2025

HUB Scuola, the teaching platform of the Mondadori Group publishers Mondadori Education, Rizzoli Education and D Scuola, together with Fondazione Leonardo ETS, have announced a new collaboration to promote STEM education (Science, Technology, Engineering and Mathematics). The aim is to inspire curiosity in students and help them develop the key skills needed to face the challenges of the future.

The project, A scuola di STEM (STEM at School), created by Fondazione Leonardo ETS and available for students and teachers on HUB Scuola, offers two series of 30 online video lessons. Each is designed to support teachers in the classroom and engage students from primary to upper secondary school.

Topics covered

The lessons explore some of today’s most important themes for understanding the present and imagining the future. It begins with an introduction to the world of STEM, then move on to global issues such as sustainability and climate change. Other topics include the new frontiers of urban mobility and aerospace, as well as emerging technologies, from innovative materials to cybersecurity. There are also lessons dedicated to robotics and its applications, quantum physics, artificial intelligence and space exploration. The programme ends with a focus on the professions of the future, giving students a clear picture of the opportunities that await them.

A story told by expert voices

The project brings together a team of science communicators and education experts, able to make even the most complex topics engaging and easy to understand:

• Sofia Porta, actress and voice artist, for primary school;
• Ilaria Iacoviello, Head of Education at Fondazione Leonardo, and Antonio Santamato, journalist at Fondazione Leonardo, for lower secondary school;
• Marina Geymonat, Head of the Artificial Intelligence Lab at Leonardo, for upper secondary school.

A shared commitment

The A scuola di STEM project was created through collaboration between the educational publishers Mondadori Education, Rizzoli Education and D Scuola – via the HUB Scuola platform – and Fondazione Leonardo ETS, which developed the lessons using an innovative, interdisciplinary and accessible approach. At the heart of the initiative is a shared belief: that promoting a culture of STEM from the earliest years of school is essential to give all pupils the tools they need to understand the world around them and to build their future with awareness and confidence.

The Leonardo ETS Foundation (www.fondazioneleonardo.com) works to promote the cultural growth of civil society through science, industry and technology. Founded in 2018 to mark the seventieth anniversary of Leonardo S.p.A., Fondazione Leonardo ETS has been a third-sector organisation since January 2024. As a non-profit entity, it pursues civic, solidarity-based and socially beneficial goals through activities that promote scientific and technological knowledge.

HUB Scuola (www.hubscuola.it) is the digital learning platform of Mondadori Education, Rizzoli Education and D Scuola. It provides teachers and students with access to digital textbooks, supplementary content and tools to support teaching and learning. The three educational publishers of the Mondadori Group, offer a complete range of educational materials for all levels of schooling. From primary to lower and upper secondary education, and through to university. Their offering is further enriched by educational programmes on cross-cutting themes such as inclusion, guidance, STEM, civic education, the environment and digital citizenship.

Scoops, stories and emotions that have become a mirror of Italian ways of life and culture. This year, Chi marks a major milestone: thirty years of iconic covers, powerful stories and exclusive interviews that have captured the imagination of millions of readers, making Chi the most widely read people magazine in Italy.

Founded in 1995, Chi quickly stood out on the publishing scene thanks to a unique formula that, for the first time in Italy, brought the wider public closer to the private lives of their most beloved personalities: from TV stars to politicians, from sporting champions to leading entrepreneurs, as well as prominent figures from the worlds of fashion and culture.

Over its first 30 years, Chi has chronicled the world of celebrities, revealing countless behind-the-scenes details of their lives, while also addressing major social and cultural issues. Through the stories of its leading figures, the magazine has brought into Italian homes important topics such as AIDS, anorexia, body positivity in fashion and LGBTQ+ rights, as well as reporting on emergencies like the Emilia-Romagna floods of 2023.

The celebration of Chi’s 30th anniversary also reaffirms the strength of an editorial formula that continues to renew itself day by day, always with an eye on the future: not only through the magazine itself, but also through numerous initiatives and the ongoing development of digital and social channels, the beating heart of an integrated system able to reach audiences across generations.

“The thirty years of Chi are also thirty years of my life,” said Alfonso Signorini, editorial director of Chi. “I’ve been there since its very first day: for me it’s like a son, it’s family. I’m proud to see how it has grown: it has never lost its sparkle, its curiosity, its sharp reading of reality. And above all, something I care about deeply, it has always shown respect for people. For Chi, as for me, it is people who matter more than personalities. And the affection that surrounded us the other evening is proof that we have chosen the right path.”

“Over these thirty years, Chi has been a faithful mirror of Italian society and its culture. Through its distinctive style, authoritative yet light, Chi has managed to cover all the major issues of Italian current affairs, from politics to social questions, with particular attention to inclusion and to every aspect of society, not only those connected with the world of entertainment,” said Massimo Borgnis, editor-in-chief of Chi. “If one wished to take stock of Italian society from 1995 to the present day, Chi could serve as a valuable encyclopaedia, narrating and explaining how the community, both Italian and international, has evolved. With its gaze firmly set on the future and always in step with the times, Chi has built a strong integrated system across print and social platforms, through which it speaks to all generations, including the youngest.”

The Gala Evening

To celebrate this important anniversary, Chi hosted an unforgettable gala at Milan’s Teatro Manzoni, attended by more than 700 guests, including many personalities who have shaped the brand’s history.

The evening was a journey through time, revisiting anecdotes and behind-the-scenes stories: from the most famous interviews to the most exclusive photo shoots, and celebrating the personalities who have marked the magazine’s past and present, helping to make it internationally renowned.

Many guests took part in an exclusive talk hosted by Alfonso Signorini. Among them were: Gerry Scotti, Simona Ventura, Amadeus and Giovanna Civitillo, Nicoletta Mantovani, Valeria Marini, Federica Panicucci, Elisabetta Gregoraci, Cristiano Malgioglio, Antonella Ferrari, Giulia Salemi, Samira Lui, Tommaso Zorzi and Pierpaolo Pretelli together with Massimo Borgnis, editor-in-chief of Chi, and Silvana Giacobini, who was at the helm of the magazine in 1995.

The evening was further enriched by contributions and live appearances from many other friends of the magazine, including Fiorello, Stefano De Martino and Milly Carlucci.

Numerous other well-known figures from the star system also attended, among them were:  Federica Pellegrini, Elenoire Casalegno, Orietta Berti, Massimo Boldi, Iva Zanicchi, Paola Barale, Benedetta Parodi, Pamela Prati, Adriana Volpe, Helena Prestes and Javier Martinez, Riccardo Montolivo, Michela Brambilla, Cecilia Capriotti, Elena Barolo, Eva Grimaldi, Emanuela Folliero, Massimo Giletti, Ernst Knam, Francesca Pascale, Enzo Miccio, Ida Di Filippo, Gianluca Torre, Roberto Valbuzzi, Beatrice Luzzi, Davide Silvestri, Gianluigi Nuzzi, Francesco Vecchi, Giuseppe Brindisi and Francesca Manzini.

The gala’s special guest was Matteo Bocelli, the internationally renowned Italian artist, who gave the audience an extraordinary and moving musical performance.

Throughout the evening, exclusive content shared on Chi’s Instagram profile, followed by almost 900,000 users, allowed audiences to experience the most significant moments of the gala live through dedicated stories and reels. The website chimagazine.co.uk also marked the anniversary with interviews and multimedia reports designed to engage readers and offer a privileged look behind the scenes of the star system.

The event concluded with two spectacular cascades of Comte de Montaigne champagne, including a customised Mathusalem bottle created for Chi’s 30th anniversary and signed by the guests, along with a signature cake made exclusively for Chi by Da Vittorio in collaboration with chocolate designer Davide Comaschi, world pastry and chocolate champion. To make the guests’ experience even more special, an exclusive beauty gift was created in collaboration with Dr. Kleēin Cosmetics, along with an elegant rose by Eurotarget.

***

Comte De Montaigne – Heart, authenticity and bon vivre. These are the true hallmarks of Comte de Montaigne, Cuvée de Champagne de Prestige, which has brought the finest bubbles of authentic Champagne to Italy. The Champagne is imported from the Côte des Bar – the Maison’s home region in the Aube – dating back to the 13th century during the Crusades. These premium-quality cuvées, full of character, are crafted in harmony with nature’s rhythms through a 55-month vinification process.

Eurotarget S.p.A -An innovative dealership that puts the customer before the car. Eurotarget offers fully personalised, 360-degree guidance, recognising that every client has unique needs. There are no limits on brands or models: new, nearly-new, km0 and used. No brand restrictions, no stock limits, no boundaries.

Dr.Kleēin Cosmetics – Advanced Skin Therapy is an Italian brand with a clear mission: to bring innovation and quality to the world of dermocosmetics. Its goal is to develop high-performance skincare solutions by combining rigorous scientific methodology, cutting-edge technology and carefully selected ingredients.

ENIF Academy is Naples-based make-up academy dedicated to training the next generation of industry professionals. With a meticulously designed curriculum and a teaching staff of 15 highly experienced professionals, the academy provides comprehensive training that equips students to make a real impact in the workplace.

Davide Comaschi, world champion of pastry and chocolate, currently collaborating with the Da Vittorio group to create innovative pastry and chocolate offerings. The fine dining restaurant of the Cerea family in Brusaporto (BG) will celebrate its 60th anniversary next year. “Our guiding principle is simple: excellence and the highest quality ingredients. The Cerea family – siblings Chicco, Bobo, Rossella and Francesco, together with their mother Bruna – remains at the heart of the business. Even as a family-run group, they constantly strive for the very best, innovating while honouring the rich tradition of Italian cuisine and pastry,” said Davide Comaschi.

Mondadori Retail presents the new e-commerce site Mondadoristore.it. The platform, featuring a refreshed design, improved performance, and a significantly enhanced user experience, marks an important step in the digital innovation and development strategy of the Mondadori Group company, which manages the largest bookstore network in Italy.

The new technological platform adopted by Mondadori Retail, powered by SAP Commerce and developed in collaboration with Accenture, offers customers a seamless shopping experience with personalized services.

“With our new website, we are bringing book lovers a completely new digital experience: simple, intuitive, and fast,” says Carmine Perna, CEO of Mondadori Retail. “It has been 25 years since Mondadoristore.it was created, and day after day we continue to advance our omnichannel vision, one that places readers and their relationship with bookstores at the centre, seamlessly integrating the physical and digital worlds to serve an ever-wider and more informed audience. “In this way, Mondadori Retail reinforces its commitment to making culture more accessible and to highlighting the value of bookstores, establishing itself as a point of reference in the digital space as well. Our ecosystem combines innovation with proximity, technology with human connection. A project made possible thanks to the collaboration with outstanding partners and the excellent work of the Mondadori Group’s Retail and IT teams,” Perna adds.

In the coming months, Mondadori Retail’s omnichannel development strategy will continue, with the primary goal of further strengthening the integration between the online shopping experience at Mondadoristore.it and the offering of its extensive network of physical bookstores.

What’s New

The new Mondadoristore.it website has been completely redesigned with a mobile-first approach, featuring an innovative, user-friendly design that ensures smooth navigation, faster loading times, and optimized content across all devices. A clear, accessible interface allows users to explore the catalog quickly and with ease.

The entire purchasing process can now be completed in just a few clicks: from fast social login, to choosing a preferred bookshop as a collection point, to tracking a delivery, all in a few simple steps. Thanks to the integration between e-commerce and the physical bookshop network, customers can select a book, pay online and collect their order at any of the 500+ Mondadori Store locations.

The site also introduces a revamped events hub, making it easy to explore the calendar of presentations, author meetings and book signings organised throughout Italy. Users can filter events by author, title or bookshop, keeping up to date with cultural events nearby or following their favourite writers.

With the new wishlist feature, users can create and share virtual libraries, both for themselves and to inspire friends and family, helping to fuel the passion for reading in a more social and participatory way.

Partners

The creation of the new Mondadoristore.it was made possible thanks to the collaboration with SAP, the technology partner providing the SAP Commerce Cloud platform, and Accenture, which acted as system integrator and managed the technical implementation of Mondadori Retail’s new e-commerce system.

“Every customer interaction is an opportunity to build loyalty and drive growth. Companies that prioritise customer experience stand out through seamless, high-quality interactions that foster lasting connections,” commented Carla Masperi, CEO of SAP Italy. The project developed with Mondadori Retail goes precisely in this direction, in line with the technological strategy launched by the Mondadori Group. The feature-rich, innovative and scalable SAP Commerce Cloud solution further strengthens our collaboration,” Masperi concluded.

“We are proud to support Mondadori Retail as a technology partner in the digital transformation of Mondadoristore.it,” added Alessandro Riva, Digital Media Lead at Accenture Italy. “We contributed to the development of an innovative, modular and flexible e-commerce platform capable of offering an immersive, personalised and omnichannel shopping experience, seamlessly integrated with both the physical and digital ecosystem. It was a complex challenge that we approached with enthusiasm, drawing on the specialised skills of our media team and the creativity, innovation and technology of Accenture Song to deliver a product designed to make a difference,” Riva concluded.

The launch of the new website will be supported by a dedicated digital and social media campaign highlighting the platform’s new services.

Once again this year, INTERNI is participating in Press Cafés organised as part of CERSAIE 2025 in Bologna (22–26 September), the international exhibition of ceramics for architecture and bathroom furnishings. For the occasion, the interiors and contemporary design magazine by Mondadori Group will be presenting the meeting IN CERAMICS. Spaces, projects, visions, which will feature Marco Piva, cofounder of Studio Marco Piva, Davide Viganò, Project Director of Park Associati, and Mario Bisson, Associate Professor at POLIMI, POLI.design.

Flexibility, beauty, and well-being will be the key themes of this narrative dedicated to a future IN CERAMICS. During a conversation with INTERNI journalist Patrizia Catalano, the guests will discuss how architecture in the contemporary world is marked by versatility and constantly interacts between tradition and innovation. The rediscovery of certain practices and timeless materials perfectly suited to today’s lifestyles is rejuvenating the architectural debate, overcoming concepts of the modern and postmodern eras in favour of a timeless temporality — making today permanent. Ceramics may be the most high-performance material of our times, an ideal covering for various surfaces, from public and residential interiors to the ventilated facades of urban buildings. The material has multiple variants. It can be decorative, starting with the wonderful examples of Mediterranean ceramics ideal for large surfaces, with options for large formats, or innovative, with three-dimensional textures or hygienic properties to sanitise environments.

IN CERAMICS. Spaces, projects, visions will be held on Tuesday, 23 September, at 12 noon at Press Cafés (Media Area – Mall 29–30). Gilda Bojardi, director of the INTERNI system, will open the event.

The meeting can also be followed live on the CERSAIE website.

INTERNI

A monthly magazine with a distribution of 50,000 copies, INTERNI began publication in 1954 as the first Italian periodical dedicated to interior decoration and is now a premier tool for communication in contemporary Italian and international design, and essential for design professionals and enthusiasts. The year 2024 marked its first seventy years, during which it participated in the fantastic and eventful history of Italian furniture and furnishings. It has closely followed the growth expressed by design through the intuition and work of brilliant cultural figures, architects, and designers, as well as capable and courageous entrepreneurs. In the early 1990s, the monthly magazine joined Mondadori Group, the leading Italian publishing group. Over time, under the direction of Gilda Bojardi, it has developed a range of parallel publications, transforming the magazine from elite media to mass media. INTERNI activities also include the ideation and coordination of events and exhibitions, organised to foster interaction between designers, producers, and distributors. FuoriSalone, a renowned urban event that enlivens the city of Milan during the week of Salone del Mobile, was created by INTERNI in 1990. The 30^th edition was celebrated in 2021 with the publication of Volume XXX-Y 30 years of FuoriSalone | 1990–2020 Milan Design Stories (Electa). Following the launch of INTERNI publications in China (2015), international editions are scheduled for expansion. INTERNI is the communication partner of the Italy Pavilion at Expo 2025 Osaka | The Ideal City.

The fourth edition of MypersonalTrainer Days has been confirmed as a great success. The event, which sold out in just a few hours, covered the entire Arco della Pace, doubling the space over 2024 with lots of activities, workouts, medical consultations, and educational talks, all free and open to the public. The initiative was organized by MypersonalTrainer, a Mondadori Group media brand and leader in health and well-being that boasts a monthly web and social reach of 13 million and 6.6 million followers on social media.

Many champions were present, from Massimiliano Rosolino to Tania Cagnotto, Diego Gastaldi, and fitness gurus Jill Cooper, Jairo Junior, Laura Crugnola, Nicolò Famiglietti, and Silvia Fascians from the Power Talent Agency roster, along with many others. There was also a spectacular mini tournament with the participation of well-known football talents, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

This year, MypersonalTrainer Days received support from the Municipality of Milan, which sponsored the event with the participation of Martina Riva, Councillor for Sport, Tourism, and Youth Policies.

Record Results for the Initiative
In just two days, MypersonalTrainer Days welcomed over 20,000 participants, breaking last year’s record. The great success of events in the area was accompanied by excellent results on all MypersonalTrainer Days digital channels, which have recorded a total of 40 million contacts to date. These steadily growing numbers have once again set a record. Added to this, there is also an extraordinary media impact, thanks to coverage across all media. TV, local and national press, radio, and digital media followed us closely.

This achievement is the result of continuous storytelling, with posts, articles, stories, and interviews created exclusively by the MypersonalTrainer editorial, social, and video team. This result is clearly due to the very rich schedule of activities.

New events that enchanted the public
There was a great public response on the padel court, created in collaboration with Italian Padel Club and Italy Padel Tour Bombeer for the first time at MypersonalTrainer Days, which also hosted the ‘Sfida le Football Legends’ tournament. The event featured Bobo Vieri, Alessandro Matri, and Nicola Amoruso, who interacted with fans at an exclusive meet-and-greet.

Furthermore, the MYPT Cross The Park with Jairo Junior ended with a flash mob that saw thousands of participants create a beating heart. The AntiGravity^® Fitness Area was also very popular, with its 12 suspended red hammocks and therapeutic yoga by Sayonara Motta, designed for profound wellbeing of the mind and body. Finally, other activities included Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity, which won over the public for the first time in Milan with MypersonalTrainer.

Event partners
The area dedicated to partners, who continue to believe in the project and join us in support year after year, was also very successful. The experiential corners were crowded with participants who had the opportunity to test products representing our core business (wellness, fitness, and sports), as well as food and beverage, automotive, and beauty products. It is important to develop initiatives specifically designed for each partner based on their unique communication needs, while integrating both offline and online editorial formats. The result is an engaging and memorable experience for users and visitors in line with the Wellness (R)evolution concept.
This year, MypersonalTrainer Days had an excellent advertising response, with the participation of 24 brand partners. The event was held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies joined as brand partners: Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, GOLD COLLAGEN®, Maalox Digestion RAPID, Melagold^® Ponti, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Italy Padel Tour Bombeer, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

Set-up and logistics were handled by Area62.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January–June 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Music, cinema, television, series, sport, food, kids and a nonstop schedule of activities for all ages: this is Il Festival dello Spettacolo, the first event in Italy and Europe completely dedicated to the different forms of entertainment, which will start on 24 October in Milan.

Based on an idea by TV Sorrisi e Canzoni, the reference brand in the world of entertainment, the Festival is an entirely original initiative. From 24 to 26 October 2025, at Superstudio Plus on Via Tortona, three days immersed in film and television premieres, showcases, concerts, talk, meet & greets, masterclasses and workshops will last from 10 am to late evening.

‘The Festival stems from an idea inspired by our daily work,’ says Aldo Vitali, Director of TV Sorrisi e Canzoni. ‘In fact, Sorrisi has always served as a bridge between readers and the most beloved artists. And it also aims to talk about entertainment through not only what is seen but also what is not seen: behind-the-scenes activities. The three days of the Festival and related celebrations put into practice what our brand does through the magazine, website and social media. It brings our community closer to figures in entertainment, tells how events are created and allows people to experience something unique firsthand, putting the audience at centre stage through exclusive meetings and shows,’ says Vitali.

Il Festival dello Spettacolo is designed to interest and involve everyone: families, children, Gen Z, music, TV, cinema, sports enthusiasts and industry professionals.

SIAE — the Italian Society of Authors and Publishers — and Ticketmaster — the official ticketing platform of the Festival — are partners in this great project involving all major broadcasters in TV, cinema, streaming platforms and music.

Radio 105 will also be participating as the official radio channel of the Festival.

ARTISTS AT THE FESTIVAL
Every day, Il Festival dello Spettacolo will offer a continuous schedule of events with the public’s most beloved artists and characters. From today to the start of the event, they will be joining the event programme.

Many names have already enthusiastically confirmed their presence, starting with Carlo Conti, Artistic Director and conductor of the Sanremo Music Festival. Artists from the small screen include Francesca Chillemi, Antonella Clerici, Gabriele Corsi, Paolo Del Debbio, Francesca Fagnani, Katia Follesa, Max Giusti, Michelle Hunziker, Pino Insegno, Marco Liorni, Gianluigi Nuzzi, Gerry Scotti, Simona Ventura, the cast of ‘Bake Off Italia – Dolci in forno’ and ‘Casa a prima vista’, the actors of ‘Cuori 3’ and ‘Un posto al sole’, as well as Salvatore Esposito, the beloved star of ‘Gomorra – La Serie’ and ‘Piedone’, and Elia Nuzzolo and Matteo Giuggioli, actors in the highly anticipated series ‘Nord Sud Ovest Est. La leggendaria storia degli 883’. Those from the world of cinema include Aldo, Giovanni e Giacomo, Diego Abatantuono and Virginia Raffaele, as well as Stefano Accorsi, Diana Del Bufalo, Marco Giallini. For music lovers Alpha, Orietta Berti, Cristiano Malgioglio, Sarah Toscano will be appearing. Big names on the web include Benedetta Rossi. Stars of the stage include Roberto Bolle, from the Teatro alla Scala in Milan and principal dancer at the American Ballet Theatre in New York, and from sport, the presenters of ‘Calciomercato L’Originale’: Bonan, Fayna and Di Marzio. Those from the food world will include the beloved faces of Food Network: Giusi Battaglia, Ruben Bondì and Roberto Valbuzzi, as well as chefs and creators of Zenzero Talent Agency: Rosy Chin, Daniele Rossi, Dany Resconi, Lulù Gargari and Lucake. Finally, for the little ones the darling of all children, Carolina Benvenga, will be participating.

New artists and guests will be announced every week at the Festival.

CONCERTS WITH GREAT ARTISTS
Starting at 9 pm, Il Festival dello Spettacolo will light up with music at a must-see concert on each evening of the event. Prominent names in Italian music will take turns on stage with their hits, in unique performances exclusively for the Festival audience.

FESTIVAL VENUE
Il Festival dello Spettacolo will take place at Superstudio Plus, on Via Tortona 27 in Milan. This 10,000-m² area entirely dedicated to the event will have specific areas for each aspect of the world of entertainment:

• a main stage with 1,800 seats, where talks, conferences, live podcasts, music showcases and television exclusives will alternate throughout the day. In the evening, it will become a concert venue hosting great Italian musical artists for the three evenings of the Festival;
• cinema and live stream areas, which will host large screenings of preview films, interviews with casts and talks with artists;
• a sport area, for watching live sports and commentaries and meeting the most popular athletes;
• a music club, with live performances and exclusive meetings with the artists in the new urban music scene. This space, dedicated to Gen Z, will host performances by rising stars who are already very popular with young people. The music area will also be the stage for the Vertical Music Contest award ceremony, a multimedia project designed to give emerging artists the opportunity to present unreleased songs through vertical videos, the social network format;
• the food area will be full of masterclasses, classrooms and showcooking with the most popular chefs and talent in food;
• a kids area will be dedicated to little ones with workshops, creative activities and shows to entertain younger audiences;
• a meet & greet area, where fans will be able to interact with their idols live for meetings and signings, as well as a workshop with courses and training in cinema and television, with lessons in screenwriting, acting, directing, film and television production presented by representatives from the largest Italian film and television companies.

TV Sorrisi e Canzoni will be present at Il Festival dello Spettacolo with Casa Sorrisi, where the editorial staff will comment on the most salient moments of the event and update followers in real time through numerous social media and digital content.

TICKETS
Access Il Festival dello Spettacolo by purchasing tickets on the Ticketmaster website, the world’s leading ticket seller for live events and only official ticketing partner of the event.

Admission is subject to a fee, with free admission for children up to 3 years old and reduced ticket prices up to 8 years. Different types of tickets will be available (daily and nightclub for concerts). For the launch of the Festival, you can already buy tickets with an Early Bird offer: a ‘three-day’ subscription at a discounted price so you don’t miss any event scheduled from 10 am to 7 pm during the three days of the Festival (offer valid until 31 August 2025).

Tickets for evening concerts will be available for purchase separately.

The new website is now online www.ilfestivaldellospettacolo.it. Visit it for all the news related to the event, see the updated list of guests, discover the Festival map and, as soon as it is available, consult the final programme to book your place for all the events on the schedule.

TV Sorrisi e Canzoni is a brand by the Mondadori Group, a reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April 25) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) due to a multichannel system ranging from the magazine to the website and social media, up to events and related products.

✻✻✻✻

Radio 105. Proud to be Different. Owned by the RadioMediaset Group — the top national radio group in terms of listenership, which also includes Virgin Radio, R101, Radio Monte Carlo and Radio Subasio — Radio 105 is the channel of reference for young audiences. The channel’s strengths rely on presenting the best music and protecting the territory, from the 105 Summer Festival tour to concerts by the most popular artists to exclusive experiences for listeners. This is because Radio 105 is called to blend its listeners’ interests through participation in the most targeted events.

SIAE is a nonprofit collective that protects the creative work of 116,000 authors and publishers in music, cinema, theatre, radio, TV and online works, opera and ballet, literary works and figurative arts registered with the Society, collecting and distributing to them proceeds deriving from the use of the works. Founded in 1882 in Milan by an assembly of writers, musicians, playwrights and publishers, including Giuseppe Verdi, Giosuè Carducci, Francesco De Sanctis and Edmondo De Amicis, the Italian Society of Authors and Publishers has protected and enhanced creativity and intellectual works for 143 years. Today it is the sixth-largest copyright collection society in the world.

Superstudio Plus, located in the heart of Milan’s Tortona District, is the symbolic space for Superstudio Events. This is where Milan Design Week began and for 25 years, major design, fashion and cultural events have followed one another in this 10,000 m² venue, a mandatory stop for international brands and audiences. A leading brand in events in Milan, Superstudio Events hosts over 200 events and more than 800,000 visitors every year at its 4 venues, for a total area of more than 33,000 m². Events include conventions and congresses, fashion shows, fairs and gala dinners.

Ticketmaster is the world’s leading ticket seller for live events, handling over 500 million transactions per year in more than 39 countries. With exclusive partnerships with thousands of venues, artists, sports leagues, art and theatre tours, it brings unparalleled live experiences to millions of fans at the biggest events around the world. It is part of Live Nation Entertainment. All scheduled appointments and activities can be found on the website, ticketmaster.it.

Following the success of previous editions, MypersonalTrainer Days returns on 13 and 14 September. The initiative is organised by MypersonalTrainer, a Mondadori Group media brand and leader in health and wellness, a point of reference for 13 million unique users per month and 6.6 million followers on social networks. The event is sponsored by the Municipality of Milan and will cover the entire area around Arco della Pace in double the space — 10,000 square metres — of the last edition, with free workouts, medical consultations, and educational talks open to the public.

Martina Riva, Councillor for Sport, Tourism and Youth Policies for the Municipality of Milan, Daniela Cerrato, CMO of Mondadori Media, and sports journalist Monica Bertini will open the two-day event on Saturday, 13 September.

‘Today, attention to physical and mental well-being is indispensable. With MypersonalTrainer Days now in its fourth edition, we as a publisher are proud to respond to this need with a widespread approach: from digital platforms to social media, up to this event, which is now an important occasion for the city community and beyond. Our ongoing collaboration with the Municipality of Milan and support from the many brand partners that have accompanied us for years allow us to offer a unique experience that expands the boundaries of wellness, explores innovative areas, and attracts an ever-widening community through live contact in the area,’ says Daniela Cerrato.

This year’s fourth edition comes with the claim Wellness (R)evolution, symbolising the evolution of wellness as represented by MypersonalTrainer.

An array of famous names will follow one after another, from swimming champion Massimiliano Rosolino to Italy’s greatest diver, Tania Cagnotto, from Paralympic athlete Diego Gastaldi to fitness gurus such as Jill Cooper and Jairo Junior, Nicolò Famiglietti and Silvia Fascians from Power Talent Agency and MYPT Crew, and many more.

For the first time, the 2025 edition will have lots of opportunities for padel, giving everyone the chance to train through a collaboration with Italian Padel. With the Italian Padel Club format in partnership with the Italy Padel Tour, the association is staging a spectacular mini tournament, ‘Sfida le Football Legends’, which, after various stops around Italy, will reach the Arco della Pace in Milan at MypersonalTrainer Days. Many well-known football faces will be appearing, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

Another activity to practise or watch is the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme blends various disciplines such as dance, Pilates, acrobatics, calisthenics, and yoga, with benefits for spinal decompression. With its suspended hammocks, AntiGravity^® Fitness works against gravity, helping to tone, stretch and realign the body, improving posture, flexibility, balance and coordination and relaxing the nervous system. Ever-popular yoga sessions, engaging Silent Fitness experiences and workouts inspired by today’s hottest disciplines will take place on the fitness stage. These include Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity for the first time in Milan; therapeutic yoga, designed for profound wellbeing of the body and mind; and Spinext, an innovative functional practice that improves mobility and posture.

The following talks and experiences are proving to be very popular: nutritionist and biologist Laura Crugnola, from Power Talent Agency and MYPT Crew, will talk about nutrition and trends, dermatologist Ines Mordente will talk about Longevity Skincare Revolution, Jill Cooper will talk to the audience about menopause, and Marilia Valenza will talk about the importance of caring for our skin with a young workout for the face.

Participants will be able to enjoy the green lung in the heart of Milan and on Saturday at 2 p.m., they can take part in MYPT Cross the Park, a unique initiative guided by Jairo Junior combining functional training, cardio fitness, and socialising in characteristic urban spaces. Francesco Giardina, the official speaker of MypersonalTrainer Days, will be joined by Chiara Tortorella, a Radio 101 speaker who will also take the stage as a LILT representative to mention the Pigiama Run initiative, which will be held in Milan on 26 September.

On Saturday at 5 p.m., Il grande libro di MypersonalTrainer (The Great Book of MypersonalTrainer) will be presented. Published by Sperling & Kupfer, it is available in bookshops and online stores starting on 9 September. With this volume, MypersonalTrainer offers readers a selection of tips, insights, and useful pointers for embarking on a conscious path to wellness. The book will be presented by Daniela Cerrato, CMO of Mondadori Media, with trainer Nicolò Famiglietti and Riccardo Borgacci, a nutritional specialist, dietician and sport scientist. Journalist Angelica Amodei will be moderating.

The day will end at 6:15 p.m. with a Zumba Party and apericena in collaboration with Parmigiano Reggiano.

For this edition, the technology will also be enhanced with a LED wall (550 cm x 300 cm) near the main stage, which will project cross shots taken from two drones flying over the area to create spectacular and immersive experiences.

Event Partners
MypersonalTrainer Days had an excellent advertising response this year with 40% growth over 2024 and the participation of 24 brand partners. The event is held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies have joined as brand partners — not only industries in wellness, fitness, sport, and beauty, but also companies in the food and beverage, automotive, and lifestyle sectors. For the occasion, they will meet the public in customised experiential corners to promote a new and broader concept of wellness.

Partners: Melagold^® Ponti, Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, Gold Collagen, Maalox Digestion RAPID, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

For MypersonalTrainer Days, a new multimedia advertising campaign was created: daily newspapers, DOOH with domination in strategic areas of Milan such as Parco Sempione and the M4 line, radio, magazines, social media, and the Internet. Set-up and logistics will be handled by Area62.

All activities are free of charge, but registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. Everyone registered for sports activities will receive a technical T-shirt and all active participants will receive a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January-May 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Narae, the romance webnovel app resulting from a collaboration between Mondadori Group and Bookrepublic, announces a partnership with the Italian Festival Romance, the primary national event dedicated to romance fiction.

The initiative involves the creation of a new webnovel romance series to collect stories by self-published Italian authors, selected by the Italian Festival Romance and its founder, Lidia Ottelli. The first titles will be published exclusively on Narae starting this month.

The collaboration also involves the joint organization of live and online events, with activities dedicated to the Festival community and special initiatives during the next edition of the event. This will be held on 27 September in Florence and Narae will be participating with exclusive content and experiences.

‘This partnership stems from a desire to join forces to give even more room to romance in Italy,’ says Marco Ferrario, CEO of Narae. ‘We are convinced that our collaboration with Italian Festival Romance will allow us to strengthen new authors and expand the genre through innovative tools and engaging reading formats such as webnovels.’

‘I am happy that Italian Festival Romance and Narae have chosen to collaborate,’ says Lidia Ottelli, founder of Italian Festival Romance. ‘Together we can offer new opportunities to Italian authors and strengthen the romance sector with original projects that meet the needs of today’s readers.’

Webboh reaches a historic milestone on WhatsApp, where the first Italian community dedicated to the younger generation has passed 1 million subscribers on its official channel. This success is expanding with a second channel, ‘Test & Quiz by Webboh’, dedicated to the brand’s more playful content, with games, tests and quizzes ‘to fight boredom’, with nearly 100,000 subscribers less than a month after its launch.

Since its creation in 2019, Webboh is present on all of Gen Z’s most popular platforms, reaching 1.9 million followers on Instagram and 1.8 million on TikTok, with 100% growth in YouTube video views in one year. In June, it recorded a web and social reach of over 6 million with an increase of 35% compared to the previous month (Comscore data June 2025).

NEW FORMATS
Using a direct, authentic language, Webboh reports daily on current affairs with a close look at the creators, trends and lifestyle events enlivening social media, while also raising its audience’s awareness about value-related issues. The relevance and originality of the content result from a participatory, bottom-up editorial model that actively involves the community at every stage of the creative process, making each topic relevant to the interests, language and experiences of Gen Z.

To continue interacting with its audience, Webboh recently launched a long format on YouTube that is enjoying considerable success: La Macchina della Verità (The Lie Detector)
This is a real interrogation in the studio, with a real lie detector, led by the face of Webboh, Arianna Madonna. The format — whose claim is ‘A polygraph, lots of questions and an expert to find out whether or not the guest is telling the truth’ — has proved to be a real success since its launch. Each video records an average of 150,000 views on YouTube alone. Ten episodes featuring Gen Z’s most popular characters and creators — Viola Silvi, Giulia Bizzarri, Alice Mordenti, Valerio Mazzei, Mura, Nicole Micoli, Domenico Esposito, Alberto Tozzi, Sofia De Rose, Vittoria Lazzari — are already online, with a total of 15 million views across all channels.

A new format is also coming soon: ‘Specchio Riflesso’ (Mirror Reflection) is a beauty format where creators tell their stories in front of a mirror while talking about make-up tips and tricks.

Webboh’s new formats, created as editorial projects, also offer brands the opportunity to interact directly with Gen Z through original and participatory content.

WEBBOH LICENSING
In addition to the digital formats, Webboh is also strengthening its influence in the real world. The 2025/2026 agenda and the other BeYou school products (in the ‘Amazon bestsellers’ section of the related category) are back again this year, with an agenda, rucksack, pencil case and notebook produced under a licensing agreement with Giochi Preziosi, which entrusts Webboh with all BeYou communications.
New items for the 2026 season include the Epiphany stocking and Easter egg licenced with DLG Food (under the Più Buono brand name).

LIVE EVENTS AND STRATEGIC PARTNERSHIPS
Webboh ‘s presence also extends to live events, as shown by the numerous events that punctuated the first half of the year:

• Sanremo Festival 2025: for the third year running, Webboh involved its community in a unique experience with the ‘Webboh Van Studios’ in collaboration with Astra Make-Up.
• Webboh Awards 2025: the sixth edition of the event celebrated the most loved talents by Gen Z, registering 18 million online votes and culminating in an exclusive evening with the most famous stars sponsored by the hottest brands.
• A media partnership with Cornetto Battiti Live 2025: an exclusive backstage ‘Webboh room’ presented content with the likes of Alfa, Alessandra Amoroso and Baby K.

Since April, Webboh is also on RDSNEXT — the social web radio of RDS 100% Grandi Successi — with ‘Webboh Time’, the programme that brings the Webboh universe to the radio, presenting the world of creators, trends and lifestyle events animating social media.

WEBBOH LAB
Finally, the Webboh universe also includes Webboh Lab. Through a partnership with the Sylla Research Institute, it is the first online hub for research on Gen Z, a privileged vantage point for young people’s tastes, interests and expectations.

Webboh is the reference media outlet for Gen Z. Established in April 2019, it has been part of Mondadori Media since February 2023. It has a monthly web and social reach of more than 6 million (source: social incremental reach Comscore, June 2025) and a fanbase — among TikTok, Instagram, YouTube and WhatsApp — of 5 million followers (70% of whom are under 24). It is one of the top ten most influential Italian social media outlets, as well as the first in Generation Z targets for engagement and video views (source: Prima Comunicazione ‘Top Italian Media’ ranking conducted by Sensemakers).

Segrate, 5 August 2025 – Mondadori Store, the largest network of bookshops in Italy, is expanding in Campania by opening a new space dedicated to the world of books and entertainment in the Apollo shopping centre in Casapulla (CE).

The Mondadori Bookstore, which will be inaugurated tomorrow, is located in a key point of the city and aims to spread culture by creating an interactive meeting place for the entire community.

‘We are happy to be part of the Mondadori Store project and are ready to become a local point of reference for reading, thanks to a bookshop designed to offer a welcoming and engaging experience. Casapulla and the area deserve a custom space for book lovers of all ages: not just a shop but a place to live,’ says Raffaele Radice, Mondadori Store franchisee.

The new Mondadori Bookstore in Casapulla has a floor area of 90 square metres, with a catalogue of more than 10,000 titles ranging from the great classics to best sellers, including fiction, a variety of nonfiction, and both local and international volumes. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most intriguing stories, and the Just Comics department dedicated to manga and comics. The store offer also expands thanks to areas dedicated to #BookTok, for the new generation of readers, as well as stationery, gift cards and gift boxes.

The Mondadori Bookstore in Casapulla also serves readers online, with updates on the Instagram and Facebook pages. In addition, customers can also contact the bookstore through Mondadoristore.it digital services to check a book’s availability, order it, pick it up in store or have it sent to their home. The bookshop also accepts telephone orders from customers.

The new Mondadori Bookstore is part of the ongoing renewal and development plan launched by Mondadori Store, the most extensive network of bookstores in Italy, with more than 500 sales outlets distributed across cities and towns. A cultural organisation active nationwide, online with the Mondadoristore.it e-commerce site and book club, through an offering that combines books — the constant focus — with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Nazionale Appia, 5, 81020, Casapulla (CE)
Hours: Mon–Sat 9 am 8:30 pm Sun 10 am–8:30 pm
Tel: 0823 176 5274
E-mail: mondadoricasapulla@gmail.com
IG – FB