Junior and the Polytechnic University of Milan have joined together for the “Tutti insieme all’università” (“All Together at University”) project which is aimed at children between the ages of 7 and 13: five appointments offering an opportunity to participate, some years in advance, in real university lectures of big scientific topics with some of the best teachers of the Polytechnic University of Milan.

The lessons, that will take place in the months of February and March, have been designed to respond to kids’ curiosity using innovative, amusing and stimulating content that will help them to discover the world in a new and intelligent way that is entirely consistent with the educate-by-entertaining approach that guides all the activities of the Focus Junior brand.

The initiative starts on 27 February with two appointments, at 10.30 and at 12.00: practical experiments in physics will lead the kids through the science fiction and reality of the films of the Star Wars saga, and a look at some of the most recent technological inventions.

The lessons will continue on 5 March, with the excitement of robots, on 2 April with the discovery of the engines of the future, on 9 April with the design techniques for paper jewellery that respects the environment, and concluding with a final lesson on 14 May on how videogames work by deconstructing three of the most popular titles.

While the kids are “studying”, their parents will be given a guided tour of the Polytechnic University of Milan campus.

Participation is free, with a maximum of 400 places for each lesson.

All you have to do is sign up on the Polytechnic University of Milan web site, in the section devoted to events: www.eventi.polimi.it.

“I struggled to win. And I won “, there is all the pride of an extraordinary woman behind Donatella Versace’s words, the first female face ever to end up on the cover of Icon, the Mondadori Group’s men’s magazine, edited by Michele Lupi. To whom the vice-president of the Milanese fashion house tells the story in his new issue on January 9th, just a few days after the award ceremony as Fashion Icon Award by the British Fashion Council, and forty years after the company was founded.

The new issue of Icon – which on January 9th will be distributed with a special activity at the central station of Milan and that of Firenze S. Maria Novella in favour of the departing and arriving trains in Florence for Pitti – confirms the continued growth of the magazine, which recorded a 10% increase in advertising sales in 2017 compared to the previous year (source: Nielsen Jan-Oct. 2017). A positive result in contrast to the market of reference (men’s magazines) which marks almost -3%. Advertising sales were also very good for the new issue, which stood at around +10%, with a consolidation of special projects and digital performance.

The second edition of Panorama d’Italia, the tour made by Panorama, the newsmagazine edited by Giorgio Mulè, which this year ran from March to November taking in ten Italian cities, to recount the best of Italy directly from the territory, has closed with record numbers.

Panorama’s live & media experience reached 4 million people, including readers, web users and direct participants of the tour. The objective of the tour was to open a dialogue with citizens and to establish a link with the excellence of Made in Italy in the world of business, the economy, culture and food, through a programme of initiatives and events open to everyone.

All the numbers of the tour were up on the first edition held last year: 110,000 people physically turned out at the appointments; community members on social media totalled 276,500, with a total of 2,780,00 views on Facebook alone. As well as 375 guests and speakers, 500 media mobilized, 191 entrepreneurs engaged in roundtable discussions with the participation of 600 companies, including 180 innovative start-ups, 15 universities and a total of 37 sponsors.

There were also prestigious institutional interventions: from the “blessing” of President Sergio Mattarella who gave the inaugural address at the tour’s start from Naples and a final greeting during the final stage in his hometown of Palermo: “Italy must start again from Italy,” the President said, “in order to have a voice in Europe and in the world, where it’s needed.” Moreover, the various stages of the Panorama tour of Italy was attended by national officials of high standing: 6 government ministers, 8 Regional Presidents and 8 mayors, all of whom met citizens during public events on current affairs. After the opening stage in Naples, the tour visited Vicenza, Pisa, Varese, Matera, Trento, Spoleto, Modena, Bari and Palermo.

“To report on on the best seen close up, in all the areas that make our country unique: this was our mission,” said the editor of Panorama Giorgio Mulè. “We tried to do it with all our strengths, offering 400 pages of the magazine, and 160 hours of live streaming, taking up the invitation of President Mattarella to recount the beauty that is there. The numbers and enthusiasm that we have encountered tell us that we succeeded. And this is why Panorama d’Italia is an experience that must not and will not end here. We will start again next year with a new adventure visiting 10 other cities, because there are still so many treasures in this great country, that are worth is worth recounting from close up,” said Mule.

A number of protagonists from world of music and entertainment accompanied Panorama’s journey through Italy from north to south, including Fedez, J-Ax, Edoardo Bennato, Il Volo, Malika Ayane, Mara Venier, Lino Banfi, Nino Frassica, the guys from Braccialetti Rossi and many other guests from the world of film, TV, theatre, literature and art.

And art itself was the great protagonist of the keynote address made by Vittorio Sgarbi, at the Capodimonte Museum in Naples, the Teatro Politeama Garibaldi in Palermo, the Petruzzelli in Bari and the Gian Carlo Menotti in Spoleto, among others. Culture was a running theme, with special attention given to books, that were a constant feature of all stages: indeed, Panorama gave a gift of books to four schools in each city, the selection earned by the students who were best able to explain why book’s are important; or presented by the authors themselves, including Valerio Massimo Manfredi, Nicola Lagioia, Maurizio De Giovanni and many more.

Many companies also embraced the spirit of the tour and followed Panorama on its journey, both accompanying the entire project and with both targeted events on one or more specific stages: companies who created, together with the magazine, an opportunity for a qualified encounter with their public. The main sponsors of the entire tour were: Autostrade per l’Italia, Banca Mediolanum, EICMA, Enel, Eni, Grana Padano, IBM, Invitalia, MSC Cruises, Università Telematica Pegaso, in addition to the charity partnership with the Lega del Filo d’oro.

Panorama d’Italia was developed in collaboration with The Triumph Group International, for executive production, organisation and logistics, while the digital platform and strategy were managed by H2H.

On newsstands on October 15th, the new issue of Icon Design, magazine the design, architecture and interiors magazine, a spin-off of Icon, Mondadori’s upscale male fashion and lifestyle title, edited by Michele Lupi.

Following the success of the first issue, published in April as a free supplement with Panorama to mark the Milan Design Week, the magazine will now hit the newsstands as a stand-alone title with a launch price of €3.50. After three weeks on newsstands, it will then be distributed as a free supplement with Panorama from 12 November, in addition to targeted distribution at a 150 design and fashion showrooms and luxury and super luxury hotels in Milan.

Once again the focus of Icon Design is the stories behind the objects, homes and cutting edge design projects, covered in the now consolidated Icon style, with a special focus on the development of some of the design world’s most creative personalities: architects visionaries, as well as great photographers, artists and designers of outstanding talent, among the most original creations from around the world.

The cover story of this second issue of Icon Design features Martino Gamper, the Italian interpreter of artisanal design 2.0, who, from his studio in London, discusses how the design profession must keep freedom, curiosity and research at the core of its vocation.

On the advertising front, the new issue of Icon Design has had an excellent response from the market with 77 pages and the inclusion of over fifty leading Italian and international brands from the ‘living’ and other sectors. The launch will coincide with the Milano Design Film Festival (for which the magazine is a media partner), at which the editor Michele Lupi will present, on, 18 October at 6 pm at the Anteo Spazio Cinema, the film Andermatt – Global Village by Leonidas Bieri, selected, in collaboration with Samsung, among the films on the festival programme.

Donna Moderna and Starbene will take part in the 5th edition of Frecciarosa, the campaign for women’s health and the prevention of breast cancer, promoted by Trenitalia, the transport company of the FS Italiane Group and the IncontraDonna Association, with the patronage of the Ministry of Health and Expo Milano 2015.

The initiative, that will take place from 2 to 20 October 2015 (Monday to Friday) on board two Frecciarossa trains on the Rome-Milan line, will offer travellers free advice from medical specialists and, on request, mammography tests.

The two Mondadori magazines will contribute directly to the calendar of Frecciarosa events with a series of activities for travellers, who will be invited to “show your face”: i.e. to be photographed and lend their faces to the #scelgolaprevenzione initiative.

The photographs will be uploaded daily in a special section on the Donnamoderna.com site dedicated to prevention and can be shared on social networks. The initiative will reach out not only travellers but also readers: and all women will be able to upload a picture and share their experiences on the website and social networks.

“Donna Moderna and Starbene have made prevention a way of life. A way of loving ourselves. And also the pleasure of taking care of ourselves and, therefore, also of those who love us,” said Annalisa Monfreda editor-in-chief of Donna Moderna and Starbene. “Every week we report all the new research that advance and simplify prevention. We are delighted to be able to do so for a whole month in direct contact with our readers in a situation, that of a journey, which more than any other encourages curiosity, exchange and open-mindedness towards external stimuli,” Monfreda concluded.

But the events dedicated to women’s health do not end here, in fact, at the railway stations of Milan, Naples and Bari a series of “Meetings in Pink” will be held providing opportunities to discuss directly with experts in the field of prevention.

During these meetings – moderated and led by experts from Donna Moderna and Starbene – travellers can explore the themes and talk about their experiences with Professor Adriana Bonifacino, a leading oncologist and president of the association. (Milan Central Station, Friday, 9 October at 5.30 pm; Bari Central Station Friday, 16 October at 6.00 pm, Naples Central Station Tuesday, 20 October at 4.30pm).

For more information and a list of events, please go to: www.donnamoderna.com

#ENTERgraziait and #anditwasallYELLOW are the hashtags launched today to accompany, in a countdown, the new Grazia.it web site that will be online in late July.

A site that will feature a number of innovations while maintaining a sense of continuity, relying on the strength of a brand that started in Italy, and today is present around the world with a network of 24 international editions and a multi-channel system.

“A reference point for the world of fashion and an authoritative observatory able to anticipate and interpret trends, also through an exclusive network of influencers and bloggers, Grazia.it has enjoyed steady growth over the past two years, both in terms of advertising, with an increase in revenues of over 70%, and in terms of audience, with a 67% increase in the number of unique users,” said Davide Mondo, chief executive of the advertising sales company Mediamond.

A success confirmed by the entire Grazia system and Grazia Italy which, with an average circulation of 158,000 copies and has recorded continuous growth in newsstand sales: +8% in the first five months of the year (source: ADS).

On the strength of these results, Grazia.it decided to further enhance its strengths, focusing on the essential, freshness and elegance to re-innovate its looks and design strategy.

These are just some of the new features presented this morning to the advertising world during a breakfast meeting held at the Bamboo Bar at the Armani Hotel in Milan; an exclusive opportunity for top clients to get a preview of the features of the new site of the Mondadori magazine.

From the end of July Grazia.it users will seethe enhancement of the layout: the adoption of the colour yellow, a distinctive element of the Grazia system of internationally and, to ensure greater readability and lightness, an interplay with the colour white, as well as images, always of the highest quality. The choice of an exclusive and very distinctive font will further enhance the brand identity.

More space will also devoted to the site’s trend setters, the IT Bloggers and IT Girls, that will give expression to emerging trends with the continuous involvement of the users.

Grazia.it wants to be a step ahead also in terms of navigation: the site will interpret the new demands of users with a mobile first approach, to optimize both the use and the user experience, thanks to a new flow for reading and sharing, also private, content, in order to further strengthen the relationship with readers.

The character of influencer of Grazia.it will also emphasised with a content to commerce approach to make the brand’s offer more complete.

On the advertising side, Grazia.it will be presented to clients with an enhanced use of native advertising: specific formats are ready to welcome clients’ special initiatives and branded content. Visibility for advertisers will also be guaranteed by advertising space that will accompany users step by step while browsing.