Media: Publishing brands

The iPhone app of Cucina No Problem, the magazine for fast and practical cooking, edited by Laura Maragliano, has reached 20,000 downloads just a month from the launch and has a range of content dedicated to Easter menus.

The Cucina No Problem app, which is available for free from the App Store with an initial offer of 100 recipes, every month allows users to renew their recipes thanks to the “in app purchase” system, with which, every month, special new packages are offered each featuring 30 recipes, which can be purchased directly through the app for just €1.59 each. The culinary specialities follow the main themes outlined every month in the print edition of the magazine which, according to the most recent Audipress data, recorded the highest growth in readers in its sector (+17% – 2011/III). The new recipes will expand the initial database and be permanently available to the user. Cookery enthusiasts can therefore enhance their cooking app with lots of new courses.

The application has been designed for all lovers of cooking who want to try out special, and simple, at the same time, recipes. The presentation of the recipes follows the same approach as the magazine and are divided into four categories:

– In half an hour
– Friends for dinner
– Great Classics
– Healthy but tasty

all accompanied by photos and information about calories, difficulty and preparation time.

To coincide with Easter, Cucina No Problem has decided to offer its users special packages inside the app for the festivities, as well as a selection of recipes entirely dedicated to chocolate! In addition, the application also includes a special section that is always available for vegetarians which, for this month only, can be downloaded for free.

With the Cucina No Problem app it is also possible to search for a recipe using the search function; to save “favourite” recipes for quick and easy access; and save time by using the “shopping list” function adding the necessary ingredients or making personal notes.

All that’s left is to set the “Timer” function and get into the kitchen to create your menu with the help of the Cucina No Problem app.

Tomorrow readers will discover from the newsstands the new Chi, a radically new product, not only in terms of content and look, but also in terms of style and the tone of voice that characterises the pages of the weekly.
The first and most marked distinctive element of the new magazine will come form the exclusive interviews with leading Italian and international stars conducted by the editor Alfonso Signorini.

“The new Chi,” explained Signorini, “is even more current, featuring the people beyond their celebrity and public profile and with a focus on trends and the evolution of our society and its personalities. And with an objective: that of giving the reader something to think about and to discuss. In short, a magazine to read and not just to flick through,” concluded Signorini.

Chi will have more background and a new point of view on stories about famous personalities through which it will also comment on current affairs.
Changes and innovations that will reinforce the weekly’s mission which has always been to inform and entertain the reader thanks to an authentic connection with the world of celebrities: a formula that has enabled Chi to become the top selling and most widely read women’s “people” magazine in Italy.

Among other new features will be the greater space devoted to fashion and beauty which has been completely reconfigured. In addition there will be new service-based columns on cooking, interiors and travel, completing the weekly’s offer with topics of interest to its mainly female audience.
Even the layout and use of images will be new, with more use of high-quality photographic services, produced exclusively for the magazine, also during important show business events.

The advertising market is reacting very positively to the new Chi, appreciating the new more newsy and international formula: sales for the first issues after the relaunch have already reached the extraordinary levels of the summer months. In 2011 Chi was chosen by over 500 clients, for a total of around 3,500 pages and the objective of Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, is to increase these figures even more, above all with clients from the fashion and cosmetics sectors, that currently account for 60% of the title’ advertising sales.

The launch of the new Chi will be supported by an important communication campaign, planned on TV, newspapers, women’s magazines, POS and the internet, accompanied by a special promotional cut price offer. The creativity for the campaign is by A&B.

Flair, the Mondadori women’s title first launched in 2003, will appear after the summer in a completely new guise with a new editorial team and a more international feel.

The new Flair will feature a surprising editorial mix highlighting all of the most fascinating aspects and impact of style, with a special focus on made in Italy creativity in international fashion. Flair will be a magazine with a highly contemporary vocation that anticipates trends, pays particular attention to image and is able to identify new talents and make connections between the cultural phenomena that revolve around the world of women’s fashion and cosmetics with the support of world famous writers and photographers.
Flair will therefore take up the female side of the upscale offer of Panorama, the newsmagazine edited by Giorgio Mulè, alongside Panorama Icon, the title male lifestyle supplement, successfully launched in the spring of 2011.

Flair will be edited by Emanuele Farneti, who will also continue to edit Panorama Icon. The editorial team will benefit from the addition of prestigious new members, starting with the fashion editor Fashion director, Sissy Vian, who comes with extensive experience in some of the fashion world’s most prestigious titles, including Harper’s Bazaar USA and UK, Vogue Italy, Vogue Spain and Vogue Japan, for which she is currently senior fashion editor.
The new creative director will be Susanna Cucco, who having participated in such editorial initiatives as L’Officiel Hommes, L’Officiel Hommes Italy, FFM, Fantom and Boiler, in recent years has been successfully engaged in fashion projects, luxury branding, advertising campaigns, as well as books and art exhibitions, working with some of the world’s leading photographers.
Flair will benefit from expanded distribution to the qualified target of Panorama, the Mondadori newsmagazine that offers to both readers and the market, in the year of its 50th anniversary, an increasingly rich and varied communication system which now includes the women’s up-market sector.
The launch of the new Flair is scheduled for after the summer (with three issues in 2012).

Mondadori has launched a competition for the development of an advertising campaign for the new Panorama, that will also appear on the market after the summer with a number of other new features.
Heads, Hi!, Ogilvy and Mather Advertising and Saatchi & Saatchi are the agencies that will be bidding for the contract. All of these internationally renowned agencies will attempt to develop a communication platform which in the mind of Mondadori need to have a strong, recognisable and distinctive impact, able to transmit to the target the huge transformation of the newsmagazine edited by Giorgio Mulè for which Mondadori expects to support with a 360° multimedia communication campaign, across a range of media, from TV to the web, print and social media.
The selection of the winning creative solution will be made around the middle of April.

Grazia, launched in China in February 2009, celebrated its third anniversary with a record issue in terms of advertising sales: on the cover an exclusive feature on the three most famous Chinese top models, produced in New York during the fashion week.

This performance is confirmation of the success of the Grazia brand in China, where the magazine is the most widely sold international glossy magazine, with sales of 1,162,000 per issue and double-digit growth rate in Q4 2011 in all of the cities in the country, from Shanghai to Beijing, Guangzhou and Hangzhou.

Grazia in China, which is the result of a unique and increasingly appreciated editorial formula, both by readers and advertisers, provides a diversified communication platform that includes a web site www.grazia.com.cn, which already has 1.8 unique users, the launch in April of an iPad version, events across the country such as “Fashion Class” and successful editorial supplements, including Grazia Men.

“This is the dynamic that Grazia is contributing to Mondadori’s development strategy in China, a country where we expect to develop other new business opportunities soon,” ha declared Fabrizio Lo Cicero, chairman of the Chinese joint-venture between the SEEC Group and Mondadori.

The Mondadori Group also works with other local partners in the country for the publication of Casaviva and Science et Vie.

CasaFacile celebrates its fifteenth year and from Thursday 8 March it will be on the newsstands with a completely new look.
CasaFacile has always offered its readers ideas, practical and easy to copy suggestions, as well as designs and furnishing solutions linked to the acquisition of and living in a home on a day to day basis. And it is a mission that has been rewarded by the readers, as is demonstrated by the +15% recorded by the latest Audipress survey (2011/III). Also in terms of advertising, in 2011 the number of ad clients grew by around 6% compared with the previous year, reaching 204 for a total of 830 advertising pages.

“The new CasaFacile has been conceived to bring it even closer to the needs of the readers,” declared the editor Giusi Silighini. “And we have worked very closely with them, finding out what would improve and make it even “easier”. Also because beauty is now within the reach of everyone, what is more difficult is to render it usable. This is why we have made special efforts to decode the work of stylists, entering homes with a magnifying glass in order to help to create a really personal style,” Giusi Silighini concluded.
At the heart of the magazine is the section Casa Prima&dopo (before & after), by a wide margin the readers’ favourite, from this month with bigger, all-colour images, technical details and backstage photos.
Among the new features is Décor, a section entirely dedicated to the world of decoration and creative do-it-yourself, recovery and transformation, with suggestions from experts on the web that every month will reply to questions from readers about design and interiors. Finally the section Link brings together the most interesting comments and ideas from our community of readers (social networks, blog family tester, events with the editorial staff).

The monthly, that has been very active on Facebook from the beginning, talks to and interacts with almost 30,000 fans who from this issue will contribute even more in choosing the content of certain sections of the magazine.

In support of the re-launch of CasaFacile a communication plan has been drawn up across various media: print (Mondadori magazines), web sites and PoS. On the ground a guerrilla marketing campaign has been organised in the centres of Rome and Milan. In the latter, the windows of the Camomilla Store in Corso Europa and Moroni Gomma in Corso Matteotti will be “dressed” for two weeks with CasaFacile creativity.

In addition a mini-site has been activated www.casidifficilicasafacile.com to play and participate in the CasaFacile online competition with prizes that range from cult design objects to subscriptions to the magazine.

The new CasaFacile will be available from newsstands from Thursday 8 March with a cover price of €1.90.

From the issue that will appear on newsstands next week, Alfonso Signorini will be the editorial director of Tv Sorrisi e Canzoni, while continuing to maintain his role as the editor of the weekly Chi.

Aldo Vitali, currently the executive co-editor of Tv Sorrisi e Canzoni, will become the new editor of the magazine and Rosanna Mani will remain as the title’s co-editor.

Aldo Vitali, who was born in Milan in 1957, has a degree from the University of Florence. After some initial professional experience, in 1986 he joined the entertainment staff of il Giornale, before moving in 1994 to La Voce and in 1996 to Walt Disney Italia where he was deputy editor of Topolino. In 1999 Vitali was appointed deputy editor of Max and in August 2000 co-editor of GQ Italia.

In 2003 Vitali joined the staff of Tv Sorrisi e Canzoni where he held a series roles of increasing responsibility, becoming executive co-editor in 2008.

First launched in 1952, Tv Sorrisi e Canzoni once again this year confirmed its position as Italy’s most popular weekly with a readership of some 4,398,000, an increase of 3% on the previous official survey (Audipress 2011/III).

Today sees the start of Milano Fashion Design, the initiative promoted by the Mondadori Group, with its titles Donna Moderna, Grazia, Tu Style, the web sites Donnamoderna.com and Grazia.it, and the City of Milan, which this year will take part in the programme with cultural initiatives and events.
Milano Fashion Design will offer the city, until 26 February, and coinciding with the Fashion Week, five days of shows, meetings and performances at the special Fashion House designed by Michele De Lucchi, in Piazza Liberty.

Fashion Show
The programme of Milano Fashion Design will be rich in appointments dedicated to fashion. Until Saturday 25 February, from 3pm to 7.30pm, at the Fashion House in Piazza Liberty, there will be a series of fashion shows organised by Grazia with the participation of personalities from the world of entertainment. Among the performances scheduled today Fornarina, Luna and Luciano Soprani, in addition to a special event by Asus introducing its latest technology. In the coming days it will be the turn of Yes-Zee, Swisses, Cromia, Mangano, Nell & Me, Giorgia & Johns, Kocca, Mazzonetto, Geox, Sisley and Peserico, while Milano-Fiera Macef will promote its exhibition activity with a fashion performance.
Also this year Sunday will be dedicated to children with catwalks between 2.30pm and 4.30pm, presenting clothes by the most prestigious companies in the sector, including Eddy Pen, iDo and Il Gufo.
Grazia.it and the bloggers of the new Grazia IT Blogs network will be on the move around the city to capture and photograph the latest trends in fashion and beauty. Headquartes of the GRazia.it editorial staff will be the Grazia.it POP Up located in largo La Foppa

“Special events”
The extensive programme of activities of Milano Fashion Design begins today with the first of a series of special events on the theme of Donne in scena (Women on Stage), organised by the City of Milan in collaboration with Tu Style.
Until Friday 24 February, from 12.30pm to 1.30pm, at the Fashion House, important protagonists from many of the shows running in Milan’s theatres will provide previews of their work, as part of the cultural encounters initiative presented by the city’s director of entertainment, fashion and design, Antonio Calbi.
Introduced by the city’s councillor for the arts Stefano Boeri, the programme will begin with Valeria Magli and Lina Sotis presenting Soirée Sotis, which will run from 24 to 26 February at the Teatro Elfo Puccini. Tomorrow, Thursday 23 February, Elisabetta Pozzi, Eva Robin’s and Alvia Reale will preview the stage play “Tutto sua mia madre” (Teatro Elfo Puccini, 21 February – 4 March).
On Friday 24 February Maddalena Crippa will talk about “E pensare che c’era il pensiero” (Tieffe Teatro Menotti, 21 February – 4 March), while from 7.30pm, Tu Style will bring to the Fashion House stage the veejay Alessandro Cattelan who will present his book “Quando vieni a prendermi?” (Mondadori).
In addition, for the whole of the event, the stage of Milano Fashion Design in the evenings will be animated by the most famous international companies of street artists taking part in the Milano Clown Festival and, on Saturday 25 February, the Unione Italiana Sport per Tutti will stage a dance show.

Casting and Fashion coach
From tomorrow until Saturday 25 February, from 10am to 12.30 p.m., Donna Moderna will run a series of castings to select the protagonists of the magazine’s fashion and beauty coverage, and above all the women who, on Sunday 26 February will walk an “all-Italian” catwalk at the Fashion House: 20 ‘real women will take part in the show, one from every region of the country, wearing the creations of famous designers. The magazine has also decided to launch, precisely during the most glamorous week for fashion, a new challenge: to sign the Manifesto delle donne vere (Manifesto for Real Women) including their own definition of beauty and truth on the mini-site www.donnevere.donnamoderna.com, on Twitter at hashtag #donnevere, on Facebook or by writing down and placing their description in a box on the Fashion House stage.
At the same time the fashion coach of Donnamoderna.com will change, with just a few moves, the style of all those who want to “learn” something more about fashion. Every day the woman who has most revolutionised her image, thanks to the advice of the personal stylist, will receive as a gift a total look at one of the stores in the city centre.

The partners
Milano Fashion Design has been organised thanks to the support of Regione Calabria – main partner – that tomorrow, Thursday 23 February, at 2.30pm, will present its achievements in the field of fashion and crafts, that will also be on show every day at 2pm during the event.
Renault – main sponsor – will present the new Twingo, also offering visitors the possibility of a test-drive in Via Hoepli.
Event sponsors: Ferrovie dello Stato, Milano-Fiera Macef, Glaming, L’Oréal Paris, also with the “Nail Bar” by Color Riche, L’Oréal Professionnel, Cadey with Staminaline, Asus and Alcatel.
Milano Fashion Design is an event produced by DPR Eventi.

The complete programme for Milano Fashion Design can also be found on the web site www.milanofashiondesign.it.
You can also follow Milano Fashion Design on Facebook.

Donnamoderna.com, having successfully launched the Low Coach blog dedicated to low cost shopping, on the occasion of “Milano Fashion Design” has decided to get even closer to its users by bringing the advice of its personal stylist to the heart of the city, in Piazza Liberty.

During Milan’s most glamorous days, from 23 to 25 February, from 10am to 12.30pm, the “Milano Fashion Design” stage will become the control centre of the editorial staff of Donnamoderna.com and its young web stylist editors who will make available to all those who would like to learn something more about fashion the fashion coach, Valentina Fradegrada, who in just a few moves will change their style.
The woman who has revolutionised her look the most thanks to the advice of the personal stylist will receive exclusively a total look from one of the stores in the city centre.

Donnamoderna.com, in collaboration with Igers Milano, has also created a photo game on Instagram. Using an iPhone or iPad everyone can upload their photos on the theme fashion shoes using the tag #shoeMi – sandals, stilettos, wedges, moccasins, ballerine, boots, sneakers – and sharing the images on a virtual gallery visible in a special section of the Donna Moderna web site.
On Saturday 25 February, at 10am, the best photographs will receive prize gifts during an “Instameetup” organised by Donnamoderna.com at the Fashion House in Piazza Liberty.

The site will also of course include live fashion shows, this year even more up to date thanks to an innovative content curation format that makes it possible to aggregate content and authoritative comment from Donnamoderna.com correspondents and contributors, presented in the form of a continuous flow of videos, text and images. Finally, there will also be the possibility to become a virtual model with the game “Tu in passerella” (You on the Catwalk): choosing a dress and uploading your photo you can have the impression of participating in a fashion show on Milan’s coolest catwalk. The photos can also be voted and share on social networks.

Donnamoderna.com, as well as being very active on Facebook, Twitter and Youtube, is among the first Italian media player to join Pinterest, the social network of the moment, with a range of fashion and beauty news.

Panorama Icon, the male fashion and lifestyle magazine produced by Panorama, got an important award less than a year from its launch. The magazine has been voted “Best in category” in the series “Graphics” of the Annual Design Review 2011 of I.D. Magazine, the American magazine that every year since 1954 brings together the best design projects in a range of industrial sectors, from graphics to furniture and environmental solutions.

The design and layout of Panorama Icon, produced by Leftloft, was selected by the jury for “A very contemporary design with fresh typographic flair” as well as “wonderfully inventive page composition” and “outstanding art direction of photography”.
Over the years the I.D. Annual Design Review has tracked the evolution of design and highlighted its impact on materials and the visual culture. Each edition is overseen by a jury of prestigious professionals who select the best projects in an ongoing survey of the state of the art of and advances in international design.

Panorama Icon, which is edited by Emanuele Farneti and on newsstands with the latest issue on Thursday 1 March, is aimed at readers interested in new lifestyles, trends, travel, shopping and discovering the secrets of the excellence of made in Italy. The title’s great point of strength is the quality of the images, with extensive fashion coverage as well as reportage and portraits by leading Italian and international photographers.