Media: Publishing brands

Today sees the debut on Donnamoderna.tv of Il Saloon di Adele, the first web fiction in HD by Donnamoderna.com.

At the heart of the series, co-produced by Mondadori and Brandon Box, is a hairdresser, her customer/friends and the local competition in a small Italian provincial town. Il Saloon di Adele is “the only hairdresser open also on Mondays”, the day on which, at 11 am, from week to week, the eight-minute episodes, written by Camilla Sernagiotto and Andrea Sgaravatti, and directed by Guido Geminiani and Enrico Riscassi will be shown at Donnamoderna.com/SaloondiAdele.

“Donnamoderna.com has always been attentive to the most important trends in digital media and the launch of a high quality web fiction like Il Saloon di Adele is further proof,” declared Daniela Cerrato, head of digital marketing properties at Mondadori. “The already appreciated video serials on Donnamoderna.tv, are now evolving into a high level format that, already in the production phase, has been conceived for use on a wide range of devices and for eventual release on other channels. The strong points include a high level of engagement with users, who in this instance can see themselves in the four types of women represented in the show as well as in Italian provincial life,” Cerrato concluded.

The launch of the web fiction will be supported by social communication with the hashtag #SaloondiAdele, on the Donna Moderna profiles on Facebook and Twitter, and a Facebook page dedicated to “Il Saloon di Adele”.

The series will be accompanied by a campaign on Donnamoderna.com, with teasers and display ads. The promotional activities will also be supported by Videomediaset, where the Donnamoderna.tv channel will host a new section entirely dedicated to Il Saloon di Adele; and the series will also be available on Virgilio.it and Libero.it.

The plot
In what is an original “pink western”, a narrator, with the voice of Emanuela Rossi (the official dubbing actor of Michelle Pfeiffer and Brenda Strong from Desperate Housewives, as well as the voice of Nicole Kidman, Angelina Jolie, Catherine Zeta-Jones and many more) guides through the adventures of Adele (Laura Locatelli), a hairdresser of almost forty who runs a salon with a number of regular and loyal customers, each with a different personality and lifestyle: the stand-out characters are Elena (Orsetta Borghero), a divorce lawyer who is single from choice; Paola (Frida Bruno), a disastrous and regularly cheated on housewife; and Arianna (Ilaria Fratoni) a supermarket checkout girl with a number of degrees who dreams of publishing her first novel.

Through a series of plot twists, with tinges of romance, mystery and a fresh and ironic feel, 0Il Saloon di Adele is the perfect series for those who adored Desperate Housewives and the metropolitan adventures of Sex and the City. Episode by episode, the romantic evolutions and running gags alternate among the hairbrushes, curlers and shampoo, with mysterious surprises that quite quickly mess up the hairdos of the protagonists.

The partners
Il Saloon di Adele has been created in partnership with L’Oréal Paris, L’Oréal Professionnel and Lycia. The operation, overseen by Mediamond Digital, integrates the brands in the production of the series and offers an opportunity for promotional visibility that goes well beyond product placement. The project is also “social by design”, in other words, it has been conceived to give the members of the Donna Moderna community the chance to use the content and share easily on social networks.

“We have always been close to our consumers, offering scientifically advanced products at accessible prices,” declared Stefania Fabiano, brand director of L’Oréal Paris. “We decided to get involved in this project because the hairdressing salon has always been a place where women enjoy talking about themselves, measuring themselves against each other and sharing beauty tips. The first and most important beauty concern is skincare, and L’Oréal Paris has chosen to communicate three exclusive products that respond to specific consumer needs.”

“The hairdresser is the best of jobs”. And it is this conviction that for 105 years L’Oréal Professionel has been at the service of hairdressers in helping to transform every woman into a star. Being a part of Il Saloon di Adele is further confirmation for the brand of how strategic a figure the hairdresser is for all women. In the sit-com the “Saloon” is the place where the protagonists come together, with their overlapping stories that transform and evolve along with their trendy hairstyles.

The episodes of the series will also feature Lycia – the brand of the Artsana Group – that will appear in the series as a beauty ally of Adele and her friends. The protagonists, normal women trying to deal with day-to-day life, all need to take some time for themselves and Lycia, which has always been close to every woman, is at their side in the daily battle against time and routine, to enhance their femininity naturally and simply.

From this week INTERNI, the Mondadori interiors and contemporary design magazine will also be published in Thailand. The new edition of the title, the result of a licensing agreement with the publishing company Inspire Entertainment Co. Ltd., will be quarterly.

INTERNI Thailand will join the monthly edition launched by Mondadori in Russia.

Thanks to a successful formula that has enabled the title to become one of the most appreciated observatories of contemporary design at an international level – INTERNI will bring to Thailand the latest trends in the culture of living, and will become a point of reference able to anticipate and select the best of what’s new from the world of creativity and design.

“We are very satisfied to be bringing INTERNI to one of the most dynamic and continuously expanding economies in the world,” declared Zeno Pellizzari, general manager of Mondadori International Business. “Thailand is one of the most prolific countries in Asia in the design sector and we are sure that with this new edition of our brand we will be able to reach a strategic pool of readers, companies and professionals,” Pellizzari concluded.

“I am honoured to have the opportunity to introduce Thailand to a magazine brand that is recognised and established among designers, professional and design enthusiasts in general at an international level,” declared Samutcha Viraporn, editor of INTERNI Thailand.

The launch of INTERNI Thailand was celebrated during the “Thailand Architect Expo 2014”, the country’s leading trade fair for the interiors and architecture sector which was held in Bangkok from 29 April to 4 May 2014.

Inspire Entertainment Co. Ltd.

Inspire Entertainment Co. Ltd., is Thailand’s leading magazine publisher and one of the country’s biggest players in newspaper publishing, television programmes and digital content. The company publishes 14 international magazine titles, including Grazia.

From tomorrow Starbene, leader in the wellbeing sector in terms of both circulation and readership, will be relaunched with a number of important new features: the magazine edited by Cristina Merlino is going weekly and reinforcing its system with a new approach in digital and a series of initiatives across the country.

“We have decided to concentrate our offer under the Starbene brand by rationalising the other titles in the portfolio in order to maximise the potential of a brand that is already a leader in the sector,” declared Carlo Mandelli, general manager of the Mondadori Group’s Magazines Italy area. “By going weekly we can enormously increase content production, and, as a result, accelerate and strengthen the digital offer, exactly as we have done in cooking and interiors. In fact, over the last year we have reorganised our entire portfolio, concentrating exclusively on the leading brands in the market with high multimedia potential. Only the wellbeing area, one of the fastest growing and most dynamic sectors in the market and one where Mondadori has always had a significant presence, was left out. Consequently, we have reviewed, reconfigured and relaunched all of our products in the area,” Mandelli concluded.

On the strength of an annual average circulation of 194,743 copies per month and 1.3 million readers, the new weekly Starbene will reinforce its role as a practical guide to healthy and dynamic living, with advice about health, beauty, fitness and ecology, as well as tests on products and therapies in order to be even closer to women and their families, in line with the new claim “The habit of wellbeing” (La tua abitudine al benessere).

“Given the great success of Starbene on newsstands it seemed worth increasing our engagement with wellbeing,” claimed Cristina Merlino, the magazine’s editor, “in order to provide the very latest news, as well as offering a faster and more practical selection of what’s new in health, beauty, ecology and be a useful weekly guide for Italian women and families. In addition, we will continue the established practice of Starbene of testing products, therapies and treatments by our experts and the editorial team to check their effectiveness and seriousness. Something that is highly appreciated by our readers to whom we want to offer even more with the new weekly edition,” Cristina Merlino concluded.

The magazine, which also has a new layout, will be even richer in terms of content, more attentive to news and providing useful advice, without renouncing the authoritative scientific detail that has always characterised the title. Starbene has the benefit of a pool of consultants made up of more than 100 experts and contributors from internationally renowned institutions, including the IEO (Istituto Europeo di Oncologia), available to interact with readers every day, also by telephone and on Starbene.it.

Diet, beauty, health, ecology

Health is given extensive coverage in the weekly, from prevention to soft therapies, beauty treatments and psychology, as well as sport, ecology and diet.

Every week Starbene will take a look at what’s happening in the world of research with a column dedicated to recognised clinics, recommended for the quality of treatment and cost, city by city. It will also promote general wellbeing and beauty with practical tutorials, products “tested for you” and replies to readers’ questions from dermatologists, cosmeticians and beauticians. As well as promoting a lifestyle based on a healthy diet, that doesn’t overlook the pleasures of the Mediterranean tradition and vegetarian cooking.

But the new Starbene is not only about physical wellbeing, but rather the overall wellbeing of the individual and her surroundings. Alongside the latest trends in fitness, space is also given to the sort of travel and fashion that makes us feel good and respects our bodies, while paying attention to the most comfortable fabrics and the colours that also have a positive impact on our mood.

Plus, there will also be discount coupons for wellbeing travel and beauty treatments, with different special offers every week.

Starbene.it

Also the Starbene.it web site is full of new features with an updated layout, up-to-date news and a space for dialogue with readers: every day on Starbene.it wellbeing is within reach thanks to a forum offering live contact with our experts; a special channel dedicated to the Exfat diet, that offers a personalised weight-loss programme supervised by Dr Carla Lertola; videos to learn the latest fitness exercises and a range of other appointments to help you feel fit.

#StoBeneSe is the Starbene initiative on Twitter and Facebook designed to build together with users a map of wellbeing. The first to reply to the question “What makes you feel well?” is the editor Cristina Merlino: “#StoBeneSe Hugging my children every evening before they go to bed”.

Starbene across the country

Starbene will also enhance its presence across the country as part of important events related to wellbeing, starting with Rimini Wellness: from 30 May to 2 June Starbene will offer visitors to the fair an exclusive brand experience at the “Starbene bistrot”, an area where you can regenerate yourself with healthy and natural food, find out ore about wellbeing and take a break in the relaxation zone.

The launch of the new Starbene will be supported by a campaign developed by Hi! Comunicazione on print, radio, TV, web, major retail outlets and outdoor. The first four issues of the weekly will be on newsstands at the launch price of €1.

On the occasion of Milan Design Week, GraziaCasa, the Mondadori monthly edited by Gilda Bojardi, brings to the web for the first time its sophisticated mix of content dedicated to interiors and the cross-fertilisation between fashion and design.

For all enthusiasts, not only of design but also art and fashion, the new GraziaCasa.it, is a site where every day provides space for the latest trends and the protagonists of the world of design and style with the unique touch of Grazia. During the Milan Design Week and the fringe events of the FuoriSalone Graziacasa.it has been further enriched with continuous updates thanks to exceptional contributors live at the many events across the entire city.

In particular GraziaCasa.it focuses on four areas: Casa&Interni, a window on the world’s most beautiful homes and the most innovative furnishing ideas; Personaggi, with contributions, interviews and exclusive photos of the architects and designers that have radically changed the way we think about the home; Design, an exploration of the latest products and trends in interior design; Eventi&News, a daily list of the most important events in the interiors sector.

The site is part of the Grazia.it network, with which it shares a responsive structure, optimised for use on mobile devices, and a look & feel that exploits the most innovative characteristics of web design. Special attention has been given to the layout, which brings together the most common multimedia formats in the world of design with sophisticated images with a high visual impact in rich photo and video galleries.

GraziaCasa.it is also embarking for the first time on social networks with pages on Facebook, Twitter, Pinterest and Instagram.

GraziaCasa.it, along with the web sites of Casafacile e Interni, completes the offer of Mediamond Digital in the living segment, becoming a hub able to reach an qualitatively and quantitatively significant audience.

Salepepe.it, the first food portal by Mondadori is now online. The website has been designed for those whose passion for food is an expression of both their identity and lifestyle.

On the strength of authoritative content, Salepepe.it offers all food enthusiasts a unique experience, thanks to the assets and editorial know-how of the Mondadori network, that includes not only recipes but the entire world of cooking culture, with news and information about events, tasting tours, wines and personalities.

“This portal reinforces the Mondadori cooking system which, with four established brands, supplements, specials, books and ebooks, has combined sales of 1 million copies and over 4 million readers for its 116 annual issues, in addition to a database of more than 100,000 recipes and a market share of more than 60%,” declared Carlo Mandelli, general manager of Magazines Italy at the Mondadori Group.

“Consequently, from today, we will be able to reach our audience of readers, enthusiasts and advertisers across all channels: the magazine, events, mobile, the app, social networks and the web with a high-level, integrated multimedia offer. Sale&Pepe’s web debut marks the confirmation of a brand that over the years has established itself as a point of reference for all areas related to cooking and gastronomy. A commitment on the digital front that already places Mondadori among the leaders in the Food & Cooking segment through the Donnamoderna.com cooking network, with a total audience that includes 1,9 million unique visitors and 14 million page views (Source: Audiweb View, February 2014)”, concluded Mandelli.

Content and interactive tools from Sale&Pepe
Salepepe.it has access to a selection of top recipes from the archives and experience of the magazine Sale&Pepe: an authentic multimedia “recipe book” including thousands of recipes with photo galleries giving users a step-by-step guide to prepare the dishes; a “Cookery School” with detailed content and a dictionary of gastronomy with over 1,000 items, lists of ingredients and cooking techniques: from “allappante” (“astringent”) to soubise, and from arancino to vichyssoise.

The recipes featured in the launch are in three formats: “A little extra”, videos shot in point-of-view, giving the user the impression that she is preparing the dish herself; “From our kitchen”, stop-motion videos of recipes published in Sale&Pepe; “Bonjour bon ton”, a new and ironic web series with TV personality laGiovanna.

The new portal comes to the web with an innovative format and layout, thanks to a full-screen presentation of the content that enhances even more one of the assets that has always identified and distinguished the Sale&Pepe brand and recipes: high quality, refined and elegant images.

Also the design has a big visual impact and has been developed to adapt to the characteristics of the different devices used: a responsive site, conceived also for mobile that can be used also on a tablet while you are cooking.

The recipes are accompanied by advice and suggestions on the most appropriate wines, with combinations specially and exclusively researched for Salepepe.it by Helmut Köcher, founder and president of the Merano Wine Festival, and supported by over 600 profiles of quality wines drawn from the extensive Mondadori Electa catalogue.

It will also be possible to find information using a series of search filters based on calories, preparation time, cooking time, difficulty, region of origin. And Salepepe.it will also help you to find the best restaurants, in collaboration with 2Spaghi.it that, thanks to a community of food enthusiasts, collects reviews, special offers and suggestions directly from the source.

Another partner of Salepepe.it is Avinado.it, a buyers club for wine enthusiasts and producers, that offers special deals for users of Mondadori’s first food portal.

A cross-media system dedicated to a passion for food
An integrated world from Sale&Pepe, with previews, links to the magazine and the web site and videos, as well as links to social networks and extra multimedia content that enhance the user experience.

Mondadori’s first food portal also has a strong presence on social networks, with 306,000 fans of the magazine on Facebook, 3,000 followers on Twitter and more than 1,600 on Instagram, and to coincide with the launch will also join G+.

The launch of Salepepe.it will also coincide with the introduction of the first on-demand foodTV, Salepepe.Tv, with video recipes and interactive playlists in high definition, divided into chapters so that users can select and watch individual phases of the preparation of the recipes. An innovative format that can be personalised, also for special initiatives and product placement.

To mark the launch of the site, the new Sale&Pepe app has also been released. Available for tablets and smartphones (downloadable free from the AppleStore, Play Store and Amazon), it has been enhanced with the possibility of accessing also an exclusive selection of content form the site directly.

The cross-reinforcement between the new site, the magazine, social networks, and mobile consequently offers users and advertisers the possibility of interacting, communicating and living the world of food in a Sale&Pepe-branded multimedia and multichannel experience.

A jury of blog stars for the #cucinacon contest
To mark the launch of the new site, Sale&Pepe has also organised the #cucinacon contest, that enables food enthusiasts to take part in a challenge by submitting recipes with photos.

This initiative, created in partnership with Gnammo, Italy’s leading social eating web site, has been developed thanks to the high level of engagement of users and bloggers that have posted and shared recipes and transforming a passion for food into a social experience.

On Saturday 12 April, at 5.30 pm, the 3 best recipes, from those of the users who have taken part in the contest, will be revealed at a showcooking inside the Mondadori Food&Design Experience, at the Magna Pars in Via Tortona 15 in Milan.

The #cucinacon jury consists of the editor of Sale&Pepe, Laura Maragliano, and the blog stars Chiara Maci (@ChiaraMaci), Francesca Romana Barberini (@Frbarberini), Iaia Guardo (@maghetta), Ilaria Mazzarotta (@lamazzarotta), Laurel Evans (@laurelevans) and Mariachiara Montera (@Maricler): they will have the task of choosing the winning recipe that will be published in both the magazine and on Salepepe.it.

www.salepepe.it

Facebook: www.facebook.com/saleepepemagazine

Twitter: @SALEePEPEMAG

Instagram: @SALEePEPEMAG

CasaFacile, the monthly that helps you to create your own style of furnishing edited by Giusi Silighini and Sale&Pepe, the magazine for food lovers and those looking for exclusive gastronomic ideas edited by Laura Maragliano, will present, at Magna Pars in Via Tortona in Milan, the Mondadori Food&Design Experience, a unique event that combines the world of cooking and the world of interiors, realized under the patronage of Milan Expo 2015.

From Wednesday 9 April to Sunday 13 April, at the heart of the week of the Milan Design Week, the two Mondadori titles will stage a rich calendar of events dedicated to food and design: five days of completely free entertainment, activities, décor laboratories and e showcooking for those who want to live cooking as a passion to be shared and those who want ideas and advice for the best ways to furnish their homes.

Appointments
CasaFacile and Sale&Pepe will open the doors to their “home” to all visitors in a welcoming and elegant location furnished by by the Gruppo Euromobil, and recreated for the occasion at the Sala Elisir in the Magna Pars and made up of a living area, bedroom, children’s room, craft room and kitchen, that will become the theatre of a range of initiatives.

Everyday, from 12 to 8 pm (on Sunday until 6 pm), the public is invited to watch tasty showcooking displays and to participate in styling laboratories.

You can get an opinion of an architect or handy tips about decorating solutions, thanks to the advice of experts from CasaFacile who will assist members of the public with creative and rapid ideas to improve your home.

Every evening the editor of CasaFacile, Giusi Silighini, along with the magazine’s staff and experts, will meet the public to offer useful and amusing advice on a range of issues: from energy saving to sound-proofing, advice on how to create the perfect balcony to the ideal photos for the world of social media.

The chefs of Sale&Pepe will be present to surprise in an area entirely dedicated to cooking, with innovative recipes and original showcooking demonstrations.

At the end of each day, the editor, Laura Maragliano, together with authors and famous chefs will talk to the public; including, the ‘king of chocolate’ Ernst Knam who will present one of his special creations, Paola Maugeri the TV presenter and journalist, an enthusiastic expert in vegan cooking, from Bologna Alessandra Spisni who will explain how to make excellent pastry and pasta and, finally, Mauro Fermariello who will enthuse the visitors to the Mondadori Food& Design Experience with his wine stories.

Charity initiative
The Mondadori Food&Design Experience will also welcome into its “home” an important charity initiative, the CasAmica: by buying the chocolate eggs made available by CasAmica, visitors can contribute to supporting the association that provides hospitality to the sick and their families.

Milano Food& Design Experience is also live blogging and tweeting
A team of food bloggers will follow all of the event’s activities live, with photos, videos, live blogging and tweeting with the hashtag #FoodExp.

Casafacile.it will report news, videos and live updates directly from the live the event location, as well as the Facebook fan pages of both CasaFacile and Sale&Pepe.

But that’s not all: on Saturday 12 April at 5.30 pm, the best recipes of the users and bloggers who have taken part in the competition #cucinacon on Salepepe.it will be judged. The jury will include, in addition to the magazine’s staff, six successful foodbloggers: Chiara Maci (@ChiaraMaci), Francesca Romana Barberini (@Frbarberini), Iaia Guardo (@maghetta), Ilaria Mazzarotta (@lamazzarotta), Laurel Evans (@laurelevans) and Mariachiara Montera (@Maricler).

“FEEDING NEW IDEAS FOR THE CITY” is the name of an important exhibition event – developed by the monthly INTERNI, along with Expo Milano 2015 as partner and the patronage of City of Milan – to be held in the courtyard of the University of Milan from today until 18 April, as part of the FuoriSalone, fringe events of the Milan Design Week. The co-producer of the initiative is AgustaWestland, which has contributed with a competition for young designers “Flydeas for the City” and Audi with the installation “primarchittetura” by Walter Maria de Silva.

“FEEDING NEW IDEAS FOR THE CITY also aims to introduce and develop the theme of Expo Milano 2015 Feeding the Planet. Energy for Life”, declared Gilda Bojardi, the editor of INTERNI. “We have brought together original contributions from designers of international standing and leading companies in the fields of innovation and research who have identifies and produced temporary installations to develop the theme of “feeding” in a metaphorical and multidisciplinary sense,” Bojardi concluded.

With this exhibition event, which gives Milan unique and exceptional visibility, the INTERNI system confirms its strategic role also in terms of advertising, with sales up by 7% in the period January-April compared with the same period of 2013: an excellent result achieved thanks to the strength of the brand and the activities developed for the Design Week and the magazine’s 60th anniversary.

A large number of world renowned designers and architects have contributed to the exhibition event: Walter Maria de Silva for Audi, Torafu Architects with Panasonic, Kengo Kuma & Associates with Salvatori and with Asahi Building-wall, Kajima, Obayashi, Shimizu, Taisei, Takenaka and Ferragamo Parfums, Archea with atelier-a and Architettura Sonora, Paola Navone with Deborah Milano and Gruppo Pozzi, Speech Tchoban/Kuznetsov with Velko 2000, dRMM with the American Hardwood Export Council – Ahec, Nemesi&Partners with Italcementi Group and with Styl-Comp Group, and many more besides.

FEEDING NEW IDEAS FOR THE CITY will also be an opportunity to celebrate the 60th anniversary of INTERNI, from the beginning one of the leading observers of international contemporary design. To underline the significance, six well-know architect-designers – Antonio Citterio, Paola Navone, Matteo Thun, Giulio Cappellini, William Sawaya and Rodolfo Dordoni – have created an ad hoc installation: six tables that combine to form a 72-metre-long table, placed at the Portico del Richini. Each designer interpreted an assigned decade with the use of special surfaces and selecting different objects, seating and lighting.

But this year INTERNI will also extend its activities to another location in the heart of Milan, the Orto Botanico di Brera (the University of Milan’s botanical garden), that will host the installation “Giardino Geometrico” (Geometric Garden) by Lissoni Associati, created together with Laminam and Living Divani. The magazine has also planned a series of actions for the restructuring of the garden, some of which were completed in 2013, for example the construction of a pathway for the sight impaired (undertaken by the Orto Botanico with the Rotary Club of Milan) and the new entrance in Via Fratelli Gabba (overseen by the Amici di Brera).

2014 is also the 25th anniversary of the FuoriSalone and the Guida FuoriSalone® – which is also available as a free app for iPad and iPhone, as well as Android-based tablets and smartphones – which this year features over 500 events and continues to be an indispensible tool to find your way around the ever-increasing range of showroom, exhibitions and events.

The Panorama system is being reinforced to include all of the channels of communication, from print, the web, tablets and mobile, as well as initiatives and events across the country.

In particular, from tomorrow, the Mondadori newsmagazine edited by Giorgio Mulè, will present itself to readers in a decidedly new look, designed by Pier Paolo Pitacco and created with the art director Roberto Bettoni and, making the magazine more modern, elegant and easy to read thanks also to the use of opaque glossy paper .

But the real change will be in the second half of the magazine, which will be called Link and will modify the editorial mix by tipping the wink to men’s passions: from fashion (with features and still life) to cosmetics, art tours, from culture to music, technology and cars, and, of course, design. The first half of the magazine will remain focused on the most important current affairs from Italy and around the world, including the investigative reporting that has always been a hallmark of Panorama.

This revamping of the weekly is part of an overall updating of the system around Panorama. In fact, from 2014, the women’s title Flair the male lifestyle magazine ICON (launched with great success in October 2013 also in Spain with El Pais), have both gone from five to six issues per year.

The development of Panorama is proceeding at the same rate also on the web. The Panorama.it web site. thanks to its ability to offer immediate and detailed news, focused on the extensive use of multimedia content, in January and February 2014 attracted more than 4 million unique users (4.4 in January 2014 and 4.1 million in February 2014), with a total of around 16 million page views per month (Source: Censuario ShinyStat). And there was huge growth, compared with 2013, in the brand’s presence on the main social networks: the number of Facebook fans has almost reached 100,000, while doubling the number of followers on Twitter (54,000).

Plus, for the first time ever, Panorama is going on tour around Italy with “Panorama d’Italia”, a live & media experience that, from 2 April, starting in Reggio Calabria, will visit 10 Italian cities with a calendar of 150 integrated initiatives and dialogue with 300 speakers and 3 million citizens and establishing a link between the excellence of Made in Italy in the world of business, the economy, culture, food and wine.

The new Panorama, on newsstands from Thursday 27 March at a special price if just €1, will also be a collectors’ issue: in fact, the cover, entitled La meglio Italia (The Best of Italy) has exceptionally been designed by the Oscar winner Dante Ferretti.

In support of the magazine, a multichannel media campaign has been organised with the claim “Panorama entra nel vivo” (Panorama gets to the heart of things), on leading TV, newspapers, radio and web media.

Today sees the debut of the new R101. The radio station of the Mondadori Group presents a completely renovated schedule that puts the energy of music at its heart. A big change, accompanied also by a new logo and a range of other new features for listeners.

“Radio has always been one of the priorities of our Group,” underlined Ernesto Mauri, chief executive of the Mondadori Group. “And with the launch of the new R101 we have decided to significantly intensify our presence in the radio market: a sector in which we want to play a leading role by introducing the best skills in music programming and the maximum innovation in terms of content and listening options,” Mauri concluded.

It is on this basis that Mario Volanti, founder and chairman of the Radio Italia group, and Marco Pontini, general manger of marketing and sales – to whom Mondadori has entrusted the content and marketing of R101 and who will take on the roles of deputy chairman and director of content and marketing respectively – today presented the radio’s new editorial line, developed together with Carlo Mandelli, managing director of Monradio.

“In this period, along with Marco Pontini, we have been working on the repositioning of the station and the relaunch of the image in general of R101,” declared Mario Volanti. “Already today you can appreciate the return of music to the centre, the very heart of the station, as was agreed for the new editorial line of R101. But above all it will be the continuity of daily programming in the coming weeks that more an more people will be able to rediscover their favourite music.”

R101 – THE MUSIC

R101 is reborn with the power and energy of music; a significant change, starting from the logo and the new pay off “The music”, that will accompany all of the output and a surprising cross-media advertising campaign, developed by LGM – Young & Rubicam Group, on the air from 27 March with a soundtrack by James Blunt who has chosen R101 as the partner for his upcoming Italian summer tour.

The ironic and irreverent spot, promises good music. “Life is too short to listen to rubbish music, choose the right radio” and it is precisely this more direct claim that is the real promise of R101: to provide good music.

A SPECIAL BAND FOR THE RADIO’S NEW JINGLE
In line with the objective, the radio’s new jingle has been commissioned from a pool of outstanding musicians who have all made a personal contribution, with their voices and instruments and given life to an original Italian band, brought together for this special occasion to give a welcome to the new R101.

Playing on the new jingle for R101 were Saturnino, legendary bass player and close friend of Lorenzo Jovanotti, Claudio Dirani the drummer from Modà, as well as the incredible guitar and voice of Alex Britti, the unmistakable piano and voice of Raphael Gualazzi and the voices of singers of the calibre of Giorgia, Francesco Sarcina, Marco Mengoni, Kekko Silvestre from Modà, Mario Biondi, Arisa and Zucchero.

ON TOUR WITH ITALIAN AND INTERNATIONAL MUSIC
In order to reinforce the radio’s link with Italian and international music, listeners will be able to enjoy tours that R101 has supported in the first phase of the relauch. Starting with Francesco Sarcina, fresh from success at the Sanremo Festival, moving on with James Blunt and Simple Minds, who have chosen R101 as their official radio, and then what everyone acknowledges will be the international musical event of the 2014: the concert by the Rolling Stones at the Circo Massimo in Rome, scheduled for 22 June.

For this special occasion 101 lucky listeners will win tickets for the concert through a competition that will certify their loyalty to the radio.

R101 will also be the partner of an event on 23 April at the Theater at Madison Square Garden and will give two luck listeners a trip to New York where Zucchero will play a special gig with guests including Elisa, Fiorella Mannoia, Jovanotti and Sting.

R101 AND SPORT
A new site R101.it, where you can find previews of spots, jingles and a range of other treats for listeners, a new app and the promotion of all the radio’s activities on social networks providing a daily account of what’s happening at the station and strengthening its relationship across the country thanks to partnerships with some of the most important sporting events.

Thanks to collaboration with Sport 09, R101 will also present on the jerseys of Genoa Calcio and along the sides of the fields in the stadiums of eight Serie A teams: Genoa, Lazio, Sampdoria, Udinese, Cagliari, Fiorentina, Atalanta and Chievo.

R101 is also a partner of the city run the Stramilano and the Giro d’Italia.

PARTNERSHIPS WITH TV PROGRAMMES
But it’s not just sport, there are also partnerships with TV events. In fact the radio station will be a partner of some of the Mediaset Group’s biggest events. And the first news is that R101 will soon be back on Italia1, SUPERCLASSIFICA, the new edition of the music programme that more than any other has marked the history of music on TV, while Grande Fratello, on Canale 5, will, for the first time, host a radio point inside the house.

R101 is available at www.R101.it

www.facebook.com/radioR101

twitter.com/RadioR101

#nuovaR101