Media: Publishing brands

From 1 January 2014, national advertising sales for Radio Sportiva will be exclusively handled by Mondadori Pubblicità.

Following the recent acquisitions of Radio Subasio and Radionorba, the range of editorial products offered by Mondadori Pubblicità will expand further in male targets rounding out an increasingly complete, articulated system able to meet the communication needs of its clients.

The positioning in the radio sector will now reach an overall audience of some 10 million listeners in the average day, a development that is in line with the capillary expansion that, in a few months, has added three new stations to the existing stations R101, Radio Kiss Kiss and Radio Italia solomusicaitaliana.

“The addition of Radio Sportiva confirms our strategy of selecting editorial excellence in the radio sector,” declared Paolo Salvaderi, general manager of Mondadori Pubblicità. “We believe that this station, which has a unique format in the media sector, provides a great opportunity for us to reach a sharply focused and profiled target and to offer to the market a new player to include in communication plans. We have many plans currently under examination that we are certain will give a significant boost to the station and the market,” Salvaderi concluded.

With an average daily audience 695,000 listeners, Radio Sportiva was first launched in 2010 and is a local station of national interest. It is aimed at sports fans and provides real time news and background on the Italian Serie A and B, as well as the Lega Pro football leagues, in addition to news and detailed reports about the main events of all other sports.

From this week Mondadori will strengthen its presence in video distribution thanks to agreements signed with RTI Interactive and Italiaonline.

More than 2,000 video clips produced by Donnamoderna.tv and Panoramauto.tv, with professional content conceived specifically for the web, will also be distributed by Videomediaset, the platform run by RTI Interactive.

At the same time Mondadori will make the content available also on the properties of Italiaonline: Virgilio.it , Libero.it and the women’s site Dilei.it.

With this operation, the video content of Donnamoderna.tv and Panoramauto.tv will be available to the entire audience of the digital properties of Mediaset, Mondadori and Italiaonline, reaching a total pool of over 23 million unique users per month, the equivalent of a 75% market reach (Source: Audiweb-View January-September 2013 unduplicated).

By exploiting complementary targets of interest, the new platforms will enable Mondadori to maximise the presence of its brands multimedia content, engaging new high traffic audiences and, in the case of Videomediaset.it, coming mainly from television.

The video content of Donnamoderna.tv and Panoramauto.tv will enrich the daily schedules of the RTI Interactive and Italiaonline sites with special sections and thematic channels and, with over 150 new original videos each month, production will mainly concentrate on areas of interest for women, the distinctive characteristic of Donnamoderna.tv, and the passions of a male audience, with a focus on cars, thanks to the contribution of Panoramauto tv.

In particular, Videomediaset.it and Dilei.it will also feature the tutorials produced by Donnamoderna.tv and dedicated to the world of cooking, with well-known chefs and food blogger; beauty, with professional make up artists, hair stylists and nail artists; and backstage coverage and videos from the fashion shows around the world, in addition to the production of 18 exclusive web series, a genre that is attracting more and more success in terms of audience and viral spread, and involves professional actors, web talents and experts.

On Videomediaset.it car enthusiasts can enjoy the videos of Panoramauto.tv, featuring all that’s new from the car shows, interviews with leading players from the automotive sector and detailed road tests of dream cars.

The Mondadori digital offer Mondadori will also include the tutorials of TuStyle.it that will oversee the production of videos focusing on shopping and targeted at women interested in style.

The agreement with RTI Interactive also foresees the possibility of watching on Donnamoderna.com a selection of on-demand video clips from the programmes broadcast by the Mediaset channels, enabling, on the one hand, users to watch or catch up with episodes of programmes broadcast the day before and, on the other, offering RTI an opportunity to expand and reach a complementary audience. A selection of Videomediaset.it videos will also be available on other Mondadori Group sites, including Panorama.it, Grazia.it, Tustyle.it e Panoramauto.it, further enhancing the publishing Group’s multimedia offer.

From today Grazia will also be published in Mexico: the new international edition of the magazine, which will be published fortnightly, is the result of a licensing agreement signed between Mondadori and Editorial Televisa.

This launch further expands the Grazia International Network, which for the first time will have an edition on the Americas. In particular, thanks to this partnership, the Mexican magazine market will be enhanced by the inclusion of an upscale brand that is already an established international representative of elegance and style Made in Italy.

“The launch of the 23rd edition of Grazia finally sees our magazine present also in the Americas,” declared Zeno Pellizzari, head of Mondadori’s International Activities. “We are particularly pleased about this partnership with Gruppo Televisa, Latin America’s leading media group, and we are confident that Grazia Mexico will soon be followed by other editions in the main countries in the continent,” Pellizzari concluded.

Grazia Mexico, edited by Fernanda Lebrija Garfias, will introduce readers in the country to the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s historic fashion magazine.

“We are extremely satisfied with this partnership that brings Grazia to Mexico, the first country in Latina America to have an edition of the magazine. We are convinced that the characteristics of Grazia will be appreciated by both readers and advertisers, thanks to content that is distinguished for its high quality and the attention it gives to women’s real interests,” declared Mar Abascal, publisher of the magazine in Mexico. “Editorial Televisa is the world’s biggest Spanish-language publisher. We can therefore claim to have a clear idea of what Mexican readers want and this is why we are convinced that Grazia will very soon become the favourite magazine of women in our country,” concluded Mar Abascal.

The magazine, that will have a circulation of 100,000 copies and be distributed in Mexico and Central America, will have a cover price of 36 pesos (€2.00), and will be launched with a special promotional price for the first issue of 25 pesos (€1.40).

The launch of Grazia Mexico will be supported by a media campaign on TV, print, radio and outdoor, focused on the concept of Made in Italy.

Editorial Televisa is Latin America’s leading media group. It is the biggest magazine publisher and among the leading players in the newspaper sector, in addition to printing and the distribution of magazines and digital content. Editorial Televisa publishes more than 186 magazines, distributed through more than 80,000 sales outlets in Mexico and Latin America.

From tomorrow Icon, the Panorama fashion and lifestyle magazine, will also be published in Spain as a supplement to the national daily El País.

Icon Spagna will be the first international edition of the Mondadori title which, with this launch, underlines the success of a formula that in Italy has made the title a point of reference for male style and culture among leading fashion and luxury brands.

“This launch will give an additional boost to the international development of our brands,” declared Ernesto Mauri, chief executive of the Mondadori Group. “We are sure that, having created a highly successful system that has led to the publication of Grazia in more than 20 countries around the world, Icon can become for the market the most qualified interpreter of Italian fashion and elegance for men,” Mauri concluded.

Also with this new edition, that will be edited by Lucas Arraut Barroeta, Icon is aimed at readers who are attentive to trends in fashion, art, design and lifestyle, as represented by contemporary icons. For the cover of the first issue of Icon’s Spanish edition, a leading player from the international film scene, James Franco.

“The certified international success of Icon is a further proof that also publishing is an aspect of the excellence of made in Italy. This achievement is the result of the intelligent, continuous and never-ending efforts to improve the title made by Emanuele Farneti and his team since 2011. Panorama is consequently proud to accompany Icon in its new path and to stand beside the title for its future success,” said Giorgio Mulè, editor of Panorama.

“Just two years since the launch, Icon has become an international format and we are delighted with this development and proud to be able to work with a partner of such outstanding journalistic quality as El País. Together we will work to make Icon a point of reference for male style,” declared Emanuele Farneti, editor of Icon in Italy.

“We are enthusiastic to be the first international edition of Icon. The Spanish version is the best in terms of journalistic quality and photographic excellence, which are part of the nature of both Panorama and El País, and to which will be added the typical aspects of Spanish lifestyle which, in our view, will contribute to strengthening the brand,” underlined Lucas Arraut Barroeta, editor of Icon in Spain.

The magazine will be distributed to the readers of El País, a leading Spanish-language newspaper, on the first Thursday of each month, with a print run of 300,000 copies for ten months of the year.

Icon Spagna will also make its debut online at icon.elpais.com: a channel wholly dedicated to male lifestyle and an ideal point of encounter for readers of the print edition, with enhanced editorial content including interviews and multimedia content such as photo-galleries, backstage video clips and fashion shoots.

The launch of the new magazine will be celebrated with a party at the Salón de Baile del Círculo de Bellas Artes in Madrid, and will be supported by a national communication campaign on TV, print, radio, internet and outdoor.

TuStyle, the fashion, shopping and news weekly edited by Marina Bigi, will be one of the protagonists of “Fashion Style”, Italy’s first fashion-based talent show to be broadcast on La5 from 11 November.

The Mondadori magazine, among the most popular and widely read by women looking for cool style suggestions and ideas, having been involved in the casting of the programme, has also created one of the challenges that the contestants will have to face: the TuStyle Test, in which the participants have to re-interpret, under the supervision of fashion editor Carlotta Marioni, one of the title’s fashion services.

TuStyle will assist the challengers with comments and detailed suggestions, also in the day-time phase, in which the teams of “Fashion Style” will be involved in fashion and beauty tutorials.

The talent show will conclude with the victory of one of the four teams. For the grand finale TuStyle will also provide one of the prizes: a service produced by the weekly’s fashion department together with the winners (a designer, a hair stylist, a make-up artist and a model) that will be published in the magazine and be seen and appreciated by its many readers.

Mondadori Pubblicità today announced the launch of TOP NEWS, a new radio format involving an exclusive advertising break, lasting for a maximum of 90”, broadcast at the same time on R101 and Radio Italia solomusicaitaliana and two important local stations Radio Subasio and Radionorba, with an overall audience of 14 million listeners in a planning week.

The offer, which is planned to begin from Monday 21 October, will be positioned in radio time bands with a big impact in terms of audience and next to breaking news from TGCOM24, that for the first time will be broadcast live and at the same time also on radio, as well as on TV and in streaming on the web and mobile. This new advertising break from Mondadori Pubblicità will be on air at the same time on 4 stations, immediately after the TGCOM24 news bulletins at 8 am and 9 am, and 6 pm and 7 pm, guaranteeing advertising clients maximum coverage and an exclusive slot for their campaigns.

“With the TOP NEWS solution,” Paolo Salvaderi, general manager of Mondadori Pubblicità underlined, “our commercial offer will be enhanced by a very high quality product that guarantees clients big audience numbers, same-time broadcast on 4 radio stations and exclusive positioning next to the high quality and extraordinarily well known content of TGCOM24’s Breaking News. Initial reactions from the market have been extremely positive and the slots have already been sold-out for the first weeks,” Salvaderi concluded.

TGCOM24, the Mediaset Group’s All News platform, is the ideal partner for all the radio broadcasters involved in Mondadori Pubblicità’s Top News project. A multichannel, multimedia platform among the most authoritative in the world of news, TGCOM24 is a widely recognised brand in the world of Italian journalism with an All News service that operates 24-hours a day and is characterised by continuous updates and dynamic and professional presentation.

From this month the sale of advertising in Italy for the titles of the Grupo Prisa, including El País and AS, will be exclusively handled by Mondadori International Business, the Mondadori Group company dedicated to international activities in the consumer magazine sector.

This operation is a further step in the company’s development process: in fact, with this acquisition Mondadori International Business, which is already strong in the management of advertising sales in the Italian market for the various editions of Grazia’s Network, will strengthen its role as an international advertising sales company also for third parties, following the inclusion in the portfolio in January 2013 of the American version of the magazine Robb Report.
The agreement with Prisa is in addition to the partnership, announced in July, for the launch this autumn in Spain of the magazine Icon, as a male lifestyle supplement to the daily El Paìs.

Prisa is Spain’s biggest company in media, training, culture and entertainment. With activities in 22 countries around the world, it boasts over 50 million users, thanks to a broad and diversified media offer that ranges from magazines to TV, radio and digital.

El País, launched in 1976 on the model of the French daily Le Monde, is currently published in three editions: one for the Spanish market, with sections dedicated to the different regions of the country, a European edition (in Spanish) and an international edition (in English).

From this month national advertising sales for the radio station Radionorba will be exclusively conducted by Mondadori Pubblicità.

With this new acquisition the Mondadori Group’s advertising company continues the process of expansion in the radio market that began last April with the inclusion in the portfolio of Radio Italia solomusicaitaliana, followed in September by Radio Subasio.

This new addition will further strengthen Mondadori Pubblicità’s position in the sector with an offer of an overall daily average of 9.3 million listeners and 24.6 million over 7 days, net of duplications, and an extraordinary level of complementarity between the listeners of the different stations.

“Radionorba strengthens our radio offer and consolidates our leadership position in the market,” declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità. “Just as Radio Subasio enabled us to increase our presence in central Italy, Radionorba offers an opportunity to reinforce our penetration in the south. This operation proves that our activities as a radio advertising sales company is clearly aimed at offering clients a consistent package to meet their needs, in fact we offer an authentic communication system that guarantees effective and efficient coverage for planning for all targets,” Sajeva concluded.

“Radionorba is one of the leading radio stations in the south of Italy and is continually growing, both in terms of audience and certified listeners, with a daily average of 705,000 listeners in the first half of 2013 (+24% compared with 2012),” declared Marco Montrone, chairman of Radionorba. “Our success is above all the result of the station’s ability to reflect the needs of the area and the credibility recognised by the audience, thanks also to 38 daily news bulletins. We are delighted with this new collaboration with Mondadori Pubblicità and we are sure that it will produce excellent results.”

Donna Moderna, the weekly that is always on the side of women, is supporting the Frecciarosa initiative for a campaign to build awareness of issues concerning women’s health and rights promoted by the Italian railyway company (Gruppo FS Italiane) and IncontraDonna Onlus, with the patronage of the Ministry of Health.

For the entire month of October, on a number of Frecciarossa trains travelling between Rome and Milan, Donna Moderna will offer three special beauty services: “Fast & beauty”, a beauty consultant, in cooperation with Astra, on board the train to re-touch make-up before arrival; “Fast & Style”, a fashion blogger available to talk to passengers and offer style tips, and “Ritratti in Frecciarosa”, a Donna Moderna photographer will move up and down the train photographing women passengers, the resulting portraits will be sent via email and posted on a gallery on Donnamoderna.com.

These activities will take place on the Frecciarossa 9619 which leaves for Rome from Milano Centrale at 10 and the Frecciarossa 9634 departing from Roma Termini at 2 pm for Milan.

The first appointment with “Ritratti in Frecciarosa” will be on Monday 7 October 2013 and will continue every Monday for the rest of the month of October.

The “Fast & Beauty” consultant, meanwhile, will be available to passengers on every Tuesday of the month, starting on 8 October in the Business Salon of carriage 3. Every Thursday, from 10 October, the Business Salon of carriage 3 will be dedicated to style with “Fast & Style” encounters.

Saturday 21 September, in the middle of the Milan Fashion week, sees the start of Food Experience Mondadori, which, now in its third edition, highlights the stylistic links between good food and fashion, following the April edition that was entirely dedicated to food&design.

Until Monday 23 September, within the confines of “White” – the international window on contemporary fashion – the Mondadori festival-show on gastronomic culture brings to Milan, at the NHOW in Via Tortona 35, an exciting programme of events, in collaboration with Sale&Pepe, Grazia and Grazia.it.

Each day, from 09.30, there will be a mix of showcooking and detailed analysis with some of the leading protagonists of food&fashion who will give a first time account of the ways in which these two worlds meet. In particular, during the afternoon aperitifs organised by Grazia and Grazia.it, fashion taster Anna Marconi from Tasteofrunway.com will prepare unique dishes to combine with particular clothes or outfits, as the result of the same creative inspiration. This is how the creations of the designers CO/TE, Charline De Luca, Benedetta Bruzziches and Giorgiana di San Bonifacio Zappieri di Normaluisa become gourmet dishes that recall the look and feel.

In addition, great international chefs, invited by Sale&Pepe, will take part in cookery demonstrations with techniques and secrets from the most exotic cuisines. Including from Sri Lanka Wicky Prian, on Sunday 22 at 1 pm, a master of oriental cooking strongly based on a multi-sensory approach, and, on Monday 23 at 1 pm, the chefs Julien Chiudinelli and Jerker Kellermann with Marco Bonvicini from the Bjork Swedish Brasserie, for a show dedicated to the cuisine of Northern Europe. Among the guests on Saturday 21 at 1p, will be chef Alessio Algherini, one of the coaches from the new TV talent show “The Chef” which has just begun on La5, for a look at cooking on TV.

On Saturday and Sunday at 5.30 pm, meanwhile, is the time for the “White-Sale&Pepe Cocktail”, with barmen Carmen Clemente and Jor Dossena preparing and mixing ad hoc drinks for the event.

The Food Experience is also online. A team of food and fashion bloggers will provide live coverage of all the activities with photos, videos, live blogging and tweeting with the hashtag #FashionFood.

Meanwile, on www.grazia.it/fashionfood and www.facebook.com/saleepepemagazine you can find all the information and updates on the events in the programme