This year Mondadori Store is launching a special competition for customers who buy, during the Christmas season, books, music, films, toys, gift boxes and stationery at one of the 600 stores across Italy or from Mondadoristore.it.

The prizes available include, a book “for life”, with which a lucky reader, drawn from all those who participate in the Mondadori Store initiative, will be able to enrich his or her personal library. The winner will receive directly at home one book every month for 30 years, a total of 360 books,  chosen on the basis of the reader’s preferences.

The Mondadori Store competition also aims to reward Italian families with a gift of one year’s shopping and a year of petrol, two important elements in the family budget. For the first name draw, a coupon worth €8,000 to spend at a preferred supermarket, and, for the second name drawn,  a coupon worth del €4,000 in petrol that can be used at a petrol station chosen by the customer.

Finally, there are also 1,000 Mondadori Store €5 gift cards.

The promotion will run until 8 January, when you buy using the PAYBACK card, one of the products in the 2016 Mondadori Store Christmas Gift Guide, available in stores and online. For full information and rules, please go to Mondadoristore.it.

Rakuten Kobo, one of the world’s leading companies in the eReading sector announced a new initiative “6 novels in search of an author”, using its self-publishing platform, Kobo Writing Life, in collaboration with Mondadori Store, Italy’s most extensive bookstore chain, and PassioneScrittore.it, a portal that provides services for self-publishers. The initiative is aimed at Italian writers who want to rise to the exciting challenge of winning the possibility of realising the dream of a lifetime: being published and distributed.

With the continuous growth of the self-publishing phenomenon, which in recent years has led to publishing successes such as that of Andy Weir, with “The Martian”, and Anna Todd, with “After”, more and more authors are opting for self-publishing. So much so that, according to Bowker, the US government agency that manages the ISBN (International Book Standard Number) for the identification of books,  in the last 12 months the self-publishing sector has grown globally by 21%. It is precisely for this reason that Kobo, that has always paid close attention to the needs of both its readers and innovative publishing developments, has decided to launch an initiative that aims to offer visibility to new generations of Italian creative writers.

“6 novels in search of an author” is a contest with two different sections: on the one hand a “Self-publishing tournament” and, on the other, a “Writing competition”.

For the first category, participants, as well as being over 18, must enrol between 15 November and 15 December 2016. They will need an active account on https://it.kobo.com/writinglife and their work, which should be not less than 200,000 characters (including spaces), must be available on the portal https://store.kobobooks.com/it-it from the moment of enrolment until the end of the tournament, even if they are already available on other platforms. as well as the publication of an extract, of a maximum of 25,000 characters, on Kobo Writing Life by 1 December 2016 and not be in violation of copyright or any other form of intellectual property rights held by third parties. Consequently, the competition will be divided into two parts: a collective review on the pages of the Kobo Store Italia, which, from 21 December 2016 to 20 February 2017 will call on the platform’s readers to vote and comment on all of the work in competition, and a professional review, by a jury of experts, chaired by the literary agent Maria Paola Romeo, that will draw up a shortlist by 30 May 2017.

For the second category, meanwhile, users, only if over 18, can register, again between 15 November and 15 December 2016, and create their own account on https://it.kobo.com/writinglife and by filling in a special form on www.kobowritinglife.it, in which a file in the Word of PDF format can be uploaded. The document must only contain the title and a synopsis of the work, in a total of not more than 5,000 characters, in addition to the complete work, that must be not less than 200,000 characters (including spaces), and that, to be admitted, must also be unpublished, in prose and in Italia, completed at the time of enrolment in the competition and  not be in violation of copyright or any other form of intellectual property rights held by third parties. Subsequently, a jury of experts will select the winners by 30 May 2017.

From a shortlist of 12 finalists, each section will choose three winners, a total of 6 participants, who will receive a publishing contract from Kobo, both for a printed and digital version of their work, along with promotion and distribution on the Kobo Store Italia and the main outlets of the Mondadori Store chain, also through the innovative “Book on demand” service offered by the network.

In addition, until 15 December 2016, to assist all those who would like to participate and to register correctly, a help line will be available on this link.

For more information, please go to: www.kobowritinglife.it

What is Carlo Cracco doing next to Linda Evangelista? And Gualtiero Marchesi alongside Charlotte Rampling?  In the collective imagination, little could be as distant as a chef and a model. Two antithetical worlds,  in opposition but… are they also incompatible? Not if the observation point is fame, notoriety, beauty. When food and its, now immortalised, creators are on the same plain as the image of a beautiful woman. With a keen and deep eye, and at the same time, with an irony that has always characterised him, Bob Krieger proposes his latest work: iCONS. Alongside familiar faces of timeless beauty from fashion and world cinema, which his lens captures with an unmistakable style, Krieger presents the new stars of Made in Italy, the “ambassadors of taste”, of an exquisitely Italian capacity to express the excellence of our food. iCONS is a fun, irreverent and, at the same time, current way of portraying authentic icons of style and passion.

“This show,” says Ferruccio De Bortoli in the preface of the volume iCONS (Electa), “brings together the  Krieger’s photographs of the fashion of the moment, cooking, with the fashion we are familiar with, and of which he is the high priest with a camera instead of scissors. The chefs and the models. A bold approach because the latter, in order to stay on catwalk, have to keep away from the kitchen. But it has within it, a socially useful message, and can be safely described as a small manifesto against anorexia… And in the work of the chefs – who not only satisfy our tastes but with maniacal precision oversee the aesthetics of their dishes – there is an artistic inclination that brings them closer to designers. Bob Krieger’s photographic wit captures the curious expressions of Cracco, Oldani and his colleagues, and offers us again the timeless charm of the most acclaimed models. Krieger has stopped time, with a click. The subjects portrayed give themselves up to him with a surprising abandon. But great photographers also have a hypnotic power.”

The exhibition will be presented, during a special evening,  on 15 November by the chairman of Mondadori Retail, Mario Resca, the inspiration behind “St-Art. Artist of the month. Today’s and tomorrow’s masters on show”, a cultural project designed and promoted by Mondadori Megastore in collaboration with Milo Goj’s Art Relation.  For over a year, at the Mondadori Megastore in Piazza Duomo 1 and Via Marghera 28, important young talent have alternated with established artists, on collections that aim to draw the public in to contemporary art and, thanks also to accessible prices, enable the general public to begin collecting.

Mondadori Store is once again the “Retalier of the Year Italy 2016-2017” in the “bookstore” category, the leading Italian award based on consumer assessment which, for the third consecutive year, rewards the buying experience offered by Italy’s most extensive chain of bookstores.

Mondadori Store obtained the highest score among the eligible candidates  in the “bookstore” category. Nine main aspects in the buying process were judged by customers who in recent months were asked to express their evaluations: the price/quality ration, price levels, special and promotional offers; service, training and courtesy of staff, assortment, atmosphere and innovation.

With 600 sales outlets across the country, and three different shop formats – Megastore, Bookstore and Point – every year Mondadori Store serves more than 20 million customers, that in addition to books and a variety of other products, offers service from qualified staff and experience in entertainment. This award is an encouragement to Mondadori Retail to continue to offer its clientele an environment that is increasingly stimulating and surprising.

Retailer of the Year is an international award, first launched in 2003 under the name Beste Winkelketen in the Netherlands and  subsequently expanded as Retailer of the Year to Belgium, Germany, France, Spain, Switzerland, Austria, Luxembourg and, from this year, also Russia.

It has been present in Italy for 9 years, 3 of which with the name “Insegna dell’Anno Italia” (www.insegnadellanno.it). Insegna dell’Anno Italia is an initiative by Q&A Research & Consultancy, organised by SEIC – Studio Orlandini.

Mondadori Libri is proud to announce the publication – simultaneously around the world – of the autobiography by Bruce Springsteen, Born to Run, on 27 September 2016. It will be preceded by the album Chapter and Verse, released by Columbia Records/Sony Music, on 23 September.

Mondadori Store is celebrating this double bonanza with an unmissable competition, organised in collaboration with Sony Music Italy and Mondadori Libri, with as the prize Fender Telecaster American Standard guitar, tested and signed by Bruce Springsteen. For full details please go to eventi.mondadoristore.it.

Finally, to celebrate along with all Bruce Springsteen fans the arrival of the autobiography, Born to Run, and the album, Chapter and Verse, 5 events are planned in Milan, Rome, Bologna, Padua e Turin, with exceptional guest appearances, shows and lots of music. For full details please go to librimondadori.it.

The autobiography Born to Run

In 2009, Bruce Springsteen and the E Street Band performed at the Super Bowl: the experience was so exciting that Bruce decided to put it down on paper. This was how the extraordinary autobiography started, a book that Bruce has spent the past seven years preparing and in which we rediscover the sincerity, the irony and originality that we have come to know through his songs.

He tells us about his childhood in Freehold, New Jersey, a place full of poetry but also of potential risks, destined to feed his imagination, until the moment that Bruce calls the “Big Bang”: Elvis Presley’s debut on the “Ed Sullivan Show”. He describes his unbridled desire to become a musician, his beginnings as the king of the bar bands in Asbury Park and the birth of the E Street Band. With disarming candour, for the first time Bruce Springsteen talks about the inner torments that inspired his greatest songs, beginning from Born to Run, a track that turns out to be even more complex than we imagined.

It is an enlightening read for anyone who loves Bruce Springsteen, but it is much more that the memoir of a legendary rock star: it is a book for practical spirits and incurable dreamers, for parents and children, couples in love and lonely hearts, for artists, hippies and anyone who wants to be baptized in the sacred river of rock. It is rare that an artist tells their story in such an intensely detailed way. As in many of his songs (Thunder Road, Badlands, Darkness on the Edge of Town, The River, Born in the USA, The Rising and The Ghost of Tom Joad, to name just a few), the autobiography of Bruce Springsteen outlines the inspiration of a unique artist and the wisdom of a man who has thought deeply about his own experience.

The album Chapter and Verse

Chapter and Verse, is the album that accompanies the autobiography, released on 23 September by Columbia Records/Sony Music four-days ahead of the publication of Born to Run. The collection, which spans the artist’s entire career, includes six songs that have never been heard before. It is available on CD, double LP, digital download and streaming. The CD and double LP contain the lyrics of the songs and some rare photos.

The songs on in Chapter and Verse, 18 in total, reflect the themes and sections of the book Born to Run. The collection begins with two tracks by the Castiles, with the teenaged Springsteen on vocals and guitar, and closes with the title track from 2012’s “Wrecking Ball”. The track list of the album traces Bruce’s musical history, from its beginnings and tell a story that runs in parallel with the narrative of the book.

The recordings by the Steel Mill and the Bruce Springsteen Band feature musicians who would later enter the ranks of the E Street Band. The solo demos “Henry Boy” and “Growin’ Up” were made in 1972, shortly before Springsteen began recording his debut album, Greetings From Asbury Park, N.J.


The Mondadori Store competition

Mondadori Store, Italy’s most extensive chain of bookstores, in collaboration with Mondadori Libri and Sony Music Italy, has organised a competition for which the prize is a Fender Telecaster American Standard tested and signed by Bruce Springsteen himself. Fans can take part in the competition by pre-ordering or buying the book along with the CD or LP) exclusively at participating Mondadori Stores or on the web site mondadoristore.it,

All you have to do then is to got to the web site eventi.mondadoristore.it before 20 October 2016 and follow the instructions to participate in the draw. The prize will be presented to the fortunate winner along with a certificate of authenticity.

The guitar, on display from today at the Mondadori Megastore in Piazza Duomo, will also travel to the Mondadori Stores in Bologna, Padua and Turin as part of three events dedicated to Bruce Springsteen, and finally it will remain on show at the Mondadori Megastore in Piazza Duomo in Milan until the end of the competition.

For full details please go to eventi.mondadoristore.it.

The events

A total of 5 events have been organised to celebrate the publication of the autobiography Born to Run and the release of the album Chapter and Verse, starting with Eataly and two exceptional events. The first, in Milan, on Thursday 29 September at Eataly Smeraldo from 8 pm and the second in Rome, on Sunday 2 October at Eataly Ostiense from 6 pm. Two unique occasions, with special guests. At the heart of th event will be a reading from the autobiography Born to Run by the great Giuseppe Battiston. Taking part in Milan will be the journalist Marina Petrillo and I Rome Gino Castaldo.

But that’s not all, because from 3 to 6 October the Fender Telecaster American Standard signed by Bruce Springsteen will tour the Mondadori Stores in Bologna, Padua and Turin, where it will be on display for a whole day. In each city a special event dedicated to the autobiography Born to Run and the album Chapter and Verse, has been organised and the protagonists of these three events will be the comic actor Antonio Ornano, authors, artists and special fans. For full details. please go to librimondadori.it.

To mark the 150th anniversary of relations between Japan and Italy, Mondadori Store presents “Splendido Sol Levante”, a project involving artists, writers and experts in a rich series of events aimed at helping the public to discover the culture of Japan.

From the pop art of Tomoko Nagao, to the quarters of Tokyo protagonists of the novel by Mario Vattani;  and from lessons in manga illustration to the sake ritual and the Zen philosophy, the cities, food, art of contemporary and traditional Japan will feature in a cycle of events to be held at the Mondadori Megastore in Piazza Duomo in Milano and other big Italian cities, from 22 September to 31 October, with the support of the Italy-Japan Foundation (Fondazione Italia Giappone).

In addition, for the whole month of October, 70 Mondadori stores across the country will dedicated to the Land of the Rising Sun a selection of books, with an offer ranging from bestsellers to niche titles.

Among the many events on the calendar the opening of a one-man show by the Japanese artist Tomoko Nagao The new wave of Tomoko, ONDA POP, curated by Christian Gangitano, in collaboration with the Deodato Arte gallery will take place on Tuesday 4 October, at 7 pm, at the Mondadori Megastore in Piazza Duomo in Milano.

Born in Nagoya in 1976, Tomoko Nagao is the heir of the great Nara Yoshitomo and Takashi Murakami, founders and theorists of the Superflat style, and has gone on to develop his own particular artistic language that explores, cites and re-interprets classical art in a contemporary vein. Hi is now considered the leading exponent of MicroPop and Superflat in Italy, where he currently lives. ONDA POP is also a homage to the historic work of Hokusai, the subject of an important exhibition currently running at the Palazzo Reale in Milan “Hokusai, Hiroshige, Utamaro. Luoghi e volti del Giappone” (“Hokusai, Hiroshige, Utamaro. Places and faces of Japan“).

The Tomoko Nagao exhibition will be open to the public until Sunday 6 November as part of the, “St-Art: artist of the months. The masters of yesterday and tomorrow on show” cycle, a cultural project conceived and promoted by Mondadori Store.

For a complete programme of  “Splendido Sol Levante” please click below: eventi.mondadoristore.it.

To mark the much awaited autobiography by Bruce Springsteen, Born to Run, and the accompanying album, Chapter and verse, Mondadori Store today launched a world exclusive competition with as the prize a Fender Telecaster American Standard guitar, tested and signed by Bruce Springsteen himself.

This unmissable opportunity reserved for Italian fans is organised in collaboration with Mondadori, the Italian publisher of the autobiography, and Sony Music Italy.

From today, by pre-ordering or buying the book (on sale from 27 September) along with the CD or LP (on sale from 23 September) exclusively at participating Mondadori Stores or on the web site mondadoristore.it, fanshave the chance of winning an absolutely unique object: the guitar that is the symbol of the musician.

All you have to do then is to got to the web site eventi.mondadoristore.it before 20 October 2016 and follow the instructions to participate in the draw. The prize will be presented to the fortunate winner along with a certificate of authenticity.

The guitar, on display from today at the Mondadori Megastore in via Marghera in Milan and subsequently at the Megastore in Piazza Duomo, will also travel to the Mondadori Stores in Bologna, Padua and Turin as part of three events dedicated to Bruce Springsteen, and finally it will remain on show at the Mondadori Megastore in Piazza Duomo in Milan until the end of the competition.

For full details and information about the regulations, please go to: eventi.mondadoristore.it.