2025

The kitchens of Palazzo Farnese opened their doors yesterday for a festive meeting and cultural exchange, organised by the French Embassy in partnership with GialloZafferano, Italy’s number one food media brand, which promotes Italian cuisine throughout the world.

Participants from all over Italy arrived early in the morning at Palazzo Farnese in no particular order, as well as some chefs and members of the jury directly from France. The idea for the event came from Martin Briens, French Ambassador to Italy, a food and wine connoisseur and keen chef – who recently tried his hand at preparing the cacio e pepe recipe together with Nonna Silvi, the ‘Grandmother of Italy’ – and Andrea Santagata, CEO of Mondadori Media, publisher of GialloZafferano.

As part of the celebrations for the 150th anniversary of the establishment of the French Embassy in Rome, several teams of aspiring chefs, culinary masters under 35, and talents from the food world competed to offer a contemporary and multicultural reinterpretation of Sunday lunch.

The key concepts for the day hosted by the French Embassy were three: the transmission of knowledge, by training new generations of chefs and fostering dialogue and collaboration between schools and professionals from different nations; sharing, as the creation of synergies between young French and Italian chefs through cooking; and sustainability, seen as the promotion of the use of zero-kilometre products and limited budgets for each menu.

The program for the day at Palazzo Farnese

Gustofolie is a project – organised by the Institut Français Italia in collaboration with the Alliances Françaises d’Italia – aimed at students of Italian hotel schools, created with the aim of promoting Franco-Italian relations in the professional hotel training sector. The competition invited participants to reflect on topics such as Francophonie, eco-responsibility and creativity in the kitchen. During the first part of the day, the two finalist teams (each made up of three students, two Italians and one French from a partner school, Genoa-Dijon and Viareggio-Grenoble, under the guidance of a teacher) challenged each other on the theme of “Sunday Lunch” – always a symbol of togetherness and tradition – which was reinterpreted with a modern twist, maintaining a maximum spending limit of 25 euros. This limitation presented a stimulating challenge, encouraging reflection on the social importance of shared moments at the table and their sustainability, not only environmental but also economic.

The members of the jury and the chefs involved in this unforgettable cultural exchange initiative arrived yesterday morning at Palazzo Farnese from all over Italy and directly from France.

Alongside Ambassador Martin Briens, the jury included Luana Belmondo, the “favourite Italian cook of the French”, embassy chef Cyril Esneault, Ludovica – Lulù – Gargari, resident chef of GialloZafferano and part of the Zenzero Talent Agency roster, and Carla Parolari, headmistress of the IPSEOA Vincenzo Gioberti vocational high school in Rome. The prize is the creation of the winning recipe at the GialloZafferano production studios in Milan, with publication of the video online.

The Gustofolie final was an occasion for joyful cultural and culinary competition aimed at highlighting French and Italian cuisines and products, promoting new links in the field of food and wine and professional training.

In the afternoon session, the baton was passed to the young (under 35) chefs. The theme of their menus was also Sunday lunch, reinterpreted with a contemporary approach (with a maximum charge this time of 35 euros) to celebrate the meeting of French and Italian cuisine. The friendly challenge took place between the following pairs:

• Carla Ferrari, executive chef at Pizza Cosy, and Sabrina Macrì, executive chef at BistRo Aimo e Nadia. They cooked:
  • Appetizer – Emilian-style stuffed onion: whole onion steamed and glazed with chicken jus, stuffed like a tortellino, parmesan cream and mixed salad
  • First course – Pasta with potatoes d’a-mmare: mixed creamy pasta with potatoes, provola cheese and seafood ragù (mussels, clams and calamari), parsley cream, bisque and lemon zest
  • Dessert: Pastiera mon sciú: religieuse with two fillings, lemon curd and Neapolitan pastiera

• Alessandro Belmondo, chef at the Bistrot Gourmand Caillebotte, and Aurora Cavallo – Cooker Girl, chef, content creator at Zenzero Talent Agency and Ambassador of GialloZafferano Their menu was:
  • Appetizer – Warm, soft homemade focaccia to dip in a selection of pissaladière-inspired toppings: thyme-confit onions, anchovy and black olive cream, and sweet chili-confit cherry tomatoes. With the addition of sweet and sour red onion
  • First course – Large ravioli filled with shredded veal, fondant carrots and mushrooms, inspired by the classic blanquette. The ravioli is topped with a bright jus creamed with hazelnut butter. Accompanied by a small ramekin of lukewarm mousse with lemon cream and fresh herbs. Finish: lemon zest, chopped herbs, a touch of fleur de sel, toasted hazelnut
  • Dessert: Choux pastry with cocoa craquelin filled with whipped cream with Piedmont PGI hazelnut praline. Sour heart with lemon confit or wild blueberry for freshness.

• Umberto Rocca, chef de partie at Joia, and Apolline Soëte, chef at Le Clarisse de Apolline, who prepared:
  • Appetizer (recipe by Apolline Soëte) Oysters in jelly with their own water, vermouth, wild fennel and pink pepper. Tomato tartare with two consistencies, Ligurian herb oil.
  • First course (recipe by Umberto Rocca) Anima mundi, Vegetable risotto with young carrots, tasty mushrooms, cashew and saffron crescenza, salsa verde and fresh blueberries.
  • Dessert (Umberto Rocca and Apolline Soëte) Cuddles under a white blanket: a meeting between Normandy and Lombardy with soft milk bread mousse and stimulating surprises

The jury will once again be chaired by ambassador Martin Briens, Andrea Santagata, CEO of Mondadori Media Digital and MarTech area, Massimo Borgnis, Editor-in-Chief of CHI, here exceptionally in the role of host of the Food Network television series “Le Locande del cuore”, Sebastian Fitarau, resident chef at GialloZafferano and part of the Zenzero Talent Agency roster. A winning team was chosen for each course. The three couples will also cook for a gala dinner at the Embassy in the autumn, as the closing event of the 150th anniversary celebrations of the French Embassy in Rome.

The sponsor of this festive day was Julie Andrieu, a TV presenter and food critic, who announced the winners in the splendid setting of the Embassy’s Murano Gallery, with a buffet prepared and served by a Roman hotel school.

Celebrations for the 150th anniversary of the French Embassy in Rome

The celebrations for the one hundred and fiftieth anniversary of the establishment of the Embassy and the Ecole française de Rome at Palazzo Farnese opened on 3 December 2024 with a dinner “in the style of 1875”. The event on 21 May opens a new season full of culinary sharing between Italy and France with events that in 2026 will again involve young students and chefs to explore the themes of knowledge transmission, cultural sharing and sustainable creativity.

Statements

Martin Briens, French Ambassador to Italy, commented: “Since I have been living in Italy, I realise more and more, even when I travel in the various regions, that Italians and French share this passion for food. We are two peoples who place particular importance on food in our daily lives, but also importance on the sense of sharing that a meal with family or friends provides. I want young Italians and French people to always feel welcome in our countries. This is why hotel school students and young chefs met and cooked, and I hope they will meet again to cook together, which is the best way to have unforgettable experiences together.”

Andrea Santagata, CEO of Mondadori Media Digital and MarTech area: “We are deeply honoured to join the French Embassy and Ambassador Martin Briens in this project that celebrates the meeting of two extraordinary cultures through cuisine. GialloZafferano is increasingly a reference point for Italian cuisine worldwide, with over thirty million followers outside Italy. Participating in this initiative means supporting dialogue between young chefs, professionals and creators, providing space for new ideas and stimulating discussions. The greatest pleasure is to see how French and Italian culinary traditions meet, revealing not only deep affinities, but also an extraordinary ability to tell stories through flavors. Because, after all, cooking is a universal language that unites and enriches.”

For the 2025 Jubilee, Mondadori Store, the largest network of bookstores in Italy, is a cultural partner of the Pilgrim’s Card: the free digital card, required to participate in Jubilee events, access specific services and benefit from exclusive agreements.

As part of this prestigious collaboration, Mondadori Store will offer all those who are enrolled in the Jubilee, and therefore holders of the Pilgrim’s Card, a series of advantages within a selection of bookstores in its network.

“With our bookstores, we are very proud to be an active part of initiatives related to the Holy Year,” commented Carmine Perna, CEO of Mondadori Retail. “This collaboration confirms the role of Mondadori Bookstores as socio-cultural strongholds even on the occasion of an extraordinary anniversary such as the Jubilee, which is bringing millions of visitors to Rome.”

“We are pleased to collaborate with Mondadori Store for Holy Year 2025, especially due to the possibility that pilgrims will have access to discounts when purchasing books and essays. Culture, literature and art, in fact, can be a privileged path for the encounter with the Lord”, emphasized H.E. Msgr. Rino Fisichella, Pro-Prefect for the Evangelization section of the Dicastery and responsible for organizing the Jubilee.

The agreement provides a 5% discount on a selection of books and 15% on a series of stationery, gadgets and toys. In addition, in the Mondadori bookstores participating in the initiative, pilgrims will be able to find limited-edition merchandising products dedicated to the Jubilee such as rucksacks, bottles, t-shirts, anoraks and much more. To take advantage of the promotion, simply go to one of the selected bookstores and show the Pilgrim’s Card app at the till.

All information on the agreement with the Pilgrim’s Card, and the list of participating Mondadori Bookstores, are available on the dedicated page of the Mondadori Store website.

Mondadori Store is the largest network of bookstores in Italy, with more than 500 stores spread from large cities to smaller centres. A cultural stronghold active throughout the country, online with the Mondadoristore.it e-commerce site and the book club formula, through an offering that combines books – always at the centre of the offer – with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

Today, the meeting of the Board of Directors of Arnoldo Mondadori Editore S.p.A., chaired by Marina Berlusconi, reviewed and approved the Interim Management Statement at 31 March 2025 presented by Chief Executive Officer Antonio Porro.

“The economic and financial figures achieved by our Group during the first quarter of the year are in line with our forecasts: they reflect the overall weakness that characterised the book market in the first quarter, and which we estimate will continue throughout the first half of the year. During the course of the year, we expect to see a recovery in the market environment and a positive effect on the Group’s performance as a result of the increased richness of the publishing offerings of our publishing houses. This allows us to confirm the targets set for 2025”, said Antonio Porro, Chief Executive Officer and General Manager of the Mondadori Group.

In the first quarter of 2025, consolidated revenue totalled € 164.4 million, down 1% versus € 166.1 million in the first quarter of 2024.

Adjusted EBITDA was € 1.8 million, down from € 4.8 million in the same period of 2024, due to the performance of the Trade Books segment.

The Group’s reported EBITDA amounted to € 1.3 million, showing a decrease of € 4.4 million compared to the first quarter of 2024, which had benefited, in addition to the dynamics of the management components, from lower restructuring costs and the release of some provisions for risks in the Media area, allocated against contingent liabilities that did not materialise.

EBIT for the first three months of 2025 was negative by € 13.9 million, a decrease of € 5.2 million compared to the first quarter of 2024, which is attributable, in addition to what has already been described, to the higher depreciation and amortisation recognised in the period under review for a total of € 0.8 million, concentrated in particular in the Trade Books area. Neutralising the extraordinary items and the amortisation deriving from the allocation of the price for the companies acquired (Purchase Price Allocation), Adjusted EBIT would stand at € -11.4 million, compared with the € -7.7 million of the same period of the previous year.

The consolidated pre-tax result was a loss of € -16.4 million, down by approximately € 6 million compared to a loss of € -10.2 million as of 31 March 2024, due to the additional effect of the lower contribution (by about € 0.5 million) of the result of the associate companies and higher financial expenses, which increased by a total of € 0.6 million, mainly due to higher bank interest on the financing lines, as a result of the higher cost of debt and higher average debt as well as the increase in IFRS 16 debt.

The Group’s net profit at 31 March 2025, after minority interests, was a loss of € 13 million, down by about € 6 million compared to a loss of € -7.1 million in the first quarter of 2024, despite a lower share of the result attributable to minority interests resulting from the acquisitions of minority interests completed in the current year (the remaining 25% of the share capital of ALI as well as a further 24.5% stake in Edizioni Star Comics).

Tax income for the first quarter of the financial year 2025 was a positive € 3.5 million, compared to € 4.1 million as at 31 March 2024, despite a lower pre-tax result: this figure is the result of a different tax treatment of the contributions recognised to the Media area.

The adjusted net result after neutralising all non-recurring items, would be € -11.2 million, compared to € -6.4 million in the first quarter of the previous year.

The Net Financial Position gross of IFRS 16 as at 31 March 2025, stood at € -134.1 million (net debt), essentially stable compared with the € -133.3 million at 31 March 2024; The strong cash generation of the business enabled the financing of the acquisitions of Chelsea Green Publishing and Fatto in casa da Benedetta, as well as the increased remuneration of shareholders, without significantly raising the Group’s financial exposure.

Net Financial Position gross of IFRS 16 at 31 March 2025 stood at € -212.8 million (net debt), up by approximately € 7 million from € -205.5 million at 31 March 2024, due to a larger IFRS 16 debt component of approximately € 6 million as a result of the renovation and development of the network of directly-managed book stores in the Retail area.

Cash flow from ordinary operations (i.e. after cash-out for financial expense and tax) in the fist quarter 2025 amounted to over € 68 million and makes it possible to finance the Group’s development policy and increasingly remunerate shareholders without compromising solidity and the further financial strengthening of the Group.

Extraordinary cash flow was negative by approximately € 34 million, mainly due to cash-out related to acquisitions, for around € 18 million, restructuring costs, of around € 5 million and the costs relating to the renovation of the Segrate headquarters of around € 6 million.

As a result, the Free Cash Flow at 31 March 2025 was positive by € 34.2 million. Lastly, the Group recorded dividends to its shareholders of € 31.3 million in the last twelve months.

PERFORMANCE OF BUSINESS AREAS

TRADE BOOKS AREA

2025 saw a negative start to the year for the book market, which declined in value terms in the first quarter of the current financial year by 3.4%^[1]. The replacement of the APP18 (FY 2024 benefited from the use of dedicated funds until 30 April) by the Culture and Merit Cards and the different timing of the Easter holidays are among the main reasons for this decline.

In this context, the Mondadori Group’s publishing houses recorded a 7.2% fall in sell-out during the quarter, a less positive result than the market performance due to a publishing plan that will see the release of the most important new titles in the second half of the year and a slowdown in catalogue book sales.
During the reporting period, the Mondadori Group still maintained its national leadership with a market share of 26.2% as of March 2025.

Testifying to the quality of their editorial offerings, the Mondadori Group’s publishing houses placed four titles in the top ten bestsellers list during the first quarter, including, in particular, the second position of “Spera. L’autobiografia” (Hope: The Autobiography) of Pope Francis for Mondadori, currently in first place.

Revenues for the first quarter of 2025 amounted to € 86.7 million, down 4.4% compared to the first quarter of 2024, mainly attributable to a commercial transaction at Star Comics that was implemented in early 2024 and residually due to the termination in April 2024 of the Coliseum concession managed by Electa.

Adjusted EBITDA of the Trade Books area for the first quarter of 2025 amounted to € 9.6 million, a decrease of approximately € 5 million, attributable to the lower margin resulting from the drop in revenues for the period, both for print and digital products. Furthermore, as with revenues, the decline in margins in the quarter was largely attributable to Star Comics.

EDUCATION BOOKS AREA

School textbook publishing experiences a typical seasonal performance that sees sales squeezed in the second half of the year following the adoption campaign: as a result, the relating market shares for 2025 are unavailable at this time.

Total revenues recorded in the first quarter of 2025 amounted to € 8.7 million, down by 5.7% compared to the first quarter of 2024 (€ 9.2 million), with a negative change attributable to the timing of supplies to management customers.

Adjusted EBITDA in the first quarter of FY 2025 for the Education Books area stood at € -13.2 million, an improvement compared with the € -13.8 million recorded in the same period of 2024, as a result of lesser operating and structural costs. Note that this result is not significant as it stems from the aforementioned seasonality of the business, with the costs of the operational structure and development of the textbooks marketed during the adoption campaign completed at the end of the month of May being recorded during the first quarter.

RETAIL AREA

As already mentioned, the book market in Italy at the end of March recorded a drop of 3.4% compared to 2024; in particular, there was a slight decrease in value in the physical channel (-1.3%) and a more marked negative trend in the online channel (estimated at -6.8%).

In this scenario, the Retail area remained stable (+0.1%) and continued to outperform the market; as a result, Mondadori Retail’s market share stood at 12.8% (+0.5% compared with the first quarter of the previous year) thanks to the contribution of direct stores and franchising, as well as a good performance in the online channel.

In the first quarter of FY 2025, the Retail area recorded total revenues (book and non-book) of € 47.1 million, an increase of € 1.7 million (+3.7%) compared to the previous year.

The organic revenue growth (excluding Star Shop’s retail business revenues) of 1.5% (€ +0.7 million) would have been even more significant at 3.8% without the negative impact (of approximately € 1 million in Q1 2025) resulting from the temporary closure of the new Rizzoli bookstore in Milan, which reopened to the public on 9 May after renovation work following the new concession granted by Milan City Council.

Adjusted EBITDA amounted to € 2.3 million, essentially stable compared to the same quarter of the previous year. This result confirms a progression and constant improvement in performance, which has been going on for several years, and was achieved despite the negative impact (amounting to € 0.25 million) resulting from the temporary closure of the Rizzoli Milan bookstore, mentioned above.

MEDIA AREA

In Q1 2025, revenue in the Media area amounted to € 33.6 million, and posted an increase of 5% compared with the same period of the previous year, stemming from the strong growth (+19%) in the Digital component, which more than offset the structural downturn of the component linked to traditional activities.

Adjusted EBITDA came to € 5.4 million, showing growth of approximately 72% compared with the previous year, mainly due to the print segment.

OUTLOOK FOR THE YEAR

The economic and financial figures for the first quarter of the year were in line with the relevant forecasts, which estimated an overall weakness in the book market for the entire first half of the year compared to the previous year.

Therefore, the Group believes that it can confirm the guidance disclosed previously for FY 2025, which reflects the expectation of a recovery in the market environment during the year and a more marked improvement in the Group’s performance.

Income Statement

• low single-digit revenue growth;
• low single-digit growth in Adjusted EBITDA and therefore stable margins at around 17%, despite the increase in some cost components, thanks to targeted pricing policies on the book product as well as continuous efficiency gains affecting all business areas.

Cash Flow and Net Financial Position

• The Group is expected to confirm its significant cash generation capacity, which, in terms of Ordinary Cash Flow, is expected to be in the region of € 70 million. It should be noted that, with reference to the current year, due to the different scheduling of the publishing plan for the Trade Books area, which has seen the publication of the highest-selling titles concentrated in the first half of 2024 and the second half of 2025, respectively, the current year could experience a partial postponement of part of the receipts from the end of 2025 to the start of 2026;
• the Group’s Net Financial Debt (IFRS 16) is expected to come in, at end FY 2025, as 0x adjusted EBITDA (from 1.1x at end 2024), while the Net Financial Position excluding IFRS 16 is expected to improve to 0.5x Adjusted EBITDA (excl. IFRS 16).

2025-2027 PERFORMANCE SHARE PLAN: ASSIGNMENT OF RIGHTS

The Board of Directors, having heard the Remuneration Committee, resolved on the assignments to the beneficiaries of the rights relating to the 2025-2027 Performance Share Plan, established by resolution of the Shareholders’ Meeting of 16 April 2025.

The rights granted will be exercisable at the end of the three-year reference period, subject to the achievement of the performance targets underlying the Plan.

Information regarding the beneficiaries and the number of rights assigned are shown – by name, for the beneficiaries who are members of the Board of Directors, and in aggregate form for the other beneficiaries – in the table attached, prepared in compliance with Box 1, Schedule no. 7 of Annex 3A of the Issuer Regulation. The detailed terms and conditions of the Plan are set out in the Directors’ Explanatory Report to the Shareholders’ Meeting of 16 April 2025 and in the Information Document prepared pursuant to Article 84-bis, paragraph 1 of the Issuers’ Regulation, available on the website www.mondadorigroup.com Governance/Shareholders’ Meeting section and on the storage mechanism 1info (www.1info.it) to the contents of which reference should be made.

DETERMINATION OF SHARES ATTRIBUTABLE TO THE 2024 SHORT-TERM INCENTIVE PLAN (MBO)

The Board of Directors, having consulted with the Remuneration Committee, has – after verifying the achievement of the relevant individual and Group performance targets – determined the number of Mondadori shares attributable to the beneficiaries of the Short-Term Incentive Plan (MBO) for the year 2024, established by resolution of the Shareholders’ Meeting of 24 April 2024.

In particular, the Plan envisages a voluntary mechanism for the conversion into Mondadori shares of a percentage component equal to 15% or 30% of the Variable Remuneration (MBO) accrued in connection with FY 2024, as well as the disbursement of an additional “bonus” component in shares, equal to the number of shares resulting from the conversion.

In accordance with the rules of the Plan, the actual allocation to the beneficiaries of the total share component will take place in May 2027, following a 24-month deferral period from the vesting date of the 2024 MBO.
The detailed terms and conditions of the 2024 Short-Term Incentive Plan (MBO) are set out in the Directors’ Explanatory Report to the Shareholders’ Meeting of 24 April 2024 and in the Information Document prepared pursuant to Article 84-bis, paragraph 1 of the Issuers’ Regulation, available on the website www.mondadorigroup.com Governance/Shareholders’ Meeting section and on the storage mechanism 1info (www.1info.it) to the contents of which reference should be made.
Information regarding the beneficiaries and the number of Mondadori rights attributable to them are shown – by name, for the beneficiaries who are members of the Board of Directors, and in aggregate form for the other beneficiaries – in the table attached, prepared in compliance with Box 1, Schedule no. 7 of Annex 3A of the Issuer Regulation.

The Interim Management Statement at 31 March 2025 is made available by today through the authorised storage mechanism 1Info (www.1Info.it), on the website www.mondadorigroup.com (Investors section) and at the registered office.

The presentation of the results at 31 March 2025, approved today by the Board of Directors, is available on www.1info.it and on www.gruppomondadori.it (Investors section). A Q&A session will be held in conference call mode at 3.30 p.m. for the financial community, attended by the CEO of the Mondadori Group, Antonio Porro, and the CFO, Alessandro Franzosi. Journalists will be able to follow the meeting in listening mode only, by connecting to the following phone number +39.02.8020927 or via web at: https://hditalia.choruscall.com/?calltype=2&info=company

The Financial Reporting Manager – Alessandro Franzosi – hereby declares, pursuant to Article 154 bis, paragraph 2, of the Consolidated Finance Law, that the accounting information contained herein corresponds to the Company’s records, books and accounting entries.

Annexes (in the complete pdf):

1. Consolidated Statements of Financial Position
2. Consolidated Income Statement
3. Group cash flow
4. Glossary of terms and alternative performance measures used
5. Information pursuant to Schedule 7 of Annex 3a to CONSOB Regulation no. 11971/1999 – Remuneration plans based on financial instruments: 2025-2027 Performance Share Plan
6. Information pursuant to Schedule 7 of Annex 3a to CONSOB Regulation no. 11971/1999 – Remuneration plans based on financial instruments: 2024 Incentive Plan MBO

^[1] Source: GfK, March 2025

A carbonara can express more than a recipe: it can communicate tradition and quality, as well as innovation, contemporary taste and brand choices. This is exactly whatTulip has done. This Danish brand, which boasts over a century of experience in meat processing, turned to AdKaora, the MarTech agency of the Mondadori Group, for a digital advertising campaign tailor-made to celebrate the latest edition of Carbonara Day.

A tailor-made format for an impactful experience

Goal: to communicate the two variants of its diced pancetta – sweet and smoked – in an engaging way through an immersive experience that speaks to the audience, combining brand storytelling, design and performance.

The heart of the campaign, running from 1 to 13 April, was a fully customised rich media format designed by AdKaora Creative Studio. The creativity took the form of a Product Carousel, designed to highlight the two variants of Pancetta Tulip through simple and engaging navigation.

The format, designed to stimulate user engagement and ensure complete product discovery, integrated high-impact visual elements and immediate call-to-actions, ensuring high visibility and memorability, while encouraging interaction to drive qualified user traffic to the site.

“The campaign created for Tulip best expresses our understanding of shared value: a tailor-made project, creativity built for the right channel and distribution capable of reaching the most receptive audience at the ideal time. What makes the difference is our Creative Studio, which allows us to develop truly tailor-made advertising formats in a very short time to market, designed to deliver fluid, engaging experiences that are perfectly integrated into the user journey. This combination of content, context and innovation yields concrete and lasting results,” commented Davide Tran, MarTech Director at Mondadori Media.

The power of distribution: valuable content in valuable contexts

The campaign found its ideal home in the AdKaora Value Network, a publishing ecosystem that today brings together 159 publishers and over 1,900 web domains and AMPs, reaching millions of passionate users in brand-safe and relevant environments. Thanks to the quality and vertical nature of the contexts on offer, Tulip conveyed its message through the main food properties, reaching highly profiled audiences

“The collaboration with AdKaora is a perfect fit in our multi-channel strategy, which integrates high-performance digital activities with a strong in-store presence. We developed a project that enhanced the product’s distinctiveness in qualified digital environments, generating not only excellent results in terms of engagement and conversions, but also a high and authentic level of attention from the public. Today, attention is a key indicator for measuring the real effectiveness of campaigns and confirms the solidity of our integrated approach, geared towards building value for the brand,” comments Daniele Moggia, Trade Marketing & Business Development Manager at Tulip Italia.

The natural integration of the advertising format within users’ digital habits, coupled with the strength of the tailor-made creativity developed by the AdKaora Creative Studio, led to excellent results: an engagement rate of 4.4% and a CTR of 2.8%, clear signs of genuine and spontaneous interest from the audience.

To coincide with the NYCxDesign Festival (15-21 May 2025), INTERNI is presenting an international issue and bringing to the Big Apple the second edition of Big Italy New York: a circuit of events conceived, curated and organised by the magazine edited by Gilda Bojardi, in partnership with NYCxDesign, ICFF (International Contemporary Furniture Faire) and ITA (Italian Trade Agency) that will take place from 13 to 21 May.

The May issue of INTERNI, published in English/Italian, contains a 30-page dossier dedicated to the events featuring the more than 50 showrooms, flagship stores and single-brand stores taking part in the initiative and showcasing the excellence of Italian Design around the world, along the NoMad route via Madison to SoHo.

The magazine also discuss thevirtuous relations that historically link Italy to New York – and more generally the US – through places, projects and personalities that in recent decades have shaped a history of cultural reciprocity between the two countries. Notable figures include Gaetano Pesce and the couple Lella and Massimo Vignelli. The fact that Americans know and appreciate Italian design is largely thanks to these Italian masterswho moved to New York. Other Italian designers chose to settle overseas where they succeeded in establishing their professional expertise. Two notable current figures include the architect and urban planner Carlo Ratti, director of the Senseable City Lab at the MIT in Boston, who this month is inaugurating the 19th International Architecture Exhibition of the Venice Biennale, of which he is curator, and Giorgia Lupi, an award-winning information designer and partner of the interdisciplinary design studio Pentagram, who designed the visual identity of the XXIV Milan Triennale.

New York City’s skyline is represented in the magazine through a selection of projects ranging from social housing to exclusive residences, offices and event spaces, resulting from targeted urban regeneration efforts. Leading names in international architecture are behind these projects, from Steven Holl to Daniel Libeskind, Bonetti/Kozerski, Gabellini Sheppard, LOT-EK, SOM, Tihany Design and Fuller/Overby. And the distinction of a strong linguistic identity, strikingly interweaving themes of historical memory, contemporary design, material experimentation, environmental sustainability and an unmistakable touch of Made in Italy.

Events

Big Italy New York will be inaugurated on Wednesday 14 May at 6 p.m. at ITA’s headquarters (33 E 67th St, New York) with a special meeting that will revolve around the project Casa Italiana x Italy on Madison, curated and conceived by Paola Navone (Studio Otto), who directs a narrative that interweaves entrepreneurship, craftsmanship and design. After greetings from Erica di Giovancarlo (director of ITA New York) and Gilda Bojardi (director of INTERNI), the talk entitled Where Design Meets History will begin. This will involve a form of cultural sparring between Paola Navone, a panel of international interior designers, including Duccio Grassi, Yabu Pushelberg, Enrico Bonetti, and Gabriele Chiave, and Italian entrepreneurs Rossella Bisazza, Giulio Cappellini, Bendis Ronchetti Illulian, and Daniele Busca/Scavolini USA.. An open exchange of visions and skills that conveys the image of an Italian House that can enhance tradition by projecting it into the contemporary. Decorated in the colours of the flag, the house is brought to life at ICE through objects united not only by chromatic harmony, but by a shared intent: to improve the quality of daily life through design.

This will continue on Friday 16 May with the ICFF Night Out, a series of widespread events and presentations focusing on design, culture and innovation. Finally, on Sunday 18 May at 12 noon at the ICFF headquarters at the Javits Center (429 11th Ave), the INTERNI Cre-Action Big Italy in New York debate will be held with Francesca Portesine, SOM (Skidmore, Owings & Merrill), in dialogue with Massimo Iosa Ghini. Two design visions compared, two different paths, but with a common goal: to create spaces and objects that improve people’s lives. From the concept to the choice of materials, every design gesture aims to improve the quality of inhabiting the world. Architecture, design and art become tools for reading the present and imagining new perspectives, working on different scales and contexts: from building to exhibiting, promoting and reinterpreting.

May’s edition of INTERNI will also enjoy special distribution in the most iconic showrooms and flagship stores on the NoMad, Madison Avenue and Soho circuit; inside ICFF; in New York City’s leading design studios, major schools of design and architecture, at Rizzoli Bookstore and in a select number of book and magazine stores.

GialloZafferano is bringing to TuttoFood – the prestigious B2B trade fair dedicated to the agrofood ecosystem – the successful formula that has made it the most popular food media brand among Italians: the pleasure of cooking together and the ability to communicate.

The tenth edition of TuttoFood, hosted by Fiere di Parma for the first time, is welcoming 4,700 companies in over 150,000 square metres spread over 10 stands, as well as thousands of professional visitors and top buyers from all over the world. GialloZafferano, a reference point for Italian cuisine – one in two Italians cooks with its recipes – is the media partner of the 2025 edition.

During the four days of the fair (5-8 May, Rho Fiera Milano), the GialloZafferano Lounge will host entrepreneurs, chefs, creators and opinion makers. In addition to the preparation of dishes and tastings that combine innovation and tradition, there will be discussions about ways to showcase cuisine in Italy and around the world, as well as opportunities for development in the dynamic agrifood market.

GialloZafferano Lounge with live kitchen

In the GialloZafferano Lounge, a 180 sq m stand in the centre of Corso Italia, the main street of TuttoFood 2025, every day begins with a coffee tasting followed by a showcooking session featuring chefs, GialloZafferano ambassadors and creators from the Zenzero Talent Agency, the agency that manages the best food creators in the Italian digital scene.

The heart of the GialloZafferano Lounge is the live kitchen where, every day, GialloZafferano resident chefs Sebastian Fitarau and Lulù Gargari, hosts Giovanni Castaldi and Manuel Saraceno, together with Chef Daniele Rossi, offer innovative ideas and suggestions in the kitchen, alternating with debates moderated by Federico Quaranta, one of the most authoritative voices in the food and wine world and in the media.

The program, which is packed with dishes and content, also addresses the theme of catering and hospitality with Rossella Cerea, general manager of Da Vittorio, and chefs Cesare Battisti of Ratanà, Raffaele Minghini and Sauro Ricci of Joia, Alessandro Pinton of Horto, Fabio Pisani of Il Luogo Aimo e Nadia, and Giovanni Ricciardella of Cascina Vittoria.

Finally, a business perspective is brought to the Lounge thanks to contributions from entrepreneurs and managers such as Anna Bardon, brand & digital marketing senior manager cheese – Gruppo Lactalis, Amanda Biasi, marketing manager – Rummo, Antimo Caputo CEO – Mulino Caputo, and Andrea Santagata, managing director of the Digital and MarTech area of ​​Mondadori Media.

Commenting on the occasion, Andrea Santagata remarks: “We are delighted to present the  GialloZafferano content and network in the physical setting of TuttoFood. With 50 guests including important chefs, content creators, entrepreneurs and managers of food companies, the GialloZafferano Lounge becomes a reference point for the guests of the Fair. We hope that these four days of discussion will shed even more light on the need for the media and companies to innovate and communicate more effectively against a backdrop full of critical issues, as well as opportunities for the Italian food sector: foreign markets, in particular the United States, the use of artificial intelligence, and new consumption habits.”

The GialloZafferano Lounge will also be animated with showcooking activities and tastings featuring Mulino Caputo flours, a selection of Leffe beers, Urbani truffle products and the aroma of Verzì coffee. The partnership activities have been developed together with Brand On Solutions, a project area of Mediamond.

GZ Lab and Italians’ well-being at the table

In the rich programme of meetings and showcooking sessions, a central role is dedicated to a discussion of the ways in which Italians’ consumption is changing, particularly the concept of well-being at the table. New data will be presented by GZ Lab, the first digital food observatory in Italy created with scientific support from the Sylla research institute, which, thanks to the GialloZafferano community, explains how Italians’ cooking habits and priorities are changing.

Here is a preview of some figures: 27% of Italians have increased the number of times they eat at home compared to last year. Moreover, as many as 98% of Italians associate the concept of healthy eating with home-cooked meals: this makes it possible to combine health, taste and high-quality ingredients, which, according to 39.5% of respondents, should ideally be locally sourced.
For 62%, well-being is also about having enough time to cook; ‘meal prep’, i.e. planning and preparing weekly meals in advance, is increasingly popular, with 58% of respondents practising it, and a further 25% interested in trying it out.
The recipe for eating well is a balance between health and taste (rating 8.9/10), which, according to 65% of respondents, is achieved by using fresh, seasonal ingredients

GialloZafferanois the leading food media brand in Italy: on the web, 1 in 2 Italians cooks with GialloZafferano, which reaches 23 million people every month (Comscore incremental reach, March 2025). With a fanbase of 72 million followers, it tops the world’s food media brand ranking on social media (source: Shareablee-Comscore and social insights). Offering recipes that are always easy to make and accessible to everyone, it is available to people at any time of day on all channels: from the web to social media, apps, smart devices, magazines, books and local events.

To celebrate the centenary of the public opening of the first planetarium, which took place on May 7 1925 at the Deutsches Museum in Munich, Focus, the Mondadori Group’s flagship popular science and entertainment brand, is organising a special event in collaboration with the Italian Association of Planetaria (PLANit) and Città della Scienza in Naples, which will be held at the Città della Scienza planetarium in Campania’s capital on Wednesday 7 May starting at 6.30 pm.

The event, which is part of a series of initiatives organised by planetariums around the world, will involve Roberto Ragazzoni, President of the National Institute for Astrophysics (INAF), who, following institutional greetings from the President of Città della Scienza, Riccardo Villari, will give a talk entitled “Immense skies and infinite skies”, focusing on the immense skies of planetariums and the infinite skies that astronomers observe from the tops of the most remote mountains on Earth and from space. This will be followed by a speech by Dario Tiveron, President of PLANit, who will emphasise the importance of planetariums for education and outreach.

“The collaboration with PLANit to celebrate the centenary of planetariums was an extraordinary opportunity for Focus, which we enthusiastically embraced,” continues Gian Mattia Bazzoli, director of Focus. “Planetariums perform a fundamental work of popularising science in a widespread, in-depth and often hidden way that enriches our cultural fabric, stimulates scientific curiosity from a young age and democratises access to astronomical knowledge through unique immersive experiences, all of which deserves our support. This is the reason why we consider it a privilege to have been able to contribute to the production of the Italian version of the 100 Years of Eternity video. Being hosted for the first time in the Città della Scienza planetarium and in the beautiful city of Naples, where we had never organised any initiatives until now, makes this occasion even more special and significant.”

“For 100 years, planetariums have been a bridge between science, culture, art and imagination, places where the wonders of the universe meet audiences of all ages,” explains Dario Tiveron, president of PLANit. “This event is a celebration of their fundamental role in our society, further underlined by the recent acceptance by the Treccani Institute of the term ‘planetarista’ (planetarist), which finally recognises the identity of those who work in planetarium domes, combining extensive and cross-cutting skills.”

The evening will also include a screening of the film 100 Years of Eternity, a 35-minute production created by Tobias Wiethoff and the Bochum planetarium on behalf of GdP (Society of German-speaking Planetariums) specifically for the planetariums’ centenary.

The Naples event is part of a broader collaboration set up between Focus and PLANit to mark the centenary, which includes, in addition to Focus’s contribution to acquiring the licence and creating the Italian version of the video – which has therefore been made available free of charge to all PLANit member planetariums – the presence of the Italian Association of Planetaria at the next Focus Live, which will be held from 7 to 9 November at the National Museum of Science and Technology in Milan, featuring an inflatable planetarium for the three days of the festival.

Starting at 8 pm, outside the planetarium, it will also be possible to observe the sky (weather permitting) thanks to the telescopes of theNeapolitan Astrophile Union.

The Mondadori Bookstore in Lecco now reveals itself to the public with newly renovated spaces, ready to return to being a place dedicated to all lovers of the world of books and entertainment.

“The Cattaneo Stationery and Bookstore in Lecco has always been a point of reference for the area since the 1930s. Since 2007 it has become a Mondadori Bookstore and has just been refurbished to meet customers’ needs even more. For us, advice and closeness to the reader are fundamental, and therefore we will maintain our soul as booksellers in the most traditional sense of the term,” explains the owner Cattaneo affiliated with Mondadori Store.

The new Mondadori Bookstore extends over an area of 270 square metres with a catalogue of over 16,000 titles, from great classics to bestsellers, including fiction, various non-fiction, and international books and of course local texts. Particular attention is given to younger readers with the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most curious stories and the Just Comics section dedicated to the phenomenon of manga and comics. Moreover, the children and young adults section will be followed with particular dedication through the involvement of schools with the “Students in the bookstore” project and with drawing courses. To expand the store’s offerings, there are also areas dedicated to #BookTokfor the new generations of readers. Finally, the stationery section plays a very important role as it offers everything needed for school, graphic arts and work; from gifts for children to professional and even luxury products like Mont Blanc.

The Mondadori Bookstore in Lecco is also available to readers online: customers can be updated through the   Instagram  and Facebook pages. Moreover, they can get in touch with the bookstore through the digital services of Mondadoristore.it to check the availability of a book, order it, pick it up in-store or have it shipped to their home, choosing from a catalogue of over 1 million titles. The bookstore also offers all customers order services via phone.

The new Mondadori Bookstore is part of the continuous renewal and development plan of Mondadori Store, the largest network of bookstores in Italy, with over 500 points of sale spread from large cities to smaller centres. A cultural presence active throughout Italy, online with the e-commerce site Mondadoristore.it and the book club formula, through an offering that combines books – always at the centre – with entertainment experiences, events, and multichannel services, reaching over 20 million customers each year.

MONDADORI BOOKSTORE
Via Roma 52, 23900, Lecco
Opening hours: Mon – Sat 9.30 am – 12.30 pm / 2.30 pm – 7.30 pm, Sun 10 am – 12.30 pm / 3 pm – 7 pm
Tel: 0341-286323
Email: libreria@cattaneolecco.it
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Exceeding expectations for INTERNI CRE-ACTION at FuoriSalone 2025, which offered the design community projects with a strong emphasis on research, sustainability and the future.

From 7 to 17 April, the event devised and coordinated by the magazine of the Mondadori Group managed by Gilda Bojardi was the most followed of Design Week, with extraordinary numbers in terms of participation and audience. In fact, 475,000 people visited the University of Milan, the Strettone of the Pinacoteca di Brera, the Botanical Garden, and the Audi House of Progress at Portrait Milano. For the third consecutive year, there has also been great success at the two satellite locations: Eataly Milano Smeraldo and De Castillia 23 of Urban Up | Unipol.

This edition of the exhibition proposed a reflection on the theme of CRE-ACTION, through a large event that manifested as a choral and widespread exhibition in the city, conceived as a laboratory of ideas, a place of discussion, where creativity became a synthesis between creation and action. At the same time, it brought to light the deeper meanings of the project and highlighted how Architecture, Design and Art are increasingly connected disciplines in constant dialogue with Ecology, Economy, Botany, Climate Change and Philosophy.

“During FuoriSalone, Milan becomes a great cultural and productive hub to carry out projects that cannot be carried out elsewhere,” explains Gilda Bojardi. “Once again this year, the city has transformed into a design gym for architects, designers, and creatives from all over the globe, who found the opportunity to compare their visions and to contaminate their knowledge, in a common effort to build a more beautiful and sustainable world.”

With the contribution of two co-producers (Audi and the Italian Pavilion for Expo 2025 Osaka) and in collaboration with companies and institutions, INTERNI called over 50 famous and young designers and architects from 10 countries around the world and several artists, to explore how design and architecture can translate the present, using both concrete and metaphorical materials with the aim of highlighting the role of the project as a means of expressing identity and individual representation. For the exhibition, installations, micro-architectures, and macro-objects were created, all site-specific that – along with conferences, talks, live performances and showcases – created a varied mosaic of styles and visions, but also moments of discussion, attracting thousands of people. Among them were also many Italian and foreign journalists who gave INTERNI CRE-ACTION exceptional media coverage – from national newspapers to radios and televisions, to specialised press, to widely circulated publications – as well as ensuring a continuous presence on the main social and web channels.

The exhibition of INTERNI therefore confirms itself as the symbolic event of FuoriSalone, founded in 1990 at the initiative of Gilda Bojardi, the magazine’s director. At the foundation of this success is the high level of design and cultural quality of the installations, the brands involved, known at both Italian and international levels, as well as the smaller realities, which have also been able to convey content of great value. This exceptional response, both in terms of audience and media visibility, therefore testifies to the absolute leadership of INTERNI in the professional living segment and in the communication of the design system.

Thanks to co-producers Audi with DRIFT and Italian Pavilion for Expo 2025 Osaka, as well as all the companies, designers, and architects who participated: Philippe Starck with ABS GROUP, Marco Balich with Pasquale Bruni, Chen Yaoguang with Kuka Home, BIG – João Albuquerque with Roca, One Works – Francesco Vitetta with Atlas Concorde, Mapei, Ricci, Celia Centonze for GO! 2025 European Capital of Culture and PromoTurismo FVG, AMDL Circle – Michele De Lucchi with Rubner Haus, Annabel Karim Kassar with Annaka, M. Alvisi and J. Kirimoto with Corepla, Francesco Librizzi with Dameda, Piero Lissoni with Sanlorenzo, MAD – Ma Yansong and Andrea D’Antrassi with Amazon, Simone Micheli with Be Up, Pangea – Colombine Jubert and Laëtitia Rouge with Fidenza Village, ZHA – Michele Pasca di Magliano with A.A.T.C. and Co. and Carpenterie Pezzetti, Marco Piva with Saint-Gobain, Bruno Simões and Lorenza Brandão for ApexBrasil, SOM with Artemide, M.Design – Wu Bin with Empire, Antonio Mastrorilli with Disney+, Beko Design Studio with Whirlpool – Beko Europe, Salvatore Colasanto with IUAD, Christian Grande with Besenzoni, Dainelli Studio with B.I.CI / Status Contract, Gruppo Bonomi Pattini, Silvio De Ponte with Espositiva, Idealverde, Living Surfaces – Claudio Uberti, Ludovica Diligu with Labo.Art, Pablo Dorigo Degan and Genny Canton with MCZ Group, Dario Ghibaudo with Galleria Deambrogi, Federica Marangoni with cle contemporary, Marco Merendi & Diego Vencato with Gypsum, Simona Ottieri with Ronald McDonald Foundation Italy, Claudio Larcher and Astorre Collective with NABA with ASU, David Lopez Quincoces and Francesco Meda with HD Surface, Glauco Ramazzotti and Livia Balossini with Danilo Ramazzotti for NovaBell, Argentine Republic with Argentine Design, Marco Nereo Rotelli with Ever in Art and Elital, Viruta Lab with Tile of Spain, Elisa Bizzotto with Quarella, Elena Salmistraro with Eataly, Felice Limosani with Urban Up | Unipol.

A Mondadori Store bookstore is about to arrive in the town centre of Massafra (TA): the Bookstore will be inaugurated on 22 April at 6.30 pm, offering the public a new space devoted to the world of books and entertainment.

Italy’s largest network of bookstores is therefore providing the country with an interactive meeting point and a true cultural stronghold with the aim of spreading culture and promoting reading.

“The Massafra shop is our first bookstore. We decided to embrace the world of books because we believe that culture, especially books, are a timeless tool to increase everyone’s cultural knowledge,” comments Mondadori Store franchisee Eliseo Erario. “We want to turn this bookstore into an outstanding cultural and educational centre, providing the Massafra community and neighbouring towns with an excellent service,” Erario concludes.

The new Mondadori Bookstore covers an area of 100 square metres with a catalogue of more than 10,000 titles, ranging from the great classics to best sellers, including fiction, non-fiction and international books. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most intriguing stories, and the Just Comics department dedicated to manga and comics. The bookstore also offers dedicated #BookTok areas for the new generation of readers, as well as stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Massafra also serves readers online: customers can be updated via the Instagram and Facebook pages. They will also be able to get in touch with the bookstore through the Mondadoristore.it digital services to check a book’s availability, order it, pick it up in store or have it sent to their home, choosing from a catalogue of over 1 million titles. The bookstore also offers telephone ordering services to all customers.

The new Mondadori Bookstore is part of the ongoing renewal and development plan launched by Mondadori Store, the most extensive network of bookstores in Italy, with more than 500 sales outlets distributed across cities and towns. This cultural stronghold is active throughout the country, online with the Mondadoristore.it e-commerce site and book club formula, with an offer that combines books — which are always the focus — with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Italia 28, 74016, Massafra (TA)
Opening hours: Mon – Sat 9 am – 1 pm 4.30 pm – 8.30 pm
Tel: 099 5932559
E-mail: mondadoribookstoremassafra@gmail.com
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