INTERNI will take part in the first edition of Press Café organised during the Cersaie 2016 fair in Bologna (26-30 September), the international trade exhibition for ceramics for architecture and bathroom fittings. On this occasion, the interiors and contemporary design magazine  edited by Gilda Bojardi, has prepared an exclusive space “INTERNI Café” (Pad. 21 – Stand B77) which will be the stage for a cycle of three encounters with some of the leading exponents from the world of architecture and design.

The format for these encounters is based on the tradition of the  literary café, but focused on the current issues and culture of design, from an account of surface space to virtuous relationships between designers and companies.

The cycle begins on Monday 26 September at 2.30 pm with Il Design delle relazioni (Design relationships): Matteo Ragni in conversation with Paolo Cesana, both actively engaged in design, the former as a well-known designer and the latter as a business leader in his role as marketing director of Ceramiche Refin. But, interestingly, they have never met before. INTERNI, in line with its role as an activator of “creative short-circuits” between the design and business worlds, will give them an opportunity to get to know each other and to discuss issues of common interest for the first time.

The second event, on Tuesday 27 September, at 10 am, meanwhile, will feature a conversation Un racconto che parte dalle superfici (A story that begins from surface areas)  that will bring together face-to-face  the designer Diego Grandi and the chief executive of Lea Ceramiche Emilio Mussini: a tried and tested duo (whose association began back in 2003), and a demonstration that a harmony of intention and curiosity, combined with reciprocal respect, can give rise to daring solutions and great success.

The final of the three events will take place at 3.30 pm, again at INTERNI Café, on the theme of Il senso del design (The Sense of Design). In this case the guests will be Giulio Iacchetti, one of the most renowned names in the new Italian design, and Alberto Cristina, chairman and chief executive of Cristina Rubinetterie. Together they will attempt to highlight the human, intimate and affective aspect of design: the thing that has enabled Italy to achieve cultural and manufacturing excellence by virtue of the system of fruitful relations that has been built up, also at the personal level,  between designers and industrialists.

The walls of INTERNI Café will reproduce an interpretation of Diego Grandi by Type 32, a surface design project for Lea Ceramiche. Meanwhile, Plust Collection, the Euro3plast design brand will provide the furnishings and fittings for the space.

For more information, please go to www.internimagazine.it

The exhibition-event INTERNI OPEN BORDERS, presented during the FuoriSalone 2016, moves to Piacenza. From today to 16 October 2016 three of the city’s key locations – Palazzo Rota Pisaroni, Palazzo Farnese and Galleria d’Arte Moderna Ricci Oddi – will host 9 installations, macro-objects, micro-constructions and exhibitions that explore how the boundaries between different disciplines have been overcome. The issue is treated as the extension of a design vision towards new synergies and the application of architecture and design to evolving sectors such as technology and research into sustainability.

INTERNI has involved Italian designers of international calibre with different backgrounds and experience with a view to creating a mosaic of styles and visions and to compare the different character and interpretations of design. They include: Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Marco Ferreri with Cacciati Costruzioni Restauri, Tom Vack with Moroso, Davide Groppi, Vito Di Bari with Metalco Active, Emiliana Martinelli with Martinelli Luce and Leucos.

THE PIACENZA & VIGEVANO FOUNDATION supports innovation, research and creativity. And it is in this light that with INTERNI the Foundation has activated a strong synergy that has led to the realisation of original projects and the presentation of a cultural vision that aims to have a significant impact on the city of Piacenza and the upcoming Festival del Diritto (23-25 September 2016).

The INTERNI OPEN BORDERS PIACENZA exhibition is open from Monday to Thursday, from 9 am to 6 pm, and from Friday to Sunday, from 9 am to 10 pm. Moreover, on 24 September, on the occasion of the “Giornate del Patrimonio”, the exhibition sites will remain open until midnight with free guided tours of the installations in the Palazzo Farnese at 9 pm, 9.45 pm, 10.30 pm and 11.15 pm.

For more information, please go to: www.lafondazione.com e www.internimagazine.it

Following the success of the first edition, on 15 October the new courses will start in Milan of the Digital School, the training school created by Donna Moderna, CasaFacile and Sale&Pepe, a year ago on the experience of the three brand leaders in the women’s, interior design and food sectors.

The three Mondadori magazines will make available their experience and skills in the digital field and social media for the second edition of the course in content and social media management, this year in collaboration with Piano C, the social innovation laboratory that brings together women and work. A space in the centre of Milan that produces digital and other projects to combat female unemployment in Italy.

The course in content and social media management enables students to acquire and expand their digital skills through 42 hours of lessons organised in two levels: a base module to learn what, how and where to communicate in order to be discovered on the web – from the construction of an editorial plan to the secrets of social media management, and from online writing to strategies for the analysis of SEO results – and an advanced module, aimed at those with a good knowledge of the web and a desire to become autonomous in online brand development, content planning, data analysis and the business management of the activity.

The course includes classroom lessons and the testimony of the editors and digital professionals from the three Mondadori magazines, in class tutoring for the entire duration of the course, case history studies and a final workshop for both modules.

The lessons of the course in content and social media management will be held in Milan at Piano C, via Simone D’Orsenigo 18, from 15 October 2016 for the basic module and from 28 January 2017 for the advanced module.

The training offer of the school of Donna Moderna, CasaFacile e Sale&Pepe is also available in e-learning mode, with 19 courses and programmes for different needs.

For information about enrolment and costs, please go to: www.digitalschool.it.

flairmagazine.it, the Panorama system’s upscale women’s lifestyle web site of, is online, completing the editorial offer.

Flair brings to the web all of its research, innovation and analysis of trends, with a rich online platform of news, photos and videos, created ad hoc and produced daily for the site, and enriched with content derived from the magazine’s print version.

An account of fashion, the great personalities of the fashion world and the star system, the icons and stories that every day inspire the most loved styles in the digital version of Flair, while retaining the spirit, attention to detail and editorial line of the its printed counterpart. The dominant feature is the images, which reflect with a strong visual impact the contamination of creativity, fashion, beauty, art and lifestyle. All through a linear and clean graphic design – in line with what we see on the newsstands, and perfectly accessible on your PC, mobile and tablet – which enhances the content and photographic section.

The site is divided into four sections, inspired by the editorial approach of the print version of the magazine: “Hotspot”, a catalogue of suggestions and trends that gravitate around the fashion system, a think-tank of art and culture, personalities and stories; “Fashion”, with the latest trends from the catwalks and the streets and interviews with the biggest names in fashion, enriched by fashion editorial content in pure Flair style; “Beauty”, presenting innovations in makeup and body care, new makeup trends and hairstyles as the essence of style; “Things”, a collection of iconic products that make the difference, accessories and objects that represent style and an attitude of life.

Central to the whole idea is also the international and cosmopolitan vocation that is part of the brand’s DNA: proudly Italian, the site is available in two languages, Italian and English, making it increasingly a landmark of made in Italy luxury in the world.

Along with the launch of flairmagazine.it, Flair is also joining social networks: Facebook (facebook.com/flairitalia) and Instagram (@flairitalia).

Chi, Italy’s most widely read people weekly, will this summer, for the first time, be the protagonist of a tour that will take in some of the most exclusive Italian beach resorts.

The ‘Chi Summer Tour 2016’ (#chisummertour) kicks off on Friday 24 and Saturday 25 June in Forte dei Marmi (Ostras Beach); and in July there will be two more events, on Saturday 9 in Porto Cervo and Friday 22 and Saturday 23 in Milano Marittima (Palace Hotel).

This is a unique occasion to get up close to the world of Chi animated by the magazine’s editor, Alfonso Signorini, and journalists, as well as the may guest who will take part in the tour: chefs, writers and celebrities who will give life to a full programme of events and offer the public an opportunity to absorb the brand’s exhilarating atmosphere.

Each stage of the ‘Chi Summer Tour 2016’, will begin with an exclusive talkshow with Alfonso Signorini who, together with his guests, will entertain the audience on the summer’s trendiest issues: fashion, entertainment, TV and gossip.

Beach events will characterize the second day of the tour with the mornings starting with Gym on the beach, lessons and suggestions on how to keep fit by Chi’s personal trainers.

Followed by showcooking demos, spectacular performances by a great chef. In the afternoon, the exclusive Caffè d’autore, an encounter with some of Mondadori’s leading authors. And finally, the day will close at sunset with a fun show with professional barmen against the back ground of an exciting DJ set.

For more information and full details please go: www.chisummertour2016.it

For the third time New York City welcomes to the knowledge of Italian design with the exhibition “New York Design Week” to be held from May 13 to 17. In this context INTERNI, the magazine edited by Gilda Bojardi, and the mouthpiece of the Italian design around the world for over sixty years, has organised “International Design Appointments”, a cycle of four events that will enliven the design week in New York, and offer an opportunity to see American creativity alongside Itailian enterprise.

The events, open to both professionals and the public, will take place in the showrooms of some of the leading Italian furniture brands in the city, transformed for the occasion into a unique stage. Architects and designers will debate “new projects for urban landscapes”: a new residential model which corresponds to a new way of choosing a more aware and sustainable lifestyle. In fact, sensationalist architecture is being replaced by design that is more attentive to the quality of places and the real needs of urban subjects: the city is once again a protagonist, as a large-scale contemporary agora with innovative public and private services. In this Urban 2.0 scenario design has a very important role as the bearer of an aesthetic and functional language of fundamental value.

“International Design Appointments” starts on Saturday 14 May at 3 pm with “Italian brands design and the US market: opportunities”, with guest speakers Giulio Cappellini, Piero Lissoni, Nasir Kassamali and Gilda Bojardi at Wanted Design Manhattan (Conversation Room – Terminal Stores The Tunnel – 269 11th Avenue btw 27th and 28th Streets, New York, NY 10011); then, on Sunday 15 May at 5 pm Ada Tolla and Giuseppe Lignano with Martinelli Luce will entertain the audience with “LOT-EK + Upcyc ling: Recent Projects”, inside the Studio LOT-EK (181 Chrystie Street 2, New York, NY 10002).

Then on Monday 16 May at 9 am the initiative continues with a conversation between Jeffrey Beers, from the Jeffrey Beers International studio, and Gilda Bojardi, editor of INTERNI, entitled “Bringing Hospitality to the Home”, at the Scavolini Soho Gallery (429 West Broadway, Prince Street, 10012 New York); and, at 6.30 pm “A Residential Design Approach” with Enrico Bonetti and Dominic Kozerski at Natuzzi Italia (105 Madison Avenue, New York, NY 10016). The meetings, organised at the time of the Italian aperitivo or breakfast, aim to be an interesting time for discussion and debate of the poetics of particularly representative designers as well as a strategic moment of connection between the flagship stores, the designers, the magazine and the broader public.

At the end of each event cocktails will be offered based on typical Italian products. Full information and a complete timetable of the initiative are available on www.internimagazine.com.

But there’s more. INTERNI emphasises its international vocation with the May issue, in English (with Italian translation at the end of the magazine), dedicated to Italian architecture and design abroad. The magazine will be distributed in New York with an extra print run of 15,000 copies, in the most important design and fashion showrooms, as well as luxury hotels and art galleries in the city.

Mediamond has contributed to enhancing the line up of “Italian Design Appointments”, which has been put together thanks to the collaboration of: Agricola Due Vittorie, Bauli, Consorzio Tutela Prosecco DOC, Coppini Arte Olearia, F.lli Saclà, Fabbri, Ferrarelle, illy, Piccolo Café, Sibat Tomarchio and I love Italian Food.

From this week Donna Moderna will expand and become an ecosystem increasingly connected with readers and users thanks to multiple communication channels that revolve around the brand. The magazine, web, social, events and TV: a multiplicity of points of connection with the audience, which corresponds to a multitude of opportunities for dialogue and discussion.

Four keywords underpin this change: participation, digital, training and organisation. The staff of Donna Moderna work on multiple channels starting from the same content: writing for the magazine and then configuring the content for the entire ecosystem, from the magazine, the web, social, events and television. All digital products like the world in which we live. A new approach based on a digital instinctiveness, transforming the title’s journalists into points of reference also on the web in their different fields of expertise.

“The result of this process? A brand that offers its readers-users not just content but also the opportunity to participate, to be involved how and as much as they want,” said Annalisa Monfreda, editor of Donna Moderna. “The first level of participation is the conversation with readers. The second level is the co-creation of content. Whenever Donna Moderna asks users to become contributors, we get an exceptional response. The third level of participation is the provision of services. We, who started as a service magazine, in the digital age find our fullest realisation in the provision of specific services, such as the online courses of our digital school. This is how a brand born on paper, becomes profoundly digital. And this is made possible thanks to an organisation based on ‘personal responsibility’,” Monfreda concluded.

At the centre of this renewal there is also a female-focused reading of current events: a new approach involving the magazine, web, social, TV and events, in an all-round embrace of the brand.

The three sections of the magazine

The new magazine, on newsstands from tomorrow, will be divided into three sections:

• What’s happening: current affairs highlights starting from the “thrill of the fact”. Readers will thus be updated on the news selected from week to week by the editorial staff.
• Fashion and Beauty: the protagonists of this section are our ‘real women’, through dedicated features but not only: there will also be space for columns with fashion and make up advice and new beauty trends that readers can follow.
• Can I help: is a section aimed at making life easier for women. In fact, readers will find topics ranging from cooking to well-being and from interiors to suggestions that stimulate the curiosity and interest of the public.

The design and the new logo

We have also made some changes to the design to express the magazine’s two connotations: being female and being a magazine that ‘makes life easier’.

“Female” means speaking a language that is much more complex and multifaceted, in a balance between seriousness and elegance. And the design solutions for Donna Moderna tries to do just that, freeing itself from stereotypes to find a linearity and visual stimulus, in a setting that is never a stuffy elegance.” This is the thinking of the new art director Luca Pitoni who continues: “Being a magazine that ‘makes life easier’, means to be refined in the ideas and at the same time simple in the way you present them.”

The design has become uniform, linear, clean and colourful. A single font characterises all the Donna Moderna products, in order to communicate clarity, immediacy, uniqueness, recognisability. The idea is to simplify what is written, not least through taglines, captions and emoticons that highlight important concepts.

There is also a change to the logo that is now fuller and rounder. The D of Donna Moderna becomes a brand that will be used across all channels.

Web and social

Donnamoderna.com, which has 4.7 million unique users (Audiweb View, February 2016), over 432,000 followers on Twitter and 494,000 fans on Facebook, will inaugurate on the occasion of the renewal of the brand, a female-focused news channel, focusing on the news news and stories that revolve around the world of women: a section that will clearly explain the most important current events and comments collected from more than 50 opinion leaders.

This section will also be the starting point for a daily newsletter Un caffè con Donna Moderna, sent early in the morning, with a summary of the three things you need to know every day to have a conversation or express an opinion about what’s happening in the world.

Starting today Donna Moderna also opens a “channel” on the instant messaging app Telegram, thanks to which you will can keep up to date within the application on the most interesting current issues relating to women indicated by the brand also with links to articles published online.

TV

From this week, every Tuesday, Donna Moderna will speak about the most interesting current issues relating to women also on Mattino 5, 5 AM, the Canale 5 programme on the air from 9 to 11.00 am, with contributions form the magazine’s staff.

Also, starting next autumn, a new edition of Donna Moderna Live, the La5 programme that met with great success in the last season. Every day the faces and the coach from Donna Moderna keep the public company involving them in tutorials about health, beauty, food, the home and fashion.

Mediamond

“The cross-channel nature that Donna Moderna is adopting takes into account people’s new media consumption habits: our media diet increasingly passes through different media and devices that are enjoyed sometimes even simultaneously. The time spent on media is increasing, but it is more fragmented and more difficult to reach,” said Davide Mondo, chief executive of Mediamond. “Mediamond has all the touch points that the vertical brands develop on the web, for the benefit of advertisers whose communication strategies are moving precisely towards a cross-channel approach,” Mondo concluded.

New communication campaign

In support of the re-branding of Donna Moderna a communication campaign has been produced by Hi! Mullenlowe and planned in print, on the web and social channels.

The TV commercial was developed and produced by Magnolia and directed by Mattia Molinari. Shot in Milan, the video moves in front and behind the screen, before and after the news, among women who are on this and on the other side of the page of the magazine. In a continuous crossing of characters and narrative levels you discover how “Donna Moderna is always connected with the news and the latest trends and with its readers” through all the channels of the platform.

Saturday 16 April, at 8.45, sees the start of the new season of “In Forma con Starbene”, the Canale 5 programme about health, medicine, psychological & physical wellbeing and quality of life, now in its fourth season and presented by Tessa Gelisio.

Following the success of the last season, the programme continues its collaboration with Starbene, the Mondadori magazine dedicated to the health and wellbeing of the whole family. The weekly brings to the programme the network of experts used by the title and the web site Starbene.it, edited by Annalisa Monfreda, to provide answers to questions on a wide range of issues of interest.

“In Forma con Starbene takes an all-round look at wellbeing, with simple and practical tips and suggestions to help you live well and in shape.” explains the programme’s presenter Tessa Gelisio. “Diet, sleep and physical movement are the three great allies of wellbeing: all of the specialists we invite remind us that many health problems are the result of an imbalance of these three elements. In this sense, the contribution of the experts of Starbene give an added value for our viewers in terms of content and information. I’m excited about the start of the new season and look forward to learning, along with the audience. many new things.”

Food and diet, allergies and healthy living, cellulite, sexual problems and seasonal ailments will be the focus of the upcoming episodes.

Each aspect will be handled with scientific rigour and in clear and accessible language. And, both inside and outside the studio, specialists from the sector will comment on nutrition, fitness and medical specialities.

“In Forma con Starbene” will also present the latest in wellbeing and health, visiting the most important health centres, spas and clinics using special cures and treatments, as well as companies that have distinguished themselves for the effectiveness of their products. Regular guests of the programme will include Santo Raffaele Mercuri, head of Dermatolog at the San Raffaele Hospital in Milan and Giovanni Bona, odontologist; Diana Scatozza and Serafina Petrocca, specialist nutrtionists and experts of Starbene, along with Eva Golia, chef of the Sale&Pepe cooking school, will prepare light dishes that do not give up on flavour.

“In Forma con Starbene” is avaiable also online at www.informaconstarbene.mediaset.it and is also on social networks with the Twitter profile @In_formaTv and an official page on Facebook.com/InFormaconstarbene with information, previews, background detail, videos and backstage material.

“OPEN BORDERS” is the title of a much awaited exhibition event conceived by the monthly INTERNI for this year’s FuoriSalone, the prestigious fringe of the Milan Design Week.

With the patronage of the City of Milan, “OPEN BORDERS” will run from today until 23 April in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, at the Torre Velasca, where INTERNI has extended the reach of its urban animation initiatives.

In addition to Italian protagonists, the magazine has also involved designers of international standing – from Japan, China, Brazil, Russia, Great Britain, Poland – in collaboration with companies and institutions, with a view to putting together a varied mosaic of styles and visions. The designers include: MAD Architects with Ferrarelle and P.A.T.I; Massimo Iosa Ghini with Ceramiche Cerdisa; Chen XiangJing with Jinghong International Furniture; Sergei Tchoban, Sergey Kuznetsov and Agniya Sterligova with Velko Group; Lissoni Associati with Audi; Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Sebastian Cox and Laura Ellen Bacon with American Hardwood Export Council – Ahec, and many more.

“The theme of the exhibition event, now in its 19th edition, will this year develop as the extension of new synergies in a design vision, with contamination from different expressive contexts, such as the cinema and photography; as well as the application of architecture and design in evolving sectors, such as digital, technology and research into sustainability,” declared Gilda Bojardi, editor of INTERNI. “In the realisation of these interactive installations, macro-objects, micor-constructions and exhibitions, we work together with leading companies in the fields of innovation and research, with businesses with internationally recognised brands and small niche producers that support enterprise and creativity,” the magazine’s editor concluded.

Among new features this year, the University of Milan will also become one of the official sites of the XXI Triennale Internazionale di Milano: the Casetta del Viandante, curated by Marco Ferreri, and realised as part of INTERNI “OPEN BORDERS”, and designated as the official exhibition of the XXI Triennale Internazionale di Milano ‘21st Century. Design After Design’.

Co-producer of the initiative Audi, the premium brand of the Volkswagen Group, has contributed with Audi City Lab in Torre Velasca, where, together with INTERNI it will present Untaggable Future, an ideas laboratory on four ‘untaggable’ themes (People, Cities, Energy, Light); and Panasonic, world leader in the development of electronic technologies and solutions.

Music will be provided by R101, the official radio station of “INTERNI OPEN BORDERS”, animating the opening night (12 April, at 9 pm) of the Exhibition Event with an exclusive concert featuring Joan Thiele and Mahmood, followed by a DJ Set curated by its music designers. The radio station will also have a fixed booth during the entire period of the FuoriSalone from which it will present links and interviews with the Design Week.

With “OPEN BORDERS”, which gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment, with a system that in April, in addition to the flagship title, is made up of INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone. The entire INTERNI ecosystem, that is in the portfolio of the advertising sales company Mediamond, has recorded an increase of +2% in advertising sales compared with the same period of last year.

To find your way around the increasingly rich variety of events during the Milan Design Week, we can’t forget the Guida FuoriSalone® – which is available also as a free app for iPad, iPhone and Android (tablet and smartphone) operating systems – which provides an overview of more than 400 events and a day-by-day list of activities involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in a digital version and included with the app) which offers a selection of new itineraries and fashion spaces around the city, form design to shopping, as well as from department stores to restaurants and hotels.