On newsstands on October 15th, the new issue of Icon Design, magazine the design, architecture and interiors magazine, a spin-off of Icon, Mondadori’s upscale male fashion and lifestyle title, edited by Michele Lupi.

Following the success of the first issue, published in April as a free supplement with Panorama to mark the Milan Design Week, the magazine will now hit the newsstands as a stand-alone title with a launch price of €3.50. After three weeks on newsstands, it will then be distributed as a free supplement with Panorama from 12 November, in addition to targeted distribution at a 150 design and fashion showrooms and luxury and super luxury hotels in Milan.

Once again the focus of Icon Design is the stories behind the objects, homes and cutting edge design projects, covered in the now consolidated Icon style, with a special focus on the development of some of the design world’s most creative personalities: architects visionaries, as well as great photographers, artists and designers of outstanding talent, among the most original creations from around the world.

The cover story of this second issue of Icon Design features Martino Gamper, the Italian interpreter of artisanal design 2.0, who, from his studio in London, discusses how the design profession must keep freedom, curiosity and research at the core of its vocation.

On the advertising front, the new issue of Icon Design has had an excellent response from the market with 77 pages and the inclusion of over fifty leading Italian and international brands from the ‘living’ and other sectors. The launch will coincide with the Milano Design Film Festival (for which the magazine is a media partner), at which the editor Michele Lupi will present, on, 18 October at 6 pm at the Anteo Spazio Cinema, the film Andermatt – Global Village by Leonidas Bieri, selected, in collaboration with Samsung, among the films on the festival programme.