Mondadori Store, Italy’s most extensive network of bookshops, with over 600 outlets, and the e-commerce site Mondadoristore.it, has chosen PAYBACK for its new loyalty programme, offering its customers increasingly greater opportunities to collect points and gain faster access to discounts and prizes.

In fact, with a single card, it is now possible to collect points at all Mondadori Stores in Italy and on Mondadoristore.it, as well as when making purchases at any of the other partners of the programme.

Thanks to this partnership, from today, Mondadori’s PAYBACK card holders can collect 2 PAYBACK points for every euro spent for the purchase of books and 1 PAYBACK point for every euro spent for the purchase of the music, video, technology, toys and stationery products through the Mondadori channel. Plus, until 31 March 2016, all PAYBACK customers will collect triple points on their first purchase.

The entry of Mondadori Store into a coalition that includes leading brands in the main retail and service sectors, will expand the PAYBACK offer making it even more complete. A continuation of the growth of PAYBACK which now has 9 million customers who use the card to collect points when they shop at Esso, Carrefour, with a subscription to Mediaset Premium, for subscriptions and recharges from 3 Italia, but also thanks to flights on Alitalia, and the financial partners American Express, BNL and Carrefour Banca and the more than 60 online partners that have signed up for the programme.

For more information, please go to www.mondadoristore.it e www.payback.it.