2026

A truly magical evening unfolded at the Opening Party of TV Sorrisi e Canzoni, Italy’s leading entertainment brand, which once again traditionally kicked off the week dedicated to the Sanremo Festival and its stars.

Last night, Sunday 22 February, more than 530 guests gathered at the prestigious Royal Hotel in Sanremo alongside the Sorrisi editorial team. Among those attending were Carlo Conti, Artistic Director and host of the Festival, Laura Pausini, singer and co-host, the artists competing in the Festival, and numerous figures from the world of entertainment. The exclusive event celebrated the music and history of the Festival through shared emotional moments and a special live performance.

Two particularly meaningful moments framed the evening: the presentation of the Telegatto, one of Italy’s most beloved entertainment awards, to Carlo Conti and Laura Pausini. The awards were presented by Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, in recognition of their leadership of the Festival.

OVER 530 DISTINGUISHED GUESTS

Festival contestants were, of course, in attendance, including: Arisa, Bambole di pezza, Chiello, D’Argen D’Amico, Ditonellapiaga, Eddie Brock, Elettra Lamborghini, Enrico Nigiotti, Ermal Meta, Fedez e Marco Masini, Francesco Renga, Fulminacci, J-Ax, LDA e Aka 7even, Leo Gassmann, Levante, Luchè, Malika Ayane, Mara Sattei, Maria Antonietta e Colombre, Michele Bravi, Nayt, Raf, Sal Da Vinci, Samurai Jay, Sayf, Serena Brancale, Tommaso Paradiso and Tredici Pietro. Also present were contestants from the “Giovani” category, including Angelica Bove, Nicolò Filippucci, Mazzariello and Blind, El Ma & Soniko, as well as the DopoFestival hosts Nicola Savino, Enrico Cremonesi, Aurora Leone and Federico Basso. Entertainment personalities such as Alba Parietti, Caterina Balivo, Giorgia Surina and Mattia Stanga also attended.

There were many emotional moments during the Opening Party, which began with the ribbon cutting during which Aldo Vitali, director of TV Sorrisi e Canzoni, together with Carlo Conti, officially opened the evening at Sorrisi The Beach Club, the new venue that will host the brand’s editorial team throughout the Sanremo week.

“We are proud that TV Sorrisi e Canzoni is the reference point for the public and for the artists who, year after year, enthusiastically take part in our initiatives. Together we celebrate the passion and magic that make the Sanremo Festival an extraordinary event for all Italian music,” declared Aldo Vitali, director of TV Sorrisi e Canzoni.

THE SORRISI OPENING PARTY

The evening took place in a spirit of conviviality and surprises: guests at the Party were surprised by an exclusive flash mob by the group ANIMEniacs Corp, specialised in performing cartoon soundtracks and the songs most loved by the public, who performed a mashup dedicated to the historic hits of the Sanremo Festival: “Volare” by Domenico Modugno, “Io Che Amo Solo Te” by Sergio Endrigo, “Un’avventura” by Lucio Battisti, “24mila Baci” by Adriano Celentano, “Felicità” by Al Bano and Romina Power, “L’italiano” by Toto Cutugno, “Cuore Matto” by Little Tony, “Maledetta Primavera” by Loretta Goggi, “Come Saprei” by Giorgia, “Occidentali’s Karma” by Francesco Gabbani, “Sinceramente” by Annalisa, “Ringo Starr” by Pinguini Tattici Nucleari, “Zitti E Buoni” by Måneskin, “La Noia” by Angelina Mango, “Soldi” by Mahmood, “Balorda Nostalgia” by Olly, “Perché Sanremo È Sanremo” by Pippo Caruso and Sergio Bardotti.

From 10 p.m. until midnight, guests danced to the DJ set by Tommaso Replica and his most famous remixes, which have also gone viral on TikTok, from “How Deep Is Your Love?” to “Giovani Wannabe”, up to “Armarcord” and “Uragani”.

Guests were delighted throughout the evening by champagne from Comte de Montaigne, exceptional partner of Sorrisi, which offered its prestigious cuvées and brought into the room a collectible Mathusalem bottle signed by the artists as a memento of the incredible evening.

TV Sorrisi e Canzoni’s passion for music was also celebrated through the confectionery creation by Lavoratti 1938: a dessert displayed on a piano-shaped structure, a direct tribute to music and to the beating heart of Sanremo, presenting three exclusive single-portion creations made with unmistakable single-origin Ecuador chocolate.

Finally, accompanying the event was Martini, which throughout the evening served guests its iconic spritzes, in the Bianco Spritz, Bitter Spritz and Vibrante Spritz (a non-alcoholic version of the classic cocktail).

SORRISI THE BEACH CLUB

The party took place in the new Sorrisi The Beach Club, which welcomed the guests and artists in attendance. The structure is built around the swimming pool of the exclusive Royal Hotel Sanremo: a brand-new space of over 500 square metres where the brand will host a programme of interviews with all the protagonists of the new edition of the Festival and which, starting today, Monday 23 at 5:30 p.m., will open its doors to the public. From here, the Sorrisi community will not only be able to see the arrival of guests but also enjoy exclusive experiences thanks to the many partners accompanying the brand in this adventure.

The structure is designed to guide each guest through an immersive experience with the evocative swimming pool designed by Giò Ponti as a backdrop.

Sorrisi The Beach Club will host a continuous daily schedule of interviews with all the artists and guests of the event thanks to dedicated formats such as Colazioni con il direttore in collaboration with Caffè Motta, during which Aldo Vitali, director of TV Sorrisi e Canzoni, will speak with five competing artists: one per day, in the morning, from Tuesday to Saturday. The Aperitivi format offered by partner Martini will also be active, animating Sorrisi The Beach Club from late afternoon with an exceptional drink list dedicated to Spritz. There will also be the new #lavaligiadisanremo in collaboration with Mandarina Duck, in which artists share the one item that must never be missing from their suitcases. Finally, Gimme Five, the vodcast by Jody Cecchetto, turns the interview format on its head by transforming each question into a top five. Each artist tells their story through five choices and five stories generated from a question by Jody, bringing out intimate, ironic and surprising anecdotes.

The TikTok profile (@tvsorrisi) will be the heart of the most authentic storytelling of the event and the Sanremo week, featuring backstage content, interviews, meetings with creators and artists, and many exclusive moments.

EVENT PARTNERS

Numerous partners involved by Piemmethe exclusive partner of TV Sorrisi e Canzoni and Mondadori Media brandschose to support the world’s leading entertainment title customised partnership projects and activities that helped enhance the experience and impact of the exclusive Opening Party. Amonge them: ActionAid as charity partner, ANAS, Caffè Motta, Calligaris, Colgate, Ford, Gelateria La Romana dal 1947, Grotte di Frasassi, KIKO Milano, Mielizia, Muitomas and Roborock.

Primark, the international fashion retailer with over 470 stores in 18 countries, also collaborated on the Sorrisi Party. Together with Eleonora Fincati, a content creator with an ironic tone, the brand brought energy, style and accessibility to one of the most anticipated events of the week, celebrating fashion as an expression of personality and fun.

Here is the link to download the press photo kit.

TV Sorrisi e Canzoni is the Mondadori Group brand that serves as a reference point for television and entertainment lovers, reaching every month 2.6 million readers (source Audipress 2025/I), 4.2 million website users (source Audiweb Jan–Oct 2025) and 1.15 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that ranges from the magazine to the website, social media, events and related products.

Previews, entertainment, games and engaging social storytelling marked “La Notte dei Testi”, the first social-driven event by TV Sorrisi e Canzoni dedicated to the lyrics of the songs competing at the Sanremo 2026 Festival.

The evening’s guests included 50 creators from the worlds of entertainment, lifestyle and music who, shortly after midnight at the Noise il Cinemino venue in Milan, previewed the lyrics of the songs competing in the 76th edition of Sanremo, published exclusively by Sorrisi in the collector’s issue on newsstands from today.

RECORD-BREAKING NUMBERS FOR SORRISI’S EVENING

During the première, guests took part in an immersive experience led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali and special host Jody Cecchetto, with games and numerous activities, joined by Eva Calvani, the creator chosen as the face of the Festival storytelling across Sorrisi’s social profiles.

TikTok, Sorrisi’s Official Entertainment Partner during the Festival, was naturally part of the exclusive La Notte dei Testi event, with a selection of creators from the platform chosen for their ability to interpret the competing lyrics in an authentic and original way. Among them: Mattia Stanga, Chaimaa Cherbal, Andrea Verde, Kiro Ebra, Sespo, Edoardo Zaggia, Stefano Guerrera and Benedetta Quagli, along with many others.
The creativity of individual creators helped enrich the Sanremo storytelling with personal and distinctive perspectives, inspiring new interpretations of the competing lyrics.
In this way, TikTok confirms its ability to add a three-dimensional layer to entertainment by integrating editorial depth, community participation and real-time content.
Sorrisi will be at the heart of the narrative, with storytelling that cements its status as the go-to entertainment brand in the digital space as well, thanks to its unique ability to create unforgettable moments of sharing between audiences, showbiz personalities and the community.

EXCEPTIONAL PARTNERS

Prime Video was the evening’s exceptional partner, opening the event with a video message from Mia Jenkins, Pepe Barroso Silva and Luca Melucci, stars of the hit new film Love Me Love Me, the young-adult romance directed by Roger Kumble that celebrates the many shades of love, just as the Festival does every year through music.
Guests had the opportunity to personalise the backdrop dedicated to the new Prime Video film with magnetic hearts on which they could write the name of their favourite artist. At the end of the event, they received a gift bag containing the special edition of the book Love Me Love Me by Stefania S. (Sperling & Kupfer), on which the film is based, as well as headphones inspired by the much-loved romance.

The première opened at the venue’s corner bar, offered by MARTINI, which hosted the aperitivo with a special spritz-focused drinks list: MARTINI Bianco Spritz, MARTINI Bitter Spritz and MARTINI Vibrante (the non-alcoholic version of the classic cocktail).

THE EXCLUSIVE PREVIEW OF THE SANREMO SONG LYRICS

At 10.00 pm, Jody Cecchetto, led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, kicked off a unique game show in which creators, divided into tables, competed by matching the artists in the line-up to excerpts from the song lyrics and testing their knowledge of the Festival and entertainment culture. During the evening, special video messages were broadcast from key Festival figures—including Carlo Conti, Laura Pausini and Nicola Savino—to celebrate and honour the event.

The highlight of the evening came at midnight, when the new iconic issue of TV Sorrisi e Canzoni—featuring the complete lyrics of the Festival songs—was handed out in absolute preview to the influencers and creators in attendance. The issue is on newsstands from this morning. It is a unique release: for the first time, the magazine includes a detachable 36-page insert at its centre, with its own dedicated cover, containing all the lyrics and interviews with the competing artists.

The evening concluded with a cake created and offered by Zenzero talent Lucake, who prepared a magnificent themed dessert for the occasion, and with Lavoratti 1938—Sorrisi’s partner for the new Festival edition—offering treats to all guests and adding a touch of sweetness with its iconic chocolate.

Piemme, as the exclusive advertising sales partner of TV Sorrisi e Canzoni, collaborated on the development of the partnership projects, helping to further enhance the experience and impact of the exclusive La Notte dei Testi party.

On the occasion of the 76th Italian Song Festival, TV Sorrisi e Canzoni once again confirms its status as the go-to brand for the world of entertainment, thanks to an ever-evolving, increasingly rich multichannel ecosystem made up of the magazine, digital channels, social accounts and on-the-ground initiatives.

A diverse programme dedicated to the most anticipated music event of the year will accompany both the public and the artists throughout the Sanremo week, featuring new formats, unmissable events and exclusive content.

It all begins in Milan with La Notte dei Testi

For the very first time, Sorrisi is organising La Notte dei Testi, an evening dedicated to the preview of the lyrics of the songs competing at the Sanremo 2026 Festival. This special party will take place tonight at Noise il Cinemino, where more than 50 creators from the worlds of entertainment, lifestyle and music will take centre stage for the première of the Sanremo 2026 lyrics, traditionally published exclusively in the pages of TV Sorrisi e Canzoni’s magazine.

The event will feature two exceptional partners: Prime Video, which has chosen to join the evening organised by Sorrisi to celebrate the debut of the new film Love Me Love Me, a young-adult romance directed by Roger Kumble and starring an international cast (Mia Jenkins, Pepe Barroso Silva, Luca Melucci) that highlights the many shades of love, just as the Festival does every year through its songs; and TikTok, thanks to the presence of creators able to interpret the competing lyrics in an authentic and original way, giving voice to the many sides of both the songs and the platform. Hosting the evening, alongside TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, will be Jody Cecchetto, who will entertain the audience with games inspired by the song lyrics and plenty of surprises.

As per tradition, on Sunday 22 February in Sanremo the Opening Party reserved for the cast and competing artists will take place, ahead of the start of the Festival. Champagne house Comte de Montaigne—based in the Aube region, with a centuries-old heritage dating back to the 13th century and renowned for its strong-character Cuvées de Prestige, produced through a slow 55-month vinification process in full respect of nature’s rhythms. Together with Lavoratti 1938, a creative chocolate atelier blending Mediterranean tradition with innovation, will be the evening’s exclusive partners, offering champagne and chocolate to guests. Primarkwill also be taking part in the evening, among the brands involved in this exclusive event.

The “Sanremo Festival” is not only Italy’s biggest music event; it is also a great celebration that brings together millions of Italians. The same is true for us at Sorrisi, as we spend an intense and inspiring week in the Ligurian city, filled with exclusive interviews and unforgettable encounters. Thanks to the new features introduced for this edition, from La Notte dei Testi to Sorrisi The Beach Club and an ever-expanding schedule of initiatives, the public will have the chance to enjoy a unique experience that strengthens our brand’s role as a true point of reference for music and television fans, as well as for the entertainment industry,” said Aldo Vitali, editor-in-chief of TV Sorrisi e Canzoni.

From “Casa Sorrisi” to “Sorrisi The Beach Club”

TV Sorrisi e Canzoni has organised a wide range of initiatives to accompany its audience throughout the week of the Italian Song Festival.

The brand’s editorial team will follow the competition directly from Sanremo, based at an exclusive new location within the Royal Hotel, one of the most charming historic hotels in the City of Flowers. This will host the TV Sorrisi e Canzoni headquarters, the setting for numerous activities with competing artists, as well as happy hours, watch parties and must-see interviews.

In addition, on the iconic poolside terrace of the Royal Hotel, Sorrisi The Beach Club will be launched: a brand-new space of more than 500 square metres, where the brand will host a full programme of interviews with all the key figures of this year’s Festival.

A wide range of events open to the public for the first time

For the very first time, Sorrisi The Beach Club will open its doors to the public. Visitors will not only be able to see the arrival of guests, but also enjoy exclusive experiences thanks to the many partners supporting the brand in this venture. Sorrisi The Beach Club will be inaugurated on Monday 23 February at 5.30 pm. From Tuesday 24 to Saturday 28 February (10.00 am–1.00 pm and 3.00 pm–7.00 pm), fans will be able to access the venue, follow everything happening inside and take part in partner-led activities, becoming true protagonists of the Festival week through numerous activations and unforgettable moments.

The layout has been created to guide every guest through an immersive experience, with the evocative pool designed by Giò Ponti providing the backdrop.

The Food Lounge, the hotel’s outdoor restaurant area, will host dedicated corners and innovative tasting experiences, while the Chill Area, the elegant in-house corner bar, will welcome artists, singers and journalists in a space designed for a relaxing break.

Sorrisi The Beach Club will feature a continuous daily schedule of interviews with all the artists and guests of the event, through dedicated formats such as Breakfast with the Editor, in collaboration with Caffè Motta, where TV Sorrisi e Canzoni’s editor-in-chief Aldo Vitali will sit down with five competing artists, one each morning from Tuesday to Saturday. Aperitivo sessions offered by partner Martini in the late afternoon, featuring spritz cocktails in Bianco, Bitter and Vibrante (non-alcoholic) versions. And finally, Gimme Five, the vodcast hosted by Jody Cecchetto, which turns the traditional interview on its head by transforming each question into a top five. Each artist shares five choices and five stories inspired by a single question from Jody, revealing intimate, humorous and surprising anecdotes.

The much-loved Fantasanremo also returns, with a dedicated league created by TV Sorrisi e Canzoni, actively engaging its audience in the musical contest.

TV Sorrisi e Canzoni confirms its partnership with TikTok at Sanremo

TikTok will be the brand’s Official Entertainment Partner during the Festival.

TikTok has become the platform where TV Sorrisi e Canzoni expands and deepens its Sanremo storytelling. And that’s not all, Sorrisi also believes in the creativity of the community and will give selected creators on the platform the opportunity to produce original and preview content, allowing the public to follow the event in all its facets from a privileged point of view.

It is within this context that Eva Calvani, a well-known TikTok creator, will also take part, meeting the artists at a crucial moment: the creation of the cover story.

In addition, thanks to in-app conversation, TikTok adds a three-dimensional dimension to Sorrisi’s entertainment at Sanremo: the creativity of individual creators enriches the narrative with personal and unique perspectives, inspires new interpretations and generates an impact that goes beyond the boundaries of the platform.

New edition of the “Vertical Music Contest”

For the second consecutive year, TV Sorrisi e Canzoni will be the official on-the-ground promoter of Vertical Music, the 9:16 vertical-format music contest created in collaboration with Interproject. The initiative offers amateur artists a showcase in the world of music, giving them the opportunity to submit their original tracks in vertical clips to be evaluated by an exceptional jury. On the evening of Wednesday 25 February at 7.00 pm, inside Casa Sorrisi, the new edition of the contest will be announced. Afterwards, the winning artists from previous seasons will have the opportunity to perform live and share their personal experiences.

Three special issues dedicated to the Sanremo Festival

To celebrate the Italian Song Festival, TV Sorrisi e Canzoni will, as tradition dictates, publish three special issues of the magazine entirely dedicated to the contest, with an additional print run totalling 1.5 million copies.

The first issue—on newsstands from tomorrow, Tuesday 17 February—will be a collector’s edition. In addition to all the competing song lyrics, published exclusively, and the iconic cover shot featuring the entire cast of Sanremo 2026, Sorrisi will, for the first time, include a detachable 36-page insert at the centre of the magazine. This special section, with its own dedicated cover, will collect all the lyrics and interviews with the competing artists.

The cover stars of the second issue—available from Tuesday 24 February, opening night of the Festival—will be two special figures: artistic director and host Carlo Conti together with singer and presenter Laura Pausini. Inside the magazine, the running orders for each evening will be accompanied by the artists’ lyrics.

The Festival winner, together with the second- and third-placed acts, will instead appear on the cover of the issue on newsstands Tuesday 3 March, in the traditional post-awards photograph taken inside the Sorrisi editorial office. There will also be a special report from the Sanremo week, including an exclusive 30-plus-page “Best of” featuring behind-the-scenes moments, secrets and anecdotes from the Festival, as well as a dedicated section on the Sorrisi website.

Partners involved

This year once again, numerous companies, brought on board by Piemme, TV Sorrisi e Canzoni’s exclusive advertising sales partner, have chosen to support the brand through tailored partnership projects and activities that will run throughout the Sanremo week.

• ActionAid returns for its second consecutive year as Charity Partner of TV Sorrisi e Canzoni. The competing artists will donate personal items to be auctioned on CharityStars during the Festival; the proceeds will support the development of an anti-violence centre in Uganda. The initiative will also be showcased through an exhibition set up inside Casa Sorrisi for the entire week.
• KIKO Milano will bring the world of beauty into the spotlight with a branded space inspired by the new HUG COUTURE Limited Edition, available in all stores: an experiential area dedicated to discovering and trying the spring collection, where the beauty experts of Italy’s number one make-up brand will offer personalised consultations and retouch sessions to enhance every look throughout the Festival week.
• Muitomas, the lifestyle brand of the Esprinet Group, will be present with a visually striking display corner conceived as a scenic, Instagram-friendly space: an immersive environment where colour, the brand’s distinctive element, takes centre stage, creating a vibrant and engaging glow experience inside Casa Sorrisi.
• Entertainment and technology will come together in the area dedicated to Roborock, the world-leading robot vacuum brand. Through interactive quizzes, personalised demonstrations and gadgets, visitors will discover a new approach to home management, focused on convenience and free time.
• With Grotte di Frasassi, the journey becomes virtual and immersive. In a dedicated area, the public will be able to enjoy a surprising experience exploring the territory and its natural wonders through VR headsets. An experience that combines technological innovation with the promotion of Italy’s natural heritage.
• The spaces of Casa Sorrisi will be made even warmer and more welcoming thanks to Calligaris, which will provide much of the furniture: a contribution that strengthens the identity of the venue, creating a warm and comfortable atmosphere to welcome artists and guests throughout the Sanremo week.
• As per tradition, the daily coffee appointment with TV Sorrisi e Canzoni editor-in-chief Aldo Vitali will return. The intense aroma and authentic flavour of Caffè Motta will accompany the days at Sorrisi through a daily coffee break, also open to visitors and the attending public.
• Mielizia will enrich the Casa Sorrisi experience by accompanying the morning moments with quality products that tell a 100% Italian story, in keeping with the tradition of the Italian Song Festival.
• Sweet breaks will also be curated by Gelateria La Romana dal 1947, a leading name in Italian artisanal gelato, present with its iconic Gelato Bike. At the Sorrisi The Beach Club, in an authentically relaxed and welcoming atmosphere, guests can savour an exclusive selection of artisanal gelato, crafted according to tradition.
• Martini will bring the TV Sorrisi e Canzoni happy hour to life in the Casa’s Chill Area, an elegant space set within the Royal Hotel. The stars of the show will be the MARTINI spritz range: Bianco Spritz, Bitter Spritz and Vibrante Spritz, the non-alcoholic version of the classic cocktail.
• Outside Casa Sorrisi, the new Ford Puma Sound Edition will take centre stage, inviting the public to enjoy a sound experience not only to be heard, but felt throughout the body. The advanced 650-watt B&O audio system does more than play sound, it transforms it into a deep tactile experience: the music pulses, surrounds and generates vibrations that engage the entire body. Visitors will also be able to take part in exciting live performances inside the car, trying their hand at a live rendition of the iconic Fiumi di Parole. A must-see moment is scheduled for 27 February, when Jalisse will appear as special guests, ready to energise the event with performances inside the vehicle.

• Colgate will also be present with a glass box in the centre of Sanremo dedicated to the concept “Purple is the New Instant White”: from a Korean photo booth to capture brilliant smiles, to a “wheel of fortune” with gadgets, and advice from beauty experts, who will reveal the secrets to achieving a whiter smile instantly with the Colgate Max White Purple routine.

TV Sorrisi e Canzoni is the Mondadori Group brand and a point of reference for lovers of television and entertainment, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights across Instagram, Facebook, TikTok, X and YouTube), thanks to a multichannel system that spans the magazine, website, social media, events and related products.

Today, the meeting of the Board of Directors of Arnoldo Mondadori Editore S.p.A., chaired by Marina Berlusconi, reviewed the main consolidated results (unaudited) for the 2025 financial year, along with the 2026 guidance presented by CEO Antonio Porro.

In particular, the Mondadori Group’s preliminary results for 2025 showed revenues of € 931.5 million (-0.3% compared with € 934.7 million in 2024), Adjusted EBITDA of € 158.2 million (+0.4% compared with € 157.6 million in 2024) and a margin in line at 17%.

Strong cash generation was also confirmed for the 2025 financial year, with Ordinary Cash Flow of approximately € 65 million.

These figures, which reflect the Group’s overall stable performance compared with the previous year are broadly in line with the guidance previously provided for FY 2025. The only exception is the slight deviation in revenues, which are essentially stable compared with FY 2024 (-0.3%) versus prior guidance indicating low single-digit growth. This change is attributable to the contraction recorded in the book market in December, the most significant month of the year (-2.7%, source: Gfk, sell-out data at value) as well as to the trend in the Euro/Dollar exchange rate, the negative impact of which was greater than initially estimated at the beginning of the year.

With regard to FY 2026, also following the recent completion of the acquisition of Edilportale.com, the guidance approved today by the Board of Directors envisages low single-digit growth in both revenues and Adjusted EBITDA, as well as Ordinary Cash Flow in the € 65-70 million range, including a recurring contribution of approximately € 3 million from the newly acquired Edilportale.com.

The revised estimate – which places Ordinary Cash Flow in the € 65-70 million range, compared with the previous forecast of approximately € 70 million on average per year over the 2024-2026 three-year period on a like-for-like basis – reflects the impact of higher extraordinary publishing investments in the Education Books segment, driven by the alignment of school curricula with the new National Guidelines.

The Group has also launched a plan, to be fully implemented over a multi-year period, aimed at structural optimization, strengthening operational efficiency and supporting profitable growth and cash generation over the medium term.

The Mondadori Group further confirmed its current shareholder remuneration policy, as previously disclosed, in relation to the 2026 results. The policy provides for the distribution of the higher of 50% of Ordinary Cash Flow per share and the Divided Per Share distributed in the previous year, increased by 10% (corresponding to a Divided Yield of approximately 8%)^[1].

As previously communicated, the Board of Directors meeting to review and approve the draft financial statements and the consolidated financial statements is scheduled for 19 March 2026.

The Financial Reporting Manager – Alessandro Franzosi – hereby declares, pursuant to Article 154 bis, paragraph 2, of the Consolidated Finance Law, that the accounting information contained herein corresponds to the Company’s records, books and accounting entries. 

^[1] Based on market capitalisation as at 31/12/2025.

AdKaora, the digital company of Mondadori Digital, has been selected by Guess, one of the world’s most recognisable fashion brands, to manage its 2025 digital activities in Europe, with coordinated planning across Italy, Spain, Germany and Poland. The partnership was created to support two of the brand’s most important initiatives through a creative and technological ecosystem capable of maintaining a consistent narrative across multiple markets.

The campaigns, aimed primarily at a female audience attentive to style, personal care and fashion trends, with a strong interest in beauty, fashion and accessories, benefited from a multichannel approach combining high-impact formats, premium editorial distribution and advanced proximity marketing tools.

A central role was played by the proprietary creative formats developed by the AdKaora Creative Studio, designed to showcase products through an immediate, immersive language capable of capturing attention from the very first seconds. Thanks to their interactive nature, these solutions offered Guess a distinctive way to present both the spring lingerie collections and the iconic accessories launched in the second half of the year.

The strength of the collaboration lay in the ability to build a full-funnel journey, adapting messages and objectives to the different stages of the decision-making process. The upper funnel was supported by high-impact rich media and premium placements, while the consideration phase relied on more interactive experiences. Conversion, in turn, was driven by proximity marketing and drive-to-store solutions, integrated with a certified footfall analysis, enabling the real impact of digital activities on Guess boutiques across the various markets to be measured.

The overall analysis highlights how the synergy between strategy and creativity delivered strong performance, significantly exceeding market benchmarks in all countries involved, thanks to targeted planning on the AdKaora Value Network, an international editorial ecosystem that includes premium sites across the fashion and lifestyle sectors. This network enabled Guess to reach relevant audiences in each market while maintaining high quality standards. “Working with a partner like AdKaora allowed us to achieve very solid results, both in qualitative terms, thanks to consistently high-quality content, and in performance across the entire funnel. At the same time, being present within a premium editorial environment gave us the reassurance of planning aligned with the brand’s values, even across multiple markets,” said Ester Diamante, Media Planning Manager at Guess.

“The collaboration with Guess is a concrete example of how proprietary creativity, multichannel planning and measurable drive-to-store activation can coexist within a single international strategy,” commented Davide Tran, MarTech Hub Director Mondadori Digital and CEO of AdKaora. “Our Value Network, made up of premium vertical publishers across the main European markets, is a strategic asset that enables us to guarantee quality, consistency, brand safety and real results wherever the brand chooses to communicate. With proximity and drive-to-store strategies, we also ensured that Guess could bring genuinely interested customers into its stores, maximising visit rate performance throughout the campaign,” Tran concluded.

Below is Annex 3F regarding the purchase of Mondadori ordinary shares to service the ongoing Performance Share plans. These transactions were made under the authorization to purchase ordinary shares approved by the Shareholders’ Meeting of 16 April 2025.

PLAI is opening applications for 2026, targeting high-potential, AI-driven startups interested in accessing investment opportunities and developing collaborations with the Mondadori Group.

The selection process will remain open throughout the year. Each application will be assessed based on the actual value of the solution, its level of maturity and its strategic fit with the Mondadori Group. This approach enables PLAI to evaluate startups on an ongoing basis and to accelerate the transition from experimentation to implementation.

For interested startups, key evaluation criteria will include the degree of innovation of the AI solution and its potential for integration and cooperation within the Mondadori Group ecosystem. The level of collaboration and the final investment will be determined according to each startup’s potential. 

“The 2026 Call represents not only an investment opportunity, but also a privileged access point for high-potential, AI-driven startups interested in collaborating with the Mondadori Group,” said Stefano Argiolas, Chief Executive Officer of PLAI and Chief AI Officer of the Mondadori Group. “For us, true fit is based on two key elements: genuine innovation – technological, product-based or business-model-driven – and the real possibility of integrating the proposed solution with our platforms, brands and processes. This flexible approach, combined with an ‘always-on’ selection model, allows us to quickly identify and activate the most promising collaborations, accelerating the entry of the most deserving startups into our ecosystem,” Argiolas concluded.

What’s new for 2026

Building on the experience rapidly gained in this field – with over one thousand applications received in the previous two years and 16 startups accelerated – 2026 marks an evolution in PLAI’s model. The accelerator is strengthening its market positioning as a continuous open-innovation platform, focused on creating industrial value through structured collaborations with the Mondadori Group. In this context, PLAI aims to identify startups with which to develop innovation projects, Proofs of Concept and solutions applied to real business contexts.

As part of this strategic evolution, PLAI will also launch an experimental phase through the creation of a Venture Builder to explore the development of new entrepreneurial initiatives starting from concrete industrial needs. PLAI will offer the Mondadori Group the opportunity to create new products or services based on business-unit requirements, co-financing, where appropriate, the establishment of dedicated NewCo to develop and scale the identified solutions.

Strategic areas of interest

PLAI’s goal is to develop AI solutions applicable to the Mondadori Group’s reference markets, with particular focus on the following areas:

• Education, with an emphasis on the digital learning and edtech sectors;
• Retail, covering customer experience, demand management and logistics;
• New Media & Advertising, specifically content, audience growth and optimisation, and advertising solutions;
• Publishing, with a focus on optimising editorial workflows, distribution and engagement;
• Corporate, including planning and control, administration, procurement, supplier management and legal functions.

What PLAI offers selected startups:

• up to €300,000 in equity investment (including initial investment and follow-on) to accelerate growth;
• up to €100,000 for Proofs of Concept and pilot projects, co-development initiatives and experimentation in real business contexts within the Mondadori Group;
• direct access to corporate expertise, real use cases and co-development opportunities;
• strategic and operational support aimed at delivering concrete projects;

Partners

In 2026, PLAI will be supported by Italian and international partners including Amazon Web Services (AWS), ElevenLabs, Fastweb+Vodafone, I3P, IFAB, Multiversity, PwC Italia, Startupbootcamp and StartupItalia.

📌 Full details and the application form are available at:
👉 https://www.plai-accelerator.com/call-2026/

PLAI is the Mondadori Group’s startup accelerator, supporting AI-driven startups with the aim of transforming innovative solutions into concrete entrepreneurial projects, fostering integration between technology, markets and real industrial contexts. Operating as a platform for open innovation and industrial collaboration, PLAI offers selected startups the opportunity to develop Proofs of Concept, co-development projects and applied initiatives in synergy with the Mondadori Group and its ecosystem. Active in the Early-Stage and Growth phases, PLAI selects and invests in Italian and international startups, providing capital, corporate expertise and access to real use cases, with flexible, tailor-made support focused on value creation and real-world adoption of solutions.

As of today, Marco Sciuccati has been appointed Director of Human Resources and Organisation of the Mondadori Group, reporting directly to Chief Executive Officer and General Manager Antonio Porro.

Born in Castellanza (Varese) in 1965, Marco Sciuccati holds a degree in Economics and Business Administration from the Università Cattolica in Milan and is a certified Professional Counsellor specialising in corporate and organisational contexts.

After gaining initial professional experience at Accenture and DHL, in 1996 he joined The Coca-Cola Company in the Mediterranean area, working across management control, operational marketing and sales, and then in 2000 moved to Bain & Company. His career continues with significant roles in various multinational companies in Human Resources and Organisation. From 2003 to 2011, Sciuccati worked at Ferrero International S.A., where he held among other positions the role of HR & Organisation Director for selected Group functions. In 2011, he joined Pirelli, where he served as HR & Organisation Director for Europe, Group Organisation Director, and HR Director for Manufacturing and Technical Functions. In 2018, he moved to Candy Hoover Group as Global HR and Organisation Deputy Director, and from 2019 to 2022 he held leadership roles in Human Resources at Haier Europe, including HR Director Operations, Factories & Industrial Relations. In October 2022, Sciuccati was appointed Chief HR & Organisation Director of Lecta, a multinational company operating in the paper industry.

Daniele Sacco, who served as Director of Human Resources and Organisation of the Mondadori Group for over nine years, has decided to step away from operational responsibilities to focus on new personal and professional projects.

The Mondadori Group would like to thank Daniele Sacco for his expertise, professionalism and distinctive contribution during a period of significant transformation in the world of work and organisational models.

Tomorrow, Saturday 31 January, the Mondadori Bookstore in Fidenza (Parma) will reopen its doors to the public with a completely refurbished space dedicated to books and entertainment, offering an even richer and more engaging experience. The opening event, scheduled for 5:00 pm, will welcome local authorities and feature live musical accompaniment by a student from the Arrigo Boito Conservatory of Parma.

The renewed bookshop is part of Mondadori Store’s ongoing programme of development and modernisation, in line with the network’s strategy to promote reading and cultural engagement by creating interactive meeting places, vibrant socio-cultural hubs for local communities, and a personalised shopping experience.

The new Mondadori Bookstore spans approximately 150 square metres and features an entirely redesigned layout alongside a catalogue of around 10,000 titles, ranging from great literary classics to bestsellers. The selection includes fiction, non-fiction and international titles, with a strong focus on the interests of younger readers as well.

Dedicated themed areas further enrich the offering, including We are Junior, the format designed for younger readers, featuring educational games and illustrated books to spark imagination through engaging stories; Just Comics, the section devoted to the world of manga and graphic novels; and the new My New Romance corner, created for readers who love contemporary, emotionally rich stories exploring relationships and personal connections. The bookshop’s range is completed by a selection of books in original languages, as well as a wide assortment of stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Fidenza also serves readers online. Customers can stay up to date through its Instagram and  Facebook pages. In addition, they can access the digital services of  Mondadoristore.it to check book availability, place orders, collect items in store or have them delivered directly to their home.

Mondadori Store is the largest network of bookshops in Italy, with over 500 locations across the country, from major cities to smaller towns. These cultural hubs operate nationwide under the Mondadori Bookstore brand, through both direct management and franchising, as well as via the company-owned Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano stores. Mondadori Store is also active online through the Mondadoristore.it e-commerce platform and its bookclub offering.

MONDADORI BOOKSTORE

Address: Via Berenini 30, 43036, Fidenza, PR
Opening hours: Monday to Saturday, 8.30 am to 1.30 pm and 4.30 pm to 8.30 pm

Telephone: 0524 452527
E-mail: mondadori.fidenza@gmail.com
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On Saturday 31 January, Mondadori Store, Italy’s largest network of bookshops, will open a new store in Campania, in the city of Benevento, offering the local community a welcoming space dedicated to books and entertainment. The opening event will also be attended by the Mayor of Benevento, Clemente Mastella, who will take part in the traditional ribbon-cutting ceremony.

The new Mondadori Bookstore covers an area of 150 square metres and features a modern layout with dedicated spaces for different literary genres. Visitors will be welcomed by a team of experienced booksellers and a catalogue of around 10,000 titles, ranging from great classics to bestsellers, including fiction, non-fiction, international titles and school textbooks.

“We are delighted to launch this new project: an opportunity we embraced without hesitation, representing both a fresh start and an important step in our professional growth,” said Grazia Damiano, Mondadori Store franchisee, who has worked in the book sector for over 18 years as both an editorial promoter and bookseller. “With this bookshop, our goal is to promote reading and spread culture locally, offering a range designed to appeal to young people and professionals alike, while also building partnerships with schools and local institutions,” Damiano added.

The Benevento bookshop hosts all the latest releases, with themed areas designed to meet the tastes of every reader. These include We are Junior,  a space for younger readers featuring educational games and illustrated books to spark their imagination; Just Comics, dedicated to manga and comics; My New Romance, a new corner for fans of romance fiction, one of the most popular genres today; as well as a wide selection of stationery, toys, gadgets and gift cards. The bookshop will also host a variety of events and initiatives, including author talks and book signings, children’s workshops and reading clubs.

The Mondadori Bookstore in Benevento also serves readers online. Customers can stay up to date through its Instagram and Facebook pages. They can also access the digital services of  Mondadoristore.it to check book availability, place orders, collect items in store or have them delivered directly to their home.

Mondadori Store is the largest network of bookstores in Italy, with more than 500 locations across major cities and smaller towns. These cultural hubs are present throughout the country under the Mondadori Bookstore brand, both in directly managed and franchised stores, as well as through the company owned bookshops Mondadori Bookstore MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through the Mondadoristore.it e commerce site and its book club format.

MONDADORI BOOKSTORE

Address: Viale Mellusi 23/25, 82100, Benevento, BN
Opening hours: Monday to Saturday, 8.30 am to 1.00 pm and 4.00 pm to 8.00 pm

Telephone: 0824 1900543 (also available for bookings via WhatsApp)
E-mail: mondadoricactus@gmail.com
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