Media: Publishing brands

Annalisa Monfreda, editor of Donna Moderna, takes over the editorship also of the weekly Starbene

From today editorial responsibility for the weeklies Donna Moderna and Starbene will be combined under Annalisa Monfreda, currently the editor-in-chief of Donna Moderna.

At the same time, the editorship of Confidenze will be passed to Susanna Barbaglia, already the title’s deputy editor.

Mondadori wishes to thanks Cristina Merlino for the years spent at the helm of Starbene and the web site Starbene.it.

INTERNI: the latest issue is all about internationality and the “Design Melting Pot”

Also available from 20 January, the first App “Design Guide Paris 2015”

The new year for INTERNI begins on the trail of internationality and the “Design Melting Pot”.

To give greater prominence to the theme, the January/February double issue will be in English (with the Italian translation at the end) and will be distributed in Cologne (IMM Cologne, from 19 to 25 January), Paris (Maison&Objet, 23 to 27 January 2015) and Berlin in stations and airports during major creativity events, as well as in many luxury hotels, art galleries, and design & fashion boutiques. The issue will also be distributed in Delhi, Mumbai, Bangkok, Beijing, Shanghai, São Paulo and New York.

“The hybrid identity of contemporary design is the running theme of this international issue,” said Gilda Bojardi, editor of INTERNI. “The subject is introduced by a range of selected architecture, from Antwerp to Rotterdam, from Portugal to Great Britain, all types of architecture that experiment with a curious mix of functions linked to the theme of hospitality, interpreted by multi-award-winning names from the international architecture and design world: from Alvaro Siza to Vincent Van Duysen, from MVRDV to Paola Navone, from Thomas Heatherwick to Karim Rashid, and the Spanish designer Carme Pinós.”

The pages of the magazine dedicated to design feature global challenges: through a survey of studios work on strategic projects, we try to understand how the profession is being transformed in relation to the needs of global brands. Then, with a focus on the designers of the first Internet generation, INTERNI tries to answer the question: What is lost in terms of local specificity and what is gained in the worldwide melting pot?

2015 opens for INTERNI also with another great news: from 20 January, the App – Design Guide Paris 2015 – will be available online (free for Apple and Android devices). Available in a bilingual French/English version, it highlights the most exclusive events of the Paris Design Week, the main points of interest related to the world of design, a selection of hotels, restaurants, shops, museums and much more, as well as useful information and detailed photo galleries. As always, it is an information tool and guide for visitors to the event in Paris along with Maison&Objet, but this year the Guide will remain constantly active and will be continuously updated to provide visitors to the capitals of the world design the authoritative view of INTERNI on the currently most relevant design destinations.

The January/February issue of INTERNI comes with the supplement, the Design Index Guide also available on the web and mobile, through the web app Guidaindex.com. An authentic Who’s Who of the world of Italian design that includes over 8,000 addresses: producers and what they produce, where to buy, who designs, who photographs, who advertises, who publishes, who teaches, who organises and who displays.

The process of internationalization of INTERNI will continue during 2015 with other important events related to design, such as those in New York, London and Miami, cities where the magazine will be present, as well as with the distribution of copies, with a programme of dedicated events and with the App Design Guide: an ambitious project in order to be always on the side of design companies engaged in markets across the world.

Mondadori launches the social game My Perfect Man

The social game My Perfect Man is now available on App Store, Google Play and Facebook, distributed exclusively in Italy and France by Mondadori and developed by Bulkypix in coproduction with Gas.

With this initiative Mondadori brings to the digital market a new product aimed at women and usable on smartphones, tablets and PCs.

“The spread of devices and new distribution platforms has led to an explosion in the mobile games sector,” declared Federico Rampolla, Mondadori’s Head of Innovation. “In just a few years, social gaming has become one of the driving forces of digital entertainment and My Perfect Man is characterised by a game format that is clearly focused on a female target and is full of possible synergies and integration with the Group’s content and audience,” Rampolla concluded.

My Perfect Man, which is available for free on iOS, Android and Facebook, is a simulation game in which locations, situations and characters reflect real life, all within a social dimension. In fact, the app has been designed to use and share also on social networks, thanks to a simple, amusing and ironic concept.

The aim of the game is to create the perfect man. The task of the user is to guide, through a series of daily actions, the evolution of the man who will have to demonstrate his skills in different situations, as well as face household emergencies. These tasks being just some of the game situations that will engage the players as they move up to higher levels.

Thanks to the freemium formula, that makes it possible to buy additional services through micro-transactions, it is possible to select from hundreds of options in the virtual store to make your man perfect, for example, by dressing him in the latest fashions, or personalising the home, all of which makes the game even more enjoyable and complete.

1954 -2014: Interni is 60 years old

From 3 December on all newstands along with the magazine a special volume 60 YEARS of INTERNI

INTERNI, the interiors and contemporary design magazine that has been a part of the fantastic and adventurous story of Italian furniture and interior design is 60 years old. And to celebrate this anniversary INTERNI has produced a special volume 60 YEARS of INTERNI, published by Mondadori, that illustrates six decades of evolution in design with articles, images, documents and advertising campaigns published since 1954.

“The story of INTERNI coincides with the history of Italy since the end of the second world war and, above all, with the history of design. From being Italy’s first interiors magazine, INTERNI evolved into a system of communication that now gives an account of the world of design through a series of different parallel publications and media: form print to the web, as well as creating and organising events and exhibitions conceived as a means of facilitating exchange between designers, producers and distributors,” explained Gilda Bojardi, editor of INTERNI. “Over the years we have had the great fortune to follow and cover the development of a sector that represents Italy around the world and which has come about thanks to the intuitions of genial architects, designers and cultural operators, courageous entrepreneurs and a host of other exceptional individuals who have had, and continue to have, the courage to dare,” concluded Bojardi.

60 YEARS of INTERNI has attracted the support of 170 clients, some of the most representative of the design sector, though not only, who have contributed to the extraordinary results of the INTERNI system which, on a like-for-like basis, will close 2014 with a 14% increase in advertising revenues compared with 2013.

The volume reflects the many stories that have made Italian design great, a sort of visual account, divided into six decades, that outlines the main lines of development in habits and tastes in living and the design culture in Italy, also as seen through the main protagonists and many of the iconic products of each period: from the first Olivetti calculator in the 60s, to the Pop culture of the 70s, and from the domestic revolution of the 80s and Kartell’s legendary polycarbonate chair, that marked the beginning of a new transparency in interiors on the 90s, up to the new trajectories of the present.

Completing the history, is a collection of all of the covers of 60 years of INTERNI, 15 collections of drawings, the designs that every month are done for the magazine by a major designer or architect, and a selection of the events created and organised by the magazine over the years.

Plus, especially for the occasion a special web site has been created 60anni.internimagazine.it featuring unseen interviews with the editor Gilda Bojardi and the tutors form the different decades analysed, a browse-able pdf format of the book as well as a selection of printed content from the volume INTERNI.

60 YEARS of INTERNI, with over 450 pages, features and introduction by Deyan Sudjic (director of Design Museum in London) and contributions from a number of leading critics, including – Vanni Pasca, Franco Raggi, Enrico Morteo, Andrea Branzi, Cristina Morozzi, Marco Romanelli, Beppe Finessi and Christoph Radl – and will be available on all newsstands from 3 December together with the latest edition of the magazine at the price of €10 (including the magazine).

Grazia International Network announces two new editions: from this month Grazia is out in Qatar and in 2015 will also come out in Turkey

Grazia International Network, created by the Mondadori Group for the publication around the world of Grazia, is to add two new editions, taking to 24 the number of countries in which the brand is present.

2015 will start with the launch of Grazia Turkey, to be launched in February as a weekly by the Ommedya Group, one of the country’s most active publishing groups.

“This new partnership is an important breakthrough that will enable us to extend the presence of the Grazia International Network in the Mediterranean area, in an economy, like that of Turkey, that is performing brilliantly and becoming a privileged stage for new investments in the world of fashion,” declared Zeno Pellizzari, general manager of Mondadori International Business.

But Grazia Turkey is not the only news: from this month November the magazine is also available in Qatar, following a licensing agreement reached with ITP Consumer Publishing Ltd, that also publishes Grazia Middle East and will next year celebrates its tenth anniversary.

This new launch consolidates Grazia’s presence in one of the Emirates fastest growing countries, with the world highest per capita income and a high concentration of luxury brands.

Grazia Qatar, edited by Carrie Buckle, and Grazia Turchia, edited by Ayşe Ferhangil, are aimed at readers who love elegance presented in an unmistakable editorial mix and an upscale offer with a special interest in Made in Italy style.

The Grazia brand is at the centre of a global multichannel system that ranges from print to the web, social media and TV, and which has also opened up to the world of fashion and e-commerce. Through its publications and web sites, the Grazia International Network (www.graziainternational.com) reaches a total of 17 million readers and 16 million unique users each month, with a monthly circulation of 10 million copies; the Grazia Network is also on Facebook, Twitter and Instagram, with the account @grazianetwork.

Interni arrives in China: taking the number of international editions of the magazine to three

Following the signing of a licensing agreement between Mondadori and China International Publishing Group (CIPG), from next February Interni will be available also in China.

The new edition takes to three the number of international editions of the title which is already published in Russia and Thailand.

“With this new launch, Interni enters one of the most important markets for the development and affirmation of goods carrying the Made in Italy label; a country full of opportunity for creativity and design,” declared Zeno Pellizzari, general manager of Mondadori International Business. “We are particularly proud that one of China’s leading publishers has recognised and appreciated the value of our magazine, which we are sure will become a point of reference for all the many enthusiasts of the sector in the country,” Pellizzari concluded.

This operation is a significant step forward in the promotion and spread of culture and design launched in China with a view to creating winning synergies with a range of markets. With Interni, edited in Italy by Gilda Bojardi, China International Publishing Group will enrich its portfolio with a magazine that for 60 years has appealed to enthusiasts of and professionals from the sector: an essential guide to new products and innovative trends in the culture of living, and a voice of Italian and international creativity and production.

It is a brand that is already accredited in China thanks to a number of successful initiatives; including: the exhibitions 50+2 years Italian Design, organised in 2006 at NAMOC (the National Art Museum of China) in Bejing; the 2011 show Creative Junctions, in collaboration with Tsinghua University – Academy of Art & Design on the occasion of the First Beijing International Design Triennial; in September 2012, the magazine was also the protagonist of the Beijng Design Week, one of China’s most important events dedicated to design and where two projects designed by Alessandro and Francesco Mendini and Zhang Ke-Standardarchitecture were presented.

China International Publishing Group (CIPG), with more than 20 branches and 12 foreign offices, including in the US, the UK, Germany, Belgium, Russia, Egypt, Mexico, Japan and Hong Kong, operates in the book market, publishing over 3,000 titles per year, and in magazines with a portfolio of some 30 titles in ten different languages and 30 web sites.

Panoramauto.it and Amazon.it together for the online sale of products for cars and motorcycles

The launch of Panoramauto Shop introduces a new section of the web site offering a selection of over a million products from the catalogue of Amazon.it. It is the ideal place for car and motorcycle enthusiasts to find spare parts, accessories and components, tyres, hub caps, paint and technological gadgets for their cars and motorcycles.

Panoramauto Shop has been developed to offer the best user experience also on smartphones and tablets.

The entry of Panoramauto.it into the world of online sales is completed with sections and formats that combine news and background coverage with target offers and advice based on readers’ interests.

Spare parts, accessories, tyres and technology are now easy to find and available at a click, thanks to correlated products that enrich and enliven the articles featured in Panoramauto.it.

The site’s Accessories section features a buyer’s guide for specific categories of goods, with the best products at the cheapest prices and the indication of particular proposals identified by the editorial staff.

The collaboration between the two partners will run in parallel also on Amazon.it, where, every month, users can find Panoramauto Shop Select, a theme-based selection for every occasion from the experts of the site dedicated to cars and motorcycles.

Donna Moderna presents “Sogni possibili” (Possible Dreams), the first example in Italy of mobile journalism

Sogni possibili (Possible dreams) (sognipossibili.donnamoderna.com), Italy’s first example of mobile journalism, is a new project from Donna Moderna, the Mondadori weekly edited by Annalisa Monfreda.

The idea of three of the weekly’s journalists, Sogni possibili (Possible Dreams) is a webseries that brings together, with the help of smartphones, the experience of normal people who have changed their job and routines in order to follow their dream.

The videos give voice to those who, with courage and determination, have embarked on ambitious projects: collectively, in pairs, as professionals, but in all cases linked to personal satisfaction.

Sogni possibili is Donna Moderna’s first video journalism project and is a manifesto for the brand’s values. Innovation: three journalist who decided to go around Italy ‘armed’ only with a mobile phone. Positivity: stories that are an authentic injection of confidence, above all because the protagonists are normal people with whom we can all identify and think “maybe I could do that, too”. Sharing: the key to all the stories, given that success begins when you decide to share a project, a dream, a risk. That’s the moment when everything becomes possible.

Launched just a few weeks ago, Sogni possibili is already proving a hit with readers for its originality and the interactivity of the initiative: you can propose your story that will be evaluated, selected and produced by the thee journalists behind the project. Every week when Donna Moderna hits the newsstands, a new story will be online here: sognipossibili.donnamoderna.com.

The success of the initiative is also the result of a simple and intuitive user experience designed for digital distribution for a wide range of devices and with a communication plan that leverages all of the title’s crossmedia assets, from the homepage of Donnamoderna.com, to social networks, Facebook and Twitter in particular, as well as a weekly schedule on Donnamoderna.tv, the Donnamoderna.com newsletters, a video banner campaign on the sites of the Mondadori network and the Expo-express.info site that offers high-impact space for clients in the form of pre-rolls on the video stories, videobox and the masthead.

It is also possible to talk to the editorial staff of the magazine and tell your story on board ExpoExpress, the exhibition-train – organised by Expo Milano 2015, the Mondadori Group and Trenitalia (Gruppo FS Italiane) – that is travelling around the country to promote the Universal Exposition. or you can write directly to Donna Moderna at: sognipossibili@mondadori.it.