Tv Sorrisi Canzoni

On Sunday 26 April at 6.00 pm, TV Sorrisi e Canzoni, the leading brand in entertainment media, will offer FuoriSalone audiences an exclusive event with Riccardo Cocciante as part of the INTERNI Materiae exhibition-event.

The special “Parole in musica” (Words in Music) event will take place on the stage of the Aula Magna at the University of Milan (Via Festa del Perdono 7). It promises to be an unmissable opportunity for Milan Design Week visitors and enthusiasts to attend a live conversation with one of the most beloved artists on the Italian and French music scenes. Admission is free, subject to availability.

Riccardo Cocciante, a timeless artist and internationally renowned composer, will join Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, to discuss his new album “Ho vent’anni con te”, released on 13 March, the relaunch of the tour of the celebrated popular opera Notre Dame de Paris, and a forthcoming series of concerts that will see him perform from June in some of Italy’s most evocative venues.

Cocciante will also perform live for the audience, singing some of his best-known songs, including “Margherita”, the iconic track now celebrating its 50^th anniversary.

Previews, entertainment, games and engaging social storytelling marked “La Notte dei Testi”, the first social-driven event by TV Sorrisi e Canzoni dedicated to the lyrics of the songs competing at the Sanremo 2026 Festival.

The evening’s guests included 50 creators from the worlds of entertainment, lifestyle and music who, shortly after midnight at the Noise il Cinemino venue in Milan, previewed the lyrics of the songs competing in the 76th edition of Sanremo, published exclusively by Sorrisi in the collector’s issue on newsstands from today.

RECORD-BREAKING NUMBERS FOR SORRISI’S EVENING

During the première, guests took part in an immersive experience led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali and special host Jody Cecchetto, with games and numerous activities, joined by Eva Calvani, the creator chosen as the face of the Festival storytelling across Sorrisi’s social profiles.

TikTok, Sorrisi’s Official Entertainment Partner during the Festival, was naturally part of the exclusive La Notte dei Testi event, with a selection of creators from the platform chosen for their ability to interpret the competing lyrics in an authentic and original way. Among them: Mattia Stanga, Chaimaa Cherbal, Andrea Verde, Kiro Ebra, Sespo, Edoardo Zaggia, Stefano Guerrera and Benedetta Quagli, along with many others.
The creativity of individual creators helped enrich the Sanremo storytelling with personal and distinctive perspectives, inspiring new interpretations of the competing lyrics.
In this way, TikTok confirms its ability to add a three-dimensional layer to entertainment by integrating editorial depth, community participation and real-time content.
Sorrisi will be at the heart of the narrative, with storytelling that cements its status as the go-to entertainment brand in the digital space as well, thanks to its unique ability to create unforgettable moments of sharing between audiences, showbiz personalities and the community.

EXCEPTIONAL PARTNERS

Prime Video was the evening’s exceptional partner, opening the event with a video message from Mia Jenkins, Pepe Barroso Silva and Luca Melucci, stars of the hit new film Love Me Love Me, the young-adult romance directed by Roger Kumble that celebrates the many shades of love, just as the Festival does every year through music.
Guests had the opportunity to personalise the backdrop dedicated to the new Prime Video film with magnetic hearts on which they could write the name of their favourite artist. At the end of the event, they received a gift bag containing the special edition of the book Love Me Love Me by Stefania S. (Sperling & Kupfer), on which the film is based, as well as headphones inspired by the much-loved romance.

The première opened at the venue’s corner bar, offered by MARTINI, which hosted the aperitivo with a special spritz-focused drinks list: MARTINI Bianco Spritz, MARTINI Bitter Spritz and MARTINI Vibrante (the non-alcoholic version of the classic cocktail).

THE EXCLUSIVE PREVIEW OF THE SANREMO SONG LYRICS

At 10.00 pm, Jody Cecchetto, led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, kicked off a unique game show in which creators, divided into tables, competed by matching the artists in the line-up to excerpts from the song lyrics and testing their knowledge of the Festival and entertainment culture. During the evening, special video messages were broadcast from key Festival figures—including Carlo Conti, Laura Pausini and Nicola Savino—to celebrate and honour the event.

The highlight of the evening came at midnight, when the new iconic issue of TV Sorrisi e Canzoni—featuring the complete lyrics of the Festival songs—was handed out in absolute preview to the influencers and creators in attendance. The issue is on newsstands from this morning. It is a unique release: for the first time, the magazine includes a detachable 36-page insert at its centre, with its own dedicated cover, containing all the lyrics and interviews with the competing artists.

The evening concluded with a cake created and offered by Zenzero talent Lucake, who prepared a magnificent themed dessert for the occasion, and with Lavoratti 1938—Sorrisi’s partner for the new Festival edition—offering treats to all guests and adding a touch of sweetness with its iconic chocolate.

Piemme, as the exclusive advertising sales partner of TV Sorrisi e Canzoni, collaborated on the development of the partnership projects, helping to further enhance the experience and impact of the exclusive La Notte dei Testi party.

Music, cinema, television, series, sport, food, kids and a nonstop schedule of activities for all ages: this is Il Festival dello Spettacolo, the first event in Italy and Europe completely dedicated to the different forms of entertainment, which will start on 24 October in Milan.

Based on an idea by TV Sorrisi e Canzoni, the reference brand in the world of entertainment, the Festival is an entirely original initiative. From 24 to 26 October 2025, at Superstudio Plus on Via Tortona, three days immersed in film and television premieres, showcases, concerts, talk, meet & greets, masterclasses and workshops will last from 10 am to late evening.

‘The Festival stems from an idea inspired by our daily work,’ says Aldo Vitali, Director of TV Sorrisi e Canzoni. ‘In fact, Sorrisi has always served as a bridge between readers and the most beloved artists. And it also aims to talk about entertainment through not only what is seen but also what is not seen: behind-the-scenes activities. The three days of the Festival and related celebrations put into practice what our brand does through the magazine, website and social media. It brings our community closer to figures in entertainment, tells how events are created and allows people to experience something unique firsthand, putting the audience at centre stage through exclusive meetings and shows,’ says Vitali.

Il Festival dello Spettacolo is designed to interest and involve everyone: families, children, Gen Z, music, TV, cinema, sports enthusiasts and industry professionals.

SIAE — the Italian Society of Authors and Publishers — and Ticketmaster — the official ticketing platform of the Festival — are partners in this great project involving all major broadcasters in TV, cinema, streaming platforms and music.

Radio 105 will also be participating as the official radio channel of the Festival.

ARTISTS AT THE FESTIVAL
Every day, Il Festival dello Spettacolo will offer a continuous schedule of events with the public’s most beloved artists and characters. From today to the start of the event, they will be joining the event programme.

Many names have already enthusiastically confirmed their presence, starting with Carlo Conti, Artistic Director and conductor of the Sanremo Music Festival. Artists from the small screen include Francesca Chillemi, Antonella Clerici, Gabriele Corsi, Paolo Del Debbio, Francesca Fagnani, Katia Follesa, Max Giusti, Michelle Hunziker, Pino Insegno, Marco Liorni, Gianluigi Nuzzi, Gerry Scotti, Simona Ventura, the cast of ‘Bake Off Italia – Dolci in forno’ and ‘Casa a prima vista’, the actors of ‘Cuori 3’ and ‘Un posto al sole’, as well as Salvatore Esposito, the beloved star of ‘Gomorra – La Serie’ and ‘Piedone’, and Elia Nuzzolo and Matteo Giuggioli, actors in the highly anticipated series ‘Nord Sud Ovest Est. La leggendaria storia degli 883’. Those from the world of cinema include Aldo, Giovanni e Giacomo, Diego Abatantuono and Virginia Raffaele, as well as Stefano Accorsi, Diana Del Bufalo, Marco Giallini. For music lovers Alpha, Orietta Berti, Cristiano Malgioglio, Sarah Toscano will be appearing. Big names on the web include Benedetta Rossi. Stars of the stage include Roberto Bolle, from the Teatro alla Scala in Milan and principal dancer at the American Ballet Theatre in New York, and from sport, the presenters of ‘Calciomercato L’Originale’: Bonan, Fayna and Di Marzio. Those from the food world will include the beloved faces of Food Network: Giusi Battaglia, Ruben Bondì and Roberto Valbuzzi, as well as chefs and creators of Zenzero Talent Agency: Rosy Chin, Daniele Rossi, Dany Resconi, Lulù Gargari and Lucake. Finally, for the little ones the darling of all children, Carolina Benvenga, will be participating.

New artists and guests will be announced every week at the Festival.

CONCERTS WITH GREAT ARTISTS
Starting at 9 pm, Il Festival dello Spettacolo will light up with music at a must-see concert on each evening of the event. Prominent names in Italian music will take turns on stage with their hits, in unique performances exclusively for the Festival audience.

FESTIVAL VENUE
Il Festival dello Spettacolo will take place at Superstudio Plus, on Via Tortona 27 in Milan. This 10,000-m² area entirely dedicated to the event will have specific areas for each aspect of the world of entertainment:

• a main stage with 1,800 seats, where talks, conferences, live podcasts, music showcases and television exclusives will alternate throughout the day. In the evening, it will become a concert venue hosting great Italian musical artists for the three evenings of the Festival;
• cinema and live stream areas, which will host large screenings of preview films, interviews with casts and talks with artists;
• a sport area, for watching live sports and commentaries and meeting the most popular athletes;
• a music club, with live performances and exclusive meetings with the artists in the new urban music scene. This space, dedicated to Gen Z, will host performances by rising stars who are already very popular with young people. The music area will also be the stage for the Vertical Music Contest award ceremony, a multimedia project designed to give emerging artists the opportunity to present unreleased songs through vertical videos, the social network format;
• the food area will be full of masterclasses, classrooms and showcooking with the most popular chefs and talent in food;
• a kids area will be dedicated to little ones with workshops, creative activities and shows to entertain younger audiences;
• a meet & greet area, where fans will be able to interact with their idols live for meetings and signings, as well as a workshop with courses and training in cinema and television, with lessons in screenwriting, acting, directing, film and television production presented by representatives from the largest Italian film and television companies.

TV Sorrisi e Canzoni will be present at Il Festival dello Spettacolo with Casa Sorrisi, where the editorial staff will comment on the most salient moments of the event and update followers in real time through numerous social media and digital content.

TICKETS
Access Il Festival dello Spettacolo by purchasing tickets on the Ticketmaster website, the world’s leading ticket seller for live events and only official ticketing partner of the event.

Admission is subject to a fee, with free admission for children up to 3 years old and reduced ticket prices up to 8 years. Different types of tickets will be available (daily and nightclub for concerts). For the launch of the Festival, you can already buy tickets with an Early Bird offer: a ‘three-day’ subscription at a discounted price so you don’t miss any event scheduled from 10 am to 7 pm during the three days of the Festival (offer valid until 31 August 2025).

Tickets for evening concerts will be available for purchase separately.

The new website is now online www.ilfestivaldellospettacolo.it. Visit it for all the news related to the event, see the updated list of guests, discover the Festival map and, as soon as it is available, consult the final programme to book your place for all the events on the schedule.

TV Sorrisi e Canzoni is a brand by the Mondadori Group, a reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April 25) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) due to a multichannel system ranging from the magazine to the website and social media, up to events and related products.

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Radio 105. Proud to be Different. Owned by the RadioMediaset Group — the top national radio group in terms of listenership, which also includes Virgin Radio, R101, Radio Monte Carlo and Radio Subasio — Radio 105 is the channel of reference for young audiences. The channel’s strengths rely on presenting the best music and protecting the territory, from the 105 Summer Festival tour to concerts by the most popular artists to exclusive experiences for listeners. This is because Radio 105 is called to blend its listeners’ interests through participation in the most targeted events.

SIAE is a nonprofit collective that protects the creative work of 116,000 authors and publishers in music, cinema, theatre, radio, TV and online works, opera and ballet, literary works and figurative arts registered with the Society, collecting and distributing to them proceeds deriving from the use of the works. Founded in 1882 in Milan by an assembly of writers, musicians, playwrights and publishers, including Giuseppe Verdi, Giosuè Carducci, Francesco De Sanctis and Edmondo De Amicis, the Italian Society of Authors and Publishers has protected and enhanced creativity and intellectual works for 143 years. Today it is the sixth-largest copyright collection society in the world.

Superstudio Plus, located in the heart of Milan’s Tortona District, is the symbolic space for Superstudio Events. This is where Milan Design Week began and for 25 years, major design, fashion and cultural events have followed one another in this 10,000 m² venue, a mandatory stop for international brands and audiences. A leading brand in events in Milan, Superstudio Events hosts over 200 events and more than 800,000 visitors every year at its 4 venues, for a total area of more than 33,000 m². Events include conventions and congresses, fashion shows, fairs and gala dinners.

Ticketmaster is the world’s leading ticket seller for live events, handling over 500 million transactions per year in more than 39 countries. With exclusive partnerships with thousands of venues, artists, sports leagues, art and theatre tours, it brings unparalleled live experiences to millions of fans at the biggest events around the world. It is part of Live Nation Entertainment. All scheduled appointments and activities can be found on the website, ticketmaster.it.

For the third year running, TV Sorrisi e Canzoni, a reference in the entertainment world, brings the most popular music of the summer to the public through its exclusive partnership with Cornetto Battiti Live.

THE GLASSBOX BY SORRISI

During the much-loved music event, which took place from 18 to 22 June in the city of Molfetta in Apulia, the famous glassbox by Sorrisi — located within Casa Battiti, a real music resort with a modern and Mediterranean design backstage at the festival — became a set for numerous exclusive events.

In its ‘portable newsroom’, Sorrisi led exclusive interviews, new digital formats and surprise meetings with the artists before and after their on-stage performances. Participants included Alessandra Amoroso, Carl Brave, Clara, Gaia, Gigi D’Alessio, Rkomi and Sarah Toscano and the new faces of Amici 2025, including Trigno, Antonia and Luke3.

During the music event, Sorrisi also launched new social media formats, including ‘Albero Genealogico’, a game with a magnetic board based on constructing an atypical family of artists, ‘Ma com’è che fa?’, a challenge that tests artists to see how much they know about the hits, and ‘La tavola da Disegno’, to see how well some singers and musicians draw.

Finally, the Mondadori Media brand told its social community about the artists’ performances on the stage at Cornetto Battiti Live: from Alessandra Amoroso to Serena Brancale, from Fedez and Clara to Anna and many more.

THE FESTIVAL DURING PRIME TIME

Sorrisi will also accompany the magic of Cornetto Battiti Live on television. Starting on 7 July, every Monday during prime time on Canale 5 and aired again on La 5 and Mediaset Extra, Nicolò De Devitiis will connect from the Sorrisi glassbox to recount funny stories and present exclusive photos of singers in the competition.

TV Sorrisi e Canzoni is the reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April 25) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) due to a multichannel system ranging from the magazine to the website and social media, up to events and related products.

Noemi, one of the most popular artists at the moment, has received the Telegatto, a coveted award in the entertainment world. The statuette symbol from TV Sorrisi e Canzoni was delivered by the brand’s director, Aldo Vitali, “to celebrate the exceptional career of one of the most sophisticated and beloved performers of pop music”.

Noemi performed in a special showcase for the public, playing three of her most famous songs on the piano, “Glicine”, “Vuoto a perdere” and “Sono solo parole”, and giving her fans an incredible cover of “Albachiara” by Vasco Rossi. The event ended with an unforgettable performance of “Se t’innamori muori”, the song she participated with in the Sanremo Festival 2025.

During the event, which took place on Sunday 13 April in the Aula Magna of the University of Milan as part of the Cre-Action Interni exhibition-event, Noemi also told her story and talked about her new tour IN Italian theatres, starting in November, and the big live event in December at the Palazzo dello Sport in Rome.

On Sunday 13 April at 6:00 p.m., TV Sorrisi e Canzoni, the reference brand for Italian entertainment, will continue its tradition and offer the FuoriSalone public an exclusive meeting with one of today’s most popular singers at the Interni Cre-Action exhibition-event.

Fans and visitors at Milan Design Week won’t want to miss an interview with Noemi on stage in the Aula Magna at the University of Milan (Via Festa del Perdono 7). This is a great opportunity to meet one of the most loved and recognisable voices on the Italian music scene in person (free entry until full capacity is reached).

Noemi, whose real name is Veronica Scopelliti, is a multifaceted artist with 18 platinum records and 8 appearances at the Sanremo Festival, the last in 2025 with ‘Se t’innamori muori’. She will be hosted by Aldo Vitali, director of TV Sorrisi e Canzoni, for a special event in which the artist will talk about herself and her new tour of Italian theatres, which starts in November, as well as the live event in December at Palazzo dello Sport in Rome.

Following the interview, Noemi will perform a special show for those present, singing some of her most famous songs along with songs from her new album ‘Nostalgia’, which was released in February 2025.

TV Sorrisi e Canzoni, the reference brand in the entertainment world, will star in a special episode, broadcast this evening at 9pm on HGTV – Home & Garden TV, the Warner Bros. Discovery channel, dedicated to the world of the home, and those who truly lives it (channel 56).

“Casa Sorrisi with Vanessa Pisk” will describe in detail the creation and concept – from the furnishings within each space to the design – of Casa Sorrisi a Sanremo, the glass box that TV Sorrisi e Canzoni set up during the Italian Song Festival. The special episode will also be available on demand on discovery+, and will cover the work of interior stylist Vanessa Pisk and the Studio Pisk team composed of Sofia Marella and Omar Radi.

The special episode will start from the researching of materials in Milan to the creation of the impressive glass box and next events inside it.
Spectators will also attend an editorial brief by the director of TV Sorrisi e Canzoni, Aldo Vitali, and the Party for the opening of Sanremo week for the Mondadori Media brand.

Created by Interproject, with an interior design project designed by Studio Pisk, Casa Sorrisi was built inside the garden of the prestigious Hotel Miramare, next to Villa Emma. An impressive structure with two floors, measuring more than 500 square metres, consisting of 32 modules with windows. Thanks to its raised architecture, its transparency and proximity to the high street, the glass box allowed people to witness the arrival of all the Festival guests and follow the Sorrisi schedule live on external monitors.

“I can’t wait to show everyone the great work we undertook to create Casa Sorrisi. Shooting the special episode was difficult but fun at the same time – an incredible experience! Seeing all our work and passion transformed into a special episode that will air on TV will be very rewarding,” says interior stylist Vanessa Pisk.

TV Sorrisi e Canzoni, the benchmark brand in the entertainment world, together with Interproject srl, kicks off the second edition of the Vertical Music Contest, the multimedia project designed to give emerging artists the opportunity to showcase their unreleased songs in vertical video format, like those seen on social media.

This TV Sorrisi e Canzoni initiative confirms itself as a brand capable of involving the most varied realities related to the world of music, offering everyone who has a passion for singing, a space to stand out, to let their talent shine and to dare to dream big.

“After the presentation of the project during the Sanremo Festival at Casa Sorrisi, we are thrilled to officially kick off the second edition of the Vertical Music Contest, a project that stands out for its ability to give space and visibility to new artists,” says Aldo Vitali, director of TV Sorrisi e Canzoni.

The Vertical Music Contest was born from an idea by Maurizio Ninfa who, through Interproject, a leader in the trade fair and events sector, has transformed this initiative into an extraordinary showcase of entertainment and innovation.

Open to amateur and professional artists, participation in the Contest involves creating an unpublished video clip with a minimum duration of 60 seconds and a maximum of 3 minutes, made in the vertical format typical of smartphones (9:16).
Registration will be open until 15 July at vertical music.com. Then, on the Sorrisi website (www.sorrisi.com), profiles selected by an exceptional jury composed of experts in the field, including representatives for SIAE, FIMI and ADA Music, will be published. The jury will evaluate the songs for the originality of their lyrics, the innovation behind the musical production, the accuracy and the quality of the shooting of the video clip.
Then, the online vote will open, and remain open until 20 September, when it will be decided who makes it through to the final.
The last stage of the Vertical Music Contest will take place in October: artists will perform at a major event in Milan, during which the winner will be announced and they will receive a distribution contract with ADA Music, a division of Warner Music Italy.

A Festival of big numbers for TV Sorrisi e Canzoni, the brand that is a point of reference for the world of entertainment, which, thanks to the initiatives devised during Sanremo week, has achieved extraordinary results on all channels.

THE SUCCESS OF CASA SORRISI
The new Casa Sorrisi, an imposing two-story glass box inside the garden of the prestigious Hotel Miramare The Palace, made a strong impact. It hosted the brand’s editorial staff, directed by Aldo Vitali, and welcomed the Festival’s competitors with a whole host of interviews.
Casa Sorrisi was also the set of three new successful television productions: from Real Time with Il Podcast di Sorrisi a Sanremo to Food Network with the format In cucina a Sanremo con Ruben with Chef Ruben Bondì, on air from Sunday 23 February at 3 pm. The location will be the protagonist of a special episode, coming soon on Home & Garden TV.
The glass box was also appreciated by the Sanremo audience: thanks to its elevated architecture, transparency and proximity to the pedestrian street, passers-by were able to watch the arrival of all the guests from the outside and follow the Sorrisi programme live through external monitors.

BIG EVENTS WITH SORRISI
Casa Sorrisi was also the hub of successful events during the Sanremo week, starting with the Opening Party on 9 February: an unforgettable evening with over 350 guests and attendees of the likes of Carlo Conti, competing singers, presenters of the Prima and DopoFestival and many personalities from the world of entertainment, inaugurated with a ribbon cutting by the artistic director and host of the Festival together with the two co-hosts of the first evening, Gerry Scotti and Antonella Clerici.
Casa Sorrisi also hosted the press presentation of Vertical Music on Wednesday 12 February, the vertical format music contest, of which Sorrisi is the promoter for the first time and which will give many amateur artists the opportunity to send their unreleased songs in vertical clips to be then evaluated by an exceptional jury.

A PODCAST THAT HAS CONQUERED EVERYONE
Hosted by Aldo Vitali, together with Lodovica Comello and Tommaso Cassissa, and broadcast from Tuesday 11 to Saturday 15 February on Real Time (and now available in video streaming on discovery+, on the TV Sorrisi e Canzoni YouTube channel and all main audio streaming platforms), the Sorrisi a Sanremo podcast was a huge success. The programme welcomed competing singers, including the winner Olly, Bresh, Clara, Marcella Bella, Rocco Hunt, Rose Villain and Tony Effe, as well as numerous guests and the hosts of PrimaFestival Gabriele Corsi and Bianca Guaccero, for exclusive interviews and to tell the behind-the-scenes of the Festival, reaching almost 900,000 net viewers, with a high concentration of a younger female audience (women aged 15-34), among whom the programme obtained a share above 2%.

BOOM IN VIEWS ON SOCIAL MEDIA
The Sorrisi Instagram channel, with the publication of a lot of exclusive content, from the shooting of the iconic singers’ cover, to daily contributions from Casa Sorrisi, such as the traditional Caffè con il Direttore, video interviews with all singers in the competition, the social formats and the famous shot on the night of Saturday 15 February of the 3 artists on the podium, has led to a real boom in views: 30.6 million video views (+121% compared to 2024), added to which are the results of the new TikTok channel, started in January 2025, which managed to produce a further 18 million video views for a total of almost 50 million views between Instagram and TikTok.
Like every edition of the Festival, the website www.sorrisi.com was an indispensable guide for following the television event, thanks to the exclusive lyrics of the songs, the line-ups for each evening, and news directly from the press room, recording 27.2 million page views in the period from 9 to 16 February (+15% compared to 2024).
The Fantasanremo league of Tv Sorrisi e Canzoni was also a great success, with over 136,000 teams registered, more than doubling last year’s result.

PARTNERS
This year, numerous partners involved by Piemme, the exclusive concessionaire of TV Sorrisi e Canzoni and the Mondadori Media brands, have decided to support Sorrisi with tailor-made activities and projects, which were organised in its headquarters during the week.

Caffè Motta gave editorial staff and its guests moments of relaxation for the entire duration of the Festival; KIKO Milano created a beauty corner inside Casa Sorrisi, with two make-up stations to create exclusive looks and present the Dreamphoria spring collection as a world preview. Compagnia della Bellezza, in collaboration with L’Oréal Professionnel, was instead the Official Hair Partner of TV Sorrisi e Canzoni with a dedicated space inside Casa Sorrisi to assist artists and talents who were guests of the event. Dacia Italia, as the official car of TV Sorrisi e Canzoni at the festival, was at Sanremo with two Dacia Spring models, at Casa Sorrisi and on the move through the streets of Sanremo. Fabuloso gave an incredible explosion of fragrance to Sanremo with a branded glass box near the casino enriched by music, karaoke and many surprises that entertained over 400 people every day; for the entire duration of the Festival on the social channels of TV Sorrisi e Canzoni, SisalTipster presented curiosities, statistics and analyses conducted by its experts on the event and its protagonists. Calligaris, Luceplan, Perdormire, SLIDE, Valentini, Twils and Qeeboo, provided furnishings including sofas, armchairs, chairs, tables and designer lights for Villa Emma and for the exclusive areas of the glass box; finally SLIDE, in addition to having supplied the iconic Amore bench, also provided a luminous modular structure Puzzle.

ActionAid, with whom Sorrisi has started a collaboration in support and awareness on the issues of the fight against poverty since November 2024, has set up two important initiatives during Sanremo week. Thanks to the support of the Mondadori Media brand, the NGO auctioned off many personal items of the competing singers on CharityStars, including Achille Lauro’s gold record, framed and signed, Massimo Ranieri’s autographed tie, Francesca Michielin’s top, a framed drawing by Simone Cristicchi and much more. At Casa Sorrisi the artists also signed and autographed the Puzzle design modules designed and supplied by SLIDE, who are also the protagonists of the auction currently online on the CharityStars website.

TV Sorrisi e Canzoni received event support from production company Left&Right, which has worked with the brand for years to help organise Sanremo week.

A very successful Opening Party, one with which TV Sorrisi e Canzoni, the leading brand in the entertainment world, kicked off a week full of emotions, music and entertainment together with the protagonists of the Sanremo Festival.

To celebrate the start of the most awaited singing competition in Italy, a group of more than 350 guests who accepted Sorrisi‘s invitation, including artistic director and conductor Carlo Conti, competing singers, the presenters of Prima e DopoFestival and many personalities from the world of entertainment. An unforgettable event that took place on Sunday 9 February, dedicated to music and exciting moments of sharing.

MORE THAN 350 EXCEPTIONAL GUESTS

The Festival’s unmissable participants: Achille Lauro , Bresh, Brunori Sas, Clara, Coma_Cose, Francesco Gabbani, Francesca Michielin, Gaia, Giorgia, Joan Thiele, Lucio Corsi, Marcella Bella, Noemi, Olly, Rkomi, Rose Villain, Rocco Hunt, Sarah Toscano, Shablo with Joshua and Tormento, Serena Brancale, Simone Cristicchi, Tony Effe, The Kolors, Willie Peyote.

Alongside them are many personalities from the world of entertainment, TV and music, including: the hosts of Prima e DopoFestival Bianca Guaccero, Mariasole Pollio, Gabriele Corsi, Alessandro Cattelan; Lodovica Comello and Tommaso Cassissa who, from Tuesday to Saturday, will be behind the microphones of the “Sorrisi a Sanremo Podcast” together with the director of TV Sorrisi e Canzoni, Aldo Vitali.

There were many emotions during the Opening Party, which began with the ribbon cutting with which Aldo Vitali, together with Carlo Conti, Antonella Clerici and Gerry Scotti kicked off the evening and inaugurated Casa Sorrisi, which will host the editorial staff of the brand throughout the Sanremo week.

“It is a source of great satisfaction and pride for us at TV Sorrisi e Canzoni to be a point of reference not only for the public, but also for the many artists in the entertainment world who, every year, affectionately respond to our invitation and celebrate, with us, the music and energy that an extraordinary event like the Sanremo Festival brings with it,” said Aldo Vitali, director of TV Sorrisi e Canzoni.