Mondadori Store, Italy’s most extensive chain of bookshops, will expand its network of franchised stores with a plan of new openings that is mainly focused on the central and southern regions of the country.

Ten new stores will open this summer, increasing the unique offer – in Campania, Puglia, Lazio, Sicily and Marche – of books, reading recommendations, activities and events with personalities from the worlds of literature, music and entertainment that characterises Mondadori Store bookshops.

“In recent months our booksellers have been working energetically to ensure that Italian families continue to have access to our editorial offer, confirming, once again, the important socio-cultural role of bookshops.
Today, our commitment to sustaining and supporting the diffusion of book and reading is made even more concrete thanks to new entrepreneurs who have chosen to be part of the Mondadori Store network at a particularly important time for the country’s entire economic and social system,” declared  Carmine Perna, chief executive of Mondadori Retail.

In both large cities and small towns, the Mondadori Group company that manages the bookshop chain extensively covers the whole country and every year serves – between its stores and on the web site Mondadoristore.it – over 20 million customers.
The model focuses on the quality of the buying experience, multichannel services and events, with the needs of the customer-reader always at the centre.

So, the news from the Mondadori Store network includes, the opening in the coming days of the new Mondadori Bookstore del Vomero, in a new location in Naples: a large bookstore on three floors, in the heart of the Vomero district. The reopening of the store in Naples adds to the recently inaugurated store in Cava De’ Tirreni (Salerno) inside the Cavese shopping mall. July will see a new Mondadori Bookstore in Santa Maria Capua Vetere (Caserta) in the main street in the centre of the town, and a Mondadori Point in the historic centre of Angri (Salerno).

Another three shops will open in July in Puglia with new Mondadori Points in the centre of Gravina di Puglia (Bari) and Alberobello (Bari), and a new Mondadori Bookstore in the main street in the historic centre of Francavilla Fontana (Brindisi).

Other regions that have seen the opening of new franchised Mondadori Bookstores include: in Lazio, where there is now also a Mondadori Bookstore in the Boccea area of Rome; in Sicily, with located in the centre of the city on the seafront; in Marche with the opening of a Mondadori Bookstore in Fermo, in the pedestrian precinct of the city’s historic medieval centre.