Mondadori has announced the creation of “Glaming srl.” A new company of the Group that will run online public gaming, in compliance with the official declaration published in the G.U.U.E. on 10 March 2011 S-48-079188.
The company, as previously communicated to the market on 7 April, is owned 70% by Mondadori and 30% by Fun Gaming.

The creation of Glaming is consistent with the development of the activities of Mondadori’s Digital area, run by general manager Vittorio Veltroni.

“Our mission is to provide an evolved offer of games and entertainment that is particularly focused on the user experience and aimed at the various targets and communities that are key to Mondadori’s editorial portfolio,” declared Massimo Biagi, general manager of Glaming.
“These are online games, the operation of which is regulated by the government body (the Amministrazione Autonoma dei Monopoli di Stato, or AAMS) responsible for the sector. We will therefore make available to our clients, on a completely secure and reliable platform, a range of games, including bingo, poker – in the tournament and cash form – and casino games,” concluded Biagi.

Mondadori is now included in the provisional list of companies deemed eligible for a licence to run online games, pursuant to Art. 24, para 11, from a) to f), of Law N°88 of 7 July 2009.

Abbonamenti.it, the Mondadori internet platform for the management of subscriptions for all of the group’s magazines and other leading Italian titles is now available as an app for the iPad and Android.

From today, users of Abbonamenti.it can download the free app for the new mobile devices and download their favourite magazines, browsing through and reading each issue ahead of the newsstand publication and taking advantage of multimedia features such as video and photo galleries.

It is therefore a practical and effective way of having on you tablet device, at any time and anywhere, the best news, fashion, technology and business titles.

TV Sorrisi e Canzoni, Chi, Casaviva, Donna Moderna, Tu Style, Panorama, Grazia, Economy will be the first Mondadori titles to be available with the new app, but the list of magazines is growing continuously and is expected to cover the Group’s entire portfolio and third-party publishers.
The reading experience is highly intuitive and easy. Once you have accessed the reserved area, it is easy to navigate rapidly between the digital titles you have subscribed to and through the covers of the issues of the individual titles (the most recent and all the back issues).

In order to read the articles more closely, the following features are available:
intelligent zoom on the article being read,
preview of all the pages in the magazine,
interactive contents page for all the articles,
text search for topics,
bookmark the possibility of bookmarking to keep track of the most relevant sections or pages.

With the next release of the application, users will to able buy and manage the portfolio of subscriptions directly on their tablet device.

Donna Moderna, the women’s weekly edited by Patrizia Avoledo and Cipriana Dall’Orto, is changing and launching, with the edition on the newsstands from tomorrow, a new way of bringing fashion and beauty to its readers, making “ordinary” women, with all their good points and imperfections, the protagonists and part of the daily life of the magazine’s readers.

So, it’s goodbye to models on the cover: from tomorrow Donna Moderna will turn its lights on mothers, wives, working women and businesswomen, who best reflect the needs and emerging values of Italian women. Pleasant women, of all ages, origin and size will become the protagonists of the weekly’s fashion and beauty features. Students, career women, ordinary people – immortalized by top photographers, including Fabrizio Ferri, Gianpaolo Barbieri and Carole Bellaïche, will make it increasingly ‘possible’ to realize the dream of wearing a nice dress and posing for an exclusive feature on the latest beauty trends.

A radical change determined by the need to be ever closer to its readers, their expectations and providing a response to the growing demand for truth, even when the issue is fashion and beauty, as well as the emergence of new targets, the request for personalised contacts and the affirmation of a new pride in being a woman.

Every week a ‘real’ woman will appear on the magazine’s cover. Beginning tomorrow with three women, mothers and wives, but above all workers and business women, who have exceptionally accepted to pose for Donna Moderna: Antonella Rana, Olivia Toscani and Deborah Orlando.

To become one of the protagonists of forthcoming issues of the weekly, Donna Moderna is also launching online an open casting for “real” women across Italy: to take part it is possible to upload your photo and video on www.casting.DonnaModerna.com (from 30 June 2011).

“Donna Moderna is not giving up its mission: to make the lives of its readers easier, it will remain a ‘problem solving’ magazine, but, for this, we need to be able to respond to signals of change, which are increasingly rapid, in the lives of women. Grown up women, confident, demanding and keen to be protagonists,” declared Patrizia Avoledo and Cipriana Dall’Orto, the editor and co-editor of the weekly.

R101 is launching a new and original communication campaign, ‘on air’ from 21 June, based on the use of comic illustrations.
A choice that best expresses the concept of the radio station’s new claim “R101 FOREVER FUN”, non just an advertising slogan, but also a mission statement.

The emphasis is on fun, the radio’s true mission, which is underlined by the play on words, “forever fun, forever fan”, for those who join in and feel part of the community of listeners and fans of R101. In fact the station is characterized by an editorial line that is based on entertainment, light news, the promotion of new trends and, above all, irony, joyfulness and a haven from the problems of everyday life, increasingly sought also by the sort of adult target that R101 is aimed at.

“R101 is the first radio station to use a great cartoonist in a communication campaign and for the occasion it has engaged Giorgio Cavazzano, one of the biggest comic designers in Italy and also much appreciated abroad,” said Fabrizio Savorani, marketing director of Monradio. “In the future we would like to involve other well-know illustrators who, with their different styles, will enable us to explore the full range of emotions that R101 broadcasts. I also do not exclude the involvement of emerging artists who can interpret some of life’s more amusing moments,” concluded Savorani.

The campaign, which is being handled by the agency Tita, begins with the first project created by the cartoonist Giorgio Cavazzano, Italy’s most celebrated Disney author, whose first story was published in Topolino in 1967 – and described by many as a “genius of drawing and page composition”: his unmistakable style is dynamic, gentle as well as agile, hyper active and architecturally altered.
The creativity involved, which raises an smile and amuses precisely as the radio does with its audience, will involve three subjects: a series of situations have been imagined that are paradoxical, problematic and potentially “dramatic” and which, thanks to the music of R101 are transformed into a celebration. From which comes the baseline, closely linked to the images: “Everything goes better with the right radio”.
R101 has decided to focus specifically on newspapers, with extensive planning on both national and local titles to effectively promote the brand.
The campaign is the third step of a communication plan that was launched in May in magazines, to enhance the programme “Molto Personale” by Marco Balestri, and continued in April on YouTube with the first sit-com for digital media “La carica quotidiana”. The common thread of the entire R101 communication strategy is humour, lightness and a carefree approach.
The creativity was developed by Annamaria Santoro, art director, and Andrea Masciullo, copywriter.

TeleNav (NASDAQ: TNAV), one of the largest global wireless location-based services providers, and the Mondadori Group, the largest Italian publisher of books, magazines and advertising, today announced the launch of Panorama Drive, a new GPS navigation service for the iPhone. Panorama Drive carries the same brand name as Panorama Magazine, one of Italy’s most prominent weekly magazines and a publication owned by Mondadori. The service is available immediately on the iTunes App store for €3.99 per week and is the only Italian GPS navigation app for the iPhone that can be purchased through a weekly subscription. However Mondadori offers a one-month trial promotion period to allow users to
download the app for free and let them familiarize and appreciate all the features of it for an entire month at no charge.

Panorama Drive is similar to personal GPS devices or in-car GPS navigation systems, but is conveniently available directly on the iPhone. Features include:

• Full-color 3D moving maps with voice and on-screen turn-by-turn driving directions – Just like an in-car navigation system, the 3D maps turn, move and stop along with the driver, while also displaying a realistic image of the streets the driver is approaching and passing. While driving, users get up-to-the minute voice and on-screen guidance, including street names, and will automatically be re-routed if a turn is missed. Navigation can be provided in either landscape or portrait mode.

• Automatic map updates – Users never have to worry about updating new map information or having to pay for map updates. This is included for customers automatically and at no additional charge.

• iPod integration – Customers can listen to music while they receive directions from Panorama Drive. In addition, enhanced iPod controls offer the ability to search through songs, artists, etc.from within the app.

• Shake to Go – For quick and easy directions to their home address, users simply shake their iPhone while using Panorama Drive and the service will launch the route.

• Business Listings/Ratings and Reviews – Users can look up more than five million businesses and services, including ATMs, restaurants, hotels and petrol stations, and easily navigate to them with the click of a button. Panorama Drive also includes business reviews and ratings so that before users head to a restaurant or make a reservation at a hotel, they can see how it was rated and reviewed by other people.

• Speed Limit Display and Alerts/Speed Cameras – The service includes speed limit information and provides visual and audio alerts if the limit is exceeded. Panorama Drive will also alert drivers when they are nearing a speed camera.

• Customizable route options – Users can customize their route types by choosing to avoid toll roads, using pedestrian mode for navigation while walking or setting the map display colors to a “nighttime” mode for easier viewing at night.

• Pedestrian mode – Users can use Panorama Drive for their iPhone to navigate European cities such as Rome, Milan, Paris and more on foot.

“The system developed by TeleNav offers such a wide range of services with such an immediate and user-friendly interface that we had no doubts about the choice of partner for the launch of this new application for our Panorama brand,” declared Roberto Sicardi, Head of Properties of Mondadori Digital. “With Panorama Drive iPhone users will be able to use a new sat nav system that uses the very latest technology and is guaranteed by a highly prestigious brand,” Sicardi concluded.

“Partnering with Mondadori provides TeleNav with an opportunity to share our application with iPhone customers across Italy while leveraging the strength of the Panorama brand,” said Ian Tredgett, director of business development for TeleNav’s European operations. “We are thrilled to partner with Mondadori and look forward to working with them to promote this service with their readers across the country.”

Panorama Drive is available in Italian and includes maps and business listings for 24 Western European countries.

Mondadori will open the calendar of events planned for Pitti Uomo #80 with Next3Dreams, an event realised in collaboration with Pitti Immagine.
This evening, at 8 pm, in the suggestive surroundings of the Stazione Leopolda, will see a 3D fashion show featuring protagonists from leading Italian and international fashion companies: a virtual catwalk where the collections are presented with reference to the sensorial stimuli that inspired them.

Next 3Dreams will be presented by Angelo Sajeva, chairman and managing director of Mondadori Pubblicità. Also participating at the event will be the chairman of Pitti Immagine, Gaetano Marzotto, and the managing director, Raffaello Napoleone along with the management of the Florence-based body.
Also present will be Stefano De Alessandri, general manager of the Mondadori Group’s Magazines, Italy area and editors of the company’s titles Vera Montanari (Grazia, Grazia Uomo and Flair), Giorgio Mulè (Panorama and Panorama Economy), Emanuele Farneti (Panorama Icon) and Luigi Grella (Men’s Health).

“We began these activities with Pitti in 2008 organising occasions where the editors of our titles aimed at a male target could meet with operators in the sector to talk about Italian style, made in Italy and its characteristics,” said Angelo Sajeva, chairman and managing director of Mondadori Pubblicità. “Since 2009 we have also been present at Pitti Uomo with the Appointment space, which since last January is in a prime position of unquestionable visibility in Piazzale delle Ghiaie, a signal of our increasingly strong and positive relationship with Pitti,” concluded Sajeva.

The event will involve 19 leading companies in male fashion on the Next 3Dreams virtual catwalk presenting their spring/summer 2011-2012 collections: All 4 one, ALV, Bagutta, Boglioli, Burlington, Brooksfield, Brosway, Carrel, Essenza, Fred Mello, GeoSpirit, H2O, Heavy Project, Lacoste, Mabrun, Marzullo Cravatte, Myths, Piero Guidi, VaBene.

The soundtrack for the evening will be provided by R101, which along with the presenters Tamy T. and Chiara Lorenzutti will ensure an even more enjoyable and entertaining atmosphere.
R101 has also given an opportunity for a listener to win a weekend for two in Florence and to take part in Next 3Dreams.

The Next 3Dreams evening will be followed online by Tgcom and on the air by R101, with interviews with the exponents of male fashion, the real protagonists of the event.
Grazia.it will provide exclusive backstage coverage of the shows, with video clips from behind the scenes of Next 3Dreams, available online from Tuesday 14 June.

From 14 to 17 June Mondadori will also be present inside the exhibition area of Pitti Uomo #80 with its Appointment space, located in the heart of the Fortezza da Basso, in Piazzale delle Ghiaie, where exclusive meetings with the protagonists of the fashion system will be organised.

Mondadori Appointment is a meeting place and offers an opportunity for dialogue and convergence of the interests of fashion and the products of the Mondadori Group: tomorrow Men’s Health will hold an aperitif for the magazine’s fashion clients present at Pitti and the monthly’s editorial staff, represented by the editor Luigi Grella and the fashion editor Paolo Lapicca.

Next 3Dreams has been realised with the collaboration of important partners, including the Regional Government of Sardinia, Dada Cucine, Disaronno and Asus, along with Skoda and Corradi, who supported the event last year as well.
The catering will be handled by Visconti Banqueting and the wine by the Sicilian wine producers of Cusumano.
The event is coordinated by the agency La Buccia. The sets at the Stazione Leopolda have been created by Cleaf and Omnidecor.

From next September the new publisher of Interni Russia will be ArtCom Media, to which Mondadori has entrusted the publication of the local edition of INTERNI, the magazine of interiors and contemporary design.

ArtCom Media, one of Russia’s most interesting publishing houses in the living and furnishing area, has a portfolio of titles that includes the local editions of international titles such as OBJEKT, EXTERIEURS DESIGN, GOLF DIGEST and SNC. ArtCom Media is also active online with the website www.russiandesignhub.ru, the country’s leading portal for design and architecture.

The new INTERNI Russia will be presented to the market during the “Moscow Design Week” to be held in Moscow in October at the same time as the “Saloni WorldWide Moscow”, the most anticipated furniture and design event in Eastern Europe.
The magazine will be published monthly and distributed through newsstands and on subscription with a print run of 60,000 copies.

A completely new DonnaModerna.com is now online, with a new design and with even more authoritative content geared increasingly to the users.
An authentic transformation for the Mondadori women’s web portal web which aims to further consolidate its leadership in the panorama of editorial sites aimed at women.

The renewal is exemplified by a more immediate approach that aims to enhance, with particular attention to the world of social media, the wealth of the editorial offer.
“It is a radical change, offering more content, a more evolved graphic look and a schedule that can be modified in real time on the basis of online trends,” declared Daniela Cerrato, head of DonnaModerna.com.
“In terms of numbers, a single figure is enough: a daily average of 213,270 unique users. A pool of users that places DonnaModerna.com in the top position among editorial sites for women and among the top ten in news, and achievement that, in our plans, is merely the starting point for continued development,” concluded Cerrato.

The web site of Donna Moderna – Italy’s leading women’s weekly – consequently confirms its role as the preferred choice also online for women to share experiences and where they can find every day the news and services they need to simplify their daily lives.

“With the new features introduced today we will enhance the possibilities for our clients,” claimed Davide Mondo, managing director of Mediamond. “For us, women users are a fundamental asset, particularly for the key role they play as drivers of consumer spending. And Mediamond once again confirms its position as the leader in this segment of the Italian web market,” concluded Mondo.

The content is organised in 12 thematic channels, with special attention to Beauty, Fashion, Mothers and Cooking produced by a team of web editors, and the News channel edited by the magazine’s editorial staff.
In order to meet the needs of an increasingly demanding audience with little time to spare, DonnaModerna.com offers a dynamic schedule that changes continuously during the day, with services, reviews and surveys. A team of web and social editors dedicated to keeping the site up to date will ensure that every day the most searched issues and subjects on the net will get adequate coverage using sophisticated tools that make it possible to immediately respond to the preferences and needs of users.

The site can also be rapidly and easily accessed in mobile on tablet devices, thanks to a shorter and essential home page and content that has been designed for multi-device use.
The new site also has additional space for video content and above all for interaction with social networks such as Facebook and Twitter. It will be possible for users to share, in real time, all of the content, from leading news stories to fashion tips and advice about beauty products and the best recipes.
Also more interactive, DonnaModerna.com has a variety of innovative and amusing widgets: from a slot machine for recipes to a box for quotations, a calorie counter and virtual make-up.
The community of users will play an even bigger role through comments, forums, blogs and groups that will be increasingly highlighted. The most popular user-generated content will consequently become an added value that will enhance the overall appeal of the site.

Mondadori has expanded its digital Virtual History series with a new iPad application: the Last Supper by Leonardo da Vinci.

The app has an innovative format, the key strength of the Virtual History products, that allows users to discover the secrets of works of art through a 360° journey, featuring 3D illustrations and, in the case of the Last Supper, the possibility to learn about a number of unknown elements about the masterpiece by the genius of the Italian renaissance.

Thanks to this new application it is possible to discover details about the painting technique used by the Tuscan master – the preparation of the plaster, the preparatory designs, the landscape, the gestures of the guests at the table – and to understand the background surrounding the invention of perspective, the core of the cultural revolution of the Renaissance.
The work is put into its historical context, which makes it possible to learn a great deal about fifteenth century Milan and the relationship that Leonardo da Vinci had with both the city itself and its governors.

But the Last Supper is above all famous for the mysteries that have always surrounded it and which have contributed to the worldwide renown of the work. An entire chapter of the app is dedicated to the “Mysteries of the Code”, with sections that compare the different theories that have been developed over the centuries.
Finally, a specific guided tour takes visitors through the history of the Last Supper post-Leonardo right up to the Pinin Brambilla restoration that, just a few decades ago, returned the masterpiece to its ancient glory.

“After the success of Virtual History – Rome, which won wide acclaim also in the USA, we are delighted to present a new app that will help users to appreciate the smallest details of a work of global cultural significance in an experience that combines learning, games and discovery,” declared Vittorio Veltroni, general manager of Mondadori Digital.
“Virtual History gives life to a new form of spreading knowledge and culture that is accessible to everyone: families, students, teachers, tourists and art lovers who will now be able to really get inside the mysteries of the Last Supper by Leonardo da Vinci, and to see the work with new eyes and in ways made possible by the use of innovative technologies,” concluded Veltroni.

As with the “Virtual History – Rome” app, Mondadori has worked together with Applix, using its proprietary “bubble viewer” technology, created and developed in Italy and patented in the USA, which enhances the sensors in tablet-type devices (accelerometer and compass) to create a new generation of illustrations in the form of a digital bubble. The use of this technology, which offers and “immersive” experience, transforms the iPad into a sort of telescope, allowing the user to explore a virtual world projected around people. The “Last Supper” is the second in the “Virtual History” series and is available from the Apple App Store, in Italian and English, at €7.99.

Mondadori and Vodafone Italia are launching the first digital newsstand for tablet devices: an authentic aggregator for digital magazines that will provide access to Italy’s best magazines and, with the Bol.it, to more than 110,000 ebooks.

Two markets with great potential side by side: the media industry, which in Italy, between digital and “physical” is worth around €21 billion (Source: PWC “Entertainment & Media Outlook in Italy) and a sector that is undergoing a profound transformation. At the same time, the mobile telecoms sector, currently worth about €21 billion (Source: Deutsche Bank), has been involved in the rapid spread of the most advanced communication services and devices, creating the conditions for the development of new ways of exploiting a vast array of content.

Mondadori and Vodafone, both market leaders, have combined their efforts to offer their customers and readers the most effective way of accessing paid content. The partnership opens the way to an innovative model in which digital editorial content will be made available on all kinds of device (tablets and smartphones), regardless of the operating system or technology.

With this agreement Mondadori and Vodafone will, from the beginning of June, open a digital newsstand with all of Italy’s leading magazines: from the start it will be possible to download for free, on devices running the Android operating system, six digital editions of Panorama, Panorama Economy and Grazia; other titles will be added from summer the weeklies Chi, Tv Sorrisi e Canzoni, Donna Moderna and Tu Style and the monthlies Cucina Moderna, Casaviva, Panoramauto and Pc Professionale.
And through an application for Bol.it – the Italian online bookstore with over 6 million products including books, CDs, DVDs, games and ebooks, Vodafone clients will also be able to access a catalogue of over 110,000 digital books, available at a 30% discount.

Vodafone Italia, which already since last summer has developed solutions to accompany the world of publishing towards a new business model for paid digital content, aims to be the best possible partner for digital media with its portfolio of products that is a model of excellent service with pre and post sales assistance and advice at all points of contact with the client and a network performance that makes them available always and everywhere.

Mondadori’s Digital area, which was created in September 2010 and is focused on the development of the publishing market through technology, is concentrating on the dual effort of creating new areas of business and the digital distribution of magazines, books and the Group’s other editorial products. In addition to its e-commerce and digital multimedia activities, the Digital area has recently added the development of applications for mobile devices.

“In a world in which cultural consumption is increasing and permeating the physical and digital lives of people, ensuring that access to content is easy and ubiquitous is part of the role of a publisher,” underlined Maurizio Costa, deputy chairman and chief executive of the Mondadori Group. “Increasing the value of what Mondadori can give to its customers/readers is at the heart of our development policies, and we are creating partnerships with telecom operators, device manufacturers and the leading internet brands precisely to ensure that customers can have access and buying opportunities everywhere. In this sense, the agreement with Vodafone is an important stage in the construction of our growth strategy,” Costa concluded.

“This agreement with Mondadori is a key element in our strategy,” stated Paolo Bertoluzzo, chief executive of Vodafone Italia, “because it is based on an open and horizontal model that allows us to offer, regardless of the type of device or operating system, not only digital newspapers, but also the widest range of magazines and ebooks. 2011 is the year of the tablet and the spread of these products will encourage the evolution of the business models of media companies. We want to facilitate this process by providing the best solutions in terms of connectivity, service, assistance and payment systems,” concluded Bertoluzzo.

The magazines available on the digital newsstand can be purchased easily and securely with telephone credit and a click, using one’s telephone number and password.
To make access to the digital newsstand and Bol.it simpler for customers, an application will be pre-installed on tables and available from “Vodafone Apps” where all applications of Vodafone and its partners (magazines, Bol.it, and newspapers) can be downloaded directly onto any device.