Media brands

“HYBRID ARCHITECTURE & DESIGN” is the name of the great exhibition-event created by the monthly magazine INTERNI, sponsored by the City of Milan and Expo2015, and co-produced by the BE OPEN Foundation and iGuzzini, which will take place in the courtyards of University of Milan, between now and April 21st, for the Milan Design Week.

“HYBRID ARCHITECTURE & DESIGN is dedicated to the theme of métissage in architecture and design projects,” said Gilda Bojardi, director of INTERNI. “The concept of hybridization is interpreted as an encounter between cultures and technologies capable of generating answers to the uncertainties and problems of the contemporary world. Métissage, then, within this project, provides a credible alternative to the concept of the melting pot, the uncritical sum of cultures and traditions, and the leveling of languages, design and culture originated by globalization,” Bojardi concluded.

With this exhibition-event, which endows Milan with a unique and exceptional visibility, the magazine is confirmed as the absolute leader in the communication of the design system. It is proved by the data which the system INTERNI – INTERNI/Panorama, INTERNI Annual, INTERNI International Kingsize, Design Index and Guide Itinerari- can boast in April 2013: a total circulation of 770,000 copies, with a total foliation of 1,100 pages.

HYBRID ARCHITECTURE & DESIGN also triggers a stimulating dialogue between designers and companies, which takes the form of site-specific works, designed as new forms of intercultural communication.

Numerous are the names of designers, architects and companies who have created “HYBRID ARCHITECTURE & DESIGN” with their projects: Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums, Christophe Pillet, in collaboration with Studio Azzurro videomaker for BE OPEN , Akihisa Hirata with Panasonic, Archizero with Franchiumbertomarmi, Mario Cucinella with Marazzi, Michele De Lucchi with Safilo, Daniel Libeskind with Cosentino Group, Simone Micheli with Aqua Industrial Group, GLIP and Zambogroup, Luca Scacchetti with Wolf Haus, Speech & Tchoban Kuznetsov and Mark Bravura with Arch-Skin, Dean Skira with iGuzzini, GLIP, Zambogroup, Autoban with Deborah Milano Group and Wells, Martí Guixé with Levi’s, Federica Marangoni with FART, the exposure of the prototypes of the competition Decò Ter supported by Regione Lombardia, Przemyslaw “Mac “Stopa with Samsung Chemical Europe.

INTERNI has also reserved a number of proposals for fans of the web: the applications of FuoriSalone@ Guide and the Guide ZeeMilano are available free for iPad and Android operating systems on tablets and smartphones as well as iPhone.

Donnamoderna.com, one of Italy’s leading web sites for women, presented to the Fondazione Istituto Europeo di Oncologia (European Institute of Oncology -FIEO) the proceeds of “Un’azione coi fiocchi”, an online charity initiative in support of the couples who every year have difficulty conceiving a child, in collaboration with Pro-Fert, (Società Italiana Conservazione Fertilità), the Italian Fertility Conservation Association.

The users of Donnamoderna.com, by sharing the initiative with their friends on Facebook, Twitter and Pinterest, activated an authentic web charity chain triggered by a video-story in support of fertility which in a short time generated 83,000 views YouTube and winning the first place among the most viewed (of the week and month) and popular videos on the web in the “Non-profit & Activism” category.

Thanks to the likes and shares on social networks, Donnamoderna.com donated €5,000 to the Fondazione Istituto Europeo di Oncologia: the proceeds will be used by the FIEO to promote an innovative study led by Dr. Fedro Alessandro Peccatori, Director of the Fertility and Reproductive Oncology Unit at the IEO, into “Cancer and fertility: the importance of prevention.”

Donna Moderna is the preferred magazine for the most lively, curious and modern women, thanks to an editorial formula based on service, variety and completeness as well as journalistic quality. Donnamoderna.com is the Italian leader in sites for women with 4.5 million unique visitors and 55.7 million page views (source Audiweb, November 2012), it also has over 151,000 fans on Facebook and over 156,000 followers on Twitter .

Fondazione IEO
“Better care through research” is the motto of the IEO, established in 1994 on an idea by ​​Prof. Umberto Veronesi, and which is inspired by an innovative model of health and advanced research in the field of oncology, integrating the various activities in the fight against cancer: prevention, diagnosis, health education and training, research and treatment.
In order to conduct research of consistently high quality and reliability you need to ensure that researchers have a real opportunity to work consistently at the highest level, which is why the Institute is supported by the Fondazione IEO, a non-profit fundraising organisation.
For IEO and its Fondazione, the fight against cancer is conducted along three lines: clinical activities concentrated in the three areas of prevention and diagnosis, surgery and medical care; experimental research which has absolute priority; and training, to which the utmost importance has always been given.

Profert
Profert, the Italian Fertility Conservation Association, is a scientific body which brings together gynaecologists, reproductive specialists, oncologists and biologists. It is chaired by Dr. Andrea Borini, chief clinician and scientist of the Tecnobios Procreation centres.
The associations objectives include: the organisation of clinical trails, the establishment of a network of counselling centres for the preservation of fertility, the training of doctors in the field, the drafting of guidelines for specialists, the promotion of information campaigns to build awareness among women and men of childbearing age how to safeguard their ability to have children.

Donnamoderna.tv, the new web TV by women for women, which offers a daily range of news and content designed specifically for women, will be online on February.

In line with the pay-off “see how easy it is,” Donnamoderna.tv will provide videos and clips dedicated to cooking, mothers and children, DIY, fitness, beauty, gossip and the world of work, involving emerging and well-known personalities from television and theatre. With a rich programming, the web TV is also accessible through the playlists of programmes.

For the launch, Donnamoderna.tv will exclusively present episodes of Madame Rouge (www.madamerouge.it), the new character played by Lucianna De Falco who, immersed in a bath full of bibbles and hot peppers, every Thursday offers recipes with a touch of spice and burlesque.

The schedule foresees other rolling programmes and features made ​​exclusively for Donnamoderna.tv. Including:

• Cris! Una donna sull’orlo di tutte le crisi, in which every Tuesday the protagonist, Adalgisa Vavassori, will look at the various aspects of the current crisis as they affect today’s women. A “Crisometro” will measure the level of crisis of users in relation to the subject matter;
• Pierangela: On Wednesdays Pia Engleberth will take an ironic look at the world of women through the behaviour of female animals (the praying mantis, the razorbill, the fawn);
• Prendi Nota!: Five ‘musts’ for women, news and information about beauty, love, health, food and sex, examined every Monday in the witty style of Donnamoderna.com.

Donnamoderna.tv is online with over 5,000 videos, 11 thematic channels, 200 new vdeos a month, in partnership with third-party publishers and authors.

Tv Sorrisi e Canzoni, the magazine that has accompanied the history of music, television and lifestyle in Italy, celebrates its 60th anniversary. To celebrate this anniversary Sorrisi has produced a book “60 anni di Tv Sorrisi e Canzoni – Una storia italiana”, published by Mondadori, which describes the evolution of the Italy’s first entertainment.

“The story of Sorrisi coincides with the history of Italy from the postwar period to the present, as well as with the history of our dreams, those made of songs, films, TV shows and ‘recent and not so recent’ characters” says Aldo Vitali, editor of Tv Sorrisi e Canzoni. “It is of course also the story of a special magazine, the best-selling and most imitated, the most whimsical and sometimes, as you can see from the pictures and the covers in this book, the craziest. Above all, the most authoritative; so much so that it has been widely considered “the Bible of entertainment.” This book, based on Sorrisi’s astonishing archive, is a great adventure full of twists and emotions and a genuine treat for the eyes. We like to think that behind the many surprises on these pages, people will recognize the same curiosity, the same passion and the same soul with which we continue today to keep the spirit of Tv Sorrisi e Canzoni alive,” Vitali concluded.

The magazine has accompanied all the changes that have occurred in the world of entertainment – from the period in which songs were a unifying element for the whole country, to the emergence of television in the swinging ’60s, through the boom of commercial television in the ’80s, to the present day, with the advent of new channels, new technological platforms and new ways of using content – becoming an increasingly essential tool with which to navigate the vast array of programmes, films, music, books, technology, radio and all other forms of entertainment.

“60 anni di Tv Sorrisi e Canzoni – Una storia italiana “, with 400 photographs and a preface by Aldo Grasso, traces the history of entertainment in Italy. The book will be available from tomorrow in all bookshops at the price of €29, including a gift facsimile of the first issue of Tv Sorrisi e Canzoni.

On the occasion of its fiftieth anniversary, Panorama, the first Italian newsmagazine, treats its readers with a special edition issue which chronicles half a century of Italian and international news that changed people’s habits and lifestyles. Fifty years of hopes, scientific and technological progress, victories of freedom and democracy, but also wars and attacks: all of the above through unpublished contributions by celebrity spokespersons..

“This edition celebrating our 50 years – Panorama’s director Giorgio Mulè declares – could not limit itself to a simple retrospective, but it necessarily had to have the courage to look in prospect. To do so, we selected prestigious names from all over the world, authoritative witnesses from our times who, after having analyzed our past, tell us with autonomy of thoughts what to expect from the future. These articles represent at best the spirit which has always guided Panorama: freedom of ideas” Mulè concludes.

Among the personalities involved for the occasion are some stars of international politics such as Mikhail Gorbaciov and José María Aznar, but also leading figures from the scientific world (Ilaria Capua, John Barrow) and social studies (Giuseppe De Rita, Enrico Giovannini, Luisa Cavalli Sforza), also involving fashion (Dolce e Gabbana) and music gurus (Zucchero), for a trip to the center of current affairs, economy, culture and traditions: every topic is interpreted through the eyes of its protagonists.

In addition to unpublished contributions, the pages of the special issue are enriched by photographs and other anthology materials from the precious archive of the magazine, founded in October 1962: the same year in which the Beatles published their first record, Marilyn Monroe had been found dead in Los Angeles, Enrico Mattei’s plane crashed under mysterious circumstances and in the news stand appeared the first issue of Diabolik.

Since then, the entire Italian social, economical and cultural environment has undergone deep transformations, into which this Panorama special issue delves, comparing stages and numbers of the change: the average number of family components passed from 3,6 to 2,4 and registered foreigners grew from less than 63.000 to over 4 million and a half. Even daily habits have changed: we have almost quadruplicated beer consumption (29 liters a year per person), we go less to the movies (112 million today compared to over 728 million spectators at the beginning of the ‘60s) but much more to the theater (over 22 million spectators today vs. almost 10 in the early ‘60s): a panoramic glance over 50 years of history, also through records, movies, books and objects which have become real cults.

Donnamoderna.com is launching Bambino, a new project dedicated to kids and aimed not only at mothers, but the entire family network.

The bambino.donnamoderna.com channel has been designed in an innovative way: the contributors, led by Donnamoderna.com will be a blogger-in-chief and a rolling content team made ​​up exclusively of bloggers. The team, which will change each month, will be made up of five mothers, a father and a grandmother; all bloggers who will be in charge of selecting the topics to be addressed from among the most discussed issues on the net.

There will also be experts, videos, tools and services for mothers and children, who will be able to download loads of free pictures to colour in.

“The ambition of every modern woman is to feel realised at every stage of her life. With this new channel we want to enrich our content offer by also covering the needs of women from pre-conception to the first loves of a teenage son or daughter,” said Daniela Cerrato, Head of Donnamoderna.com. “We have involved, with a content co-creation approach, mums who blog as co-authors and the have become the centrepiece of the Bambino section of Donnamoderna.com interacting with the 3.4 million users who visit our website every month. But that’s not all, through social engagement, we are creating a network to further expand Donnamoderna.com beyond the confines of the site, and into the heart of the social scene,” Cerrato concluded.

Donnamoderna.com has also set up a permanent online observatory on the needs and desires of today’s mums and dads to find out how and what they can improve their lives. Anyone can express their opinions on the site, by going to the page contest.donnamoderna.com/iovorrei, or via Twitter and Instagram using the hashtag #iovorrei.

Marina Bigi will be the new editor of Tu Style from 2 November.

Marina Bigi, 54, is from Milan, and after completing her studies at the Istituto Europeo di Design (IED) in Milan, she joined Rizzoli as a copywriter. She began her journalistic career in 1985 on the staff of Anna, before moving in 1989 to the weekly Bella. After a number of years at the monthly Pratica, in 1996 she re-joined the staff of Bella as deputy editor. In 1998 she was appointed editor of the monthly Vera and subsequently, in 2003, of Vogue Gioiello and Vogue Pelle. In 2008 she moved to Mondadori as a consultant and head of fashion and beauty for Tu Style and Chi, before being appointed, in 2011, deputy editor of Tu Style, while maintaining her role on the weekly Chi.

Mondadori wishes to thank Maria Elena Viola for the professionalism and enthusiasm she has demonstrated over the years.

Grazia, the weekly edited by Vera Montanari, from Friday 19 October is changing.
It will become more ‘weekly’, more feminine, more connected, more surprising. From the ‘new look’ in terms of design to the new formats, to cult interviews (that are also emotional, envious, at home, on the set), true stories (worthy of a film), taboo investigations, and fashion ‘linked’ with beauty. All while retaining the characteristics that made has made it a unique point of reference for style and elegance among women’s magazines, also internationally, with 20 editions around the world.
Fashion and beauty, styles and trends, have always been key strengths of Grazia, and will be enriched, mixed. While shopping becomes ultra shopping: with a multiplication of pages right through the magazine, from news to shop windows, from interviews to dossiers. To inspire, play, change and above all dream. The new Grazia not only connects fashion and make-up but also accessories and design, beauty and current affairs, and personalities and people.

“Three words to sum up the new Grazia?” For the editor Vera Montanari they are: “’Energy: we women are full of energy. And we really need it. The second word is ‘Emotion’, because that’s what matters most in life. You have to touch people’s hearts, make a mark, move or entertain, even in the fashion or beauty pages. The last word is a bit classic, but is of great importance for us and it is ‘Style’. Grazia has it, it is its distinctive characteristic.”
Grazia is also news and aims “to become a daily that comes out every week,” the editor explains. In addition to Fast News – with the best of the week – there will be features on the themes that ignite debate, interviews – short circuit, 24 hours with, surveys. As well as films, books, addresses, inspirational homes, gurus. All providing a feminine interpretation of reality.
Video interviews, extras, live surveys and polls live and streamed editorial meetings will create and even stronger link with Grazia.it that with an average of 840,000 unique visitors per month – and its blogs, Facebook (with 78,200 fans) and Twitter (with almost 16,000 followers) profiles, are virtual spaces for non-stop dialogue for the magazine’s community.
On the website readers also become protagonists. By participating, sharing ideas and advice, telling their stories, responding to online surveys or by sending questions to ask their favourite personalities.

The launch of the new *Grazia* will be supported by a four-week communication campaign planned for print, web and radio, inviting readers to discover the new magazine.
The press campaign, developed by the creative duo Franz Degano and Alessandro Omini, art director and copywriter respectively, covers 4 subjects: fashion, celebrities, beauty and news, which represent the different souls of the world of women.
To mark the first issue of the new *Grazia* an online multiple-choice game, *Play Grazia*, has been created by the agency Adverteam and aimed at readers who want to test their knowledge of the world of fashion. To play just click on the banner of the *Grazia.it* web campaign and answer 5
questions from among those posted over the four weeks of the campaign: the person who gives the most correct answers in the shortest time will be elected “Fashion Queen” and will be celebrated on the Facebook page of *Grazia.it*.
The *web* campaign will also involve banners on the leading sites for women, news and social networks with intriguing questions the answers to which can be found in the magazine. Also on all major *radio* stations, listeners will be invited to discover the contents of the new issue of the magazine on newsstands. The communication campaign will also involve the newsstand network with posters and branded shopping bags branded, airports and railway stations.

Today sees the start of the Mondadori Food Experience, the first food and wine festival promoted by Mondadori, which will take place in Piazza Liberty, Milan until Sunday 30 September 2012.
The event, supported by the City of Milan and organised in collaboration with the magazine Sale&Pepe, brings to the heart of the city five days of completely free entertainment and information for those who live cooking as a passion to be shared.

Cooking classes, wine tastings and challenges in the kitchen
Every day from 10.00am to 9.00pm, the stage of the Mondadori Food Experience will host cooking classes organised by experts from Sale&Pepe, show cooking with famous chefs including Davide Oldani, Claudio Sadler, Giuseppe Tinari and Fabio Barbaglini, workshops, tastings, promotional efforts for regional food culture, cooking challenges and games.
Laura Maragliano, editor of Sale&Pepe, will coordinate the Sale&Pepe Show: encounters with the editorial staff during which specialists in decoration, beverages and food will discuss, with demonstrations, the latest trends in Italian and international cuisine. For those who want to test their skills Mondadori Food Experience offers an opportunity to participate in “kitchen challenges”, a real contest in the kitchen with exceptional judges: starting today at 12 with Chef Davide Oldani, and continuing the following days with Claudio Sadler, Viviana Varese and Spyros Theodoridis.
On the programme today, at 1pm, the cooking show of the Abruzzo region, with Chef Giuseppe Tinari at 4.30pm the staff of Sale&Pepe will run a cooking course entitled “Chocolate brownies with pistachios and brown sugar”, while at 6pm, as part of the Sale&Pepe Show, cake designer Fiorella Balzamo will talk about desserts and creativity: “When dessert becomes a masterpiece.”

Children’s Workshops
The Mondadori Food Experience also caters to children, with activities and courses to promote a fun and educational approach to the world of cooking. In fact the Festival will dedicate to kids between 6 and 12 three laboratories, run with the City of Milan and Milan Ristorazione, aimed at discovering creativity in the kitchen and the promotion of proper nutrition.
On Thursday 27 and Saturday 29 September, from 4.30pm to 6.00pm, and on Sunday, 30 September 30 from 11am to 12.30pm, three events for little chefs to have fun while learning to cook. The chefs Roberto Maurizio, Gabriella Dell’Acqua Santuz and Monica Brenna (Monny B), supported by the chefs of Milan Ristorazione, offer their experience to children who feel like little chefs and even those who just want to have fun cooking with their friends.

Partners
All those attending the Mondadori Food Experience Mondadori will receive a free three-month digital subscription to Sale&Pepe to download and browse at any time. The application features content from 10 back issues and is updated every month.
The Mondadori Food Experience involves leading companies from the sector who will take part with tastings and the exhibition of products:
Main sponsors: the Region of Abruzzo, the Region of Sicily, Spar and Grana Padano.
Event partners: Collina dei Ciliegi, Cantina Settesoli, Cirio, Granarolo, Cannamela, Olio Cuor, Truvia, Casa Modena, Haribo and Coca- Cola.
Special partners: Tvs, Tescoma and Philips.
The Mondadori Food Experience is an event produced by DPR – Input Group.

From 1 October the first Sale&Pepe ebook will also be available. You can buy from iBookstore for iPad: ‘Mediterranean’ for just €3.99 with all the recipes accessible on your tablet, enhanced with lots of pictures and curiosities taken from the database of the Mondadori monthly.

For information and registration: www.corso-of-cucina.it and 02-7542.3300 from 10am to midday and from 4pm to 6pm.

20 September sees the arrival of Flair, the new magazine for fashion, arts and culture, for women who love style in all its forms, and with special attention to the creativity of the protagonists of international fashion. Flair, edited by Emanuele Farnetti, is a new upscale editorial product from Mondadori available on newsstands and on iPad with Panorama.

Concept
Flair is a new magazine, characterised by its strong contemporary vocation: anticipating trends and with a sophisticated image, able to identify new talent and bring together the cultural phenomena that revolve around the world of fashion and cosmetics.
The magazine will alternate fashion features with quality journalism, using prestigious writers and photographers. In fact, the new magazine’s contributors will include Italian and international reporters, writers and critics including Tim Blanks, Godfrey Deeny, Renata Molho, Giuseppe Scaraffia and Francesco Bonami.

Design
The layout of the new Flair is highly consistent with the editorial concept, combining the magazine’s cultural approach with the enhancement of the visual content. On the one hand, focusing on the word, respect for the text and the writers contributing to the magazine. And, on the other hand, photos, which are highlighted and treated with the utmost respect, from the cover that features a beauty icon of the moment, able to synthesize the idea of ​​contemporary beauty and express the spirit of the times.
The cover and the fashion feature of the first issue of Flair are by the great photographer Juergen Teller – whose exhibition, ‘The Girl with the Broken Nose’. for which the magazine is one of the promoters, will run in Milan from 21 September in Milan. The protagonist of the photo shoot published exclusively by Flair is Italy’s the most important supermodel, Mariacarla Boscono, photographed in her eighth month of pregnancy.

Fashion and Beauty
The two key elements of Flair are fashion and beauty, two realities through which it is possible to intercept art, design, music, photography, literature and many other aspects of modernity. Fashion is crossover, vibrant and irreverent, it uses new languages, selects international talent and proposes a new and strong points of view.
The key element of the new Flair is beauty, which is handled with unique, high-impact images, which surprise and excite thanks to the related interviews stories and columns.

The world of Flair
There are many sections that enrich the magazine with special contributions: from the ‘Flair of the moment’ column that offers a designer gift from special guests through words, phrases, photographs; the ‘Key Word’ column that reads the contemporary world through a keyword.
And the magazine doesn’t ignore the fusion of art, fashion and style thanks to the ‘Art + Fashion’ column, while in ‘Features’ Flair readers explore in depth new places of style with interviews, stories and reportage. Finally ‘Encore’ provides a glimpse of emerging talent in music, literature and art.

The first issue of Flair has been a great success in terms of advertising, with the presence of all the major Italian and international players in fashion and beauty.
The launch of the magazine will be supported by an advertising campaign planned for national newspapers, Mondadori magazines, trade publications and points of sale and marked with an exclusive event to be held on 20 September at Palazzo Reale in Milan on the occasion of the opening of ‘The Girl with the Broken Nose’, an exhibition of work by Juergen Teller promoted by Flair, the City of Milan and Moschino.