Media: Publishing brands

Fuorisalone 2026: TV Sorrisi e Canzoni at the exhibition-event of INTERNI with a special meeting between words and music with Riccardo Cocciante

On Sunday 26 April at 6.00 pm, TV Sorrisi e Canzoni, the leading brand in entertainment media, will offer FuoriSalone audiences an exclusive event with Riccardo Cocciante as part of the INTERNI Materiae exhibition-event.

The special “Parole in musica” (Words in Music) event will take place on the stage of the Aula Magna at the University of Milan (Via Festa del Perdono 7). It promises to be an unmissable opportunity for Milan Design Week visitors and enthusiasts to attend a live conversation with one of the most beloved artists on the Italian and French music scenes. Admission is free, subject to availability.

Riccardo Cocciante, a timeless artist and internationally renowned composer, will join Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, to discuss his new album “Ho vent’anni con te”, released on 13 March, the relaunch of the tour of the celebrated popular opera Notre Dame de Paris, and a forthcoming series of concerts that will see him perform from June in some of Italy’s most evocative venues.

Cocciante will also perform live for the audience, singing some of his best-known songs, including “Margherita”, the iconic track now celebrating its 50th anniversary.

Fuorisalone 2026: INTERNI presents MATERIAE, an exhibition-event

From 20 to 30 April, a collective exploration of material as a design practice: over 50 architects, designers and companies from 10 countries, more than 40 installations, across five iconic locations in the city.

From the University of Milan to the Brera Botanical Garden; from Audi X Zaha Hadid Architects at Portrait Milano to Eataly Milano Smeraldo; and at De Castillia 23 by Urban Up | Unipol

Material is the first act of any design process. It’s substance and vision, technique, memory and possibility. Through material, spaces take shape, relationships are forged and future scenarios begin to emerge. From this realisation comes MATERIAE, the latest edition of INTERNI’s highly anticipated exhibition-event. The Mondadori Group’s magazine dedicated to interior and contemporary design, edited by Gilda Bojardi, returns as a leading presence at FuoriSalone 2026 from 20 to 30 April, turning Milan into an international platform for design research and experimentation.

Spanning multiple venues across the city, INTERNI MATERIAE offers more than an exhibition programme. It becomes a shared cultural statement and a privileged vantage point from which to observe the evolving landscape of contemporary design, highlighting the role of material as a bridge between innovation, responsibility and imagination.

The University of Milan, the Brera Botanical Garden, Audi X Zaha Hadid Architects at Portrait Milano, Eataly Milano Smeraldo and Urban Up | Unipol at De Castillia 23 serve as the focal points of a narrative involving more than 50 architects, designers and Italian and international companies from over 10 countries, invited to interpret material not as mere substance, but as the language of design and as a means of promoting relationships between space, body, time and society.

Our exhibition-event explores material not only as a construction element, but as a creative and cultural principle from which everything begins,” explains Gilda Bojardi, editor-in-chief of INTERNI. “The Latin meaning of Materiae inspires a multidisciplinary journey bringing together architects, designers and artists in projects that combine natural and artificial, tradition and innovation, technology and artificial intelligence. The support of companies, both within the sector and beyond, is essential in enabling works driven by research, experimentation and a commitment to a more sustainable future. As a result, materials become tools for storytelling, memory and innovation, shaping collective projects capable of imagining new possibilities for the world ahead.”

Installations, thematic exhibitions and micro-architectures by some of the most prominent names on the international stage, including Zaha Hadid Architects, BIG – Bjarke Ingels Group, Snøhetta, AMDL CIRCLE and Michele De Lucchi, Paola Navone, Alessandro Scandurra, MAD, Piero Lissoni, Wu Bin, alongside emerging voices in design research, come together in a collective exploration spanning art, architecture, design, technology and science.

INTERNI MATERIAE is one of the key initiatives organised by the Municipality of Milan for Design Week and FuoriSalone 2026, the latter having been launched in 1990 on the initiative of Gilda Bojardi and internationally recognised as the leading event for international design and architecture.

INTERNI MATERIAE will be officially presented on Monday 20 April at 2.30pm in the Aula Magna of the University of Milan, via Festa del Perdono 7.  In addition to the designers, the press conference will be attended by: Marina Brambilla, Rector of the University of Milan; Tommaso Sacchi, Milan City Councillor for Culture; and Alessia Cappello, City Councillor for Economic Development and Labour Policies. Contributions will also come from Antonio Porro, Chief Executive of the Mondadori Group, and Timm Barlet, Director of Audi Italia and co-producer of the event. The conference will open with Gilda Bojardi, Editor of INTERNI, who will present the theme of the exhibition. The event will be moderated by design curator Silvana Annicchiarico.

MATERIAE: material as experience, process and relationship

Matter is never neutral. It holds traces, produces consequences and activates relationships. INTERNI’s exhibition-event explores this theme not merely as a support for form, but as the core of a narrative that brings together technology and craftsmanship, nature and artifice, industry and poetic vision. Each installation becomes an independent chapter, while also forming part of a broader story in which visitors are invited to move through, pause within and actively engage with the experience.

Origin: light, matter and perception at Portrait Milano – Audi X Zaha Hadid Architects

Within the spaces of Portrait Milano, alongside INTERNI for the 13th consecutive year, Audi gives voice to the technologies and visions shaping the future, placing mobility at the centre of social debate and expressing its ability to interpret the needs of a world in constant transformation.

Audi’s vision meets the signature style of Zaha Hadid Architects in Origin, an installation that operates as a manifesto of contemporary architecture, in perfect alignment with the brand’s values of innovation and progress. Set within the courtyard of the former Archiepiscopal Seminary of Milan, a key venue of Milan Design Week, the project establishes a critical and innovative dialogue with history, becoming a lens through which to interpret the principles of the brand’s new design philosophy. The project marks a new narrative direction: just over six months after the debut of Concept C, the Four Rings brand has chosen to express itself through the principles of clarity, technical precision, intelligence and emotion.

In an era dominated by visual noise, Origin works through reduction and synthesis. It is a form of architecture “on the edge”, which distils the essence of progress by stripping away the superfluous to reveal purity of intent and define a new visual paradigm. The object’s surface – a matte metallic skin recalling the emotional and technical coolness of titanium – is designed to react. It does not impose itself on its surroundings but absorbs their colours and forms; applying the conceptual logic of the mirror, it returns a transformed reflection of the surrounding historic building. Here lies the curatorial strength of the project: its ability to transform a high-tech piece of material into a sensitive instrument, capable of mediating between the algorithmic future and the warmth of Baroque stone.

The experience offered to visitors is deliberately opposed to the sense of speed that is nonetheless part of the brand’s DNA – from Formula 1 circuits to the performance of the new RS 5, interpretations of hybrid technology at the highest level of motorsport and on the road, presented to the Italian public for the first time, showing how performance can evolve and remain emotionally engaging without sacrificing responsible efficiency. Origin invites active reflection. As visitors move through the pavilion, the space is constantly reshaped by a light design that evolves from dawn to dusk: architecture becomes a living organism. In this sense, the installation goes beyond the function of a simple exhibition pavilion to become a manifesto for a new design philosophy. Inside, multimedia light and sound experiences convey the German brand’s values of progress, ethical awareness and technological innovation. Rather than celebrating technology for its own sake, the installation explores the emotional impact of precision and quality, from the smallest to the largest detail. Cutting-edge materials are used here to shape future behaviours, not only in mobility, but above all in the conscious actions needed to inhabit the contemporary world. Audi and Zaha Hadid Architects suggest that the future is not a distant place, but an origin to be continually rediscovered, through clarity of gesture and the truth of material. An invitation to slow down in an increasingly fast-paced world, in order to finally experience what is essential.

University of Milan: the beating heart of the INTERNI exhibition-event

The historic headquarters of the University of Milan is transformed into a true collective narrative, in which matter reveals itself through light, architecture, technology, artistic gesture and industrial experimentation. Courtyards, porticoes, loggias and transitional spaces host a constellation of installations that interact with one another in a continuous flow, shaping a multi-sensory experience.

The journey begins at the façade, where Luce Massiccia alla Statale, conceived by Alexander Maria Bellman of Gruppo C14 ARCHITECTURE & DESIGN STUDIO, explores how light and material work together as inseparable elements. Produced in collaboration with ILTI Luce, part of Nemo Group, the instillation draws inspiration from massive stars and quantum theory, transforming cosmic energy into a contemporary design language. Through Miniflux digital lighting elements, light becomes a shaping force, defining and sculpting the university’s architectural space. The result is a striking and harmonious installation that enhances walls, vaults and columns, conveying a distant energy that takes form and becomes a tangible experience for those who move through it.

Visitors will then encounter Regeneration, a polychrome ceramic pyramidal sculpture (2.1 × 1.9 × h 1.6 m) realised by Bertozzi & Casoni for Galleria Deambrogi Milano. This monumental, one-of-a-kind composition symbolises renewal and care. At its centre, a gorilla cradles a deer in its arms, its hands open towards the viewer in a gesture reminiscent of a Pietà, evoking feelings of empathy, compassion and acceptance akin to those inspired by sacred imagery. The gorilla represents strength and protection, the deer beauty and grace, while the soiled mattresses at the base symbolise human contradiction. The sculpture creates a striking aesthetic tension: although it engages with complex themes, it draws the eye through its composition and harmonious colours, enriched by small goldcrest birds. At its core, it speaks of compassion, sharing and beauty, drawing the viewer into the piece.

At the entrance hall of the Aula Magna, visitors will then encounter Innesti, an installation designed by Silvio De Ponte for Idealverde, exploring the shift from lifeless to living matter. Built from interwoven reclaimed wooden slats, it forms a porous structure reminiscent of nests or root systems, where plants and climbers become essential components. The installation expresses three states of matter: recovered, organised and living. Warm light and scents complete the sensory experience, creating a constantly evolving perceptual landscape.

Inside the Aula Magna hall, matter is presented as a conscious process. Sony Group Creative Center (Sony Group Corporation), in collaboration with Setsu & Shinobu Ito, presents Esquisse, a reflection on raw material through a collection of modular furnishings made with Sony-developed materials, including Original Blended Material and Triporous. Texture, imperfection and tactile qualities emerge without mediation, establishing a direct dialogue between design, matter and environmental responsibility. Kaleido by MAD (Ma Yansong and Andrea D’Antrassi) for Canva explores the relationship between light, colour and artificial intelligence. In a space of fragmented light and reflections, AI acts as a prism transforming ideas, connecting physical and digital dimensions and stimulating constantly shifting creativity. Transparent surfaces, coloured panels and refractive effects create a dynamic and unpredictable environment, where every action generates multiple outcomes. The visitor journey unfolds in four stages: Reconsider, Act, Realize and Share, guiding participants from initial exploration to a shared creative experience. Through this progression, Kaleido presents artificial intelligence not as a distant or complex tool, but as an accessible instrument capable of expanding imagination, creativity and connections between people, ideas and technologies.

The Portico del Richini hosts House of Polpa, entirely constructed from twenty thousand cans of Mutti tomato pulp. An iconic product of the company, it becomes a red, compact and walk-through architecture that amplifies light and vibrates with the intensity of fresh tomato. The experience is a sensory journey: the vivid colour captures the eye, the scent recalls freshly harvested produce, and the rich texture speaks of the naturalness and versatility of Mutti’s Polpa, the result of a patented process. It is a real and symbolic tasting of Mutti’s identity, long committed to the quality of its raw materials, and at the same time a manifesto of circularity and zero waste, from flooring made of reused tomato skins to the donation of all twenty thousand cans once FuoriSalone concludes. Deliberately ephemeral, the structure, realised with the support of Mapei, invites reflection on the importance of conscious consumption and production: each can represents a supply chain committed to reducing impact and transforming what comes from the earth into a shared resource. Combining aesthetics, taste and responsibility, House of Polpa shows how the tomato can be far more than an ingredient: a symbol of care, creativity and sustainability, capable of inspiring new ways of nourishing our future.

In the courtyards, matter expands into the architectural and landscape space. In the Cortile del ’700, Piero Lissoni for Sanlorenzo presents UN_Material, an experimental installation that interprets the heritage vessel SHE in its most intangible dimension. With an essential and contemporary language, it explores the spirituality of design as a balance between form, vision and innovation. As a result, immateriality becomes a way of reading beauty rooted in the brand’s history yet expressed through a technological and contemporary aesthetic. In dialogue with INTERNI MATERIAE, the project reflects on matter as a narrative tool capable of connecting design, technology and landscape. The installation is made up of 1:1 cross-sections reconstructing the volume of the boat, clad in semi-transparent fabric and defined by black metal profiles. A platform marks the waterline, while a 12-metre LED wall at the stern completes the immersive experience.

In the Cortile della Farmacia, Infinity – Design della mente, conceived by artist Marco Nereo Rotelli, is an immersive installation that brings together art, science, music and poetry to reflect on the relationship between human beings and artificial intelligence. Here, space becomes an interactive device in which scientific sensors detect the presence of visitors and activate sounds, light and text. The generative music piece Codice d’Acqua, created by composer Alessio Bertallot with AI starting from a poem by Valerio Magrelli, accompanies the experience. The project addresses themes of sustainability and technological responsibility. It is also developed in collaboration with Domyn, which explores the relationship between human and artificial intelligence, and Veolia, which promotes responsible environmental practices. The piece ultimately invites visitors to reflect on the duality between the natural and the artificial, and on the irreplaceable role of human consciousness.

In the Cortile d’Onore, the journey unfolds through a series of works that explore matter as a shared experience. Mater, designed by Alessandro Scandurra with Holcim Italia, takes centre stage, regenerating rubble into a symbol of memory and renewal. Inspired by the reconstruction of schools in Ukraine, the piece sees material not only as a physical element but as a living testimony of the past and a foundation for the future. Rubble is reassembled into a circular form, an archetypal symbol of community and protection, within which continuous seating and modular structures create a space for encounter and exchange. A walkway leads to a central wooden platform (Eterno Ivica), a place of passage and observation that maintains visual continuity with the courtyard and invites visitors to reflect on matter as origin, foundation and generative principle.

With AO TING Court, Wu Bin – W.Design with M77, MOORGEN, UMGG and YARDCOM reinterprets the principles of Chinese landscape painting, transforming them into an immersive experience. Within a 6×6 metre courtyard, an “inner landscape” takes shape. Layered volumes, shifts in depth and changes in level create a silent itinerary that encourages visitors to slow down and lose themselves. The result is an intimate yet expansive environment, where matter and shadow interact and each step becomes an act of contemplation.

Chronolith by DAAA Haus Group for Recobel by Halmann Vella, on the other hand, is an abstract, inhabitable architectural installation made of reconstituted limestone slabs, exploring the relationship between material, time, architecture and human presence. The 4×5 metre pavilion, approximately 3 metres high, surrounds visitors with a sensory experience in which material innovation becomes lived space. Designed as a timekeeping device, the plant resembles a clock face, while a central wooden pole casts shifting shadows that mark the passage of time, entrusting light with the role of temporal measure. A 360-degree camera observes the gestures and pauses of visitors, revealing how architecture is activated through spontaneous use.

Next up is KIRI³ by Maria Elisabetta Ripamonti and Alex Terzariol of MM Design for XLam Dolomiti. A four-metre cube designed to highlight Supertimber, an innovative material for sustainable construction, made through the densification of Paulownia wood. At its centre, a stylised tree represents the transition from nature to human intervention. The lightweight lattice structure demonstrates how the material can be used efficiently while supporting significant loads. Fast-growing and with a negative carbon footprint, Paulownia makes the project a tangible example of circular economy principles.

The concept of material takes on a more iconic and collective dimension with I suoni della materia by OTTO Studio, Paola Navone and Cristina Pettenuzzo, for the Consorzio Parmigiano Reggiano. The installation envelops visitors in a unique sensory experience. Its circular space, echoing the cheese’s iconic form, combines reflective surfaces with sound-absorbing walls to create an environment suspended between light and silence. Inside, materials and tools from the cheesemaking process form a small “sound archipelago”, created by Studio Azzurro. Every movement generates sound, turning visitors into part of a spontaneous, ever-changing orchestra. Hearing intertwines with touch, taste and smell, revealing the living nature of the cheese itself. The external structure, in metallised PVC printed with “Parmigiano Reggiano”, and the yellow interior walls recall the texture of the cheese, blending tradition and design in a poetic setting where balance, sensitivity and craftsmanship come together.

The journey continues with senzaFINE – beyond space limits by Simone Micheli Architectural Hero, with Lumyra Energy, Pilosio and WorldHotels. The installation interprets Materiae as emotional tension and continuous transformation, where temporary architecture becomes gesture, narrative and vision, moving beyond function to become an experience. The circular structure (Ø 6.5 m; h 10.5 m) creates an immersive, walk-through setting. At its centre stands a monolith integrating two video walls, presenting the Hubai Aparthotel and Sensoria Tower projects in Dubai. Light, sound and painted plexiglass spheres enhance the experience, turning the installation into a sensory gateway and a tool for global connection. senzaFINE is both an invitation and a promise: to embrace the limit and discover that it does not exist.

Visitors can then enter Le stanze del Metallo by Alessandro Pandolfo for Secco Sistemi, an immersive route celebrating the essence of metal beyond the finished product. Four circular rooms, made of Corten steel, burnished stainless steel, brass and galvanised steel, combine light, sound and scent to heighten the sensory perception of surfaces. Each area invites exploration through the senses, revealing the expressive depth and intrinsic beauty of the material. The installation expresses the research and attention to materials that underpin Secco Sistemi’s production. 365 by Meneghello Paolelli for Gibus, on the other hand, transforms the outdoors into an ever-changing experience, where material becomes rhythm, layering and light evolving throughout the year. Taking centre stage is the Velvet bioclimatic pergola, an elegant, high-tech design featuring a retractable canopy with dual-action operation, capable of adjusting the light and creating ever-changing atmospheres. An integrated platform and five digital monoliths interact with the space, adding narrative and movement. The installation invites visitors to see outdoor space not as fixed, but as something living and in continuous transformation.

The journey then moves to Ceramics forged in Light by Snøhetta, a contemplative micro-architecture expressing VitrA’s innovative approach and progress in ceramic recycling. Light, filtered through overhead oculi reminiscent of thermal baths, becomes both a generative principle and a symbol of the transformation of clay. At the centre, a reflective pool amplifies the surrounding forms, acting as both mirror and threshold. Material is revealed as something in constant evolution, between technology, aesthetics and renewal, opening up new possibilities for sustainable design. The interplay of water, light and surfaces creates a quiet, immersive atmosphere, encouraging a slower, more attentive engagement with the sensory and material qualities of the space. Ultimately, the installation invites visitors to take their time, paying close attention to the sensory and material qualities of the space.

The City of Busan, based on a project by Migliore+Servetto, presents Busan Echoes, a resonant landscape that unfolds as a living wave of light, sound and echo. Open and permeable, the installation takes the form of a convivial public square in dialogue with its urban surroundings. Sound elements inspired by traditional Korean brass instruments create a polyphonic acoustic garden, activated by movement and touch. Human presence generates vibrations and “synaptic” connections between people and space. Semi-transparent fabric veils, bathed in light and set in motion by the breeze, feature words in Hangul as powerful symbols of identity. The project expresses Busan’s cultural identity and its innovative energy on the path towards World Design Capital 2028.

A focus on wellbeing emerges in Tracce di cura by AMDL CIRCLE and Michele De Lucchi for Zambon. The archetypal façade of a house is transformed into a branching structure that invites visitors to explore non-linear paths: moving, pausing, discovering. This section highlights the company’s commitment to women’s health and wellbeing. Conceived as a small inhabitable architecture with an entrance, exit and four exhibition nodes, the structure brings together two contrasting elements: the precise, technological surface of composite aluminium and handcrafted plaster sculptures set within niches. The figures depict female silhouettes inspired by sketches by Masahiko Cubo, shown on video as he draws using traditional Japanese techniques. A few essential lines evoke the dialogue between science and the human touch, conveying the essence of care.

In a corner of the Cortile d’Onore, Rubinetterie Treemme, together with Studio Q-Bic and students from POLI.design and Politecnico di Milano School of Design, presents Ad Aquam 2026 – Reflections. The installation highlights water consumption and its environmental, social and cultural implications. Defined by a continuous shell of undulating mirrored metal, it recalls the movement of water and engages with the surrounding space. The L-shaped structure includes an immersive area with projections of global consumption data, alongside a display of taps and showers connected to real-time meters. Reflections, images and data create an environment in constant flux, where visitors become active participants, turning awareness of water into a shared sensory and cultural experience.

A monumental presence emerges with Wild Kong by Richard Orlinski for Fidenza Village – The Bicester Collection. The three-metre-high red sculpture immediately captures attention. With its primal force and dynamic surfaces, it explores the balance between instinct and awareness, strength and vulnerability, becoming a mirror of human nature. Wild Kong explores the theme of material experimentation, offering an immersive experience in which art, design and fashion interact, evoking emotion, wonder and reflection.

Goodbye Discomfort, designed by Thirtyone Design + Management led by Claudia Campone for Uniqlo, takes shape as a light, breathing presence in space: a cube of soft, breathable fabric made using AIRism technology. Visitors can walk through and inhabit it, engaging directly with a material that responds to air and movement, creating a sense of freshness and lightness. The result is an immersive, sensory environment defined by transparency and subtle vibrations, translating LifeWear philosophy into a tangible experience of everyday comfort.

In the Loggiato Est, Light Knot Progression takes shape as a luminous thread weaving through space. Designed by BIG – Bjarke Ingels Group for Artemide, the installation unfolds as a sequence of knots, each distinct and progressively more complex. Suspended like a drawing in the air, light becomes a narrative: a continuous line that grows, intertwines and evolves. Each knot is a thought that emerges, connects with others and develops, forming a vibrant landscape that makes the flow of creativity visible.

In the Loggiato Ovest, il giardino segreto di Pasquale Bruni, conceived by Christoph Radl in collaboration with Eugenia Bruni for Pasquale Bruni, celebrates the Maison’s 65th anniversary through a poetic interpretation of matter as origin and transformation. The loggia becomes an immersive secret garden, where gemstones, metals and light merge in a landscape suspended between nature and human creation. Matter emerges from the earth, is shaped through care and love, and is ultimately transformed into light, making each jewel a tangible expression of energy and memory. The experience invites visitors into a sensory transformation, where body and mind engage with a narrative of ever-evolving elegance.

In the Sottoportico, matter takes on multiple forms, voices and meanings, offering a layered view of contemporary design. Here, Jan Puylaert, for EcoPixel presents Rings – An open surface for light and form, exploring the expressive potential of a recycled material that evolves from simple cladding into a spatial structure. At its core is RINGS by Ecopixel®, a fully recycled PERT surface made from industrial underfloor heating waste, transformed into interconnected rings that form a porous, lightweight and flexible structure.

Paola Sasplugas for PDPAOLA presents Crafted to Transcend, an organic plaster installation inspired by the fluid form of the Glacier earring. The artwork features smooth, metallic and rough surfaces, inviting visitors to carve and shape the rough areas using provided tools. Over time, the material records the presence and actions of its audience. The project celebrates craftsmanship as a living, human gesture in contrast to automation. In this way, jewellery moves beyond function to become a participatory and evolving experience.

The same space also hosts Metropac by the BA programme in Design and Interior Architecture at Accademia IUAD. The project explores the world of gaming through the iconic figure of Pac-Man, set within a metropolitan landscape. Structured across three areas, it guides visitors through an urban journey combining ceramics, 3D printing, LED walls and neon. The first room recalls the game’s labyrinth, with references to Franco Albini; the second, inspired by Marcel Duchamp, offers a provocative reinterpretation of the bathroom. The third concludes with illuminated niches inspired by the game’s ghosts, prompting reflection on the relationship between play and the urban environment.

Comfort Inside, conceived by GCS Genny Canton Studio in collaboration with Operaventuno for the MCZ Group, invites visitors to experience comfort as a total environment. A bold red volume welcomes them into a multisensory journey through contrasting climates: from the enveloping warmth of sunlight and soft lighting to a crystalline, silent cold, and finally to a balanced domestic setting where light, temperature and artistic fragrances come together in harmony.

Break Down the Boundaries (9 × 2 × h 3.2 m) by Marco Merendi and Diego Vencato for Stannah, with vases by Paolelli Outdoor, already expresses in its title the idea of overcoming physical, cultural and social boundaries. The Joya stairlift chair, reimagined beyond its functional language, is set within an enchanted garden where design engages in dialogue with nature. Here, the object becomes part of the landscape, shaping a poetic vision that brings together human beings, architecture and the environment, in the spirit of inclusive and sustainable mobility.

It transports visitors into a dreamlike and intimate atmosphere, ‘Chiedi alla Luna’ by Artset for Ever in Art with LiveHelp. At its centre, a floating moon interacts with visitors through the GeniusAgents AI live chat, capable of understanding the context and tone of questions. A circular platform in blue carpet and a velvet backdrop create an enclosed night sky, while an iron ring evokes the full moon. The piece celebrates the right to ask and to dream, blending material, light and reflection between reality and imagination.

‘Spanish Design as a Souvenir’ is a contemporary still life in architectural scale composed of ten souvenir-objects reinterpreted in ceramic, conceived by CODOO Studio for Tile of Spain. Spanish design and the collective imagination are translated into sculptural volumes that transform ceramics from a simple cladding material into an object, an identity-bearing material and an autonomous design piece.

As the exhibition continues, Racconti d’aMare takes visitors on an immersive experience through art, photography, science and engineering. Created by Navim Yacht Lab and Tecnimpianti, the project transforms nautical objects and reclaimed materials into artistic narrative: participants symbolically move from the harbour to the storm of the open sea and back to calm waters, accompanied by sounds, voices and visual suggestions that create a dreamlike space in which to lose and rediscover oneself. Next up is La man che ubbidisce all’intelletto (19.2 x 0.4 x h 2.3 m), curated by Rampello & Partners and sponsored by First Italy and Unicorn Creates Together Brand Organization in collaboration with Qwen, Treezo Group and Metz. This creation takes the form of an open-air installation that transforms the courtyard of the University of Milan into a route marked by a sequence of “living paintings”. These are not static images, but dynamic “canvases” where artistic and technical knowledge of high craftsmanship takes shape through a language drawn from cinema.

In the Cortile d’Onore, a teaser of Origin by Zaha Hadid Architects for Audi is also presented. This is an architectural element that refers to the main installation at Portrait Milano, creating a direct link between the different venues of the exhibition.

To round off the exhibition-event, VIVO – Abitare l’emergenza, by T. Cavalli, C. Gorni Silvestrini, S. Lipoli and Andrea Lombardi, curated by Davide Angeli for IED, proposes a temporary housing solution for the aftermath of natural disasters: a space of resilience designed to be set up quickly in Italian sports halls and offer a practical response to emergencies. The structure, made of steel tubes chosen for their ease and speed of assembly, is built on two levels: one dedicated to private life, the other to public life, conceived as a shared square and a place for social reconstruction. Easily available materials, reusable elements and transformable furnishings make the space adaptable over time. VIVO invites us to view the concept of emergency not as a temporary interlude, but as the beginning of a new possible equilibrium, an open system that places at its heart the continuity of life and the possibility of rebuilding and rebirth.

After the sequence of installations in the Cortile d’Onore, the itinerary opens into the Outdoor lounges, conceived as spaces for pause and encounter. Here, matter is no longer merely an object to be observed, but becomes an environment to be inhabited, as seen in TIBUR/CONTINUUM by Studio Paolo Ferrari for AATC and Co, and Corals – Origin of Matter, curated by Natascia Finocchiaro Maurino for Cristallina Design in collaboration with Cristallina and Graniti Maurino.

As you approach the monumental staircase, the Portal features Sorpresa by Alessandro Enriquez for Kartos, whilst in the Press Room, Dainelli Studio, for Status Contract in collaboration with Fratelli Damian, presents Materia in two acts: two spaces in which imperfect surfaces demonstrate how the same colour takes on a different character depending on the material, in a composition where green grows, envelops the space and transforms matter into a narrative force.

Companies, institutions, schools and international designers contribute to a plural vision of material as behaviour, production process, ethical responsibility and cultural language, reinforcing the collective nature of MATERIAE and its ability to express the complexity of contemporary design.

The rediscovered garden: myth and matter at the Brera Botanical Garden

In the green heart of the city, the Orto Botanico di Brera becomes a place of listening and contemplation, where material emerges as a cycle of life, growth and transformation. Two works engage with the existing nature, weaving together design and landscape in a delicate balance between human intervention and natural processes.

Garden of the Esperides

The Franco-Lebanese architect Annabel Karim Kassar, working for Rubner Haus, ABS Group and Valpaint, brings to the Orto Botanico di Brera a vision suspended between memory and invention, where the myth of the Hesperides re-emerges as a subtle trace, entrusted to a light structure that invites visitors to move through and discover it rather than simply be told.

A wooden portico runs along the main path, directing the gaze towards the sundial, a symbol of the passage of time, while along the paths hand-painted female figures by the designer are arranged in geometric circles, turning the garden into a stage of suspended presences. Each figure interacts with its surroundings: trees, flowers, voids and solids become part of a narrative that brings together myth and the visitor’s direct experience.

The project reimagines the Orto as a place of contemplation, where architecture, art and landscape intertwine in visual and poetic sequences. The portico and painted figures become points of reference, guardians of an ancient story that emerges between shadow and light, between the movement of the seasons and the rhythm of footsteps. Here, myth is no longer distant: it is perceived, traversed, lived.

L’Armonia è qui

L’Armonia è qui is an installation born from the vision of Irritec and the Davision Creative Design Team for responsible innovation, where irrigation, design and sustainability come together in a single language. The project imagines a fairy-tale garden where efficiency and beauty coexist, and irrigation systems are discreetly integrated into the space, reducing visual impact and enhancing the environment. Here, design is not an accessory element but an integral part of sustainability. This creation invites us to rethink irrigation as a conscious and harmonious gesture, capable of respecting and enhancing the landscape.

Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol

For the fourth consecutive year, Eataly Milano Smeraldo (Piazza XXV Aprile, 10) and De Castillia 23 by Urban Up | Unipol (Via De Castillia, 23) are taking part in the INTERNI exhibition-event.

Everyday life materials and sharing at Eataly Milano Smeraldo

With CASA, Giotto Calendoli for Eataly brings the project back to the domestic and emotional dimension of food. Window graphics, images and table objects build a narrative made of shared gestures, phrases and rituals, where food becomes memory, relationship and a culture of living together.

“Amore, hai mangiato?” (“Have you had anything to eat, my Love?”) is the simple, universal question at the origin of the new artistic project by Giotto Calendoli in collaboration with Eataly Milano Smeraldo. Not a “hosted” piece, but a jointly developed journey: Eataly provides its raw materials and ingredients – food, gastronomic culture, the stories that inhabit our tables – and Giotto transforms it into a house of memories, traditions and shared gestures.

The installation, developed inside the store and on the building façade, will be on display at Eataly Milano Smeraldo from 20 April 2026. With “Amore, hai mangiato?” it expresses a simple, universal question, a daily phrase that becomes a verbal gesture of care, crossing generations and turning into a collective declaration of intimacy and affection. It reveals a strong shared vision between Giotto and Eataly: Italian identity as everyday care, the beauty of inherited rituals, and food as a language that connects generations.  CASA is not just an artistic project, but an invitation to recognise ourselves in what binds us as a community: sharing, hospitality, and time given to others. The project speaks, without nostalgia or rhetoric, of time passing, habits being passed down, and words that preserve a sense of shared belonging. In this context, food becomes visual language, symbolic material and narrative tool. Eataly Icons spaghetti take part in the story, becoming a limited-edition design object by Giotto Calendoli: a container of stories, thoughts and emotions.

Fire, Energy and urban transformation on the façade of De Castillia 23 by Urban Up | Unipol

The kinetic artistic creation LIGHT OUR FIRE by Studio Azzurro for Urban Up | Unipol animates the façade of De Castillia 23, evoking Fire as a primordial form of energy, a generative force, the incandescent core of the Earth, and completing the quadrilogy of the elements after Water in 2023, Air in 2024 and Earth in 2025. Fire has accompanied humanity for millennia: it has provided warmth, transformed metals, enabled early technologies and illuminated the path of progress. In the myth of Prometheus, who steals fire from the gods to give it to humankind, this flame becomes knowledge and passion, a spark of evolution but also responsibility: power that elevates always carries consequences and risks. LIGHT OUR FIRE was born out of this realisation. From the image of the Earth’s burning core emerges an invitation – more relevant than ever in today’s historical moment – to reflect on energy, the future and responsibility towards the planet, but also to listen to and safeguard the inner fire that drives us every day. LIGHT OUR FIRE is not merely an aesthetic piece of art, but a device for thought, a call for collective reflection that must not be static but kinetic, like the panels that compose it, in line with Urban Up | Unipol’s commitment over the past eleven years.

LIGHT OUR FIRE is a monumental modular sculpture 37 metres in diameter, made of 492 panels, covering a total surface area of more than 1,100 sqm. Made from an innovative polycarbonate derived from a continuous recycling process enabling 100% reuse, LIGHT OUR FIRE is suspended on steel cables, allowing the panels to rotate and respond to air and light. Its circular chromatic structure recalls fire, the Earth’s core: at the centre, glowing oranges are surrounded by intense shades of red, like an incandescent heart pulsing within the urban space.

The INTERNI system

The integrated communication system of INTERNI confirms its role as a key reference point in the world of design through a structured ecosystem which, for FuoriSalone, includes its two historic print publications, INTERNI and the FuoriSalone Guide, as well as the major INTERNI MATERIAE event. The offer extends into the digital sphere, led by the website and official social media channels, alongside the online FuoriSalone Guide and the digital edition of INTERNI King Size. This is further enriched by editorial insights and video content, also distributed through a newsletter system, providing complete tools and real-time updates on trends, news and previews in the field of design.

Now in its 36th edition, the FuoriSalone Guide confirms itself as an essential handbook for navigating the increasingly complex landscape of Milan Design Week events. The guide presents a curated selection of around 350 events involving companies, designers and architects taking part in FuoriSalone, organised both chronologically day by day and alphabetically. Distributed free of charge with the April issue of INTERNI, the Guide will also be available in showrooms, institutions, museums and all major FuoriSalone 2026 locations, as well as at the trade fair. It will also be accessible online, optimised for tablets and smartphones, with an interactive map.

The strength of the INTERNI brand is also strongly expressed across the region. On the occasion of MATERIAE, a wide street advertising campaign has been planned, including: the customisation of 10 retail outlets within Milan Malpensa Airport (Terminal 1) and 4 outlets at Linate; advertising on 150 digital screens in city newsagents, 50 of which have been selected and customised to ensure strategic coverage in central areas and key thoroughfares; the display window installations at the Mondadori Duomo bookshop in Piazza Duomo and Rizzoli Milano in Galleria Vittorio Emanuele, complete with a network of LED walls; 20 FSU Digital installations in central Milan; 20 digital bus shelter installations, 15 screens on Corso Vittorio Emanuele and 15 roadside banners, all selected in the city centre; 10 large-scale rear-view media displays on shuttles and buses; 57 digital screens inside Milan Central Station and 17 at Cadorna, Bovisa and Domodossola stations; 2 LED cubes in Piazza Meda and Via Mascagni; 81 screens on the Subway Vision network on lines M1, M2, M3 and M5, at strategic stops such as Duomo, Garibaldi, Isola, Loreto, San Babila and Zara; 16 stations on the M4 line; and finally, DOOH presence in the Gae Aulenti Domination area, with installations at Vele, Capelli, Castiglioni A/B, Viganò and Avar Aalto.

For information, please visit www.internimagazine.it

Mondadori Academy launches manga courses in collaboration with Star Comics and Manga Issho

A dedicated training pathway designed to help aspiring creators become manga artists and step into the heart of one of the world’s most influential publishing phenomena

Mondadori Academy is launching a new training programme dedicated to manga comics, developed in collaboration with the publishing house Star Comics and the magazine Manga Issho, a leading European platform for manga creation and distribution. At the heart of the project lies a clear ambition: to help participants “become Mangaka, true creators of manga.”

The new courses have been designed to provide practical tools for understanding and experimenting with the language of manga, transforming passion into creative expertise.

This distinctive training offer is structured across four courses, each focused on a key stage of the creative process:

  • telling a story in manga form;
  • creating compelling characters;
  • storyboarding, direction and page pacing;
  • the Manga World: creativity, publishing and audience.

Guided by established authors and industry professionals, participants will explore the very core of manga culture, discovering how stories and characters are developed to captivate millions of readers worldwide. The courses adopt a practical and accessible approach: through examples, analysis and hands-on tools, learners will gain a clear understanding of how a manga takes shape, from the initial concept through to the construction of the final page. This is an opportunity both for aspiring creators and for enthusiasts who wish to refine their style and develop a more informed understanding of the creative process.

Through the collaboration between Mondadori Academy, Star Comics and Manga Issho, the initiative represents a meeting point between education and the publishing industry, combining academic expertise with professional know-how. It positions manga not only as a form of entertainment, but as a contemporary creative language and a powerful means of expression.

The courses are available at www.mondadoriacademy.it.

Mondadori Academy
Mondadori Academy is the online learning platform of the Mondadori Group. Drawing on the expertise of its brands, it offers innovative, accessible and high-quality training programmes across a wide range of fields. From artificial intelligence and design to manga comics and entertainment, with additional courses launching in the coming weeks.

This summer, Alpitour partners with Focus Junior and Focus Pico

This summer, Alpiclub mini-clubs will launch 30 brand-new workshops for children and families, brought to life with special educational activity cards in sets designed by Focus Junior and Focus Pico. These workshops promise fun, hands-on experiences that are as engaging as they are educational.

Alpitour, the travel brand of Alpitour World known for offering relaxation, comfort, quality, and reliable organisation, is excited to announce a new partnership with the leading magazines in science communication for children and young people from the Mondadori Group.

Starting summer 2026, families staying at Alpiclub resorts will be able to enjoy 30 interactive workshops, developed around Focus Junior and Focus Pico activity card sets. These will enhance the Alpiclub resort activities, the family-focused line, allowing young guests to explore the wonders of science, creativity, and hands-on skills, with a focus on environmental awareness, through guided activities designed to foster independence and a spirit of discovery.

The activities are tailored by age group: those developed with Focus Junior will engage children aged 8 to 13 in practical experiments and scientific challenges, while Focus Pico activities are aimed at younger children, offering a playful, sensory approach to learning and creativity.

Resort animators, specially trained in both educational methods and group management, will guide participants through every step, from building the perfect sandcastle to creating simple objects from recycled materials, such as frisbees made from paper plates. To support the experience, dedicated kits will be provided, which will include not only the activity cards and a guidebook with instructions and additional insights to make the activities even more intuitive and engaging, but also all the creative materials needed.

The partnership will also be covered through editorial content on the Focus Junior website and social media channels, as well as in newsletters.

Through this project, Alpitour, Focus Junior, and Focus Pico reinforce a shared belief: curiosity is the beginning of every journey. The activity card kit sets become a bridge between fun and learning, turning a family holiday into an opportunity to explore, discover, and enjoy together.

 

For more information about the initiative, please visit www.alpitour.it

A week of achievements and new initiatives for TV Sorrisi e Canzoni during the Sanremo Festival

● Over 30 million views across social channels throughout the Sanremo week
● Launch of Sorrisi The Beach Club with numerous activities for the public
● The new edition of the Vertical Music Contest officially kicks off

A Festival marked by outstanding numbers for TV Sorrisi e Canzoni, the Mondadori Group’s reference point in the world of entertainment, which, thanks to the many initiatives created during Sanremo week, reached its audience across all channels — magazine, social, digital and live — including the brand-new Sorrisi The Beach Club.

THE SUCCESS OF SORRISI THE BEACH CLUB

The editorial headquarters of Sorrisi was the brand-new Sorrisi The Beach Club, a more than 500 square meters space located between the swimming pools of the Royal Hotel, one of the most charming historic hotels in the City of Flowers.

Over the course of the week, the venue hosted more than 60 competing artists and special guests for interviews and original formats. For the first time, it also opened its doors to the public, offering a rich schedule of activities ranging from partner-led experiences to poolside aperitifs.

Sorrisi The Beach Club also provided the setting for a surprise celebration following the Festival awards ceremony. In attendance were winner Sal Da Vinci with his family, along with runners-up Sayf and Ditonellapiaga, who joined the festivities after posing for the traditional exclusive cover shoot for TV Sorrisi e Canzoni.

THE PROGRAMME AT SORRISI THE BEACH CLUB

Throughout the week, Sorrisi The Beach Club hosted a continuous daily programme of interviews with artists and Festival guests through dedicated formats. These included Colazioni con il direttore, created in collaboration with Caffè Motta and Mielizia, during which Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, sat down with competing artists such as Sal Da Vinci, Arisa, Tommaso Paradiso, Malika Ayane and J-Ax.

Equally popular were the Aperitif sessions, held in partnership with Martini, where Fulminacci, Levante, Elettra Lamborghini, Raf and Leo Gassman discussed Festival highlights and behind-the-scenes stories with the Editor.

In collaboration with Mandarina Duck, Sorrisi launched the new format #lavaligiadisanremo, in which Ermal Meta, Bambole di Pezza, Blind, Soniko and El Ma and the Young Category winner Nicolò Filippucci shared travel anecdotes and revealed the one essential item they never travel without.

But the surprises kept coming: every day brought a fresh episode of the vodcast Gimme Five, with Jody Cecchetto reinventing the classic interview by transforming each question into a fast-paced top-five challenge. Guests included: Mara Sattei, Michele Bravi, Nayt, and Dargen D’Amico who opened up with intimate, humorous and unexpected stories.

Throughout the week, each artist received bespoke gifts thanks to limited-edition champagne magnums created by Comte de Montaigne featuring the singers’ names, while Lavoratti 1938 fully branded the poolside kiosk with a selection of its most iconic products and presented artists with personalised boxes of chocolate pralines.

30 MILLION SOCIAL VIEWS FOR SORRISI

TikTok , the brand’s Official Entertainment Partner during the Sanremo Music Festival, became the channel through which Sorrisi expanded and enrichened its storytelling. Eva Calvani created original content in own her format with competing artists including: Eddie Brock, Bambole di Pezza, Enrico Nigiotti, LDA & Aka 7even, Maria Antonietta and Colombre generating over 3 million views.

Through in-app conversations, TikTok added a further layer to the entertainment experience: the creativity of individual creators enhanced the narrative with distinctive and personal perspectives, inspiring new interpretations and creating an impact that extended beyond the platform itself.

As with every edition of the Festival, www.sorrisi.com served as an essential guide for audiences following the televised event, offering exclusive song lyrics, nightly line-ups and live updates from the press room, and recording 25 million page views in February alone. Across the Sanremo week, TV Sorrisi e Canzoni’s social network channels generated over 30 million views.

TV Sorrisi e Canzoni’s Fantasanremo league  also proved a major success, with 110,000 registered teams engaging audiences in interactive participation.

A SPECIAL ISSUE DEDICATED TO THE FESTIVAL’S FINALE

Continuing its long-standing tradition, TV Sorrisi e Canzoni has published a third special issue dedicated to the Festival’s final night, available on newsstands from today.

The cover features winner Sal Da Vinci alongside runners-up Sayf and Ditonellapiaga, who, immediately after the awards ceremony at the Teatro Ariston, visited the Sorrisi editorial office for the traditional trophy photograph, taken exclusively for TV Sorrisi e Canzoni’s magazine. The issue also includes an extensive special report from the Sanremo week, featuring an unprecedented 30-page “Best of” filled with backstage insights, exclusive stories and Festival anecdotes, alongside dedicated coverage on the Sorrisi website.

VERTICAL MUSIC

At Sorrisi The Beach Club, TV Sorrisi e Canzoni officially announced the third edition of Vertical Music, the 9:16 music contest created in collaboration with Interproject and AcquaViva. The competition offers emerging talents the opportunity to submit original songs in vertical video format to be evaluated by an expert jury. The event was hosted by TV Sorrisi e Canzoni journalist Matteo Valsecchi and featured Sedona and Nora, two of the five finalists from the previous edition. In addition, the event was brought to life by performances from Birthh and Dario Comparini, two artists involved in Ticketmaster’s brand-new project, which marks the beginning of a new partnership with Sorrisi aimed at supporting emerging musical talent.

Vertical Music requires participants to produce an original track accompanied by a music video lasting between 60 seconds and three minutes.

Entries will open this month and remain open until mid-July. Selected profiles will then perform at “Il Festival dello Spettacolo” in November 2026, where the winner will be announced.

Involved partners

The interior and exterior design of Sorrisi The Beach Club, created by Studio Pisk in collaboration with numerous Italian design companies including: Calligaris supplied the tables, chairs and sofas; Celeste provided cushions and outdoor lounger covers; Fantin designed the fitted kitchen, complete with Smeg appliances; Oluce illuminated the space with its designer lighting; alongside Sikkens and Perdormire.

In addition, this year once again a wide range of companies – engaged by Piemme, the exclusive advertising sales agency for TV Sorrisi e Canzoni – chose to partner with the brand through bespoke collaborations and initiatives developed throughout the Sanremo week.

  • ActionAid returned for the second consecutive year as Charity Partner of TV Sorrisi e Canzoni. Competing artists donated personal items, which were auctioned on CharityStars during the days of the Festival; proceeds will support the development of an anti-violence centre in Uganda. The initiative was also showcased and amplified through an exhibition hosted inside Sorrisi The Beach Club for the entire week.
  • With KIKO Milano, beauty met style in an exclusive space inspired by the new Limited Edition HUG COUTURE collection, available in all stores. This experiential area was dedicated to discovering and testing the spring collection, where the beauty experts from Italy’s number one make-up brand offered personalised consultations and retouch sessions to enhance every Festival look.
  • Muitomas, the lifestyle brand of the Esprinet Group, featured a visually striking display corner conceived as a visually striking and Instagram-friendly space: an immersive environment where colour, the brand’s defining element, took centre stage, creating a vibrant and engaging glow experience within Sorrisi The Beach Club.
  • Entertainment and technology came together in the dedicated space for Roborock, the world-leading robot vacuum brand. Through interactive quizzes, personalised demonstrations and branded gadgets, visitors discovered a new approach to home management focused on practicality and free time.
  • With Grotte di Frasassi, the journey became virtual and immersive. In a dedicated area, guests experienced the wonders of the territory through VR headsets, combining technological innovation with the promotion of Italy’s natural heritage.
  • The interiors of Sorrisi The Beach Club were made even warmer and more welcoming thanks to Calligaris, which furnished much of the space. Its contribution reinforced the identity of the venue, creating a harmonious and comfortable atmosphere that welcomed artists and guests throughout the week.
  • As tradition dictates, the unmissable coffee appointment with the editor-in-chief of TV Sorrisi e Canzoni, Aldo Vitali, returned once again. The intense aroma and authentic flavour of Caffè Motta accompanied Sorrisi’s daily schedule, with a coffee break open to visitors and guests alike.
  • Mielizia enriched the Casa Sorrisi experience by accompanying morning moments with high-quality products that tell a 100% Italian story, perfectly aligned with the tradition of the Italian Song Festival.
  • Sweet breaks were curated by Gelateria La Romana dal 1947, a benchmark of Italian artisanal ice cream. Present inside Sorrisi The Beach Club with its Gelato Cart and outside with its iconic Gelato Bike, the brand created an atmosphere of genuine conviviality where visitors could enjoy an exclusive selection of traditionally prepared ice cream.
  • Mandarina Duck partnered with Sorrisi The Beach Club with two dedicated corners showcasing the LOGODUCK+ world in Sanremo: soft, compact polycarbonate trolleys designed for smoother, more informal and lighter travel, where colour becomes both language and identity. The exclusive LOGODUCK+ Sandokan capsule collection, the latest SS26 launch, also featured as the backdrop to the editorial format #lavaligiadisanremo, bright, energetic and instantly recognisable.
  • Martini animated the TV Sorrisi e Canzoni aperitif in the Chill Area of Sorrisi The Beach Club, an elegant setting within the Royal Hotel. Taking centre stage were MARTINI’s signature spritzes: Bianco Spritz, Bitter Spritz and Vibrante Spritz, the non-alcoholic twist on the classic cocktail.
  • Outside Sorrisi The Beach Club, the new Ford Puma Sound Edition was the true star, inviting visitors to enjoy a sound experience not only to be heard but felt throughout the body. The advanced 650-watt B&O audio system does more than reproduce sound: it transforms it into a deeply tactile experience. Music pulses, envelops and generates vibrations that engage the entire body. Visitors were also able to take part in engaging performances aboard the car, trying their hand at a live rendition of the iconic “Fiumi di Parole”. A highlight of the event came on 27 February, when Jalisse were special guests, bringing the occasion to life with performances aboard the car.

 

  • Colgate was also present with a glass box installation in central Sanremo dedicated to the concept “Purple is the New Instant White”: from a Korean photo booth capturing radiant smiles, to a “wheel of fortune” offering branded gadgets, and expert advice revealing the secrets to achieving an instantly whiter smile with the Colgate Max White Purple routine.

 

TV Sorrisi e Canzoni, is a Mondadori Group brand and the go-to source for television and entertainment enthusiasts, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) through a fully integrated multichannel ecosystem spanning magazine, website, social media, events and related products.

“Connessi ai Sentimenti” Focus Junior’s initiative putting young people’s feelings at the centre

A new project in partnership with Samsung to help recognise, respect and protect emotions – including in the digital world

Focus Junior, a leading brand in the kids’ sector, has launched “Connessi ai Sentimenti” in partnership with Samsung. This editorial project is aimed at lower secondary school students and teachers, encouraging reflection on emotional education and digital wellbeing.

Focus Junior’s initiativegives a voice to today’s preteens and teens, highlighting their emotions, which are often overlooked in the fast-paced world of social media and digital life.

At the heart of the project is a digital kit for emotional education, which can be downloaded directly to your phone or PC. This includes:

  • A 16-page mini digital book designed like a social media feed;
  • A printable emotional education guide, to display in classrooms;
  • Two lesson ideas for teachers to make the most of the material.

“I think adults should sometimes step back and listen without judging,” says Sarah Pozzoli, Director of Focus Junior. “We might even learn something ourselves. At home and at school, too much emphasis is placed on performance and grades, but girls and boys are, above all, people.”

Tell.it: a “social network” in a few pages

At the heart of Focus Junior‘s initiative is a 16-page mini-book called Tell.it, structured like a real social network.

It features a feed of true or realistic stories curated by Focus Junior, illustrating 13 different situations young people might face. These narratives are complemented by peer responses and insights from pedagogue Stefano Rossi offering a helpful perspective on what goes on inside a young person as they interact with friends, family, school, and the digital world.

The manifesto in “10 Digital Top Tips”

The Connessi ai Sentimenti” manifesto compiles 10 Digital Top Tips, covering what teens may not know but absolutely should:

  • “Like the stars…”: when you’re online, remember it’s like watching a movie – it eventually ends, and your real life goes on;
  • “Would you say it to their face?”: before posting on social media or in a chat, ask yourself if you would say it in person;
  • “I’m fearless…”: courage sometimes means not following trends blindly and going against the flow;
  • “Goodnight to you”: don’t seek help from your smartphone – staring at a screen before bed isn’t a good idea. Talk to a trusted adult instead;
  • “I’m social, but not on social”: if being offline is hard sometimes, invite a friend to do something together in real life;
  • “Do I really need it?”: before buying something, ask yourself if you needed it before seeing the ad;
  • “Love on social lasts forever”: if you stop checking every post, story, or comment, maybe things will resolve sooner;
  • “What harm can it do?”: you have zero control over what you share online. If in doubt, don’t send it out;
  • “No friends except virtual ones”: show interest in those around you, and they may reciprocate, helping you discover shared interests;
  • “I’ll delete it later”: think carefully before posting online. It could stay there forever.

“With this project, we aim to create concrete tools that help young people recognise, understand and express their emotions. At Samsung, we believe technology should enable positive growth, supporting not only learning but also the development of more aware, empathetic individuals ready to face future challenges,” says Anastasia Buda, Head of ESG, CSR & Internal Communication at Samsung Electronics Italy.

Two types of lessons for teachers (and parents)

Focus Junior’s digital kit also includes two lesson ideas to help teachers explore the mini-book with students, turning it into an opportunity for discussion, activities, and reflection. The content can also be used at home, supporting everyday dialogue between parents and their children, in a family environment.

An open call to action for young people

Finally, a call to action encourages students to submit their own stories anonymously to focusjunior@focusjunior.it. The most significant submissions will be selected and published by the Focus Junior editorial team.

 

Focus Junior is a multimedia platform for children aged 8 to 13, entertaining them with friendly language and a graphic style that reflects their world.

Alongside classic topics such as nature, science, and animals, the magazine covers issues specific to young people: behaviour, emotions, sports, adventure, celebrities, and technology.

Both the magazine and the website dedicate significant space to play, offering entertainment in a safe context while promoting interaction among young readers.

AdKaora and YEP launch the Media Environmental Efficiency KPI: environmental impact becomes an operational metric in digital advertising

AdKaora, the digital company of Mondadori Digital, announces a strategic partnership with YEP (Your Eco Plan), a platform specialised in measuring, optimising, decarbonising, and activating environmental impact in digital advertising.

Thanks to this agreement, AdKaora integrates YEP’s Media Environmental Efficiency KPI (or Impact KPI) into its offering, adding a new level of measurement alongside traditional media KPIs. The system enables advertisers to assess how environmentally efficient a campaign is, without altering existing media buying strategies or operational workflows.

Environmental efficiency becomes part of media KPIs

Digital advertising today contributes over 3.5% of global CO₂ emissions, an impact comparable to the entire aviation sector. At the same time, growing European regulatory pressure, including the CSRD (Corporate Sustainability Reporting Directive – EU 2022/2464), is encouraging companies to consider advertising as part of their Scope 3 emissions.

In this context, there is a need to complement traditional media KPIs with new indicators capable of measuring not only performance but also the environmental efficiency of advertising delivery.

Making the impact actionable within the media

“We are pleased to collaborate with Luca Brighenti and YEP to offer our clients a timely tool that integrates environmental impact directly into media strategies, at a moment of strong and justified attention to green issues,” says Davide Tran, CEO of AdKaora and MarTech Hub Director at Mondadori Digital. “This partnership strengthens our positioning as an innovative player and allows brands to link advertising delivery to measurable and trackable environmental indicators.”

“With AdKaora, we introduce the Media Environmental Efficiency KPI directly within the agency’s offering,” states Luca Brighenti, Founder of YEP. “The goal is to make environmental efficiency a native media metric, integrated into campaign planning and evaluation, complementing traditional performance KPIs with a new operational dimension.”

How the integrated solution works

Within AdKaora’s offering, the new KPI is activated as a plug-and-play solution requiring no additional technical integrations. Through a single operational layer, the system provides:

  • Measurement of environmental efficiency: calculating the environmental intensity of advertising delivery (gCO₂ per impression, energy consumed, campaign footprint) via a carbon data platform aligned with global frameworks such as the Global Media Sustainability Framework (GMSF);
  • Optimisation of media efficiency: continuous analysis of media configurations to identify opportunities to improve environmental efficiency, with actionable recommendations integrated directly into planning strategies;
  • Decarbonisation and activation of environmental projects in Italy: for unavoidable emissions, brands can activate decarbonisation solutions via certified carbon credits and local nature-based projects (reforestation, agroforestry, marine ecosystem protection), linking media efficiency to tangible environmental outcomes;
  • Efficiency-ready reporting: YEP reporting translates delivery into clear environmental indicators — Footprint Index, Optimisation Index, and Outcome/Activation Index — which together form the Impact Score, a single metric representing the overall environmental efficiency of the campaign.

TV Sorrisi e Canzoni Opening Party celebrates the 76th edition of the Sanremo Festival

Emotional highlights marked the evening with the presentation of the Telegatto awards to Festival hosts Carlo Conti and Laura Pausini

More than 530 guests attended, including competing artists and distinguished personalities from the entertainment world

A surprise flash mob by ANIMEniacs Corp, featuring a mashup of Sanremo’s greatest hits, set the night alight

A truly magical evening unfolded at the Opening Party of TV Sorrisi e Canzoni, Italy’s leading entertainment brand, which once again traditionally kicked off the week dedicated to the Sanremo Festival and its stars.

Last night, Sunday 22 February, more than 530 guests gathered at the prestigious Royal Hotel in Sanremo alongside the Sorrisi editorial team. Among those attending were Carlo Conti, Artistic Director and host of the Festival, Laura Pausini, singer and co-host, the artists competing in the Festival, and numerous figures from the world of entertainment. The exclusive event celebrated the music and history of the Festival through shared emotional moments and a special live performance.

Two particularly meaningful moments framed the evening: the presentation of the Telegatto, one of Italy’s most beloved entertainment awards, to Carlo Conti and Laura Pausini. The awards were presented by Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, in recognition of their leadership of the Festival.

OVER 530 DISTINGUISHED GUESTS

Festival contestants were, of course, in attendance, including: Arisa, Bambole di pezza, Chiello, D’Argen D’Amico, Ditonellapiaga, Eddie Brock, Elettra Lamborghini, Enrico Nigiotti, Ermal Meta, Fedez e Marco Masini, Francesco Renga, Fulminacci, J-Ax, LDA e Aka 7even, Leo Gassmann, Levante, Luchè, Malika Ayane, Mara Sattei, Maria Antonietta e Colombre, Michele Bravi, Nayt, Raf, Sal Da Vinci, Samurai Jay, Sayf, Serena Brancale, Tommaso Paradiso and Tredici Pietro. Also present were contestants from the “Giovani” category, including Angelica Bove, Nicolò Filippucci, Mazzariello and Blind, El Ma & Soniko, as well as the DopoFestival hosts Nicola Savino, Enrico Cremonesi, Aurora Leone and Federico Basso. Entertainment personalities such as Alba Parietti, Caterina Balivo, Giorgia Surina and Mattia Stanga also attended.

There were many emotional moments during the Opening Party, which began with the ribbon cutting during which Aldo Vitali, director of TV Sorrisi e Canzoni, together with Carlo Conti, officially opened the evening at Sorrisi The Beach Club, the new venue that will host the brand’s editorial team throughout the Sanremo week.

“We are proud that TV Sorrisi e Canzoni is the reference point for the public and for the artists who, year after year, enthusiastically take part in our initiatives. Together we celebrate the passion and magic that make the Sanremo Festival an extraordinary event for all Italian music,” declared Aldo Vitali, director of TV Sorrisi e Canzoni.

THE SORRISI OPENING PARTY

The evening took place in a spirit of conviviality and surprises: guests at the Party were surprised by an exclusive flash mob by the group ANIMEniacs Corp, specialised in performing cartoon soundtracks and the songs most loved by the public, who performed a mashup dedicated to the historic hits of the Sanremo Festival: “Volare” by Domenico Modugno, “Io Che Amo Solo Te” by Sergio Endrigo, “Un’avventura” by Lucio Battisti, “24mila Baci” by Adriano Celentano, “Felicità” by Al Bano and Romina Power, “L’italiano” by Toto Cutugno, “Cuore Matto” by Little Tony, “Maledetta Primavera” by Loretta Goggi, “Come Saprei” by Giorgia, “Occidentali’s Karma” by Francesco Gabbani, “Sinceramente” by Annalisa, “Ringo Starr” by Pinguini Tattici Nucleari, “Zitti E Buoni” by Måneskin, “La Noia” by Angelina Mango, “Soldi” by Mahmood, “Balorda Nostalgia” by Olly, “Perché Sanremo È Sanremo” by Pippo Caruso and Sergio Bardotti.

From 10 p.m. until midnight, guests danced to the DJ set by Tommaso Replica and his most famous remixes, which have also gone viral on TikTok, from “How Deep Is Your Love?” to “Giovani Wannabe”, up to “Armarcord” and “Uragani”.

Guests were delighted throughout the evening by champagne from Comte de Montaigne, exceptional partner of Sorrisi, which offered its prestigious cuvées and brought into the room a collectible Mathusalem bottle signed by the artists as a memento of the incredible evening.

TV Sorrisi e Canzoni’s passion for music was also celebrated through the confectionery creation by Lavoratti 1938: a dessert displayed on a piano-shaped structure, a direct tribute to music and to the beating heart of Sanremo, presenting three exclusive single-portion creations made with unmistakable single-origin Ecuador chocolate.

Finally, accompanying the event was Martini, which throughout the evening served guests its iconic spritzes, in the Bianco Spritz, Bitter Spritz and Vibrante Spritz (a non-alcoholic version of the classic cocktail).

SORRISI THE BEACH CLUB

The party took place in the new Sorrisi The Beach Club, which welcomed the guests and artists in attendance. The structure is built around the swimming pool of the exclusive Royal Hotel Sanremo: a brand-new space of over 500 square metres where the brand will host a programme of interviews with all the protagonists of the new edition of the Festival and which, starting today, Monday 23 at 5:30 p.m., will open its doors to the public. From here, the Sorrisi community will not only be able to see the arrival of guests but also enjoy exclusive experiences thanks to the many partners accompanying the brand in this adventure.

The structure is designed to guide each guest through an immersive experience with the evocative swimming pool designed by Giò Ponti as a backdrop.

Sorrisi The Beach Club will host a continuous daily schedule of interviews with all the artists and guests of the event thanks to dedicated formats such as Colazioni con il direttore in collaboration with Caffè Motta, during which Aldo Vitali, director of TV Sorrisi e Canzoni, will speak with five competing artists: one per day, in the morning, from Tuesday to Saturday. The Aperitivi format offered by partner Martini will also be active, animating Sorrisi The Beach Club from late afternoon with an exceptional drink list dedicated to Spritz. There will also be the new #lavaligiadisanremo in collaboration with Mandarina Duck, in which artists share the one item that must never be missing from their suitcases. Finally, Gimme Five, the vodcast by Jody Cecchetto, turns the interview format on its head by transforming each question into a top five. Each artist tells their story through five choices and five stories generated from a question by Jody, bringing out intimate, ironic and surprising anecdotes.

The TikTok profile (@tvsorrisi) will be the heart of the most authentic storytelling of the event and the Sanremo week, featuring backstage content, interviews, meetings with creators and artists, and many exclusive moments.

EVENT PARTNERS

Numerous partners involved by Piemmethe exclusive partner of TV Sorrisi e Canzoni and Mondadori Media brandschose to support the world’s leading entertainment title customised partnership projects and activities that helped enhance the experience and impact of the exclusive Opening Party. Amonge them: ActionAid as charity partner, ANAS, Caffè Motta, Calligaris, Colgate, Ford, Gelateria La Romana dal 1947, Grotte di Frasassi, KIKO Milano, Mielizia, Muitomas and Roborock.

Primark, the international fashion retailer with over 470 stores in 18 countries, also collaborated on the Sorrisi Party. Together with Eleonora Fincati, a content creator with an ironic tone, the brand brought energy, style and accessibility to one of the most anticipated events of the week, celebrating fashion as an expression of personality and fun.

 

Here is the link to download the press photo kit.

 

TV Sorrisi e Canzoni is the Mondadori Group brand that serves as a reference point for television and entertainment lovers, reaching every month 2.6 million readers (source Audipress 2025/I), 4.2 million website users (source Audiweb Jan–Oct 2025) and 1.15 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that ranges from the magazine to the website, social media, events and related products.

Great success for TV Sorrisi e Canzoni’s “La Notte dei testi”: the exclusive première dedicated to the lyrics of the Sanremo 2026 songs

The special party, which anticipated and celebrated the exclusive publication in Sorrisi of the lyrics of the competing songs, was created in collaboration with Prime Video and TikTok Italy.

Previews, entertainment, games and engaging social storytelling marked “La Notte dei Testi”, the first social-driven event by TV Sorrisi e Canzoni dedicated to the lyrics of the songs competing at the Sanremo 2026 Festival.

The evening’s guests included 50 creators from the worlds of entertainment, lifestyle and music who, shortly after midnight at the Noise il Cinemino venue in Milan, previewed the lyrics of the songs competing in the 76th edition of Sanremo, published exclusively by Sorrisi in the collector’s issue on newsstands from today.

RECORD-BREAKING NUMBERS FOR SORRISI’S EVENING

During the première, guests took part in an immersive experience led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali and special host Jody Cecchetto, with games and numerous activities, joined by Eva Calvani, the creator chosen as the face of the Festival storytelling across Sorrisi’s social profiles.

TikTok, Sorrisi’s Official Entertainment Partner during the Festival, was naturally part of the exclusive La Notte dei Testi event, with a selection of creators from the platform chosen for their ability to interpret the competing lyrics in an authentic and original way. Among them: Mattia Stanga, Chaimaa Cherbal, Andrea Verde, Kiro Ebra, Sespo, Edoardo Zaggia, Stefano Guerrera and Benedetta Quagli, along with many others.
The creativity of individual creators helped enrich the Sanremo storytelling with personal and distinctive perspectives, inspiring new interpretations of the competing lyrics.
In this way, TikTok confirms its ability to add a three-dimensional layer to entertainment by integrating editorial depth, community participation and real-time content.
Sorrisi will be at the heart of the narrative, with storytelling that cements its status as the go-to entertainment brand in the digital space as well, thanks to its unique ability to create unforgettable moments of sharing between audiences, showbiz personalities and the community.

EXCEPTIONAL PARTNERS

Prime Video was the evening’s exceptional partner, opening the event with a video message from Mia Jenkins, Pepe Barroso Silva and Luca Melucci, stars of the hit new film Love Me Love Me, the young-adult romance directed by Roger Kumble that celebrates the many shades of love, just as the Festival does every year through music.
Guests had the opportunity to personalise the backdrop dedicated to the new Prime Video film with magnetic hearts on which they could write the name of their favourite artist. At the end of the event, they received a gift bag containing the special edition of the book Love Me Love Me by Stefania S. (Sperling & Kupfer), on which the film is based, as well as headphones inspired by the much-loved romance.

The première opened at the venue’s corner bar, offered by MARTINI, which hosted the aperitivo with a special spritz-focused drinks list: MARTINI Bianco Spritz, MARTINI Bitter Spritz and MARTINI Vibrante (the non-alcoholic version of the classic cocktail).

THE EXCLUSIVE PREVIEW OF THE SANREMO SONG LYRICS

At 10.00 pm, Jody Cecchetto, led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, kicked off a unique game show in which creators, divided into tables, competed by matching the artists in the line-up to excerpts from the song lyrics and testing their knowledge of the Festival and entertainment culture. During the evening, special video messages were broadcast from key Festival figures—including Carlo Conti, Laura Pausini and Nicola Savino—to celebrate and honour the event.

The highlight of the evening came at midnight, when the new iconic issue of TV Sorrisi e Canzonifeaturing the complete lyrics of the Festival songs—was handed out in absolute preview to the influencers and creators in attendance. The issue is on newsstands from this morning. It is a unique release: for the first time, the magazine includes a detachable 36-page insert at its centre, with its own dedicated cover, containing all the lyrics and interviews with the competing artists.

The evening concluded with a cake created and offered by Zenzero talent Lucake, who prepared a magnificent themed dessert for the occasion, and with Lavoratti 1938Sorrisi’s partner for the new Festival edition—offering treats to all guests and adding a touch of sweetness with its iconic chocolate.

 

Piemme, as the exclusive advertising sales partner of TV Sorrisi e Canzoni, collaborated on the development of the partnership projects, helping to further enhance the experience and impact of the exclusive La Notte dei Testi party.

TV Sorrisi e Canzoni at Sanremo: a new location open to the public, with unmissable events and exclusive content to experience the most anticipated Festival of the year as protagonists

A brand-new addition: the grand debut of “La Notte dei Testi”, the exclusive première dedicated to the lyrics of the Sanremo 2026 songs, with more than 50 creators in collaboration with Prime Video and TikTok Italy

Introducing “Sorrisi The Beach Club”, the new TV Sorrisi e Canzoni headquarters, open to the public for the very first time

On the occasion of the 76th Italian Song Festival, TV Sorrisi e Canzoni once again confirms its status as the go-to brand for the world of entertainment, thanks to an ever-evolving, increasingly rich multichannel ecosystem made up of the magazine, digital channels, social accounts and on-the-ground initiatives.

A diverse programme dedicated to the most anticipated music event of the year will accompany both the public and the artists throughout the Sanremo week, featuring new formats, unmissable events and exclusive content.

It all begins in Milan with La Notte dei Testi

For the very first time, Sorrisi is organising La Notte dei Testi, an evening dedicated to the preview of the lyrics of the songs competing at the Sanremo 2026 Festival. This special party will take place tonight at Noise il Cinemino, where more than 50 creators from the worlds of entertainment, lifestyle and music will take centre stage for the première of the Sanremo 2026 lyrics, traditionally published exclusively in the pages of TV Sorrisi e Canzoni’s magazine.

The event will feature two exceptional partners: Prime Video, which has chosen to join the evening organised by Sorrisi to celebrate the debut of the new film Love Me Love Me, a young-adult romance directed by Roger Kumble and starring an international cast (Mia Jenkins, Pepe Barroso Silva, Luca Melucci) that highlights the many shades of love, just as the Festival does every year through its songs; and TikTok, thanks to the presence of creators able to interpret the competing lyrics in an authentic and original way, giving voice to the many sides of both the songs and the platform. Hosting the evening, alongside TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, will be Jody Cecchetto, who will entertain the audience with games inspired by the song lyrics and plenty of surprises.

As per tradition, on Sunday 22 February in Sanremo the Opening Party reserved for the cast and competing artists will take place, ahead of the start of the Festival. Champagne house Comte de Montaigne—based in the Aube region, with a centuries-old heritage dating back to the 13th century and renowned for its strong-character Cuvées de Prestige, produced through a slow 55-month vinification process in full respect of nature’s rhythms. Together with Lavoratti 1938, a creative chocolate atelier blending Mediterranean tradition with innovation, will be the evening’s exclusive partners, offering champagne and chocolate to guests. Primarkwill also be taking part in the evening, among the brands involved in this exclusive event.

The “Sanremo Festival” is not only Italy’s biggest music event; it is also a great celebration that brings together millions of Italians. The same is true for us at Sorrisi, as we spend an intense and inspiring week in the Ligurian city, filled with exclusive interviews and unforgettable encounters. Thanks to the new features introduced for this edition, from La Notte dei Testi to Sorrisi The Beach Club and an ever-expanding schedule of initiatives, the public will have the chance to enjoy a unique experience that strengthens our brand’s role as a true point of reference for music and television fans, as well as for the entertainment industry,” said Aldo Vitali, editor-in-chief of TV Sorrisi e Canzoni.

From “Casa Sorrisi” to “Sorrisi The Beach Club

TV Sorrisi e Canzoni has organised a wide range of initiatives to accompany its audience throughout the week of the Italian Song Festival.

The brand’s editorial team will follow the competition directly from Sanremo, based at an exclusive new location within the Royal Hotel, one of the most charming historic hotels in the City of Flowers. This will host the TV Sorrisi e Canzoni headquarters, the setting for numerous activities with competing artists, as well as happy hours, watch parties and must-see interviews.

In addition, on the iconic poolside terrace of the Royal Hotel, Sorrisi The Beach Club will be launched: a brand-new space of more than 500 square metres, where the brand will host a full programme of interviews with all the key figures of this year’s Festival.

A wide range of events open to the public for the first time

For the very first time, Sorrisi The Beach Club will open its doors to the public. Visitors will not only be able to see the arrival of guests, but also enjoy exclusive experiences thanks to the many partners supporting the brand in this venture. Sorrisi The Beach Club will be inaugurated on Monday 23 February at 5.30 pm. From Tuesday 24 to Saturday 28 February (10.00 am–1.00 pm and 3.00 pm–7.00 pm), fans will be able to access the venue, follow everything happening inside and take part in partner-led activities, becoming true protagonists of the Festival week through numerous activations and unforgettable moments.

The layout has been created to guide every guest through an immersive experience, with the evocative pool designed by Giò Ponti providing the backdrop.

The Food Lounge, the hotel’s outdoor restaurant area, will host dedicated corners and innovative tasting experiences, while the Chill Area, the elegant in-house corner bar, will welcome artists, singers and journalists in a space designed for a relaxing break.

Sorrisi The Beach Club will feature a continuous daily schedule of interviews with all the artists and guests of the event, through dedicated formats such as Breakfast with the Editor, in collaboration with Caffè Motta, where TV Sorrisi e Canzoni’s editor-in-chief Aldo Vitali will sit down with five competing artists, one each morning from Tuesday to Saturday. Aperitivo sessions offered by partner Martini in the late afternoon, featuring spritz cocktails in Bianco, Bitter and Vibrante (non-alcoholic) versions. And finally, Gimme Five, the vodcast hosted by Jody Cecchetto, which turns the traditional interview on its head by transforming each question into a top five. Each artist shares five choices and five stories inspired by a single question from Jody, revealing intimate, humorous and surprising anecdotes.

The much-loved Fantasanremo also returns, with a dedicated league created by TV Sorrisi e Canzoni, actively engaging its audience in the musical contest.

TV Sorrisi e Canzoni confirms its partnership with TikTok at Sanremo

TikTok will be the brand’s Official Entertainment Partner during the Festival.

TikTok has become the platform where TV Sorrisi e Canzoni expands and deepens its Sanremo storytelling. And that’s not all, Sorrisi also believes in the creativity of the community and will give selected creators on the platform the opportunity to produce original and preview content, allowing the public to follow the event in all its facets from a privileged point of view.

It is within this context that Eva Calvani, a well-known TikTok creator, will also take part, meeting the artists at a crucial moment: the creation of the cover story.

In addition, thanks to in-app conversation, TikTok adds a three-dimensional dimension to Sorrisi’s entertainment at Sanremo: the creativity of individual creators enriches the narrative with personal and unique perspectives, inspires new interpretations and generates an impact that goes beyond the boundaries of the platform.

New edition of the “Vertical Music Contest

For the second consecutive year, TV Sorrisi e Canzoni will be the official on-the-ground promoter of Vertical Music, the 9:16 vertical-format music contest created in collaboration with Interproject. The initiative offers amateur artists a showcase in the world of music, giving them the opportunity to submit their original tracks in vertical clips to be evaluated by an exceptional jury. On the evening of Wednesday 25 February at 7.00 pm, inside Casa Sorrisi, the new edition of the contest will be announced. Afterwards, the winning artists from previous seasons will have the opportunity to perform live and share their personal experiences.

Three special issues dedicated to the Sanremo Festival

To celebrate the Italian Song Festival, TV Sorrisi e Canzoni will, as tradition dictates, publish three special issues of the magazine entirely dedicated to the contest, with an additional print run totalling 1.5 million copies.

The first issue—on newsstands from tomorrow, Tuesday 17 February—will be a collector’s edition. In addition to all the competing song lyrics, published exclusively, and the iconic cover shot featuring the entire cast of Sanremo 2026, Sorrisi will, for the first time, include a detachable 36-page insert at the centre of the magazine. This special section, with its own dedicated cover, will collect all the lyrics and interviews with the competing artists.

The cover stars of the second issue—available from Tuesday 24 February, opening night of the Festival—will be two special figures: artistic director and host Carlo Conti together with singer and presenter Laura Pausini. Inside the magazine, the running orders for each evening will be accompanied by the artists’ lyrics.

The Festival winner, together with the second- and third-placed acts, will instead appear on the cover of the issue on newsstands Tuesday 3 March, in the traditional post-awards photograph taken inside the Sorrisi editorial office. There will also be a special report from the Sanremo week, including an exclusive 30-plus-page “Best of” featuring behind-the-scenes moments, secrets and anecdotes from the Festival, as well as a dedicated section on the Sorrisi website.

Partners involved

This year once again, numerous companies, brought on board by Piemme, TV Sorrisi e Canzoni’s exclusive advertising sales partner, have chosen to support the brand through tailored partnership projects and activities that will run throughout the Sanremo week.

  • ActionAid returns for its second consecutive year as Charity Partner of TV Sorrisi e Canzoni. The competing artists will donate personal items to be auctioned on CharityStars during the Festival; the proceeds will support the development of an anti-violence centre in Uganda. The initiative will also be showcased through an exhibition set up inside Casa Sorrisi for the entire week.
  • KIKO Milano will bring the world of beauty into the spotlight with a branded space inspired by the new HUG COUTURE Limited Edition, available in all stores: an experiential area dedicated to discovering and trying the spring collection, where the beauty experts of Italy’s number one make-up brand will offer personalised consultations and retouch sessions to enhance every look throughout the Festival week.
  • Muitomas, the lifestyle brand of the Esprinet Group, will be present with a visually striking display corner conceived as a scenic, Instagram-friendly space: an immersive environment where colour, the brand’s distinctive element, takes centre stage, creating a vibrant and engaging glow experience inside Casa Sorrisi.
  • Entertainment and technology will come together in the area dedicated to Roborock, the world-leading robot vacuum brand. Through interactive quizzes, personalised demonstrations and gadgets, visitors will discover a new approach to home management, focused on convenience and free time.
  • With Grotte di Frasassi, the journey becomes virtual and immersive. In a dedicated area, the public will be able to enjoy a surprising experience exploring the territory and its natural wonders through VR headsets. An experience that combines technological innovation with the promotion of Italy’s natural heritage.
  • The spaces of Casa Sorrisi will be made even warmer and more welcoming thanks to Calligaris, which will provide much of the furniture: a contribution that strengthens the identity of the venue, creating a warm and comfortable atmosphere to welcome artists and guests throughout the Sanremo week.
  • As per tradition, the daily coffee appointment with TV Sorrisi e Canzoni editor-in-chief Aldo Vitali will return. The intense aroma and authentic flavour of Caffè Motta will accompany the days at Sorrisi through a daily coffee break, also open to visitors and the attending public.
  • Mielizia will enrich the Casa Sorrisi experience by accompanying the morning moments with quality products that tell a 100% Italian story, in keeping with the tradition of the Italian Song Festival.
  • Sweet breaks will also be curated by Gelateria La Romana dal 1947, a leading name in Italian artisanal gelato, present with its iconic Gelato Bike. At the Sorrisi The Beach Club, in an authentically relaxed and welcoming atmosphere, guests can savour an exclusive selection of artisanal gelato, crafted according to tradition.
  • Martini will bring the TV Sorrisi e Canzoni happy hour to life in the Casa’s Chill Area, an elegant space set within the Royal Hotel. The stars of the show will be the MARTINI spritz range: Bianco Spritz, Bitter Spritz and Vibrante Spritz, the non-alcoholic version of the classic cocktail.
  • Outside Casa Sorrisi, the new Ford Puma Sound Edition will take centre stage, inviting the public to enjoy a sound experience not only to be heard, but felt throughout the body. The advanced 650-watt B&O audio system does more than play sound, it transforms it into a deep tactile experience: the music pulses, surrounds and generates vibrations that engage the entire body. Visitors will also be able to take part in exciting live performances inside the car, trying their hand at a live rendition of the iconic Fiumi di Parole. A must-see moment is scheduled for 27 February, when Jalisse will appear as special guests, ready to energise the event with performances inside the vehicle.

 

  • Colgate will also be present with a glass box in the centre of Sanremo dedicated to the concept “Purple is the New Instant White”: from a Korean photo booth to capture brilliant smiles, to a “wheel of fortune” with gadgets, and advice from beauty experts, who will reveal the secrets to achieving a whiter smile instantly with the Colgate Max White Purple routine.

 

TV Sorrisi e Canzoni is the Mondadori Group brand and a point of reference for lovers of television and entertainment, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights across Instagram, Facebook, TikTok, X and YouTube), thanks to a multichannel system that spans the magazine, website, social media, events and related products.