Donna Moderna is the only women’s magazine in Italy that uses non-professional models in its fashion, but prefers to use “real women” of all ages and sizes: students, mothers, office workers, artisans, career women, in other words, normal women. All of who are immortalised by leading photographers and making it possible for them to realise the dream of wearing beautiful clothes and posing for an exclusive fashion shoot.

From today becoming a candidate to become the protagonist of one of these fashion services is easier than ever. The title’s online casting site has been completely updated to enable greater interaction between the magazine and its readers.

All that is necessary is for users to connect to the web site donnevere.donnamoderna.com, upload a photo or video, write a few words about themselves and share the information also on social networks.

“For more than three years Donna Moderna has been putting real women on the cover and the results have been absolutely positive: issue after issue we have strengthened the philosophy of the weekly,” said the editor Annalisa Monfreda. “In other words, that any woman can do it, she can see herself as beautiful and learn to like herself. Our women don’t want perfection, but happiness. And feeling good about yourself is a big help,” Monfreda concluded.

The redesign of donnevere.donnamoderna.com can be seen from the layout: appealing, but at the same time clean and intuitive, to help users create their profile in just a few clear and simple steps.

The section for online casting will be even easier to use thanks to the optimisation for all mobile devices (smartphones and tablets) and will be interesting to consult thanks to the new photo gallery featuring all of the Donna Moderna covers and the profiles of the “real women” who have become protagonists of the magazine’s fashion and beauty pages.

Also thanks to the new donnevere.donnamoderna.com, Donna Moderna is an authentic cross community that brings together users and readers with the magazine’s editorial staff who every week select the most suitable faces for the cover of the weekly, realising the dream of every reader.