This year Tv Sorrisi e Canzoni sends out its Christmas greetings to readers in a very special way and involving many of the best loved names from TV, music and the cinema with a big charity initiative on behalf of the AMS Onlus, a charity that supports the search for cures of blood diseases.

“Auguri d’artista” is the result of the special relationship between Sorrisi and the world of entertainment, and is a project that has produced 26 exclusive Christmas cards, from 26 personalities of the calibre of Giovanni Allevi, Alessandra Amoroso, Biagio Antonacci, Manuela Arcuri, Paolo Bonolis, Carlo Conti, Antonella Clerici, Tiziano Ferro, Fabri Fibra, Fiorello, Gabriel Garko, Giorgia, Michelle Hunziker, Alessia Marcuzzi, Emma Marrone, Marco Mengoni, Giovanna Mezzogiorno, Moreno, Massimiliano Morra, Giorgio Panariello, Gino Paoli, Paola Perego, Leonardo Pieraccioni, Vasco Rossi, as well as Geronimo Stilton and the Telegatto.

Each of them has brought their personal view of Christmas and produced a design, a greeting, a cartoon, a collage or other original contributions in the form of a Christmas card that readers will find as a gift in every copy of Tv Sorrisi e Canzoni, on newsstands from tomorrow, Tuesday 10 December.

Among the snowmen, guiding stars and other typically Christmassy subjects, there are some stand out contributions, including the drawing skills of Manuela Arcuri, Gabriel Garko and Tiziano Ferro, but also the collages made by Fiorello and Giovanni Allevi, word games by Carlo Conti and the greetings by Leonardo Pieraccioni and Gino Paoli; meanwhile Antonella Clerici and Alessia Marcuzzi got their children to design their cards.

The most enthusiastic fans have the possibility of winning the original designs by taking part in the charity auction, that will run until 16 December on www.charitystars.com/tvsorrisicanzoni, on the platform that supports non-profit organisations to collect funds for charitable use with the help of celebrities.

The complete collection of 26 Christmas cards is on sale at www.shopforyou.it, while individual cards can be bought at 3,000 newsstands around the country and from Mondadori stores in Italy’s main cities and towns.

All of the proceeds will go to the AMS – Associazione Malattie del Sangue Onlus, that works alongside the doctors and researchers at the Haematology Unit of the Niguarda Ca’ Granda hospital in Milan for the development of the most advanced treatment of blood disease. In particular, the money raised will go to the “Sorrisi in corsia” (Smiles on the Ward) project, that supports nursing staff.