Media brands

INTERNI, the interiors and contemporary design magazine that has been a part of the fantastic and adventurous story of Italian furniture and interior design is 60 years old. And to celebrate this anniversary INTERNI has produced a special volume 60 YEARS of INTERNI, published by Mondadori, that illustrates six decades of evolution in design with articles, images, documents and advertising campaigns published since 1954.

“The story of INTERNI coincides with the history of Italy since the end of the second world war and, above all, with the history of design. From being Italy’s first interiors magazine, INTERNI evolved into a system of communication that now gives an account of the world of design through a series of different parallel publications and media: form print to the web, as well as creating and organising events and exhibitions conceived as a means of facilitating exchange between designers, producers and distributors,” explained Gilda Bojardi, editor of INTERNI. “Over the years we have had the great fortune to follow and cover the development of a sector that represents Italy around the world and which has come about thanks to the intuitions of genial architects, designers and cultural operators, courageous entrepreneurs and a host of other exceptional individuals who have had, and continue to have, the courage to dare,” concluded Bojardi.

60 YEARS of INTERNI has attracted the support of 170 clients, some of the most representative of the design sector, though not only, who have contributed to the extraordinary results of the INTERNI system which, on a like-for-like basis, will close 2014 with a 14% increase in advertising revenues compared with 2013.

The volume reflects the many stories that have made Italian design great, a sort of visual account, divided into six decades, that outlines the main lines of development in habits and tastes in living and the design culture in Italy, also as seen through the main protagonists and many of the iconic products of each period: from the first Olivetti calculator in the 60s, to the Pop culture of the 70s, and from the domestic revolution of the 80s and Kartell’s legendary polycarbonate chair, that marked the beginning of a new transparency in interiors on the 90s, up to the new trajectories of the present.

Completing the history, is a collection of all of the covers of 60 years of INTERNI, 15 collections of drawings, the designs that every month are done for the magazine by a major designer or architect, and a selection of the events created and organised by the magazine over the years.

Plus, especially for the occasion a special web site has been created 60anni.internimagazine.it featuring unseen interviews with the editor Gilda Bojardi and the tutors form the different decades analysed, a browse-able pdf format of the book as well as a selection of printed content from the volume INTERNI.

60 YEARS of INTERNI, with over 450 pages, features and introduction by Deyan Sudjic (director of Design Museum in London) and contributions from a number of leading critics, including – Vanni Pasca, Franco Raggi, Enrico Morteo, Andrea Branzi, Cristina Morozzi, Marco Romanelli, Beppe Finessi and Christoph Radl – and will be available on all newsstands from 3 December together with the latest edition of the magazine at the price of €10 (including the magazine).

ExpoExpress, an exhibition train that will travel across the country will promote the Universal Exposition, offer the public a range of free meetings, events, laboratories, castings and show cooking demonstrations.

The initiative was presented today in Venice by the chief executive of the FS Italiane Group, Michele Mario Elia, the Government Commissioner for Expo Milano 2015 and chief executive of Expo 2015, Giuseppe Sala and the chief executive of the Mondadori Group, Ernesto Mauri. The special representative of the event was the actress Ornella Muti, who is also the Ambassador of Expo Milano 2015 and WE – Women for Expo.

The train will stop at 12 Italian cities between today and 12 December with three carriages – Live Expo, Food Expo and Casa Expo – each dedicated to specific activities. The Live Expo and Food Expo carriages will feature free activities open to the public promoted by Donna Moderna, Grazia, TuStyle, Starbene and Sale&Pepe, about fashion and cooking, nutrition and wellbeing, castings to become the protagonist of a fashion shoot, a women wall with the experiences of readers and show cooking demonstrations with star chefs. Meanwhile, the Casa Expo will offer an interactive path to explain Expo Milano 2015 and the focus on the theme “Feeding the Planet, Energy for Life”. Casa Expo will host the Ambassadors of Expo Milano 2015 and WE-Women For Expo, a project developed by the Universal Exposition in collaboration with the Italian Ministry of Foreign Affairs and the Fondazione Arnoldo e Alberto Mondadori.

During its tour ExpoExpress, which will depart from Venice’s Santa Lucia Station on the occasion of the 71st International Film Festival, and will stop off at 11 other cities: on 6 September in Verona, 12 September in Padua, 19 September at Milan Central, 1 October in Genoa, 11 October in Trieste, 17 October in Rome, 24 October in Turin, 14 November in Bologna, 21 November in Florence, 28 November in Pisa Centrale, 7 December at Milan Porta Garibaldi and 12 December in Naples.

Each of the stops of ExpoExpress will have wi-fi connection thanks to the support of Telecom Italia and Cisco, Official Partners that will provide fixed and mobile networks, IT solutions, IP and wi-fi connection and other innovative solutions for Expo Milano 2015. The technological layout of the exhibition train is by Samsung, the Official Edutainment Global Partner of Expo Milano 2015.

The decision to promote the Universal Exposition by train is not coincidental. Indeed, as underlined by the chief executive of the FS Italiane Group, Michele Mario Elia, the train offers an opportunity for people to meet and for cultural exchange, which is precisely what will happen for the countries that will animate Expo Milano 2015. In any case the support of the FS Italiane Group is across the board, from the supply and strengthening of railway services (connections and stations) to technical and logistical support for the exposition area and the national and international promotion of the Universal Exposition through our sales channels.

The Government Commissioner and chief executive of Expo Milano 2015, Giuseppe Sala, underlined the values and the educational content expressed by the theme of the upcoming Universal Exposition in Milan “Feeding the Planet. Energy for Life”. Expo Milano 2015 will attract 20 million visitors from across the world and the train the ideal form of transport for reaching the exposition site.

Ernesto Mauri, chief executive of Mondadori, showed how the Group will make the company’s unique editorial assets and know-how in terms of content and the value of the brands, available to an event that will put Italy at the centre of world attention. The free activities organised by the magazines Donna Moderna, Grazia, TuStyle, Starbene and Sale&Pepe on board the ExpoExpress will constitute an enormous communication platform able to draw in, inform and make people in general – as well as readers and enthusiasts – more aware of the theme of Expo Milano 2015.

Communication support for the entire initiative will also be provided by FS Italiane Group media (the online newspaper fsnews.it, the web radio available at over 400 stations FSNews Radio and the Twitter profile @fsnews_it,) as well as by the web and social channels created for the occasion by the Mondadori Group (expo-express.info, and the Twitter and Instagram social profiles using the hashtag #expoexpress).

The initiative will also be communicated and enhanced by the social media channels of #Expo2015: Facebook Italia facebook.com/Expo2015Milano.it, Facebook Global facebook.com/Expo2015Milano, Twitter @Expo2015Milano with the hashtag #Expo2015, and Instagram Official, instagram.com/expo2015milano.

Press Office FS Italiane

Tel +39 06 44105355 – ufficio.stampa@fsitaliane.it

fsitaliane.it

Press Office Expo Milano

Tel. +39 02 89459400

ufficiostampa@expo2105.org,

pressoffice@expo2015.org

expo2015.org

Media Relations Mondadori

Tel. +39 02 75423159 – pressoffice@mondadori.it

mondadori.it

ll mio Papa, the world’s first weekly entirely dedicated to Pope Francis, after its outstanding success in Italy, will exceptionally take the formula outside of Italy with a special issue for Korean readers.

In fact, tomorrow, Il mio Papa will launch a special My Pope edition in Korea to mark the arrival of His Holiness in Seoul for the VI Asian Youth Day (13-18 August).

My Pope, which will be on newsstands from 5 August as a free supplement to the Korean edition of Grazia, will offer an Asian audience a view of Pope Francis through anecdotes, stories and the most significant political and diplomatic meetings in the run up to the Holy Father’s visit to Korea.

With the same high-impact and photographically rich vibrant and colourful layout that characterises the Italian weekly edited by Aldo Vitali, the 24-page special in Korean will offer readers in the country a completely new window on the world of Pope Francis, paying particular attention to items of interest and images that portray the simple approach of the Holy Father’s daily gestures and habits: from the pope-mobile to his private residence and from the ring he wears to the significance of his clothes.

My Pope has been produced thanks to an agreement between Mondadori and Seoul Cultural Publishers Inc., and will be on newsstands, as a supplement to Grazia Korea for two weeks, at the usual price of 3.500 won (€2.40).

Friday 8 August will see the arrival on newsstands of Giochi, a new Mondadori magazine entirely devoted to games and quizzes and the most amusing ideas for passing leisure time and relaxing.

Giochi, which is produced by Tv Sorrisi e Canzoni, the weekly magazine edited by Aldo Vitali, is unique of its kind and comes in the form of a large-format magazine with a glossy cover and 132 full-colour pages and made up of games and quizzes for leisure time produced in an innovative and original way. Over 360 games, the most extensive offer on the market, are classified in 6 different levels of difficulty indicated by the use of different colours.

From great quiz classics, such as crosswords, Sudoku, encryptions and puzzles, to new and fun features, such as mosaics, logic games and word grids. Plus, 10 pages especially designed for younger quiz masters.

The first issue of Giochi will feature a big competition linked to the solution of a crossword with a prize of an MSC cruise for two to the Canary Islands.

The communication campaign – with the claim “un passatempo divertente, un relax intelligente” (an amusing pastime, an intelligent way to relax) – will involve TV, radio, Mondadori weeklies, posters at points of sale and large-scale retail outlets. The magazine will be on sale at newsstands at a price of €2.90.

Giochi is produced and edited by Axioma, a company specialised in crosswords and quizzes.

New appointments have been announced today in the Panorama system: Michele Lupi will be the new editor of Icon and Flair, the fashion and lifestyle magazines that enhance the offer of the weekly Panorama, edited by Giorgio Mulè.

At the same time, Emanuela Fiorentino will take up the post of deputy editor of Panorama. Fiorentino will oversee Link, the new section dedicated to male lifestyle recently added to the newsmagazine.

Michele Lupi, 48, was born in Milan and in 1989, while still a student of architecture began working with a number of RCS titles pursuing his passion for racing cars and travel. In 1994 he was the New York correspondent for the monthlies Dove and Gulliver. From 1997 to 1999 he worked in television, first at RAI and then at MTV, where he was the author, among other things, of the programme Kitchen. In the autumn of 2003, with Carlo Antonelli, he put together the Italian edition of Rolling Stone, which he edited until July 2006, when he was appointed editor of GQ Italia, where he remained until January 2011. From March to May of that year, he was deputy editor of Vanity Fair Italia, before returning to the editor’s chair at Rolling Stone.

In Mondadori Michele Lupi will take advantage of the collaboration of Sissy Vian, creative fashion director of Flair, and Andrea Tenerani, creative fashion director of Icon, who will provide additional support to Michele Lupi in product development del.

Emanuela Fiorentino, who was born in Cesano Maderno (MB), and after taking a degree in political science from the University of Bologna began her career in journalism at il Messaggero. She later joined the editorial staff of Corriere Adriatico, where she covered the courts and justice, before joining Il Giornale, as head of the Florence office. In 2000 she moved to Panorama, where she has covered roles of increasing responsibility, becoming head of the Rome office in 2009.

The Panorama System
With a range of initiatives that range across print media and the web, Panorama is at the centre of a system that involves all channels of communication, from tables and mobile, to events around the country.

The development of Panorama is proceeding also on the web with Panorama.it, which, thanks to its ability to provide immediate and detailed news coverage, in June recorded more than 4 million unique users (Source: ShinyStat). It also has a significant presence on all the main social networks: with over 110,000 fans on Facebook, while the total number of Twitter followers has doubled since 2013 to over 100,000.

Meanwhile the great success of the “Panorama d’Italia” tour continues, in which the weekly magazine goes in search of excellence around the country: after the summer break, the live&media experience will continue stopping of in Verona (10-13 September), Verbania (24-27 September), Brescia (8-11 October), Viterbo (22-25 October), Catania (5-8 November) before concluding in Salerno (19-22 November).

Today sees the debut on Donnamoderna.tv of Il Saloon di Adele, the first web fiction in HD by Donnamoderna.com.

At the heart of the series, co-produced by Mondadori and Brandon Box, is a hairdresser, her customer/friends and the local competition in a small Italian provincial town. Il Saloon di Adele is “the only hairdresser open also on Mondays”, the day on which, at 11 am, from week to week, the eight-minute episodes, written by Camilla Sernagiotto and Andrea Sgaravatti, and directed by Guido Geminiani and Enrico Riscassi will be shown at Donnamoderna.com/SaloondiAdele.

“Donnamoderna.com has always been attentive to the most important trends in digital media and the launch of a high quality web fiction like Il Saloon di Adele is further proof,” declared Daniela Cerrato, head of digital marketing properties at Mondadori. “The already appreciated video serials on Donnamoderna.tv, are now evolving into a high level format that, already in the production phase, has been conceived for use on a wide range of devices and for eventual release on other channels. The strong points include a high level of engagement with users, who in this instance can see themselves in the four types of women represented in the show as well as in Italian provincial life,” Cerrato concluded.

The launch of the web fiction will be supported by social communication with the hashtag #SaloondiAdele, on the Donna Moderna profiles on Facebook and Twitter, and a Facebook page dedicated to “Il Saloon di Adele”.

The series will be accompanied by a campaign on Donnamoderna.com, with teasers and display ads. The promotional activities will also be supported by Videomediaset, where the Donnamoderna.tv channel will host a new section entirely dedicated to Il Saloon di Adele; and the series will also be available on Virgilio.it and Libero.it.

The plot
In what is an original “pink western”, a narrator, with the voice of Emanuela Rossi (the official dubbing actor of Michelle Pfeiffer and Brenda Strong from Desperate Housewives, as well as the voice of Nicole Kidman, Angelina Jolie, Catherine Zeta-Jones and many more) guides through the adventures of Adele (Laura Locatelli), a hairdresser of almost forty who runs a salon with a number of regular and loyal customers, each with a different personality and lifestyle: the stand-out characters are Elena (Orsetta Borghero), a divorce lawyer who is single from choice; Paola (Frida Bruno), a disastrous and regularly cheated on housewife; and Arianna (Ilaria Fratoni) a supermarket checkout girl with a number of degrees who dreams of publishing her first novel.

Through a series of plot twists, with tinges of romance, mystery and a fresh and ironic feel, 0Il Saloon di Adele is the perfect series for those who adored Desperate Housewives and the metropolitan adventures of Sex and the City. Episode by episode, the romantic evolutions and running gags alternate among the hairbrushes, curlers and shampoo, with mysterious surprises that quite quickly mess up the hairdos of the protagonists.

The partners
Il Saloon di Adele has been created in partnership with L’Oréal Paris, L’Oréal Professionnel and Lycia. The operation, overseen by Mediamond Digital, integrates the brands in the production of the series and offers an opportunity for promotional visibility that goes well beyond product placement. The project is also “social by design”, in other words, it has been conceived to give the members of the Donna Moderna community the chance to use the content and share easily on social networks.

“We have always been close to our consumers, offering scientifically advanced products at accessible prices,” declared Stefania Fabiano, brand director of L’Oréal Paris. “We decided to get involved in this project because the hairdressing salon has always been a place where women enjoy talking about themselves, measuring themselves against each other and sharing beauty tips. The first and most important beauty concern is skincare, and L’Oréal Paris has chosen to communicate three exclusive products that respond to specific consumer needs.”

“The hairdresser is the best of jobs”. And it is this conviction that for 105 years L’Oréal Professionel has been at the service of hairdressers in helping to transform every woman into a star. Being a part of Il Saloon di Adele is further confirmation for the brand of how strategic a figure the hairdresser is for all women. In the sit-com the “Saloon” is the place where the protagonists come together, with their overlapping stories that transform and evolve along with their trendy hairstyles.

The episodes of the series will also feature Lycia – the brand of the Artsana Group – that will appear in the series as a beauty ally of Adele and her friends. The protagonists, normal women trying to deal with day-to-day life, all need to take some time for themselves and Lycia, which has always been close to every woman, is at their side in the daily battle against time and routine, to enhance their femininity naturally and simply.

From this week INTERNI, the Mondadori interiors and contemporary design magazine will also be published in Thailand. The new edition of the title, the result of a licensing agreement with the publishing company Inspire Entertainment Co. Ltd., will be quarterly.

INTERNI Thailand will join the monthly edition launched by Mondadori in Russia.

Thanks to a successful formula that has enabled the title to become one of the most appreciated observatories of contemporary design at an international level – INTERNI will bring to Thailand the latest trends in the culture of living, and will become a point of reference able to anticipate and select the best of what’s new from the world of creativity and design.

“We are very satisfied to be bringing INTERNI to one of the most dynamic and continuously expanding economies in the world,” declared Zeno Pellizzari, general manager of Mondadori International Business. “Thailand is one of the most prolific countries in Asia in the design sector and we are sure that with this new edition of our brand we will be able to reach a strategic pool of readers, companies and professionals,” Pellizzari concluded.

“I am honoured to have the opportunity to introduce Thailand to a magazine brand that is recognised and established among designers, professional and design enthusiasts in general at an international level,” declared Samutcha Viraporn, editor of INTERNI Thailand.

The launch of INTERNI Thailand was celebrated during the “Thailand Architect Expo 2014”, the country’s leading trade fair for the interiors and architecture sector which was held in Bangkok from 29 April to 4 May 2014.

Inspire Entertainment Co. Ltd.

Inspire Entertainment Co. Ltd., is Thailand’s leading magazine publisher and one of the country’s biggest players in newspaper publishing, television programmes and digital content. The company publishes 14 international magazine titles, including Grazia.

From tomorrow Starbene, leader in the wellbeing sector in terms of both circulation and readership, will be relaunched with a number of important new features: the magazine edited by Cristina Merlino is going weekly and reinforcing its system with a new approach in digital and a series of initiatives across the country.

“We have decided to concentrate our offer under the Starbene brand by rationalising the other titles in the portfolio in order to maximise the potential of a brand that is already a leader in the sector,” declared Carlo Mandelli, general manager of the Mondadori Group’s Magazines Italy area. “By going weekly we can enormously increase content production, and, as a result, accelerate and strengthen the digital offer, exactly as we have done in cooking and interiors. In fact, over the last year we have reorganised our entire portfolio, concentrating exclusively on the leading brands in the market with high multimedia potential. Only the wellbeing area, one of the fastest growing and most dynamic sectors in the market and one where Mondadori has always had a significant presence, was left out. Consequently, we have reviewed, reconfigured and relaunched all of our products in the area,” Mandelli concluded.

On the strength of an annual average circulation of 194,743 copies per month and 1.3 million readers, the new weekly Starbene will reinforce its role as a practical guide to healthy and dynamic living, with advice about health, beauty, fitness and ecology, as well as tests on products and therapies in order to be even closer to women and their families, in line with the new claim “The habit of wellbeing” (La tua abitudine al benessere).

“Given the great success of Starbene on newsstands it seemed worth increasing our engagement with wellbeing,” claimed Cristina Merlino, the magazine’s editor, “in order to provide the very latest news, as well as offering a faster and more practical selection of what’s new in health, beauty, ecology and be a useful weekly guide for Italian women and families. In addition, we will continue the established practice of Starbene of testing products, therapies and treatments by our experts and the editorial team to check their effectiveness and seriousness. Something that is highly appreciated by our readers to whom we want to offer even more with the new weekly edition,” Cristina Merlino concluded.

The magazine, which also has a new layout, will be even richer in terms of content, more attentive to news and providing useful advice, without renouncing the authoritative scientific detail that has always characterised the title. Starbene has the benefit of a pool of consultants made up of more than 100 experts and contributors from internationally renowned institutions, including the IEO (Istituto Europeo di Oncologia), available to interact with readers every day, also by telephone and on Starbene.it.

Diet, beauty, health, ecology

Health is given extensive coverage in the weekly, from prevention to soft therapies, beauty treatments and psychology, as well as sport, ecology and diet.

Every week Starbene will take a look at what’s happening in the world of research with a column dedicated to recognised clinics, recommended for the quality of treatment and cost, city by city. It will also promote general wellbeing and beauty with practical tutorials, products “tested for you” and replies to readers’ questions from dermatologists, cosmeticians and beauticians. As well as promoting a lifestyle based on a healthy diet, that doesn’t overlook the pleasures of the Mediterranean tradition and vegetarian cooking.

But the new Starbene is not only about physical wellbeing, but rather the overall wellbeing of the individual and her surroundings. Alongside the latest trends in fitness, space is also given to the sort of travel and fashion that makes us feel good and respects our bodies, while paying attention to the most comfortable fabrics and the colours that also have a positive impact on our mood.

Plus, there will also be discount coupons for wellbeing travel and beauty treatments, with different special offers every week.

Starbene.it

Also the Starbene.it web site is full of new features with an updated layout, up-to-date news and a space for dialogue with readers: every day on Starbene.it wellbeing is within reach thanks to a forum offering live contact with our experts; a special channel dedicated to the Exfat diet, that offers a personalised weight-loss programme supervised by Dr Carla Lertola; videos to learn the latest fitness exercises and a range of other appointments to help you feel fit.

#StoBeneSe is the Starbene initiative on Twitter and Facebook designed to build together with users a map of wellbeing. The first to reply to the question “What makes you feel well?” is the editor Cristina Merlino: “#StoBeneSe Hugging my children every evening before they go to bed”.

Starbene across the country

Starbene will also enhance its presence across the country as part of important events related to wellbeing, starting with Rimini Wellness: from 30 May to 2 June Starbene will offer visitors to the fair an exclusive brand experience at the “Starbene bistrot”, an area where you can regenerate yourself with healthy and natural food, find out ore about wellbeing and take a break in the relaxation zone.

The launch of the new Starbene will be supported by a campaign developed by Hi! Comunicazione on print, radio, TV, web, major retail outlets and outdoor. The first four issues of the weekly will be on newsstands at the launch price of €1.